Executive Dashboard — Programmatic Trading AI Agent Platform

Agent Record Distribution

Supply Path Optimization

Analyzes SSP ecosystem health from /api endpoints, /partners publisher networks, /docs documentation, /careers hiring signals, and /press recency.

Records

Tables

57.5/100

Avg SSP Health

55.3/100

Avg API Maturity

54.9/100

Avg Network Score

SSPs with /api

SSP Ecosystem 31 rows

adtech2_spo_ssp_ecosystem

SSP ecosystem health profiles from /api, /partners, /docs, /careers, /press page signals.

Purpose: SSP ecosystem health profiles from /api, /partners, /docs, /careers, /press page signals

Column Guide

id Auto-incrementing unique row identifier

ssp_domain SSP primary domain

ssp_name Supply-Side Platform name

has_api_page Whether the SSP domain has an /api page (0/1)

api_endpoint_count Number of API endpoints detected on /api page

has_partners_page Whether /partners page exists (0/1)

partners_publisher_count Number of publisher partners listed on /partners

has_docs_page Whether /docs documentation page exists (0/1)

has_careers_page Whether /careers page exists (0/1)

careers_listings_count Number of open job listings on /careers page

has_press_page Whether /press or /news page exists (0/1)

press_recency_days Days since most recent press release on /press

open_page_rank OpenPageRank score (0-10 scale)

domain_age_years Domain registration age in years

ssp_health_score Composite SSP ecosystem health score (0-100)

api_maturity_score API maturity rating based on endpoint count & docs (0-100)

publisher_network_score Publisher network strength from /partners signals (0-100)

documentation_score Documentation quality score from /docs analysis (0-100)

org_health_score Organizational health from /careers and /press signals (0-100)

monthly_bid_requests No description available

avg_publisher_cpm No description available

region No description available

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	ssp_domain	ssp_name	has_api_page	api_endpoint_count	has_partners_page	partners_publisher_count	has_docs_page	has_careers_page	careers_listings_count	has_press_page	press_recency_days	open_page_rank	domain_age_years	ssp_health_score	api_maturity_score	publisher_network_score	documentation_score	org_health_score	monthly_bid_requests	avg_publisher_cpm	region	ai_analysis	created_at
1	openx.com	OpenX	1	42	1	1850	1	1	67	1	12	6.80	18	72.88	75.72	64.20	82.73	73.99	12500000000	4.2000	US	OpenX: Strong ecosystem. API mature (42 endpoints), 1850 publisher partners, active hiring.	2026-03-04 01:49:44
2	pubmatic.com	PubMatic	1	38	1	2200	1	1	89	1	5	7.10	17	79.90	73.29	76.41	92.58	84.40	15800000000	3.9000	US	PubMatic: Strong ecosystem. API mature (38 endpoints), 2200 publisher partners, active hiring.	2026-03-04 01:49:44
3	magnite.com	Magnite	1	55	1	3100	1	1	112	1	3	7.40	23	88.43	84.38	87.24	83.08	97.94	18200000000	4.5000	Global	Magnite: Strong ecosystem. API mature (55 endpoints), 3100 publisher partners, active hiring.	2026-03-04 01:49:44
4	xandr.com	Xandr	1	61	1	2800	1	1	95	1	8	7.60	19	87.07	85.21	84.59	89.95	90.56	20100000000	4.8000	US	Xandr: Strong ecosystem. API mature (61 endpoints), 2800 publisher partners, active hiring.	2026-03-04 01:49:44
5	indexexchange.com	Index Exchange	1	35	1	1600	1	1	54	1	15	6.50	16	68.65	66.76	63.71	90.14	63.95	9800000000	3.7000	US	Index Exchange: Moderate ecosystem. API mature (35 endpoints), 1600 publisher partners, active hiring.	2026-03-04 01:49:44
6	spotx.tv	SpotX	1	28	1	900	1	0	23	1	45	5.20	12	53.34	65.85	50.59	80.50	25.34	4200000000	6.5000	US	SpotX: Moderate ecosystem. API mature (28 endpoints), 900 publisher partners, stable org.	2026-03-04 01:49:44
7	freewheel.com	FreeWheel	1	33	1	1200	1	1	41	1	20	6.10	15	63.26	71.06	53.69	78.59	56.17	7600000000	8.2000	US	FreeWheel: Moderate ecosystem. API mature (33 endpoints), 1200 publisher partners, active hiring.	2026-03-04 01:49:44
8	equativ.com	Equativ	1	30	1	1400	1	1	38	1	18	5.80	20	67.85	67.78	59.83	88.71	65.04	6100000000	3.4000	EU	Equativ: Moderate ecosystem. API mature (30 endpoints), 1400 publisher partners, active hiring.	2026-03-04 01:49:44
9	sovrn.com	Sovrn	1	22	1	950	1	0	31	1	30	5.00	14	55.31	58.89	53.78	80.68	37.62	3500000000	2.8000	US	Sovrn: Moderate ecosystem. API developing (22 endpoints), 950 publisher partners, active hiring.	2026-03-04 01:49:44
10	triplelift.com	TripleLift	1	25	1	1100	1	1	48	1	10	5.90	11	64.89	63.64	53.95	89.73	64.62	5800000000	4.1000	US	TripleLift: Moderate ecosystem. API mature (25 endpoints), 1100 publisher partners, active hiring.	2026-03-04 01:49:44
11	sharethrough.com	Sharethrough	1	20	1	800	0	1	35	1	22	5.30	13	45.28	58.64	43.37	10.00	52.72	3200000000	3.6000	US	Sharethrough: Moderate ecosystem. API developing (20 endpoints), 800 publisher partners, active hiring.	2026-03-04 01:49:44
12	gumgum.com	GumGum	0	8	1	600	0	1	42	1	14	4.80	15	32.01	10.00	40.86	10.00	61.02	2100000000	3.2000	US	GumGum: Weak ecosystem. API developing (8 endpoints), 600 publisher partners, active hiring.	2026-03-04 01:49:44
13	33across.com	33Across	1	15	1	500	1	0	18	1	60	4.20	12	44.61	54.09	39.92	78.95	18.28	1800000000	2.5000	US	33Across: Weak ecosystem. API developing (15 endpoints), 500 publisher partners, stable org.	2026-03-04 01:49:44
14	yieldmo.com	Yieldmo	1	18	1	700	0	1	29	1	25	4.90	10	45.03	53.54	48.49	14.52	48.97	2400000000	3.8000	US	Yieldmo: Moderate ecosystem. API developing (18 endpoints), 700 publisher partners, stable org.	2026-03-04 01:49:44
15	kargo.com	Kargo	0	5	1	450	0	1	52	1	7	5.10	11	33.58	10.00	41.83	10.00	66.14	1500000000	5.2000	US	Kargo: Weak ecosystem. API developing (5 endpoints), 450 publisher partners, active hiring.	2026-03-04 01:49:44
16	unruly.co	Unruly	0	6	1	550	0	0	15	1	90	3.80	14	21.00	10.00	43.12	10.95	13.68	1200000000	4.6000	US	Unruly: Weak ecosystem. API developing (6 endpoints), 550 publisher partners, stable org.	2026-03-04 01:49:44
17	adcolony.com	AdColony	1	12	1	380	1	0	8	0	180	3.50	13	42.06	53.34	40.81	75.44	10.00	900000000	3.1000	Mobile	AdColony: Weak ecosystem. API developing (12 endpoints), 380 publisher partners, stable org.	2026-03-04 01:49:44
18	yahoo.com	Yahoo SSP	1	40	1	2000	1	1	200	1	2	7.80	25	79.26	71.52	69.14	83.76	98.00	16500000000	4.0000	Global	Yahoo SSP: Strong ecosystem. API mature (40 endpoints), 2000 publisher partners, active hiring.	2026-03-04 01:49:44
19	improvedigital.com	Improve Digital	1	16	1	600	1	0	22	1	35	4.50	16	50.94	56.81	41.52	83.83	35.47	2800000000	2.9000	EU	Improve Digital: Moderate ecosystem. API developing (16 endpoints), 600 publisher partners, stable org.	2026-03-04 01:49:44
20	smaato.com	Smaato	1	20	1	750	1	0	19	1	40	4.70	17	51.70	60.32	45.67	78.37	32.57	3100000000	2.2000	Mobile	Smaato: Moderate ecosystem. API mature (20 endpoints), 750 publisher partners, stable org.	2026-03-04 01:49:44
21	inmobi.com	InMobi	1	24	1	900	1	1	65	1	11	5.50	15	64.22	60.69	47.10	84.77	76.68	4500000000	2.6000	Mobile	InMobi: Moderate ecosystem. API mature (24 endpoints), 900 publisher partners, active hiring.	2026-03-04 01:49:44
22	conversantmedia.com	Conversant	0	4	1	400	0	0	12	0	200	3.20	18	20.35	10.00	36.75	16.36	15.48	800000000	3.5000	US	Conversant: Weak ecosystem. API developing (4 endpoints), 400 publisher partners, stable org.	2026-03-04 01:49:44
23	criteo.com	Criteo	1	48	1	2400	1	1	130	1	4	7.20	19	81.41	76.13	75.38	81.04	95.22	14200000000	3.3000	Global	Criteo: Strong ecosystem. API mature (48 endpoints), 2400 publisher partners, active hiring.	2026-03-04 01:49:44
24	teads.com	Teads	1	22	1	1000	1	1	55	1	9	5.70	12	61.79	60.94	50.38	77.35	67.15	3800000000	5.8000	Global	Teads: Moderate ecosystem. API mature (22 endpoints), 1000 publisher partners, active hiring.	2026-03-04 01:49:44
25	mediavine.com	Mediavine	0	3	1	1100	0	1	25	1	16	5.40	10	35.50	10.00	53.23	20.37	53.89	2600000000	2.4000	US	Mediavine: Weak ecosystem. API developing (3 endpoints), 1100 publisher partners, stable org.	2026-03-04 01:49:44
26	adsense.google.com	Google AdSense	1	85	1	5000	1	1	500	1	1	9.20	24	91.90	85.09	92.77	93.63	98.00	50000000000	2.1000	Global	Google AdSense: Strong ecosystem. API mature (85 endpoints), 5000 publisher partners, active hiring.	2026-03-04 01:49:44
27	amazon-adsystem.com	Amazon Publisher Services	1	52	1	1800	1	1	350	1	1	8.50	22	81.60	80.73	68.13	83.67	97.58	22000000000	3.8000	Global	Amazon Publisher Services: Strong ecosystem. API mature (52 endpoints), 1800 publisher partners, active hiring.	2026-03-04 01:49:45
28	media.net	Media.net	1	18	1	700	1	0	28	1	30	5.00	12	52.75	55.03	48.63	88.14	33.71	3000000000	2.3000	US	Media.net: Moderate ecosystem. API developing (18 endpoints), 700 publisher partners, stable org.	2026-03-04 01:49:45
29	outbrain.com	Outbrain	1	20	1	1300	1	1	60	1	6	6.00	17	66.67	57.00	54.43	90.69	78.56	5500000000	1.8000	Global	Outbrain: Moderate ecosystem. API developing (20 endpoints), 1300 publisher partners, active hiring.	2026-03-04 01:49:45
30	taboola.com	Taboola	1	22	1	1500	1	1	72	1	4	6.20	16	68.17	56.99	62.11	86.53	77.82	6200000000	1.6000	Global	Taboola: Moderate ecosystem. API developing (22 endpoints), 1500 publisher partners, active hiring.	2026-03-04 01:49:45
31	buzzfeed.com	BuzzFeed Ads	0	2	0	50	0	0	5	1	120	4.00	12	10.91	10.00	10.00	14.68	10.84	200000000	1.9000	US	BuzzFeed Ads: Weak ecosystem. API developing (2 endpoints), 50 publisher partners, stable org.	2026-03-04 01:49:45

Path Rankings 31 rows

adtech2_spo_path_rankings

SSP rankings by API maturity, publisher network, documentation, and organizational health.

Purpose: SSP rankings by API maturity, publisher network, documentation, and organizational health

Column Guide

id Auto-incrementing unique row identifier

ssp_name Supply-Side Platform name

ssp_domain SSP primary domain

overall_rank SSP ranking position (1 = best)

api_maturity_score API maturity rating based on endpoint count & docs (0-100)

publisher_network_score Publisher network strength from /partners signals (0-100)

documentation_score Documentation quality score from /docs analysis (0-100)

org_health_score Organizational health from /careers and /press signals (0-100)

composite_score No description available

recommendation Actionable recommendation based on analysis

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	ssp_name	ssp_domain	overall_rank	api_maturity_score	publisher_network_score	documentation_score	org_health_score	composite_score	recommendation	ai_analysis	created_at
1	Google AdSense	adsense.google.com	1	85.09	92.77	93.63	98.00	91.90	Preferred Partner — prioritize in supply path	Rank #1: Google AdSense — composite 91.9/100.	2026-03-04 01:49:45
2	Magnite	magnite.com	2	84.38	87.24	83.08	97.94	88.43	Preferred Partner — prioritize in supply path	Rank #2: Magnite — composite 88.4/100.	2026-03-04 01:49:45
3	Xandr	xandr.com	3	85.21	84.59	89.95	90.56	87.07	Preferred Partner — prioritize in supply path	Rank #3: Xandr — composite 87.1/100.	2026-03-04 01:49:45
4	Amazon Publisher Services	amazon-adsystem.com	4	80.73	68.13	83.67	97.58	81.60	Preferred Partner — prioritize in supply path	Rank #4: Amazon Publisher Services — composite 81.6/100.	2026-03-04 01:49:45
5	Criteo	criteo.com	5	76.13	75.38	81.04	95.22	81.41	Preferred Partner — prioritize in supply path	Rank #5: Criteo — composite 81.4/100.	2026-03-04 01:49:45
6	PubMatic	pubmatic.com	6	73.29	76.41	92.58	84.40	79.90	Preferred Partner — prioritize in supply path	Rank #6: PubMatic — composite 79.9/100.	2026-03-04 01:49:45
7	Yahoo SSP	yahoo.com	7	71.52	69.14	83.76	98.00	79.26	Preferred Partner — prioritize in supply path	Rank #7: Yahoo SSP — composite 79.3/100.	2026-03-04 01:49:45
8	OpenX	openx.com	8	75.72	64.20	82.73	73.99	72.88	Standard Partner — maintain current allocation	Rank #8: OpenX — composite 72.9/100.	2026-03-04 01:49:45
9	Index Exchange	indexexchange.com	9	66.76	63.71	90.14	63.95	68.65	Standard Partner — maintain current allocation	Rank #9: Index Exchange — composite 68.7/100.	2026-03-04 01:49:45
10	Taboola	taboola.com	10	56.99	62.11	86.53	77.82	68.17	Standard Partner — maintain current allocation	Rank #10: Taboola — composite 68.2/100.	2026-03-04 01:49:45
11	Equativ	equativ.com	11	67.78	59.83	88.71	65.04	67.85	Standard Partner — maintain current allocation	Rank #11: Equativ — composite 67.8/100.	2026-03-04 01:49:45
12	Outbrain	outbrain.com	12	57.00	54.43	90.69	78.56	66.67	Standard Partner — maintain current allocation	Rank #12: Outbrain — composite 66.7/100.	2026-03-04 01:49:45
13	TripleLift	triplelift.com	13	63.64	53.95	89.73	64.62	64.89	Standard Partner — maintain current allocation	Rank #13: TripleLift — composite 64.9/100.	2026-03-04 01:49:45
14	InMobi	inmobi.com	14	60.69	47.10	84.77	76.68	64.22	Standard Partner — maintain current allocation	Rank #14: InMobi — composite 64.2/100.	2026-03-04 01:49:45
15	FreeWheel	freewheel.com	15	71.06	53.69	78.59	56.17	63.26	Standard Partner — maintain current allocation	Rank #15: FreeWheel — composite 63.3/100.	2026-03-04 01:49:45
16	Teads	teads.com	16	60.94	50.38	77.35	67.15	61.79	Standard Partner — maintain current allocation	Rank #16: Teads — composite 61.8/100.	2026-03-04 01:49:45
17	Sovrn	sovrn.com	17	58.89	53.78	80.68	37.62	55.31	Standard Partner — maintain current allocation	Rank #17: Sovrn — composite 55.3/100.	2026-03-04 01:49:45
18	SpotX	spotx.tv	18	65.85	50.59	80.50	25.34	53.34	Under Review — monitor ecosystem signals	Rank #18: SpotX — composite 53.3/100.	2026-03-04 01:49:45
19	Media.net	media.net	19	55.03	48.63	88.14	33.71	52.75	Under Review — monitor ecosystem signals	Rank #19: Media.net — composite 52.8/100.	2026-03-04 01:49:45
20	Smaato	smaato.com	20	60.32	45.67	78.37	32.57	51.70	Under Review — monitor ecosystem signals	Rank #20: Smaato — composite 51.7/100.	2026-03-04 01:49:45
21	Improve Digital	improvedigital.com	21	56.81	41.52	83.83	35.47	50.94	Under Review — monitor ecosystem signals	Rank #21: Improve Digital — composite 50.9/100.	2026-03-04 01:49:45
22	Sharethrough	sharethrough.com	22	58.64	43.37	10.00	52.72	45.28	Under Review — monitor ecosystem signals	Rank #22: Sharethrough — composite 45.3/100.	2026-03-04 01:49:45
23	Yieldmo	yieldmo.com	23	53.54	48.49	14.52	48.97	45.03	Under Review — monitor ecosystem signals	Rank #23: Yieldmo — composite 45.0/100.	2026-03-04 01:49:45
24	33Across	33across.com	24	54.09	39.92	78.95	18.28	44.61	Under Review — monitor ecosystem signals	Rank #24: 33Across — composite 44.6/100.	2026-03-04 01:49:45
25	AdColony	adcolony.com	25	53.34	40.81	75.44	10.00	42.06	Under Review — monitor ecosystem signals	Rank #25: AdColony — composite 42.1/100.	2026-03-04 01:49:45
26	Mediavine	mediavine.com	26	10.00	53.23	20.37	53.89	35.50	Under Review — monitor ecosystem signals	Rank #26: Mediavine — composite 35.5/100.	2026-03-04 01:49:45
27	Kargo	kargo.com	27	10.00	41.83	10.00	66.14	33.58	Evaluate for Removal — weak ecosystem indicators	Rank #27: Kargo — composite 33.6/100.	2026-03-04 01:49:45
28	GumGum	gumgum.com	28	10.00	40.86	10.00	61.02	32.01	Evaluate for Removal — weak ecosystem indicators	Rank #28: GumGum — composite 32.0/100.	2026-03-04 01:49:45
29	Unruly	unruly.co	29	10.00	43.12	10.95	13.68	21.00	Evaluate for Removal — weak ecosystem indicators	Rank #29: Unruly — composite 21.0/100.	2026-03-04 01:49:45
30	Conversant	conversantmedia.com	30	10.00	36.75	16.36	15.48	20.35	Evaluate for Removal — weak ecosystem indicators	Rank #30: Conversant — composite 20.4/100.	2026-03-04 01:49:45
31	BuzzFeed Ads	buzzfeed.com	31	10.00	10.00	14.68	10.84	10.91	Evaluate for Removal — weak ecosystem indicators	Rank #31: BuzzFeed Ads — composite 10.9/100.	2026-03-04 01:49:45

Inventory Quality Scoring

Scores domain quality and detects MFA sites using /about page presence, /legal page, OpenPageRank, Domain Age, and Web Filtering categories.

248

Records

Tables

82.6/100

Avg Authority

68.8/100

Avg Legitimacy

5 domains

MFA Flagged

66.9/100

Avg Safety

Domain Scores 31 rows

adtech2_invquality_domain_scores

Domain quality scores with authority, legitimacy, content safety, and MFA risk detection.

Purpose: Domain quality scores with authority, legitimacy, content safety, and MFA risk detection

Column Guide

id Auto-incrementing unique row identifier

domain Website domain name analyzed

publisher_name Publisher brand name

has_about_page Whether /about page exists on the domain (0/1)

has_legal_page Whether /legal or /privacy page exists (0/1)

open_page_rank OpenPageRank score (0-10 scale)

domain_age_years Domain registration age in years

iab_category IAB Content Taxonomy category

web_filtering_category Category from web filtering / content classification service

persona Primary audience persona assigned to this domain

authority_score Domain authority based on PageRank and age (0-100)

legitimacy_score Domain legitimacy from /about, /legal, and ownership signals (0-100)

content_safety_score Content safety rating from web filtering and brand safety (0-100)

mfa_risk_flag Made-For-Advertising risk flag (0=safe, 1=suspected MFA)

overall_quality_score Composite quality score (0-100)

quality_tier Quality classification (Premium/High/Standard/Low)

monthly_uniques Monthly unique visitors

ads_txt_entries No description available

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	domain	publisher_name	has_about_page	has_legal_page	open_page_rank	domain_age_years	iab_category	web_filtering_category	persona	authority_score	legitimacy_score	content_safety_score	mfa_risk_flag	overall_quality_score	quality_tier	monthly_uniques	ads_txt_entries	ai_analysis	created_at
1	nytimes.com	The New York Times	1	1	8.20	28	News	News/Media	News Enthusiast	98.00	85.40	88.58	0	90.76	Premium	95000000	47	The New York Times: Premium tier. Has /about and /legal pages. PageRank 8.2/10, 28yr domain. Web filtering: News/Media.	2026-03-04 01:49:45
2	cnn.com	CNN	1	1	8.50	30	News	News/Media	News Enthusiast	98.00	92.89	93.80	0	94.95	Premium	120000000	62	CNN: Premium tier. Has /about and /legal pages. PageRank 8.5/10, 30yr domain. Web filtering: News/Media.	2026-03-04 01:49:45
3	espn.com	ESPN	1	1	8.00	27	Sports	Sports	Sports Fan	98.00	87.70	90.48	0	92.14	Premium	85000000	73	ESPN: Premium tier. Has /about and /legal pages. PageRank 8.0/10, 27yr domain. Web filtering: Sports.	2026-03-04 01:49:45
4	washingtonpost.com	The Washington Post	1	1	7.80	26	News	News/Media	News Enthusiast	98.00	83.35	91.57	0	90.94	Premium	68000000	41	The Washington Post: Premium tier. Has /about and /legal pages. PageRank 7.8/10, 26yr domain. Web filtering: News/Media.	2026-03-04 01:49:45
5	bbc.com	BBC	1	1	8.80	30	News	News/Media	News Enthusiast	98.00	79.59	93.45	0	90.19	Premium	150000000	35	BBC: Premium tier. Has /about and /legal pages. PageRank 8.8/10, 30yr domain. Web filtering: News/Media.	2026-03-04 01:49:45
6	forbes.com	Forbes	1	1	7.50	25	Business	Business/Finance	Business Professional	98.00	88.76	92.66	0	93.17	Premium	72000000	55	Forbes: Premium tier. Has /about and /legal pages. PageRank 7.5/10, 25yr domain. Web filtering: Business/Finance.	2026-03-04 01:49:45
7	healthline.com	Healthline Media	1	1	6.80	18	Health & Fitness	Health	Health Conscious Consumer	98.00	79.85	95.48	0	90.89	Premium	95000000	38	Healthline Media: Premium tier. Has /about and /legal pages. PageRank 6.8/10, 18yr domain. Web filtering: Health.	2026-03-04 01:49:45
8	allrecipes.com	Allrecipes	1	1	6.20	26	Food & Drink	Food/Recipes	Home Chef	98.00	84.92	87.02	0	90.13	Premium	55000000	42	Allrecipes: Premium tier. Has /about and /legal pages. PageRank 6.2/10, 26yr domain. Web filtering: Food/Recipes.	2026-03-04 01:49:45
9	webmd.com	WebMD	1	1	7.00	24	Health & Fitness	Health	Health Conscious Consumer	98.00	81.29	86.21	0	88.61	Premium	80000000	36	WebMD: Premium tier. Has /about and /legal pages. PageRank 7.0/10, 24yr domain. Web filtering: Health.	2026-03-04 01:49:45
10	techcrunch.com	TechCrunch	1	1	7.20	19	Technology & Computing	Technology	Tech Enthusiast	98.00	83.58	92.85	0	91.41	Premium	25000000	33	TechCrunch: Premium tier. Has /about and /legal pages. PageRank 7.2/10, 19yr domain. Web filtering: Technology.	2026-03-04 01:49:45
11	weather.com	The Weather Channel	1	1	7.40	28	Science	Weather	General Consumer	98.00	92.84	91.97	0	94.38	Premium	110000000	58	The Weather Channel: Premium tier. Has /about and /legal pages. PageRank 7.4/10, 28yr domain. Web filtering: Weather.	2026-03-04 01:49:45
12	investopedia.com	Investopedia	1	1	6.90	25	Personal Finance	Business/Finance	Investor	98.00	77.43	92.18	0	89.05	Premium	42000000	29	Investopedia: Premium tier. Has /about and /legal pages. PageRank 6.9/10, 25yr domain. Web filtering: Business/Finance.	2026-03-04 01:49:45
13	buzzfeed.com	BuzzFeed	1	1	6.50	12	Entertainment	Entertainment	Young Adult	98.00	90.75	26.20	0	73.92	High	65000000	48	BuzzFeed: High tier. Has /about and /legal pages. PageRank 6.5/10, 12yr domain. Web filtering: Entertainment.	2026-03-04 01:49:45
14	cnet.com	CNET	1	1	7.10	29	Technology & Computing	Technology	Tech Enthusiast	98.00	89.04	85.60	0	91.14	Premium	55000000	44	CNET: Premium tier. Has /about and /legal pages. PageRank 7.1/10, 29yr domain. Web filtering: Technology.	2026-03-04 01:49:45
15	people.com	People Magazine	1	1	6.70	27	Entertainment	Entertainment	Entertainment Seeker	98.00	82.72	16.04	0	68.06	High	45000000	39	People Magazine: High tier. Has /about and /legal pages. PageRank 6.7/10, 27yr domain. Web filtering: Entertainment.	2026-03-04 01:49:45
16	zillow.com	Zillow	1	1	7.30	19	Real Estate	Real Estate	Home Buyer	98.00	76.41	88.61	0	87.63	Premium	60000000	31	Zillow: Premium tier. Has /about and /legal pages. PageRank 7.3/10, 19yr domain. Web filtering: Real Estate.	2026-03-04 01:49:45
17	tripadvisor.com	TripAdvisor	1	1	7.00	24	Travel	Travel	Traveler	98.00	82.12	89.81	0	89.99	Premium	50000000	37	TripAdvisor: Premium tier. Has /about and /legal pages. PageRank 7.0/10, 24yr domain. Web filtering: Travel.	2026-03-04 01:49:45
18	ign.com	IGN Entertainment	1	1	6.40	28	Video Gaming	Gaming	Gamer	98.00	86.74	27.18	0	72.81	High	35000000	46	IGN Entertainment: High tier. Has /about and /legal pages. PageRank 6.4/10, 28yr domain. Web filtering: Gaming.	2026-03-04 01:49:45
19	fandom.com	Fandom	1	1	6.60	20	Entertainment	Entertainment	Pop Culture Fan	98.00	91.87	17.22	0	71.62	High	80000000	52	Fandom: High tier. Has /about and /legal pages. PageRank 6.6/10, 20yr domain. Web filtering: Entertainment.	2026-03-04 01:49:45
20	medicalnewstoday.com	Medical News Today	1	1	6.00	21	Health & Fitness	Health	Health Conscious Consumer	96.77	75.11	89.93	0	87.14	Premium	65000000	28	Medical News Today: Premium tier. Has /about and /legal pages. PageRank 6.0/10, 21yr domain. Web filtering: Health.	2026-03-04 01:49:45
21	dailymail.co.uk	Daily Mail	1	1	7.60	27	News	News/Media	News Enthusiast	98.00	92.12	92.24	0	94.21	Premium	100000000	65	Daily Mail: Premium tier. Has /about and /legal pages. PageRank 7.6/10, 27yr domain. Web filtering: News/Media.	2026-03-04 01:49:45
22	bestproductreviews.xyz	Best Product Reviews	0	0	0.30	1	Shopping	MFA/Clickbait	None	21.88	5.00	15.09	1	13.93	Reject	200000	2	Best Product Reviews: Reject tier. Missing key pages. PageRank 0.3/10, 1yr domain. MFA RISK — no identity signals.	2026-03-04 01:49:45
23	clickbaitcentral.co	Clickbait Central	0	0	0.50	0	Entertainment	MFA/Clickbait	None	19.36	5.00	9.10	1	11.26	Reject	150000	1	Clickbait Central: Reject tier. Missing key pages. PageRank 0.5/10, 0yr domain. MFA RISK — no identity signals.	2026-03-04 01:49:45
24	topdealstoday.info	Top Deals Today	0	0	0.20	1	Shopping	MFA/Clickbait	None	16.64	5.00	17.26	1	12.75	Reject	100000	0	Top Deals Today: Reject tier. Missing key pages. PageRank 0.2/10, 1yr domain. MFA RISK — no identity signals.	2026-03-04 01:49:45
25	viralstoriesnow.net	Viral Stories Now	0	0	0.40	0	Entertainment	MFA/Clickbait	None	23.78	5.00	13.52	1	14.13	Reject	180000	1	Viral Stories Now: Reject tier. Missing key pages. PageRank 0.4/10, 0yr domain. MFA RISK — no identity signals.	2026-03-04 01:49:45
26	freegiftcards247.com	Free Gift Cards	0	0	0.10	0	Shopping	Malware/Scam	None	15.26	5.00	0.97	0	7.38	Low	50000	0	Free Gift Cards: Low tier. Missing key pages. PageRank 0.1/10, 0yr domain. Web filtering: Malware/Scam.	2026-03-04 01:49:45
27	savings-guru.club	Savings Guru	0	0	0.60	1	Personal Finance	MFA/Clickbait	None	21.81	5.00	12.30	1	13.07	Reject	250000	3	Savings Guru: Reject tier. Missing key pages. PageRank 0.6/10, 1yr domain. MFA RISK — no identity signals.	2026-03-04 01:49:45
28	realtor.com	Realtor.com	1	1	7.20	26	Real Estate	Real Estate	Home Buyer	98.00	82.08	96.67	0	92.03	Premium	48000000	34	Realtor.com: Premium tier. Has /about and /legal pages. PageRank 7.2/10, 26yr domain. Web filtering: Real Estate.	2026-03-04 01:49:45
29	epicurious.com	Epicurious	1	1	5.80	28	Food & Drink	Food/Recipes	Home Chef	93.72	73.75	97.97	0	88.01	Premium	15000000	25	Epicurious: Premium tier. Has /about and /legal pages. PageRank 5.8/10, 28yr domain. Web filtering: Food/Recipes.	2026-03-04 01:49:45
30	theatlantic.com	The Atlantic	1	1	7.40	29	News	News/Media	Educated Professional	98.00	75.73	85.61	0	86.49	Premium	32000000	30	The Atlantic: Premium tier. Has /about and /legal pages. PageRank 7.4/10, 29yr domain. Web filtering: News/Media.	2026-03-04 01:49:45
31	motortrend.com	MotorTrend	1	1	6.30	27	Automotive	Automotive	Car Enthusiast	96.40	86.02	95.30	0	92.44	Premium	22000000	40	MotorTrend: Premium tier. Has /about and /legal pages. PageRank 6.3/10, 27yr domain. Web filtering: Automotive.	2026-03-04 01:49:45

Signal Breakdown 217 rows

adtech2_invquality_signal_breakdown

Per-domain per-signal contribution breakdown (PageRank, /about, /legal, Web Filtering).

Purpose: Per-domain per-signal contribution breakdown (PageRank, /about, /legal, Web Filtering)

Column Guide

id Auto-incrementing unique row identifier

domain Website domain name analyzed

signal_name Quality signal name

signal_source Source signal used for this score contribution (e.g., PageRank, /about, Web Filtering)

signal_value Signal measurement value (0-100)

signal_weight Weight of signal in overall score

contribution_to_score How much this signal contributes to the overall domain score (0-100)

status No description available

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	domain	signal_name	signal_source	signal_value	signal_weight	contribution_to_score	status	ai_analysis	created_at
1	nytimes.com	OpenPageRank	/about + WHOIS	82.00	0.20	16.40	Strong	The New York Times: OpenPageRank = 82/100 (Strong)	2026-03-04 01:49:45
2	nytimes.com	Domain Age	WHOIS	98.00	0.15	14.70	Strong	The New York Times: Domain Age = 98/100 (Strong)	2026-03-04 01:49:45
3	nytimes.com	About Page	/about detection	89.22	0.15	13.38	Strong	The New York Times: About Page = 89/100 (Strong)	2026-03-04 01:49:45
4	nytimes.com	Legal Page	/legal detection	80.64	0.10	8.06	Strong	The New York Times: Legal Page = 81/100 (Strong)	2026-03-04 01:49:45
5	nytimes.com	Web Filtering	Content classification	88.82	0.15	13.32	Strong	The New York Times: Web Filtering = 89/100 (Strong)	2026-03-04 01:49:45
6	nytimes.com	Ads.txt Entries	ads.txt parsing	95.00	0.10	9.50	Strong	The New York Times: Ads.txt Entries = 95/100 (Strong)	2026-03-04 01:49:45
7	nytimes.com	Persona Match	Audience intelligence	82.94	0.15	12.44	Strong	The New York Times: Persona Match = 83/100 (Strong)	2026-03-04 01:49:45
8	cnn.com	OpenPageRank	/about + WHOIS	85.00	0.20	17.00	Strong	CNN: OpenPageRank = 85/100 (Strong)	2026-03-04 01:49:45
9	cnn.com	Domain Age	WHOIS	100.00	0.15	15.00	Strong	CNN: Domain Age = 100/100 (Strong)	2026-03-04 01:49:46
10	cnn.com	About Page	/about detection	94.71	0.15	14.21	Strong	CNN: About Page = 95/100 (Strong)	2026-03-04 01:49:46
11	cnn.com	Legal Page	/legal detection	88.61	0.10	8.86	Strong	CNN: Legal Page = 89/100 (Strong)	2026-03-04 01:49:46
12	cnn.com	Web Filtering	Content classification	85.11	0.15	12.77	Strong	CNN: Web Filtering = 85/100 (Strong)	2026-03-04 01:49:46
13	cnn.com	Ads.txt Entries	ads.txt parsing	95.00	0.10	9.50	Strong	CNN: Ads.txt Entries = 95/100 (Strong)	2026-03-04 01:49:46
14	cnn.com	Persona Match	Audience intelligence	85.23	0.15	12.78	Strong	CNN: Persona Match = 85/100 (Strong)	2026-03-04 01:49:46
15	espn.com	OpenPageRank	/about + WHOIS	80.00	0.20	16.00	Strong	ESPN: OpenPageRank = 80/100 (Strong)	2026-03-04 01:49:46
16	espn.com	Domain Age	WHOIS	94.50	0.15	14.17	Strong	ESPN: Domain Age = 94/100 (Strong)	2026-03-04 01:49:46
17	espn.com	About Page	/about detection	90.37	0.15	13.56	Strong	ESPN: About Page = 90/100 (Strong)	2026-03-04 01:49:46
18	espn.com	Legal Page	/legal detection	82.67	0.10	8.27	Strong	ESPN: Legal Page = 83/100 (Strong)	2026-03-04 01:49:46
19	espn.com	Web Filtering	Content classification	91.41	0.15	13.71	Strong	ESPN: Web Filtering = 91/100 (Strong)	2026-03-04 01:49:46
20	espn.com	Ads.txt Entries	ads.txt parsing	95.00	0.10	9.50	Strong	ESPN: Ads.txt Entries = 95/100 (Strong)	2026-03-04 01:49:46
21	espn.com	Persona Match	Audience intelligence	81.52	0.15	12.23	Strong	ESPN: Persona Match = 82/100 (Strong)	2026-03-04 01:49:46
22	washingtonpost.com	OpenPageRank	/about + WHOIS	78.00	0.20	15.60	Strong	The Washington Post: OpenPageRank = 78/100 (Strong)	2026-03-04 01:49:46
23	washingtonpost.com	Domain Age	WHOIS	91.00	0.15	13.65	Strong	The Washington Post: Domain Age = 91/100 (Strong)	2026-03-04 01:49:46
24	washingtonpost.com	About Page	/about detection	89.54	0.15	13.43	Strong	The Washington Post: About Page = 90/100 (Strong)	2026-03-04 01:49:46
25	washingtonpost.com	Legal Page	/legal detection	89.54	0.10	8.95	Strong	The Washington Post: Legal Page = 90/100 (Strong)	2026-03-04 01:49:46
26	washingtonpost.com	Web Filtering	Content classification	93.76	0.15	14.06	Strong	The Washington Post: Web Filtering = 94/100 (Strong)	2026-03-04 01:49:46
27	washingtonpost.com	Ads.txt Entries	ads.txt parsing	81.11	0.10	8.11	Strong	The Washington Post: Ads.txt Entries = 81/100 (Strong)	2026-03-04 01:49:46
28	washingtonpost.com	Persona Match	Audience intelligence	82.51	0.15	12.38	Strong	The Washington Post: Persona Match = 83/100 (Strong)	2026-03-04 01:49:46
29	bbc.com	OpenPageRank	/about + WHOIS	88.00	0.20	17.60	Strong	BBC: OpenPageRank = 88/100 (Strong)	2026-03-04 01:49:46
30	bbc.com	Domain Age	WHOIS	100.00	0.15	15.00	Strong	BBC: Domain Age = 100/100 (Strong)	2026-03-04 01:49:46
31	bbc.com	About Page	/about detection	86.79	0.15	13.02	Strong	BBC: About Page = 87/100 (Strong)	2026-03-04 01:49:46
32	bbc.com	Legal Page	/legal detection	89.13	0.10	8.91	Strong	BBC: Legal Page = 89/100 (Strong)	2026-03-04 01:49:46
33	bbc.com	Web Filtering	Content classification	93.71	0.15	14.06	Strong	BBC: Web Filtering = 94/100 (Strong)	2026-03-04 01:49:46
34	bbc.com	Ads.txt Entries	ads.txt parsing	69.39	0.10	6.94	Moderate	BBC: Ads.txt Entries = 69/100 (Moderate)	2026-03-04 01:49:46
35	bbc.com	Persona Match	Audience intelligence	84.58	0.15	12.69	Strong	BBC: Persona Match = 85/100 (Strong)	2026-03-04 01:49:46
36	forbes.com	OpenPageRank	/about + WHOIS	75.00	0.20	15.00	Strong	Forbes: OpenPageRank = 75/100 (Strong)	2026-03-04 01:49:46
37	forbes.com	Domain Age	WHOIS	87.50	0.15	13.12	Strong	Forbes: Domain Age = 88/100 (Strong)	2026-03-04 01:49:46
38	forbes.com	About Page	/about detection	91.09	0.15	13.66	Strong	Forbes: About Page = 91/100 (Strong)	2026-03-04 01:49:46
39	forbes.com	Legal Page	/legal detection	81.53	0.10	8.15	Strong	Forbes: Legal Page = 82/100 (Strong)	2026-03-04 01:49:46
40	forbes.com	Web Filtering	Content classification	92.63	0.15	13.89	Strong	Forbes: Web Filtering = 93/100 (Strong)	2026-03-04 01:49:46
41	forbes.com	Ads.txt Entries	ads.txt parsing	95.00	0.10	9.50	Strong	Forbes: Ads.txt Entries = 95/100 (Strong)	2026-03-04 01:49:46
42	forbes.com	Persona Match	Audience intelligence	86.68	0.15	13.00	Strong	Forbes: Persona Match = 87/100 (Strong)	2026-03-04 01:49:46
43	healthline.com	OpenPageRank	/about + WHOIS	68.00	0.20	13.60	Moderate	Healthline Media: OpenPageRank = 68/100 (Moderate)	2026-03-04 01:49:46
44	healthline.com	Domain Age	WHOIS	63.00	0.15	9.45	Moderate	Healthline Media: Domain Age = 63/100 (Moderate)	2026-03-04 01:49:46
45	healthline.com	About Page	/about detection	90.30	0.15	13.54	Strong	Healthline Media: About Page = 90/100 (Strong)	2026-03-04 01:49:46
46	healthline.com	Legal Page	/legal detection	80.01	0.10	8.00	Strong	Healthline Media: Legal Page = 80/100 (Strong)	2026-03-04 01:49:46
47	healthline.com	Web Filtering	Content classification	88.24	0.15	13.24	Strong	Healthline Media: Web Filtering = 88/100 (Strong)	2026-03-04 01:49:46
48	healthline.com	Ads.txt Entries	ads.txt parsing	73.16	0.10	7.32	Strong	Healthline Media: Ads.txt Entries = 73/100 (Strong)	2026-03-04 01:49:46
49	healthline.com	Persona Match	Audience intelligence	88.94	0.15	13.34	Strong	Healthline Media: Persona Match = 89/100 (Strong)	2026-03-04 01:49:46
50	allrecipes.com	OpenPageRank	/about + WHOIS	62.00	0.20	12.40	Moderate	Allrecipes: OpenPageRank = 62/100 (Moderate)	2026-03-04 01:49:46
51	allrecipes.com	Domain Age	WHOIS	91.00	0.15	13.65	Strong	Allrecipes: Domain Age = 91/100 (Strong)	2026-03-04 01:49:46
52	allrecipes.com	About Page	/about detection	93.79	0.15	14.07	Strong	Allrecipes: About Page = 94/100 (Strong)	2026-03-04 01:49:46
53	allrecipes.com	Legal Page	/legal detection	88.32	0.10	8.83	Strong	Allrecipes: Legal Page = 88/100 (Strong)	2026-03-04 01:49:46
54	allrecipes.com	Web Filtering	Content classification	88.08	0.15	13.21	Strong	Allrecipes: Web Filtering = 88/100 (Strong)	2026-03-04 01:49:46
55	allrecipes.com	Ads.txt Entries	ads.txt parsing	81.46	0.10	8.15	Strong	Allrecipes: Ads.txt Entries = 81/100 (Strong)	2026-03-04 01:49:46
56	allrecipes.com	Persona Match	Audience intelligence	88.17	0.15	13.23	Strong	Allrecipes: Persona Match = 88/100 (Strong)	2026-03-04 01:49:46
57	webmd.com	OpenPageRank	/about + WHOIS	70.00	0.20	14.00	Moderate	WebMD: OpenPageRank = 70/100 (Moderate)	2026-03-04 01:49:46
58	webmd.com	Domain Age	WHOIS	84.00	0.15	12.60	Strong	WebMD: Domain Age = 84/100 (Strong)	2026-03-04 01:49:46
59	webmd.com	About Page	/about detection	94.47	0.15	14.17	Strong	WebMD: About Page = 94/100 (Strong)	2026-03-04 01:49:46
60	webmd.com	Legal Page	/legal detection	80.86	0.10	8.09	Strong	WebMD: Legal Page = 81/100 (Strong)	2026-03-04 01:49:46
61	webmd.com	Web Filtering	Content classification	89.86	0.15	13.48	Strong	WebMD: Web Filtering = 90/100 (Strong)	2026-03-04 01:49:46
62	webmd.com	Ads.txt Entries	ads.txt parsing	69.55	0.10	6.96	Moderate	WebMD: Ads.txt Entries = 70/100 (Moderate)	2026-03-04 01:49:46
63	webmd.com	Persona Match	Audience intelligence	86.41	0.15	12.96	Strong	WebMD: Persona Match = 86/100 (Strong)	2026-03-04 01:49:46
64	techcrunch.com	OpenPageRank	/about + WHOIS	72.00	0.20	14.40	Strong	TechCrunch: OpenPageRank = 72/100 (Strong)	2026-03-04 01:49:46
65	techcrunch.com	Domain Age	WHOIS	66.50	0.15	9.97	Moderate	TechCrunch: Domain Age = 66/100 (Moderate)	2026-03-04 01:49:46
66	techcrunch.com	About Page	/about detection	92.66	0.15	13.90	Strong	TechCrunch: About Page = 93/100 (Strong)	2026-03-04 01:49:46
67	techcrunch.com	Legal Page	/legal detection	81.28	0.10	8.13	Strong	TechCrunch: Legal Page = 81/100 (Strong)	2026-03-04 01:49:46
68	techcrunch.com	Web Filtering	Content classification	89.75	0.15	13.46	Strong	TechCrunch: Web Filtering = 90/100 (Strong)	2026-03-04 01:49:46
69	techcrunch.com	Ads.txt Entries	ads.txt parsing	67.40	0.10	6.74	Moderate	TechCrunch: Ads.txt Entries = 67/100 (Moderate)	2026-03-04 01:49:46
70	techcrunch.com	Persona Match	Audience intelligence	78.98	0.15	11.85	Strong	TechCrunch: Persona Match = 79/100 (Strong)	2026-03-04 01:49:46
71	weather.com	OpenPageRank	/about + WHOIS	74.00	0.20	14.80	Strong	The Weather Channel: OpenPageRank = 74/100 (Strong)	2026-03-04 01:49:46
72	weather.com	Domain Age	WHOIS	98.00	0.15	14.70	Strong	The Weather Channel: Domain Age = 98/100 (Strong)	2026-03-04 01:49:46
73	weather.com	About Page	/about detection	93.72	0.15	14.06	Strong	The Weather Channel: About Page = 94/100 (Strong)	2026-03-04 01:49:46
74	weather.com	Legal Page	/legal detection	84.23	0.10	8.42	Strong	The Weather Channel: Legal Page = 84/100 (Strong)	2026-03-04 01:49:46
75	weather.com	Web Filtering	Content classification	87.12	0.15	13.07	Strong	The Weather Channel: Web Filtering = 87/100 (Strong)	2026-03-04 01:49:46
76	weather.com	Ads.txt Entries	ads.txt parsing	95.00	0.10	9.50	Strong	The Weather Channel: Ads.txt Entries = 95/100 (Strong)	2026-03-04 01:49:46
77	weather.com	Persona Match	Audience intelligence	85.95	0.15	12.89	Strong	The Weather Channel: Persona Match = 86/100 (Strong)	2026-03-04 01:49:46
78	investopedia.com	OpenPageRank	/about + WHOIS	69.00	0.20	13.80	Moderate	Investopedia: OpenPageRank = 69/100 (Moderate)	2026-03-04 01:49:46
79	investopedia.com	Domain Age	WHOIS	87.50	0.15	13.12	Strong	Investopedia: Domain Age = 88/100 (Strong)	2026-03-04 01:49:46
80	investopedia.com	About Page	/about detection	87.01	0.15	13.05	Strong	Investopedia: About Page = 87/100 (Strong)	2026-03-04 01:49:46
81	investopedia.com	Legal Page	/legal detection	83.12	0.10	8.31	Strong	Investopedia: Legal Page = 83/100 (Strong)	2026-03-04 01:49:46
82	investopedia.com	Web Filtering	Content classification	94.95	0.15	14.24	Strong	Investopedia: Web Filtering = 95/100 (Strong)	2026-03-04 01:49:46
83	investopedia.com	Ads.txt Entries	ads.txt parsing	60.20	0.10	6.02	Moderate	Investopedia: Ads.txt Entries = 60/100 (Moderate)	2026-03-04 01:49:46
84	investopedia.com	Persona Match	Audience intelligence	81.57	0.15	12.24	Strong	Investopedia: Persona Match = 82/100 (Strong)	2026-03-04 01:49:46
85	buzzfeed.com	OpenPageRank	/about + WHOIS	65.00	0.20	13.00	Moderate	BuzzFeed: OpenPageRank = 65/100 (Moderate)	2026-03-04 01:49:46
86	buzzfeed.com	Domain Age	WHOIS	42.00	0.15	6.30	Moderate	BuzzFeed: Domain Age = 42/100 (Moderate)	2026-03-04 01:49:47
87	buzzfeed.com	About Page	/about detection	90.18	0.15	13.53	Strong	BuzzFeed: About Page = 90/100 (Strong)	2026-03-04 01:49:47
88	buzzfeed.com	Legal Page	/legal detection	81.21	0.10	8.12	Strong	BuzzFeed: Legal Page = 81/100 (Strong)	2026-03-04 01:49:47
89	buzzfeed.com	Web Filtering	Content classification	87.25	0.15	13.09	Strong	BuzzFeed: Web Filtering = 87/100 (Strong)	2026-03-04 01:49:47
90	buzzfeed.com	Ads.txt Entries	ads.txt parsing	95.00	0.10	9.50	Strong	BuzzFeed: Ads.txt Entries = 95/100 (Strong)	2026-03-04 01:49:47
91	buzzfeed.com	Persona Match	Audience intelligence	83.82	0.15	12.57	Strong	BuzzFeed: Persona Match = 84/100 (Strong)	2026-03-04 01:49:47
92	cnet.com	OpenPageRank	/about + WHOIS	71.00	0.20	14.20	Strong	CNET: OpenPageRank = 71/100 (Strong)	2026-03-04 01:49:47
93	cnet.com	Domain Age	WHOIS	100.00	0.15	15.00	Strong	CNET: Domain Age = 100/100 (Strong)	2026-03-04 01:49:47
94	cnet.com	About Page	/about detection	87.30	0.15	13.09	Strong	CNET: About Page = 87/100 (Strong)	2026-03-04 01:49:47
95	cnet.com	Legal Page	/legal detection	82.20	0.10	8.22	Strong	CNET: Legal Page = 82/100 (Strong)	2026-03-04 01:49:47
96	cnet.com	Web Filtering	Content classification	85.71	0.15	12.86	Strong	CNET: Web Filtering = 86/100 (Strong)	2026-03-04 01:49:47
97	cnet.com	Ads.txt Entries	ads.txt parsing	90.05	0.10	9.01	Strong	CNET: Ads.txt Entries = 90/100 (Strong)	2026-03-04 01:49:47
98	cnet.com	Persona Match	Audience intelligence	78.43	0.15	11.76	Strong	CNET: Persona Match = 78/100 (Strong)	2026-03-04 01:49:47
99	people.com	OpenPageRank	/about + WHOIS	67.00	0.20	13.40	Moderate	People Magazine: OpenPageRank = 67/100 (Moderate)	2026-03-04 01:49:47
100	people.com	Domain Age	WHOIS	94.50	0.15	14.17	Strong	People Magazine: Domain Age = 94/100 (Strong)	2026-03-04 01:49:47
101	people.com	About Page	/about detection	94.05	0.15	14.11	Strong	People Magazine: About Page = 94/100 (Strong)	2026-03-04 01:49:47
102	people.com	Legal Page	/legal detection	88.60	0.10	8.86	Strong	People Magazine: Legal Page = 89/100 (Strong)	2026-03-04 01:49:47
103	people.com	Web Filtering	Content classification	85.71	0.15	12.86	Strong	People Magazine: Web Filtering = 86/100 (Strong)	2026-03-04 01:49:47
104	people.com	Ads.txt Entries	ads.txt parsing	76.90	0.10	7.69	Strong	People Magazine: Ads.txt Entries = 77/100 (Strong)	2026-03-04 01:49:47
105	people.com	Persona Match	Audience intelligence	85.03	0.15	12.75	Strong	People Magazine: Persona Match = 85/100 (Strong)	2026-03-04 01:49:47
106	zillow.com	OpenPageRank	/about + WHOIS	73.00	0.20	14.60	Strong	Zillow: OpenPageRank = 73/100 (Strong)	2026-03-04 01:49:47
107	zillow.com	Domain Age	WHOIS	66.50	0.15	9.97	Moderate	Zillow: Domain Age = 66/100 (Moderate)	2026-03-04 01:49:47
108	zillow.com	About Page	/about detection	87.14	0.15	13.07	Strong	Zillow: About Page = 87/100 (Strong)	2026-03-04 01:49:47
109	zillow.com	Legal Page	/legal detection	81.32	0.10	8.13	Strong	Zillow: Legal Page = 81/100 (Strong)	2026-03-04 01:49:47
110	zillow.com	Web Filtering	Content classification	94.36	0.15	14.15	Strong	Zillow: Web Filtering = 94/100 (Strong)	2026-03-04 01:49:47
111	zillow.com	Ads.txt Entries	ads.txt parsing	63.57	0.10	6.36	Moderate	Zillow: Ads.txt Entries = 64/100 (Moderate)	2026-03-04 01:49:47
112	zillow.com	Persona Match	Audience intelligence	82.09	0.15	12.31	Strong	Zillow: Persona Match = 82/100 (Strong)	2026-03-04 01:49:47
113	tripadvisor.com	OpenPageRank	/about + WHOIS	70.00	0.20	14.00	Moderate	TripAdvisor: OpenPageRank = 70/100 (Moderate)	2026-03-04 01:49:47
114	tripadvisor.com	Domain Age	WHOIS	84.00	0.15	12.60	Strong	TripAdvisor: Domain Age = 84/100 (Strong)	2026-03-04 01:49:47
115	tripadvisor.com	About Page	/about detection	92.85	0.15	13.93	Strong	TripAdvisor: About Page = 93/100 (Strong)	2026-03-04 01:49:47
116	tripadvisor.com	Legal Page	/legal detection	88.07	0.10	8.81	Strong	TripAdvisor: Legal Page = 88/100 (Strong)	2026-03-04 01:49:47
117	tripadvisor.com	Web Filtering	Content classification	86.90	0.15	13.04	Strong	TripAdvisor: Web Filtering = 87/100 (Strong)	2026-03-04 01:49:47
118	tripadvisor.com	Ads.txt Entries	ads.txt parsing	71.78	0.10	7.18	Strong	TripAdvisor: Ads.txt Entries = 72/100 (Strong)	2026-03-04 01:49:47
119	tripadvisor.com	Persona Match	Audience intelligence	81.47	0.15	12.22	Strong	TripAdvisor: Persona Match = 81/100 (Strong)	2026-03-04 01:49:47
120	ign.com	OpenPageRank	/about + WHOIS	64.00	0.20	12.80	Moderate	IGN Entertainment: OpenPageRank = 64/100 (Moderate)	2026-03-04 01:49:47
121	ign.com	Domain Age	WHOIS	98.00	0.15	14.70	Strong	IGN Entertainment: Domain Age = 98/100 (Strong)	2026-03-04 01:49:47
122	ign.com	About Page	/about detection	89.24	0.15	13.39	Strong	IGN Entertainment: About Page = 89/100 (Strong)	2026-03-04 01:49:47
123	ign.com	Legal Page	/legal detection	84.67	0.10	8.47	Strong	IGN Entertainment: Legal Page = 85/100 (Strong)	2026-03-04 01:49:47
124	ign.com	Web Filtering	Content classification	92.29	0.15	13.84	Strong	IGN Entertainment: Web Filtering = 92/100 (Strong)	2026-03-04 01:49:47
125	ign.com	Ads.txt Entries	ads.txt parsing	94.39	0.10	9.44	Strong	IGN Entertainment: Ads.txt Entries = 94/100 (Strong)	2026-03-04 01:49:47
126	ign.com	Persona Match	Audience intelligence	89.76	0.15	13.46	Strong	IGN Entertainment: Persona Match = 90/100 (Strong)	2026-03-04 01:49:47
127	fandom.com	OpenPageRank	/about + WHOIS	66.00	0.20	13.20	Moderate	Fandom: OpenPageRank = 66/100 (Moderate)	2026-03-04 01:49:47
128	fandom.com	Domain Age	WHOIS	70.00	0.15	10.50	Moderate	Fandom: Domain Age = 70/100 (Moderate)	2026-03-04 01:49:47
129	fandom.com	About Page	/about detection	85.98	0.15	12.90	Strong	Fandom: About Page = 86/100 (Strong)	2026-03-04 01:49:47
130	fandom.com	Legal Page	/legal detection	84.03	0.10	8.40	Strong	Fandom: Legal Page = 84/100 (Strong)	2026-03-04 01:49:47
131	fandom.com	Web Filtering	Content classification	88.39	0.15	13.26	Strong	Fandom: Web Filtering = 88/100 (Strong)	2026-03-04 01:49:47
132	fandom.com	Ads.txt Entries	ads.txt parsing	95.00	0.10	9.50	Strong	Fandom: Ads.txt Entries = 95/100 (Strong)	2026-03-04 01:49:47
133	fandom.com	Persona Match	Audience intelligence	78.73	0.15	11.81	Strong	Fandom: Persona Match = 79/100 (Strong)	2026-03-04 01:49:47
134	medicalnewstoday.com	OpenPageRank	/about + WHOIS	60.00	0.20	12.00	Moderate	Medical News Today: OpenPageRank = 60/100 (Moderate)	2026-03-04 01:49:47
135	medicalnewstoday.com	Domain Age	WHOIS	73.50	0.15	11.03	Strong	Medical News Today: Domain Age = 74/100 (Strong)	2026-03-04 01:49:47
136	medicalnewstoday.com	About Page	/about detection	86.90	0.15	13.04	Strong	Medical News Today: About Page = 87/100 (Strong)	2026-03-04 01:49:47
137	medicalnewstoday.com	Legal Page	/legal detection	84.49	0.10	8.45	Strong	Medical News Today: Legal Page = 84/100 (Strong)	2026-03-04 01:49:47
138	medicalnewstoday.com	Web Filtering	Content classification	89.22	0.15	13.38	Strong	Medical News Today: Web Filtering = 89/100 (Strong)	2026-03-04 01:49:47
139	medicalnewstoday.com	Ads.txt Entries	ads.txt parsing	55.23	0.10	5.52	Moderate	Medical News Today: Ads.txt Entries = 55/100 (Moderate)	2026-03-04 01:49:47
140	medicalnewstoday.com	Persona Match	Audience intelligence	78.75	0.15	11.81	Strong	Medical News Today: Persona Match = 79/100 (Strong)	2026-03-04 01:49:47
141	dailymail.co.uk	OpenPageRank	/about + WHOIS	76.00	0.20	15.20	Strong	Daily Mail: OpenPageRank = 76/100 (Strong)	2026-03-04 01:49:47
142	dailymail.co.uk	Domain Age	WHOIS	94.50	0.15	14.17	Strong	Daily Mail: Domain Age = 94/100 (Strong)	2026-03-04 01:49:47
143	dailymail.co.uk	About Page	/about detection	94.23	0.15	14.13	Strong	Daily Mail: About Page = 94/100 (Strong)	2026-03-04 01:49:47
144	dailymail.co.uk	Legal Page	/legal detection	84.43	0.10	8.44	Strong	Daily Mail: Legal Page = 84/100 (Strong)	2026-03-04 01:49:47
145	dailymail.co.uk	Web Filtering	Content classification	93.61	0.15	14.04	Strong	Daily Mail: Web Filtering = 94/100 (Strong)	2026-03-04 01:49:47
146	dailymail.co.uk	Ads.txt Entries	ads.txt parsing	95.00	0.10	9.50	Strong	Daily Mail: Ads.txt Entries = 95/100 (Strong)	2026-03-04 01:49:47
147	dailymail.co.uk	Persona Match	Audience intelligence	75.76	0.15	11.36	Strong	Daily Mail: Persona Match = 76/100 (Strong)	2026-03-04 01:49:47
148	bestproductreviews.xyz	OpenPageRank	/about + WHOIS	3.00	0.20	0.60	Weak	Best Product Reviews: OpenPageRank = 3/100 (Weak)	2026-03-04 01:49:47
149	bestproductreviews.xyz	Domain Age	WHOIS	3.50	0.15	0.53	Weak	Best Product Reviews: Domain Age = 4/100 (Weak)	2026-03-04 01:49:47
150	bestproductreviews.xyz	About Page	/about detection	10.00	0.15	1.50	Weak	Best Product Reviews: About Page = 10/100 (Weak)	2026-03-04 01:49:47
151	bestproductreviews.xyz	Legal Page	/legal detection	9.18	0.10	0.92	Weak	Best Product Reviews: Legal Page = 9/100 (Weak)	2026-03-04 01:49:47
152	bestproductreviews.xyz	Web Filtering	Content classification	9.84	0.15	1.48	Weak	Best Product Reviews: Web Filtering = 10/100 (Weak)	2026-03-04 01:49:47
153	bestproductreviews.xyz	Ads.txt Entries	ads.txt parsing	8.41	0.10	0.84	Weak	Best Product Reviews: Ads.txt Entries = 8/100 (Weak)	2026-03-04 01:49:47
154	bestproductreviews.xyz	Persona Match	Audience intelligence	14.24	0.15	2.14	Weak	Best Product Reviews: Persona Match = 14/100 (Weak)	2026-03-04 01:49:47
155	clickbaitcentral.co	OpenPageRank	/about + WHOIS	5.00	0.20	1.00	Weak	Clickbait Central: OpenPageRank = 5/100 (Weak)	2026-03-04 01:49:47
156	clickbaitcentral.co	Domain Age	WHOIS	0.00	0.15	0.00	Weak	Clickbait Central: Domain Age = 0/100 (Weak)	2026-03-04 01:49:47
157	clickbaitcentral.co	About Page	/about detection	5.83	0.15	0.87	Weak	Clickbait Central: About Page = 6/100 (Weak)	2026-03-04 01:49:47
158	clickbaitcentral.co	Legal Page	/legal detection	7.43	0.10	0.74	Weak	Clickbait Central: Legal Page = 7/100 (Weak)	2026-03-04 01:49:47
159	clickbaitcentral.co	Web Filtering	Content classification	6.07	0.15	0.91	Weak	Clickbait Central: Web Filtering = 6/100 (Weak)	2026-03-04 01:49:47
160	clickbaitcentral.co	Ads.txt Entries	ads.txt parsing	2.21	0.10	0.22	Weak	Clickbait Central: Ads.txt Entries = 2/100 (Weak)	2026-03-04 01:49:48
161	clickbaitcentral.co	Persona Match	Audience intelligence	10.29	0.15	1.54	Weak	Clickbait Central: Persona Match = 10/100 (Weak)	2026-03-04 01:49:48
162	topdealstoday.info	OpenPageRank	/about + WHOIS	2.00	0.20	0.40	Weak	Top Deals Today: OpenPageRank = 2/100 (Weak)	2026-03-04 01:49:48
163	topdealstoday.info	Domain Age	WHOIS	3.50	0.15	0.53	Weak	Top Deals Today: Domain Age = 4/100 (Weak)	2026-03-04 01:49:48
164	topdealstoday.info	About Page	/about detection	6.89	0.15	1.03	Weak	Top Deals Today: About Page = 7/100 (Weak)	2026-03-04 01:49:48
165	topdealstoday.info	Legal Page	/legal detection	9.93	0.10	0.99	Weak	Top Deals Today: Legal Page = 10/100 (Weak)	2026-03-04 01:49:48
166	topdealstoday.info	Web Filtering	Content classification	6.33	0.15	0.95	Weak	Top Deals Today: Web Filtering = 6/100 (Weak)	2026-03-04 01:49:48
167	topdealstoday.info	Ads.txt Entries	ads.txt parsing	3.27	0.10	0.33	Weak	Top Deals Today: Ads.txt Entries = 3/100 (Weak)	2026-03-04 01:49:48
168	topdealstoday.info	Persona Match	Audience intelligence	12.28	0.15	1.84	Weak	Top Deals Today: Persona Match = 12/100 (Weak)	2026-03-04 01:49:48
169	viralstoriesnow.net	OpenPageRank	/about + WHOIS	4.00	0.20	0.80	Weak	Viral Stories Now: OpenPageRank = 4/100 (Weak)	2026-03-04 01:49:48
170	viralstoriesnow.net	Domain Age	WHOIS	0.00	0.15	0.00	Weak	Viral Stories Now: Domain Age = 0/100 (Weak)	2026-03-04 01:49:48
171	viralstoriesnow.net	About Page	/about detection	7.12	0.15	1.07	Weak	Viral Stories Now: About Page = 7/100 (Weak)	2026-03-04 01:49:48
172	viralstoriesnow.net	Legal Page	/legal detection	9.79	0.10	0.98	Weak	Viral Stories Now: Legal Page = 10/100 (Weak)	2026-03-04 01:49:48
173	viralstoriesnow.net	Web Filtering	Content classification	9.98	0.15	1.50	Weak	Viral Stories Now: Web Filtering = 10/100 (Weak)	2026-03-04 01:49:48
174	viralstoriesnow.net	Ads.txt Entries	ads.txt parsing	3.45	0.10	0.35	Weak	Viral Stories Now: Ads.txt Entries = 3/100 (Weak)	2026-03-04 01:49:48
175	viralstoriesnow.net	Persona Match	Audience intelligence	13.59	0.15	2.04	Weak	Viral Stories Now: Persona Match = 14/100 (Weak)	2026-03-04 01:49:48
176	freegiftcards247.com	OpenPageRank	/about + WHOIS	1.00	0.20	0.20	Weak	Free Gift Cards: OpenPageRank = 1/100 (Weak)	2026-03-04 01:49:48
177	freegiftcards247.com	Domain Age	WHOIS	0.00	0.15	0.00	Weak	Free Gift Cards: Domain Age = 0/100 (Weak)	2026-03-04 01:49:48
178	freegiftcards247.com	About Page	/about detection	5.77	0.15	0.87	Weak	Free Gift Cards: About Page = 6/100 (Weak)	2026-03-04 01:49:48
179	freegiftcards247.com	Legal Page	/legal detection	6.48	0.10	0.65	Weak	Free Gift Cards: Legal Page = 6/100 (Weak)	2026-03-04 01:49:48
180	freegiftcards247.com	Web Filtering	Content classification	9.84	0.15	1.48	Weak	Free Gift Cards: Web Filtering = 10/100 (Weak)	2026-03-04 01:49:48
181	freegiftcards247.com	Ads.txt Entries	ads.txt parsing	1.63	0.10	0.16	Weak	Free Gift Cards: Ads.txt Entries = 2/100 (Weak)	2026-03-04 01:49:48
182	freegiftcards247.com	Persona Match	Audience intelligence	12.71	0.15	1.91	Weak	Free Gift Cards: Persona Match = 13/100 (Weak)	2026-03-04 01:49:48
183	savings-guru.club	OpenPageRank	/about + WHOIS	6.00	0.20	1.20	Weak	Savings Guru: OpenPageRank = 6/100 (Weak)	2026-03-04 01:49:48
184	savings-guru.club	Domain Age	WHOIS	3.50	0.15	0.53	Weak	Savings Guru: Domain Age = 4/100 (Weak)	2026-03-04 01:49:48
185	savings-guru.club	About Page	/about detection	8.74	0.15	1.31	Weak	Savings Guru: About Page = 9/100 (Weak)	2026-03-04 01:49:48
186	savings-guru.club	Legal Page	/legal detection	5.29	0.10	0.53	Weak	Savings Guru: Legal Page = 5/100 (Weak)	2026-03-04 01:49:48
187	savings-guru.club	Web Filtering	Content classification	7.92	0.15	1.19	Weak	Savings Guru: Web Filtering = 8/100 (Weak)	2026-03-04 01:49:48
188	savings-guru.club	Ads.txt Entries	ads.txt parsing	7.02	0.10	0.70	Weak	Savings Guru: Ads.txt Entries = 7/100 (Weak)	2026-03-04 01:49:48
189	savings-guru.club	Persona Match	Audience intelligence	14.26	0.15	2.14	Weak	Savings Guru: Persona Match = 14/100 (Weak)	2026-03-04 01:49:48
190	realtor.com	OpenPageRank	/about + WHOIS	72.00	0.20	14.40	Strong	Realtor.com: OpenPageRank = 72/100 (Strong)	2026-03-04 01:49:48
191	realtor.com	Domain Age	WHOIS	91.00	0.15	13.65	Strong	Realtor.com: Domain Age = 91/100 (Strong)	2026-03-04 01:49:48
192	realtor.com	About Page	/about detection	86.57	0.15	12.99	Strong	Realtor.com: About Page = 87/100 (Strong)	2026-03-04 01:49:48
193	realtor.com	Legal Page	/legal detection	89.61	0.10	8.96	Strong	Realtor.com: Legal Page = 90/100 (Strong)	2026-03-04 01:49:48
194	realtor.com	Web Filtering	Content classification	85.80	0.15	12.87	Strong	Realtor.com: Web Filtering = 86/100 (Strong)	2026-03-04 01:49:48
195	realtor.com	Ads.txt Entries	ads.txt parsing	66.49	0.10	6.65	Moderate	Realtor.com: Ads.txt Entries = 66/100 (Moderate)	2026-03-04 01:49:48
196	realtor.com	Persona Match	Audience intelligence	83.93	0.15	12.59	Strong	Realtor.com: Persona Match = 84/100 (Strong)	2026-03-04 01:49:48
197	epicurious.com	OpenPageRank	/about + WHOIS	58.00	0.20	11.60	Moderate	Epicurious: OpenPageRank = 58/100 (Moderate)	2026-03-04 01:49:48
198	epicurious.com	Domain Age	WHOIS	98.00	0.15	14.70	Strong	Epicurious: Domain Age = 98/100 (Strong)	2026-03-04 01:49:48
199	epicurious.com	About Page	/about detection	91.75	0.15	13.76	Strong	Epicurious: About Page = 92/100 (Strong)	2026-03-04 01:49:48
200	epicurious.com	Legal Page	/legal detection	82.35	0.10	8.23	Strong	Epicurious: Legal Page = 82/100 (Strong)	2026-03-04 01:49:48
201	epicurious.com	Web Filtering	Content classification	86.20	0.15	12.93	Strong	Epicurious: Web Filtering = 86/100 (Strong)	2026-03-04 01:49:48
202	epicurious.com	Ads.txt Entries	ads.txt parsing	54.12	0.10	5.41	Moderate	Epicurious: Ads.txt Entries = 54/100 (Moderate)	2026-03-04 01:49:48
203	epicurious.com	Persona Match	Audience intelligence	78.69	0.15	11.80	Strong	Epicurious: Persona Match = 79/100 (Strong)	2026-03-04 01:49:48
204	theatlantic.com	OpenPageRank	/about + WHOIS	74.00	0.20	14.80	Strong	The Atlantic: OpenPageRank = 74/100 (Strong)	2026-03-04 01:49:48
205	theatlantic.com	Domain Age	WHOIS	100.00	0.15	15.00	Strong	The Atlantic: Domain Age = 100/100 (Strong)	2026-03-04 01:49:48
206	theatlantic.com	About Page	/about detection	90.95	0.15	13.64	Strong	The Atlantic: About Page = 91/100 (Strong)	2026-03-04 01:49:48
207	theatlantic.com	Legal Page	/legal detection	86.19	0.10	8.62	Strong	The Atlantic: Legal Page = 86/100 (Strong)	2026-03-04 01:49:48
208	theatlantic.com	Web Filtering	Content classification	89.19	0.15	13.38	Strong	The Atlantic: Web Filtering = 89/100 (Strong)	2026-03-04 01:49:48
209	theatlantic.com	Ads.txt Entries	ads.txt parsing	61.67	0.10	6.17	Moderate	The Atlantic: Ads.txt Entries = 62/100 (Moderate)	2026-03-04 01:49:48
210	theatlantic.com	Persona Match	Audience intelligence	82.84	0.15	12.43	Strong	The Atlantic: Persona Match = 83/100 (Strong)	2026-03-04 01:49:48
211	motortrend.com	OpenPageRank	/about + WHOIS	63.00	0.20	12.60	Moderate	MotorTrend: OpenPageRank = 63/100 (Moderate)	2026-03-04 01:49:48
212	motortrend.com	Domain Age	WHOIS	94.50	0.15	14.17	Strong	MotorTrend: Domain Age = 94/100 (Strong)	2026-03-04 01:49:48
213	motortrend.com	About Page	/about detection	94.35	0.15	14.15	Strong	MotorTrend: About Page = 94/100 (Strong)	2026-03-04 01:49:48
214	motortrend.com	Legal Page	/legal detection	82.04	0.10	8.20	Strong	MotorTrend: Legal Page = 82/100 (Strong)	2026-03-04 01:49:48
215	motortrend.com	Web Filtering	Content classification	92.16	0.15	13.82	Strong	MotorTrend: Web Filtering = 92/100 (Strong)	2026-03-04 01:49:48
216	motortrend.com	Ads.txt Entries	ads.txt parsing	78.91	0.10	7.89	Strong	MotorTrend: Ads.txt Entries = 79/100 (Strong)	2026-03-04 01:49:48
217	motortrend.com	Persona Match	Audience intelligence	80.94	0.15	12.14	Strong	MotorTrend: Persona Match = 81/100 (Strong)	2026-03-04 01:49:48

Contextual Targeting

Matches advertiser verticals to publisher contexts using /blog frequency, /products categories, IAB taxonomy, and audience personas.

Records

Tables

60.4/100

Avg Richness

5.1%

Avg CTR Lift

8.6%

Avg ROAS Lift

Domains with /blog

Domain Enrichment 31 rows

adtech2_contextual_domain_enrichment

Contextual richness from /blog frequency, /products categories, IAB taxonomy, and personas.

Purpose: Contextual richness from /blog frequency, /products categories, IAB taxonomy, and personas

Column Guide

id Auto-incrementing unique row identifier

domain Website domain name analyzed

publisher_name Publisher brand name

has_blog_page Whether /blog page exists on the domain (0/1)

blog_post_frequency Estimated blog posting frequency (posts per month)

has_products_page Whether /products or /services page exists (0/1)

product_categories Product/service categories detected on /products page

iab_category IAB Content Taxonomy category

iab_tier2 IAB Content Taxonomy Tier 2 sub-category

persona Primary audience persona assigned to this domain

secondary_personas Secondary audience persona matches

contextual_richness_score Contextual content richness from /blog, /products, IAB signals (0-100)

content_depth_score Content depth rating from page structure analysis (0-100)

monthly_uniques Monthly unique visitors

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	domain	publisher_name	has_blog_page	blog_post_frequency	has_products_page	product_categories	iab_category	iab_tier2	persona	secondary_personas	contextual_richness_score	content_depth_score	monthly_uniques	ai_analysis	created_at
1	nytimes.com	The New York Times	1	85	0		News	Politics	News Enthusiast	Educated Professional,Political Observer	58.81	37.83	95000000	The New York Times: News publisher targeting News Enthusiast. Active blog (85 posts/mo). No products page.	2026-03-04 01:49:48
2	cnn.com	CNN	1	120	0		News	National News	News Enthusiast	Political Observer,World Affairs Follower	58.58	47.90	120000000	CNN: News publisher targeting News Enthusiast. Active blog (120 posts/mo). No products page.	2026-03-04 01:49:48
3	espn.com	ESPN	1	95	1	ESPN+ Subscriptions	Sports	Football	Sports Fan	Fantasy Sports Player,Fitness Enthusiast	83.07	71.30	85000000	ESPN: Sports publisher targeting Sports Fan. Active blog (95 posts/mo). Has products page.	2026-03-04 01:49:48
4	forbes.com	Forbes	1	110	1	Forbes Membership	Business	Business News	Business Professional	Investor,Entrepreneur	86.60	66.13	72000000	Forbes: Business publisher targeting Business Professional. Active blog (110 posts/mo). Has products page.	2026-03-04 01:49:48
5	healthline.com	Healthline Media	1	60	0		Health & Fitness	Nutrition	Health Conscious Consumer	Fitness Enthusiast,Parent	48.48	25.39	95000000	Healthline Media: Health & Fitness publisher targeting Health Conscious Consumer. Active blog (60 posts/mo). No products page.	2026-03-04 01:49:48
6	techcrunch.com	TechCrunch	1	70	0		Technology & Computing	Consumer Electronics	Tech Enthusiast	Startup Founder,Developer	48.84	36.57	25000000	TechCrunch: Technology & Computing publisher targeting Tech Enthusiast. Active blog (70 posts/mo). No products page.	2026-03-04 01:49:48
7	allrecipes.com	Allrecipes	1	40	1	Cookware Collections	Food & Drink	Cooking	Home Chef	Parent,Budget Shopper	57.34	37.58	55000000	Allrecipes: Food & Drink publisher targeting Home Chef. Active blog (40 posts/mo). Has products page.	2026-03-04 01:49:48
8	webmd.com	WebMD	1	35	1	WebMD Health Services	Health & Fitness	Medical Health	Health Conscious Consumer	Senior,Parent	63.95	39.58	80000000	WebMD: Health & Fitness publisher targeting Health Conscious Consumer. Active blog (35 posts/mo). Has products page.	2026-03-04 01:49:48
9	weather.com	The Weather Channel	1	25	0		Science	Weather	General Consumer	Traveler,Outdoor Enthusiast	35.37	15.16	110000000	The Weather Channel: Science publisher targeting General Consumer. Active blog (25 posts/mo). No products page.	2026-03-04 01:49:48
10	investopedia.com	Investopedia	1	50	1	Investing Courses	Personal Finance	Investing	Investor	Financial Planner,Saver	70.52	40.08	42000000	Investopedia: Personal Finance publisher targeting Investor. Active blog (50 posts/mo). Has products page.	2026-03-04 01:49:48
11	cnet.com	CNET	1	65	1	Tech Product Reviews	Technology & Computing	Consumer Electronics	Tech Enthusiast	Early Adopter,Gadget Lover	74.98	56.58	55000000	CNET: Technology & Computing publisher targeting Tech Enthusiast. Active blog (65 posts/mo). Has products page.	2026-03-04 01:49:48
12	buzzfeed.com	BuzzFeed	1	130	1	BuzzFeed Shopping	Entertainment	Humor	Young Adult	Social Media User,Trend Follower	79.42	67.02	65000000	BuzzFeed: Entertainment publisher targeting Young Adult. Active blog (130 posts/mo). Has products page.	2026-03-04 01:49:48
13	zillow.com	Zillow	1	20	1	Real Estate Listings	Real Estate	Real Estate Buying	Home Buyer	First-Time Buyer,Investor	63.44	29.38	60000000	Zillow: Real Estate publisher targeting Home Buyer. Active blog (20 posts/mo). Has products page.	2026-03-04 01:49:48
14	tripadvisor.com	TripAdvisor	1	30	1	Travel Bookings	Travel	Hotels	Traveler	Luxury Traveler,Budget Traveler	55.21	31.26	50000000	TripAdvisor: Travel publisher targeting Traveler. Active blog (30 posts/mo). Has products page.	2026-03-04 01:49:49
15	people.com	People Magazine	1	80	0		Entertainment	Celebrity News	Entertainment Seeker	Social Media User,Pop Culture Fan	60.02	42.85	45000000	People Magazine: Entertainment publisher targeting Entertainment Seeker. Active blog (80 posts/mo). No products page.	2026-03-04 01:49:49
16	ign.com	IGN Entertainment	1	75	1	Game Reviews	Video Gaming	Console Gaming	Gamer	Tech Enthusiast,Young Adult	77.99	61.99	35000000	IGN Entertainment: Video Gaming publisher targeting Gamer. Active blog (75 posts/mo). Has products page.	2026-03-04 01:49:49
17	fandom.com	Fandom	1	45	0		Entertainment	Movies	Pop Culture Fan	Gamer,Young Adult	45.47	30.15	80000000	Fandom: Entertainment publisher targeting Pop Culture Fan. Active blog (45 posts/mo). No products page.	2026-03-04 01:49:49
18	medicalnewstoday.com	Medical News Today	1	55	0		Health & Fitness	Medical Health	Health Conscious Consumer	Senior,Caregiver	46.42	29.68	65000000	Medical News Today: Health & Fitness publisher targeting Health Conscious Consumer. Active blog (55 posts/mo). No products page.	2026-03-04 01:49:49
19	dailymail.co.uk	Daily Mail	1	200	0		News	International News	News Enthusiast	Entertainment Seeker,Gossip Follower	65.78	53.04	100000000	Daily Mail: News publisher targeting News Enthusiast. Active blog (200 posts/mo). No products page.	2026-03-04 01:49:49
20	realtor.com	Realtor.com	1	15	1	Property Listings	Real Estate	Real Estate Buying	Home Buyer	First-Time Buyer,Relocator	60.70	30.01	48000000	Realtor.com: Real Estate publisher targeting Home Buyer. Active blog (15 posts/mo). Has products page.	2026-03-04 01:49:49
21	epicurious.com	Epicurious	1	35	1	Kitchen Equipment	Food & Drink	Cooking	Home Chef	Foodie,Health Conscious Consumer	64.66	33.10	15000000	Epicurious: Food & Drink publisher targeting Home Chef. Active blog (35 posts/mo). Has products page.	2026-03-04 01:49:49
22	theatlantic.com	The Atlantic	1	45	1	Atlantic Subscriptions	News	Politics	Educated Professional	Political Observer,Culture Follower	61.46	41.26	32000000	The Atlantic: News publisher targeting Educated Professional. Active blog (45 posts/mo). Has products page.	2026-03-04 01:49:49
23	motortrend.com	MotorTrend	1	40	1	Vehicle Reviews	Automotive	Auto Technology	Car Enthusiast	Luxury Buyer,Performance Fan	58.04	38.03	22000000	MotorTrend: Automotive publisher targeting Car Enthusiast. Active blog (40 posts/mo). Has products page.	2026-03-04 01:49:49
24	washingtonpost.com	The Washington Post	1	90	1	WP Subscriptions	News	Politics	News Enthusiast	Educated Professional,Political Observer	73.31	63.61	68000000	The Washington Post: News publisher targeting News Enthusiast. Active blog (90 posts/mo). Has products page.	2026-03-04 01:49:49
25	bbc.com	BBC	1	100	0		News	International News	News Enthusiast	World Affairs Follower,Documentary Lover	63.26	49.74	150000000	BBC: News publisher targeting News Enthusiast. Active blog (100 posts/mo). No products page.	2026-03-04 01:49:49
26	yahoo.com	Yahoo	1	60	1	Yahoo Shopping	News	National News	General Consumer	Finance Follower,Sports Fan	67.81	47.72	180000000	Yahoo: News publisher targeting General Consumer. Active blog (60 posts/mo). Has products page.	2026-03-04 01:49:49
27	reddit.com	Reddit	1	0	1	Reddit Premium	Technology & Computing	Internet Technology	Tech Enthusiast	Young Adult,Hobbyist	48.47	27.18	75000000	Reddit: Technology & Computing publisher targeting Tech Enthusiast. Active blog (0 posts/mo). Has products page.	2026-03-04 01:49:49
28	pinterest.com	Pinterest	1	10	1	Shopping Pins	Style & Fashion	Fashion	DIY Enthusiast	Home Decorator,Crafter	56.42	27.92	85000000	Pinterest: Style & Fashion publisher targeting DIY Enthusiast. Active blog (10 posts/mo). Has products page.	2026-03-04 01:49:49
29	wikihow.com	wikiHow	1	20	0		Education	Educational Content	General Consumer	DIY Enthusiast,Student	33.22	15.00	40000000	wikiHow: Education publisher targeting General Consumer. Active blog (20 posts/mo). No products page.	2026-03-04 01:49:49
30	imdb.com	IMDb	1	15	0		Entertainment	Movies	Entertainment Seeker	Film Buff,TV Binger	31.62	15.00	60000000	IMDb: Entertainment publisher targeting Entertainment Seeker. Active blog (15 posts/mo). No products page.	2026-03-04 01:49:49
31	nbcsports.com	NBC Sports	1	50	1	Peacock Subscriptions	Sports	Multi-Sport	Sports Fan	Fantasy Sports Player,Cord Cutter	72.86	48.32	30000000	NBC Sports: Sports publisher targeting Sports Fan. Active blog (50 posts/mo). Has products page.	2026-03-04 01:49:49

Advertiser Match 48 rows

adtech2_contextual_advertiser_match

Advertiser-to-publisher context matching with expected CTR and ROAS lift.

Purpose: Advertiser-to-publisher context matching with expected CTR and ROAS lift

Column Guide

id Auto-incrementing unique row identifier

advertiser_vertical Advertiser industry vertical for matching

publisher_domain Publisher website domain

publisher_name Publisher brand name

iab_match_score IAB category match quality between advertiser and publisher (0-100)

persona_match_score Audience persona alignment score (0-100)

combined_score Combined contextual + persona match score (0-100)

expected_ctr_lift_pct Expected click-through rate lift percentage from contextual match

expected_roas_lift_pct Expected return on ad spend lift percentage from contextual match

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	advertiser_vertical	publisher_domain	publisher_name	iab_match_score	persona_match_score	combined_score	expected_ctr_lift_pct	expected_roas_lift_pct	ai_analysis	created_at
1	Financial Services	nytimes.com	The New York Times	90.57	67.64	79.11	6.25	6.11	Financial Services on nytimes.com: IAB match 91, persona match 68.	2026-03-04 01:49:49
2	Financial Services	cnn.com	CNN	85.32	26.31	55.82	0.21	0.14	Financial Services on cnn.com: IAB match 85, persona match 26.	2026-03-04 01:49:49
3	Financial Services	forbes.com	Forbes	88.15	86.55	87.35	8.18	10.01	Financial Services on forbes.com: IAB match 88, persona match 87.	2026-03-04 01:49:49
4	Financial Services	investopedia.com	Investopedia	85.91	80.47	83.19	3.53	10.32	Financial Services on investopedia.com: IAB match 86, persona match 80.	2026-03-04 01:49:49
5	Financial Services	zillow.com	Zillow	49.92	69.57	59.74	3.76	0.00	Financial Services on zillow.com: IAB match 50, persona match 70.	2026-03-04 01:49:49
6	Financial Services	dailymail.co.uk	Daily Mail	87.63	30.01	58.82	0.22	6.51	Financial Services on dailymail.co.uk: IAB match 88, persona match 30.	2026-03-04 01:49:49
7	Financial Services	theatlantic.com	The Atlantic	86.53	87.63	87.08	6.26	12.50	Financial Services on theatlantic.com: IAB match 87, persona match 88.	2026-03-04 01:49:49
8	Financial Services	washingtonpost.com	The Washington Post	88.24	68.94	78.59	6.68	10.80	Financial Services on washingtonpost.com: IAB match 88, persona match 69.	2026-03-04 01:49:49
9	Financial Services	yahoo.com	Yahoo	93.78	38.94	66.36	0.88	4.98	Financial Services on yahoo.com: IAB match 94, persona match 39.	2026-03-04 01:49:49
10	Automotive	techcrunch.com	TechCrunch	88.38	85.88	87.13	4.72	8.04	Automotive on techcrunch.com: IAB match 88, persona match 86.	2026-03-04 01:49:49
11	Automotive	cnet.com	CNET	87.14	81.32	84.23	7.81	10.13	Automotive on cnet.com: IAB match 87, persona match 81.	2026-03-04 01:49:49
12	Automotive	ign.com	IGN Entertainment	44.58	69.76	57.17	0.00	2.01	Automotive on ign.com: IAB match 45, persona match 70.	2026-03-04 01:49:49
13	Automotive	motortrend.com	MotorTrend	85.51	89.99	87.75	8.51	13.85	Automotive on motortrend.com: IAB match 86, persona match 90.	2026-03-04 01:49:49
14	Automotive	reddit.com	Reddit	88.79	89.85	89.32	5.22	13.10	Automotive on reddit.com: IAB match 89, persona match 90.	2026-03-04 01:49:49
15	Healthcare / Pharma	healthline.com	Healthline Media	86.57	89.61	88.09	4.64	11.28	Healthcare / Pharma on healthline.com: IAB match 87, persona match 90.	2026-03-04 01:49:49
16	Healthcare / Pharma	webmd.com	WebMD	90.95	86.19	88.57	6.40	14.12	Healthcare / Pharma on webmd.com: IAB match 91, persona match 86.	2026-03-04 01:49:49
17	Healthcare / Pharma	medicalnewstoday.com	Medical News Today	88.70	81.58	85.14	6.79	10.68	Healthcare / Pharma on medicalnewstoday.com: IAB match 89, persona match 82.	2026-03-04 01:49:49
18	Travel & Hospitality	buzzfeed.com	BuzzFeed	91.21	23.09	57.15	3.72	5.70	Travel & Hospitality on buzzfeed.com: IAB match 91, persona match 23.	2026-03-04 01:49:49
19	Travel & Hospitality	tripadvisor.com	TripAdvisor	93.81	80.25	87.03	8.21	12.68	Travel & Hospitality on tripadvisor.com: IAB match 94, persona match 80.	2026-03-04 01:49:49
20	Travel & Hospitality	people.com	People Magazine	93.64	88.11	90.87	5.46	13.52	Travel & Hospitality on people.com: IAB match 94, persona match 88.	2026-03-04 01:49:49
21	Travel & Hospitality	fandom.com	Fandom	93.59	24.45	59.02	3.44	2.94	Travel & Hospitality on fandom.com: IAB match 94, persona match 24.	2026-03-04 01:49:49
22	Travel & Hospitality	imdb.com	IMDb	88.85	85.77	87.31	4.87	12.00	Travel & Hospitality on imdb.com: IAB match 89, persona match 86.	2026-03-04 01:49:49
23	Consumer Electronics	techcrunch.com	TechCrunch	92.20	83.00	87.60	5.19	9.67	Consumer Electronics on techcrunch.com: IAB match 92, persona match 83.	2026-03-04 01:49:49
24	Consumer Electronics	cnet.com	CNET	88.01	85.48	86.74	4.95	9.62	Consumer Electronics on cnet.com: IAB match 88, persona match 85.	2026-03-04 01:49:49
25	Consumer Electronics	ign.com	IGN Entertainment	86.70	80.85	83.77	6.23	8.12	Consumer Electronics on ign.com: IAB match 87, persona match 81.	2026-03-04 01:49:49
26	Consumer Electronics	fandom.com	Fandom	46.37	65.09	55.73	0.00	0.03	Consumer Electronics on fandom.com: IAB match 46, persona match 65.	2026-03-04 01:49:49
27	Consumer Electronics	reddit.com	Reddit	94.58	85.18	89.88	4.23	8.96	Consumer Electronics on reddit.com: IAB match 95, persona match 85.	2026-03-04 01:49:49
28	CPG / Food & Beverage	healthline.com	Healthline Media	87.59	82.47	85.03	6.44	11.88	CPG / Food & Beverage on healthline.com: IAB match 88, persona match 82.	2026-03-04 01:49:49
29	CPG / Food & Beverage	allrecipes.com	Allrecipes	87.75	80.77	84.26	4.57	7.74	CPG / Food & Beverage on allrecipes.com: IAB match 88, persona match 81.	2026-03-04 01:49:49
30	CPG / Food & Beverage	webmd.com	WebMD	88.20	85.40	86.80	4.21	8.05	CPG / Food & Beverage on webmd.com: IAB match 88, persona match 85.	2026-03-04 01:49:49
31	CPG / Food & Beverage	medicalnewstoday.com	Medical News Today	94.53	84.19	89.36	7.64	11.21	CPG / Food & Beverage on medicalnewstoday.com: IAB match 95, persona match 84.	2026-03-04 01:49:49
32	CPG / Food & Beverage	epicurious.com	Epicurious	85.29	83.36	84.33	3.97	9.32	CPG / Food & Beverage on epicurious.com: IAB match 85, persona match 83.	2026-03-04 01:49:49
33	Real Estate	investopedia.com	Investopedia	44.96	81.15	63.05	4.05	7.98	Real Estate on investopedia.com: IAB match 45, persona match 81.	2026-03-04 01:49:49
34	Real Estate	zillow.com	Zillow	94.58	83.97	89.27	7.34	11.84	Real Estate on zillow.com: IAB match 95, persona match 84.	2026-03-04 01:49:49
35	Real Estate	realtor.com	Realtor.com	93.50	88.22	90.86	8.93	12.30	Real Estate on realtor.com: IAB match 93, persona match 88.	2026-03-04 01:49:49
36	Retail / E-Commerce	buzzfeed.com	BuzzFeed	90.31	84.26	87.28	7.32	8.97	Retail / E-Commerce on buzzfeed.com: IAB match 90, persona match 84.	2026-03-04 01:49:49
37	Retail / E-Commerce	fandom.com	Fandom	87.16	65.87	76.52	6.86	7.83	Retail / E-Commerce on fandom.com: IAB match 87, persona match 66.	2026-03-04 01:49:49
38	Retail / E-Commerce	pinterest.com	Pinterest	89.78	88.22	89.00	5.85	7.34	Retail / E-Commerce on pinterest.com: IAB match 90, persona match 88.	2026-03-04 01:49:49
39	Retail / E-Commerce	imdb.com	IMDb	90.63	26.08	58.35	4.22	0.04	Retail / E-Commerce on imdb.com: IAB match 91, persona match 26.	2026-03-04 01:49:49
40	Sports / Fitness	espn.com	ESPN	89.43	88.60	89.01	6.96	11.63	Sports / Fitness on espn.com: IAB match 89, persona match 89.	2026-03-04 01:49:49
41	Sports / Fitness	yahoo.com	Yahoo	49.24	63.63	56.43	3.72	6.60	Sports / Fitness on yahoo.com: IAB match 49, persona match 64.	2026-03-04 01:49:49
42	Sports / Fitness	nbcsports.com	NBC Sports	90.85	86.35	88.60	4.25	9.43	Sports / Fitness on nbcsports.com: IAB match 91, persona match 86.	2026-03-04 01:49:49
43	Education	techcrunch.com	TechCrunch	88.15	83.23	85.69	8.20	9.16	Education on techcrunch.com: IAB match 88, persona match 83.	2026-03-04 01:49:49
44	Education	weather.com	The Weather Channel	38.26	81.88	60.07	1.32	5.57	Education on weather.com: IAB match 38, persona match 82.	2026-03-04 01:49:49
45	Education	cnet.com	CNET	87.04	85.49	86.26	8.08	9.57	Education on cnet.com: IAB match 87, persona match 85.	2026-03-04 01:49:49
46	Education	yahoo.com	Yahoo	38.30	89.34	63.82	2.61	7.02	Education on yahoo.com: IAB match 38, persona match 89.	2026-03-04 01:49:49
47	Education	reddit.com	Reddit	87.83	82.99	85.41	6.25	13.84	Education on reddit.com: IAB match 88, persona match 83.	2026-03-04 01:49:49
48	Education	wikihow.com	wikiHow	90.39	83.45	86.92	6.26	9.87	Education on wikihow.com: IAB match 90, persona match 83.	2026-03-04 01:49:49

Bid Shading Intelligence

Applies PageRank-band bid shading -- High (>7): 15-20%, Mid (4-7): 20-30%, Low (<4): 30-40% -- using domain ownership signals.

Records

Tables

22.3%

Avg Shade %

Avg Rec. CPM

6.5/10

Avg PageRank

PageRank Bands

Domain Recommendations 31 rows

adtech2_bidshading_domain_recommendations

Per-domain bid shade percentage based on PageRank band and domain characteristics.

Purpose: Per-domain bid shade percentage based on PageRank band and domain characteristics

Column Guide

id Auto-incrementing unique row identifier

domain Website domain name analyzed

publisher_name Publisher brand name

open_page_rank OpenPageRank score (0-10 scale)

pagerank_band PageRank band classification (High >7, Mid 4-7, Low <4)

domain_age_years Domain registration age in years

iab_category IAB Content Taxonomy category

web_filtering_category Category from web filtering / content classification service

about_ownership_type Ownership type extracted from /about page (Corporate/Individual/Network/Unknown)

historical_avg_cpm No description available

shade_pct Recommended bid shading percentage

recommended_cpm AI-recommended CPM after bid shading adjustment

predicted_savings_pct Predicted cost savings percentage

monthly_impressions Monthly impression volume

confidence No description available

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	domain	publisher_name	open_page_rank	pagerank_band	domain_age_years	iab_category	web_filtering_category	about_ownership_type	historical_avg_cpm	shade_pct	recommended_cpm	predicted_savings_pct	monthly_impressions	confidence	ai_analysis	created_at
1	nytimes.com	The New York Times	8.20	High (>7)	28	News	News/Media	Public Corporation	4.8000	18.20	3.9264	12.66	890000000	High	nytimes.com: PageRank 8.2 (High (>7)). Shade 18.2% from $4.80 to $3.93. Known publisher — Public Corporation.	2026-03-04 01:49:49
2	cnn.com	CNN	8.50	High (>7)	30	News	News/Media	Corporate Division (Warner Bros.)	4.2000	16.38	3.5120	12.00	1200000000	High	cnn.com: PageRank 8.5 (High (>7)). Shade 16.4% from $4.20 to $3.51. Known publisher — Corporate Division (Warner Bros.).	2026-03-04 01:49:49
3	espn.com	ESPN	8.00	High (>7)	27	Sports	Sports	Corporate Division (Disney)	6.5000	18.68	5.2858	15.65	950000000	High	espn.com: PageRank 8.0 (High (>7)). Shade 18.7% from $6.50 to $5.29. Known publisher — Corporate Division (Disney).	2026-03-04 01:49:49
4	washingtonpost.com	The Washington Post	7.80	High (>7)	26	News	News/Media	Private (Bezos)	4.5000	19.46	3.6243	13.92	680000000	High	washingtonpost.com: PageRank 7.8 (High (>7)). Shade 19.5% from $4.50 to $3.62. Known publisher — Private (Bezos).	2026-03-04 01:49:49
5	forbes.com	Forbes	7.50	High (>7)	25	Business	Business/Finance	Private Holding	5.2000	17.11	4.3103	11.81	720000000	High	forbes.com: PageRank 7.5 (High (>7)). Shade 17.1% from $5.20 to $4.31. Known publisher — Private Holding.	2026-03-04 01:49:50
6	healthline.com	Healthline Media	6.80	Mid (4-7)	18	Health & Fitness	Health	Private (Red Ventures)	3.8000	22.19	2.9568	17.77	950000000	High	healthline.com: PageRank 6.8 (Mid (4-7)). Shade 22.2% from $3.80 to $2.96. Known publisher — Private (Red Ventures).	2026-03-04 01:49:50
7	techcrunch.com	TechCrunch	7.20	High (>7)	19	Technology & Computing	Technology	Corporate Division (Yahoo)	5.8000	15.13	4.9225	10.90	250000000	High	techcrunch.com: PageRank 7.2 (High (>7)). Shade 15.1% from $5.80 to $4.92. Known publisher — Corporate Division (Yahoo).	2026-03-04 01:49:50
8	allrecipes.com	Allrecipes	6.20	Mid (4-7)	26	Food & Drink	Food/Recipes	Corporate (Dotdash Meredith)	2.9000	26.50	2.1315	21.38	550000000	High	allrecipes.com: PageRank 6.2 (Mid (4-7)). Shade 26.5% from $2.90 to $2.13. Known publisher — Corporate (Dotdash Meredith).	2026-03-04 01:49:50
9	weather.com	The Weather Channel	7.40	High (>7)	28	Science	Weather	Corporate (Allen Media)	2.4000	16.10	2.0136	13.24	1100000000	High	weather.com: PageRank 7.4 (High (>7)). Shade 16.1% from $2.40 to $2.01. Known publisher — Corporate (Allen Media).	2026-03-04 01:49:50
10	investopedia.com	Investopedia	6.90	Mid (4-7)	25	Personal Finance	Business/Finance	Corporate (Dotdash Meredith)	5.5000	28.09	3.9551	20.50	420000000	High	investopedia.com: PageRank 6.9 (Mid (4-7)). Shade 28.1% from $5.50 to $3.96. Known publisher — Corporate (Dotdash Meredith).	2026-03-04 01:49:50
11	buzzfeed.com	BuzzFeed	6.50	Mid (4-7)	12	Entertainment	Entertainment	Public Corporation	2.1000	28.06	1.5107	23.24	650000000	High	buzzfeed.com: PageRank 6.5 (Mid (4-7)). Shade 28.1% from $2.10 to $1.51. Known publisher — Public Corporation.	2026-03-04 01:49:50
12	cnet.com	CNET	7.10	High (>7)	29	Technology & Computing	Technology	Corporate (Red Ventures)	4.6000	16.70	3.8318	11.98	550000000	High	cnet.com: PageRank 7.1 (High (>7)). Shade 16.7% from $4.60 to $3.83. Known publisher — Corporate (Red Ventures).	2026-03-04 01:49:50
13	zillow.com	Zillow	7.30	High (>7)	19	Real Estate	Real Estate	Public Corporation	8.2000	19.79	6.5772	15.18	600000000	High	zillow.com: PageRank 7.3 (High (>7)). Shade 19.8% from $8.20 to $6.58. Known publisher — Public Corporation.	2026-03-04 01:49:50
14	tripadvisor.com	TripAdvisor	7.00	Mid (4-7)	24	Travel	Travel	Public Corporation	3.5000	20.93	2.7674	15.13	500000000	High	tripadvisor.com: PageRank 7.0 (Mid (4-7)). Shade 20.9% from $3.50 to $2.77. Known publisher — Public Corporation.	2026-03-04 01:49:50
15	people.com	People Magazine	6.70	Mid (4-7)	27	Entertainment	Entertainment	Corporate (Dotdash Meredith)	3.2000	28.47	2.2890	23.19	450000000	High	people.com: PageRank 6.7 (Mid (4-7)). Shade 28.5% from $3.20 to $2.29. Known publisher — Corporate (Dotdash Meredith).	2026-03-04 01:49:50
16	ign.com	IGN Entertainment	6.40	Mid (4-7)	28	Video Gaming	Gaming	Corporate (Ziff Davis)	3.8000	28.07	2.7333	23.37	350000000	High	ign.com: PageRank 6.4 (Mid (4-7)). Shade 28.1% from $3.80 to $2.73. Known publisher — Corporate (Ziff Davis).	2026-03-04 01:49:50
17	fandom.com	Fandom	6.60	Mid (4-7)	20	Entertainment	Entertainment	Private (TPG Capital)	2.6000	25.36	1.9406	22.18	800000000	High	fandom.com: PageRank 6.6 (Mid (4-7)). Shade 25.4% from $2.60 to $1.94. Known publisher — Private (TPG Capital).	2026-03-04 01:49:50
18	medicalnewstoday.com	Medical News Today	6.00	Mid (4-7)	21	Health & Fitness	Health	Private (Red Ventures)	3.4000	23.79	2.5911	19.24	650000000	High	medicalnewstoday.com: PageRank 6.0 (Mid (4-7)). Shade 23.8% from $3.40 to $2.59. Known publisher — Private (Red Ventures).	2026-03-04 01:49:50
19	dailymail.co.uk	Daily Mail	7.60	High (>7)	27	News	News/Media	Public Corporation (DMGT)	2.8000	19.15	2.2638	15.79	1000000000	High	dailymail.co.uk: PageRank 7.6 (High (>7)). Shade 19.1% from $2.80 to $2.26. Known publisher — Public Corporation (DMGT).	2026-03-04 01:49:50
20	bestproductreviews.xyz	Best Product Reviews	0.30	Low (<4)	1	Shopping	MFA/Clickbait	Unknown	0.9000	38.62	0.5524	31.21	2000000	Low	bestproductreviews.xyz: PageRank 0.3 (Low (<4)). Shade 38.6% from $0.90 to $0.55. No /about — higher shade warranted.	2026-03-04 01:49:50
21	clickbaitcentral.co	Clickbait Central	0.50	Low (<4)	0	Entertainment	MFA/Clickbait	Unknown	0.6000	37.05	0.3777	27.82	1500000	Low	clickbaitcentral.co: PageRank 0.5 (Low (<4)). Shade 37.0% from $0.60 to $0.38. No /about — higher shade warranted.	2026-03-04 01:49:50
22	topdealstoday.info	Top Deals Today	0.20	Low (<4)	1	Shopping	MFA/Clickbait	Unknown	0.7000	32.28	0.4740	24.98	1000000	Low	topdealstoday.info: PageRank 0.2 (Low (<4)). Shade 32.3% from $0.70 to $0.47. No /about — higher shade warranted.	2026-03-04 01:49:50
23	realtor.com	Realtor.com	7.20	High (>7)	26	Real Estate	Real Estate	Corporate (News Corp)	7.8000	15.40	6.5988	11.25	480000000	High	realtor.com: PageRank 7.2 (High (>7)). Shade 15.4% from $7.80 to $6.60. Known publisher — Corporate (News Corp).	2026-03-04 01:49:50
24	epicurious.com	Epicurious	5.80	Mid (4-7)	28	Food & Drink	Food/Recipes	Corporate (Conde Nast)	3.1000	21.01	2.4487	15.92	150000000	High	epicurious.com: PageRank 5.8 (Mid (4-7)). Shade 21.0% from $3.10 to $2.45. Known publisher — Corporate (Conde Nast).	2026-03-04 01:49:50
25	theatlantic.com	The Atlantic	7.40	High (>7)	29	News	News/Media	Private (Emerson Collective)	5.4000	18.18	4.4183	14.00	320000000	High	theatlantic.com: PageRank 7.4 (High (>7)). Shade 18.2% from $5.40 to $4.42. Known publisher — Private (Emerson Collective).	2026-03-04 01:49:50
26	motortrend.com	MotorTrend	6.30	Mid (4-7)	27	Automotive	Automotive	Corporate (Warner Bros.)	4.9000	23.70	3.7387	17.80	220000000	High	motortrend.com: PageRank 6.3 (Mid (4-7)). Shade 23.7% from $4.90 to $3.74. Known publisher — Corporate (Warner Bros.).	2026-03-04 01:49:50
27	yahoo.com	Yahoo	7.80	High (>7)	30	News	News/Media	Public Corporation	2.2000	16.33	1.8407	14.81	1800000000	High	yahoo.com: PageRank 7.8 (High (>7)). Shade 16.3% from $2.20 to $1.84. Known publisher — Public Corporation.	2026-03-04 01:49:50
28	reddit.com	Reddit	7.50	High (>7)	19	Technology & Computing	Social Media	Public Corporation	3.0000	18.24	2.4528	15.03	750000000	High	reddit.com: PageRank 7.5 (High (>7)). Shade 18.2% from $3.00 to $2.45. Known publisher — Public Corporation.	2026-03-04 01:49:50
29	bbc.com	BBC	8.80	High (>7)	30	News	News/Media	Public Broadcaster	4.1000	15.86	3.4497	13.60	1500000000	High	bbc.com: PageRank 8.8 (High (>7)). Shade 15.9% from $4.10 to $3.45. Known publisher — Public Broadcaster.	2026-03-04 01:49:50
30	pinterest.com	Pinterest	7.60	High (>7)	13	Style & Fashion	Social Media	Public Corporation	3.6000	15.82	3.0305	12.17	850000000	High	pinterest.com: PageRank 7.6 (High (>7)). Shade 15.8% from $3.60 to $3.03. Known publisher — Public Corporation.	2026-03-04 01:49:50
31	imdb.com	IMDb	7.00	Mid (4-7)	29	Entertainment	Entertainment	Corporate (Amazon)	2.8000	29.90	1.9628	24.48	600000000	High	imdb.com: PageRank 7.0 (Mid (4-7)). Shade 29.9% from $2.80 to $1.96. Known publisher — Corporate (Amazon).	2026-03-04 01:49:50

PageRank Bands 3 rows

adtech2_bidshading_pagerank_bands

Aggregate statistics per PageRank band (High >7, Mid 4-7, Low <4).

Purpose: Aggregate statistics per PageRank band (High >7, Mid 4-7, Low <4)

Column Guide

id Auto-incrementing unique row identifier

pagerank_band PageRank band classification (High >7, Mid 4-7, Low <4)

domain_count No description available

avg_shade_pct No description available

avg_historical_cpm No description available

avg_domain_age No description available

total_monthly_impressions No description available

band_strategy No description available

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	pagerank_band	domain_count	avg_shade_pct	avg_historical_cpm	avg_domain_age	total_monthly_impressions	band_strategy	ai_analysis	created_at
1	High (>7)	16	17.28	4.6937	25.3	13640000000	Conservative shading — premium inventory with established publishers. Maintain competitive bids.	High (>7): 16 domains, avg shade 17.3%, avg CPM $4.69.	2026-03-04 01:49:50
2	Mid (4-7)	12	25.51	3.4667	23.8	6290000000	Moderate shading — good inventory with reasonable risk. Balance savings with win rate.	Mid (4-7): 12 domains, avg shade 25.5%, avg CPM $3.47.	2026-03-04 01:49:50
3	Low (<4)	3	35.98	0.7333	0.7	4500000	Aggressive shading — low PageRank indicates higher MFA/quality risk. Maximize savings, accept lower win rate.	Low (<4): 3 domains, avg shade 36.0%, avg CPM $0.73.	2026-03-04 01:49:50

PG Deal Sourcing

Qualifies publishers for PG deals by analyzing /about ownership, /investors page stability signals, and /press media presence.

Records

Tables

97.6/100

Avg PG Readiness

59.5/100

Avg Stability

$1,271,139

Pipeline Revenue

56.6/100

Avg Press Score

Publisher Qualification 31 rows

adtech2_pgdeal_publisher_qualification

PG readiness scores from /about ownership, /investors stability, /press presence.

Purpose: PG readiness scores from /about ownership, /investors stability, /press presence

Column Guide

id Auto-incrementing unique row identifier

domain Website domain name analyzed

publisher_name Publisher brand name

about_ownership_entity Ownership entity name from /about page

has_investors_page Whether /investors or /investor-relations page exists (0/1)

investor_stability_score Financial stability signal from /investors page (0-100)

has_press_page Whether /press or /news page exists (0/1)

press_presence_score Media presence score from /press page recency and volume (0-100)

open_page_rank OpenPageRank score (0-10 scale)

domain_age_years Domain registration age in years

web_filtering_category Category from web filtering / content classification service

iab_category IAB Content Taxonomy category

pg_readiness_score Publisher readiness for PG deals (0-100)

deal_tier Deal priority tier (Tier 1/2/3)

monthly_uniques Monthly unique visitors

viewability_pct No description available

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	domain	publisher_name	about_ownership_entity	has_investors_page	investor_stability_score	has_press_page	press_presence_score	open_page_rank	domain_age_years	web_filtering_category	iab_category	pg_readiness_score	deal_tier	monthly_uniques	viewability_pct	ai_analysis	created_at
1	nytimes.com	The New York Times	The New York Times Company (NYSE: NYT)	1	67.79	1	67.25	8.20	28	News/Media	News	98.00	Tier 1	95000000	78.20	The New York Times: Tier 1 PG candidate. Owned by The New York Times Company (NYSE: NYT). Public company with investor transparency. PageRank 8.2/1...	2026-03-04 01:49:50
2	wsj.com	Wall Street Journal	Dow Jones & Company (News Corp)	1	63.23	1	70.36	8.00	27	News/Media	Business	98.00	Tier 1	31000000	82.50	Wall Street Journal: Tier 1 PG candidate. Owned by Dow Jones & Company (News Corp). Public company with investor transparency. PageRank 8.0/10, 82....	2026-03-04 01:49:50
3	bloomberg.com	Bloomberg	Bloomberg L.P.	0	20.12	1	60.87	8.10	26	News/Media	Business	98.00	Tier 1	42000000	80.10	Bloomberg: Tier 1 PG candidate. Owned by Bloomberg L.P.. No investor page. PageRank 8.1/10, 80.1% viewability.	2026-03-04 01:49:50
4	espn.com	ESPN	ESPN Inc. (The Walt Disney Company)	1	61.30	1	77.19	8.00	27	Sports	Sports	98.00	Tier 1	78000000	72.30	ESPN: Tier 1 PG candidate. Owned by ESPN Inc. (The Walt Disney Company). Public company with investor transparency. PageRank 8.0/10, 72.3% viewabil...	2026-03-04 01:49:50
5	cnn.com	CNN	Warner Bros. Discovery	1	62.27	1	71.99	8.50	30	News/Media	News	98.00	Tier 1	112000000	68.50	CNN: Tier 1 PG candidate. Owned by Warner Bros. Discovery. Public company with investor transparency. PageRank 8.5/10, 68.5% viewability.	2026-03-04 01:49:50
6	washingtonpost.com	The Washington Post	Nash Holdings (Jeff Bezos)	0	16.05	1	57.20	7.80	26	News/Media	News	98.00	Tier 1	54000000	76.80	The Washington Post: Tier 1 PG candidate. Owned by Nash Holdings (Jeff Bezos). No investor page. PageRank 7.8/10, 76.8% viewability.	2026-03-04 01:49:50
7	forbes.com	Forbes	Forbes Media LLC	1	68.09	1	53.06	7.50	25	Business/Finance	Business	98.00	Tier 1	47000000	71.40	Forbes: Tier 1 PG candidate. Owned by Forbes Media LLC. Public company with investor transparency. PageRank 7.5/10, 71.4% viewability.	2026-03-04 01:49:50
8	wired.com	WIRED	Conde Nast (Advance Publications)	1	65.58	1	50.40	6.80	27	Technology	Technology & Computing	95.58	Tier 1	14000000	79.10	WIRED: Tier 1 PG candidate. Owned by Conde Nast (Advance Publications). Public company with investor transparency. PageRank 6.8/10, 79.1% viewability.	2026-03-04 01:49:50
9	theatlantic.com	The Atlantic	The Atlantic Monthly Group (Emerson Collective)	1	69.37	1	53.37	7.40	29	News/Media	News	98.00	Tier 1	32000000	81.30	The Atlantic: Tier 1 PG candidate. Owned by The Atlantic Monthly Group (Emerson Collective). Public company with investor transparency. PageRank 7....	2026-03-04 01:49:50
10	newyorker.com	The New Yorker	Conde Nast (Advance Publications)	1	59.97	1	53.47	7.00	28	News/Media	Arts & Entertainment	98.00	Tier 1	18000000	84.60	The New Yorker: Tier 1 PG candidate. Owned by Conde Nast (Advance Publications). Public company with investor transparency. PageRank 7.0/10, 84.6% ...	2026-03-04 01:49:50
11	vanityfair.com	Vanity Fair	Conde Nast (Advance Publications)	1	66.07	1	50.30	6.50	27	Entertainment	Style & Fashion	97.05	Tier 1	22000000	77.90	Vanity Fair: Tier 1 PG candidate. Owned by Conde Nast (Advance Publications). Public company with investor transparency. PageRank 6.5/10, 77.9% vie...	2026-03-04 01:49:50
12	nationalgeographic.com	National Geographic	National Geographic Partners (Disney)	1	69.13	1	52.79	7.20	30	News/Media	Science	98.00	Tier 1	28000000	75.20	National Geographic: Tier 1 PG candidate. Owned by National Geographic Partners (Disney). Public company with investor transparency. PageRank 7.2/1...	2026-03-04 01:49:50
13	economist.com	The Economist	The Economist Group	1	68.89	1	61.19	7.80	28	News/Media	Business	98.00	Tier 1	24000000	85.10	The Economist: Tier 1 PG candidate. Owned by The Economist Group. Public company with investor transparency. PageRank 7.8/10, 85.1% viewability.	2026-03-04 01:49:50
14	bbc.com	BBC	British Broadcasting Corporation	0	18.37	1	82.05	8.80	30	News/Media	News	98.00	Tier 1	145000000	70.20	BBC: Tier 1 PG candidate. Owned by British Broadcasting Corporation. No investor page. PageRank 8.8/10, 70.2% viewability.	2026-03-04 01:49:50
15	reuters.com	Reuters	Thomson Reuters Corporation (NYSE: TRI)	1	63.28	1	67.89	8.00	28	News/Media	News	98.00	Tier 1	42000000	74.60	Reuters: Tier 1 PG candidate. Owned by Thomson Reuters Corporation (NYSE: TRI). Public company with investor transparency. PageRank 8.0/10, 74.6% v...	2026-03-04 01:49:50
16	theguardian.com	The Guardian	Guardian Media Group	1	61.73	1	58.01	7.20	27	News/Media	News	98.00	Tier 1	85000000	66.80	The Guardian: Tier 1 PG candidate. Owned by Guardian Media Group. Public company with investor transparency. PageRank 7.2/10, 66.8% viewability.	2026-03-04 01:49:50
17	time.com	TIME	TIME USA LLC (Marc Benioff)	1	65.36	1	54.65	7.00	30	News/Media	News	98.00	Tier 1	38000000	73.50	TIME: Tier 1 PG candidate. Owned by TIME USA LLC (Marc Benioff). Public company with investor transparency. PageRank 7.0/10, 73.5% viewability.	2026-03-04 01:49:50
18	fortune.com	Fortune	Fortune Media (Thailand) Co. Ltd	1	60.70	1	47.67	6.80	25	Business/Finance	Business	98.00	Tier 1	26000000	76.10	Fortune: Tier 1 PG candidate. Owned by Fortune Media (Thailand) Co. Ltd. Public company with investor transparency. PageRank 6.8/10, 76.1% viewabil...	2026-03-04 01:49:50
19	cnbc.com	CNBC	NBCUniversal (Comcast Corp)	1	66.48	1	66.09	7.50	26	News/Media	Business	98.00	Tier 1	29000000	78.40	CNBC: Tier 1 PG candidate. Owned by NBCUniversal (Comcast Corp). Public company with investor transparency. PageRank 7.5/10, 78.4% viewability.	2026-03-04 01:49:50
20	politico.com	Politico	Axel Springer SE	1	65.29	1	54.63	6.50	18	News/Media	News	98.00	Tier 1	16000000	80.70	Politico: Tier 1 PG candidate. Owned by Axel Springer SE. Public company with investor transparency. PageRank 6.5/10, 80.7% viewability.	2026-03-04 01:49:50
21	techcrunch.com	TechCrunch	Yahoo (Apollo Global Management)	1	69.30	1	53.40	7.20	19	Technology	Technology & Computing	98.00	Tier 1	18000000	72.80	TechCrunch: Tier 1 PG candidate. Owned by Yahoo (Apollo Global Management). Public company with investor transparency. PageRank 7.2/10, 72.8% viewa...	2026-03-04 01:49:50
22	arstechnica.com	Ars Technica	Conde Nast (Advance Publications)	1	63.85	1	45.43	6.00	27	Technology	Technology & Computing	94.85	Tier 1	8500000	77.30	Ars Technica: Tier 1 PG candidate. Owned by Conde Nast (Advance Publications). Public company with investor transparency. PageRank 6.0/10, 77.3% vi...	2026-03-04 01:49:50
23	vox.com	Vox Media	Vox Media LLC	1	58.89	1	43.32	5.80	12	News/Media	News	97.49	Tier 1	21000000	70.50	Vox Media: Tier 1 PG candidate. Owned by Vox Media LLC. Public company with investor transparency. PageRank 5.8/10, 70.5% viewability.	2026-03-04 01:49:50
24	slate.com	Slate	Graham Holdings Company	1	58.68	1	37.11	5.50	28	News/Media	News	98.00	Tier 1	9500000	67.20	Slate: Tier 1 PG candidate. Owned by Graham Holdings Company. Public company with investor transparency. PageRank 5.5/10, 67.2% viewability.	2026-03-04 01:49:50
25	axios.com	Axios	Axios Media Inc. (Cox Enterprises)	1	65.36	1	50.15	5.80	8	News/Media	News	98.00	Tier 1	18000000	74.10	Axios: Tier 1 PG candidate. Owned by Axios Media Inc. (Cox Enterprises). Public company with investor transparency. PageRank 5.8/10, 74.1% viewabil...	2026-03-04 01:49:50
26	businessinsider.com	Business Insider	Axel Springer SE	1	61.96	1	58.15	6.50	18	News/Media	Business	98.00	Tier 1	35000000	70.90	Business Insider: Tier 1 PG candidate. Owned by Axel Springer SE. Public company with investor transparency. PageRank 6.5/10, 70.9% viewability.	2026-03-04 01:49:50
27	cbsnews.com	CBS News	Paramount Global (NASDAQ: PARA)	1	61.65	1	57.47	7.00	28	News/Media	News	98.00	Tier 1	41000000	69.40	CBS News: Tier 1 PG candidate. Owned by Paramount Global (NASDAQ: PARA). Public company with investor transparency. PageRank 7.0/10, 69.4% viewabil...	2026-03-04 01:49:50
28	abcnews.go.com	ABC News	The Walt Disney Company	1	62.03	1	58.85	7.20	27	News/Media	News	98.00	Tier 1	38000000	68.10	ABC News: Tier 1 PG candidate. Owned by The Walt Disney Company. Public company with investor transparency. PageRank 7.2/10, 68.1% viewability.	2026-03-04 01:49:50
29	nbcnews.com	NBC News	NBCUniversal (Comcast Corp)	1	62.99	1	53.19	7.00	26	News/Media	News	98.00	Tier 1	42000000	68.80	NBC News: Tier 1 PG candidate. Owned by NBCUniversal (Comcast Corp). Public company with investor transparency. PageRank 7.0/10, 68.8% viewability.	2026-03-04 01:49:50
30	thehill.com	The Hill	Nexstar Media Group (NASDAQ: NXST)	1	61.70	1	40.91	5.80	20	News/Media	News	95.45	Tier 1	21000000	69.80	The Hill: Tier 1 PG candidate. Owned by Nexstar Media Group (NASDAQ: NXST). Public company with investor transparency. PageRank 5.8/10, 69.8% viewa...	2026-03-04 01:49:50
31	scientificamerican.com	Scientific American	Springer Nature	1	58.50	1	45.27	6.20	28	Science	Science	94.49	Tier 1	12000000	76.50	Scientific American: Tier 1 PG candidate. Owned by Springer Nature. Public company with investor transparency. PageRank 6.2/10, 76.5% viewability.	2026-03-04 01:49:50

Deal Pipeline 31 rows

adtech2_pgdeal_pipeline

Deal pipeline with stages, deal types, and estimated revenue.

Purpose: Deal pipeline with stages, deal types, and estimated revenue

Column Guide

id Auto-incrementing unique row identifier

domain Website domain name analyzed

publisher_name Publisher brand name

deal_stage Current deal pipeline stage (Prospecting/Qualifying/Negotiating/Closed)

deal_type Deal type (PG/Preferred/PMP)

estimated_cpm Estimated deal CPM

estimated_monthly_revenue Estimated monthly deal revenue in USD

priority_rank Priority ranking (1 = highest)

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	domain	publisher_name	deal_stage	deal_type	estimated_cpm	estimated_monthly_revenue	priority_rank	ai_analysis	created_at
1	wsj.com	Wall Street Journal	Prospecting	Programmatic Guaranteed	20.03	31046.50	1	Priority #1: Wall Street Journal — Tier 1, readiness 98.0/100. Stage: Prospecting.	2026-03-04 01:49:50
2	nbcnews.com	NBC News	Outreach	Programmatic Guaranteed	18.95	39795.00	2	Priority #2: NBC News — Tier 1, readiness 98.0/100. Stage: Outreach.	2026-03-04 01:49:50
3	abcnews.go.com	ABC News	Negotiation	Programmatic Guaranteed	19.90	37810.00	3	Priority #3: ABC News — Tier 1, readiness 98.0/100. Stage: Negotiation.	2026-03-04 01:49:50
4	cbsnews.com	CBS News	Contract Review	Programmatic Guaranteed	21.75	44587.50	4	Priority #4: CBS News — Tier 1, readiness 98.0/100. Stage: Contract Review.	2026-03-04 01:49:50
5	businessinsider.com	Business Insider	Active	Programmatic Guaranteed	20.35	35612.50	5	Priority #5: Business Insider — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:50
6	axios.com	Axios	Active	Programmatic Guaranteed	21.67	19503.00	6	Priority #6: Axios — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
7	slate.com	Slate	Active	Programmatic Guaranteed	21.34	10136.50	7	Priority #7: Slate — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
8	techcrunch.com	TechCrunch	Active	Programmatic Guaranteed	18.79	16911.00	8	Priority #8: TechCrunch — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
9	politico.com	Politico	Active	Programmatic Guaranteed	20.92	16736.00	9	Priority #9: Politico — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
10	cnbc.com	CNBC	Active	Programmatic Guaranteed	20.81	30174.50	10	Priority #10: CNBC — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
11	fortune.com	Fortune	Active	Programmatic Guaranteed	20.37	26481.00	11	Priority #11: Fortune — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
12	time.com	TIME	Active	Programmatic Guaranteed	19.56	37164.00	12	Priority #12: TIME — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
13	theguardian.com	The Guardian	Active	Programmatic Guaranteed	20.68	87890.00	13	Priority #13: The Guardian — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
14	reuters.com	Reuters	Active	Programmatic Guaranteed	19.09	40089.00	14	Priority #14: Reuters — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
15	economist.com	The Economist	Active	Programmatic Guaranteed	20.06	24072.00	15	Priority #15: The Economist — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
16	nationalgeographic.com	National Geographic	Active	Programmatic Guaranteed	20.12	28168.00	16	Priority #16: National Geographic — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
17	nytimes.com	The New York Times	Active	Programmatic Guaranteed	21.62	102695.00	17	Priority #17: The New York Times — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
18	newyorker.com	The New Yorker	Active	Programmatic Guaranteed	21.39	19251.00	18	Priority #18: The New Yorker — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
19	theatlantic.com	The Atlantic	Active	Programmatic Guaranteed	19.55	31280.00	19	Priority #19: The Atlantic — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
20	bloomberg.com	Bloomberg	Active	Programmatic Guaranteed	20.26	42546.00	20	Priority #20: Bloomberg — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
21	espn.com	ESPN	Active	Programmatic Guaranteed	19.30	75270.00	21	Priority #21: ESPN — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
22	bbc.com	BBC	Active	Programmatic Guaranteed	21.50	155875.00	22	Priority #22: BBC — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
23	forbes.com	Forbes	Active	Programmatic Guaranteed	21.37	50219.50	23	Priority #23: Forbes — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
24	washingtonpost.com	The Washington Post	Active	Programmatic Guaranteed	19.66	53082.00	24	Priority #24: The Washington Post — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
25	cnn.com	CNN	Active	Programmatic Guaranteed	20.68	115808.00	25	Priority #25: CNN — Tier 1, readiness 98.0/100. Stage: Active.	2026-03-04 01:49:51
26	vox.com	Vox Media	Active	Programmatic Guaranteed	20.53	21556.50	26	Priority #26: Vox Media — Tier 1, readiness 97.5/100. Stage: Active.	2026-03-04 01:49:51
27	vanityfair.com	Vanity Fair	Active	Programmatic Guaranteed	19.10	21010.00	27	Priority #27: Vanity Fair — Tier 1, readiness 97.0/100. Stage: Active.	2026-03-04 01:49:51
28	wired.com	WIRED	Active	Programmatic Guaranteed	20.76	14532.00	28	Priority #28: WIRED — Tier 1, readiness 95.6/100. Stage: Active.	2026-03-04 01:49:51
29	thehill.com	The Hill	Active	Programmatic Guaranteed	20.07	21073.50	29	Priority #29: The Hill — Tier 1, readiness 95.5/100. Stage: Active.	2026-03-04 01:49:51
30	arstechnica.com	Ars Technica	Active	Programmatic Guaranteed	20.72	8806.00	30	Priority #30: Ars Technica — Tier 1, readiness 94.8/100. Stage: Active.	2026-03-04 01:49:51
31	scientificamerican.com	Scientific American	Active	Programmatic Guaranteed	19.93	11958.00	31	Priority #31: Scientific American — Tier 1, readiness 94.5/100. Stage: Active.	2026-03-04 01:49:51

CTV Inventory Intelligence

Scores CTV platforms from /products ad tier structure, /partners content deals, and /press strategic direction signals.

Records

Tables

64.1/100

Avg Platform Score

75.4/100

Avg Ad Tier

56.1/100

Avg Partnerships

$15

Avg CPM (30s)

Platform Intelligence 31 rows

adtech2_ctv_platform_intelligence

CTV platform scores from /products ad tiers, /partners content deals, /press strategy.

Purpose: CTV platform scores from /products ad tiers, /partners content deals, /press strategy

Column Guide

id Auto-incrementing unique row identifier

platform_domain CTV platform website domain

platform_name CTV/OTT platform name

has_products_page Whether /products or /services page exists (0/1)

products_ad_tiers Ad tier structure from /products page (Free/Basic/Premium)

has_partners_page Whether /partners page exists (0/1)

partner_content_deals_count Number of content partnership deals on /partners page

has_press_page Whether /press or /news page exists (0/1)

press_strategy_signal Strategic direction signal from /press page analysis

platform_type Platform type (AVOD/FAST/vMVPD/SVOD)

monthly_viewers Monthly active viewers

avg_session_minutes Average viewing session length in minutes

avg_cpm_30s Average CPM for 30-second ad spot

programmatic_enabled Supports programmatic buying (0/1)

ad_tier_score Ad tier quality score from /products analysis (0-100)

content_partnership_score Content partnership strength from /partners (0-100)

strategy_signal_score Strategic direction score from /press (0-100)

overall_platform_score Composite CTV platform score (0-100)

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	platform_domain	platform_name	has_products_page	products_ad_tiers	has_partners_page	partner_content_deals_count	has_press_page	press_strategy_signal	platform_type	monthly_viewers	avg_session_minutes	avg_cpm_30s	programmatic_enabled	ad_tier_score	content_partnership_score	strategy_signal_score	overall_platform_score	ai_analysis	created_at
1	hulu.com	Hulu	1	Ad-Supported\|No Ads\|Live TV	1	45	1	Disney+ bundle expansion; live sports push	SVOD+AVOD	48000000	52	28.50	1	98.00	74.33	66.62	79.91	Hulu (SVOD+AVOD): 48,000,000 monthly viewers, $28.5 CPM. Multiple ad tiers available. 45 content partnerships.	2026-03-04 01:49:51
2	peacocktv.com	Peacock	1	Premium\|Premium Plus\|Free	1	38	1	NBCU content consolidation; NFL streaming	SVOD+AVOD	28000000	38	22.40	1	92.90	75.17	61.14	76.47	Peacock (SVOD+AVOD): 28,000,000 monthly viewers, $22.4 CPM. Multiple ad tiers available. 38 content partnerships.	2026-03-04 01:49:51
3	tubi.tv	Tubi	1	Free Ad-Supported	1	22	1	Fox acquisition; content spending increase	AVOD	74000000	48	14.80	1	71.60	47.53	69.09	63.50	Tubi (AVOD): 74,000,000 monthly viewers, $14.8 CPM. Single tier. 22 content partnerships.	2026-03-04 01:49:51
4	pluto.tv	Pluto TV	1	Free Ad-Supported Channels	1	30	1	Paramount+ integration strategy	FAST	80000000	42	12.20	1	60.39	58.84	60.28	59.89	Pluto TV (FAST): 80,000,000 monthly viewers, $12.2 CPM. Single tier. 30 content partnerships.	2026-03-04 01:49:51
5	samsung.com	Samsung TV Plus	1	Free Built-In Channels	1	55	1	OEM pre-install advantage; global expansion	FAST	65000000	35	10.50	1	60.34	82.58	71.89	71.06	Samsung TV Plus (FAST): 65,000,000 monthly viewers, $10.5 CPM. Single tier. 55 content partnerships.	2026-03-04 01:49:51
6	therokuchannel.com	Roku Channel	1	Free Ad-Supported\|Premium	1	48	1	Original content investment; hardware ecosystem	AVOD+FAST	85000000	44	16.30	1	82.08	80.47	61.45	74.38	Roku Channel (AVOD+FAST): 85,000,000 monthly viewers, $16.3 CPM. Multiple ad tiers available. 48 content partnerships.	2026-03-04 01:49:51
7	amazon.com	Amazon Freevee	1	Free Ad-Supported	1	60	1	Prime Video integration; retail data targeting	AVOD	42000000	40	18.90	1	70.52	80.08	63.35	70.88	Amazon Freevee (AVOD): 42,000,000 monthly viewers, $18.9 CPM. Single tier. 60 content partnerships.	2026-03-04 01:49:51
8	paramountplus.com	Paramount+	1	Essential with Ads\|Showtime	1	35	1	Paramount-Skydance merger; content library	SVOD+AVOD	32000000	46	25.60	1	84.08	66.42	54.54	68.44	Paramount+ (SVOD+AVOD): 32,000,000 monthly viewers, $25.6 CPM. Multiple ad tiers available. 35 content partnerships.	2026-03-04 01:49:51
9	discoveryplus.com	Discovery+	1	Ad-Lite\|Ad-Free	1	28	1	Max merger integration; reality content	SVOD+AVOD	22000000	55	20.10	1	87.44	57.98	53.23	66.63	Discovery+ (SVOD+AVOD): 22,000,000 monthly viewers, $20.1 CPM. Multiple ad tiers available. 28 content partnerships.	2026-03-04 01:49:51
10	crackle.com	Crackle	1	Free Ad-Supported	1	12	1	Chicken Soup for the Soul ownership pivot	AVOD	12000000	32	8.50	1	61.26	45.42	59.09	55.75	Crackle (AVOD): 12,000,000 monthly viewers, $8.5 CPM. Single tier. 12 content partnerships.	2026-03-04 01:49:51
11	xumo.tv	XUMO	1	Free Streaming	1	25	1	Comcast-Charter joint venture launch	FAST	35000000	28	9.80	1	70.49	59.49	59.60	63.38	XUMO (FAST): 35,000,000 monthly viewers, $9.8 CPM. Single tier. 25 content partnerships.	2026-03-04 01:49:51
12	plex.tv	Plex	1	Free Ad-Supported\|Plex Pass	1	15	1	Personal media + streaming hybrid model	AVOD+FAST	18000000	50	7.20	1	87.65	42.92	58.94	64.18	Plex (AVOD+FAST): 18,000,000 monthly viewers, $7.2 CPM. Multiple ad tiers available. 15 content partnerships.	2026-03-04 01:49:51
13	sling.com	Sling TV	1	Orange\|Blue\|Combined	1	20	1	Dish Network cord-cutting alternative	vMVPD	7500000	90	32.40	1	98.00	52.04	61.83	71.55	Sling TV (vMVPD): 7,500,000 monthly viewers, $32.4 CPM. Multiple ad tiers available. 20 content partnerships.	2026-03-04 01:49:51
14	fubo.tv	Fubo TV	1	Pro\|Elite\|Premier	1	30	1	Sports-first positioning; DraftKings failed merger	vMVPD	4200000	120	35.80	1	97.51	65.16	50.47	71.34	Fubo TV (vMVPD): 4,200,000 monthly viewers, $35.8 CPM. Multiple ad tiers available. 30 content partnerships.	2026-03-04 01:49:51
15	tv.youtube.com	YouTube TV	1	Base Plan\|4K Plus	1	40	1	NFL Sunday Ticket acquisition; YouTube Primetime	vMVPD	8000000	85	30.20	1	77.96	71.76	61.75	70.43	YouTube TV (vMVPD): 8,000,000 monthly viewers, $30.2 CPM. Multiple ad tiers available. 40 content partnerships.	2026-03-04 01:49:51
16	lgchannels.com	LG Channels	1	Free Built-In Channels	1	35	1	OEM pre-install; webOS platform growth	FAST	42000000	25	8.90	1	63.03	63.31	56.48	60.82	LG Channels (FAST): 42,000,000 monthly viewers, $8.9 CPM. Single tier. 35 content partnerships.	2026-03-04 01:49:51
17	vizio.com	VIZIO WatchFree+	1	Free Built-In\|SmartCast	1	42	1	Hardware-subsidized model; Platform+ revenue	FAST	55000000	30	9.40	1	83.26	75.14	58.03	72.00	VIZIO WatchFree+ (FAST): 55,000,000 monthly viewers, $9.4 CPM. Multiple ad tiers available. 42 content partnerships.	2026-03-04 01:49:51
18	philo.com	Philo	1	Standard Plan	1	18	1	Entertainment-only bundle; no sports strategy	vMVPD	3800000	75	18.50	1	62.72	45.07	61.92	57.15	Philo (vMVPD): 3,800,000 monthly viewers, $18.5 CPM. Single tier. 18 content partnerships.	2026-03-04 01:49:51
19	plus.espn.com	ESPN+	1	Standalone\|Disney Bundle	1	25	1	Disney direct-to-consumer sports strategy	SVOD	25000000	65	38.20	1	83.42	57.92	54.42	65.62	ESPN+ (SVOD): 25,000,000 monthly viewers, $38.2 CPM. Multiple ad tiers available. 25 content partnerships.	2026-03-04 01:49:51
20	nation.foxnews.com	Fox Nation	1	Patriot\|Patriot Plus	0	5	1	Fox News audience monetization; opinion content	SVOD	2800000	45	0.00	0	64.48	10.00	54.27	44.56	Fox Nation (SVOD): 2,800,000 monthly viewers, $0.0 CPM. Multiple ad tiers available. 5 content partnerships.	2026-03-04 01:49:51
21	vudu.com	Vudu	1	Free Movies\|Rentals	1	20	1	Fandango acquisition; transactional + AVOD hybrid	AVOD+TVOD	28000000	35	11.60	1	87.86	52.32	69.58	70.80	Vudu (AVOD+TVOD): 28,000,000 monthly viewers, $11.6 CPM. Multiple ad tiers available. 20 content partnerships.	2026-03-04 01:49:51
22	imdb.com	IMDb TV	1	Free Ad-Supported	1	35	1	Amazon ecosystem integration; IMDb metadata	AVOD	38000000	42	13.40	1	68.90	72.96	62.83	67.99	IMDb TV (AVOD): 38,000,000 monthly viewers, $13.4 CPM. Single tier. 35 content partnerships.	2026-03-04 01:49:51
23	redbox.com	Redbox	1	Free Live TV\|On Demand	1	10	1	Post-Chicken Soup acquisition restructuring	AVOD	15000000	30	6.80	1	77.98	32.42	65.63	59.99	Redbox (AVOD): 15,000,000 monthly viewers, $6.8 CPM. Multiple ad tiers available. 10 content partnerships.	2026-03-04 01:49:51
24	haystack.tv	Haystack News	1	Free News Channels	1	18	1	AI-curated personalized news strategy	FAST	8000000	18	5.20	1	63.48	44.34	62.97	57.56	Haystack News (FAST): 8,000,000 monthly viewers, $5.2 CPM. Single tier. 18 content partnerships.	2026-03-04 01:49:51
25	stirr.com	Stirr	1	Free Local TV Channels	1	15	1	Sinclair local TV digital extension	FAST	5500000	22	4.80	1	71.39	42.09	58.74	58.17	Stirr (FAST): 5,500,000 monthly viewers, $4.8 CPM. Single tier. 15 content partnerships.	2026-03-04 01:49:51
26	localnow.com	LocalNow	1	Free Local News	1	12	1	Allen Media local news digital play	FAST	3200000	20	3.90	1	65.14	46.29	55.48	56.11	LocalNow (FAST): 3,200,000 monthly viewers, $3.9 CPM. Single tier. 12 content partnerships.	2026-03-04 01:49:51
27	distro.tv	Distro TV	1	Free International Channels	1	22	1	DistroScale technology platform; global content	FAST	9000000	25	4.50	1	63.44	49.61	58.16	57.44	Distro TV (FAST): 9,000,000 monthly viewers, $4.5 CPM. Single tier. 22 content partnerships.	2026-03-04 01:49:51
28	filmrise.com	Filmrise	1	Free Classic Content	1	8	1	Library content acquisition strategy	AVOD	6000000	38	5.80	1	63.42	37.20	72.01	58.56	Filmrise (AVOD): 6,000,000 monthly viewers, $5.8 CPM. Single tier. 8 content partnerships.	2026-03-04 01:49:51
29	kanopy.com	Kanopy	1	Free via Library Cards	0	10	0	Library-funded model; educational focus	SVOD	4500000	55	0.00	0	45.19	10.00	32.93	30.34	Kanopy (SVOD): 4,500,000 monthly viewers, $0.0 CPM. Single tier. 10 content partnerships.	2026-03-04 01:49:51
30	fandangoathome.com	Fandango at Home	1	Free with Ads\|Rentals	1	25	1	Fandango rebrand; theatrical-to-streaming pipeline	AVOD+TVOD	22000000	34	10.20	1	81.62	51.18	52.64	62.35	Fandango at Home (AVOD+TVOD): 22,000,000 monthly viewers, $10.2 CPM. Multiple ad tiers available. 25 content partnerships.	2026-03-04 01:49:51
31	max.com	Max	1	With Ads\|Ad-Free\|Ultimate	1	50	1	HBO-Discovery merger; premium content + reality	SVOD+AVOD	35000000	58	32.00	1	91.43	88.16	62.93	80.47	Max (SVOD+AVOD): 35,000,000 monthly viewers, $32.0 CPM. Multiple ad tiers available. 50 content partnerships.	2026-03-04 01:49:51

Strategy Recommendations 31 rows

adtech2_ctv_strategy_recommendations

Strategic recommendations per CTV platform with budget allocation and risk level.

Purpose: Strategic recommendations per CTV platform with budget allocation and risk level

Column Guide

id Auto-incrementing unique row identifier

platform_name CTV/OTT platform name

platform_domain CTV platform website domain

platform_type Platform type (AVOD/FAST/vMVPD/SVOD)

recommended_budget_pct Recommended budget allocation percentage for this platform

best_use_case Best advertising use case

growth_outlook Platform growth outlook (Strong/Moderate/Flat/Declining)

risk_level Investment risk level (Low/Medium/High)

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	platform_name	platform_domain	platform_type	recommended_budget_pct	best_use_case	growth_outlook	risk_level	ai_analysis	created_at
1	Max	max.com	SVOD+AVOD	4.70	Primary CTV buy — broad reach + premium content	Strong	Low	Max: Strong outlook, Low risk. Budget allocation: 4.7%.	2026-03-04 01:49:51
2	Hulu	hulu.com	SVOD+AVOD	6.40	Primary CTV buy — broad reach + premium content	Strong	Low	Hulu: Strong outlook, Low risk. Budget allocation: 6.4%.	2026-03-04 01:49:51
3	Peacock	peacocktv.com	SVOD+AVOD	3.57	Primary CTV buy — broad reach + premium content	Strong	Low	Peacock: Strong outlook, Low risk. Budget allocation: 3.6%.	2026-03-04 01:49:51
4	Roku Channel	therokuchannel.com	AVOD+FAST	10.55	Complementary CTV buy — targeted reach or niche audience	Strong	Medium	Roku Channel: Strong outlook, Medium risk. Budget allocation: 10.6%.	2026-03-04 01:49:51
5	VIZIO WatchFree+	vizio.com	FAST	6.61	Complementary CTV buy — targeted reach or niche audience	Strong	Medium	VIZIO WatchFree+: Strong outlook, Medium risk. Budget allocation: 6.6%.	2026-03-04 01:49:51
6	Sling TV	sling.com	vMVPD	0.90	Complementary CTV buy — targeted reach or niche audience	Strong	Medium	Sling TV: Strong outlook, Medium risk. Budget allocation: 0.9%.	2026-03-04 01:49:51
7	Fubo TV	fubo.tv	vMVPD	0.50	Complementary CTV buy — targeted reach or niche audience	Strong	Medium	Fubo TV: Strong outlook, Medium risk. Budget allocation: 0.5%.	2026-03-04 01:49:51
8	Samsung TV Plus	samsung.com	FAST	7.71	Complementary CTV buy — targeted reach or niche audience	Strong	Medium	Samsung TV Plus: Strong outlook, Medium risk. Budget allocation: 7.7%.	2026-03-04 01:49:51
9	Amazon Freevee	amazon.com	AVOD	4.97	Complementary CTV buy — targeted reach or niche audience	Strong	Medium	Amazon Freevee: Strong outlook, Medium risk. Budget allocation: 5.0%.	2026-03-04 01:49:51
10	Vudu	vudu.com	AVOD+TVOD	3.31	Complementary CTV buy — targeted reach or niche audience	Strong	Medium	Vudu: Strong outlook, Medium risk. Budget allocation: 3.3%.	2026-03-04 01:49:51
11	YouTube TV	tv.youtube.com	vMVPD	0.94	Complementary CTV buy — targeted reach or niche audience	Strong	Medium	YouTube TV: Strong outlook, Medium risk. Budget allocation: 0.9%.	2026-03-04 01:49:51
12	Paramount+	paramountplus.com	SVOD+AVOD	3.65	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	Paramount+: Moderate outlook, Medium risk. Budget allocation: 3.6%.	2026-03-04 01:49:51
13	IMDb TV	imdb.com	AVOD	4.31	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	IMDb TV: Moderate outlook, Medium risk. Budget allocation: 4.3%.	2026-03-04 01:49:51
14	Discovery+	discoveryplus.com	SVOD+AVOD	2.45	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	Discovery+: Moderate outlook, Medium risk. Budget allocation: 2.5%.	2026-03-04 01:49:51
15	ESPN+	plus.espn.com	SVOD	2.74	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	ESPN+: Moderate outlook, Medium risk. Budget allocation: 2.7%.	2026-03-04 01:49:52
16	Plex	plex.tv	AVOD+FAST	1.93	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	Plex: Moderate outlook, Medium risk. Budget allocation: 1.9%.	2026-03-04 01:49:52
17	Tubi	tubi.tv	AVOD	7.84	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	Tubi: Moderate outlook, Medium risk. Budget allocation: 7.8%.	2026-03-04 01:49:52
18	XUMO	xumo.tv	FAST	3.70	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	XUMO: Moderate outlook, Medium risk. Budget allocation: 3.7%.	2026-03-04 01:49:52
19	Fandango at Home	fandangoathome.com	AVOD+TVOD	2.29	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	Fandango at Home: Moderate outlook, Medium risk. Budget allocation: 2.3%.	2026-03-04 01:49:52
20	LG Channels	lgchannels.com	FAST	4.26	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	LG Channels: Moderate outlook, Medium risk. Budget allocation: 4.3%.	2026-03-04 01:49:52
21	Redbox	redbox.com	AVOD	1.50	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	Redbox: Moderate outlook, Medium risk. Budget allocation: 1.5%.	2026-03-04 01:49:52
22	Pluto TV	pluto.tv	FAST	7.99	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	Pluto TV: Moderate outlook, Medium risk. Budget allocation: 8.0%.	2026-03-04 01:49:52
23	Filmrise	filmrise.com	AVOD	0.59	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	Filmrise: Moderate outlook, Medium risk. Budget allocation: 0.6%.	2026-03-04 01:49:52
24	Stirr	stirr.com	FAST	0.53	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	Stirr: Moderate outlook, Medium risk. Budget allocation: 0.5%.	2026-03-04 01:49:52
25	Haystack News	haystack.tv	FAST	0.77	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	Haystack News: Moderate outlook, Medium risk. Budget allocation: 0.8%.	2026-03-04 01:49:52
26	Distro TV	distro.tv	FAST	0.86	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	Distro TV: Moderate outlook, Medium risk. Budget allocation: 0.9%.	2026-03-04 01:49:52
27	Philo	philo.com	vMVPD	0.36	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	Philo: Moderate outlook, Medium risk. Budget allocation: 0.4%.	2026-03-04 01:49:52
28	LocalNow	localnow.com	FAST	0.30	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	LocalNow: Moderate outlook, Medium risk. Budget allocation: 0.3%.	2026-03-04 01:49:52
29	Crackle	crackle.com	AVOD	1.12	Complementary CTV buy — targeted reach or niche audience	Moderate	Medium	Crackle: Moderate outlook, Medium risk. Budget allocation: 1.1%.	2026-03-04 01:49:52
30	Fox Nation	nation.foxnews.com	SVOD	0.00	Not available for programmatic — direct deals only	Uncertain	N/A	Fox Nation: Uncertain outlook, N/A risk. Budget allocation: 0.0%.	2026-03-04 01:49:52
31	Kanopy	kanopy.com	SVOD	0.00	Not available for programmatic — direct deals only	Uncertain	N/A	Kanopy: Uncertain outlook, N/A risk. Budget allocation: 0.0%.	2026-03-04 01:49:52

Frequency Capping

Builds publisher ownership graphs from /about parent company, /legal entity names, and /leadership page team overlap detection.

Records

Tables

77.8/100

Avg Confidence

1.1 domains

Avg Portfolio Size

3.2%

Avg Overlap

2.3%

Avg Waste Reduction

Ownership Graph 31 rows

adtech2_freqcap_ownership_graph

Domain ownership mapping from /about parent, /legal entity, /leadership overlap.

Purpose: Domain ownership mapping from /about parent, /legal entity, /leadership overlap

Column Guide

id Auto-incrementing unique row identifier

domain Website domain name analyzed

publisher_name Publisher brand name

parent_company Parent/owning company name from /about page

legal_entity Legal entity name from /legal page

has_leadership_page Whether /leadership or /team page exists (0/1)

leadership_overlap_domains Other domains sharing leadership team members

sister_domains Co-owned publisher domains (sibling sites)

domain_age_years Domain registration age in years

monthly_uniques Monthly unique visitors

ownership_confidence_score Confidence in ownership graph mapping (0-100)

graph_method Method used to determine ownership (about/legal/leadership/whois)

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	domain	publisher_name	parent_company	legal_entity	has_leadership_page	leadership_overlap_domains	sister_domains	domain_age_years	monthly_uniques	ownership_confidence_score	graph_method	ai_analysis	created_at
1	cnn.com	CNN	Warner Bros. Discovery	Warner Bros. Discovery Inc.	1	bleacherreport.com,tbs.com	bleacherreport.com,tbs.com,tnt.com,hbo.com	30	112000000	90.12	/about parent company + /legal entity match + /leadership overlap + sister domain registry	CNN: Parent = Warner Bros. Discovery, Legal = Warner Bros. Discovery Inc.. Leadership overlap with bleacherreport.com,tbs.com. 4 sister domains. Co...	2026-03-04 01:49:52
2	espn.com	ESPN	The Walt Disney Company	ESPN Inc.	1	abc.com,hulu.com	abc.com,freeform.com,hulu.com,disneyplus.com	27	78000000	85.20	/about parent company + /legal entity match + /leadership overlap + sister domain registry	ESPN: Parent = The Walt Disney Company, Legal = ESPN Inc.. Leadership overlap with abc.com,hulu.com. 4 sister domains. Confidence: 85%.	2026-03-04 01:49:52
3	nytimes.com	The New York Times	The New York Times Company	The New York Times Company	1	theathletic.com	theathletic.com,wirecutter.com	28	95000000	87.20	/about parent company + /legal entity match + /leadership overlap + sister domain registry	The New York Times: Parent = The New York Times Company, Legal = The New York Times Company. Leadership overlap with theathletic.com. 2 sister doma...	2026-03-04 01:49:52
4	foxnews.com	Fox News	Fox Corporation	Fox News Network LLC	1	foxbusiness.com,foxsports.com	foxbusiness.com,foxsports.com,foxweather.com	26	68000000	86.79	/about parent company + /legal entity match + /leadership overlap + sister domain registry	Fox News: Parent = Fox Corporation, Legal = Fox News Network LLC. Leadership overlap with foxbusiness.com,foxsports.com. 3 sister domains. Confiden...	2026-03-04 01:49:52
5	washingtonpost.com	The Washington Post	Nash Holdings	WP Company LLC	0			26	54000000	46.89	/about parent company + /legal entity match	The Washington Post: Parent = Nash Holdings, Legal = WP Company LLC. No leadership overlap detected. 0 sister domains. Confidence: 47%.	2026-03-04 01:49:52
6	nbcnews.com	NBC News	NBCUniversal (Comcast)	NBCUniversal Media LLC	1	cnbc.com,today.com,msnbc.com	cnbc.com,today.com,msnbc.com,telemundo.com	26	42000000	90.41	/about parent company + /legal entity match + /leadership overlap + sister domain registry	NBC News: Parent = NBCUniversal (Comcast), Legal = NBCUniversal Media LLC. Leadership overlap with cnbc.com,today.com,msnbc.com. 4 sister domains. ...	2026-03-04 01:49:52
7	usatoday.com	USA Today	Gannett	Gannett Co. Inc.	1	azcentral.com,freep.com	azcentral.com,indystar.com,freep.com,tennessean.com	26	31000000	92.14	/about parent company + /legal entity match + /leadership overlap + sister domain registry	USA Today: Parent = Gannett, Legal = Gannett Co. Inc.. Leadership overlap with azcentral.com,freep.com. 4 sister domains. Confidence: 92%.	2026-03-04 01:49:52
8	buzzfeed.com	BuzzFeed	BuzzFeed Inc.	BuzzFeed Inc.	1	huffpost.com	huffpost.com,tasty.co	12	39000000	85.70	/about parent company + /legal entity match + /leadership overlap + sister domain registry	BuzzFeed: Parent = BuzzFeed Inc., Legal = BuzzFeed Inc.. Leadership overlap with huffpost.com. 2 sister domains. Confidence: 86%.	2026-03-04 01:49:52
9	dailymail.co.uk	Daily Mail	DMG Media	Associated Newspapers Ltd	1	thisismoney.co.uk	thisismoney.co.uk,metro.co.uk	27	89000000	88.38	/about parent company + /legal entity match + /leadership overlap + sister domain registry	Daily Mail: Parent = DMG Media, Legal = Associated Newspapers Ltd. Leadership overlap with thisismoney.co.uk. 2 sister domains. Confidence: 88%.	2026-03-04 01:49:52
10	people.com	People Magazine	Dotdash Meredith	Dotdash Meredith Inc.	1	allrecipes.com,investopedia.com	allrecipes.com,food52.com,investopedia.com,health.com	27	28000000	85.24	/about parent company + /legal entity match + /leadership overlap + sister domain registry	People Magazine: Parent = Dotdash Meredith, Legal = Dotdash Meredith Inc.. Leadership overlap with allrecipes.com,investopedia.com. 4 sister domain...	2026-03-04 01:49:52
11	bbc.com	BBC	British Broadcasting Corporation	BBC	0		bbcamerica.com,bbcgoodfood.com	30	145000000	64.75	/about parent company + /legal entity match + sister domain registry	BBC: Parent = British Broadcasting Corporation, Legal = BBC. No leadership overlap detected. 2 sister domains. Confidence: 65%.	2026-03-04 01:49:52
12	weather.com	The Weather Channel	Allen Media Group	The Weather Channel LLC	0		localish.com	28	67000000	67.04	/about parent company + /legal entity match + sister domain registry	The Weather Channel: Parent = Allen Media Group, Legal = The Weather Channel LLC. No leadership overlap detected. 1 sister domains. Confidence: 67%.	2026-03-04 01:49:52
13	forbes.com	Forbes	Forbes Media	Forbes Media LLC	0			25	47000000	41.21	/about parent company + /legal entity match	Forbes: Parent = Forbes Media, Legal = Forbes Media LLC. No leadership overlap detected. 0 sister domains. Confidence: 41%.	2026-03-04 01:49:52
14	theguardian.com	The Guardian	Guardian Media Group	Guardian News & Media Ltd	0		observer.co.uk	27	85000000	64.59	/about parent company + /legal entity match + sister domain registry	The Guardian: Parent = Guardian Media Group, Legal = Guardian News & Media Ltd. No leadership overlap detected. 1 sister domains. Confidence: 65%.	2026-03-04 01:49:52
15	bloomberg.com	Bloomberg	Bloomberg L.P.	Bloomberg L.P.	0		businessweek.com	26	42000000	68.20	/about parent company + /legal entity match + sister domain registry	Bloomberg: Parent = Bloomberg L.P., Legal = Bloomberg L.P.. No leadership overlap detected. 1 sister domains. Confidence: 68%.	2026-03-04 01:49:52
16	healthline.com	Healthline	Red Ventures	Healthline Media Inc.	1	medicalnewstoday.com,greatist.com	medicalnewstoday.com,greatist.com,psych-central.com	18	89000000	89.36	/about parent company + /legal entity match + /leadership overlap + sister domain registry	Healthline: Parent = Red Ventures, Legal = Healthline Media Inc.. Leadership overlap with medicalnewstoday.com,greatist.com. 3 sister domains. Conf...	2026-03-04 01:49:52
17	webmd.com	WebMD	Internet Brands	WebMD LLC	1	medscape.com,rxlist.com	medscape.com,rxlist.com,drugs.com	24	76000000	86.76	/about parent company + /legal entity match + /leadership overlap + sister domain registry	WebMD: Parent = Internet Brands, Legal = WebMD LLC. Leadership overlap with medscape.com,rxlist.com. 3 sister domains. Confidence: 87%.	2026-03-04 01:49:52
18	cnet.com	CNET	Red Ventures	Red Ventures LLC	1	zdnet.com,chowhound.com	zdnet.com,techrepublic.com,chowhound.com	29	28000000	89.71	/about parent company + /legal entity match + /leadership overlap + sister domain registry	CNET: Parent = Red Ventures, Legal = Red Ventures LLC. Leadership overlap with zdnet.com,chowhound.com. 3 sister domains. Confidence: 90%.	2026-03-04 01:49:52
19	insider.com	Insider	Axel Springer SE	Insider Inc.	1	businessinsider.com	businessinsider.com	12	35000000	91.48	/about parent company + /legal entity match + /leadership overlap + sister domain registry	Insider: Parent = Axel Springer SE, Legal = Insider Inc.. Leadership overlap with businessinsider.com. 1 sister domains. Confidence: 91%.	2026-03-04 01:49:52
20	vox.com	Vox Media	Vox Media LLC	Vox Media LLC	1	theverge.com,polygon.com,eater.com	theverge.com,polygon.com,sbnation.com,eater.com	12	21000000	85.05	/about parent company + /legal entity match + /leadership overlap + sister domain registry	Vox Media: Parent = Vox Media LLC, Legal = Vox Media LLC. Leadership overlap with theverge.com,polygon.com,eater.com. 4 sister domains. Confidence:...	2026-03-04 01:49:52
21	cbsnews.com	CBS News	Paramount Global	CBS Broadcasting Inc.	1	cbssports.com,247sports.com	cbssports.com,247sports.com,metacritic.com	28	41000000	91.45	/about parent company + /legal entity match + /leadership overlap + sister domain registry	CBS News: Parent = Paramount Global, Legal = CBS Broadcasting Inc.. Leadership overlap with cbssports.com,247sports.com. 3 sister domains. Confiden...	2026-03-04 01:49:52
22	abcnews.go.com	ABC News	The Walt Disney Company	American Broadcasting Companies Inc.	1	espn.com,goodmorningamerica.com	espn.com,fivethirtyeight.com,goodmorningamerica.com	27	38000000	90.59	/about parent company + /legal entity match + /leadership overlap + sister domain registry	ABC News: Parent = The Walt Disney Company, Legal = American Broadcasting Companies Inc.. Leadership overlap with espn.com,goodmorningamerica.com. ...	2026-03-04 01:49:52
23	politico.com	Politico	Axel Springer SE	Politico LLC	1	businessinsider.com	protocol.com	18	16000000	87.72	/about parent company + /legal entity match + /leadership overlap + sister domain registry	Politico: Parent = Axel Springer SE, Legal = Politico LLC. Leadership overlap with businessinsider.com. 1 sister domains. Confidence: 88%.	2026-03-04 01:49:52
24	slate.com	Slate	Graham Holdings Company	The Slate Group LLC	0		foreignpolicy.com	28	9500000	64.24	/about parent company + /legal entity match + sister domain registry	Slate: Parent = Graham Holdings Company, Legal = The Slate Group LLC. No leadership overlap detected. 1 sister domains. Confidence: 64%.	2026-03-04 01:49:52
25	zillow.com	Zillow	Zillow Group	Zillow Group Inc.	1	trulia.com,hotpads.com	trulia.com,hotpads.com,streeteasy.com	19	56000000	92.66	/about parent company + /legal entity match + /leadership overlap + sister domain registry	Zillow: Parent = Zillow Group, Legal = Zillow Group Inc.. Leadership overlap with trulia.com,hotpads.com. 3 sister domains. Confidence: 93%.	2026-03-04 01:49:52
26	tripadvisor.com	TripAdvisor	Tripadvisor Inc.	Tripadvisor Inc.	1	viator.com,cruisecritic.com	viator.com,thefork.com,cruisecritic.com	24	83000000	87.69	/about parent company + /legal entity match + /leadership overlap + sister domain registry	TripAdvisor: Parent = Tripadvisor Inc., Legal = Tripadvisor Inc.. Leadership overlap with viator.com,cruisecritic.com. 3 sister domains. Confidence...	2026-03-04 01:49:52
27	reddit.com	Reddit	Reddit Inc.	Reddit Inc.	0			19	430000000	41.74	/about parent company + /legal entity match	Reddit: Parent = Reddit Inc., Legal = Reddit Inc.. No leadership overlap detected. 0 sister domains. Confidence: 42%.	2026-03-04 01:49:52
28	thehill.com	The Hill	Nexstar Media Group	Capitol Hill Publishing Corp	1	newsnationnow.com	newsnationnow.com,wpix.com	20	21000000	85.77	/about parent company + /legal entity match + /leadership overlap + sister domain registry	The Hill: Parent = Nexstar Media Group, Legal = Capitol Hill Publishing Corp. Leadership overlap with newsnationnow.com. 2 sister domains. Confiden...	2026-03-04 01:49:52
29	axios.com	Axios	Cox Enterprises	Axios Media Inc.	0			8	18000000	47.78	/about parent company + /legal entity match	Axios: Parent = Cox Enterprises, Legal = Axios Media Inc.. No leadership overlap detected. 0 sister domains. Confidence: 48%.	2026-03-04 01:49:52
30	yelp.com	Yelp	Yelp Inc.	Yelp Inc.	0			20	62000000	45.83	/about parent company + /legal entity match	Yelp: Parent = Yelp Inc., Legal = Yelp Inc.. No leadership overlap detected. 0 sister domains. Confidence: 46%.	2026-03-04 01:49:52
31	investopedia.com	Investopedia	Dotdash Meredith	Dotdash Meredith Inc.	1	people.com,allrecipes.com	people.com,allrecipes.com,food52.com,health.com	25	42000000	91.46	/about parent company + /legal entity match + /leadership overlap + sister domain registry	Investopedia: Parent = Dotdash Meredith, Legal = Dotdash Meredith Inc.. Leadership overlap with people.com,allrecipes.com. 4 sister domains. Confid...	2026-03-04 01:49:52

Portfolio Recommendations 27 rows

adtech2_freqcap_portfolio_recommendations

Per-parent-company frequency recommendations with cross-domain overlap analysis.

Purpose: Per-parent-company frequency recommendations with cross-domain overlap analysis

Column Guide

id Auto-incrementing unique row identifier

parent_company Parent/owning company name from /about page

domains_in_portfolio Number of domains in the parent company portfolio

total_portfolio_reach Combined monthly reach across all portfolio domains

recommended_daily_cap Recommended daily frequency cap

recommended_weekly_cap Recommended weekly frequency cap

cross_domain_overlap_pct Audience overlap percentage across owned domains

estimated_waste_reduction_pct Estimated ad waste reduction from cross-domain freq capping (%)

strategy Frequency management strategy

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	parent_company	domains_in_portfolio	total_portfolio_reach	recommended_daily_cap	recommended_weekly_cap	cross_domain_overlap_pct	estimated_waste_reduction_pct	strategy	ai_analysis	created_at
1	Warner Bros. Discovery	1	112000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Warner Bros. Discovery: 1 domains, 112,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
2	The Walt Disney Company	2	116000000	5	20	21.95	14.46	Small portfolio (2 domains) — unified frequency cap across sister domains.	The Walt Disney Company: 2 domains, 116,000,000 total reach. Overlap: 21.9%, waste reduction: 14.5%.	2026-03-04 01:49:52
3	The New York Times Company	1	95000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	The New York Times Company: 1 domains, 95,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
4	Fox Corporation	1	68000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Fox Corporation: 1 domains, 68,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
5	Nash Holdings	1	54000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Nash Holdings: 1 domains, 54,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
6	NBCUniversal (Comcast)	1	42000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	NBCUniversal (Comcast): 1 domains, 42,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
7	Gannett	1	31000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Gannett: 1 domains, 31,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
8	BuzzFeed Inc.	1	39000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	BuzzFeed Inc.: 1 domains, 39,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
9	DMG Media	1	89000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	DMG Media: 1 domains, 89,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
10	Dotdash Meredith	2	70000000	5	20	25.60	15.39	Small portfolio (2 domains) — unified frequency cap across sister domains.	Dotdash Meredith: 2 domains, 70,000,000 total reach. Overlap: 25.6%, waste reduction: 15.4%.	2026-03-04 01:49:52
11	British Broadcasting Corporation	1	145000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	British Broadcasting Corporation: 1 domains, 145,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
12	Allen Media Group	1	67000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Allen Media Group: 1 domains, 67,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
13	Forbes Media	1	47000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Forbes Media: 1 domains, 47,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
14	Guardian Media Group	1	85000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Guardian Media Group: 1 domains, 85,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
15	Bloomberg L.P.	1	42000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Bloomberg L.P.: 1 domains, 42,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
16	Red Ventures	2	117000000	5	20	19.28	15.20	Small portfolio (2 domains) — unified frequency cap across sister domains.	Red Ventures: 2 domains, 117,000,000 total reach. Overlap: 19.3%, waste reduction: 15.2%.	2026-03-04 01:49:52
17	Internet Brands	1	76000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Internet Brands: 1 domains, 76,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
18	Axel Springer SE	2	51000000	5	20	20.28	16.06	Small portfolio (2 domains) — unified frequency cap across sister domains.	Axel Springer SE: 2 domains, 51,000,000 total reach. Overlap: 20.3%, waste reduction: 16.1%.	2026-03-04 01:49:52
19	Vox Media LLC	1	21000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Vox Media LLC: 1 domains, 21,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
20	Paramount Global	1	41000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Paramount Global: 1 domains, 41,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
21	Graham Holdings Company	1	9500000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Graham Holdings Company: 1 domains, 9,500,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
22	Zillow Group	1	56000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Zillow Group: 1 domains, 56,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:52
23	Tripadvisor Inc.	1	83000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Tripadvisor Inc.: 1 domains, 83,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:53
24	Reddit Inc.	1	430000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Reddit Inc.: 1 domains, 430,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:53
25	Nexstar Media Group	1	21000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Nexstar Media Group: 1 domains, 21,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:53
26	Cox Enterprises	1	18000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Cox Enterprises: 1 domains, 18,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:53
27	Yelp Inc.	1	62000000	5	20	0.00	0.00	Single-domain publisher — standard frequency caps apply.	Yelp Inc.: 1 domains, 62,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%.	2026-03-04 01:49:53

Viewability Prediction

Correlates OpenPageRank, Domain Age, IAB categories, and Web Filtering with historical viewability for prediction.

Records

Tables

79.5%

Avg Predicted View%

4.5%

Avg Bid Adj.

0.4

Avg Correlation

7.1/10

Avg PageRank

Domain Predictions 31 rows

adtech2_viewability_domain_predictions

Per-domain predicted viewability from PageRank, Age, IAB, and placement signals.

Purpose: Per-domain predicted viewability from PageRank, Age, IAB, and placement signals

Column Guide

id Auto-incrementing unique row identifier

domain Website domain name analyzed

publisher_name Publisher brand name

open_page_rank OpenPageRank score (0-10 scale)

domain_age_years Domain registration age in years

iab_category IAB Content Taxonomy category

web_filtering_category Category from web filtering / content classification service

ad_format Ad format specification

ad_position Ad placement position (ATF/BTF/Sidebar/etc.)

device_type Device type (Desktop/Mobile/Tablet)

page_type No description available

historical_viewability_pct Historical measured viewability

predicted_viewability_pct AI-predicted viewability percentage

prediction_confidence Prediction confidence (0-100)

viewability_tier Viewability tier (Excellent/Good/Fair/Poor)

bid_adjustment_pct Recommended bid adjustment percentage based on viewability

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	domain	publisher_name	open_page_rank	domain_age_years	iab_category	web_filtering_category	ad_format	ad_position	device_type	page_type	historical_viewability_pct	predicted_viewability_pct	prediction_confidence	viewability_tier	bid_adjustment_pct	ai_analysis	created_at
1	nytimes.com	The New York Times	8.20	28	News	News/Media	Banner 300x250	ATF	Desktop	Article	82.40	95.00	81.65	High	10.00	nytimes.com ATF/Desktop: Predicted 95.0% (was 82.4%). PageRank 8.2 boosts prediction. News/Media category.	2026-03-04 01:49:53
2	nytimes.com	The New York Times	8.20	28	News	News/Media	Banner 300x600	BTF	Mobile	Article	61.20	62.15	83.63	Medium	0.00	nytimes.com BTF/Mobile: Predicted 62.1% (was 61.2%). PageRank 8.2 boosts prediction. News/Media category.	2026-03-04 01:49:53
3	espn.com	ESPN	8.00	27	Sports	Sports	Banner 728x90	ATF	Desktop	Article	75.80	95.00	87.77	High	10.00	espn.com ATF/Desktop: Predicted 95.0% (was 75.8%). PageRank 8.0 boosts prediction. Sports category.	2026-03-04 01:49:53
4	espn.com	ESPN	8.00	27	Sports	Sports	Banner 300x250	Sidebar	Desktop	Scoreboard	68.30	88.25	81.87	High	10.00	espn.com Sidebar/Desktop: Predicted 88.2% (was 68.3%). PageRank 8.0 boosts prediction. Sports category.	2026-03-04 01:49:53
5	cnn.com	CNN	8.50	30	News	News/Media	Banner 300x250	ATF	Desktop	Article	72.10	95.00	82.30	High	10.00	cnn.com ATF/Desktop: Predicted 95.0% (was 72.1%). PageRank 8.5 boosts prediction. News/Media category.	2026-03-04 01:49:53
6	cnn.com	CNN	8.50	30	News	News/Media	Banner 300x600	BTF	Mobile	Article	48.50	50.31	87.05	Medium	-15.00	cnn.com BTF/Mobile: Predicted 50.3% (was 48.5%). PageRank 8.5 boosts prediction. News/Media category.	2026-03-04 01:49:53
7	bloomberg.com	Bloomberg	8.10	26	Business	News/Media	Banner 970x250	ATF	Desktop	Article	85.60	95.00	83.19	High	10.00	bloomberg.com ATF/Desktop: Predicted 95.0% (was 85.6%). PageRank 8.1 boosts prediction. News/Media category.	2026-03-04 01:49:53
8	washingtonpost.com	The Washington Post	7.80	26	News	News/Media	Banner 300x250	ATF	Desktop	Article	79.30	95.00	86.05	High	10.00	washingtonpost.com ATF/Desktop: Predicted 95.0% (was 79.3%). PageRank 7.8 boosts prediction. News/Media category.	2026-03-04 01:49:53
9	washingtonpost.com	The Washington Post	7.80	26	News	News/Media	Native In-Feed	In-Article	Mobile	Article	71.80	85.02	86.49	High	10.00	washingtonpost.com In-Article/Mobile: Predicted 85.0% (was 71.8%). PageRank 7.8 boosts prediction. News/Media category.	2026-03-04 01:49:53
10	forbes.com	Forbes	7.50	25	Business	Business/Finance	Banner 300x250	ATF	Desktop	Article	66.70	95.00	80.06	High	10.00	forbes.com ATF/Desktop: Predicted 95.0% (was 66.7%). PageRank 7.5 boosts prediction. Business/Finance category.	2026-03-04 01:49:53
11	forbes.com	Forbes	7.50	25	Business	Business/Finance	Banner 728x90	BTF	Desktop	Listicle	52.10	60.93	86.98	Medium	0.00	forbes.com BTF/Desktop: Predicted 60.9% (was 52.1%). PageRank 7.5 boosts prediction. Business/Finance category.	2026-03-04 01:49:53
12	buzzfeed.com	BuzzFeed	6.50	12	Entertainment	Entertainment	Banner 300x250	ATF	Mobile	Listicle	55.40	68.54	79.55	Medium	0.00	buzzfeed.com ATF/Mobile: Predicted 68.5% (was 55.4%). PageRank 6.5 boosts prediction. Entertainment category.	2026-03-04 01:49:53
13	buzzfeed.com	BuzzFeed	6.50	12	Entertainment	Entertainment	Native In-Feed	In-Feed	Mobile	Feed	62.80	71.64	81.37	High	0.00	buzzfeed.com In-Feed/Mobile: Predicted 71.6% (was 62.8%). PageRank 6.5 boosts prediction. Entertainment category.	2026-03-04 01:49:53
14	dailymail.co.uk	Daily Mail	7.60	27	News	News/Media	Banner 300x250	ATF	Desktop	Article	51.20	76.56	81.17	High	10.00	dailymail.co.uk ATF/Desktop: Predicted 76.6% (was 51.2%). PageRank 7.6 boosts prediction. News/Media category.	2026-03-04 01:49:53
15	dailymail.co.uk	Daily Mail	7.60	27	News	News/Media	Banner 300x600	BTF	Mobile	Article	38.60	41.48	86.24	Low	-15.00	dailymail.co.uk BTF/Mobile: Predicted 41.5% (was 38.6%). PageRank 7.6 boosts prediction. News/Media category.	2026-03-04 01:49:53
16	weather.com	The Weather Channel	7.40	28	Science	Weather	Banner 300x250	ATF	Mobile	Forecast	73.40	95.00	87.10	High	10.00	weather.com ATF/Mobile: Predicted 95.0% (was 73.4%). PageRank 7.4 boosts prediction. Weather category.	2026-03-04 01:49:53
17	healthline.com	Healthline Media	6.80	18	Health & Fitness	Health	Banner 300x250	ATF	Desktop	Article	70.20	93.92	88.33	High	10.00	healthline.com ATF/Desktop: Predicted 93.9% (was 70.2%). PageRank 6.8 boosts prediction. Health category.	2026-03-04 01:49:53
18	healthline.com	Healthline Media	6.80	18	Health & Fitness	Health	Banner 300x250	In-Article	Mobile	Article	58.90	68.67	84.12	Medium	0.00	healthline.com In-Article/Mobile: Predicted 68.7% (was 58.9%). PageRank 6.8 boosts prediction. Health category.	2026-03-04 01:49:53
19	wired.com	WIRED	6.80	27	Technology & Computing	Technology	Banner 970x250	ATF	Desktop	Article	78.50	95.00	84.79	High	10.00	wired.com ATF/Desktop: Predicted 95.0% (was 78.5%). PageRank 6.8 boosts prediction. Technology category.	2026-03-04 01:49:53
20	techcrunch.com	TechCrunch	7.20	19	Technology & Computing	Technology	Banner 300x250	ATF	Desktop	Article	74.90	95.00	85.17	High	10.00	techcrunch.com ATF/Desktop: Predicted 95.0% (was 74.9%). PageRank 7.2 boosts prediction. Technology category.	2026-03-04 01:49:53
21	reddit.com	Reddit	7.50	19	Technology & Computing	Social Media	Native Promoted	In-Feed	Desktop	Feed	69.10	87.53	80.46	High	10.00	reddit.com In-Feed/Desktop: Predicted 87.5% (was 69.1%). PageRank 7.5 boosts prediction. Social Media category.	2026-03-04 01:49:53
22	reddit.com	Reddit	7.50	19	Technology & Computing	Social Media	Native Promoted	In-Feed	Mobile	Feed	64.50	73.07	82.89	High	0.00	reddit.com In-Feed/Mobile: Predicted 73.1% (was 64.5%). PageRank 7.5 boosts prediction. Social Media category.	2026-03-04 01:49:53
23	webmd.com	WebMD	7.00	24	Health & Fitness	Health	Banner 300x250	ATF	Desktop	Article	65.30	88.48	81.33	High	10.00	webmd.com ATF/Desktop: Predicted 88.5% (was 65.3%). PageRank 7.0 boosts prediction. Health category.	2026-03-04 01:49:53
24	webmd.com	WebMD	7.00	24	Health & Fitness	Health	Banner 300x600	BTF	Mobile	Article	44.80	41.11	81.78	Low	-15.00	webmd.com BTF/Mobile: Predicted 41.1% (was 44.8%). PageRank 7.0 boosts prediction. Health category.	2026-03-04 01:49:53
25	tripadvisor.com	TripAdvisor	7.00	24	Travel	Travel	Banner 300x250	ATF	Desktop	Listing	71.60	95.00	82.65	High	10.00	tripadvisor.com ATF/Desktop: Predicted 95.0% (was 71.6%). PageRank 7.0 boosts prediction. Travel category.	2026-03-04 01:49:53
26	zillow.com	Zillow	7.30	19	Real Estate	Real Estate	Banner 728x90	ATF	Desktop	Listing	76.80	95.00	81.70	High	10.00	zillow.com ATF/Desktop: Predicted 95.0% (was 76.8%). PageRank 7.3 boosts prediction. Real Estate category.	2026-03-04 01:49:53
27	cnet.com	CNET	7.10	29	Technology & Computing	Technology	Banner 300x250	ATF	Desktop	Review	67.40	93.40	88.57	High	10.00	cnet.com ATF/Desktop: Predicted 93.4% (was 67.4%). PageRank 7.1 boosts prediction. Technology category.	2026-03-04 01:49:53
28	allrecipes.com	Allrecipes	6.20	26	Food & Drink	Food/Recipes	Banner 300x250	ATF	Desktop	Recipe	63.80	89.39	83.49	High	10.00	allrecipes.com ATF/Desktop: Predicted 89.4% (was 63.8%). PageRank 6.2 boosts prediction. Food/Recipes category.	2026-03-04 01:49:53
29	allrecipes.com	Allrecipes	6.20	26	Food & Drink	Food/Recipes	Banner 300x250	In-Recipe	Mobile	Recipe	56.20	58.93	84.69	Medium	0.00	allrecipes.com In-Recipe/Mobile: Predicted 58.9% (was 56.2%). PageRank 6.2 boosts prediction. Food/Recipes category.	2026-03-04 01:49:53
30	theguardian.com	The Guardian	7.20	27	News	News/Media	Banner 300x250	ATF	Desktop	Article	80.10	95.00	83.19	High	10.00	theguardian.com ATF/Desktop: Predicted 95.0% (was 80.1%). PageRank 7.2 boosts prediction. News/Media category.	2026-03-04 01:49:53
31	bestproductreviews.xyz	Best Product Reviews	0.30	1	Shopping	MFA/Clickbait	Banner 300x250	ATF	Mobile	Listicle	32.10	25.00	62.00	Low	-15.00	bestproductreviews.xyz ATF/Mobile: Predicted 25.0% (was 32.1%). PageRank 0.3 reduces prediction. MFA/Clickbait category.	2026-03-04 01:49:53

Signal Correlations 8 rows

adtech2_viewability_signal_correlations

Signal-to-viewability correlation analysis with statistical significance.

Purpose: Signal-to-viewability correlation analysis with statistical significance

Column Guide

id Auto-incrementing unique row identifier

signal_name Quality signal name

signal_category Signal category for correlation analysis (PageRank/Age/IAB/Filtering)

correlation_with_viewability Pearson correlation coefficient with viewability (-1 to 1)

avg_impact_pct No description available

sample_size No description available

statistical_significance Statistical significance p-value of the correlation

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	signal_name	signal_category	correlation_with_viewability	avg_impact_pct	sample_size	statistical_significance	ai_analysis	created_at
1	OpenPageRank	Domain Authority	0.720	8.50	31	p < 0.001	OpenPageRank: r=0.72, avg impact +8.5%. p < 0.001.	2026-03-04 01:49:53
2	Domain Age	Domain Authority	0.450	4.20	31	p < 0.01	Domain Age: r=0.45, avg impact +4.2%. p < 0.01.	2026-03-04 01:49:53
3	Has About Page	Domain Intelligence	0.380	3.80	31	p < 0.01	Has About Page: r=0.38, avg impact +3.8%. p < 0.01.	2026-03-04 01:49:53
4	Web Filtering (Safe)	Content Classification	0.550	6.10	31	p < 0.001	Web Filtering (Safe): r=0.55, avg impact +6.1%. p < 0.001.	2026-03-04 01:49:53
5	Ad Position (ATF)	Placement	0.820	12.30	31	p < 0.001	Ad Position (ATF): r=0.82, avg impact +12.3%. p < 0.001.	2026-03-04 01:49:53
6	Device (Desktop)	Placement	0.350	3.50	31	p < 0.05	Device (Desktop): r=0.35, avg impact +3.5%. p < 0.05.	2026-03-04 01:49:53
7	IAB Category (News)	Content Classification	0.280	2.80	31	p < 0.05	IAB Category (News): r=0.28, avg impact +2.8%. p < 0.05.	2026-03-04 01:49:53
8	MFA/Clickbait Flag	Content Classification	-0.680	-9.20	31	p < 0.001	MFA/Clickbait Flag: r=-0.68, avg impact -9.2%. p < 0.001.	2026-03-04 01:49:53

Auction Intelligence

Detects spoofing (low PageRank claiming premium brands), category mismatches (IAB vs Web Filtering), and missing verification signals.

Records

Tables

$33,175

Total Waste

76.3/100

Avg Trust Score

84.9/100

Avg Confidence

Anomalies Found

Domain Anomalies 19 rows

adtech2_auction_domain_anomalies

Domain spoofing, category mismatch, and PageRank discrepancy alerts.

Purpose: Domain spoofing, category mismatch, and PageRank discrepancy alerts

Column Guide

id Auto-incrementing unique row identifier

domain Website domain name analyzed

claimed_publisher_name No description available

anomaly_type Type of auction anomaly (Spoofing/CategoryMismatch/PageRankDiscrepancy)

severity Anomaly severity (Info/Low/Medium/High/Critical)

description Detailed description of the finding

open_page_rank OpenPageRank score (0-10 scale)

web_filtering_category_actual Actual category from web filtering service

iab_category_claimed IAB category claimed by the publisher in bid request

confidence_score Detection confidence score (0-100)

estimated_waste_usd Estimated wasted spend from this anomaly in USD

recommended_action AI-recommended optimization action

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	domain	claimed_publisher_name	anomaly_type	severity	description	open_page_rank	web_filtering_category_actual	iab_category_claimed	confidence_score	estimated_waste_usd	recommended_action	ai_analysis	created_at
1	nytimes-today.xyz	The New York Times	Domain Spoofing	Critical	Domain nytimes-today.xyz claims to be The New York Times but has PageRank 0.3 (expected >7). Likely spoofed inventory.	0.30	MFA/Clickbait	News	98.00	6000.00	Block immediately	Domain nytimes-today.xyz claims to be The New York Times but has PageRank 0.3 (expected >7). Likely spoofed inventory.	2026-03-04 01:49:53
2	nytimes-today.xyz	The New York Times	Category Mismatch	High	nytimes-today.xyz claims IAB "News" but Web Filtering classifies as "MFA/Clickbait". Category spoofing suspected.	0.30	MFA/Clickbait	News	90.00	3000.00	Investigate and monitor	nytimes-today.xyz claims IAB "News" but Web Filtering classifies as "MFA/Clickbait". Category spoofing suspected.	2026-03-04 01:49:53
3	nytimes-today.xyz	The New York Times	Unverified Publisher	Medium	nytimes-today.xyz has no /about page, PageRank 0.3, domain age 0yr. Cannot verify publisher identity.	0.30	MFA/Clickbait	News	75.00	1000.00	Flag for review	nytimes-today.xyz has no /about page, PageRank 0.3, domain age 0yr. Cannot verify publisher identity.	2026-03-04 01:49:53
4	nytimes-today.xyz	The New York Times	Missing Ads.txt	Medium	nytimes-today.xyz has no ads.txt entries but inventory sold as RESELLER via OpenX. Unauthorized reselling suspected.	0.30	MFA/Clickbait	News	70.00	2000.00	Flag for review	nytimes-today.xyz has no ads.txt entries but inventory sold as RESELLER via OpenX. Unauthorized reselling suspected.	2026-03-04 01:49:53
5	espn-livescores.co	ESPN Live Scores	Domain Spoofing	Critical	Domain espn-livescores.co claims to be ESPN Live Scores but has PageRank 0.2 (expected >7). Likely spoofed inventory.	0.20	Malware/Scam	Sports	98.00	2250.00	Block immediately	Domain espn-livescores.co claims to be ESPN Live Scores but has PageRank 0.2 (expected >7). Likely spoofed inventory.	2026-03-04 01:49:53
6	espn-livescores.co	ESPN Live Scores	Malware/Phishing	Critical	espn-livescores.co classified as "Malware/Scam" by Web Filtering. Immediate block recommended.	0.20	Malware/Scam	Sports	99.00	2250.00	Block immediately	espn-livescores.co classified as "Malware/Scam" by Web Filtering. Immediate block recommended.	2026-03-04 01:49:53
7	espn-livescores.co	ESPN Live Scores	Unverified Publisher	Medium	espn-livescores.co has no /about page, PageRank 0.2, domain age 0yr. Cannot verify publisher identity.	0.20	Malware/Scam	Sports	75.00	375.00	Flag for review	espn-livescores.co has no /about page, PageRank 0.2, domain age 0yr. Cannot verify publisher identity.	2026-03-04 01:49:53
8	espn-livescores.co	ESPN Live Scores	Missing Ads.txt	Medium	espn-livescores.co has no ads.txt entries but inventory sold as RESELLER via PubMatic. Unauthorized reselling suspected.	0.20	Malware/Scam	Sports	70.00	750.00	Flag for review	espn-livescores.co has no ads.txt entries but inventory sold as RESELLER via PubMatic. Unauthorized reselling suspected.	2026-03-04 01:49:53
9	cnn-breaking.info	CNN Breaking News	Domain Spoofing	Critical	Domain cnn-breaking.info claims to be CNN Breaking News but has PageRank 0.4 (expected >7). Likely spoofed inventory.	0.40	MFA/Clickbait	News	98.00	4200.00	Block immediately	Domain cnn-breaking.info claims to be CNN Breaking News but has PageRank 0.4 (expected >7). Likely spoofed inventory.	2026-03-04 01:49:53
10	cnn-breaking.info	CNN Breaking News	Category Mismatch	High	cnn-breaking.info claims IAB "News" but Web Filtering classifies as "MFA/Clickbait". Category spoofing suspected.	0.40	MFA/Clickbait	News	90.00	2100.00	Investigate and monitor	cnn-breaking.info claims IAB "News" but Web Filtering classifies as "MFA/Clickbait". Category spoofing suspected.	2026-03-04 01:49:53
11	cnn-breaking.info	CNN Breaking News	Unverified Publisher	Medium	cnn-breaking.info has no /about page, PageRank 0.4, domain age 1yr. Cannot verify publisher identity.	0.40	MFA/Clickbait	News	75.00	700.00	Flag for review	cnn-breaking.info has no /about page, PageRank 0.4, domain age 1yr. Cannot verify publisher identity.	2026-03-04 01:49:53
12	bloomberg-market.net	Bloomberg Markets	Domain Spoofing	Critical	Domain bloomberg-market.net claims to be Bloomberg Markets but has PageRank 0.1 (expected >7). Likely spoofed inventory.	0.10	Phishing	Business	98.00	900.00	Block immediately	Domain bloomberg-market.net claims to be Bloomberg Markets but has PageRank 0.1 (expected >7). Likely spoofed inventory.	2026-03-04 01:49:54
13	bloomberg-market.net	Bloomberg Markets	Malware/Phishing	Critical	bloomberg-market.net classified as "Phishing" by Web Filtering. Immediate block recommended.	0.10	Phishing	Business	99.00	900.00	Block immediately	bloomberg-market.net classified as "Phishing" by Web Filtering. Immediate block recommended.	2026-03-04 01:49:54
14	bloomberg-market.net	Bloomberg Markets	Unverified Publisher	Medium	bloomberg-market.net has no /about page, PageRank 0.1, domain age 0yr. Cannot verify publisher identity.	0.10	Phishing	Business	75.00	150.00	Flag for review	bloomberg-market.net has no /about page, PageRank 0.1, domain age 0yr. Cannot verify publisher identity.	2026-03-04 01:49:54
15	bloomberg-market.net	Bloomberg Markets	Missing Ads.txt	Medium	bloomberg-market.net has no ads.txt entries but inventory sold as RESELLER via Xandr. Unauthorized reselling suspected.	0.10	Phishing	Business	70.00	300.00	Flag for review	bloomberg-market.net has no ads.txt entries but inventory sold as RESELLER via Xandr. Unauthorized reselling suspected.	2026-03-04 01:49:54
16	fox-newsalert.com	Fox News Alert	Domain Spoofing	Critical	Domain fox-newsalert.com claims to be Fox News Alert but has PageRank 0.5 (expected >7). Likely spoofed inventory.	0.50	MFA/Clickbait	News	98.00	3150.00	Block immediately	Domain fox-newsalert.com claims to be Fox News Alert but has PageRank 0.5 (expected >7). Likely spoofed inventory.	2026-03-04 01:49:54
17	fox-newsalert.com	Fox News Alert	Category Mismatch	High	fox-newsalert.com claims IAB "News" but Web Filtering classifies as "MFA/Clickbait". Category spoofing suspected.	0.50	MFA/Clickbait	News	90.00	1575.00	Investigate and monitor	fox-newsalert.com claims IAB "News" but Web Filtering classifies as "MFA/Clickbait". Category spoofing suspected.	2026-03-04 01:49:54
18	fox-newsalert.com	Fox News Alert	Unverified Publisher	Medium	fox-newsalert.com has no /about page, PageRank 0.5, domain age 1yr. Cannot verify publisher identity.	0.50	MFA/Clickbait	News	75.00	525.00	Flag for review	fox-newsalert.com has no /about page, PageRank 0.5, domain age 1yr. Cannot verify publisher identity.	2026-03-04 01:49:54
19	fox-newsalert.com	Fox News Alert	Missing Ads.txt	Medium	fox-newsalert.com has no ads.txt entries but inventory sold as RESELLER via Sovrn. Unauthorized reselling suspected.	0.50	MFA/Clickbait	News	70.00	1050.00	Flag for review	fox-newsalert.com has no ads.txt entries but inventory sold as RESELLER via Sovrn. Unauthorized reselling suspected.	2026-03-04 01:49:54

Integrity Scores 31 rows

adtech2_auction_integrity_scores

Per-domain trust verification scores with integrity grading.

Purpose: Per-domain trust verification scores with integrity grading

Column Guide

id Auto-incrementing unique row identifier

domain Website domain name analyzed

claimed_publisher_name No description available

trust_verification_score Trust verification composite score (0-100)

pagerank_consistency PageRank consistency check result (Pass/Warn/Fail)

category_consistency Category consistency between IAB claim and web filtering (Pass/Warn/Fail)

about_page_verification Whether /about page ownership matches claimed publisher (Pass/Warn/Fail)

ads_txt_verification Ads.txt verification status (Pass/Warn/Fail)

overall_integrity_grade Overall domain integrity grade (A/B/C/D/F)

ssp_name Supply-Side Platform name

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	domain	claimed_publisher_name	trust_verification_score	pagerank_consistency	category_consistency	about_page_verification	ads_txt_verification	overall_integrity_grade	ssp_name	ai_analysis	created_at
1	nytimes.com	The New York Times	93.30	99.24	92.15	87.75	92.79	A+	Google AdX	nytimes.com: Grade A+ (93.3/100). PR consistency: 99, Category: 92, /about: 88.	2026-03-04 01:49:53
2	espn.com	ESPN	95.72	97.42	96.06	93.92	95.00	A+	Google AdX	espn.com: Grade A+ (95.7/100). PR consistency: 97, Category: 96, /about: 94.	2026-03-04 01:49:53
3	cnn.com	CNN	93.84	100.00	92.18	87.19	95.00	A+	OpenX	cnn.com: Grade A+ (93.8/100). PR consistency: 100, Category: 92, /about: 87.	2026-03-04 01:49:53
4	washingtonpost.com	The Washington Post	90.07	90.76	93.19	91.50	83.36	A+	PubMatic	washingtonpost.com: Grade A+ (90.1/100). PR consistency: 91, Category: 93, /about: 91.	2026-03-04 01:49:53
5	bloomberg.com	Bloomberg	89.22	95.52	95.54	93.09	67.05	A	Index Exchange	bloomberg.com: Grade A (89.2/100). PR consistency: 96, Category: 96, /about: 93.	2026-03-04 01:49:53
6	foxnews.com	Fox News	90.75	85.83	96.19	88.40	94.24	A+	Magnite	foxnews.com: Grade A+ (90.8/100). PR consistency: 86, Category: 96, /about: 88.	2026-03-04 01:49:53
7	techcrunch.com	TechCrunch	84.48	89.14	94.02	85.93	63.77	A	TripleLift	techcrunch.com: Grade A (84.5/100). PR consistency: 89, Category: 94, /about: 86.	2026-03-04 01:49:53
8	weather.com	The Weather Channel	93.44	90.88	95.62	93.07	95.00	A+	Amazon APS	weather.com: Grade A+ (93.4/100). PR consistency: 91, Category: 96, /about: 93.	2026-03-04 01:49:53
9	cbsnews.com	CBS News	88.20	84.22	97.84	88.79	81.42	A	FreeWheel	cbsnews.com: Grade A (88.2/100). PR consistency: 84, Category: 98, /about: 89.	2026-03-04 01:49:53
10	forbes.com	Forbes	93.92	91.98	95.71	93.62	95.00	A+	Sharethrough	forbes.com: Grade A+ (93.9/100). PR consistency: 92, Category: 96, /about: 94.	2026-03-04 01:49:53
11	healthline.com	Healthline Media	84.80	82.83	92.27	87.28	75.32	A	Criteo	healthline.com: Grade A (84.8/100). PR consistency: 83, Category: 92, /about: 87.	2026-03-04 01:49:53
12	wired.com	WIRED	78.42	79.08	93.40	86.01	49.22	B	Teads	wired.com: Grade B (78.4/100). PR consistency: 79, Category: 93, /about: 86.	2026-03-04 01:49:53
13	nytimes-today.xyz	The New York Times	10.08	4.41	15.47	15.55	5.00	F	OpenX	nytimes-today.xyz: Grade F (10.1/100). PR consistency: 4, Category: 15, /about: 16.	2026-03-04 01:49:53
14	espn-livescores.co	ESPN Live Scores	12.24	1.00	24.05	19.72	5.00	F	PubMatic	espn-livescores.co: Grade F (12.2/100). PR consistency: 1, Category: 24, /about: 20.	2026-03-04 01:49:53
15	cnn-breaking.info	CNN Breaking News	10.20	2.83	20.94	12.45	5.00	F	Magnite	cnn-breaking.info: Grade F (10.2/100). PR consistency: 3, Category: 21, /about: 12.	2026-03-04 01:49:54
16	bloomberg-market.net	Bloomberg Markets	30.79	4.14	95.84	18.35	5.00	D	Xandr	bloomberg-market.net: Grade D (30.8/100). PR consistency: 4, Category: 96, /about: 18.	2026-03-04 01:49:54
17	fox-newsalert.com	Fox News Alert	12.19	8.06	21.64	13.44	5.00	F	Sovrn	fox-newsalert.com: Grade F (12.2/100). PR consistency: 8, Category: 22, /about: 13.	2026-03-04 01:49:54
18	reddit.com	Reddit	90.85	88.89	93.61	87.11	95.00	A+	Amazon APS	reddit.com: Grade A+ (90.8/100). PR consistency: 89, Category: 94, /about: 87.	2026-03-04 01:49:54
19	dailymail.co.uk	Daily Mail	93.40	93.46	93.89	91.55	95.00	A+	SpotX	dailymail.co.uk: Grade A+ (93.4/100). PR consistency: 93, Category: 94, /about: 92.	2026-03-04 01:49:54
20	buzzfeed.com	BuzzFeed	88.74	80.49	94.75	87.65	94.97	A	Smaato	buzzfeed.com: Grade A (88.7/100). PR consistency: 80, Category: 95, /about: 88.	2026-03-04 01:49:54
21	people.com	People Magazine	86.77	80.77	93.58	90.85	82.18	A	Kargo	people.com: Grade A (86.8/100). PR consistency: 81, Category: 94, /about: 91.	2026-03-04 01:49:54
22	webmd.com	WebMD	86.71	83.40	93.32	94.98	73.08	A	Yieldmo	webmd.com: Grade A (86.7/100). PR consistency: 83, Category: 93, /about: 95.	2026-03-04 01:49:54
23	cnet.com	CNET	87.42	82.75	92.28	86.10	90.02	A	Media.net	cnet.com: Grade A (87.4/100). PR consistency: 83, Category: 92, /about: 86.	2026-03-04 01:49:54
24	politico.com	Politico	80.18	79.75	94.53	85.64	56.05	A	Undertone	politico.com: Grade A (80.2/100). PR consistency: 80, Category: 95, /about: 86.	2026-03-04 01:49:54
25	cnbc.com	CNBC	88.14	92.98	95.17	94.71	63.89	A	AppNexus	cnbc.com: Grade A (88.1/100). PR consistency: 93, Category: 95, /about: 95.	2026-03-04 01:49:54
26	tripadvisor.com	TripAdvisor	86.42	81.07	96.32	91.82	75.30	A	Verizon Media	tripadvisor.com: Grade A (86.4/100). PR consistency: 81, Category: 96, /about: 92.	2026-03-04 01:49:54
27	allrecipes.com	Allrecipes	84.29	73.00	95.85	86.12	84.48	A	33Across	allrecipes.com: Grade A (84.3/100). PR consistency: 73, Category: 96, /about: 86.	2026-03-04 01:49:54
28	investopedia.com	Investopedia	84.05	82.52	97.72	93.76	57.11	A	Index Exchange	investopedia.com: Grade A (84.0/100). PR consistency: 83, Category: 98, /about: 94.	2026-03-04 01:49:54
29	theatlantic.com	The Atlantic	86.23	88.80	93.07	94.13	63.96	A	GumGum	theatlantic.com: Grade A (86.2/100). PR consistency: 89, Category: 93, /about: 94.	2026-03-04 01:49:54
30	realtor.com	Realtor.com	85.53	85.19	95.83	91.09	66.22	A	Xandr	realtor.com: Grade A (85.5/100). PR consistency: 85, Category: 96, /about: 91.	2026-03-04 01:49:54
31	motortrend.com	MotorTrend	86.41	77.18	95.24	92.79	81.24	A	Magnite	motortrend.com: Grade A (86.4/100). PR consistency: 77, Category: 95, /about: 93.	2026-03-04 01:49:54

Cross-Exchange Arbitrage

Maps same-publisher inventory across SSPs using /partners and /api signals to detect cross-exchange price gaps.

Records

Tables

$6,892,500

Total Savings

25.5%

Avg Price Gap

53.3/100

Avg Opportunity

86.2/100

Avg Price Consistency

Domain Detection 31 rows

adtech2_arbitrage_domain_detection

Per-publisher cross-SSP price gap detection with savings potential.

Purpose: Per-publisher cross-SSP price gap detection with savings potential

Column Guide

id Auto-incrementing unique row identifier

publisher_domain Publisher website domain

publisher_name Publisher brand name

open_page_rank OpenPageRank score (0-10 scale)

iab_category IAB Content Taxonomy category

ssp_a_name First SSP in comparison pair

ssp_a_cpm No description available

ssp_b_name Second SSP in comparison pair

ssp_b_cpm No description available

price_gap_cpm Absolute CPM price gap between SSPs

price_gap_pct Percentage price gap between SSPs

arbitrage_opportunity_score Arbitrage opportunity strength (0-100)

recommended_exchange Recommended lower-cost exchange

monthly_savings_potential Monthly savings potential in USD

confidence No description available

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	publisher_domain	publisher_name	open_page_rank	iab_category	ssp_a_name	ssp_a_cpm	ssp_b_name	ssp_b_cpm	price_gap_cpm	price_gap_pct	arbitrage_opportunity_score	recommended_exchange	monthly_savings_potential	confidence	ai_analysis	created_at
1	nytimes.com	The New York Times	8.20	News	Google AdX	4.8000	OpenX	3.6000	1.2000	25.00	56.02	OpenX	320400.00	High	nytimes.com: $4.80 (Google AdX) vs $3.60 (OpenX). Gap: $1.20 (25.0%). Publisher has /partners page — likely direct relationships. PageRank 8.2/10.	2026-03-04 01:49:54
2	espn.com	ESPN	8.00	Sports	Google AdX	5.1000	PubMatic	4.2000	0.9000	17.65	39.68	PubMatic	256500.00	High	espn.com: $5.10 (Google AdX) vs $4.20 (PubMatic). Gap: $0.90 (17.6%). Publisher has /partners page — likely direct relationships. PageRank 8.0/10.	2026-03-04 01:49:54
3	cnn.com	CNN	8.50	News	Index Exchange	3.4000	Magnite	2.8000	0.6000	17.65	42.68	Magnite	216000.00	High	cnn.com: $3.40 (Index Exchange) vs $2.80 (Magnite). Gap: $0.60 (17.6%). Publisher has /partners page — likely direct relationships. PageRank 8.5/10.	2026-03-04 01:49:54
4	bloomberg.com	Bloomberg	8.10	Business	Google AdX	8.9000	Index Exchange	7.2000	1.7000	19.10	43.64	Index Exchange	214200.00	High	bloomberg.com: $8.90 (Google AdX) vs $7.20 (Index Exchange). Gap: $1.70 (19.1%). No /partners page. PageRank 8.1/10.	2026-03-04 01:49:54
5	washingtonpost.com	The Washington Post	7.80	News	PubMatic	4.6000	OpenX	3.5000	1.1000	23.91	54.36	OpenX	224400.00	High	washingtonpost.com: $4.60 (PubMatic) vs $3.50 (OpenX). Gap: $1.10 (23.9%). Publisher has /partners page — likely direct relationships. PageRank 7.8...	2026-03-04 01:49:54
6	foxnews.com	Fox News	7.00	News	Magnite	9.8000	SpotX	8.2000	1.6000	16.33	40.91	SpotX	326400.00	High	foxnews.com: $9.80 (Magnite) vs $8.20 (SpotX). Gap: $1.60 (16.3%). Publisher has /partners page — likely direct relationships. PageRank 7.0/10.	2026-03-04 01:49:54
7	nbcnews.com	NBC News	7.00	News	Xandr	3.2000	OpenX	2.4000	0.8000	25.00	55.64	OpenX	100800.00	High	nbcnews.com: $3.20 (Xandr) vs $2.40 (OpenX). Gap: $0.80 (25.0%). Publisher has /partners page — likely direct relationships. PageRank 7.0/10.	2026-03-04 01:49:54
8	techcrunch.com	TechCrunch	7.20	Technology & Computing	TripleLift	6.8000	Sharethrough	5.4000	1.4000	20.59	42.98	Sharethrough	105000.00	High	techcrunch.com: $6.80 (TripleLift) vs $5.40 (Sharethrough). Gap: $1.40 (20.6%). No /partners page. PageRank 7.2/10.	2026-03-04 01:49:54
9	weather.com	The Weather Channel	7.40	Science	Amazon APS	4.2000	InMobi	2.8000	1.4000	33.33	65.17	InMobi	462000.00	High	weather.com: $4.20 (Amazon APS) vs $2.80 (InMobi). Gap: $1.40 (33.3%). Publisher has /partners page — likely direct relationships. PageRank 7.4/10.	2026-03-04 01:49:54
10	cbsnews.com	CBS News	7.00	News	FreeWheel	14.8000	Magnite	11.5000	3.3000	22.30	44.69	Magnite	405900.00	High	cbsnews.com: $14.80 (FreeWheel) vs $11.50 (Magnite). Gap: $3.30 (22.3%). Publisher has /partners page — likely direct relationships. PageRank 7.0/10.	2026-03-04 01:49:54
11	forbes.com	Forbes	7.50	Business	OpenX	4.1000	Sovrn	2.9000	1.2000	29.27	57.65	Sovrn	259200.00	High	forbes.com: $4.10 (OpenX) vs $2.90 (Sovrn). Gap: $1.20 (29.3%). Publisher has /partners page — likely direct relationships. PageRank 7.5/10.	2026-03-04 01:49:54
12	buzzfeed.com	BuzzFeed	6.50	Entertainment	Sharethrough	2.8000	EMX Digital	1.5000	1.3000	46.43	83.69	EMX Digital	253500.00	High	buzzfeed.com: $2.80 (Sharethrough) vs $1.50 (EMX Digital). Gap: $1.30 (46.4%). No /partners page. PageRank 6.5/10.	2026-03-04 01:49:54
13	dailymail.co.uk	Daily Mail	7.60	News	Improve Digital	2.4000	Yieldmo	1.8000	0.6000	25.00	49.91	Yieldmo	180000.00	High	dailymail.co.uk: $2.40 (Improve Digital) vs $1.80 (Yieldmo). Gap: $0.60 (25.0%). Publisher has /partners page — likely direct relationships. PageRa...	2026-03-04 01:49:54
14	healthline.com	Healthline Media	6.80	Health & Fitness	Criteo	3.6000	Sovrn	2.2000	1.4000	38.89	70.53	Sovrn	399000.00	High	healthline.com: $3.60 (Criteo) vs $2.20 (Sovrn). Gap: $1.40 (38.9%). Publisher has /partners page — likely direct relationships. PageRank 6.8/10.	2026-03-04 01:49:54
15	wired.com	WIRED	6.80	Technology & Computing	GumGum	9.2000	33Across	6.8000	2.4000	26.09	54.93	33Across	100800.00	High	wired.com: $9.20 (GumGum) vs $6.80 (33Across). Gap: $2.40 (26.1%). No /partners page. PageRank 6.8/10.	2026-03-04 01:49:54
16	wsj.com	Wall Street Journal	8.00	Business	Google AdX	12.5000	Kargo	10.8000	1.7000	13.60	37.76	Kargo	158100.00	Medium	wsj.com: $12.50 (Google AdX) vs $10.80 (Kargo). Gap: $1.70 (13.6%). No /partners page. PageRank 8.0/10.	2026-03-04 01:49:54
17	theatlantic.com	The Atlantic	7.40	News	GumGum	8.4000	TripleLift	6.5000	1.9000	22.62	47.49	TripleLift	182400.00	High	theatlantic.com: $8.40 (GumGum) vs $6.50 (TripleLift). Gap: $1.90 (22.6%). Publisher has /partners page — likely direct relationships. PageRank 7.4...	2026-03-04 01:49:54
18	reddit.com	Reddit	7.50	Technology & Computing	Amazon APS	3.8000	BidSwitch	2.6000	1.2000	31.58	64.08	BidSwitch	270000.00	High	reddit.com: $3.80 (Amazon APS) vs $2.60 (BidSwitch). Gap: $1.20 (31.6%). No /partners page. PageRank 7.5/10.	2026-03-04 01:49:54
19	usatoday.com	USA Today	6.80	News	Smaato	2.1000	InMobi	1.4000	0.7000	33.33	67.07	InMobi	65100.00	High	usatoday.com: $2.10 (Smaato) vs $1.40 (InMobi). Gap: $0.70 (33.3%). Publisher has /partners page — likely direct relationships. PageRank 6.8/10.	2026-03-04 01:49:54
20	people.com	People Magazine	6.70	Entertainment	Kargo	10.5000	Yieldmo	7.8000	2.7000	25.71	49.02	Yieldmo	364500.00	High	people.com: $10.50 (Kargo) vs $7.80 (Yieldmo). Gap: $2.70 (25.7%). Publisher has /partners page — likely direct relationships. PageRank 6.7/10.	2026-03-04 01:49:54
21	webmd.com	WebMD	7.00	Health & Fitness	Criteo	3.4000	Media.net	2.5000	0.9000	26.47	57.15	Media.net	216000.00	High	webmd.com: $3.40 (Criteo) vs $2.50 (Media.net). Gap: $0.90 (26.5%). Publisher has /partners page — likely direct relationships. PageRank 7.0/10.	2026-03-04 01:49:54
22	politico.com	Politico	6.50	News	Undertone	12.8000	33Across	9.5000	3.3000	25.78	54.26	33Across	158400.00	High	politico.com: $12.80 (Undertone) vs $9.50 (33Across). Gap: $3.30 (25.8%). No /partners page. PageRank 6.5/10.	2026-03-04 01:49:54
23	cnbc.com	CNBC	7.50	Business	AppNexus	5.2000	Rubicon Project	4.1000	1.1000	21.15	46.45	Rubicon Project	95700.00	High	cnbc.com: $5.20 (AppNexus) vs $4.10 (Rubicon Project). Gap: $1.10 (21.1%). Publisher has /partners page — likely direct relationships. PageRank 7.5...	2026-03-04 01:49:54
24	theguardian.com	The Guardian	7.20	News	Improve Digital	3.1000	OpenX	2.3000	0.8000	25.81	51.36	OpenX	204000.00	High	theguardian.com: $3.10 (Improve Digital) vs $2.30 (OpenX). Gap: $0.80 (25.8%). Publisher has /partners page — likely direct relationships. PageRank...	2026-03-04 01:49:54
25	tripadvisor.com	TripAdvisor	7.00	Travel	Verizon Media	3.8000	Smaato	2.6000	1.2000	31.58	66.03	Smaato	180000.00	High	tripadvisor.com: $3.80 (Verizon Media) vs $2.60 (Smaato). Gap: $1.20 (31.6%). Publisher has /partners page — likely direct relationships. PageRank ...	2026-03-04 01:49:54
26	abcnews.go.com	ABC News	7.20	News	Rubicon Project	3.9000	AppNexus	3.1000	0.8000	20.51	44.86	AppNexus	91200.00	High	abcnews.go.com: $3.90 (Rubicon Project) vs $3.10 (AppNexus). Gap: $0.80 (20.5%). Publisher has /partners page — likely direct relationships. PageRa...	2026-03-04 01:49:54
27	zillow.com	Zillow	7.30	Real Estate	Google AdX	8.2000	Index Exchange	6.4000	1.8000	21.95	45.27	Index Exchange	324000.00	High	zillow.com: $8.20 (Google AdX) vs $6.40 (Index Exchange). Gap: $1.80 (21.9%). Publisher has /partners page — likely direct relationships. PageRank ...	2026-03-04 01:49:54
28	yelp.com	Yelp	7.30	Business	33Across	4.8000	Media.net	3.5000	1.3000	27.08	52.99	Media.net	241800.00	High	yelp.com: $4.80 (33Across) vs $3.50 (Media.net). Gap: $1.30 (27.1%). No /partners page. PageRank 7.3/10.	2026-03-04 01:49:54
29	allrecipes.com	Allrecipes	6.20	Food & Drink	PubMatic	2.9000	Sovrn	2.1000	0.8000	27.59	57.56	Sovrn	132000.00	High	allrecipes.com: $2.90 (PubMatic) vs $2.10 (Sovrn). Gap: $0.80 (27.6%). Publisher has /partners page — likely direct relationships. PageRank 6.2/10.	2026-03-04 01:49:54
30	investopedia.com	Investopedia	6.90	Personal Finance	Index Exchange	5.5000	Xandr	4.3000	1.2000	21.82	48.36	Xandr	151200.00	High	investopedia.com: $5.50 (Index Exchange) vs $4.30 (Xandr). Gap: $1.20 (21.8%). Publisher has /partners page — likely direct relationships. PageRank...	2026-03-04 01:49:54
31	imdb.com	IMDb	7.00	Entertainment	Amazon APS	4.5000	OpenX	3.2000	1.3000	28.89	60.79	OpenX	234000.00	High	imdb.com: $4.50 (Amazon APS) vs $3.20 (OpenX). Gap: $1.30 (28.9%). No /partners page. PageRank 7.0/10.	2026-03-04 01:49:54

SSP Comparison 27 rows

adtech2_arbitrage_ssp_comparison

SSP-level comparison with /partners and /api domain signals.

Purpose: SSP-level comparison with /partners and /api domain signals

Column Guide

id Auto-incrementing unique row identifier

ssp_name Supply-Side Platform name

avg_cpm Average CPM price

publisher_count No description available

has_partners_signal Whether SSP has /partners page signal (0/1)

has_api_signal Whether SSP has /api page signal (0/1)

avg_publisher_pagerank Average OpenPageRank of publishers on this SSP

price_consistency_score Pricing consistency across publishers (0-100)

best_for Best inventory type for this SSP (Display/Video/Native/CTV)

ai_analysis AI-generated analysis summary

created_at Timestamp when this record was created

id	ssp_name	avg_cpm	publisher_count	has_partners_signal	has_api_signal	avg_publisher_pagerank	price_consistency_score	best_for	ai_analysis	created_at
1	Google AdX	7.9000	5	3	0	7.92	71.50	Balanced performance — competitive pricing with quality inventory	Google AdX: $7.90 avg CPM across 5 publishers. Avg publisher PageRank: 7.92. Consistency: 71.5/100.	2026-03-04 01:49:54
2	OpenX	3.1833	6	5	0	7.45	78.41	Budget-conscious campaigns — lower CPMs across inventory	OpenX: $3.18 avg CPM across 6 publishers. Avg publisher PageRank: 7.45. Consistency: 78.4/100.	2026-03-04 01:49:54
3	PubMatic	3.9000	3	3	0	7.33	86.25	Budget-conscious campaigns — lower CPMs across inventory	PubMatic: $3.90 avg CPM across 3 publishers. Avg publisher PageRank: 7.33. Consistency: 86.3/100.	2026-03-04 01:49:54
4	Index Exchange	5.6250	4	3	0	7.70	72.40	Balanced performance — competitive pricing with quality inventory	Index Exchange: $5.62 avg CPM across 4 publishers. Avg publisher PageRank: 7.7. Consistency: 72.4/100.	2026-03-04 01:49:54
5	Magnite	8.0333	3	3	0	7.50	62.69	Premium inventory — higher CPMs but premium publishers	Magnite: $8.03 avg CPM across 3 publishers. Avg publisher PageRank: 7.5. Consistency: 62.7/100.	2026-03-04 01:49:54
6	SpotX	8.2000	1	1	0	7.00	98.00	Premium inventory — higher CPMs but premium publishers	SpotX: $8.20 avg CPM across 1 publishers. Avg publisher PageRank: 7.0. Consistency: 98.0/100.	2026-03-04 01:49:54
7	Xandr	3.7500	2	2	0	6.95	88.40	Budget-conscious campaigns — lower CPMs across inventory	Xandr: $3.75 avg CPM across 2 publishers. Avg publisher PageRank: 6.95. Consistency: 88.4/100.	2026-03-04 01:49:54
8	TripleLift	6.6500	2	1	0	7.30	98.00	Balanced performance — competitive pricing with quality inventory	TripleLift: $6.65 avg CPM across 2 publishers. Avg publisher PageRank: 7.3. Consistency: 98.0/100.	2026-03-04 01:49:54
9	Sharethrough	4.1000	2	0	0	6.85	76.70	Balanced performance — competitive pricing with quality inventory	Sharethrough: $4.10 avg CPM across 2 publishers. Avg publisher PageRank: 6.85. Consistency: 76.7/100.	2026-03-04 01:49:54
10	Amazon APS	4.1667	3	1	1	7.30	94.27	Balanced performance — competitive pricing with quality inventory	Amazon APS: $4.17 avg CPM across 3 publishers. Avg publisher PageRank: 7.3. Consistency: 94.3/100.	2026-03-04 01:49:54
11	InMobi	2.1000	2	2	0	7.10	70.46	Budget-conscious campaigns — lower CPMs across inventory	InMobi: $2.10 avg CPM across 2 publishers. Avg publisher PageRank: 7.1. Consistency: 70.5/100.	2026-03-04 01:49:54
12	FreeWheel	14.8000	1	1	0	7.00	97.28	Premium inventory — higher CPMs but premium publishers	FreeWheel: $14.80 avg CPM across 1 publishers. Avg publisher PageRank: 7.0. Consistency: 97.3/100.	2026-03-04 01:49:54
13	Sovrn	2.4000	3	3	0	6.83	84.10	Budget-conscious campaigns — lower CPMs across inventory	Sovrn: $2.40 avg CPM across 3 publishers. Avg publisher PageRank: 6.83. Consistency: 84.1/100.	2026-03-04 01:49:54
14	EMX Digital	1.5000	1	0	0	6.50	95.80	Budget-conscious campaigns — lower CPMs across inventory	EMX Digital: $1.50 avg CPM across 1 publishers. Avg publisher PageRank: 6.5. Consistency: 95.8/100.	2026-03-04 01:49:54
15	Improve Digital	2.7500	2	2	0	7.40	86.04	Budget-conscious campaigns — lower CPMs across inventory	Improve Digital: $2.75 avg CPM across 2 publishers. Avg publisher PageRank: 7.4. Consistency: 86.0/100.	2026-03-04 01:49:54
16	Yieldmo	4.8000	2	2	0	7.15	57.55	Balanced performance — competitive pricing with quality inventory	Yieldmo: $4.80 avg CPM across 2 publishers. Avg publisher PageRank: 7.15. Consistency: 57.6/100.	2026-03-04 01:49:54
17	Criteo	3.5000	2	2	0	6.90	95.00	Budget-conscious campaigns — lower CPMs across inventory	Criteo: $3.50 avg CPM across 2 publishers. Avg publisher PageRank: 6.9. Consistency: 95.0/100.	2026-03-04 01:49:54
18	GumGum	8.8000	2	1	0	7.10	97.01	Premium inventory — higher CPMs but premium publishers	GumGum: $8.80 avg CPM across 2 publishers. Avg publisher PageRank: 7.1. Consistency: 97.0/100.	2026-03-04 01:49:54
19	33Across	7.0333	3	0	1	6.87	73.91	Balanced performance — competitive pricing with quality inventory	33Across: $7.03 avg CPM across 3 publishers. Avg publisher PageRank: 6.87. Consistency: 73.9/100.	2026-03-04 01:49:55
20	Kargo	10.6500	2	1	0	7.35	97.31	Premium inventory — higher CPMs but premium publishers	Kargo: $10.65 avg CPM across 2 publishers. Avg publisher PageRank: 7.35. Consistency: 97.3/100.	2026-03-04 01:49:55
21	BidSwitch	2.6000	1	0	1	7.50	97.10	Budget-conscious campaigns — lower CPMs across inventory	BidSwitch: $2.60 avg CPM across 1 publishers. Avg publisher PageRank: 7.5. Consistency: 97.1/100.	2026-03-04 01:49:55
22	Smaato	2.3500	2	2	0	6.90	88.05	Budget-conscious campaigns — lower CPMs across inventory	Smaato: $2.35 avg CPM across 2 publishers. Avg publisher PageRank: 6.9. Consistency: 88.0/100.	2026-03-04 01:49:55
23	Media.net	3.0000	2	1	1	7.15	90.08	Budget-conscious campaigns — lower CPMs across inventory	Media.net: $3.00 avg CPM across 2 publishers. Avg publisher PageRank: 7.15. Consistency: 90.1/100.	2026-03-04 01:49:55
24	Undertone	12.8000	1	0	0	6.50	98.00	Premium inventory — higher CPMs but premium publishers	Undertone: $12.80 avg CPM across 1 publishers. Avg publisher PageRank: 6.5. Consistency: 98.0/100.	2026-03-04 01:49:55
25	AppNexus	4.1500	2	2	0	7.35	80.90	Balanced performance — competitive pricing with quality inventory	AppNexus: $4.15 avg CPM across 2 publishers. Avg publisher PageRank: 7.35. Consistency: 80.9/100.	2026-03-04 01:49:55
26	Rubicon Project	4.0000	2	2	0	7.35	94.27	Balanced performance — competitive pricing with quality inventory	Rubicon Project: $4.00 avg CPM across 2 publishers. Avg publisher PageRank: 7.35. Consistency: 94.3/100.	2026-03-04 01:49:55
27	Verizon Media	3.8000	1	1	0	7.00	98.00	Budget-conscious campaigns — lower CPMs across inventory	Verizon Media: $3.80 avg CPM across 1 publishers. Avg publisher PageRank: 7.0. Consistency: 98.0/100.	2026-03-04 01:49:55