Analytics Explorer AI Agent Platform

Programmatic Trading Intelligence — 10 Agents · 20 Data Sources · Real-Time Analytics
All Dashboards 2026-04-05 05:13:52
Supply Path Optimization
62
total records across 2 tables
Analyzes SSP ecosystem health from /api, /partners, /docs, /careers, /press signals.
Inventory Quality Scoring
248
total records across 2 tables
Scores domain quality and detects MFA from /about, /legal, PageRank, Age, Web Filtering.
Contextual Targeting
79
total records across 2 tables
Matches advertisers to publishers using /blog, /products, IAB, and personas.
Bid Shading Intelligence
34
total records across 2 tables
PageRank-band bid shading: High >7 (15-20%), Mid 4-7 (20-30%), Low <4 (30-40%).
PG Deal Sourcing
62
total records across 2 tables
Qualifies publishers from /about, /investors, /press for PG deals.
CTV Inventory Intelligence
62
total records across 2 tables
Scores CTV platforms from /products, /partners, /press signals.
Frequency Capping
58
total records across 2 tables
Ownership graph from /about, /legal, /leadership overlap.
Viewability Prediction
39
total records across 2 tables
Correlates PageRank, Age, IAB with viewability.
Auction Intelligence
50
total records across 2 tables
Detects spoofing, category mismatches, PageRank discrepancies.
Cross-Exchange Arbitrage
58
total records across 2 tables
Cross-SSP price gaps with /partners and /api signals.
Records per Agent
Platform Statistics
Total Agents
10
AI Agents Active
Data Tables
20
Source Tables
Total Records
752
Across All Agents
Largest Agent
248
Inventory Quality Scoring

Supply Path Optimization

62 records · 2 tables
Analyzes SSP ecosystem health from /api, /partners, /docs, /careers, /press signals.
Total Rows
31
adtech2_spo_ssp_ecosystem
Columns
24
18 numeric
Avg has_api_page
0.8065
range: 0 - 1
Avg api_endpoint_count
26.7419
range: 2 - 85
adtech2_spo_ssp_ecosystem 31 rows
adtech2_spo_ssp_ecosystem
Purpose: SSP ecosystem health profiles from /api, /partners, /docs, /careers, /press page signals
Column Guide
id Auto-incremented unique row identifier
ssp_domain Primary website domain of the SSP
ssp_name Human-readable SSP brand name
has_api_page Whether the SSP has a detected /api or /developers page (0/1)
api_endpoint_count Number of documented API endpoints on the SSP site
has_partners_page Whether the SSP has a detected /partners page (0/1)
partners_publisher_count Number of publishers or partners listed on partners page
has_docs_page Whether the SSP has a detected /docs page (0/1)
has_careers_page Whether the SSP has a detected /careers page (0/1)
careers_listings_count Number of open job positions listed on careers page
has_press_page Whether the SSP has a detected /press page (0/1)
press_recency_days Days since the most recent press release
open_page_rank OpenPageRank score (0-10) for domain authority
domain_age_years Age of domain registration in years
ssp_health_score Composite SSP health score combining all four dimension scores (0-100)
api_maturity_score API presence, endpoint breadth, and documentation depth (0-100)
publisher_network_score Partner/publisher ecosystem size and transparency (0-100)
documentation_score Developer documentation presence and completeness (0-100)
org_health_score Organizational vitality via careers activity and press recency (0-100)
monthly_bid_requests Monthly bid request volume processed
avg_publisher_cpm Average CPM clearing price across publishers in USD
region Primary geographic region of operations
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by has_api_page
Statistical Summary
has_api_page
0.8065
avg · min 0 · max 1
api_endpoint_count
26.7419
avg · min 2 · max 85
has_partners_page
0.9677
avg · min 0 · max 1
partners_publisher_count
1309.0323
avg · min 50 · max 5000
has_docs_page
0.7419
avg · min 0 · max 1
has_careers_page
0.6774
avg · min 0 · max 1
careers_listings_count
75.4839
avg · min 5 · max 500
has_press_page
0.9355
avg · min 0 · max 1
press_recency_days
33.6452
avg · min 1 · max 200
open_page_rank
5.7387
avg · min 3.2 · max 9.2
domain_age_years
15.7419
avg · min 10 · max 25
ssp_health_score
57.4942
avg · min 10.91 · max 91.9
api_maturity_score
55.2723
avg · min 10 · max 85.21
publisher_network_score
54.8913
avg · min 10 · max 92.77
documentation_score
66.1206
avg · min 10 · max 93.63
org_health_score
58.11
avg · min 10 · max 98
monthly_bid_requests
8125806451.6129
avg · min 200000000 · max 50000000000
avg_publisher_cpm
3.6226
avg · min 1.6 · max 8.2
Data Records (limit 500)
id ssp_domain ssp_name has_api_page api_endpoint_count has_partners_page partners_publisher_count has_docs_page has_careers_page careers_listings_count has_press_page press_recency_days open_page_rank domain_age_years ssp_health_score api_maturity_score publisher_network_score documentation_score org_health_score monthly_bid_requests avg_publisher_cpm region ai_analysis created_at
1 openx.com OpenX 1 42 1 1850 1 1 67 1 12 6.80 18 72.88 75.72 64.20 82.73 73.99 12500000000 4.2000 US OpenX: Strong ecosystem. API mature (42 endpoints), 1850 publisher partners, active hiring. 2026-03-04 01:49:44
2 pubmatic.com PubMatic 1 38 1 2200 1 1 89 1 5 7.10 17 79.90 73.29 76.41 92.58 84.40 15800000000 3.9000 US PubMatic: Strong ecosystem. API mature (38 endpoints), 2200 publisher partners, active hiring. 2026-03-04 01:49:44
3 magnite.com Magnite 1 55 1 3100 1 1 112 1 3 7.40 23 88.43 84.38 87.24 83.08 97.94 18200000000 4.5000 Global Magnite: Strong ecosystem. API mature (55 endpoints), 3100 publisher partners, active hiring. 2026-03-04 01:49:44
4 xandr.com Xandr 1 61 1 2800 1 1 95 1 8 7.60 19 87.07 85.21 84.59 89.95 90.56 20100000000 4.8000 US Xandr: Strong ecosystem. API mature (61 endpoints), 2800 publisher partners, active hiring. 2026-03-04 01:49:44
5 indexexchange.com Index Exchange 1 35 1 1600 1 1 54 1 15 6.50 16 68.65 66.76 63.71 90.14 63.95 9800000000 3.7000 US Index Exchange: Moderate ecosystem. API mature (35 endpoints), 1600 publisher partners, active hiring. 2026-03-04 01:49:44
6 spotx.tv SpotX 1 28 1 900 1 0 23 1 45 5.20 12 53.34 65.85 50.59 80.50 25.34 4200000000 6.5000 US SpotX: Moderate ecosystem. API mature (28 endpoints), 900 publisher partners, stable org. 2026-03-04 01:49:44
7 freewheel.com FreeWheel 1 33 1 1200 1 1 41 1 20 6.10 15 63.26 71.06 53.69 78.59 56.17 7600000000 8.2000 US FreeWheel: Moderate ecosystem. API mature (33 endpoints), 1200 publisher partners, active hiring. 2026-03-04 01:49:44
8 equativ.com Equativ 1 30 1 1400 1 1 38 1 18 5.80 20 67.85 67.78 59.83 88.71 65.04 6100000000 3.4000 EU Equativ: Moderate ecosystem. API mature (30 endpoints), 1400 publisher partners, active hiring. 2026-03-04 01:49:44
9 sovrn.com Sovrn 1 22 1 950 1 0 31 1 30 5.00 14 55.31 58.89 53.78 80.68 37.62 3500000000 2.8000 US Sovrn: Moderate ecosystem. API developing (22 endpoints), 950 publisher partners, active hiring. 2026-03-04 01:49:44
10 triplelift.com TripleLift 1 25 1 1100 1 1 48 1 10 5.90 11 64.89 63.64 53.95 89.73 64.62 5800000000 4.1000 US TripleLift: Moderate ecosystem. API mature (25 endpoints), 1100 publisher partners, active hiring. 2026-03-04 01:49:44
11 sharethrough.com Sharethrough 1 20 1 800 0 1 35 1 22 5.30 13 45.28 58.64 43.37 10.00 52.72 3200000000 3.6000 US Sharethrough: Moderate ecosystem. API developing (20 endpoints), 800 publisher partners, active hiring. 2026-03-04 01:49:44
12 gumgum.com GumGum 0 8 1 600 0 1 42 1 14 4.80 15 32.01 10.00 40.86 10.00 61.02 2100000000 3.2000 US GumGum: Weak ecosystem. API developing (8 endpoints), 600 publisher partners, active hiring. 2026-03-04 01:49:44
13 33across.com 33Across 1 15 1 500 1 0 18 1 60 4.20 12 44.61 54.09 39.92 78.95 18.28 1800000000 2.5000 US 33Across: Weak ecosystem. API developing (15 endpoints), 500 publisher partners, stable org. 2026-03-04 01:49:44
14 yieldmo.com Yieldmo 1 18 1 700 0 1 29 1 25 4.90 10 45.03 53.54 48.49 14.52 48.97 2400000000 3.8000 US Yieldmo: Moderate ecosystem. API developing (18 endpoints), 700 publisher partners, stable org. 2026-03-04 01:49:44
15 kargo.com Kargo 0 5 1 450 0 1 52 1 7 5.10 11 33.58 10.00 41.83 10.00 66.14 1500000000 5.2000 US Kargo: Weak ecosystem. API developing (5 endpoints), 450 publisher partners, active hiring. 2026-03-04 01:49:44
16 unruly.co Unruly 0 6 1 550 0 0 15 1 90 3.80 14 21.00 10.00 43.12 10.95 13.68 1200000000 4.6000 US Unruly: Weak ecosystem. API developing (6 endpoints), 550 publisher partners, stable org. 2026-03-04 01:49:44
17 adcolony.com AdColony 1 12 1 380 1 0 8 0 180 3.50 13 42.06 53.34 40.81 75.44 10.00 900000000 3.1000 Mobile AdColony: Weak ecosystem. API developing (12 endpoints), 380 publisher partners, stable org. 2026-03-04 01:49:44
18 yahoo.com Yahoo SSP 1 40 1 2000 1 1 200 1 2 7.80 25 79.26 71.52 69.14 83.76 98.00 16500000000 4.0000 Global Yahoo SSP: Strong ecosystem. API mature (40 endpoints), 2000 publisher partners, active hiring. 2026-03-04 01:49:44
19 improvedigital.com Improve Digital 1 16 1 600 1 0 22 1 35 4.50 16 50.94 56.81 41.52 83.83 35.47 2800000000 2.9000 EU Improve Digital: Moderate ecosystem. API developing (16 endpoints), 600 publisher partners, stable org. 2026-03-04 01:49:44
20 smaato.com Smaato 1 20 1 750 1 0 19 1 40 4.70 17 51.70 60.32 45.67 78.37 32.57 3100000000 2.2000 Mobile Smaato: Moderate ecosystem. API mature (20 endpoints), 750 publisher partners, stable org. 2026-03-04 01:49:44
21 inmobi.com InMobi 1 24 1 900 1 1 65 1 11 5.50 15 64.22 60.69 47.10 84.77 76.68 4500000000 2.6000 Mobile InMobi: Moderate ecosystem. API mature (24 endpoints), 900 publisher partners, active hiring. 2026-03-04 01:49:44
22 conversantmedia.com Conversant 0 4 1 400 0 0 12 0 200 3.20 18 20.35 10.00 36.75 16.36 15.48 800000000 3.5000 US Conversant: Weak ecosystem. API developing (4 endpoints), 400 publisher partners, stable org. 2026-03-04 01:49:44
23 criteo.com Criteo 1 48 1 2400 1 1 130 1 4 7.20 19 81.41 76.13 75.38 81.04 95.22 14200000000 3.3000 Global Criteo: Strong ecosystem. API mature (48 endpoints), 2400 publisher partners, active hiring. 2026-03-04 01:49:44
24 teads.com Teads 1 22 1 1000 1 1 55 1 9 5.70 12 61.79 60.94 50.38 77.35 67.15 3800000000 5.8000 Global Teads: Moderate ecosystem. API mature (22 endpoints), 1000 publisher partners, active hiring. 2026-03-04 01:49:44
25 mediavine.com Mediavine 0 3 1 1100 0 1 25 1 16 5.40 10 35.50 10.00 53.23 20.37 53.89 2600000000 2.4000 US Mediavine: Weak ecosystem. API developing (3 endpoints), 1100 publisher partners, stable org. 2026-03-04 01:49:44
26 adsense.google.com Google AdSense 1 85 1 5000 1 1 500 1 1 9.20 24 91.90 85.09 92.77 93.63 98.00 50000000000 2.1000 Global Google AdSense: Strong ecosystem. API mature (85 endpoints), 5000 publisher partners, active hiring. 2026-03-04 01:49:44
27 amazon-adsystem.com Amazon Publisher Services 1 52 1 1800 1 1 350 1 1 8.50 22 81.60 80.73 68.13 83.67 97.58 22000000000 3.8000 Global Amazon Publisher Services: Strong ecosystem. API mature (52 endpoints), 1800 publisher partners, active hiring. 2026-03-04 01:49:45
28 media.net Media.net 1 18 1 700 1 0 28 1 30 5.00 12 52.75 55.03 48.63 88.14 33.71 3000000000 2.3000 US Media.net: Moderate ecosystem. API developing (18 endpoints), 700 publisher partners, stable org. 2026-03-04 01:49:45
29 outbrain.com Outbrain 1 20 1 1300 1 1 60 1 6 6.00 17 66.67 57.00 54.43 90.69 78.56 5500000000 1.8000 Global Outbrain: Moderate ecosystem. API developing (20 endpoints), 1300 publisher partners, active hiring. 2026-03-04 01:49:45
30 taboola.com Taboola 1 22 1 1500 1 1 72 1 4 6.20 16 68.17 56.99 62.11 86.53 77.82 6200000000 1.6000 Global Taboola: Moderate ecosystem. API developing (22 endpoints), 1500 publisher partners, active hiring. 2026-03-04 01:49:45
31 buzzfeed.com BuzzFeed Ads 0 2 0 50 0 0 5 1 120 4.00 12 10.91 10.00 10.00 14.68 10.84 200000000 1.9000 US BuzzFeed Ads: Weak ecosystem. API developing (2 endpoints), 50 publisher partners, stable org. 2026-03-04 01:49:45
Total Rows
31
adtech2_spo_path_rankings
Columns
12
6 numeric
Avg overall_rank
16
range: 1 - 31
Avg api_maturity_score
55.2723
range: 10 - 85.21
adtech2_spo_path_rankings 31 rows
adtech2_spo_path_rankings
Purpose: SSP rankings by API maturity, publisher network, documentation, and organizational health
Column Guide
id Auto-incremented unique row identifier
ssp_name Human-readable SSP brand name
ssp_domain Primary website domain of the SSP
overall_rank Overall SSP ranking position based on composite score (1 = best)
api_maturity_score API presence, endpoint breadth, and documentation depth (0-100)
publisher_network_score Partner/publisher ecosystem size and transparency (0-100)
documentation_score Developer documentation presence and completeness (0-100)
org_health_score Organizational vitality via careers activity and press recency (0-100)
composite_score Weighted composite score across all four dimensions (0-100)
recommendation Actionable recommendation based on analysis
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by overall_rank
Statistical Summary
overall_rank
16
avg · min 1 · max 31
api_maturity_score
55.2723
avg · min 10 · max 85.21
publisher_network_score
54.8913
avg · min 10 · max 92.77
documentation_score
66.1206
avg · min 10 · max 93.63
org_health_score
58.11
avg · min 10 · max 98
composite_score
57.4942
avg · min 10.91 · max 91.9
Data Records (limit 500)
id ssp_name ssp_domain overall_rank api_maturity_score publisher_network_score documentation_score org_health_score composite_score recommendation ai_analysis created_at
1 Google AdSense adsense.google.com 1 85.09 92.77 93.63 98.00 91.90 Preferred Partner — prioritize in supply path Rank #1: Google AdSense — composite 91.9/100. 2026-03-04 01:49:45
2 Magnite magnite.com 2 84.38 87.24 83.08 97.94 88.43 Preferred Partner — prioritize in supply path Rank #2: Magnite — composite 88.4/100. 2026-03-04 01:49:45
3 Xandr xandr.com 3 85.21 84.59 89.95 90.56 87.07 Preferred Partner — prioritize in supply path Rank #3: Xandr — composite 87.1/100. 2026-03-04 01:49:45
4 Amazon Publisher Services amazon-adsystem.com 4 80.73 68.13 83.67 97.58 81.60 Preferred Partner — prioritize in supply path Rank #4: Amazon Publisher Services — composite 81.6/100. 2026-03-04 01:49:45
5 Criteo criteo.com 5 76.13 75.38 81.04 95.22 81.41 Preferred Partner — prioritize in supply path Rank #5: Criteo — composite 81.4/100. 2026-03-04 01:49:45
6 PubMatic pubmatic.com 6 73.29 76.41 92.58 84.40 79.90 Preferred Partner — prioritize in supply path Rank #6: PubMatic — composite 79.9/100. 2026-03-04 01:49:45
7 Yahoo SSP yahoo.com 7 71.52 69.14 83.76 98.00 79.26 Preferred Partner — prioritize in supply path Rank #7: Yahoo SSP — composite 79.3/100. 2026-03-04 01:49:45
8 OpenX openx.com 8 75.72 64.20 82.73 73.99 72.88 Standard Partner — maintain current allocation Rank #8: OpenX — composite 72.9/100. 2026-03-04 01:49:45
9 Index Exchange indexexchange.com 9 66.76 63.71 90.14 63.95 68.65 Standard Partner — maintain current allocation Rank #9: Index Exchange — composite 68.7/100. 2026-03-04 01:49:45
10 Taboola taboola.com 10 56.99 62.11 86.53 77.82 68.17 Standard Partner — maintain current allocation Rank #10: Taboola — composite 68.2/100. 2026-03-04 01:49:45
11 Equativ equativ.com 11 67.78 59.83 88.71 65.04 67.85 Standard Partner — maintain current allocation Rank #11: Equativ — composite 67.8/100. 2026-03-04 01:49:45
12 Outbrain outbrain.com 12 57.00 54.43 90.69 78.56 66.67 Standard Partner — maintain current allocation Rank #12: Outbrain — composite 66.7/100. 2026-03-04 01:49:45
13 TripleLift triplelift.com 13 63.64 53.95 89.73 64.62 64.89 Standard Partner — maintain current allocation Rank #13: TripleLift — composite 64.9/100. 2026-03-04 01:49:45
14 InMobi inmobi.com 14 60.69 47.10 84.77 76.68 64.22 Standard Partner — maintain current allocation Rank #14: InMobi — composite 64.2/100. 2026-03-04 01:49:45
15 FreeWheel freewheel.com 15 71.06 53.69 78.59 56.17 63.26 Standard Partner — maintain current allocation Rank #15: FreeWheel — composite 63.3/100. 2026-03-04 01:49:45
16 Teads teads.com 16 60.94 50.38 77.35 67.15 61.79 Standard Partner — maintain current allocation Rank #16: Teads — composite 61.8/100. 2026-03-04 01:49:45
17 Sovrn sovrn.com 17 58.89 53.78 80.68 37.62 55.31 Standard Partner — maintain current allocation Rank #17: Sovrn — composite 55.3/100. 2026-03-04 01:49:45
18 SpotX spotx.tv 18 65.85 50.59 80.50 25.34 53.34 Under Review — monitor ecosystem signals Rank #18: SpotX — composite 53.3/100. 2026-03-04 01:49:45
19 Media.net media.net 19 55.03 48.63 88.14 33.71 52.75 Under Review — monitor ecosystem signals Rank #19: Media.net — composite 52.8/100. 2026-03-04 01:49:45
20 Smaato smaato.com 20 60.32 45.67 78.37 32.57 51.70 Under Review — monitor ecosystem signals Rank #20: Smaato — composite 51.7/100. 2026-03-04 01:49:45
21 Improve Digital improvedigital.com 21 56.81 41.52 83.83 35.47 50.94 Under Review — monitor ecosystem signals Rank #21: Improve Digital — composite 50.9/100. 2026-03-04 01:49:45
22 Sharethrough sharethrough.com 22 58.64 43.37 10.00 52.72 45.28 Under Review — monitor ecosystem signals Rank #22: Sharethrough — composite 45.3/100. 2026-03-04 01:49:45
23 Yieldmo yieldmo.com 23 53.54 48.49 14.52 48.97 45.03 Under Review — monitor ecosystem signals Rank #23: Yieldmo — composite 45.0/100. 2026-03-04 01:49:45
24 33Across 33across.com 24 54.09 39.92 78.95 18.28 44.61 Under Review — monitor ecosystem signals Rank #24: 33Across — composite 44.6/100. 2026-03-04 01:49:45
25 AdColony adcolony.com 25 53.34 40.81 75.44 10.00 42.06 Under Review — monitor ecosystem signals Rank #25: AdColony — composite 42.1/100. 2026-03-04 01:49:45
26 Mediavine mediavine.com 26 10.00 53.23 20.37 53.89 35.50 Under Review — monitor ecosystem signals Rank #26: Mediavine — composite 35.5/100. 2026-03-04 01:49:45
27 Kargo kargo.com 27 10.00 41.83 10.00 66.14 33.58 Evaluate for Removal — weak ecosystem indicators Rank #27: Kargo — composite 33.6/100. 2026-03-04 01:49:45
28 GumGum gumgum.com 28 10.00 40.86 10.00 61.02 32.01 Evaluate for Removal — weak ecosystem indicators Rank #28: GumGum — composite 32.0/100. 2026-03-04 01:49:45
29 Unruly unruly.co 29 10.00 43.12 10.95 13.68 21.00 Evaluate for Removal — weak ecosystem indicators Rank #29: Unruly — composite 21.0/100. 2026-03-04 01:49:45
30 Conversant conversantmedia.com 30 10.00 36.75 16.36 15.48 20.35 Evaluate for Removal — weak ecosystem indicators Rank #30: Conversant — composite 20.4/100. 2026-03-04 01:49:45
31 BuzzFeed Ads buzzfeed.com 31 10.00 10.00 14.68 10.84 10.91 Evaluate for Removal — weak ecosystem indicators Rank #31: BuzzFeed Ads — composite 10.9/100. 2026-03-04 01:49:45

Inventory Quality Scoring

248 records · 2 tables
Scores domain quality and detects MFA from /about, /legal, PageRank, Age, Web Filtering.
Total Rows
31
adtech2_invquality_domain_scores
Columns
20
11 numeric
Avg has_about_page
0.8065
range: 0 - 1
Avg has_legal_page
0.8065
range: 0 - 1
adtech2_invquality_domain_scores 31 rows
adtech2_invquality_domain_scores
Purpose: Domain quality scores with authority, legitimacy, content safety, and MFA risk detection
Column Guide
id Auto-incremented unique row identifier
domain Publisher domain being analyzed
publisher_name Human-readable publisher brand name
has_about_page Whether the domain has a detected /about page (0/1)
has_legal_page Whether the domain has a detected /legal or /privacy page (0/1)
open_page_rank OpenPageRank score (0-10) for domain authority
domain_age_years Age of domain registration in years
iab_category IAB Content Taxonomy category classification
web_filtering_category Web filtering/safety category classification
persona Primary audience persona for the domain
authority_score Domain authority score derived from PageRank and domain age (0-100)
legitimacy_score Publisher legitimacy from about page, legal page, and ownership signals (0-100)
content_safety_score Content safety from web filtering category and IAB classification (0-100)
mfa_risk_flag Made-For-Advertising risk flag based on signal pattern analysis (0/1)
overall_quality_score Weighted composite quality score across all dimensions (0-100)
quality_tier Quality tier classification (Premium/High/Standard/Low/Blocked)
monthly_uniques Estimated monthly unique visitors
ads_txt_entries Number of entries in the domain ads.txt file
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by has_about_page
Statistical Summary
has_about_page
0.8065
avg · min 0 · max 1
has_legal_page
0.8065
avg · min 0 · max 1
open_page_rank
5.8161
avg · min 0.1 · max 8.8
domain_age_years
20.1935
avg · min 0 · max 30
authority_score
82.6329
avg · min 15.26 · max 98
legitimacy_score
68.7761
avg · min 5 · max 92.89
content_safety_score
66.8668
avg · min 0.97 · max 97.97
mfa_risk_flag
0.1613
avg · min 0 · max 1
overall_quality_score
73.0526
avg · min 7.38 · max 94.95
monthly_uniques
53868709.6774
avg · min 50000 · max 150000000
ads_txt_entries
34.6774
avg · min 0 · max 73
Data Records (limit 500)
id domain publisher_name has_about_page has_legal_page open_page_rank domain_age_years iab_category web_filtering_category persona authority_score legitimacy_score content_safety_score mfa_risk_flag overall_quality_score quality_tier monthly_uniques ads_txt_entries ai_analysis created_at
1 nytimes.com The New York Times 1 1 8.20 28 News News/Media News Enthusiast 98.00 85.40 88.58 0 90.76 Premium 95000000 47 The New York Times: Premium tier. Has /about and /legal pages. PageRank 8.2/10, 28yr domain. Web filtering: News/Media. 2026-03-04 01:49:45
2 cnn.com CNN 1 1 8.50 30 News News/Media News Enthusiast 98.00 92.89 93.80 0 94.95 Premium 120000000 62 CNN: Premium tier. Has /about and /legal pages. PageRank 8.5/10, 30yr domain. Web filtering: News/Media. 2026-03-04 01:49:45
3 espn.com ESPN 1 1 8.00 27 Sports Sports Sports Fan 98.00 87.70 90.48 0 92.14 Premium 85000000 73 ESPN: Premium tier. Has /about and /legal pages. PageRank 8.0/10, 27yr domain. Web filtering: Sports. 2026-03-04 01:49:45
4 washingtonpost.com The Washington Post 1 1 7.80 26 News News/Media News Enthusiast 98.00 83.35 91.57 0 90.94 Premium 68000000 41 The Washington Post: Premium tier. Has /about and /legal pages. PageRank 7.8/10, 26yr domain. Web filtering: News/Media. 2026-03-04 01:49:45
5 bbc.com BBC 1 1 8.80 30 News News/Media News Enthusiast 98.00 79.59 93.45 0 90.19 Premium 150000000 35 BBC: Premium tier. Has /about and /legal pages. PageRank 8.8/10, 30yr domain. Web filtering: News/Media. 2026-03-04 01:49:45
6 forbes.com Forbes 1 1 7.50 25 Business Business/Finance Business Professional 98.00 88.76 92.66 0 93.17 Premium 72000000 55 Forbes: Premium tier. Has /about and /legal pages. PageRank 7.5/10, 25yr domain. Web filtering: Business/Finance. 2026-03-04 01:49:45
7 healthline.com Healthline Media 1 1 6.80 18 Health & Fitness Health Health Conscious Consumer 98.00 79.85 95.48 0 90.89 Premium 95000000 38 Healthline Media: Premium tier. Has /about and /legal pages. PageRank 6.8/10, 18yr domain. Web filtering: Health. 2026-03-04 01:49:45
8 allrecipes.com Allrecipes 1 1 6.20 26 Food & Drink Food/Recipes Home Chef 98.00 84.92 87.02 0 90.13 Premium 55000000 42 Allrecipes: Premium tier. Has /about and /legal pages. PageRank 6.2/10, 26yr domain. Web filtering: Food/Recipes. 2026-03-04 01:49:45
9 webmd.com WebMD 1 1 7.00 24 Health & Fitness Health Health Conscious Consumer 98.00 81.29 86.21 0 88.61 Premium 80000000 36 WebMD: Premium tier. Has /about and /legal pages. PageRank 7.0/10, 24yr domain. Web filtering: Health. 2026-03-04 01:49:45
10 techcrunch.com TechCrunch 1 1 7.20 19 Technology & Computing Technology Tech Enthusiast 98.00 83.58 92.85 0 91.41 Premium 25000000 33 TechCrunch: Premium tier. Has /about and /legal pages. PageRank 7.2/10, 19yr domain. Web filtering: Technology. 2026-03-04 01:49:45
11 weather.com The Weather Channel 1 1 7.40 28 Science Weather General Consumer 98.00 92.84 91.97 0 94.38 Premium 110000000 58 The Weather Channel: Premium tier. Has /about and /legal pages. PageRank 7.4/10, 28yr domain. Web filtering: Weather. 2026-03-04 01:49:45
12 investopedia.com Investopedia 1 1 6.90 25 Personal Finance Business/Finance Investor 98.00 77.43 92.18 0 89.05 Premium 42000000 29 Investopedia: Premium tier. Has /about and /legal pages. PageRank 6.9/10, 25yr domain. Web filtering: Business/Finance. 2026-03-04 01:49:45
13 buzzfeed.com BuzzFeed 1 1 6.50 12 Entertainment Entertainment Young Adult 98.00 90.75 26.20 0 73.92 High 65000000 48 BuzzFeed: High tier. Has /about and /legal pages. PageRank 6.5/10, 12yr domain. Web filtering: Entertainment. 2026-03-04 01:49:45
14 cnet.com CNET 1 1 7.10 29 Technology & Computing Technology Tech Enthusiast 98.00 89.04 85.60 0 91.14 Premium 55000000 44 CNET: Premium tier. Has /about and /legal pages. PageRank 7.1/10, 29yr domain. Web filtering: Technology. 2026-03-04 01:49:45
15 people.com People Magazine 1 1 6.70 27 Entertainment Entertainment Entertainment Seeker 98.00 82.72 16.04 0 68.06 High 45000000 39 People Magazine: High tier. Has /about and /legal pages. PageRank 6.7/10, 27yr domain. Web filtering: Entertainment. 2026-03-04 01:49:45
16 zillow.com Zillow 1 1 7.30 19 Real Estate Real Estate Home Buyer 98.00 76.41 88.61 0 87.63 Premium 60000000 31 Zillow: Premium tier. Has /about and /legal pages. PageRank 7.3/10, 19yr domain. Web filtering: Real Estate. 2026-03-04 01:49:45
17 tripadvisor.com TripAdvisor 1 1 7.00 24 Travel Travel Traveler 98.00 82.12 89.81 0 89.99 Premium 50000000 37 TripAdvisor: Premium tier. Has /about and /legal pages. PageRank 7.0/10, 24yr domain. Web filtering: Travel. 2026-03-04 01:49:45
18 ign.com IGN Entertainment 1 1 6.40 28 Video Gaming Gaming Gamer 98.00 86.74 27.18 0 72.81 High 35000000 46 IGN Entertainment: High tier. Has /about and /legal pages. PageRank 6.4/10, 28yr domain. Web filtering: Gaming. 2026-03-04 01:49:45
19 fandom.com Fandom 1 1 6.60 20 Entertainment Entertainment Pop Culture Fan 98.00 91.87 17.22 0 71.62 High 80000000 52 Fandom: High tier. Has /about and /legal pages. PageRank 6.6/10, 20yr domain. Web filtering: Entertainment. 2026-03-04 01:49:45
20 medicalnewstoday.com Medical News Today 1 1 6.00 21 Health & Fitness Health Health Conscious Consumer 96.77 75.11 89.93 0 87.14 Premium 65000000 28 Medical News Today: Premium tier. Has /about and /legal pages. PageRank 6.0/10, 21yr domain. Web filtering: Health. 2026-03-04 01:49:45
21 dailymail.co.uk Daily Mail 1 1 7.60 27 News News/Media News Enthusiast 98.00 92.12 92.24 0 94.21 Premium 100000000 65 Daily Mail: Premium tier. Has /about and /legal pages. PageRank 7.6/10, 27yr domain. Web filtering: News/Media. 2026-03-04 01:49:45
22 bestproductreviews.xyz Best Product Reviews 0 0 0.30 1 Shopping MFA/Clickbait None 21.88 5.00 15.09 1 13.93 Reject 200000 2 Best Product Reviews: Reject tier. Missing key pages. PageRank 0.3/10, 1yr domain. MFA RISK — no identity signals. 2026-03-04 01:49:45
23 clickbaitcentral.co Clickbait Central 0 0 0.50 0 Entertainment MFA/Clickbait None 19.36 5.00 9.10 1 11.26 Reject 150000 1 Clickbait Central: Reject tier. Missing key pages. PageRank 0.5/10, 0yr domain. MFA RISK — no identity signals. 2026-03-04 01:49:45
24 topdealstoday.info Top Deals Today 0 0 0.20 1 Shopping MFA/Clickbait None 16.64 5.00 17.26 1 12.75 Reject 100000 0 Top Deals Today: Reject tier. Missing key pages. PageRank 0.2/10, 1yr domain. MFA RISK — no identity signals. 2026-03-04 01:49:45
25 viralstoriesnow.net Viral Stories Now 0 0 0.40 0 Entertainment MFA/Clickbait None 23.78 5.00 13.52 1 14.13 Reject 180000 1 Viral Stories Now: Reject tier. Missing key pages. PageRank 0.4/10, 0yr domain. MFA RISK — no identity signals. 2026-03-04 01:49:45
26 freegiftcards247.com Free Gift Cards 0 0 0.10 0 Shopping Malware/Scam None 15.26 5.00 0.97 0 7.38 Low 50000 0 Free Gift Cards: Low tier. Missing key pages. PageRank 0.1/10, 0yr domain. Web filtering: Malware/Scam. 2026-03-04 01:49:45
27 savings-guru.club Savings Guru 0 0 0.60 1 Personal Finance MFA/Clickbait None 21.81 5.00 12.30 1 13.07 Reject 250000 3 Savings Guru: Reject tier. Missing key pages. PageRank 0.6/10, 1yr domain. MFA RISK — no identity signals. 2026-03-04 01:49:45
28 realtor.com Realtor.com 1 1 7.20 26 Real Estate Real Estate Home Buyer 98.00 82.08 96.67 0 92.03 Premium 48000000 34 Realtor.com: Premium tier. Has /about and /legal pages. PageRank 7.2/10, 26yr domain. Web filtering: Real Estate. 2026-03-04 01:49:45
29 epicurious.com Epicurious 1 1 5.80 28 Food & Drink Food/Recipes Home Chef 93.72 73.75 97.97 0 88.01 Premium 15000000 25 Epicurious: Premium tier. Has /about and /legal pages. PageRank 5.8/10, 28yr domain. Web filtering: Food/Recipes. 2026-03-04 01:49:45
30 theatlantic.com The Atlantic 1 1 7.40 29 News News/Media Educated Professional 98.00 75.73 85.61 0 86.49 Premium 32000000 30 The Atlantic: Premium tier. Has /about and /legal pages. PageRank 7.4/10, 29yr domain. Web filtering: News/Media. 2026-03-04 01:49:45
31 motortrend.com MotorTrend 1 1 6.30 27 Automotive Automotive Car Enthusiast 96.40 86.02 95.30 0 92.44 Premium 22000000 40 MotorTrend: Premium tier. Has /about and /legal pages. PageRank 6.3/10, 27yr domain. Web filtering: Automotive. 2026-03-04 01:49:45
Total Rows
217
adtech2_invquality_signal_breakdown
Columns
10
3 numeric
Avg signal_value
68.6195
range: 0 - 100
Avg signal_weight
0.1429
range: 0.1 - 0.2
adtech2_invquality_signal_breakdown 217 rows
adtech2_invquality_signal_breakdown
Purpose: Per-domain per-signal contribution breakdown (PageRank, /about, /legal, Web Filtering)
Column Guide
id Auto-incremented unique row identifier
domain Publisher domain being analyzed
signal_name Name of the quality signal (e.g., open_page_rank, has_about_page)
signal_source Source of the signal data (e.g., WebsiteCategorizationAPI, OpenPageRank, WHOIS)
signal_value Measured value of this signal for the domain
signal_weight Weight of this signal in the overall quality score calculation (0-1)
contribution_to_score Absolute point contribution of this signal to the composite quality score
status Status assessment of this signal (Strong/Acceptable/Weak/Missing)
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by signal_value
Statistical Summary
signal_value
68.6195
avg · min 0 · max 100
signal_weight
0.1429
avg · min 0.1 · max 0.2
contribution_to_score
9.75
avg · min 0 · max 17.6
Data Records (limit 500)
id domain signal_name signal_source signal_value signal_weight contribution_to_score status ai_analysis created_at
1 nytimes.com OpenPageRank /about + WHOIS 82.00 0.20 16.40 Strong The New York Times: OpenPageRank = 82/100 (Strong) 2026-03-04 01:49:45
2 nytimes.com Domain Age WHOIS 98.00 0.15 14.70 Strong The New York Times: Domain Age = 98/100 (Strong) 2026-03-04 01:49:45
3 nytimes.com About Page /about detection 89.22 0.15 13.38 Strong The New York Times: About Page = 89/100 (Strong) 2026-03-04 01:49:45
4 nytimes.com Legal Page /legal detection 80.64 0.10 8.06 Strong The New York Times: Legal Page = 81/100 (Strong) 2026-03-04 01:49:45
5 nytimes.com Web Filtering Content classification 88.82 0.15 13.32 Strong The New York Times: Web Filtering = 89/100 (Strong) 2026-03-04 01:49:45
6 nytimes.com Ads.txt Entries ads.txt parsing 95.00 0.10 9.50 Strong The New York Times: Ads.txt Entries = 95/100 (Strong) 2026-03-04 01:49:45
7 nytimes.com Persona Match Audience intelligence 82.94 0.15 12.44 Strong The New York Times: Persona Match = 83/100 (Strong) 2026-03-04 01:49:45
8 cnn.com OpenPageRank /about + WHOIS 85.00 0.20 17.00 Strong CNN: OpenPageRank = 85/100 (Strong) 2026-03-04 01:49:45
9 cnn.com Domain Age WHOIS 100.00 0.15 15.00 Strong CNN: Domain Age = 100/100 (Strong) 2026-03-04 01:49:46
10 cnn.com About Page /about detection 94.71 0.15 14.21 Strong CNN: About Page = 95/100 (Strong) 2026-03-04 01:49:46
11 cnn.com Legal Page /legal detection 88.61 0.10 8.86 Strong CNN: Legal Page = 89/100 (Strong) 2026-03-04 01:49:46
12 cnn.com Web Filtering Content classification 85.11 0.15 12.77 Strong CNN: Web Filtering = 85/100 (Strong) 2026-03-04 01:49:46
13 cnn.com Ads.txt Entries ads.txt parsing 95.00 0.10 9.50 Strong CNN: Ads.txt Entries = 95/100 (Strong) 2026-03-04 01:49:46
14 cnn.com Persona Match Audience intelligence 85.23 0.15 12.78 Strong CNN: Persona Match = 85/100 (Strong) 2026-03-04 01:49:46
15 espn.com OpenPageRank /about + WHOIS 80.00 0.20 16.00 Strong ESPN: OpenPageRank = 80/100 (Strong) 2026-03-04 01:49:46
16 espn.com Domain Age WHOIS 94.50 0.15 14.17 Strong ESPN: Domain Age = 94/100 (Strong) 2026-03-04 01:49:46
17 espn.com About Page /about detection 90.37 0.15 13.56 Strong ESPN: About Page = 90/100 (Strong) 2026-03-04 01:49:46
18 espn.com Legal Page /legal detection 82.67 0.10 8.27 Strong ESPN: Legal Page = 83/100 (Strong) 2026-03-04 01:49:46
19 espn.com Web Filtering Content classification 91.41 0.15 13.71 Strong ESPN: Web Filtering = 91/100 (Strong) 2026-03-04 01:49:46
20 espn.com Ads.txt Entries ads.txt parsing 95.00 0.10 9.50 Strong ESPN: Ads.txt Entries = 95/100 (Strong) 2026-03-04 01:49:46
21 espn.com Persona Match Audience intelligence 81.52 0.15 12.23 Strong ESPN: Persona Match = 82/100 (Strong) 2026-03-04 01:49:46
22 washingtonpost.com OpenPageRank /about + WHOIS 78.00 0.20 15.60 Strong The Washington Post: OpenPageRank = 78/100 (Strong) 2026-03-04 01:49:46
23 washingtonpost.com Domain Age WHOIS 91.00 0.15 13.65 Strong The Washington Post: Domain Age = 91/100 (Strong) 2026-03-04 01:49:46
24 washingtonpost.com About Page /about detection 89.54 0.15 13.43 Strong The Washington Post: About Page = 90/100 (Strong) 2026-03-04 01:49:46
25 washingtonpost.com Legal Page /legal detection 89.54 0.10 8.95 Strong The Washington Post: Legal Page = 90/100 (Strong) 2026-03-04 01:49:46
26 washingtonpost.com Web Filtering Content classification 93.76 0.15 14.06 Strong The Washington Post: Web Filtering = 94/100 (Strong) 2026-03-04 01:49:46
27 washingtonpost.com Ads.txt Entries ads.txt parsing 81.11 0.10 8.11 Strong The Washington Post: Ads.txt Entries = 81/100 (Strong) 2026-03-04 01:49:46
28 washingtonpost.com Persona Match Audience intelligence 82.51 0.15 12.38 Strong The Washington Post: Persona Match = 83/100 (Strong) 2026-03-04 01:49:46
29 bbc.com OpenPageRank /about + WHOIS 88.00 0.20 17.60 Strong BBC: OpenPageRank = 88/100 (Strong) 2026-03-04 01:49:46
30 bbc.com Domain Age WHOIS 100.00 0.15 15.00 Strong BBC: Domain Age = 100/100 (Strong) 2026-03-04 01:49:46
31 bbc.com About Page /about detection 86.79 0.15 13.02 Strong BBC: About Page = 87/100 (Strong) 2026-03-04 01:49:46
32 bbc.com Legal Page /legal detection 89.13 0.10 8.91 Strong BBC: Legal Page = 89/100 (Strong) 2026-03-04 01:49:46
33 bbc.com Web Filtering Content classification 93.71 0.15 14.06 Strong BBC: Web Filtering = 94/100 (Strong) 2026-03-04 01:49:46
34 bbc.com Ads.txt Entries ads.txt parsing 69.39 0.10 6.94 Moderate BBC: Ads.txt Entries = 69/100 (Moderate) 2026-03-04 01:49:46
35 bbc.com Persona Match Audience intelligence 84.58 0.15 12.69 Strong BBC: Persona Match = 85/100 (Strong) 2026-03-04 01:49:46
36 forbes.com OpenPageRank /about + WHOIS 75.00 0.20 15.00 Strong Forbes: OpenPageRank = 75/100 (Strong) 2026-03-04 01:49:46
37 forbes.com Domain Age WHOIS 87.50 0.15 13.12 Strong Forbes: Domain Age = 88/100 (Strong) 2026-03-04 01:49:46
38 forbes.com About Page /about detection 91.09 0.15 13.66 Strong Forbes: About Page = 91/100 (Strong) 2026-03-04 01:49:46
39 forbes.com Legal Page /legal detection 81.53 0.10 8.15 Strong Forbes: Legal Page = 82/100 (Strong) 2026-03-04 01:49:46
40 forbes.com Web Filtering Content classification 92.63 0.15 13.89 Strong Forbes: Web Filtering = 93/100 (Strong) 2026-03-04 01:49:46
41 forbes.com Ads.txt Entries ads.txt parsing 95.00 0.10 9.50 Strong Forbes: Ads.txt Entries = 95/100 (Strong) 2026-03-04 01:49:46
42 forbes.com Persona Match Audience intelligence 86.68 0.15 13.00 Strong Forbes: Persona Match = 87/100 (Strong) 2026-03-04 01:49:46
43 healthline.com OpenPageRank /about + WHOIS 68.00 0.20 13.60 Moderate Healthline Media: OpenPageRank = 68/100 (Moderate) 2026-03-04 01:49:46
44 healthline.com Domain Age WHOIS 63.00 0.15 9.45 Moderate Healthline Media: Domain Age = 63/100 (Moderate) 2026-03-04 01:49:46
45 healthline.com About Page /about detection 90.30 0.15 13.54 Strong Healthline Media: About Page = 90/100 (Strong) 2026-03-04 01:49:46
46 healthline.com Legal Page /legal detection 80.01 0.10 8.00 Strong Healthline Media: Legal Page = 80/100 (Strong) 2026-03-04 01:49:46
47 healthline.com Web Filtering Content classification 88.24 0.15 13.24 Strong Healthline Media: Web Filtering = 88/100 (Strong) 2026-03-04 01:49:46
48 healthline.com Ads.txt Entries ads.txt parsing 73.16 0.10 7.32 Strong Healthline Media: Ads.txt Entries = 73/100 (Strong) 2026-03-04 01:49:46
49 healthline.com Persona Match Audience intelligence 88.94 0.15 13.34 Strong Healthline Media: Persona Match = 89/100 (Strong) 2026-03-04 01:49:46
50 allrecipes.com OpenPageRank /about + WHOIS 62.00 0.20 12.40 Moderate Allrecipes: OpenPageRank = 62/100 (Moderate) 2026-03-04 01:49:46
51 allrecipes.com Domain Age WHOIS 91.00 0.15 13.65 Strong Allrecipes: Domain Age = 91/100 (Strong) 2026-03-04 01:49:46
52 allrecipes.com About Page /about detection 93.79 0.15 14.07 Strong Allrecipes: About Page = 94/100 (Strong) 2026-03-04 01:49:46
53 allrecipes.com Legal Page /legal detection 88.32 0.10 8.83 Strong Allrecipes: Legal Page = 88/100 (Strong) 2026-03-04 01:49:46
54 allrecipes.com Web Filtering Content classification 88.08 0.15 13.21 Strong Allrecipes: Web Filtering = 88/100 (Strong) 2026-03-04 01:49:46
55 allrecipes.com Ads.txt Entries ads.txt parsing 81.46 0.10 8.15 Strong Allrecipes: Ads.txt Entries = 81/100 (Strong) 2026-03-04 01:49:46
56 allrecipes.com Persona Match Audience intelligence 88.17 0.15 13.23 Strong Allrecipes: Persona Match = 88/100 (Strong) 2026-03-04 01:49:46
57 webmd.com OpenPageRank /about + WHOIS 70.00 0.20 14.00 Moderate WebMD: OpenPageRank = 70/100 (Moderate) 2026-03-04 01:49:46
58 webmd.com Domain Age WHOIS 84.00 0.15 12.60 Strong WebMD: Domain Age = 84/100 (Strong) 2026-03-04 01:49:46
59 webmd.com About Page /about detection 94.47 0.15 14.17 Strong WebMD: About Page = 94/100 (Strong) 2026-03-04 01:49:46
60 webmd.com Legal Page /legal detection 80.86 0.10 8.09 Strong WebMD: Legal Page = 81/100 (Strong) 2026-03-04 01:49:46
61 webmd.com Web Filtering Content classification 89.86 0.15 13.48 Strong WebMD: Web Filtering = 90/100 (Strong) 2026-03-04 01:49:46
62 webmd.com Ads.txt Entries ads.txt parsing 69.55 0.10 6.96 Moderate WebMD: Ads.txt Entries = 70/100 (Moderate) 2026-03-04 01:49:46
63 webmd.com Persona Match Audience intelligence 86.41 0.15 12.96 Strong WebMD: Persona Match = 86/100 (Strong) 2026-03-04 01:49:46
64 techcrunch.com OpenPageRank /about + WHOIS 72.00 0.20 14.40 Strong TechCrunch: OpenPageRank = 72/100 (Strong) 2026-03-04 01:49:46
65 techcrunch.com Domain Age WHOIS 66.50 0.15 9.97 Moderate TechCrunch: Domain Age = 66/100 (Moderate) 2026-03-04 01:49:46
66 techcrunch.com About Page /about detection 92.66 0.15 13.90 Strong TechCrunch: About Page = 93/100 (Strong) 2026-03-04 01:49:46
67 techcrunch.com Legal Page /legal detection 81.28 0.10 8.13 Strong TechCrunch: Legal Page = 81/100 (Strong) 2026-03-04 01:49:46
68 techcrunch.com Web Filtering Content classification 89.75 0.15 13.46 Strong TechCrunch: Web Filtering = 90/100 (Strong) 2026-03-04 01:49:46
69 techcrunch.com Ads.txt Entries ads.txt parsing 67.40 0.10 6.74 Moderate TechCrunch: Ads.txt Entries = 67/100 (Moderate) 2026-03-04 01:49:46
70 techcrunch.com Persona Match Audience intelligence 78.98 0.15 11.85 Strong TechCrunch: Persona Match = 79/100 (Strong) 2026-03-04 01:49:46
71 weather.com OpenPageRank /about + WHOIS 74.00 0.20 14.80 Strong The Weather Channel: OpenPageRank = 74/100 (Strong) 2026-03-04 01:49:46
72 weather.com Domain Age WHOIS 98.00 0.15 14.70 Strong The Weather Channel: Domain Age = 98/100 (Strong) 2026-03-04 01:49:46
73 weather.com About Page /about detection 93.72 0.15 14.06 Strong The Weather Channel: About Page = 94/100 (Strong) 2026-03-04 01:49:46
74 weather.com Legal Page /legal detection 84.23 0.10 8.42 Strong The Weather Channel: Legal Page = 84/100 (Strong) 2026-03-04 01:49:46
75 weather.com Web Filtering Content classification 87.12 0.15 13.07 Strong The Weather Channel: Web Filtering = 87/100 (Strong) 2026-03-04 01:49:46
76 weather.com Ads.txt Entries ads.txt parsing 95.00 0.10 9.50 Strong The Weather Channel: Ads.txt Entries = 95/100 (Strong) 2026-03-04 01:49:46
77 weather.com Persona Match Audience intelligence 85.95 0.15 12.89 Strong The Weather Channel: Persona Match = 86/100 (Strong) 2026-03-04 01:49:46
78 investopedia.com OpenPageRank /about + WHOIS 69.00 0.20 13.80 Moderate Investopedia: OpenPageRank = 69/100 (Moderate) 2026-03-04 01:49:46
79 investopedia.com Domain Age WHOIS 87.50 0.15 13.12 Strong Investopedia: Domain Age = 88/100 (Strong) 2026-03-04 01:49:46
80 investopedia.com About Page /about detection 87.01 0.15 13.05 Strong Investopedia: About Page = 87/100 (Strong) 2026-03-04 01:49:46
81 investopedia.com Legal Page /legal detection 83.12 0.10 8.31 Strong Investopedia: Legal Page = 83/100 (Strong) 2026-03-04 01:49:46
82 investopedia.com Web Filtering Content classification 94.95 0.15 14.24 Strong Investopedia: Web Filtering = 95/100 (Strong) 2026-03-04 01:49:46
83 investopedia.com Ads.txt Entries ads.txt parsing 60.20 0.10 6.02 Moderate Investopedia: Ads.txt Entries = 60/100 (Moderate) 2026-03-04 01:49:46
84 investopedia.com Persona Match Audience intelligence 81.57 0.15 12.24 Strong Investopedia: Persona Match = 82/100 (Strong) 2026-03-04 01:49:46
85 buzzfeed.com OpenPageRank /about + WHOIS 65.00 0.20 13.00 Moderate BuzzFeed: OpenPageRank = 65/100 (Moderate) 2026-03-04 01:49:46
86 buzzfeed.com Domain Age WHOIS 42.00 0.15 6.30 Moderate BuzzFeed: Domain Age = 42/100 (Moderate) 2026-03-04 01:49:47
87 buzzfeed.com About Page /about detection 90.18 0.15 13.53 Strong BuzzFeed: About Page = 90/100 (Strong) 2026-03-04 01:49:47
88 buzzfeed.com Legal Page /legal detection 81.21 0.10 8.12 Strong BuzzFeed: Legal Page = 81/100 (Strong) 2026-03-04 01:49:47
89 buzzfeed.com Web Filtering Content classification 87.25 0.15 13.09 Strong BuzzFeed: Web Filtering = 87/100 (Strong) 2026-03-04 01:49:47
90 buzzfeed.com Ads.txt Entries ads.txt parsing 95.00 0.10 9.50 Strong BuzzFeed: Ads.txt Entries = 95/100 (Strong) 2026-03-04 01:49:47
91 buzzfeed.com Persona Match Audience intelligence 83.82 0.15 12.57 Strong BuzzFeed: Persona Match = 84/100 (Strong) 2026-03-04 01:49:47
92 cnet.com OpenPageRank /about + WHOIS 71.00 0.20 14.20 Strong CNET: OpenPageRank = 71/100 (Strong) 2026-03-04 01:49:47
93 cnet.com Domain Age WHOIS 100.00 0.15 15.00 Strong CNET: Domain Age = 100/100 (Strong) 2026-03-04 01:49:47
94 cnet.com About Page /about detection 87.30 0.15 13.09 Strong CNET: About Page = 87/100 (Strong) 2026-03-04 01:49:47
95 cnet.com Legal Page /legal detection 82.20 0.10 8.22 Strong CNET: Legal Page = 82/100 (Strong) 2026-03-04 01:49:47
96 cnet.com Web Filtering Content classification 85.71 0.15 12.86 Strong CNET: Web Filtering = 86/100 (Strong) 2026-03-04 01:49:47
97 cnet.com Ads.txt Entries ads.txt parsing 90.05 0.10 9.01 Strong CNET: Ads.txt Entries = 90/100 (Strong) 2026-03-04 01:49:47
98 cnet.com Persona Match Audience intelligence 78.43 0.15 11.76 Strong CNET: Persona Match = 78/100 (Strong) 2026-03-04 01:49:47
99 people.com OpenPageRank /about + WHOIS 67.00 0.20 13.40 Moderate People Magazine: OpenPageRank = 67/100 (Moderate) 2026-03-04 01:49:47
100 people.com Domain Age WHOIS 94.50 0.15 14.17 Strong People Magazine: Domain Age = 94/100 (Strong) 2026-03-04 01:49:47
101 people.com About Page /about detection 94.05 0.15 14.11 Strong People Magazine: About Page = 94/100 (Strong) 2026-03-04 01:49:47
102 people.com Legal Page /legal detection 88.60 0.10 8.86 Strong People Magazine: Legal Page = 89/100 (Strong) 2026-03-04 01:49:47
103 people.com Web Filtering Content classification 85.71 0.15 12.86 Strong People Magazine: Web Filtering = 86/100 (Strong) 2026-03-04 01:49:47
104 people.com Ads.txt Entries ads.txt parsing 76.90 0.10 7.69 Strong People Magazine: Ads.txt Entries = 77/100 (Strong) 2026-03-04 01:49:47
105 people.com Persona Match Audience intelligence 85.03 0.15 12.75 Strong People Magazine: Persona Match = 85/100 (Strong) 2026-03-04 01:49:47
106 zillow.com OpenPageRank /about + WHOIS 73.00 0.20 14.60 Strong Zillow: OpenPageRank = 73/100 (Strong) 2026-03-04 01:49:47
107 zillow.com Domain Age WHOIS 66.50 0.15 9.97 Moderate Zillow: Domain Age = 66/100 (Moderate) 2026-03-04 01:49:47
108 zillow.com About Page /about detection 87.14 0.15 13.07 Strong Zillow: About Page = 87/100 (Strong) 2026-03-04 01:49:47
109 zillow.com Legal Page /legal detection 81.32 0.10 8.13 Strong Zillow: Legal Page = 81/100 (Strong) 2026-03-04 01:49:47
110 zillow.com Web Filtering Content classification 94.36 0.15 14.15 Strong Zillow: Web Filtering = 94/100 (Strong) 2026-03-04 01:49:47
111 zillow.com Ads.txt Entries ads.txt parsing 63.57 0.10 6.36 Moderate Zillow: Ads.txt Entries = 64/100 (Moderate) 2026-03-04 01:49:47
112 zillow.com Persona Match Audience intelligence 82.09 0.15 12.31 Strong Zillow: Persona Match = 82/100 (Strong) 2026-03-04 01:49:47
113 tripadvisor.com OpenPageRank /about + WHOIS 70.00 0.20 14.00 Moderate TripAdvisor: OpenPageRank = 70/100 (Moderate) 2026-03-04 01:49:47
114 tripadvisor.com Domain Age WHOIS 84.00 0.15 12.60 Strong TripAdvisor: Domain Age = 84/100 (Strong) 2026-03-04 01:49:47
115 tripadvisor.com About Page /about detection 92.85 0.15 13.93 Strong TripAdvisor: About Page = 93/100 (Strong) 2026-03-04 01:49:47
116 tripadvisor.com Legal Page /legal detection 88.07 0.10 8.81 Strong TripAdvisor: Legal Page = 88/100 (Strong) 2026-03-04 01:49:47
117 tripadvisor.com Web Filtering Content classification 86.90 0.15 13.04 Strong TripAdvisor: Web Filtering = 87/100 (Strong) 2026-03-04 01:49:47
118 tripadvisor.com Ads.txt Entries ads.txt parsing 71.78 0.10 7.18 Strong TripAdvisor: Ads.txt Entries = 72/100 (Strong) 2026-03-04 01:49:47
119 tripadvisor.com Persona Match Audience intelligence 81.47 0.15 12.22 Strong TripAdvisor: Persona Match = 81/100 (Strong) 2026-03-04 01:49:47
120 ign.com OpenPageRank /about + WHOIS 64.00 0.20 12.80 Moderate IGN Entertainment: OpenPageRank = 64/100 (Moderate) 2026-03-04 01:49:47
121 ign.com Domain Age WHOIS 98.00 0.15 14.70 Strong IGN Entertainment: Domain Age = 98/100 (Strong) 2026-03-04 01:49:47
122 ign.com About Page /about detection 89.24 0.15 13.39 Strong IGN Entertainment: About Page = 89/100 (Strong) 2026-03-04 01:49:47
123 ign.com Legal Page /legal detection 84.67 0.10 8.47 Strong IGN Entertainment: Legal Page = 85/100 (Strong) 2026-03-04 01:49:47
124 ign.com Web Filtering Content classification 92.29 0.15 13.84 Strong IGN Entertainment: Web Filtering = 92/100 (Strong) 2026-03-04 01:49:47
125 ign.com Ads.txt Entries ads.txt parsing 94.39 0.10 9.44 Strong IGN Entertainment: Ads.txt Entries = 94/100 (Strong) 2026-03-04 01:49:47
126 ign.com Persona Match Audience intelligence 89.76 0.15 13.46 Strong IGN Entertainment: Persona Match = 90/100 (Strong) 2026-03-04 01:49:47
127 fandom.com OpenPageRank /about + WHOIS 66.00 0.20 13.20 Moderate Fandom: OpenPageRank = 66/100 (Moderate) 2026-03-04 01:49:47
128 fandom.com Domain Age WHOIS 70.00 0.15 10.50 Moderate Fandom: Domain Age = 70/100 (Moderate) 2026-03-04 01:49:47
129 fandom.com About Page /about detection 85.98 0.15 12.90 Strong Fandom: About Page = 86/100 (Strong) 2026-03-04 01:49:47
130 fandom.com Legal Page /legal detection 84.03 0.10 8.40 Strong Fandom: Legal Page = 84/100 (Strong) 2026-03-04 01:49:47
131 fandom.com Web Filtering Content classification 88.39 0.15 13.26 Strong Fandom: Web Filtering = 88/100 (Strong) 2026-03-04 01:49:47
132 fandom.com Ads.txt Entries ads.txt parsing 95.00 0.10 9.50 Strong Fandom: Ads.txt Entries = 95/100 (Strong) 2026-03-04 01:49:47
133 fandom.com Persona Match Audience intelligence 78.73 0.15 11.81 Strong Fandom: Persona Match = 79/100 (Strong) 2026-03-04 01:49:47
134 medicalnewstoday.com OpenPageRank /about + WHOIS 60.00 0.20 12.00 Moderate Medical News Today: OpenPageRank = 60/100 (Moderate) 2026-03-04 01:49:47
135 medicalnewstoday.com Domain Age WHOIS 73.50 0.15 11.03 Strong Medical News Today: Domain Age = 74/100 (Strong) 2026-03-04 01:49:47
136 medicalnewstoday.com About Page /about detection 86.90 0.15 13.04 Strong Medical News Today: About Page = 87/100 (Strong) 2026-03-04 01:49:47
137 medicalnewstoday.com Legal Page /legal detection 84.49 0.10 8.45 Strong Medical News Today: Legal Page = 84/100 (Strong) 2026-03-04 01:49:47
138 medicalnewstoday.com Web Filtering Content classification 89.22 0.15 13.38 Strong Medical News Today: Web Filtering = 89/100 (Strong) 2026-03-04 01:49:47
139 medicalnewstoday.com Ads.txt Entries ads.txt parsing 55.23 0.10 5.52 Moderate Medical News Today: Ads.txt Entries = 55/100 (Moderate) 2026-03-04 01:49:47
140 medicalnewstoday.com Persona Match Audience intelligence 78.75 0.15 11.81 Strong Medical News Today: Persona Match = 79/100 (Strong) 2026-03-04 01:49:47
141 dailymail.co.uk OpenPageRank /about + WHOIS 76.00 0.20 15.20 Strong Daily Mail: OpenPageRank = 76/100 (Strong) 2026-03-04 01:49:47
142 dailymail.co.uk Domain Age WHOIS 94.50 0.15 14.17 Strong Daily Mail: Domain Age = 94/100 (Strong) 2026-03-04 01:49:47
143 dailymail.co.uk About Page /about detection 94.23 0.15 14.13 Strong Daily Mail: About Page = 94/100 (Strong) 2026-03-04 01:49:47
144 dailymail.co.uk Legal Page /legal detection 84.43 0.10 8.44 Strong Daily Mail: Legal Page = 84/100 (Strong) 2026-03-04 01:49:47
145 dailymail.co.uk Web Filtering Content classification 93.61 0.15 14.04 Strong Daily Mail: Web Filtering = 94/100 (Strong) 2026-03-04 01:49:47
146 dailymail.co.uk Ads.txt Entries ads.txt parsing 95.00 0.10 9.50 Strong Daily Mail: Ads.txt Entries = 95/100 (Strong) 2026-03-04 01:49:47
147 dailymail.co.uk Persona Match Audience intelligence 75.76 0.15 11.36 Strong Daily Mail: Persona Match = 76/100 (Strong) 2026-03-04 01:49:47
148 bestproductreviews.xyz OpenPageRank /about + WHOIS 3.00 0.20 0.60 Weak Best Product Reviews: OpenPageRank = 3/100 (Weak) 2026-03-04 01:49:47
149 bestproductreviews.xyz Domain Age WHOIS 3.50 0.15 0.53 Weak Best Product Reviews: Domain Age = 4/100 (Weak) 2026-03-04 01:49:47
150 bestproductreviews.xyz About Page /about detection 10.00 0.15 1.50 Weak Best Product Reviews: About Page = 10/100 (Weak) 2026-03-04 01:49:47
151 bestproductreviews.xyz Legal Page /legal detection 9.18 0.10 0.92 Weak Best Product Reviews: Legal Page = 9/100 (Weak) 2026-03-04 01:49:47
152 bestproductreviews.xyz Web Filtering Content classification 9.84 0.15 1.48 Weak Best Product Reviews: Web Filtering = 10/100 (Weak) 2026-03-04 01:49:47
153 bestproductreviews.xyz Ads.txt Entries ads.txt parsing 8.41 0.10 0.84 Weak Best Product Reviews: Ads.txt Entries = 8/100 (Weak) 2026-03-04 01:49:47
154 bestproductreviews.xyz Persona Match Audience intelligence 14.24 0.15 2.14 Weak Best Product Reviews: Persona Match = 14/100 (Weak) 2026-03-04 01:49:47
155 clickbaitcentral.co OpenPageRank /about + WHOIS 5.00 0.20 1.00 Weak Clickbait Central: OpenPageRank = 5/100 (Weak) 2026-03-04 01:49:47
156 clickbaitcentral.co Domain Age WHOIS 0.00 0.15 0.00 Weak Clickbait Central: Domain Age = 0/100 (Weak) 2026-03-04 01:49:47
157 clickbaitcentral.co About Page /about detection 5.83 0.15 0.87 Weak Clickbait Central: About Page = 6/100 (Weak) 2026-03-04 01:49:47
158 clickbaitcentral.co Legal Page /legal detection 7.43 0.10 0.74 Weak Clickbait Central: Legal Page = 7/100 (Weak) 2026-03-04 01:49:47
159 clickbaitcentral.co Web Filtering Content classification 6.07 0.15 0.91 Weak Clickbait Central: Web Filtering = 6/100 (Weak) 2026-03-04 01:49:47
160 clickbaitcentral.co Ads.txt Entries ads.txt parsing 2.21 0.10 0.22 Weak Clickbait Central: Ads.txt Entries = 2/100 (Weak) 2026-03-04 01:49:48
161 clickbaitcentral.co Persona Match Audience intelligence 10.29 0.15 1.54 Weak Clickbait Central: Persona Match = 10/100 (Weak) 2026-03-04 01:49:48
162 topdealstoday.info OpenPageRank /about + WHOIS 2.00 0.20 0.40 Weak Top Deals Today: OpenPageRank = 2/100 (Weak) 2026-03-04 01:49:48
163 topdealstoday.info Domain Age WHOIS 3.50 0.15 0.53 Weak Top Deals Today: Domain Age = 4/100 (Weak) 2026-03-04 01:49:48
164 topdealstoday.info About Page /about detection 6.89 0.15 1.03 Weak Top Deals Today: About Page = 7/100 (Weak) 2026-03-04 01:49:48
165 topdealstoday.info Legal Page /legal detection 9.93 0.10 0.99 Weak Top Deals Today: Legal Page = 10/100 (Weak) 2026-03-04 01:49:48
166 topdealstoday.info Web Filtering Content classification 6.33 0.15 0.95 Weak Top Deals Today: Web Filtering = 6/100 (Weak) 2026-03-04 01:49:48
167 topdealstoday.info Ads.txt Entries ads.txt parsing 3.27 0.10 0.33 Weak Top Deals Today: Ads.txt Entries = 3/100 (Weak) 2026-03-04 01:49:48
168 topdealstoday.info Persona Match Audience intelligence 12.28 0.15 1.84 Weak Top Deals Today: Persona Match = 12/100 (Weak) 2026-03-04 01:49:48
169 viralstoriesnow.net OpenPageRank /about + WHOIS 4.00 0.20 0.80 Weak Viral Stories Now: OpenPageRank = 4/100 (Weak) 2026-03-04 01:49:48
170 viralstoriesnow.net Domain Age WHOIS 0.00 0.15 0.00 Weak Viral Stories Now: Domain Age = 0/100 (Weak) 2026-03-04 01:49:48
171 viralstoriesnow.net About Page /about detection 7.12 0.15 1.07 Weak Viral Stories Now: About Page = 7/100 (Weak) 2026-03-04 01:49:48
172 viralstoriesnow.net Legal Page /legal detection 9.79 0.10 0.98 Weak Viral Stories Now: Legal Page = 10/100 (Weak) 2026-03-04 01:49:48
173 viralstoriesnow.net Web Filtering Content classification 9.98 0.15 1.50 Weak Viral Stories Now: Web Filtering = 10/100 (Weak) 2026-03-04 01:49:48
174 viralstoriesnow.net Ads.txt Entries ads.txt parsing 3.45 0.10 0.35 Weak Viral Stories Now: Ads.txt Entries = 3/100 (Weak) 2026-03-04 01:49:48
175 viralstoriesnow.net Persona Match Audience intelligence 13.59 0.15 2.04 Weak Viral Stories Now: Persona Match = 14/100 (Weak) 2026-03-04 01:49:48
176 freegiftcards247.com OpenPageRank /about + WHOIS 1.00 0.20 0.20 Weak Free Gift Cards: OpenPageRank = 1/100 (Weak) 2026-03-04 01:49:48
177 freegiftcards247.com Domain Age WHOIS 0.00 0.15 0.00 Weak Free Gift Cards: Domain Age = 0/100 (Weak) 2026-03-04 01:49:48
178 freegiftcards247.com About Page /about detection 5.77 0.15 0.87 Weak Free Gift Cards: About Page = 6/100 (Weak) 2026-03-04 01:49:48
179 freegiftcards247.com Legal Page /legal detection 6.48 0.10 0.65 Weak Free Gift Cards: Legal Page = 6/100 (Weak) 2026-03-04 01:49:48
180 freegiftcards247.com Web Filtering Content classification 9.84 0.15 1.48 Weak Free Gift Cards: Web Filtering = 10/100 (Weak) 2026-03-04 01:49:48
181 freegiftcards247.com Ads.txt Entries ads.txt parsing 1.63 0.10 0.16 Weak Free Gift Cards: Ads.txt Entries = 2/100 (Weak) 2026-03-04 01:49:48
182 freegiftcards247.com Persona Match Audience intelligence 12.71 0.15 1.91 Weak Free Gift Cards: Persona Match = 13/100 (Weak) 2026-03-04 01:49:48
183 savings-guru.club OpenPageRank /about + WHOIS 6.00 0.20 1.20 Weak Savings Guru: OpenPageRank = 6/100 (Weak) 2026-03-04 01:49:48
184 savings-guru.club Domain Age WHOIS 3.50 0.15 0.53 Weak Savings Guru: Domain Age = 4/100 (Weak) 2026-03-04 01:49:48
185 savings-guru.club About Page /about detection 8.74 0.15 1.31 Weak Savings Guru: About Page = 9/100 (Weak) 2026-03-04 01:49:48
186 savings-guru.club Legal Page /legal detection 5.29 0.10 0.53 Weak Savings Guru: Legal Page = 5/100 (Weak) 2026-03-04 01:49:48
187 savings-guru.club Web Filtering Content classification 7.92 0.15 1.19 Weak Savings Guru: Web Filtering = 8/100 (Weak) 2026-03-04 01:49:48
188 savings-guru.club Ads.txt Entries ads.txt parsing 7.02 0.10 0.70 Weak Savings Guru: Ads.txt Entries = 7/100 (Weak) 2026-03-04 01:49:48
189 savings-guru.club Persona Match Audience intelligence 14.26 0.15 2.14 Weak Savings Guru: Persona Match = 14/100 (Weak) 2026-03-04 01:49:48
190 realtor.com OpenPageRank /about + WHOIS 72.00 0.20 14.40 Strong Realtor.com: OpenPageRank = 72/100 (Strong) 2026-03-04 01:49:48
191 realtor.com Domain Age WHOIS 91.00 0.15 13.65 Strong Realtor.com: Domain Age = 91/100 (Strong) 2026-03-04 01:49:48
192 realtor.com About Page /about detection 86.57 0.15 12.99 Strong Realtor.com: About Page = 87/100 (Strong) 2026-03-04 01:49:48
193 realtor.com Legal Page /legal detection 89.61 0.10 8.96 Strong Realtor.com: Legal Page = 90/100 (Strong) 2026-03-04 01:49:48
194 realtor.com Web Filtering Content classification 85.80 0.15 12.87 Strong Realtor.com: Web Filtering = 86/100 (Strong) 2026-03-04 01:49:48
195 realtor.com Ads.txt Entries ads.txt parsing 66.49 0.10 6.65 Moderate Realtor.com: Ads.txt Entries = 66/100 (Moderate) 2026-03-04 01:49:48
196 realtor.com Persona Match Audience intelligence 83.93 0.15 12.59 Strong Realtor.com: Persona Match = 84/100 (Strong) 2026-03-04 01:49:48
197 epicurious.com OpenPageRank /about + WHOIS 58.00 0.20 11.60 Moderate Epicurious: OpenPageRank = 58/100 (Moderate) 2026-03-04 01:49:48
198 epicurious.com Domain Age WHOIS 98.00 0.15 14.70 Strong Epicurious: Domain Age = 98/100 (Strong) 2026-03-04 01:49:48
199 epicurious.com About Page /about detection 91.75 0.15 13.76 Strong Epicurious: About Page = 92/100 (Strong) 2026-03-04 01:49:48
200 epicurious.com Legal Page /legal detection 82.35 0.10 8.23 Strong Epicurious: Legal Page = 82/100 (Strong) 2026-03-04 01:49:48
201 epicurious.com Web Filtering Content classification 86.20 0.15 12.93 Strong Epicurious: Web Filtering = 86/100 (Strong) 2026-03-04 01:49:48
202 epicurious.com Ads.txt Entries ads.txt parsing 54.12 0.10 5.41 Moderate Epicurious: Ads.txt Entries = 54/100 (Moderate) 2026-03-04 01:49:48
203 epicurious.com Persona Match Audience intelligence 78.69 0.15 11.80 Strong Epicurious: Persona Match = 79/100 (Strong) 2026-03-04 01:49:48
204 theatlantic.com OpenPageRank /about + WHOIS 74.00 0.20 14.80 Strong The Atlantic: OpenPageRank = 74/100 (Strong) 2026-03-04 01:49:48
205 theatlantic.com Domain Age WHOIS 100.00 0.15 15.00 Strong The Atlantic: Domain Age = 100/100 (Strong) 2026-03-04 01:49:48
206 theatlantic.com About Page /about detection 90.95 0.15 13.64 Strong The Atlantic: About Page = 91/100 (Strong) 2026-03-04 01:49:48
207 theatlantic.com Legal Page /legal detection 86.19 0.10 8.62 Strong The Atlantic: Legal Page = 86/100 (Strong) 2026-03-04 01:49:48
208 theatlantic.com Web Filtering Content classification 89.19 0.15 13.38 Strong The Atlantic: Web Filtering = 89/100 (Strong) 2026-03-04 01:49:48
209 theatlantic.com Ads.txt Entries ads.txt parsing 61.67 0.10 6.17 Moderate The Atlantic: Ads.txt Entries = 62/100 (Moderate) 2026-03-04 01:49:48
210 theatlantic.com Persona Match Audience intelligence 82.84 0.15 12.43 Strong The Atlantic: Persona Match = 83/100 (Strong) 2026-03-04 01:49:48
211 motortrend.com OpenPageRank /about + WHOIS 63.00 0.20 12.60 Moderate MotorTrend: OpenPageRank = 63/100 (Moderate) 2026-03-04 01:49:48
212 motortrend.com Domain Age WHOIS 94.50 0.15 14.17 Strong MotorTrend: Domain Age = 94/100 (Strong) 2026-03-04 01:49:48
213 motortrend.com About Page /about detection 94.35 0.15 14.15 Strong MotorTrend: About Page = 94/100 (Strong) 2026-03-04 01:49:48
214 motortrend.com Legal Page /legal detection 82.04 0.10 8.20 Strong MotorTrend: Legal Page = 82/100 (Strong) 2026-03-04 01:49:48
215 motortrend.com Web Filtering Content classification 92.16 0.15 13.82 Strong MotorTrend: Web Filtering = 92/100 (Strong) 2026-03-04 01:49:48
216 motortrend.com Ads.txt Entries ads.txt parsing 78.91 0.10 7.89 Strong MotorTrend: Ads.txt Entries = 79/100 (Strong) 2026-03-04 01:49:48
217 motortrend.com Persona Match Audience intelligence 80.94 0.15 12.14 Strong MotorTrend: Persona Match = 81/100 (Strong) 2026-03-04 01:49:48

Contextual Targeting

79 records · 2 tables
Matches advertisers to publishers using /blog, /products, IAB, and personas.
Total Rows
31
adtech2_contextual_domain_enrichment
Columns
16
6 numeric
Avg has_blog_page
1
range: 1 - 1
Avg blog_post_frequency
60.3226
range: 0 - 200
adtech2_contextual_domain_enrichment 31 rows
adtech2_contextual_domain_enrichment
Purpose: Contextual richness from /blog frequency, /products categories, IAB taxonomy, and personas
Column Guide
id Auto-incremented unique row identifier
domain Publisher domain being analyzed
publisher_name Human-readable publisher brand name
has_blog_page Whether the domain has a detected /blog page (0/1)
blog_post_frequency Estimated blog posting frequency (Daily/Weekly/Monthly/Sporadic/None)
has_products_page Whether the domain has a detected /products page (0/1)
product_categories Pipe-separated list of product categories from the products page
iab_category IAB Content Taxonomy category classification
iab_tier2 IAB Content Taxonomy tier 2 sub-category
persona Primary audience persona for the domain
secondary_personas Pipe-separated list of secondary audience personas
contextual_richness_score Depth and diversity of contextual signals available (0-100)
content_depth_score Content production volume, freshness, and topical focus (0-100)
monthly_uniques Estimated monthly unique visitors
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by has_blog_page
Statistical Summary
has_blog_page
1
avg · min 1 · max 1
blog_post_frequency
60.3226
avg · min 0 · max 200
has_products_page
0.6129
avg · min 0 · max 1
contextual_richness_score
60.391
avg · min 31.62 · max 86.6
content_depth_score
40.5277
avg · min 15 · max 71.3
monthly_uniques
69000000
avg · min 15000000 · max 180000000
Data Records (limit 500)
id domain publisher_name has_blog_page blog_post_frequency has_products_page product_categories iab_category iab_tier2 persona secondary_personas contextual_richness_score content_depth_score monthly_uniques ai_analysis created_at
1 nytimes.com The New York Times 1 85 0 News Politics News Enthusiast Educated Professional,Political Observer 58.81 37.83 95000000 The New York Times: News publisher targeting News Enthusiast. Active blog (85 posts/mo). No products page. 2026-03-04 01:49:48
2 cnn.com CNN 1 120 0 News National News News Enthusiast Political Observer,World Affairs Follower 58.58 47.90 120000000 CNN: News publisher targeting News Enthusiast. Active blog (120 posts/mo). No products page. 2026-03-04 01:49:48
3 espn.com ESPN 1 95 1 ESPN+ Subscriptions Sports Football Sports Fan Fantasy Sports Player,Fitness Enthusiast 83.07 71.30 85000000 ESPN: Sports publisher targeting Sports Fan. Active blog (95 posts/mo). Has products page. 2026-03-04 01:49:48
4 forbes.com Forbes 1 110 1 Forbes Membership Business Business News Business Professional Investor,Entrepreneur 86.60 66.13 72000000 Forbes: Business publisher targeting Business Professional. Active blog (110 posts/mo). Has products page. 2026-03-04 01:49:48
5 healthline.com Healthline Media 1 60 0 Health & Fitness Nutrition Health Conscious Consumer Fitness Enthusiast,Parent 48.48 25.39 95000000 Healthline Media: Health & Fitness publisher targeting Health Conscious Consumer. Active blog (60 posts/mo). No produ... 2026-03-04 01:49:48
6 techcrunch.com TechCrunch 1 70 0 Technology & Computing Consumer Electronics Tech Enthusiast Startup Founder,Developer 48.84 36.57 25000000 TechCrunch: Technology & Computing publisher targeting Tech Enthusiast. Active blog (70 posts/mo). No products page. 2026-03-04 01:49:48
7 allrecipes.com Allrecipes 1 40 1 Cookware Collections Food & Drink Cooking Home Chef Parent,Budget Shopper 57.34 37.58 55000000 Allrecipes: Food & Drink publisher targeting Home Chef. Active blog (40 posts/mo). Has products page. 2026-03-04 01:49:48
8 webmd.com WebMD 1 35 1 WebMD Health Services Health & Fitness Medical Health Health Conscious Consumer Senior,Parent 63.95 39.58 80000000 WebMD: Health & Fitness publisher targeting Health Conscious Consumer. Active blog (35 posts/mo). Has products page. 2026-03-04 01:49:48
9 weather.com The Weather Channel 1 25 0 Science Weather General Consumer Traveler,Outdoor Enthusiast 35.37 15.16 110000000 The Weather Channel: Science publisher targeting General Consumer. Active blog (25 posts/mo). No products page. 2026-03-04 01:49:48
10 investopedia.com Investopedia 1 50 1 Investing Courses Personal Finance Investing Investor Financial Planner,Saver 70.52 40.08 42000000 Investopedia: Personal Finance publisher targeting Investor. Active blog (50 posts/mo). Has products page. 2026-03-04 01:49:48
11 cnet.com CNET 1 65 1 Tech Product Reviews Technology & Computing Consumer Electronics Tech Enthusiast Early Adopter,Gadget Lover 74.98 56.58 55000000 CNET: Technology & Computing publisher targeting Tech Enthusiast. Active blog (65 posts/mo). Has products page. 2026-03-04 01:49:48
12 buzzfeed.com BuzzFeed 1 130 1 BuzzFeed Shopping Entertainment Humor Young Adult Social Media User,Trend Follower 79.42 67.02 65000000 BuzzFeed: Entertainment publisher targeting Young Adult. Active blog (130 posts/mo). Has products page. 2026-03-04 01:49:48
13 zillow.com Zillow 1 20 1 Real Estate Listings Real Estate Real Estate Buying Home Buyer First-Time Buyer,Investor 63.44 29.38 60000000 Zillow: Real Estate publisher targeting Home Buyer. Active blog (20 posts/mo). Has products page. 2026-03-04 01:49:48
14 tripadvisor.com TripAdvisor 1 30 1 Travel Bookings Travel Hotels Traveler Luxury Traveler,Budget Traveler 55.21 31.26 50000000 TripAdvisor: Travel publisher targeting Traveler. Active blog (30 posts/mo). Has products page. 2026-03-04 01:49:49
15 people.com People Magazine 1 80 0 Entertainment Celebrity News Entertainment Seeker Social Media User,Pop Culture Fan 60.02 42.85 45000000 People Magazine: Entertainment publisher targeting Entertainment Seeker. Active blog (80 posts/mo). No products page. 2026-03-04 01:49:49
16 ign.com IGN Entertainment 1 75 1 Game Reviews Video Gaming Console Gaming Gamer Tech Enthusiast,Young Adult 77.99 61.99 35000000 IGN Entertainment: Video Gaming publisher targeting Gamer. Active blog (75 posts/mo). Has products page. 2026-03-04 01:49:49
17 fandom.com Fandom 1 45 0 Entertainment Movies Pop Culture Fan Gamer,Young Adult 45.47 30.15 80000000 Fandom: Entertainment publisher targeting Pop Culture Fan. Active blog (45 posts/mo). No products page. 2026-03-04 01:49:49
18 medicalnewstoday.com Medical News Today 1 55 0 Health & Fitness Medical Health Health Conscious Consumer Senior,Caregiver 46.42 29.68 65000000 Medical News Today: Health & Fitness publisher targeting Health Conscious Consumer. Active blog (55 posts/mo). No pro... 2026-03-04 01:49:49
19 dailymail.co.uk Daily Mail 1 200 0 News International News News Enthusiast Entertainment Seeker,Gossip Follower 65.78 53.04 100000000 Daily Mail: News publisher targeting News Enthusiast. Active blog (200 posts/mo). No products page. 2026-03-04 01:49:49
20 realtor.com Realtor.com 1 15 1 Property Listings Real Estate Real Estate Buying Home Buyer First-Time Buyer,Relocator 60.70 30.01 48000000 Realtor.com: Real Estate publisher targeting Home Buyer. Active blog (15 posts/mo). Has products page. 2026-03-04 01:49:49
21 epicurious.com Epicurious 1 35 1 Kitchen Equipment Food & Drink Cooking Home Chef Foodie,Health Conscious Consumer 64.66 33.10 15000000 Epicurious: Food & Drink publisher targeting Home Chef. Active blog (35 posts/mo). Has products page. 2026-03-04 01:49:49
22 theatlantic.com The Atlantic 1 45 1 Atlantic Subscriptions News Politics Educated Professional Political Observer,Culture Follower 61.46 41.26 32000000 The Atlantic: News publisher targeting Educated Professional. Active blog (45 posts/mo). Has products page. 2026-03-04 01:49:49
23 motortrend.com MotorTrend 1 40 1 Vehicle Reviews Automotive Auto Technology Car Enthusiast Luxury Buyer,Performance Fan 58.04 38.03 22000000 MotorTrend: Automotive publisher targeting Car Enthusiast. Active blog (40 posts/mo). Has products page. 2026-03-04 01:49:49
24 washingtonpost.com The Washington Post 1 90 1 WP Subscriptions News Politics News Enthusiast Educated Professional,Political Observer 73.31 63.61 68000000 The Washington Post: News publisher targeting News Enthusiast. Active blog (90 posts/mo). Has products page. 2026-03-04 01:49:49
25 bbc.com BBC 1 100 0 News International News News Enthusiast World Affairs Follower,Documentary Lover 63.26 49.74 150000000 BBC: News publisher targeting News Enthusiast. Active blog (100 posts/mo). No products page. 2026-03-04 01:49:49
26 yahoo.com Yahoo 1 60 1 Yahoo Shopping News National News General Consumer Finance Follower,Sports Fan 67.81 47.72 180000000 Yahoo: News publisher targeting General Consumer. Active blog (60 posts/mo). Has products page. 2026-03-04 01:49:49
27 reddit.com Reddit 1 0 1 Reddit Premium Technology & Computing Internet Technology Tech Enthusiast Young Adult,Hobbyist 48.47 27.18 75000000 Reddit: Technology & Computing publisher targeting Tech Enthusiast. Active blog (0 posts/mo). Has products page. 2026-03-04 01:49:49
28 pinterest.com Pinterest 1 10 1 Shopping Pins Style & Fashion Fashion DIY Enthusiast Home Decorator,Crafter 56.42 27.92 85000000 Pinterest: Style & Fashion publisher targeting DIY Enthusiast. Active blog (10 posts/mo). Has products page. 2026-03-04 01:49:49
29 wikihow.com wikiHow 1 20 0 Education Educational Content General Consumer DIY Enthusiast,Student 33.22 15.00 40000000 wikiHow: Education publisher targeting General Consumer. Active blog (20 posts/mo). No products page. 2026-03-04 01:49:49
30 imdb.com IMDb 1 15 0 Entertainment Movies Entertainment Seeker Film Buff,TV Binger 31.62 15.00 60000000 IMDb: Entertainment publisher targeting Entertainment Seeker. Active blog (15 posts/mo). No products page. 2026-03-04 01:49:49
31 nbcsports.com NBC Sports 1 50 1 Peacock Subscriptions Sports Multi-Sport Sports Fan Fantasy Sports Player,Cord Cutter 72.86 48.32 30000000 NBC Sports: Sports publisher targeting Sports Fan. Active blog (50 posts/mo). Has products page. 2026-03-04 01:49:49
Total Rows
48
adtech2_contextual_advertiser_match
Columns
11
5 numeric
Avg iab_match_score
82.9042
range: 38.26 - 94.58
Avg persona_match_score
75.2173
range: 23.09 - 89.99
adtech2_contextual_advertiser_match 48 rows
adtech2_contextual_advertiser_match
Purpose: Advertiser-to-publisher context matching with expected CTR and ROAS lift
Column Guide
id Auto-incremented unique row identifier
advertiser_vertical Advertiser industry vertical (e.g., Automotive, Finance, Retail)
publisher_domain Publisher website domain
publisher_name Human-readable publisher brand name
iab_match_score IAB category alignment between advertiser and publisher (0-100)
persona_match_score Audience persona alignment between advertiser and publisher (0-100)
combined_score Weighted combination of IAB and persona match scores (0-100)
expected_ctr_lift_pct Predicted click-through rate lift percentage from contextual targeting
expected_roas_lift_pct Predicted return on ad spend lift percentage from contextual targeting
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by iab_match_score
Statistical Summary
iab_match_score
82.9042
avg · min 38.26 · max 94.58
persona_match_score
75.2173
avg · min 23.09 · max 89.99
combined_score
79.06
avg · min 55.73 · max 90.87
expected_ctr_lift_pct
5.1127
avg · min 0 · max 8.93
expected_roas_lift_pct
8.646
avg · min 0 · max 14.12
Data Records (limit 500)
id advertiser_vertical publisher_domain publisher_name iab_match_score persona_match_score combined_score expected_ctr_lift_pct expected_roas_lift_pct ai_analysis created_at
1 Financial Services nytimes.com The New York Times 90.57 67.64 79.11 6.25 6.11 Financial Services on nytimes.com: IAB match 91, persona match 68. 2026-03-04 01:49:49
2 Financial Services cnn.com CNN 85.32 26.31 55.82 0.21 0.14 Financial Services on cnn.com: IAB match 85, persona match 26. 2026-03-04 01:49:49
3 Financial Services forbes.com Forbes 88.15 86.55 87.35 8.18 10.01 Financial Services on forbes.com: IAB match 88, persona match 87. 2026-03-04 01:49:49
4 Financial Services investopedia.com Investopedia 85.91 80.47 83.19 3.53 10.32 Financial Services on investopedia.com: IAB match 86, persona match 80. 2026-03-04 01:49:49
5 Financial Services zillow.com Zillow 49.92 69.57 59.74 3.76 0.00 Financial Services on zillow.com: IAB match 50, persona match 70. 2026-03-04 01:49:49
6 Financial Services dailymail.co.uk Daily Mail 87.63 30.01 58.82 0.22 6.51 Financial Services on dailymail.co.uk: IAB match 88, persona match 30. 2026-03-04 01:49:49
7 Financial Services theatlantic.com The Atlantic 86.53 87.63 87.08 6.26 12.50 Financial Services on theatlantic.com: IAB match 87, persona match 88. 2026-03-04 01:49:49
8 Financial Services washingtonpost.com The Washington Post 88.24 68.94 78.59 6.68 10.80 Financial Services on washingtonpost.com: IAB match 88, persona match 69. 2026-03-04 01:49:49
9 Financial Services yahoo.com Yahoo 93.78 38.94 66.36 0.88 4.98 Financial Services on yahoo.com: IAB match 94, persona match 39. 2026-03-04 01:49:49
10 Automotive techcrunch.com TechCrunch 88.38 85.88 87.13 4.72 8.04 Automotive on techcrunch.com: IAB match 88, persona match 86. 2026-03-04 01:49:49
11 Automotive cnet.com CNET 87.14 81.32 84.23 7.81 10.13 Automotive on cnet.com: IAB match 87, persona match 81. 2026-03-04 01:49:49
12 Automotive ign.com IGN Entertainment 44.58 69.76 57.17 0.00 2.01 Automotive on ign.com: IAB match 45, persona match 70. 2026-03-04 01:49:49
13 Automotive motortrend.com MotorTrend 85.51 89.99 87.75 8.51 13.85 Automotive on motortrend.com: IAB match 86, persona match 90. 2026-03-04 01:49:49
14 Automotive reddit.com Reddit 88.79 89.85 89.32 5.22 13.10 Automotive on reddit.com: IAB match 89, persona match 90. 2026-03-04 01:49:49
15 Healthcare / Pharma healthline.com Healthline Media 86.57 89.61 88.09 4.64 11.28 Healthcare / Pharma on healthline.com: IAB match 87, persona match 90. 2026-03-04 01:49:49
16 Healthcare / Pharma webmd.com WebMD 90.95 86.19 88.57 6.40 14.12 Healthcare / Pharma on webmd.com: IAB match 91, persona match 86. 2026-03-04 01:49:49
17 Healthcare / Pharma medicalnewstoday.com Medical News Today 88.70 81.58 85.14 6.79 10.68 Healthcare / Pharma on medicalnewstoday.com: IAB match 89, persona match 82. 2026-03-04 01:49:49
18 Travel & Hospitality buzzfeed.com BuzzFeed 91.21 23.09 57.15 3.72 5.70 Travel & Hospitality on buzzfeed.com: IAB match 91, persona match 23. 2026-03-04 01:49:49
19 Travel & Hospitality tripadvisor.com TripAdvisor 93.81 80.25 87.03 8.21 12.68 Travel & Hospitality on tripadvisor.com: IAB match 94, persona match 80. 2026-03-04 01:49:49
20 Travel & Hospitality people.com People Magazine 93.64 88.11 90.87 5.46 13.52 Travel & Hospitality on people.com: IAB match 94, persona match 88. 2026-03-04 01:49:49
21 Travel & Hospitality fandom.com Fandom 93.59 24.45 59.02 3.44 2.94 Travel & Hospitality on fandom.com: IAB match 94, persona match 24. 2026-03-04 01:49:49
22 Travel & Hospitality imdb.com IMDb 88.85 85.77 87.31 4.87 12.00 Travel & Hospitality on imdb.com: IAB match 89, persona match 86. 2026-03-04 01:49:49
23 Consumer Electronics techcrunch.com TechCrunch 92.20 83.00 87.60 5.19 9.67 Consumer Electronics on techcrunch.com: IAB match 92, persona match 83. 2026-03-04 01:49:49
24 Consumer Electronics cnet.com CNET 88.01 85.48 86.74 4.95 9.62 Consumer Electronics on cnet.com: IAB match 88, persona match 85. 2026-03-04 01:49:49
25 Consumer Electronics ign.com IGN Entertainment 86.70 80.85 83.77 6.23 8.12 Consumer Electronics on ign.com: IAB match 87, persona match 81. 2026-03-04 01:49:49
26 Consumer Electronics fandom.com Fandom 46.37 65.09 55.73 0.00 0.03 Consumer Electronics on fandom.com: IAB match 46, persona match 65. 2026-03-04 01:49:49
27 Consumer Electronics reddit.com Reddit 94.58 85.18 89.88 4.23 8.96 Consumer Electronics on reddit.com: IAB match 95, persona match 85. 2026-03-04 01:49:49
28 CPG / Food & Beverage healthline.com Healthline Media 87.59 82.47 85.03 6.44 11.88 CPG / Food & Beverage on healthline.com: IAB match 88, persona match 82. 2026-03-04 01:49:49
29 CPG / Food & Beverage allrecipes.com Allrecipes 87.75 80.77 84.26 4.57 7.74 CPG / Food & Beverage on allrecipes.com: IAB match 88, persona match 81. 2026-03-04 01:49:49
30 CPG / Food & Beverage webmd.com WebMD 88.20 85.40 86.80 4.21 8.05 CPG / Food & Beverage on webmd.com: IAB match 88, persona match 85. 2026-03-04 01:49:49
31 CPG / Food & Beverage medicalnewstoday.com Medical News Today 94.53 84.19 89.36 7.64 11.21 CPG / Food & Beverage on medicalnewstoday.com: IAB match 95, persona match 84. 2026-03-04 01:49:49
32 CPG / Food & Beverage epicurious.com Epicurious 85.29 83.36 84.33 3.97 9.32 CPG / Food & Beverage on epicurious.com: IAB match 85, persona match 83. 2026-03-04 01:49:49
33 Real Estate investopedia.com Investopedia 44.96 81.15 63.05 4.05 7.98 Real Estate on investopedia.com: IAB match 45, persona match 81. 2026-03-04 01:49:49
34 Real Estate zillow.com Zillow 94.58 83.97 89.27 7.34 11.84 Real Estate on zillow.com: IAB match 95, persona match 84. 2026-03-04 01:49:49
35 Real Estate realtor.com Realtor.com 93.50 88.22 90.86 8.93 12.30 Real Estate on realtor.com: IAB match 93, persona match 88. 2026-03-04 01:49:49
36 Retail / E-Commerce buzzfeed.com BuzzFeed 90.31 84.26 87.28 7.32 8.97 Retail / E-Commerce on buzzfeed.com: IAB match 90, persona match 84. 2026-03-04 01:49:49
37 Retail / E-Commerce fandom.com Fandom 87.16 65.87 76.52 6.86 7.83 Retail / E-Commerce on fandom.com: IAB match 87, persona match 66. 2026-03-04 01:49:49
38 Retail / E-Commerce pinterest.com Pinterest 89.78 88.22 89.00 5.85 7.34 Retail / E-Commerce on pinterest.com: IAB match 90, persona match 88. 2026-03-04 01:49:49
39 Retail / E-Commerce imdb.com IMDb 90.63 26.08 58.35 4.22 0.04 Retail / E-Commerce on imdb.com: IAB match 91, persona match 26. 2026-03-04 01:49:49
40 Sports / Fitness espn.com ESPN 89.43 88.60 89.01 6.96 11.63 Sports / Fitness on espn.com: IAB match 89, persona match 89. 2026-03-04 01:49:49
41 Sports / Fitness yahoo.com Yahoo 49.24 63.63 56.43 3.72 6.60 Sports / Fitness on yahoo.com: IAB match 49, persona match 64. 2026-03-04 01:49:49
42 Sports / Fitness nbcsports.com NBC Sports 90.85 86.35 88.60 4.25 9.43 Sports / Fitness on nbcsports.com: IAB match 91, persona match 86. 2026-03-04 01:49:49
43 Education techcrunch.com TechCrunch 88.15 83.23 85.69 8.20 9.16 Education on techcrunch.com: IAB match 88, persona match 83. 2026-03-04 01:49:49
44 Education weather.com The Weather Channel 38.26 81.88 60.07 1.32 5.57 Education on weather.com: IAB match 38, persona match 82. 2026-03-04 01:49:49
45 Education cnet.com CNET 87.04 85.49 86.26 8.08 9.57 Education on cnet.com: IAB match 87, persona match 85. 2026-03-04 01:49:49
46 Education yahoo.com Yahoo 38.30 89.34 63.82 2.61 7.02 Education on yahoo.com: IAB match 38, persona match 89. 2026-03-04 01:49:49
47 Education reddit.com Reddit 87.83 82.99 85.41 6.25 13.84 Education on reddit.com: IAB match 88, persona match 83. 2026-03-04 01:49:49
48 Education wikihow.com wikiHow 90.39 83.45 86.92 6.26 9.87 Education on wikihow.com: IAB match 90, persona match 83. 2026-03-04 01:49:49

Bid Shading Intelligence

34 records · 2 tables
PageRank-band bid shading: High >7 (15-20%), Mid 4-7 (20-30%), Low <4 (30-40%).
Total Rows
31
adtech2_bidshading_domain_recommendations
Columns
17
7 numeric
Avg open_page_rank
6.5194
range: 0.2 - 8.8
Avg domain_age_years
22.3226
range: 0 - 30
adtech2_bidshading_domain_recommendations 31 rows
adtech2_bidshading_domain_recommendations
Purpose: Per-domain bid shade percentage based on PageRank band and domain characteristics
Column Guide
id Auto-incremented unique row identifier
domain Publisher domain being analyzed
publisher_name Human-readable publisher brand name
open_page_rank OpenPageRank score (0-10) for domain authority
pagerank_band PageRank band assignment (Elite 8-10, High 6-8, Mid 3-6, Low 0-3)
domain_age_years Age of domain registration in years
iab_category IAB Content Taxonomy category classification
web_filtering_category Web filtering/safety category classification
about_ownership_type Ownership type detected from about page (Corporate/Independent/Network/Unknown)
historical_avg_cpm No description available
shade_pct Recommended bid shading percentage reduction
recommended_cpm Recommended CPM bid price in USD after applying shade percentage
predicted_savings_pct Predicted cost savings percentage from applying recommended shading
monthly_impressions Monthly impression volume
confidence Confidence level of the recommendation (High/Medium/Low)
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by open_page_rank
Statistical Summary
open_page_rank
6.5194
avg · min 0.2 · max 8.8
domain_age_years
22.3226
avg · min 0 · max 30
historical_avg_cpm
3.8355
avg · min 0.6 · max 8.2
shade_pct
22.2758
avg · min 15.13 · max 38.62
recommended_cpm
3.048
avg · min 0.3777 · max 6.5988
predicted_savings_pct
17.4903
avg · min 10.9 · max 31.21
monthly_impressions
643048387.0968
avg · min 1000000 · max 1800000000
Data Records (limit 500)
id domain publisher_name open_page_rank pagerank_band domain_age_years iab_category web_filtering_category about_ownership_type historical_avg_cpm shade_pct recommended_cpm predicted_savings_pct monthly_impressions confidence ai_analysis created_at
1 nytimes.com The New York Times 8.20 High (>7) 28 News News/Media Public Corporation 4.8000 18.20 3.9264 12.66 890000000 High nytimes.com: PageRank 8.2 (High (>7)). Shade 18.2% from $4.80 to $3.93. Known publisher — Public Corporation. 2026-03-04 01:49:49
2 cnn.com CNN 8.50 High (>7) 30 News News/Media Corporate Division (Warner Bros.) 4.2000 16.38 3.5120 12.00 1200000000 High cnn.com: PageRank 8.5 (High (>7)). Shade 16.4% from $4.20 to $3.51. Known publisher — Corporate Division (Warner Bros.). 2026-03-04 01:49:49
3 espn.com ESPN 8.00 High (>7) 27 Sports Sports Corporate Division (Disney) 6.5000 18.68 5.2858 15.65 950000000 High espn.com: PageRank 8.0 (High (>7)). Shade 18.7% from $6.50 to $5.29. Known publisher — Corporate Division (Disney). 2026-03-04 01:49:49
4 washingtonpost.com The Washington Post 7.80 High (>7) 26 News News/Media Private (Bezos) 4.5000 19.46 3.6243 13.92 680000000 High washingtonpost.com: PageRank 7.8 (High (>7)). Shade 19.5% from $4.50 to $3.62. Known publisher — Private (Bezos). 2026-03-04 01:49:49
5 forbes.com Forbes 7.50 High (>7) 25 Business Business/Finance Private Holding 5.2000 17.11 4.3103 11.81 720000000 High forbes.com: PageRank 7.5 (High (>7)). Shade 17.1% from $5.20 to $4.31. Known publisher — Private Holding. 2026-03-04 01:49:50
6 healthline.com Healthline Media 6.80 Mid (4-7) 18 Health & Fitness Health Private (Red Ventures) 3.8000 22.19 2.9568 17.77 950000000 High healthline.com: PageRank 6.8 (Mid (4-7)). Shade 22.2% from $3.80 to $2.96. Known publisher — Private (Red Ventures). 2026-03-04 01:49:50
7 techcrunch.com TechCrunch 7.20 High (>7) 19 Technology & Computing Technology Corporate Division (Yahoo) 5.8000 15.13 4.9225 10.90 250000000 High techcrunch.com: PageRank 7.2 (High (>7)). Shade 15.1% from $5.80 to $4.92. Known publisher — Corporate Division (Yahoo). 2026-03-04 01:49:50
8 allrecipes.com Allrecipes 6.20 Mid (4-7) 26 Food & Drink Food/Recipes Corporate (Dotdash Meredith) 2.9000 26.50 2.1315 21.38 550000000 High allrecipes.com: PageRank 6.2 (Mid (4-7)). Shade 26.5% from $2.90 to $2.13. Known publisher — Corporate (Dotdash Mered... 2026-03-04 01:49:50
9 weather.com The Weather Channel 7.40 High (>7) 28 Science Weather Corporate (Allen Media) 2.4000 16.10 2.0136 13.24 1100000000 High weather.com: PageRank 7.4 (High (>7)). Shade 16.1% from $2.40 to $2.01. Known publisher — Corporate (Allen Media). 2026-03-04 01:49:50
10 investopedia.com Investopedia 6.90 Mid (4-7) 25 Personal Finance Business/Finance Corporate (Dotdash Meredith) 5.5000 28.09 3.9551 20.50 420000000 High investopedia.com: PageRank 6.9 (Mid (4-7)). Shade 28.1% from $5.50 to $3.96. Known publisher — Corporate (Dotdash Mer... 2026-03-04 01:49:50
11 buzzfeed.com BuzzFeed 6.50 Mid (4-7) 12 Entertainment Entertainment Public Corporation 2.1000 28.06 1.5107 23.24 650000000 High buzzfeed.com: PageRank 6.5 (Mid (4-7)). Shade 28.1% from $2.10 to $1.51. Known publisher — Public Corporation. 2026-03-04 01:49:50
12 cnet.com CNET 7.10 High (>7) 29 Technology & Computing Technology Corporate (Red Ventures) 4.6000 16.70 3.8318 11.98 550000000 High cnet.com: PageRank 7.1 (High (>7)). Shade 16.7% from $4.60 to $3.83. Known publisher — Corporate (Red Ventures). 2026-03-04 01:49:50
13 zillow.com Zillow 7.30 High (>7) 19 Real Estate Real Estate Public Corporation 8.2000 19.79 6.5772 15.18 600000000 High zillow.com: PageRank 7.3 (High (>7)). Shade 19.8% from $8.20 to $6.58. Known publisher — Public Corporation. 2026-03-04 01:49:50
14 tripadvisor.com TripAdvisor 7.00 Mid (4-7) 24 Travel Travel Public Corporation 3.5000 20.93 2.7674 15.13 500000000 High tripadvisor.com: PageRank 7.0 (Mid (4-7)). Shade 20.9% from $3.50 to $2.77. Known publisher — Public Corporation. 2026-03-04 01:49:50
15 people.com People Magazine 6.70 Mid (4-7) 27 Entertainment Entertainment Corporate (Dotdash Meredith) 3.2000 28.47 2.2890 23.19 450000000 High people.com: PageRank 6.7 (Mid (4-7)). Shade 28.5% from $3.20 to $2.29. Known publisher — Corporate (Dotdash Meredith). 2026-03-04 01:49:50
16 ign.com IGN Entertainment 6.40 Mid (4-7) 28 Video Gaming Gaming Corporate (Ziff Davis) 3.8000 28.07 2.7333 23.37 350000000 High ign.com: PageRank 6.4 (Mid (4-7)). Shade 28.1% from $3.80 to $2.73. Known publisher — Corporate (Ziff Davis). 2026-03-04 01:49:50
17 fandom.com Fandom 6.60 Mid (4-7) 20 Entertainment Entertainment Private (TPG Capital) 2.6000 25.36 1.9406 22.18 800000000 High fandom.com: PageRank 6.6 (Mid (4-7)). Shade 25.4% from $2.60 to $1.94. Known publisher — Private (TPG Capital). 2026-03-04 01:49:50
18 medicalnewstoday.com Medical News Today 6.00 Mid (4-7) 21 Health & Fitness Health Private (Red Ventures) 3.4000 23.79 2.5911 19.24 650000000 High medicalnewstoday.com: PageRank 6.0 (Mid (4-7)). Shade 23.8% from $3.40 to $2.59. Known publisher — Private (Red Ventu... 2026-03-04 01:49:50
19 dailymail.co.uk Daily Mail 7.60 High (>7) 27 News News/Media Public Corporation (DMGT) 2.8000 19.15 2.2638 15.79 1000000000 High dailymail.co.uk: PageRank 7.6 (High (>7)). Shade 19.1% from $2.80 to $2.26. Known publisher — Public Corporation (DMGT). 2026-03-04 01:49:50
20 bestproductreviews.xyz Best Product Reviews 0.30 Low (<4) 1 Shopping MFA/Clickbait Unknown 0.9000 38.62 0.5524 31.21 2000000 Low bestproductreviews.xyz: PageRank 0.3 (Low (<4)). Shade 38.6% from $0.90 to $0.55. No /about — higher shade warranted. 2026-03-04 01:49:50
21 clickbaitcentral.co Clickbait Central 0.50 Low (<4) 0 Entertainment MFA/Clickbait Unknown 0.6000 37.05 0.3777 27.82 1500000 Low clickbaitcentral.co: PageRank 0.5 (Low (<4)). Shade 37.0% from $0.60 to $0.38. No /about — higher shade warranted. 2026-03-04 01:49:50
22 topdealstoday.info Top Deals Today 0.20 Low (<4) 1 Shopping MFA/Clickbait Unknown 0.7000 32.28 0.4740 24.98 1000000 Low topdealstoday.info: PageRank 0.2 (Low (<4)). Shade 32.3% from $0.70 to $0.47. No /about — higher shade warranted. 2026-03-04 01:49:50
23 realtor.com Realtor.com 7.20 High (>7) 26 Real Estate Real Estate Corporate (News Corp) 7.8000 15.40 6.5988 11.25 480000000 High realtor.com: PageRank 7.2 (High (>7)). Shade 15.4% from $7.80 to $6.60. Known publisher — Corporate (News Corp). 2026-03-04 01:49:50
24 epicurious.com Epicurious 5.80 Mid (4-7) 28 Food & Drink Food/Recipes Corporate (Conde Nast) 3.1000 21.01 2.4487 15.92 150000000 High epicurious.com: PageRank 5.8 (Mid (4-7)). Shade 21.0% from $3.10 to $2.45. Known publisher — Corporate (Conde Nast). 2026-03-04 01:49:50
25 theatlantic.com The Atlantic 7.40 High (>7) 29 News News/Media Private (Emerson Collective) 5.4000 18.18 4.4183 14.00 320000000 High theatlantic.com: PageRank 7.4 (High (>7)). Shade 18.2% from $5.40 to $4.42. Known publisher — Private (Emerson Collec... 2026-03-04 01:49:50
26 motortrend.com MotorTrend 6.30 Mid (4-7) 27 Automotive Automotive Corporate (Warner Bros.) 4.9000 23.70 3.7387 17.80 220000000 High motortrend.com: PageRank 6.3 (Mid (4-7)). Shade 23.7% from $4.90 to $3.74. Known publisher — Corporate (Warner Bros.). 2026-03-04 01:49:50
27 yahoo.com Yahoo 7.80 High (>7) 30 News News/Media Public Corporation 2.2000 16.33 1.8407 14.81 1800000000 High yahoo.com: PageRank 7.8 (High (>7)). Shade 16.3% from $2.20 to $1.84. Known publisher — Public Corporation. 2026-03-04 01:49:50
28 reddit.com Reddit 7.50 High (>7) 19 Technology & Computing Social Media Public Corporation 3.0000 18.24 2.4528 15.03 750000000 High reddit.com: PageRank 7.5 (High (>7)). Shade 18.2% from $3.00 to $2.45. Known publisher — Public Corporation. 2026-03-04 01:49:50
29 bbc.com BBC 8.80 High (>7) 30 News News/Media Public Broadcaster 4.1000 15.86 3.4497 13.60 1500000000 High bbc.com: PageRank 8.8 (High (>7)). Shade 15.9% from $4.10 to $3.45. Known publisher — Public Broadcaster. 2026-03-04 01:49:50
30 pinterest.com Pinterest 7.60 High (>7) 13 Style & Fashion Social Media Public Corporation 3.6000 15.82 3.0305 12.17 850000000 High pinterest.com: PageRank 7.6 (High (>7)). Shade 15.8% from $3.60 to $3.03. Known publisher — Public Corporation. 2026-03-04 01:49:50
31 imdb.com IMDb 7.00 Mid (4-7) 29 Entertainment Entertainment Corporate (Amazon) 2.8000 29.90 1.9628 24.48 600000000 High imdb.com: PageRank 7.0 (Mid (4-7)). Shade 29.9% from $2.80 to $1.96. Known publisher — Corporate (Amazon). 2026-03-04 01:49:50
Total Rows
3
adtech2_bidshading_pagerank_bands
Columns
10
5 numeric
Avg domain_count
10.3333
range: 3 - 16
Avg avg_shade_pct
26.2567
range: 17.28 - 35.98
adtech2_bidshading_pagerank_bands 3 rows
adtech2_bidshading_pagerank_bands
Purpose: Aggregate statistics per PageRank band (High >7, Mid 4-7, Low <4)
Column Guide
id Auto-incremented unique row identifier
pagerank_band PageRank band assignment (Elite 8-10, High 6-8, Mid 3-6, Low 0-3)
domain_count Number of domains falling into this PageRank band
avg_shade_pct Average recommended shade percentage across domains in this band
avg_historical_cpm Average historical CPM across domains in this band in USD
avg_domain_age Average domain age in years across domains in this band
total_monthly_impressions Total monthly impressions across all domains in this band
band_strategy No description available
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by domain_count
Statistical Summary
domain_count
10.3333
avg · min 3 · max 16
avg_shade_pct
26.2567
avg · min 17.28 · max 35.98
avg_historical_cpm
2.9646
avg · min 0.7333 · max 4.6937
avg_domain_age
16.6
avg · min 0.7 · max 25.3
total_monthly_impressions
6644833333.3333
avg · min 4500000 · max 13640000000
Data Records (limit 500)
id pagerank_band domain_count avg_shade_pct avg_historical_cpm avg_domain_age total_monthly_impressions band_strategy ai_analysis created_at
1 High (>7) 16 17.28 4.6937 25.3 13640000000 Conservative shading — premium inventory with established publishers. Maintain competitive bids. High (>7): 16 domains, avg shade 17.3%, avg CPM $4.69. 2026-03-04 01:49:50
2 Mid (4-7) 12 25.51 3.4667 23.8 6290000000 Moderate shading — good inventory with reasonable risk. Balance savings with win rate. Mid (4-7): 12 domains, avg shade 25.5%, avg CPM $3.47. 2026-03-04 01:49:50
3 Low (<4) 3 35.98 0.7333 0.7 4500000 Aggressive shading — low PageRank indicates higher MFA/quality risk. Maximize savings, accept lower win rate. Low (<4): 3 domains, avg shade 36.0%, avg CPM $0.73. 2026-03-04 01:49:50

PG Deal Sourcing

62 records · 2 tables
Qualifies publishers from /about, /investors, /press for PG deals.
Total Rows
31
adtech2_pgdeal_publisher_qualification
Columns
18
9 numeric
Avg has_investors_page
0.9032
range: 0 - 1
Avg investor_stability_score
59.4832
range: 16.05 - 69.37
adtech2_pgdeal_publisher_qualification 31 rows
adtech2_pgdeal_publisher_qualification
Purpose: PG readiness scores from /about ownership, /investors stability, /press presence
Column Guide
id Auto-incremented unique row identifier
domain Publisher domain being analyzed
publisher_name Human-readable publisher brand name
about_ownership_entity Corporate ownership entity extracted from the about page
has_investors_page Whether the domain has a detected /investors page (0/1)
investor_stability_score Financial stability from investor signals (0-100)
has_press_page Whether the SSP has a detected /press page (0/1)
press_presence_score Market visibility from press coverage and recency (0-100)
open_page_rank OpenPageRank score (0-10) for domain authority
domain_age_years Age of domain registration in years
web_filtering_category Web filtering/safety category classification
iab_category IAB Content Taxonomy category classification
pg_readiness_score Composite PG readiness score combining all qualification dimensions (0-100)
deal_tier Recommended deal tier classification (Platinum/Gold/Silver/Bronze)
monthly_uniques Estimated monthly unique visitors
viewability_pct Average ad viewability percentage
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by has_investors_page
Statistical Summary
has_investors_page
0.9032
avg · min 0 · max 1
investor_stability_score
59.4832
avg · min 16.05 · max 69.37
has_press_page
1
avg · min 1 · max 1
press_presence_score
56.5703
avg · min 37.11 · max 82.05
open_page_rank
7.1161
avg · min 5.5 · max 8.8
domain_age_years
25.2581
avg · min 8 · max 30
pg_readiness_score
97.5777
avg · min 94.49 · max 98
monthly_uniques
40064516.129
avg · min 8500000 · max 145000000
viewability_pct
74.7968
avg · min 66.8 · max 85.1
Data Records (limit 500)
id domain publisher_name about_ownership_entity has_investors_page investor_stability_score has_press_page press_presence_score open_page_rank domain_age_years web_filtering_category iab_category pg_readiness_score deal_tier monthly_uniques viewability_pct ai_analysis created_at
1 nytimes.com The New York Times The New York Times Company (NYSE: NYT) 1 67.79 1 67.25 8.20 28 News/Media News 98.00 Tier 1 95000000 78.20 The New York Times: Tier 1 PG candidate. Owned by The New York Times Company (NYSE: NYT). Public company with investo... 2026-03-04 01:49:50
2 wsj.com Wall Street Journal Dow Jones & Company (News Corp) 1 63.23 1 70.36 8.00 27 News/Media Business 98.00 Tier 1 31000000 82.50 Wall Street Journal: Tier 1 PG candidate. Owned by Dow Jones & Company (News Corp). Public company with investor tran... 2026-03-04 01:49:50
3 bloomberg.com Bloomberg Bloomberg L.P. 0 20.12 1 60.87 8.10 26 News/Media Business 98.00 Tier 1 42000000 80.10 Bloomberg: Tier 1 PG candidate. Owned by Bloomberg L.P.. No investor page. PageRank 8.1/10, 80.1% viewability. 2026-03-04 01:49:50
4 espn.com ESPN ESPN Inc. (The Walt Disney Company) 1 61.30 1 77.19 8.00 27 Sports Sports 98.00 Tier 1 78000000 72.30 ESPN: Tier 1 PG candidate. Owned by ESPN Inc. (The Walt Disney Company). Public company with investor transparency. P... 2026-03-04 01:49:50
5 cnn.com CNN Warner Bros. Discovery 1 62.27 1 71.99 8.50 30 News/Media News 98.00 Tier 1 112000000 68.50 CNN: Tier 1 PG candidate. Owned by Warner Bros. Discovery. Public company with investor transparency. PageRank 8.5/10... 2026-03-04 01:49:50
6 washingtonpost.com The Washington Post Nash Holdings (Jeff Bezos) 0 16.05 1 57.20 7.80 26 News/Media News 98.00 Tier 1 54000000 76.80 The Washington Post: Tier 1 PG candidate. Owned by Nash Holdings (Jeff Bezos). No investor page. PageRank 7.8/10, 76.... 2026-03-04 01:49:50
7 forbes.com Forbes Forbes Media LLC 1 68.09 1 53.06 7.50 25 Business/Finance Business 98.00 Tier 1 47000000 71.40 Forbes: Tier 1 PG candidate. Owned by Forbes Media LLC. Public company with investor transparency. PageRank 7.5/10, 7... 2026-03-04 01:49:50
8 wired.com WIRED Conde Nast (Advance Publications) 1 65.58 1 50.40 6.80 27 Technology Technology & Computing 95.58 Tier 1 14000000 79.10 WIRED: Tier 1 PG candidate. Owned by Conde Nast (Advance Publications). Public company with investor transparency. Pa... 2026-03-04 01:49:50
9 theatlantic.com The Atlantic The Atlantic Monthly Group (Emerson Collective) 1 69.37 1 53.37 7.40 29 News/Media News 98.00 Tier 1 32000000 81.30 The Atlantic: Tier 1 PG candidate. Owned by The Atlantic Monthly Group (Emerson Collective). Public company with inve... 2026-03-04 01:49:50
10 newyorker.com The New Yorker Conde Nast (Advance Publications) 1 59.97 1 53.47 7.00 28 News/Media Arts & Entertainment 98.00 Tier 1 18000000 84.60 The New Yorker: Tier 1 PG candidate. Owned by Conde Nast (Advance Publications). Public company with investor transpa... 2026-03-04 01:49:50
11 vanityfair.com Vanity Fair Conde Nast (Advance Publications) 1 66.07 1 50.30 6.50 27 Entertainment Style & Fashion 97.05 Tier 1 22000000 77.90 Vanity Fair: Tier 1 PG candidate. Owned by Conde Nast (Advance Publications). Public company with investor transparen... 2026-03-04 01:49:50
12 nationalgeographic.com National Geographic National Geographic Partners (Disney) 1 69.13 1 52.79 7.20 30 News/Media Science 98.00 Tier 1 28000000 75.20 National Geographic: Tier 1 PG candidate. Owned by National Geographic Partners (Disney). Public company with investo... 2026-03-04 01:49:50
13 economist.com The Economist The Economist Group 1 68.89 1 61.19 7.80 28 News/Media Business 98.00 Tier 1 24000000 85.10 The Economist: Tier 1 PG candidate. Owned by The Economist Group. Public company with investor transparency. PageRank... 2026-03-04 01:49:50
14 bbc.com BBC British Broadcasting Corporation 0 18.37 1 82.05 8.80 30 News/Media News 98.00 Tier 1 145000000 70.20 BBC: Tier 1 PG candidate. Owned by British Broadcasting Corporation. No investor page. PageRank 8.8/10, 70.2% viewabi... 2026-03-04 01:49:50
15 reuters.com Reuters Thomson Reuters Corporation (NYSE: TRI) 1 63.28 1 67.89 8.00 28 News/Media News 98.00 Tier 1 42000000 74.60 Reuters: Tier 1 PG candidate. Owned by Thomson Reuters Corporation (NYSE: TRI). Public company with investor transpar... 2026-03-04 01:49:50
16 theguardian.com The Guardian Guardian Media Group 1 61.73 1 58.01 7.20 27 News/Media News 98.00 Tier 1 85000000 66.80 The Guardian: Tier 1 PG candidate. Owned by Guardian Media Group. Public company with investor transparency. PageRank... 2026-03-04 01:49:50
17 time.com TIME TIME USA LLC (Marc Benioff) 1 65.36 1 54.65 7.00 30 News/Media News 98.00 Tier 1 38000000 73.50 TIME: Tier 1 PG candidate. Owned by TIME USA LLC (Marc Benioff). Public company with investor transparency. PageRank ... 2026-03-04 01:49:50
18 fortune.com Fortune Fortune Media (Thailand) Co. Ltd 1 60.70 1 47.67 6.80 25 Business/Finance Business 98.00 Tier 1 26000000 76.10 Fortune: Tier 1 PG candidate. Owned by Fortune Media (Thailand) Co. Ltd. Public company with investor transparency. P... 2026-03-04 01:49:50
19 cnbc.com CNBC NBCUniversal (Comcast Corp) 1 66.48 1 66.09 7.50 26 News/Media Business 98.00 Tier 1 29000000 78.40 CNBC: Tier 1 PG candidate. Owned by NBCUniversal (Comcast Corp). Public company with investor transparency. PageRank ... 2026-03-04 01:49:50
20 politico.com Politico Axel Springer SE 1 65.29 1 54.63 6.50 18 News/Media News 98.00 Tier 1 16000000 80.70 Politico: Tier 1 PG candidate. Owned by Axel Springer SE. Public company with investor transparency. PageRank 6.5/10,... 2026-03-04 01:49:50
21 techcrunch.com TechCrunch Yahoo (Apollo Global Management) 1 69.30 1 53.40 7.20 19 Technology Technology & Computing 98.00 Tier 1 18000000 72.80 TechCrunch: Tier 1 PG candidate. Owned by Yahoo (Apollo Global Management). Public company with investor transparency... 2026-03-04 01:49:50
22 arstechnica.com Ars Technica Conde Nast (Advance Publications) 1 63.85 1 45.43 6.00 27 Technology Technology & Computing 94.85 Tier 1 8500000 77.30 Ars Technica: Tier 1 PG candidate. Owned by Conde Nast (Advance Publications). Public company with investor transpare... 2026-03-04 01:49:50
23 vox.com Vox Media Vox Media LLC 1 58.89 1 43.32 5.80 12 News/Media News 97.49 Tier 1 21000000 70.50 Vox Media: Tier 1 PG candidate. Owned by Vox Media LLC. Public company with investor transparency. PageRank 5.8/10, 7... 2026-03-04 01:49:50
24 slate.com Slate Graham Holdings Company 1 58.68 1 37.11 5.50 28 News/Media News 98.00 Tier 1 9500000 67.20 Slate: Tier 1 PG candidate. Owned by Graham Holdings Company. Public company with investor transparency. PageRank 5.5... 2026-03-04 01:49:50
25 axios.com Axios Axios Media Inc. (Cox Enterprises) 1 65.36 1 50.15 5.80 8 News/Media News 98.00 Tier 1 18000000 74.10 Axios: Tier 1 PG candidate. Owned by Axios Media Inc. (Cox Enterprises). Public company with investor transparency. P... 2026-03-04 01:49:50
26 businessinsider.com Business Insider Axel Springer SE 1 61.96 1 58.15 6.50 18 News/Media Business 98.00 Tier 1 35000000 70.90 Business Insider: Tier 1 PG candidate. Owned by Axel Springer SE. Public company with investor transparency. PageRank... 2026-03-04 01:49:50
27 cbsnews.com CBS News Paramount Global (NASDAQ: PARA) 1 61.65 1 57.47 7.00 28 News/Media News 98.00 Tier 1 41000000 69.40 CBS News: Tier 1 PG candidate. Owned by Paramount Global (NASDAQ: PARA). Public company with investor transparency. P... 2026-03-04 01:49:50
28 abcnews.go.com ABC News The Walt Disney Company 1 62.03 1 58.85 7.20 27 News/Media News 98.00 Tier 1 38000000 68.10 ABC News: Tier 1 PG candidate. Owned by The Walt Disney Company. Public company with investor transparency. PageRank ... 2026-03-04 01:49:50
29 nbcnews.com NBC News NBCUniversal (Comcast Corp) 1 62.99 1 53.19 7.00 26 News/Media News 98.00 Tier 1 42000000 68.80 NBC News: Tier 1 PG candidate. Owned by NBCUniversal (Comcast Corp). Public company with investor transparency. PageR... 2026-03-04 01:49:50
30 thehill.com The Hill Nexstar Media Group (NASDAQ: NXST) 1 61.70 1 40.91 5.80 20 News/Media News 95.45 Tier 1 21000000 69.80 The Hill: Tier 1 PG candidate. Owned by Nexstar Media Group (NASDAQ: NXST). Public company with investor transparency... 2026-03-04 01:49:50
31 scientificamerican.com Scientific American Springer Nature 1 58.50 1 45.27 6.20 28 Science Science 94.49 Tier 1 12000000 76.50 Scientific American: Tier 1 PG candidate. Owned by Springer Nature. Public company with investor transparency. PageRa... 2026-03-04 01:49:50
Total Rows
31
adtech2_pgdeal_pipeline
Columns
10
3 numeric
Avg estimated_cpm
20.3494
range: 18.79 - 21.75
Avg estimated_monthly_revenue
41004.4839
range: 8806 - 155875
adtech2_pgdeal_pipeline 31 rows
adtech2_pgdeal_pipeline
Purpose: Deal pipeline with stages, deal types, and estimated revenue
Column Guide
id Auto-incremented unique row identifier
domain Publisher domain being analyzed
publisher_name Human-readable publisher brand name
deal_stage Current stage in the deal pipeline (Prospect/Qualified/Negotiation/Closed)
deal_type Recommended deal type (PG/Preferred Deal/Private Auction)
estimated_cpm Estimated cost per thousand impressions in USD
estimated_monthly_revenue Estimated monthly revenue opportunity in USD
priority_rank Priority ranking among all pipeline opportunities (1 = highest)
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by estimated_cpm
Statistical Summary
estimated_cpm
20.3494
avg · min 18.79 · max 21.75
estimated_monthly_revenue
41004.4839
avg · min 8806 · max 155875
priority_rank
16
avg · min 1 · max 31
Data Records (limit 500)
id domain publisher_name deal_stage deal_type estimated_cpm estimated_monthly_revenue priority_rank ai_analysis created_at
1 wsj.com Wall Street Journal Prospecting Programmatic Guaranteed 20.03 31046.50 1 Priority #1: Wall Street Journal — Tier 1, readiness 98.0/100. Stage: Prospecting. 2026-03-04 01:49:50
2 nbcnews.com NBC News Outreach Programmatic Guaranteed 18.95 39795.00 2 Priority #2: NBC News — Tier 1, readiness 98.0/100. Stage: Outreach. 2026-03-04 01:49:50
3 abcnews.go.com ABC News Negotiation Programmatic Guaranteed 19.90 37810.00 3 Priority #3: ABC News — Tier 1, readiness 98.0/100. Stage: Negotiation. 2026-03-04 01:49:50
4 cbsnews.com CBS News Contract Review Programmatic Guaranteed 21.75 44587.50 4 Priority #4: CBS News — Tier 1, readiness 98.0/100. Stage: Contract Review. 2026-03-04 01:49:50
5 businessinsider.com Business Insider Active Programmatic Guaranteed 20.35 35612.50 5 Priority #5: Business Insider — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:50
6 axios.com Axios Active Programmatic Guaranteed 21.67 19503.00 6 Priority #6: Axios — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
7 slate.com Slate Active Programmatic Guaranteed 21.34 10136.50 7 Priority #7: Slate — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
8 techcrunch.com TechCrunch Active Programmatic Guaranteed 18.79 16911.00 8 Priority #8: TechCrunch — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
9 politico.com Politico Active Programmatic Guaranteed 20.92 16736.00 9 Priority #9: Politico — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
10 cnbc.com CNBC Active Programmatic Guaranteed 20.81 30174.50 10 Priority #10: CNBC — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
11 fortune.com Fortune Active Programmatic Guaranteed 20.37 26481.00 11 Priority #11: Fortune — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
12 time.com TIME Active Programmatic Guaranteed 19.56 37164.00 12 Priority #12: TIME — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
13 theguardian.com The Guardian Active Programmatic Guaranteed 20.68 87890.00 13 Priority #13: The Guardian — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
14 reuters.com Reuters Active Programmatic Guaranteed 19.09 40089.00 14 Priority #14: Reuters — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
15 economist.com The Economist Active Programmatic Guaranteed 20.06 24072.00 15 Priority #15: The Economist — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
16 nationalgeographic.com National Geographic Active Programmatic Guaranteed 20.12 28168.00 16 Priority #16: National Geographic — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
17 nytimes.com The New York Times Active Programmatic Guaranteed 21.62 102695.00 17 Priority #17: The New York Times — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
18 newyorker.com The New Yorker Active Programmatic Guaranteed 21.39 19251.00 18 Priority #18: The New Yorker — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
19 theatlantic.com The Atlantic Active Programmatic Guaranteed 19.55 31280.00 19 Priority #19: The Atlantic — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
20 bloomberg.com Bloomberg Active Programmatic Guaranteed 20.26 42546.00 20 Priority #20: Bloomberg — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
21 espn.com ESPN Active Programmatic Guaranteed 19.30 75270.00 21 Priority #21: ESPN — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
22 bbc.com BBC Active Programmatic Guaranteed 21.50 155875.00 22 Priority #22: BBC — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
23 forbes.com Forbes Active Programmatic Guaranteed 21.37 50219.50 23 Priority #23: Forbes — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
24 washingtonpost.com The Washington Post Active Programmatic Guaranteed 19.66 53082.00 24 Priority #24: The Washington Post — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
25 cnn.com CNN Active Programmatic Guaranteed 20.68 115808.00 25 Priority #25: CNN — Tier 1, readiness 98.0/100. Stage: Active. 2026-03-04 01:49:51
26 vox.com Vox Media Active Programmatic Guaranteed 20.53 21556.50 26 Priority #26: Vox Media — Tier 1, readiness 97.5/100. Stage: Active. 2026-03-04 01:49:51
27 vanityfair.com Vanity Fair Active Programmatic Guaranteed 19.10 21010.00 27 Priority #27: Vanity Fair — Tier 1, readiness 97.0/100. Stage: Active. 2026-03-04 01:49:51
28 wired.com WIRED Active Programmatic Guaranteed 20.76 14532.00 28 Priority #28: WIRED — Tier 1, readiness 95.6/100. Stage: Active. 2026-03-04 01:49:51
29 thehill.com The Hill Active Programmatic Guaranteed 20.07 21073.50 29 Priority #29: The Hill — Tier 1, readiness 95.5/100. Stage: Active. 2026-03-04 01:49:51
30 arstechnica.com Ars Technica Active Programmatic Guaranteed 20.72 8806.00 30 Priority #30: Ars Technica — Tier 1, readiness 94.8/100. Stage: Active. 2026-03-04 01:49:51
31 scientificamerican.com Scientific American Active Programmatic Guaranteed 19.93 11958.00 31 Priority #31: Scientific American — Tier 1, readiness 94.5/100. Stage: Active. 2026-03-04 01:49:51

CTV Inventory Intelligence

62 records · 2 tables
Scores CTV platforms from /products, /partners, /press signals.
Total Rows
31
adtech2_ctv_platform_intelligence
Columns
20
12 numeric
Avg has_products_page
1
range: 1 - 1
Avg has_partners_page
0.9355
range: 0 - 1
adtech2_ctv_platform_intelligence 31 rows
adtech2_ctv_platform_intelligence
Purpose: CTV platform scores from /products ad tiers, /partners content deals, /press strategy
Column Guide
id Auto-incremented unique row identifier
platform_domain Primary website domain of the CTV/OTT platform
platform_name Human-readable CTV/OTT platform brand name
has_products_page Whether the domain has a detected /products page (0/1)
products_ad_tiers Description of ad-supported tier structures from the products page
has_partners_page Whether the SSP has a detected /partners page (0/1)
partner_content_deals_count Number of content partnership deals listed on partners page
has_press_page Whether the SSP has a detected /press page (0/1)
press_strategy_signal Key strategic signal extracted from recent press releases
platform_type CTV platform business model type (SVOD/AVOD/FAST/vMVPD/Hybrid)
monthly_viewers Monthly active viewers
avg_session_minutes Average viewing session duration in minutes
avg_cpm_30s Average CPM for 30-second video ad
programmatic_enabled Whether programmatic ad buying is available (0/1)
ad_tier_score Sophistication and clarity of ad-supported tier offerings (0-100)
content_partnership_score Depth and breadth of content partnerships (0-100)
strategy_signal_score Strategic direction clarity from press signals (0-100)
overall_platform_score Weighted composite platform intelligence score (0-100)
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by has_products_page
Statistical Summary
has_products_page
1
avg · min 1 · max 1
has_partners_page
0.9355
avg · min 0 · max 1
partner_content_deals_count
27.5161
avg · min 5 · max 60
has_press_page
0.9677
avg · min 0 · max 1
monthly_viewers
27854838.7097
avg · min 2800000 · max 85000000
avg_session_minutes
45.871
avg · min 18 · max 120
avg_cpm_30s
15.0452
avg · min 0 · max 38.2
programmatic_enabled
0.9355
avg · min 0 · max 1
ad_tier_score
75.3865
avg · min 45.19 · max 98
content_partnership_score
56.071
avg · min 10 · max 88.16
strategy_signal_score
59.7513
avg · min 32.93 · max 72.01
overall_platform_score
64.12
avg · min 30.34 · max 80.47
Data Records (limit 500)
id platform_domain platform_name has_products_page products_ad_tiers has_partners_page partner_content_deals_count has_press_page press_strategy_signal platform_type monthly_viewers avg_session_minutes avg_cpm_30s programmatic_enabled ad_tier_score content_partnership_score strategy_signal_score overall_platform_score ai_analysis created_at
1 hulu.com Hulu 1 Ad-Supported|No Ads|Live TV 1 45 1 Disney+ bundle expansion; live sports push SVOD+AVOD 48000000 52 28.50 1 98.00 74.33 66.62 79.91 Hulu (SVOD+AVOD): 48,000,000 monthly viewers, $28.5 CPM. Multiple ad tiers available. 45 content partnerships. 2026-03-04 01:49:51
2 peacocktv.com Peacock 1 Premium|Premium Plus|Free 1 38 1 NBCU content consolidation; NFL streaming SVOD+AVOD 28000000 38 22.40 1 92.90 75.17 61.14 76.47 Peacock (SVOD+AVOD): 28,000,000 monthly viewers, $22.4 CPM. Multiple ad tiers available. 38 content partnerships. 2026-03-04 01:49:51
3 tubi.tv Tubi 1 Free Ad-Supported 1 22 1 Fox acquisition; content spending increase AVOD 74000000 48 14.80 1 71.60 47.53 69.09 63.50 Tubi (AVOD): 74,000,000 monthly viewers, $14.8 CPM. Single tier. 22 content partnerships. 2026-03-04 01:49:51
4 pluto.tv Pluto TV 1 Free Ad-Supported Channels 1 30 1 Paramount+ integration strategy FAST 80000000 42 12.20 1 60.39 58.84 60.28 59.89 Pluto TV (FAST): 80,000,000 monthly viewers, $12.2 CPM. Single tier. 30 content partnerships. 2026-03-04 01:49:51
5 samsung.com Samsung TV Plus 1 Free Built-In Channels 1 55 1 OEM pre-install advantage; global expansion FAST 65000000 35 10.50 1 60.34 82.58 71.89 71.06 Samsung TV Plus (FAST): 65,000,000 monthly viewers, $10.5 CPM. Single tier. 55 content partnerships. 2026-03-04 01:49:51
6 therokuchannel.com Roku Channel 1 Free Ad-Supported|Premium 1 48 1 Original content investment; hardware ecosystem AVOD+FAST 85000000 44 16.30 1 82.08 80.47 61.45 74.38 Roku Channel (AVOD+FAST): 85,000,000 monthly viewers, $16.3 CPM. Multiple ad tiers available. 48 content partnerships. 2026-03-04 01:49:51
7 amazon.com Amazon Freevee 1 Free Ad-Supported 1 60 1 Prime Video integration; retail data targeting AVOD 42000000 40 18.90 1 70.52 80.08 63.35 70.88 Amazon Freevee (AVOD): 42,000,000 monthly viewers, $18.9 CPM. Single tier. 60 content partnerships. 2026-03-04 01:49:51
8 paramountplus.com Paramount+ 1 Essential with Ads|Showtime 1 35 1 Paramount-Skydance merger; content library SVOD+AVOD 32000000 46 25.60 1 84.08 66.42 54.54 68.44 Paramount+ (SVOD+AVOD): 32,000,000 monthly viewers, $25.6 CPM. Multiple ad tiers available. 35 content partnerships. 2026-03-04 01:49:51
9 discoveryplus.com Discovery+ 1 Ad-Lite|Ad-Free 1 28 1 Max merger integration; reality content SVOD+AVOD 22000000 55 20.10 1 87.44 57.98 53.23 66.63 Discovery+ (SVOD+AVOD): 22,000,000 monthly viewers, $20.1 CPM. Multiple ad tiers available. 28 content partnerships. 2026-03-04 01:49:51
10 crackle.com Crackle 1 Free Ad-Supported 1 12 1 Chicken Soup for the Soul ownership pivot AVOD 12000000 32 8.50 1 61.26 45.42 59.09 55.75 Crackle (AVOD): 12,000,000 monthly viewers, $8.5 CPM. Single tier. 12 content partnerships. 2026-03-04 01:49:51
11 xumo.tv XUMO 1 Free Streaming 1 25 1 Comcast-Charter joint venture launch FAST 35000000 28 9.80 1 70.49 59.49 59.60 63.38 XUMO (FAST): 35,000,000 monthly viewers, $9.8 CPM. Single tier. 25 content partnerships. 2026-03-04 01:49:51
12 plex.tv Plex 1 Free Ad-Supported|Plex Pass 1 15 1 Personal media + streaming hybrid model AVOD+FAST 18000000 50 7.20 1 87.65 42.92 58.94 64.18 Plex (AVOD+FAST): 18,000,000 monthly viewers, $7.2 CPM. Multiple ad tiers available. 15 content partnerships. 2026-03-04 01:49:51
13 sling.com Sling TV 1 Orange|Blue|Combined 1 20 1 Dish Network cord-cutting alternative vMVPD 7500000 90 32.40 1 98.00 52.04 61.83 71.55 Sling TV (vMVPD): 7,500,000 monthly viewers, $32.4 CPM. Multiple ad tiers available. 20 content partnerships. 2026-03-04 01:49:51
14 fubo.tv Fubo TV 1 Pro|Elite|Premier 1 30 1 Sports-first positioning; DraftKings failed merger vMVPD 4200000 120 35.80 1 97.51 65.16 50.47 71.34 Fubo TV (vMVPD): 4,200,000 monthly viewers, $35.8 CPM. Multiple ad tiers available. 30 content partnerships. 2026-03-04 01:49:51
15 tv.youtube.com YouTube TV 1 Base Plan|4K Plus 1 40 1 NFL Sunday Ticket acquisition; YouTube Primetime vMVPD 8000000 85 30.20 1 77.96 71.76 61.75 70.43 YouTube TV (vMVPD): 8,000,000 monthly viewers, $30.2 CPM. Multiple ad tiers available. 40 content partnerships. 2026-03-04 01:49:51
16 lgchannels.com LG Channels 1 Free Built-In Channels 1 35 1 OEM pre-install; webOS platform growth FAST 42000000 25 8.90 1 63.03 63.31 56.48 60.82 LG Channels (FAST): 42,000,000 monthly viewers, $8.9 CPM. Single tier. 35 content partnerships. 2026-03-04 01:49:51
17 vizio.com VIZIO WatchFree+ 1 Free Built-In|SmartCast 1 42 1 Hardware-subsidized model; Platform+ revenue FAST 55000000 30 9.40 1 83.26 75.14 58.03 72.00 VIZIO WatchFree+ (FAST): 55,000,000 monthly viewers, $9.4 CPM. Multiple ad tiers available. 42 content partnerships. 2026-03-04 01:49:51
18 philo.com Philo 1 Standard Plan 1 18 1 Entertainment-only bundle; no sports strategy vMVPD 3800000 75 18.50 1 62.72 45.07 61.92 57.15 Philo (vMVPD): 3,800,000 monthly viewers, $18.5 CPM. Single tier. 18 content partnerships. 2026-03-04 01:49:51
19 plus.espn.com ESPN+ 1 Standalone|Disney Bundle 1 25 1 Disney direct-to-consumer sports strategy SVOD 25000000 65 38.20 1 83.42 57.92 54.42 65.62 ESPN+ (SVOD): 25,000,000 monthly viewers, $38.2 CPM. Multiple ad tiers available. 25 content partnerships. 2026-03-04 01:49:51
20 nation.foxnews.com Fox Nation 1 Patriot|Patriot Plus 0 5 1 Fox News audience monetization; opinion content SVOD 2800000 45 0.00 0 64.48 10.00 54.27 44.56 Fox Nation (SVOD): 2,800,000 monthly viewers, $0.0 CPM. Multiple ad tiers available. 5 content partnerships. 2026-03-04 01:49:51
21 vudu.com Vudu 1 Free Movies|Rentals 1 20 1 Fandango acquisition; transactional + AVOD hybrid AVOD+TVOD 28000000 35 11.60 1 87.86 52.32 69.58 70.80 Vudu (AVOD+TVOD): 28,000,000 monthly viewers, $11.6 CPM. Multiple ad tiers available. 20 content partnerships. 2026-03-04 01:49:51
22 imdb.com IMDb TV 1 Free Ad-Supported 1 35 1 Amazon ecosystem integration; IMDb metadata AVOD 38000000 42 13.40 1 68.90 72.96 62.83 67.99 IMDb TV (AVOD): 38,000,000 monthly viewers, $13.4 CPM. Single tier. 35 content partnerships. 2026-03-04 01:49:51
23 redbox.com Redbox 1 Free Live TV|On Demand 1 10 1 Post-Chicken Soup acquisition restructuring AVOD 15000000 30 6.80 1 77.98 32.42 65.63 59.99 Redbox (AVOD): 15,000,000 monthly viewers, $6.8 CPM. Multiple ad tiers available. 10 content partnerships. 2026-03-04 01:49:51
24 haystack.tv Haystack News 1 Free News Channels 1 18 1 AI-curated personalized news strategy FAST 8000000 18 5.20 1 63.48 44.34 62.97 57.56 Haystack News (FAST): 8,000,000 monthly viewers, $5.2 CPM. Single tier. 18 content partnerships. 2026-03-04 01:49:51
25 stirr.com Stirr 1 Free Local TV Channels 1 15 1 Sinclair local TV digital extension FAST 5500000 22 4.80 1 71.39 42.09 58.74 58.17 Stirr (FAST): 5,500,000 monthly viewers, $4.8 CPM. Single tier. 15 content partnerships. 2026-03-04 01:49:51
26 localnow.com LocalNow 1 Free Local News 1 12 1 Allen Media local news digital play FAST 3200000 20 3.90 1 65.14 46.29 55.48 56.11 LocalNow (FAST): 3,200,000 monthly viewers, $3.9 CPM. Single tier. 12 content partnerships. 2026-03-04 01:49:51
27 distro.tv Distro TV 1 Free International Channels 1 22 1 DistroScale technology platform; global content FAST 9000000 25 4.50 1 63.44 49.61 58.16 57.44 Distro TV (FAST): 9,000,000 monthly viewers, $4.5 CPM. Single tier. 22 content partnerships. 2026-03-04 01:49:51
28 filmrise.com Filmrise 1 Free Classic Content 1 8 1 Library content acquisition strategy AVOD 6000000 38 5.80 1 63.42 37.20 72.01 58.56 Filmrise (AVOD): 6,000,000 monthly viewers, $5.8 CPM. Single tier. 8 content partnerships. 2026-03-04 01:49:51
29 kanopy.com Kanopy 1 Free via Library Cards 0 10 0 Library-funded model; educational focus SVOD 4500000 55 0.00 0 45.19 10.00 32.93 30.34 Kanopy (SVOD): 4,500,000 monthly viewers, $0.0 CPM. Single tier. 10 content partnerships. 2026-03-04 01:49:51
30 fandangoathome.com Fandango at Home 1 Free with Ads|Rentals 1 25 1 Fandango rebrand; theatrical-to-streaming pipeline AVOD+TVOD 22000000 34 10.20 1 81.62 51.18 52.64 62.35 Fandango at Home (AVOD+TVOD): 22,000,000 monthly viewers, $10.2 CPM. Multiple ad tiers available. 25 content partners... 2026-03-04 01:49:51
31 max.com Max 1 With Ads|Ad-Free|Ultimate 1 50 1 HBO-Discovery merger; premium content + reality SVOD+AVOD 35000000 58 32.00 1 91.43 88.16 62.93 80.47 Max (SVOD+AVOD): 35,000,000 monthly viewers, $32.0 CPM. Multiple ad tiers available. 50 content partnerships. 2026-03-04 01:49:51
Total Rows
31
adtech2_ctv_strategy_recommendations
Columns
10
1 numeric
Avg recommended_budget_pct
3.1403
range: 0 - 10.55
adtech2_ctv_strategy_recommendations 31 rows
adtech2_ctv_strategy_recommendations
Purpose: Strategic recommendations per CTV platform with budget allocation and risk level
Column Guide
id Auto-incremented unique row identifier
platform_name Human-readable CTV/OTT platform brand name
platform_domain Primary website domain of the CTV/OTT platform
platform_type CTV platform business model type (SVOD/AVOD/FAST/vMVPD/Hybrid)
recommended_budget_pct Recommended percentage of CTV budget to allocate to this platform
best_use_case Best advertising use case (Reach/Engagement/Performance/Branding)
growth_outlook Platform growth outlook (Accelerating/Stable/Maturing/Declining)
risk_level Investment risk level for this platform (Low/Medium/High)
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by recommended_budget_pct
Statistical Summary
recommended_budget_pct
3.1403
avg · min 0 · max 10.55
Data Records (limit 500)
id platform_name platform_domain platform_type recommended_budget_pct best_use_case growth_outlook risk_level ai_analysis created_at
1 Max max.com SVOD+AVOD 4.70 Primary CTV buy — broad reach + premium content Strong Low Max: Strong outlook, Low risk. Budget allocation: 4.7%. 2026-03-04 01:49:51
2 Hulu hulu.com SVOD+AVOD 6.40 Primary CTV buy — broad reach + premium content Strong Low Hulu: Strong outlook, Low risk. Budget allocation: 6.4%. 2026-03-04 01:49:51
3 Peacock peacocktv.com SVOD+AVOD 3.57 Primary CTV buy — broad reach + premium content Strong Low Peacock: Strong outlook, Low risk. Budget allocation: 3.6%. 2026-03-04 01:49:51
4 Roku Channel therokuchannel.com AVOD+FAST 10.55 Complementary CTV buy — targeted reach or niche audience Strong Medium Roku Channel: Strong outlook, Medium risk. Budget allocation: 10.6%. 2026-03-04 01:49:51
5 VIZIO WatchFree+ vizio.com FAST 6.61 Complementary CTV buy — targeted reach or niche audience Strong Medium VIZIO WatchFree+: Strong outlook, Medium risk. Budget allocation: 6.6%. 2026-03-04 01:49:51
6 Sling TV sling.com vMVPD 0.90 Complementary CTV buy — targeted reach or niche audience Strong Medium Sling TV: Strong outlook, Medium risk. Budget allocation: 0.9%. 2026-03-04 01:49:51
7 Fubo TV fubo.tv vMVPD 0.50 Complementary CTV buy — targeted reach or niche audience Strong Medium Fubo TV: Strong outlook, Medium risk. Budget allocation: 0.5%. 2026-03-04 01:49:51
8 Samsung TV Plus samsung.com FAST 7.71 Complementary CTV buy — targeted reach or niche audience Strong Medium Samsung TV Plus: Strong outlook, Medium risk. Budget allocation: 7.7%. 2026-03-04 01:49:51
9 Amazon Freevee amazon.com AVOD 4.97 Complementary CTV buy — targeted reach or niche audience Strong Medium Amazon Freevee: Strong outlook, Medium risk. Budget allocation: 5.0%. 2026-03-04 01:49:51
10 Vudu vudu.com AVOD+TVOD 3.31 Complementary CTV buy — targeted reach or niche audience Strong Medium Vudu: Strong outlook, Medium risk. Budget allocation: 3.3%. 2026-03-04 01:49:51
11 YouTube TV tv.youtube.com vMVPD 0.94 Complementary CTV buy — targeted reach or niche audience Strong Medium YouTube TV: Strong outlook, Medium risk. Budget allocation: 0.9%. 2026-03-04 01:49:51
12 Paramount+ paramountplus.com SVOD+AVOD 3.65 Complementary CTV buy — targeted reach or niche audience Moderate Medium Paramount+: Moderate outlook, Medium risk. Budget allocation: 3.6%. 2026-03-04 01:49:51
13 IMDb TV imdb.com AVOD 4.31 Complementary CTV buy — targeted reach or niche audience Moderate Medium IMDb TV: Moderate outlook, Medium risk. Budget allocation: 4.3%. 2026-03-04 01:49:51
14 Discovery+ discoveryplus.com SVOD+AVOD 2.45 Complementary CTV buy — targeted reach or niche audience Moderate Medium Discovery+: Moderate outlook, Medium risk. Budget allocation: 2.5%. 2026-03-04 01:49:51
15 ESPN+ plus.espn.com SVOD 2.74 Complementary CTV buy — targeted reach or niche audience Moderate Medium ESPN+: Moderate outlook, Medium risk. Budget allocation: 2.7%. 2026-03-04 01:49:52
16 Plex plex.tv AVOD+FAST 1.93 Complementary CTV buy — targeted reach or niche audience Moderate Medium Plex: Moderate outlook, Medium risk. Budget allocation: 1.9%. 2026-03-04 01:49:52
17 Tubi tubi.tv AVOD 7.84 Complementary CTV buy — targeted reach or niche audience Moderate Medium Tubi: Moderate outlook, Medium risk. Budget allocation: 7.8%. 2026-03-04 01:49:52
18 XUMO xumo.tv FAST 3.70 Complementary CTV buy — targeted reach or niche audience Moderate Medium XUMO: Moderate outlook, Medium risk. Budget allocation: 3.7%. 2026-03-04 01:49:52
19 Fandango at Home fandangoathome.com AVOD+TVOD 2.29 Complementary CTV buy — targeted reach or niche audience Moderate Medium Fandango at Home: Moderate outlook, Medium risk. Budget allocation: 2.3%. 2026-03-04 01:49:52
20 LG Channels lgchannels.com FAST 4.26 Complementary CTV buy — targeted reach or niche audience Moderate Medium LG Channels: Moderate outlook, Medium risk. Budget allocation: 4.3%. 2026-03-04 01:49:52
21 Redbox redbox.com AVOD 1.50 Complementary CTV buy — targeted reach or niche audience Moderate Medium Redbox: Moderate outlook, Medium risk. Budget allocation: 1.5%. 2026-03-04 01:49:52
22 Pluto TV pluto.tv FAST 7.99 Complementary CTV buy — targeted reach or niche audience Moderate Medium Pluto TV: Moderate outlook, Medium risk. Budget allocation: 8.0%. 2026-03-04 01:49:52
23 Filmrise filmrise.com AVOD 0.59 Complementary CTV buy — targeted reach or niche audience Moderate Medium Filmrise: Moderate outlook, Medium risk. Budget allocation: 0.6%. 2026-03-04 01:49:52
24 Stirr stirr.com FAST 0.53 Complementary CTV buy — targeted reach or niche audience Moderate Medium Stirr: Moderate outlook, Medium risk. Budget allocation: 0.5%. 2026-03-04 01:49:52
25 Haystack News haystack.tv FAST 0.77 Complementary CTV buy — targeted reach or niche audience Moderate Medium Haystack News: Moderate outlook, Medium risk. Budget allocation: 0.8%. 2026-03-04 01:49:52
26 Distro TV distro.tv FAST 0.86 Complementary CTV buy — targeted reach or niche audience Moderate Medium Distro TV: Moderate outlook, Medium risk. Budget allocation: 0.9%. 2026-03-04 01:49:52
27 Philo philo.com vMVPD 0.36 Complementary CTV buy — targeted reach or niche audience Moderate Medium Philo: Moderate outlook, Medium risk. Budget allocation: 0.4%. 2026-03-04 01:49:52
28 LocalNow localnow.com FAST 0.30 Complementary CTV buy — targeted reach or niche audience Moderate Medium LocalNow: Moderate outlook, Medium risk. Budget allocation: 0.3%. 2026-03-04 01:49:52
29 Crackle crackle.com AVOD 1.12 Complementary CTV buy — targeted reach or niche audience Moderate Medium Crackle: Moderate outlook, Medium risk. Budget allocation: 1.1%. 2026-03-04 01:49:52
30 Fox Nation nation.foxnews.com SVOD 0.00 Not available for programmatic — direct deals only Uncertain N/A Fox Nation: Uncertain outlook, N/A risk. Budget allocation: 0.0%. 2026-03-04 01:49:52
31 Kanopy kanopy.com SVOD 0.00 Not available for programmatic — direct deals only Uncertain N/A Kanopy: Uncertain outlook, N/A risk. Budget allocation: 0.0%. 2026-03-04 01:49:52

Frequency Capping

58 records · 2 tables
Ownership graph from /about, /legal, /leadership overlap.
Total Rows
31
adtech2_freqcap_ownership_graph
Columns
14
4 numeric
Avg has_leadership_page
0.6774
range: 0 - 1
Avg domain_age_years
23.2903
range: 8 - 30
adtech2_freqcap_ownership_graph 31 rows
adtech2_freqcap_ownership_graph
Purpose: Domain ownership mapping from /about parent, /legal entity, /leadership overlap
Column Guide
id Auto-incremented unique row identifier
domain Publisher domain being analyzed
publisher_name Human-readable publisher brand name
parent_company Detected parent company or corporate owner name
legal_entity Legal entity name from privacy policy or terms of service
has_leadership_page Whether the domain has a detected /leadership page (0/1)
leadership_overlap_domains Pipe-separated list of domains sharing the same leadership personnel
sister_domains Pipe-separated list of co-owned or affiliated domains
domain_age_years Age of domain registration in years
monthly_uniques Estimated monthly unique visitors
ownership_confidence_score Confidence score for the ownership graph mapping (0-100)
graph_method Method used to establish ownership link (About Page/Legal Entity/Leadership Overlap/WHOIS/Combined)
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by has_leadership_page
Statistical Summary
has_leadership_page
0.6774
avg · min 0 · max 1
domain_age_years
23.2903
avg · min 8 · max 30
monthly_uniques
67338709.6774
avg · min 9500000 · max 430000000
ownership_confidence_score
77.8435
avg · min 41.21 · max 92.66
Data Records (limit 500)
id domain publisher_name parent_company legal_entity has_leadership_page leadership_overlap_domains sister_domains domain_age_years monthly_uniques ownership_confidence_score graph_method ai_analysis created_at
1 cnn.com CNN Warner Bros. Discovery Warner Bros. Discovery Inc. 1 bleacherreport.com,tbs.com bleacherreport.com,tbs.com,tnt.com,hbo.com 30 112000000 90.12 /about parent company + /legal entity match + /leadership overlap + sister domain registry CNN: Parent = Warner Bros. Discovery, Legal = Warner Bros. Discovery Inc.. Leadership overlap with bleacherreport.com... 2026-03-04 01:49:52
2 espn.com ESPN The Walt Disney Company ESPN Inc. 1 abc.com,hulu.com abc.com,freeform.com,hulu.com,disneyplus.com 27 78000000 85.20 /about parent company + /legal entity match + /leadership overlap + sister domain registry ESPN: Parent = The Walt Disney Company, Legal = ESPN Inc.. Leadership overlap with abc.com,hulu.com. 4 sister domains... 2026-03-04 01:49:52
3 nytimes.com The New York Times The New York Times Company The New York Times Company 1 theathletic.com theathletic.com,wirecutter.com 28 95000000 87.20 /about parent company + /legal entity match + /leadership overlap + sister domain registry The New York Times: Parent = The New York Times Company, Legal = The New York Times Company. Leadership overlap with ... 2026-03-04 01:49:52
4 foxnews.com Fox News Fox Corporation Fox News Network LLC 1 foxbusiness.com,foxsports.com foxbusiness.com,foxsports.com,foxweather.com 26 68000000 86.79 /about parent company + /legal entity match + /leadership overlap + sister domain registry Fox News: Parent = Fox Corporation, Legal = Fox News Network LLC. Leadership overlap with foxbusiness.com,foxsports.c... 2026-03-04 01:49:52
5 washingtonpost.com The Washington Post Nash Holdings WP Company LLC 0 26 54000000 46.89 /about parent company + /legal entity match The Washington Post: Parent = Nash Holdings, Legal = WP Company LLC. No leadership overlap detected. 0 sister domains... 2026-03-04 01:49:52
6 nbcnews.com NBC News NBCUniversal (Comcast) NBCUniversal Media LLC 1 cnbc.com,today.com,msnbc.com cnbc.com,today.com,msnbc.com,telemundo.com 26 42000000 90.41 /about parent company + /legal entity match + /leadership overlap + sister domain registry NBC News: Parent = NBCUniversal (Comcast), Legal = NBCUniversal Media LLC. Leadership overlap with cnbc.com,today.com... 2026-03-04 01:49:52
7 usatoday.com USA Today Gannett Gannett Co. Inc. 1 azcentral.com,freep.com azcentral.com,indystar.com,freep.com,tennessean.com 26 31000000 92.14 /about parent company + /legal entity match + /leadership overlap + sister domain registry USA Today: Parent = Gannett, Legal = Gannett Co. Inc.. Leadership overlap with azcentral.com,freep.com. 4 sister doma... 2026-03-04 01:49:52
8 buzzfeed.com BuzzFeed BuzzFeed Inc. BuzzFeed Inc. 1 huffpost.com huffpost.com,tasty.co 12 39000000 85.70 /about parent company + /legal entity match + /leadership overlap + sister domain registry BuzzFeed: Parent = BuzzFeed Inc., Legal = BuzzFeed Inc.. Leadership overlap with huffpost.com. 2 sister domains. Conf... 2026-03-04 01:49:52
9 dailymail.co.uk Daily Mail DMG Media Associated Newspapers Ltd 1 thisismoney.co.uk thisismoney.co.uk,metro.co.uk 27 89000000 88.38 /about parent company + /legal entity match + /leadership overlap + sister domain registry Daily Mail: Parent = DMG Media, Legal = Associated Newspapers Ltd. Leadership overlap with thisismoney.co.uk. 2 siste... 2026-03-04 01:49:52
10 people.com People Magazine Dotdash Meredith Dotdash Meredith Inc. 1 allrecipes.com,investopedia.com allrecipes.com,food52.com,investopedia.com,health.com 27 28000000 85.24 /about parent company + /legal entity match + /leadership overlap + sister domain registry People Magazine: Parent = Dotdash Meredith, Legal = Dotdash Meredith Inc.. Leadership overlap with allrecipes.com,inv... 2026-03-04 01:49:52
11 bbc.com BBC British Broadcasting Corporation BBC 0 bbcamerica.com,bbcgoodfood.com 30 145000000 64.75 /about parent company + /legal entity match + sister domain registry BBC: Parent = British Broadcasting Corporation, Legal = BBC. No leadership overlap detected. 2 sister domains. Confid... 2026-03-04 01:49:52
12 weather.com The Weather Channel Allen Media Group The Weather Channel LLC 0 localish.com 28 67000000 67.04 /about parent company + /legal entity match + sister domain registry The Weather Channel: Parent = Allen Media Group, Legal = The Weather Channel LLC. No leadership overlap detected. 1 s... 2026-03-04 01:49:52
13 forbes.com Forbes Forbes Media Forbes Media LLC 0 25 47000000 41.21 /about parent company + /legal entity match Forbes: Parent = Forbes Media, Legal = Forbes Media LLC. No leadership overlap detected. 0 sister domains. Confidence... 2026-03-04 01:49:52
14 theguardian.com The Guardian Guardian Media Group Guardian News & Media Ltd 0 observer.co.uk 27 85000000 64.59 /about parent company + /legal entity match + sister domain registry The Guardian: Parent = Guardian Media Group, Legal = Guardian News & Media Ltd. No leadership overlap detected. 1 sis... 2026-03-04 01:49:52
15 bloomberg.com Bloomberg Bloomberg L.P. Bloomberg L.P. 0 businessweek.com 26 42000000 68.20 /about parent company + /legal entity match + sister domain registry Bloomberg: Parent = Bloomberg L.P., Legal = Bloomberg L.P.. No leadership overlap detected. 1 sister domains. Confide... 2026-03-04 01:49:52
16 healthline.com Healthline Red Ventures Healthline Media Inc. 1 medicalnewstoday.com,greatist.com medicalnewstoday.com,greatist.com,psych-central.com 18 89000000 89.36 /about parent company + /legal entity match + /leadership overlap + sister domain registry Healthline: Parent = Red Ventures, Legal = Healthline Media Inc.. Leadership overlap with medicalnewstoday.com,greati... 2026-03-04 01:49:52
17 webmd.com WebMD Internet Brands WebMD LLC 1 medscape.com,rxlist.com medscape.com,rxlist.com,drugs.com 24 76000000 86.76 /about parent company + /legal entity match + /leadership overlap + sister domain registry WebMD: Parent = Internet Brands, Legal = WebMD LLC. Leadership overlap with medscape.com,rxlist.com. 3 sister domains... 2026-03-04 01:49:52
18 cnet.com CNET Red Ventures Red Ventures LLC 1 zdnet.com,chowhound.com zdnet.com,techrepublic.com,chowhound.com 29 28000000 89.71 /about parent company + /legal entity match + /leadership overlap + sister domain registry CNET: Parent = Red Ventures, Legal = Red Ventures LLC. Leadership overlap with zdnet.com,chowhound.com. 3 sister doma... 2026-03-04 01:49:52
19 insider.com Insider Axel Springer SE Insider Inc. 1 businessinsider.com businessinsider.com 12 35000000 91.48 /about parent company + /legal entity match + /leadership overlap + sister domain registry Insider: Parent = Axel Springer SE, Legal = Insider Inc.. Leadership overlap with businessinsider.com. 1 sister domai... 2026-03-04 01:49:52
20 vox.com Vox Media Vox Media LLC Vox Media LLC 1 theverge.com,polygon.com,eater.com theverge.com,polygon.com,sbnation.com,eater.com 12 21000000 85.05 /about parent company + /legal entity match + /leadership overlap + sister domain registry Vox Media: Parent = Vox Media LLC, Legal = Vox Media LLC. Leadership overlap with theverge.com,polygon.com,eater.com.... 2026-03-04 01:49:52
21 cbsnews.com CBS News Paramount Global CBS Broadcasting Inc. 1 cbssports.com,247sports.com cbssports.com,247sports.com,metacritic.com 28 41000000 91.45 /about parent company + /legal entity match + /leadership overlap + sister domain registry CBS News: Parent = Paramount Global, Legal = CBS Broadcasting Inc.. Leadership overlap with cbssports.com,247sports.c... 2026-03-04 01:49:52
22 abcnews.go.com ABC News The Walt Disney Company American Broadcasting Companies Inc. 1 espn.com,goodmorningamerica.com espn.com,fivethirtyeight.com,goodmorningamerica.com 27 38000000 90.59 /about parent company + /legal entity match + /leadership overlap + sister domain registry ABC News: Parent = The Walt Disney Company, Legal = American Broadcasting Companies Inc.. Leadership overlap with esp... 2026-03-04 01:49:52
23 politico.com Politico Axel Springer SE Politico LLC 1 businessinsider.com protocol.com 18 16000000 87.72 /about parent company + /legal entity match + /leadership overlap + sister domain registry Politico: Parent = Axel Springer SE, Legal = Politico LLC. Leadership overlap with businessinsider.com. 1 sister doma... 2026-03-04 01:49:52
24 slate.com Slate Graham Holdings Company The Slate Group LLC 0 foreignpolicy.com 28 9500000 64.24 /about parent company + /legal entity match + sister domain registry Slate: Parent = Graham Holdings Company, Legal = The Slate Group LLC. No leadership overlap detected. 1 sister domain... 2026-03-04 01:49:52
25 zillow.com Zillow Zillow Group Zillow Group Inc. 1 trulia.com,hotpads.com trulia.com,hotpads.com,streeteasy.com 19 56000000 92.66 /about parent company + /legal entity match + /leadership overlap + sister domain registry Zillow: Parent = Zillow Group, Legal = Zillow Group Inc.. Leadership overlap with trulia.com,hotpads.com. 3 sister do... 2026-03-04 01:49:52
26 tripadvisor.com TripAdvisor Tripadvisor Inc. Tripadvisor Inc. 1 viator.com,cruisecritic.com viator.com,thefork.com,cruisecritic.com 24 83000000 87.69 /about parent company + /legal entity match + /leadership overlap + sister domain registry TripAdvisor: Parent = Tripadvisor Inc., Legal = Tripadvisor Inc.. Leadership overlap with viator.com,cruisecritic.com... 2026-03-04 01:49:52
27 reddit.com Reddit Reddit Inc. Reddit Inc. 0 19 430000000 41.74 /about parent company + /legal entity match Reddit: Parent = Reddit Inc., Legal = Reddit Inc.. No leadership overlap detected. 0 sister domains. Confidence: 42%. 2026-03-04 01:49:52
28 thehill.com The Hill Nexstar Media Group Capitol Hill Publishing Corp 1 newsnationnow.com newsnationnow.com,wpix.com 20 21000000 85.77 /about parent company + /legal entity match + /leadership overlap + sister domain registry The Hill: Parent = Nexstar Media Group, Legal = Capitol Hill Publishing Corp. Leadership overlap with newsnationnow.c... 2026-03-04 01:49:52
29 axios.com Axios Cox Enterprises Axios Media Inc. 0 8 18000000 47.78 /about parent company + /legal entity match Axios: Parent = Cox Enterprises, Legal = Axios Media Inc.. No leadership overlap detected. 0 sister domains. Confiden... 2026-03-04 01:49:52
30 yelp.com Yelp Yelp Inc. Yelp Inc. 0 20 62000000 45.83 /about parent company + /legal entity match Yelp: Parent = Yelp Inc., Legal = Yelp Inc.. No leadership overlap detected. 0 sister domains. Confidence: 46%. 2026-03-04 01:49:52
31 investopedia.com Investopedia Dotdash Meredith Dotdash Meredith Inc. 1 people.com,allrecipes.com people.com,allrecipes.com,food52.com,health.com 25 42000000 91.46 /about parent company + /legal entity match + /leadership overlap + sister domain registry Investopedia: Parent = Dotdash Meredith, Legal = Dotdash Meredith Inc.. Leadership overlap with people.com,allrecipes... 2026-03-04 01:49:52
Total Rows
27
adtech2_freqcap_portfolio_recommendations
Columns
11
6 numeric
Avg domains_in_portfolio
1.1481
range: 1 - 2
Avg total_portfolio_reach
77314814.8148
range: 9500000 - 430000000
adtech2_freqcap_portfolio_recommendations 27 rows
adtech2_freqcap_portfolio_recommendations
Purpose: Per-parent-company frequency recommendations with cross-domain overlap analysis
Column Guide
id Auto-incremented unique row identifier
parent_company Detected parent company or corporate owner name
domains_in_portfolio Number of domains in the ownership portfolio
total_portfolio_reach Total combined monthly unique reach across all portfolio domains
recommended_daily_cap Recommended daily frequency cap per user across the portfolio
recommended_weekly_cap Recommended weekly frequency cap per user across the portfolio
cross_domain_overlap_pct Estimated percentage of audience overlap across portfolio domains
estimated_waste_reduction_pct Estimated percentage reduction in wasted impressions from unified capping
strategy No description available
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by domains_in_portfolio
Statistical Summary
domains_in_portfolio
1.1481
avg · min 1 · max 2
total_portfolio_reach
77314814.8148
avg · min 9500000 · max 430000000
recommended_daily_cap
5
avg · min 5 · max 5
recommended_weekly_cap
20
avg · min 20 · max 20
cross_domain_overlap_pct
3.2263
avg · min 0 · max 25.6
estimated_waste_reduction_pct
2.2633
avg · min 0 · max 16.06
Data Records (limit 500)
id parent_company domains_in_portfolio total_portfolio_reach recommended_daily_cap recommended_weekly_cap cross_domain_overlap_pct estimated_waste_reduction_pct strategy ai_analysis created_at
1 Warner Bros. Discovery 1 112000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Warner Bros. Discovery: 1 domains, 112,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
2 The Walt Disney Company 2 116000000 5 20 21.95 14.46 Small portfolio (2 domains) — unified frequency cap across sister domains. The Walt Disney Company: 2 domains, 116,000,000 total reach. Overlap: 21.9%, waste reduction: 14.5%. 2026-03-04 01:49:52
3 The New York Times Company 1 95000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. The New York Times Company: 1 domains, 95,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
4 Fox Corporation 1 68000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Fox Corporation: 1 domains, 68,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
5 Nash Holdings 1 54000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Nash Holdings: 1 domains, 54,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
6 NBCUniversal (Comcast) 1 42000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. NBCUniversal (Comcast): 1 domains, 42,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
7 Gannett 1 31000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Gannett: 1 domains, 31,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
8 BuzzFeed Inc. 1 39000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. BuzzFeed Inc.: 1 domains, 39,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
9 DMG Media 1 89000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. DMG Media: 1 domains, 89,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
10 Dotdash Meredith 2 70000000 5 20 25.60 15.39 Small portfolio (2 domains) — unified frequency cap across sister domains. Dotdash Meredith: 2 domains, 70,000,000 total reach. Overlap: 25.6%, waste reduction: 15.4%. 2026-03-04 01:49:52
11 British Broadcasting Corporation 1 145000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. British Broadcasting Corporation: 1 domains, 145,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
12 Allen Media Group 1 67000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Allen Media Group: 1 domains, 67,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
13 Forbes Media 1 47000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Forbes Media: 1 domains, 47,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
14 Guardian Media Group 1 85000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Guardian Media Group: 1 domains, 85,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
15 Bloomberg L.P. 1 42000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Bloomberg L.P.: 1 domains, 42,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
16 Red Ventures 2 117000000 5 20 19.28 15.20 Small portfolio (2 domains) — unified frequency cap across sister domains. Red Ventures: 2 domains, 117,000,000 total reach. Overlap: 19.3%, waste reduction: 15.2%. 2026-03-04 01:49:52
17 Internet Brands 1 76000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Internet Brands: 1 domains, 76,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
18 Axel Springer SE 2 51000000 5 20 20.28 16.06 Small portfolio (2 domains) — unified frequency cap across sister domains. Axel Springer SE: 2 domains, 51,000,000 total reach. Overlap: 20.3%, waste reduction: 16.1%. 2026-03-04 01:49:52
19 Vox Media LLC 1 21000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Vox Media LLC: 1 domains, 21,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
20 Paramount Global 1 41000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Paramount Global: 1 domains, 41,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
21 Graham Holdings Company 1 9500000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Graham Holdings Company: 1 domains, 9,500,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
22 Zillow Group 1 56000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Zillow Group: 1 domains, 56,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:52
23 Tripadvisor Inc. 1 83000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Tripadvisor Inc.: 1 domains, 83,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:53
24 Reddit Inc. 1 430000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Reddit Inc.: 1 domains, 430,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:53
25 Nexstar Media Group 1 21000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Nexstar Media Group: 1 domains, 21,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:53
26 Cox Enterprises 1 18000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Cox Enterprises: 1 domains, 18,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:53
27 Yelp Inc. 1 62000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. Yelp Inc.: 1 domains, 62,000,000 total reach. Overlap: 0.0%, waste reduction: 0.0%. 2026-03-04 01:49:53

Viewability Prediction

39 records · 2 tables
Correlates PageRank, Age, IAB with viewability.
Total Rows
31
adtech2_viewability_domain_predictions
Columns
18
6 numeric
Avg open_page_rank
7.1484
range: 0.3 - 8.5
Avg domain_age_years
23.3548
range: 1 - 30
adtech2_viewability_domain_predictions 31 rows
adtech2_viewability_domain_predictions
Purpose: Per-domain predicted viewability from PageRank, Age, IAB, and placement signals
Column Guide
id Auto-incremented unique row identifier
domain Publisher domain being analyzed
publisher_name Human-readable publisher brand name
open_page_rank OpenPageRank score (0-10) for domain authority
domain_age_years Age of domain registration in years
iab_category IAB Content Taxonomy category classification
web_filtering_category Web filtering/safety category classification
ad_format Ad format specification (Display 300x250, Video Pre-roll, Native In-feed, etc.)
ad_position Ad placement position (Above Fold/Below Fold/Sidebar/In-Article/Sticky)
device_type Device type (Desktop/Mobile/Tablet)
page_type Page content type (Article/Homepage/Category/Gallery/Video/Forum)
historical_viewability_pct Historical measured viewability percentage
predicted_viewability_pct AI-predicted viewability percentage for this domain-placement-device combination
prediction_confidence Confidence level of the viewability prediction (0-100)
viewability_tier Viewability tier (Excellent >70%, Good 50-70%, Fair 30-50%, Poor <30%)
bid_adjustment_pct Recommended bid price adjustment percentage based on predicted viewability
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by open_page_rank
Statistical Summary
open_page_rank
7.1484
avg · min 0.3 · max 8.5
domain_age_years
23.3548
avg · min 1 · max 30
historical_viewability_pct
65.1419
avg · min 32.1 · max 85.6
predicted_viewability_pct
79.4961
avg · min 25 · max 95
prediction_confidence
83.1494
avg · min 62 · max 88.57
bid_adjustment_pct
4.5161
avg · min -15 · max 10
Data Records (limit 500)
id domain publisher_name open_page_rank domain_age_years iab_category web_filtering_category ad_format ad_position device_type page_type historical_viewability_pct predicted_viewability_pct prediction_confidence viewability_tier bid_adjustment_pct ai_analysis created_at
1 nytimes.com The New York Times 8.20 28 News News/Media Banner 300x250 ATF Desktop Article 82.40 95.00 81.65 High 10.00 nytimes.com ATF/Desktop: Predicted 95.0% (was 82.4%). PageRank 8.2 boosts prediction. News/Media category. 2026-03-04 01:49:53
2 nytimes.com The New York Times 8.20 28 News News/Media Banner 300x600 BTF Mobile Article 61.20 62.15 83.63 Medium 0.00 nytimes.com BTF/Mobile: Predicted 62.1% (was 61.2%). PageRank 8.2 boosts prediction. News/Media category. 2026-03-04 01:49:53
3 espn.com ESPN 8.00 27 Sports Sports Banner 728x90 ATF Desktop Article 75.80 95.00 87.77 High 10.00 espn.com ATF/Desktop: Predicted 95.0% (was 75.8%). PageRank 8.0 boosts prediction. Sports category. 2026-03-04 01:49:53
4 espn.com ESPN 8.00 27 Sports Sports Banner 300x250 Sidebar Desktop Scoreboard 68.30 88.25 81.87 High 10.00 espn.com Sidebar/Desktop: Predicted 88.2% (was 68.3%). PageRank 8.0 boosts prediction. Sports category. 2026-03-04 01:49:53
5 cnn.com CNN 8.50 30 News News/Media Banner 300x250 ATF Desktop Article 72.10 95.00 82.30 High 10.00 cnn.com ATF/Desktop: Predicted 95.0% (was 72.1%). PageRank 8.5 boosts prediction. News/Media category. 2026-03-04 01:49:53
6 cnn.com CNN 8.50 30 News News/Media Banner 300x600 BTF Mobile Article 48.50 50.31 87.05 Medium -15.00 cnn.com BTF/Mobile: Predicted 50.3% (was 48.5%). PageRank 8.5 boosts prediction. News/Media category. 2026-03-04 01:49:53
7 bloomberg.com Bloomberg 8.10 26 Business News/Media Banner 970x250 ATF Desktop Article 85.60 95.00 83.19 High 10.00 bloomberg.com ATF/Desktop: Predicted 95.0% (was 85.6%). PageRank 8.1 boosts prediction. News/Media category. 2026-03-04 01:49:53
8 washingtonpost.com The Washington Post 7.80 26 News News/Media Banner 300x250 ATF Desktop Article 79.30 95.00 86.05 High 10.00 washingtonpost.com ATF/Desktop: Predicted 95.0% (was 79.3%). PageRank 7.8 boosts prediction. News/Media category. 2026-03-04 01:49:53
9 washingtonpost.com The Washington Post 7.80 26 News News/Media Native In-Feed In-Article Mobile Article 71.80 85.02 86.49 High 10.00 washingtonpost.com In-Article/Mobile: Predicted 85.0% (was 71.8%). PageRank 7.8 boosts prediction. News/Media category. 2026-03-04 01:49:53
10 forbes.com Forbes 7.50 25 Business Business/Finance Banner 300x250 ATF Desktop Article 66.70 95.00 80.06 High 10.00 forbes.com ATF/Desktop: Predicted 95.0% (was 66.7%). PageRank 7.5 boosts prediction. Business/Finance category. 2026-03-04 01:49:53
11 forbes.com Forbes 7.50 25 Business Business/Finance Banner 728x90 BTF Desktop Listicle 52.10 60.93 86.98 Medium 0.00 forbes.com BTF/Desktop: Predicted 60.9% (was 52.1%). PageRank 7.5 boosts prediction. Business/Finance category. 2026-03-04 01:49:53
12 buzzfeed.com BuzzFeed 6.50 12 Entertainment Entertainment Banner 300x250 ATF Mobile Listicle 55.40 68.54 79.55 Medium 0.00 buzzfeed.com ATF/Mobile: Predicted 68.5% (was 55.4%). PageRank 6.5 boosts prediction. Entertainment category. 2026-03-04 01:49:53
13 buzzfeed.com BuzzFeed 6.50 12 Entertainment Entertainment Native In-Feed In-Feed Mobile Feed 62.80 71.64 81.37 High 0.00 buzzfeed.com In-Feed/Mobile: Predicted 71.6% (was 62.8%). PageRank 6.5 boosts prediction. Entertainment category. 2026-03-04 01:49:53
14 dailymail.co.uk Daily Mail 7.60 27 News News/Media Banner 300x250 ATF Desktop Article 51.20 76.56 81.17 High 10.00 dailymail.co.uk ATF/Desktop: Predicted 76.6% (was 51.2%). PageRank 7.6 boosts prediction. News/Media category. 2026-03-04 01:49:53
15 dailymail.co.uk Daily Mail 7.60 27 News News/Media Banner 300x600 BTF Mobile Article 38.60 41.48 86.24 Low -15.00 dailymail.co.uk BTF/Mobile: Predicted 41.5% (was 38.6%). PageRank 7.6 boosts prediction. News/Media category. 2026-03-04 01:49:53
16 weather.com The Weather Channel 7.40 28 Science Weather Banner 300x250 ATF Mobile Forecast 73.40 95.00 87.10 High 10.00 weather.com ATF/Mobile: Predicted 95.0% (was 73.4%). PageRank 7.4 boosts prediction. Weather category. 2026-03-04 01:49:53
17 healthline.com Healthline Media 6.80 18 Health & Fitness Health Banner 300x250 ATF Desktop Article 70.20 93.92 88.33 High 10.00 healthline.com ATF/Desktop: Predicted 93.9% (was 70.2%). PageRank 6.8 boosts prediction. Health category. 2026-03-04 01:49:53
18 healthline.com Healthline Media 6.80 18 Health & Fitness Health Banner 300x250 In-Article Mobile Article 58.90 68.67 84.12 Medium 0.00 healthline.com In-Article/Mobile: Predicted 68.7% (was 58.9%). PageRank 6.8 boosts prediction. Health category. 2026-03-04 01:49:53
19 wired.com WIRED 6.80 27 Technology & Computing Technology Banner 970x250 ATF Desktop Article 78.50 95.00 84.79 High 10.00 wired.com ATF/Desktop: Predicted 95.0% (was 78.5%). PageRank 6.8 boosts prediction. Technology category. 2026-03-04 01:49:53
20 techcrunch.com TechCrunch 7.20 19 Technology & Computing Technology Banner 300x250 ATF Desktop Article 74.90 95.00 85.17 High 10.00 techcrunch.com ATF/Desktop: Predicted 95.0% (was 74.9%). PageRank 7.2 boosts prediction. Technology category. 2026-03-04 01:49:53
21 reddit.com Reddit 7.50 19 Technology & Computing Social Media Native Promoted In-Feed Desktop Feed 69.10 87.53 80.46 High 10.00 reddit.com In-Feed/Desktop: Predicted 87.5% (was 69.1%). PageRank 7.5 boosts prediction. Social Media category. 2026-03-04 01:49:53
22 reddit.com Reddit 7.50 19 Technology & Computing Social Media Native Promoted In-Feed Mobile Feed 64.50 73.07 82.89 High 0.00 reddit.com In-Feed/Mobile: Predicted 73.1% (was 64.5%). PageRank 7.5 boosts prediction. Social Media category. 2026-03-04 01:49:53
23 webmd.com WebMD 7.00 24 Health & Fitness Health Banner 300x250 ATF Desktop Article 65.30 88.48 81.33 High 10.00 webmd.com ATF/Desktop: Predicted 88.5% (was 65.3%). PageRank 7.0 boosts prediction. Health category. 2026-03-04 01:49:53
24 webmd.com WebMD 7.00 24 Health & Fitness Health Banner 300x600 BTF Mobile Article 44.80 41.11 81.78 Low -15.00 webmd.com BTF/Mobile: Predicted 41.1% (was 44.8%). PageRank 7.0 boosts prediction. Health category. 2026-03-04 01:49:53
25 tripadvisor.com TripAdvisor 7.00 24 Travel Travel Banner 300x250 ATF Desktop Listing 71.60 95.00 82.65 High 10.00 tripadvisor.com ATF/Desktop: Predicted 95.0% (was 71.6%). PageRank 7.0 boosts prediction. Travel category. 2026-03-04 01:49:53
26 zillow.com Zillow 7.30 19 Real Estate Real Estate Banner 728x90 ATF Desktop Listing 76.80 95.00 81.70 High 10.00 zillow.com ATF/Desktop: Predicted 95.0% (was 76.8%). PageRank 7.3 boosts prediction. Real Estate category. 2026-03-04 01:49:53
27 cnet.com CNET 7.10 29 Technology & Computing Technology Banner 300x250 ATF Desktop Review 67.40 93.40 88.57 High 10.00 cnet.com ATF/Desktop: Predicted 93.4% (was 67.4%). PageRank 7.1 boosts prediction. Technology category. 2026-03-04 01:49:53
28 allrecipes.com Allrecipes 6.20 26 Food & Drink Food/Recipes Banner 300x250 ATF Desktop Recipe 63.80 89.39 83.49 High 10.00 allrecipes.com ATF/Desktop: Predicted 89.4% (was 63.8%). PageRank 6.2 boosts prediction. Food/Recipes category. 2026-03-04 01:49:53
29 allrecipes.com Allrecipes 6.20 26 Food & Drink Food/Recipes Banner 300x250 In-Recipe Mobile Recipe 56.20 58.93 84.69 Medium 0.00 allrecipes.com In-Recipe/Mobile: Predicted 58.9% (was 56.2%). PageRank 6.2 boosts prediction. Food/Recipes category. 2026-03-04 01:49:53
30 theguardian.com The Guardian 7.20 27 News News/Media Banner 300x250 ATF Desktop Article 80.10 95.00 83.19 High 10.00 theguardian.com ATF/Desktop: Predicted 95.0% (was 80.1%). PageRank 7.2 boosts prediction. News/Media category. 2026-03-04 01:49:53
31 bestproductreviews.xyz Best Product Reviews 0.30 1 Shopping MFA/Clickbait Banner 300x250 ATF Mobile Listicle 32.10 25.00 62.00 Low -15.00 bestproductreviews.xyz ATF/Mobile: Predicted 25.0% (was 32.1%). PageRank 0.3 reduces prediction. MFA/Clickbait category. 2026-03-04 01:49:53
Total Rows
8
adtech2_viewability_signal_correlations
Columns
9
3 numeric
Avg correlation_with_viewability
0.3588
range: -0.68 - 0.82
Avg avg_impact_pct
4
range: -9.2 - 12.3
adtech2_viewability_signal_correlations 8 rows
adtech2_viewability_signal_correlations
Purpose: Signal-to-viewability correlation analysis with statistical significance
Column Guide
id Auto-incremented unique row identifier
signal_name Name of the quality signal (e.g., open_page_rank, has_about_page)
signal_category Category of the signal (Domain Authority/Page Presence/Content Classification/Placement/Device)
correlation_with_viewability Pearson correlation coefficient between this signal and viewability (-1 to +1)
avg_impact_pct Average absolute impact of this signal on viewability percentage points
sample_size Number of domain-placement observations used to compute this correlation
statistical_significance Statistical significance level (p < 0.001, p < 0.01, p < 0.05, Not Significant)
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by correlation_with_viewability
Statistical Summary
correlation_with_viewability
0.3588
avg · min -0.68 · max 0.82
avg_impact_pct
4
avg · min -9.2 · max 12.3
sample_size
31
avg · min 31 · max 31
Data Records (limit 500)
id signal_name signal_category correlation_with_viewability avg_impact_pct sample_size statistical_significance ai_analysis created_at
1 OpenPageRank Domain Authority 0.720 8.50 31 p < 0.001 OpenPageRank: r=0.72, avg impact +8.5%. p < 0.001. 2026-03-04 01:49:53
2 Domain Age Domain Authority 0.450 4.20 31 p < 0.01 Domain Age: r=0.45, avg impact +4.2%. p < 0.01. 2026-03-04 01:49:53
3 Has About Page Domain Intelligence 0.380 3.80 31 p < 0.01 Has About Page: r=0.38, avg impact +3.8%. p < 0.01. 2026-03-04 01:49:53
4 Web Filtering (Safe) Content Classification 0.550 6.10 31 p < 0.001 Web Filtering (Safe): r=0.55, avg impact +6.1%. p < 0.001. 2026-03-04 01:49:53
5 Ad Position (ATF) Placement 0.820 12.30 31 p < 0.001 Ad Position (ATF): r=0.82, avg impact +12.3%. p < 0.001. 2026-03-04 01:49:53
6 Device (Desktop) Placement 0.350 3.50 31 p < 0.05 Device (Desktop): r=0.35, avg impact +3.5%. p < 0.05. 2026-03-04 01:49:53
7 IAB Category (News) Content Classification 0.280 2.80 31 p < 0.05 IAB Category (News): r=0.28, avg impact +2.8%. p < 0.05. 2026-03-04 01:49:53
8 MFA/Clickbait Flag Content Classification -0.680 -9.20 31 p < 0.001 MFA/Clickbait Flag: r=-0.68, avg impact -9.2%. p < 0.001. 2026-03-04 01:49:53

Auction Intelligence

50 records · 2 tables
Detects spoofing, category mismatches, PageRank discrepancies.
Total Rows
19
adtech2_auction_domain_anomalies
Columns
14
3 numeric
Avg open_page_rank
0.2947
range: 0.1 - 0.5
Avg confidence_score
84.8947
range: 70 - 99
adtech2_auction_domain_anomalies 19 rows
adtech2_auction_domain_anomalies
Purpose: Domain spoofing, category mismatch, and PageRank discrepancy alerts
Column Guide
id Auto-incremented unique row identifier
domain Publisher domain being analyzed
claimed_publisher_name Publisher name claimed in bid requests for this domain
anomaly_type Anomaly classification (Domain Spoofing/Category Mismatch/PageRank Inconsistency/Ads.txt Violation/Suspicious Volume)
severity Anomaly severity level (Critical/High/Medium/Low)
description Human-readable description of the detected anomaly and evidence
open_page_rank OpenPageRank score (0-10) for domain authority
web_filtering_category_actual Actual web filtering category from independent classification
iab_category_claimed IAB category claimed by the publisher in bid requests
confidence_score Confidence score for the detection (0-100)
estimated_waste_usd Estimated wasted ad spend in USD attributable to this anomaly
recommended_action No description available
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by open_page_rank
Statistical Summary
open_page_rank
0.2947
avg · min 0.1 · max 0.5
confidence_score
84.8947
avg · min 70 · max 99
estimated_waste_usd
1746.0526
avg · min 150 · max 6000
Data Records (limit 500)
id domain claimed_publisher_name anomaly_type severity description open_page_rank web_filtering_category_actual iab_category_claimed confidence_score estimated_waste_usd recommended_action ai_analysis created_at
1 nytimes-today.xyz The New York Times Domain Spoofing Critical Domain nytimes-today.xyz claims to be The New York Times but has PageRank 0.3 (expected >7). Likely spoofed inventory. 0.30 MFA/Clickbait News 98.00 6000.00 Block immediately Domain nytimes-today.xyz claims to be The New York Times but has PageRank 0.3 (expected >7). Likely spoofed inventory. 2026-03-04 01:49:53
2 nytimes-today.xyz The New York Times Category Mismatch High nytimes-today.xyz claims IAB "News" but Web Filtering classifies as "MFA/Clickbait". Category spoofing suspected. 0.30 MFA/Clickbait News 90.00 3000.00 Investigate and monitor nytimes-today.xyz claims IAB "News" but Web Filtering classifies as "MFA/Clickbait". Category spoofing suspected. 2026-03-04 01:49:53
3 nytimes-today.xyz The New York Times Unverified Publisher Medium nytimes-today.xyz has no /about page, PageRank 0.3, domain age 0yr. Cannot verify publisher identity. 0.30 MFA/Clickbait News 75.00 1000.00 Flag for review nytimes-today.xyz has no /about page, PageRank 0.3, domain age 0yr. Cannot verify publisher identity. 2026-03-04 01:49:53
4 nytimes-today.xyz The New York Times Missing Ads.txt Medium nytimes-today.xyz has no ads.txt entries but inventory sold as RESELLER via OpenX. Unauthorized reselling suspected. 0.30 MFA/Clickbait News 70.00 2000.00 Flag for review nytimes-today.xyz has no ads.txt entries but inventory sold as RESELLER via OpenX. Unauthorized reselling suspected. 2026-03-04 01:49:53
5 espn-livescores.co ESPN Live Scores Domain Spoofing Critical Domain espn-livescores.co claims to be ESPN Live Scores but has PageRank 0.2 (expected >7). Likely spoofed inventory. 0.20 Malware/Scam Sports 98.00 2250.00 Block immediately Domain espn-livescores.co claims to be ESPN Live Scores but has PageRank 0.2 (expected >7). Likely spoofed inventory. 2026-03-04 01:49:53
6 espn-livescores.co ESPN Live Scores Malware/Phishing Critical espn-livescores.co classified as "Malware/Scam" by Web Filtering. Immediate block recommended. 0.20 Malware/Scam Sports 99.00 2250.00 Block immediately espn-livescores.co classified as "Malware/Scam" by Web Filtering. Immediate block recommended. 2026-03-04 01:49:53
7 espn-livescores.co ESPN Live Scores Unverified Publisher Medium espn-livescores.co has no /about page, PageRank 0.2, domain age 0yr. Cannot verify publisher identity. 0.20 Malware/Scam Sports 75.00 375.00 Flag for review espn-livescores.co has no /about page, PageRank 0.2, domain age 0yr. Cannot verify publisher identity. 2026-03-04 01:49:53
8 espn-livescores.co ESPN Live Scores Missing Ads.txt Medium espn-livescores.co has no ads.txt entries but inventory sold as RESELLER via PubMatic. Unauthorized reselling suspected. 0.20 Malware/Scam Sports 70.00 750.00 Flag for review espn-livescores.co has no ads.txt entries but inventory sold as RESELLER via PubMatic. Unauthorized reselling suspected. 2026-03-04 01:49:53
9 cnn-breaking.info CNN Breaking News Domain Spoofing Critical Domain cnn-breaking.info claims to be CNN Breaking News but has PageRank 0.4 (expected >7). Likely spoofed inventory. 0.40 MFA/Clickbait News 98.00 4200.00 Block immediately Domain cnn-breaking.info claims to be CNN Breaking News but has PageRank 0.4 (expected >7). Likely spoofed inventory. 2026-03-04 01:49:53
10 cnn-breaking.info CNN Breaking News Category Mismatch High cnn-breaking.info claims IAB "News" but Web Filtering classifies as "MFA/Clickbait". Category spoofing suspected. 0.40 MFA/Clickbait News 90.00 2100.00 Investigate and monitor cnn-breaking.info claims IAB "News" but Web Filtering classifies as "MFA/Clickbait". Category spoofing suspected. 2026-03-04 01:49:53
11 cnn-breaking.info CNN Breaking News Unverified Publisher Medium cnn-breaking.info has no /about page, PageRank 0.4, domain age 1yr. Cannot verify publisher identity. 0.40 MFA/Clickbait News 75.00 700.00 Flag for review cnn-breaking.info has no /about page, PageRank 0.4, domain age 1yr. Cannot verify publisher identity. 2026-03-04 01:49:53
12 bloomberg-market.net Bloomberg Markets Domain Spoofing Critical Domain bloomberg-market.net claims to be Bloomberg Markets but has PageRank 0.1 (expected >7). Likely spoofed inventory. 0.10 Phishing Business 98.00 900.00 Block immediately Domain bloomberg-market.net claims to be Bloomberg Markets but has PageRank 0.1 (expected >7). Likely spoofed inventory. 2026-03-04 01:49:54
13 bloomberg-market.net Bloomberg Markets Malware/Phishing Critical bloomberg-market.net classified as "Phishing" by Web Filtering. Immediate block recommended. 0.10 Phishing Business 99.00 900.00 Block immediately bloomberg-market.net classified as "Phishing" by Web Filtering. Immediate block recommended. 2026-03-04 01:49:54
14 bloomberg-market.net Bloomberg Markets Unverified Publisher Medium bloomberg-market.net has no /about page, PageRank 0.1, domain age 0yr. Cannot verify publisher identity. 0.10 Phishing Business 75.00 150.00 Flag for review bloomberg-market.net has no /about page, PageRank 0.1, domain age 0yr. Cannot verify publisher identity. 2026-03-04 01:49:54
15 bloomberg-market.net Bloomberg Markets Missing Ads.txt Medium bloomberg-market.net has no ads.txt entries but inventory sold as RESELLER via Xandr. Unauthorized reselling suspected. 0.10 Phishing Business 70.00 300.00 Flag for review bloomberg-market.net has no ads.txt entries but inventory sold as RESELLER via Xandr. Unauthorized reselling suspected. 2026-03-04 01:49:54
16 fox-newsalert.com Fox News Alert Domain Spoofing Critical Domain fox-newsalert.com claims to be Fox News Alert but has PageRank 0.5 (expected >7). Likely spoofed inventory. 0.50 MFA/Clickbait News 98.00 3150.00 Block immediately Domain fox-newsalert.com claims to be Fox News Alert but has PageRank 0.5 (expected >7). Likely spoofed inventory. 2026-03-04 01:49:54
17 fox-newsalert.com Fox News Alert Category Mismatch High fox-newsalert.com claims IAB "News" but Web Filtering classifies as "MFA/Clickbait". Category spoofing suspected. 0.50 MFA/Clickbait News 90.00 1575.00 Investigate and monitor fox-newsalert.com claims IAB "News" but Web Filtering classifies as "MFA/Clickbait". Category spoofing suspected. 2026-03-04 01:49:54
18 fox-newsalert.com Fox News Alert Unverified Publisher Medium fox-newsalert.com has no /about page, PageRank 0.5, domain age 1yr. Cannot verify publisher identity. 0.50 MFA/Clickbait News 75.00 525.00 Flag for review fox-newsalert.com has no /about page, PageRank 0.5, domain age 1yr. Cannot verify publisher identity. 2026-03-04 01:49:54
19 fox-newsalert.com Fox News Alert Missing Ads.txt Medium fox-newsalert.com has no ads.txt entries but inventory sold as RESELLER via Sovrn. Unauthorized reselling suspected. 0.50 MFA/Clickbait News 70.00 1050.00 Flag for review fox-newsalert.com has no ads.txt entries but inventory sold as RESELLER via Sovrn. Unauthorized reselling suspected. 2026-03-04 01:49:54
Total Rows
31
adtech2_auction_integrity_scores
Columns
12
5 numeric
Avg trust_verification_score
76.3484
range: 10.08 - 95.72
Avg pagerank_consistency
73.4706
range: 1 - 100
adtech2_auction_integrity_scores 31 rows
adtech2_auction_integrity_scores
Purpose: Per-domain trust verification scores with integrity grading
Column Guide
id Auto-incremented unique row identifier
domain Publisher domain being analyzed
claimed_publisher_name Publisher name claimed in bid requests for this domain
trust_verification_score Overall trust verification score combining all integrity signals (0-100)
pagerank_consistency Whether domain PageRank is consistent with claimed publisher stature (0-100)
category_consistency Alignment between claimed IAB category and actual web filtering category (0-100)
about_page_verification Whether about page content corroborates the claimed publisher identity (0-100)
ads_txt_verification Ads.txt presence, completeness, and proper SSP authorization (0-100)
overall_integrity_grade Overall integrity grade (A = Fully Verified, B = Mostly Verified, C = Partially Verified, D = Suspicious, F = Failed)
ssp_name Human-readable SSP brand name
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by trust_verification_score
Statistical Summary
trust_verification_score
76.3484
avg · min 10.08 · max 95.72
pagerank_consistency
73.4706
avg · min 1 · max 100
category_consistency
85.0732
avg · min 15.47 · max 97.84
about_page_verification
78.2052
avg · min 12.45 · max 94.98
ads_txt_verification
67.441
avg · min 5 · max 95
Data Records (limit 500)
id domain claimed_publisher_name trust_verification_score pagerank_consistency category_consistency about_page_verification ads_txt_verification overall_integrity_grade ssp_name ai_analysis created_at
1 nytimes.com The New York Times 93.30 99.24 92.15 87.75 92.79 A+ Google AdX nytimes.com: Grade A+ (93.3/100). PR consistency: 99, Category: 92, /about: 88. 2026-03-04 01:49:53
2 espn.com ESPN 95.72 97.42 96.06 93.92 95.00 A+ Google AdX espn.com: Grade A+ (95.7/100). PR consistency: 97, Category: 96, /about: 94. 2026-03-04 01:49:53
3 cnn.com CNN 93.84 100.00 92.18 87.19 95.00 A+ OpenX cnn.com: Grade A+ (93.8/100). PR consistency: 100, Category: 92, /about: 87. 2026-03-04 01:49:53
4 washingtonpost.com The Washington Post 90.07 90.76 93.19 91.50 83.36 A+ PubMatic washingtonpost.com: Grade A+ (90.1/100). PR consistency: 91, Category: 93, /about: 91. 2026-03-04 01:49:53
5 bloomberg.com Bloomberg 89.22 95.52 95.54 93.09 67.05 A Index Exchange bloomberg.com: Grade A (89.2/100). PR consistency: 96, Category: 96, /about: 93. 2026-03-04 01:49:53
6 foxnews.com Fox News 90.75 85.83 96.19 88.40 94.24 A+ Magnite foxnews.com: Grade A+ (90.8/100). PR consistency: 86, Category: 96, /about: 88. 2026-03-04 01:49:53
7 techcrunch.com TechCrunch 84.48 89.14 94.02 85.93 63.77 A TripleLift techcrunch.com: Grade A (84.5/100). PR consistency: 89, Category: 94, /about: 86. 2026-03-04 01:49:53
8 weather.com The Weather Channel 93.44 90.88 95.62 93.07 95.00 A+ Amazon APS weather.com: Grade A+ (93.4/100). PR consistency: 91, Category: 96, /about: 93. 2026-03-04 01:49:53
9 cbsnews.com CBS News 88.20 84.22 97.84 88.79 81.42 A FreeWheel cbsnews.com: Grade A (88.2/100). PR consistency: 84, Category: 98, /about: 89. 2026-03-04 01:49:53
10 forbes.com Forbes 93.92 91.98 95.71 93.62 95.00 A+ Sharethrough forbes.com: Grade A+ (93.9/100). PR consistency: 92, Category: 96, /about: 94. 2026-03-04 01:49:53
11 healthline.com Healthline Media 84.80 82.83 92.27 87.28 75.32 A Criteo healthline.com: Grade A (84.8/100). PR consistency: 83, Category: 92, /about: 87. 2026-03-04 01:49:53
12 wired.com WIRED 78.42 79.08 93.40 86.01 49.22 B Teads wired.com: Grade B (78.4/100). PR consistency: 79, Category: 93, /about: 86. 2026-03-04 01:49:53
13 nytimes-today.xyz The New York Times 10.08 4.41 15.47 15.55 5.00 F OpenX nytimes-today.xyz: Grade F (10.1/100). PR consistency: 4, Category: 15, /about: 16. 2026-03-04 01:49:53
14 espn-livescores.co ESPN Live Scores 12.24 1.00 24.05 19.72 5.00 F PubMatic espn-livescores.co: Grade F (12.2/100). PR consistency: 1, Category: 24, /about: 20. 2026-03-04 01:49:53
15 cnn-breaking.info CNN Breaking News 10.20 2.83 20.94 12.45 5.00 F Magnite cnn-breaking.info: Grade F (10.2/100). PR consistency: 3, Category: 21, /about: 12. 2026-03-04 01:49:54
16 bloomberg-market.net Bloomberg Markets 30.79 4.14 95.84 18.35 5.00 D Xandr bloomberg-market.net: Grade D (30.8/100). PR consistency: 4, Category: 96, /about: 18. 2026-03-04 01:49:54
17 fox-newsalert.com Fox News Alert 12.19 8.06 21.64 13.44 5.00 F Sovrn fox-newsalert.com: Grade F (12.2/100). PR consistency: 8, Category: 22, /about: 13. 2026-03-04 01:49:54
18 reddit.com Reddit 90.85 88.89 93.61 87.11 95.00 A+ Amazon APS reddit.com: Grade A+ (90.8/100). PR consistency: 89, Category: 94, /about: 87. 2026-03-04 01:49:54
19 dailymail.co.uk Daily Mail 93.40 93.46 93.89 91.55 95.00 A+ SpotX dailymail.co.uk: Grade A+ (93.4/100). PR consistency: 93, Category: 94, /about: 92. 2026-03-04 01:49:54
20 buzzfeed.com BuzzFeed 88.74 80.49 94.75 87.65 94.97 A Smaato buzzfeed.com: Grade A (88.7/100). PR consistency: 80, Category: 95, /about: 88. 2026-03-04 01:49:54
21 people.com People Magazine 86.77 80.77 93.58 90.85 82.18 A Kargo people.com: Grade A (86.8/100). PR consistency: 81, Category: 94, /about: 91. 2026-03-04 01:49:54
22 webmd.com WebMD 86.71 83.40 93.32 94.98 73.08 A Yieldmo webmd.com: Grade A (86.7/100). PR consistency: 83, Category: 93, /about: 95. 2026-03-04 01:49:54
23 cnet.com CNET 87.42 82.75 92.28 86.10 90.02 A Media.net cnet.com: Grade A (87.4/100). PR consistency: 83, Category: 92, /about: 86. 2026-03-04 01:49:54
24 politico.com Politico 80.18 79.75 94.53 85.64 56.05 A Undertone politico.com: Grade A (80.2/100). PR consistency: 80, Category: 95, /about: 86. 2026-03-04 01:49:54
25 cnbc.com CNBC 88.14 92.98 95.17 94.71 63.89 A AppNexus cnbc.com: Grade A (88.1/100). PR consistency: 93, Category: 95, /about: 95. 2026-03-04 01:49:54
26 tripadvisor.com TripAdvisor 86.42 81.07 96.32 91.82 75.30 A Verizon Media tripadvisor.com: Grade A (86.4/100). PR consistency: 81, Category: 96, /about: 92. 2026-03-04 01:49:54
27 allrecipes.com Allrecipes 84.29 73.00 95.85 86.12 84.48 A 33Across allrecipes.com: Grade A (84.3/100). PR consistency: 73, Category: 96, /about: 86. 2026-03-04 01:49:54
28 investopedia.com Investopedia 84.05 82.52 97.72 93.76 57.11 A Index Exchange investopedia.com: Grade A (84.0/100). PR consistency: 83, Category: 98, /about: 94. 2026-03-04 01:49:54
29 theatlantic.com The Atlantic 86.23 88.80 93.07 94.13 63.96 A GumGum theatlantic.com: Grade A (86.2/100). PR consistency: 89, Category: 93, /about: 94. 2026-03-04 01:49:54
30 realtor.com Realtor.com 85.53 85.19 95.83 91.09 66.22 A Xandr realtor.com: Grade A (85.5/100). PR consistency: 85, Category: 96, /about: 91. 2026-03-04 01:49:54
31 motortrend.com MotorTrend 86.41 77.18 95.24 92.79 81.24 A Magnite motortrend.com: Grade A (86.4/100). PR consistency: 77, Category: 95, /about: 93. 2026-03-04 01:49:54

Cross-Exchange Arbitrage

58 records · 2 tables
Cross-SSP price gaps with /partners and /api signals.
Total Rows
31
adtech2_arbitrage_domain_detection
Columns
17
7 numeric
Avg open_page_rank
7.2548
range: 6.2 - 8.5
Avg ssp_a_cpm
5.9065
range: 2.1 - 14.8
adtech2_arbitrage_domain_detection 31 rows
adtech2_arbitrage_domain_detection
Purpose: Per-publisher cross-SSP price gap detection with savings potential
Column Guide
id Auto-incremented unique row identifier
publisher_domain Publisher website domain
publisher_name Human-readable publisher brand name
open_page_rank OpenPageRank score (0-10) for domain authority
iab_category IAB Content Taxonomy category classification
ssp_a_name First SSP/Exchange in the price comparison
ssp_a_cpm Average CPM clearing price through SSP A in USD
ssp_b_name Second SSP/Exchange in the price comparison
ssp_b_cpm Average CPM clearing price through SSP B in USD
price_gap_cpm Absolute CPM price difference between the two exchanges in USD
price_gap_pct Percentage price difference between the two exchanges
arbitrage_opportunity_score Strength and reliability of the arbitrage opportunity (0-100)
recommended_exchange Recommended exchange for optimal pricing
monthly_savings_potential Total monthly savings potential in USD from switching exchanges
confidence Confidence level of the recommendation (High/Medium/Low)
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by open_page_rank
Statistical Summary
open_page_rank
7.2548
avg · min 6.2 · max 8.5
ssp_a_cpm
5.9065
avg · min 2.1 · max 14.8
ssp_b_cpm
4.5
avg · min 1.4 · max 11.5
price_gap_cpm
1.4065
avg · min 0.6 · max 3.3
price_gap_pct
25.5487
avg · min 13.6 · max 46.43
arbitrage_opportunity_score
53.3219
avg · min 37.76 · max 83.69
monthly_savings_potential
222338.7097
avg · min 65100 · max 462000
Data Records (limit 500)
id publisher_domain publisher_name open_page_rank iab_category ssp_a_name ssp_a_cpm ssp_b_name ssp_b_cpm price_gap_cpm price_gap_pct arbitrage_opportunity_score recommended_exchange monthly_savings_potential confidence ai_analysis created_at
1 nytimes.com The New York Times 8.20 News Google AdX 4.8000 OpenX 3.6000 1.2000 25.00 56.02 OpenX 320400.00 High nytimes.com: $4.80 (Google AdX) vs $3.60 (OpenX). Gap: $1.20 (25.0%). Publisher has /partners page — likely direct re... 2026-03-04 01:49:54
2 espn.com ESPN 8.00 Sports Google AdX 5.1000 PubMatic 4.2000 0.9000 17.65 39.68 PubMatic 256500.00 High espn.com: $5.10 (Google AdX) vs $4.20 (PubMatic). Gap: $0.90 (17.6%). Publisher has /partners page — likely direct re... 2026-03-04 01:49:54
3 cnn.com CNN 8.50 News Index Exchange 3.4000 Magnite 2.8000 0.6000 17.65 42.68 Magnite 216000.00 High cnn.com: $3.40 (Index Exchange) vs $2.80 (Magnite). Gap: $0.60 (17.6%). Publisher has /partners page — likely direct ... 2026-03-04 01:49:54
4 bloomberg.com Bloomberg 8.10 Business Google AdX 8.9000 Index Exchange 7.2000 1.7000 19.10 43.64 Index Exchange 214200.00 High bloomberg.com: $8.90 (Google AdX) vs $7.20 (Index Exchange). Gap: $1.70 (19.1%). No /partners page. PageRank 8.1/10. 2026-03-04 01:49:54
5 washingtonpost.com The Washington Post 7.80 News PubMatic 4.6000 OpenX 3.5000 1.1000 23.91 54.36 OpenX 224400.00 High washingtonpost.com: $4.60 (PubMatic) vs $3.50 (OpenX). Gap: $1.10 (23.9%). Publisher has /partners page — likely dire... 2026-03-04 01:49:54
6 foxnews.com Fox News 7.00 News Magnite 9.8000 SpotX 8.2000 1.6000 16.33 40.91 SpotX 326400.00 High foxnews.com: $9.80 (Magnite) vs $8.20 (SpotX). Gap: $1.60 (16.3%). Publisher has /partners page — likely direct relat... 2026-03-04 01:49:54
7 nbcnews.com NBC News 7.00 News Xandr 3.2000 OpenX 2.4000 0.8000 25.00 55.64 OpenX 100800.00 High nbcnews.com: $3.20 (Xandr) vs $2.40 (OpenX). Gap: $0.80 (25.0%). Publisher has /partners page — likely direct relatio... 2026-03-04 01:49:54
8 techcrunch.com TechCrunch 7.20 Technology & Computing TripleLift 6.8000 Sharethrough 5.4000 1.4000 20.59 42.98 Sharethrough 105000.00 High techcrunch.com: $6.80 (TripleLift) vs $5.40 (Sharethrough). Gap: $1.40 (20.6%). No /partners page. PageRank 7.2/10. 2026-03-04 01:49:54
9 weather.com The Weather Channel 7.40 Science Amazon APS 4.2000 InMobi 2.8000 1.4000 33.33 65.17 InMobi 462000.00 High weather.com: $4.20 (Amazon APS) vs $2.80 (InMobi). Gap: $1.40 (33.3%). Publisher has /partners page — likely direct r... 2026-03-04 01:49:54
10 cbsnews.com CBS News 7.00 News FreeWheel 14.8000 Magnite 11.5000 3.3000 22.30 44.69 Magnite 405900.00 High cbsnews.com: $14.80 (FreeWheel) vs $11.50 (Magnite). Gap: $3.30 (22.3%). Publisher has /partners page — likely direct... 2026-03-04 01:49:54
11 forbes.com Forbes 7.50 Business OpenX 4.1000 Sovrn 2.9000 1.2000 29.27 57.65 Sovrn 259200.00 High forbes.com: $4.10 (OpenX) vs $2.90 (Sovrn). Gap: $1.20 (29.3%). Publisher has /partners page — likely direct relation... 2026-03-04 01:49:54
12 buzzfeed.com BuzzFeed 6.50 Entertainment Sharethrough 2.8000 EMX Digital 1.5000 1.3000 46.43 83.69 EMX Digital 253500.00 High buzzfeed.com: $2.80 (Sharethrough) vs $1.50 (EMX Digital). Gap: $1.30 (46.4%). No /partners page. PageRank 6.5/10. 2026-03-04 01:49:54
13 dailymail.co.uk Daily Mail 7.60 News Improve Digital 2.4000 Yieldmo 1.8000 0.6000 25.00 49.91 Yieldmo 180000.00 High dailymail.co.uk: $2.40 (Improve Digital) vs $1.80 (Yieldmo). Gap: $0.60 (25.0%). Publisher has /partners page — likel... 2026-03-04 01:49:54
14 healthline.com Healthline Media 6.80 Health & Fitness Criteo 3.6000 Sovrn 2.2000 1.4000 38.89 70.53 Sovrn 399000.00 High healthline.com: $3.60 (Criteo) vs $2.20 (Sovrn). Gap: $1.40 (38.9%). Publisher has /partners page — likely direct rel... 2026-03-04 01:49:54
15 wired.com WIRED 6.80 Technology & Computing GumGum 9.2000 33Across 6.8000 2.4000 26.09 54.93 33Across 100800.00 High wired.com: $9.20 (GumGum) vs $6.80 (33Across). Gap: $2.40 (26.1%). No /partners page. PageRank 6.8/10. 2026-03-04 01:49:54
16 wsj.com Wall Street Journal 8.00 Business Google AdX 12.5000 Kargo 10.8000 1.7000 13.60 37.76 Kargo 158100.00 Medium wsj.com: $12.50 (Google AdX) vs $10.80 (Kargo). Gap: $1.70 (13.6%). No /partners page. PageRank 8.0/10. 2026-03-04 01:49:54
17 theatlantic.com The Atlantic 7.40 News GumGum 8.4000 TripleLift 6.5000 1.9000 22.62 47.49 TripleLift 182400.00 High theatlantic.com: $8.40 (GumGum) vs $6.50 (TripleLift). Gap: $1.90 (22.6%). Publisher has /partners page — likely dire... 2026-03-04 01:49:54
18 reddit.com Reddit 7.50 Technology & Computing Amazon APS 3.8000 BidSwitch 2.6000 1.2000 31.58 64.08 BidSwitch 270000.00 High reddit.com: $3.80 (Amazon APS) vs $2.60 (BidSwitch). Gap: $1.20 (31.6%). No /partners page. PageRank 7.5/10. 2026-03-04 01:49:54
19 usatoday.com USA Today 6.80 News Smaato 2.1000 InMobi 1.4000 0.7000 33.33 67.07 InMobi 65100.00 High usatoday.com: $2.10 (Smaato) vs $1.40 (InMobi). Gap: $0.70 (33.3%). Publisher has /partners page — likely direct rela... 2026-03-04 01:49:54
20 people.com People Magazine 6.70 Entertainment Kargo 10.5000 Yieldmo 7.8000 2.7000 25.71 49.02 Yieldmo 364500.00 High people.com: $10.50 (Kargo) vs $7.80 (Yieldmo). Gap: $2.70 (25.7%). Publisher has /partners page — likely direct relat... 2026-03-04 01:49:54
21 webmd.com WebMD 7.00 Health & Fitness Criteo 3.4000 Media.net 2.5000 0.9000 26.47 57.15 Media.net 216000.00 High webmd.com: $3.40 (Criteo) vs $2.50 (Media.net). Gap: $0.90 (26.5%). Publisher has /partners page — likely direct rela... 2026-03-04 01:49:54
22 politico.com Politico 6.50 News Undertone 12.8000 33Across 9.5000 3.3000 25.78 54.26 33Across 158400.00 High politico.com: $12.80 (Undertone) vs $9.50 (33Across). Gap: $3.30 (25.8%). No /partners page. PageRank 6.5/10. 2026-03-04 01:49:54
23 cnbc.com CNBC 7.50 Business AppNexus 5.2000 Rubicon Project 4.1000 1.1000 21.15 46.45 Rubicon Project 95700.00 High cnbc.com: $5.20 (AppNexus) vs $4.10 (Rubicon Project). Gap: $1.10 (21.1%). Publisher has /partners page — likely dire... 2026-03-04 01:49:54
24 theguardian.com The Guardian 7.20 News Improve Digital 3.1000 OpenX 2.3000 0.8000 25.81 51.36 OpenX 204000.00 High theguardian.com: $3.10 (Improve Digital) vs $2.30 (OpenX). Gap: $0.80 (25.8%). Publisher has /partners page — likely ... 2026-03-04 01:49:54
25 tripadvisor.com TripAdvisor 7.00 Travel Verizon Media 3.8000 Smaato 2.6000 1.2000 31.58 66.03 Smaato 180000.00 High tripadvisor.com: $3.80 (Verizon Media) vs $2.60 (Smaato). Gap: $1.20 (31.6%). Publisher has /partners page — likely d... 2026-03-04 01:49:54
26 abcnews.go.com ABC News 7.20 News Rubicon Project 3.9000 AppNexus 3.1000 0.8000 20.51 44.86 AppNexus 91200.00 High abcnews.go.com: $3.90 (Rubicon Project) vs $3.10 (AppNexus). Gap: $0.80 (20.5%). Publisher has /partners page — likel... 2026-03-04 01:49:54
27 zillow.com Zillow 7.30 Real Estate Google AdX 8.2000 Index Exchange 6.4000 1.8000 21.95 45.27 Index Exchange 324000.00 High zillow.com: $8.20 (Google AdX) vs $6.40 (Index Exchange). Gap: $1.80 (21.9%). Publisher has /partners page — likely d... 2026-03-04 01:49:54
28 yelp.com Yelp 7.30 Business 33Across 4.8000 Media.net 3.5000 1.3000 27.08 52.99 Media.net 241800.00 High yelp.com: $4.80 (33Across) vs $3.50 (Media.net). Gap: $1.30 (27.1%). No /partners page. PageRank 7.3/10. 2026-03-04 01:49:54
29 allrecipes.com Allrecipes 6.20 Food & Drink PubMatic 2.9000 Sovrn 2.1000 0.8000 27.59 57.56 Sovrn 132000.00 High allrecipes.com: $2.90 (PubMatic) vs $2.10 (Sovrn). Gap: $0.80 (27.6%). Publisher has /partners page — likely direct r... 2026-03-04 01:49:54
30 investopedia.com Investopedia 6.90 Personal Finance Index Exchange 5.5000 Xandr 4.3000 1.2000 21.82 48.36 Xandr 151200.00 High investopedia.com: $5.50 (Index Exchange) vs $4.30 (Xandr). Gap: $1.20 (21.8%). Publisher has /partners page — likely ... 2026-03-04 01:49:54
31 imdb.com IMDb 7.00 Entertainment Amazon APS 4.5000 OpenX 3.2000 1.3000 28.89 60.79 OpenX 234000.00 High imdb.com: $4.50 (Amazon APS) vs $3.20 (OpenX). Gap: $1.30 (28.9%). No /partners page. PageRank 7.0/10. 2026-03-04 01:49:54
Total Rows
27
adtech2_arbitrage_ssp_comparison
Columns
11
6 numeric
Avg avg_cpm
5.4275
range: 1.5 - 14.8
Avg publisher_count
2.2963
range: 1 - 6
adtech2_arbitrage_ssp_comparison 27 rows
adtech2_arbitrage_ssp_comparison
Purpose: SSP-level comparison with /partners and /api domain signals
Column Guide
id Auto-incremented unique row identifier
ssp_name Human-readable SSP brand name
avg_cpm Average CPM clearing price across all publishers on this exchange in USD
publisher_count Number of publisher domains available on this exchange
has_partners_signal Percentage of publishers on this exchange with a detected /partners page
has_api_signal Percentage of publishers on this exchange with a detected /api page
avg_publisher_pagerank Average OpenPageRank score across all publishers on this exchange
price_consistency_score Pricing consistency and predictability across publishers (0-100)
best_for Best advertising use case for this exchange (Performance/Reach/Premium/Video/Native)
ai_analysis AI-generated narrative analysis with actionable recommendations
created_at Timestamp when this record was created
Top 10 by avg_cpm
Statistical Summary
avg_cpm
5.4275
avg · min 1.5 · max 14.8
publisher_count
2.2963
avg · min 1 · max 6
has_partners_signal
1.6296
avg · min 0 · max 5
has_api_signal
0.1481
avg · min 0 · max 1
avg_publisher_pagerank
7.1574
avg · min 6.5 · max 7.92
price_consistency_score
86.203
avg · min 57.55 · max 98
Data Records (limit 500)
id ssp_name avg_cpm publisher_count has_partners_signal has_api_signal avg_publisher_pagerank price_consistency_score best_for ai_analysis created_at
1 Google AdX 7.9000 5 3 0 7.92 71.50 Balanced performance — competitive pricing with quality inventory Google AdX: $7.90 avg CPM across 5 publishers. Avg publisher PageRank: 7.92. Consistency: 71.5/100. 2026-03-04 01:49:54
2 OpenX 3.1833 6 5 0 7.45 78.41 Budget-conscious campaigns — lower CPMs across inventory OpenX: $3.18 avg CPM across 6 publishers. Avg publisher PageRank: 7.45. Consistency: 78.4/100. 2026-03-04 01:49:54
3 PubMatic 3.9000 3 3 0 7.33 86.25 Budget-conscious campaigns — lower CPMs across inventory PubMatic: $3.90 avg CPM across 3 publishers. Avg publisher PageRank: 7.33. Consistency: 86.3/100. 2026-03-04 01:49:54
4 Index Exchange 5.6250 4 3 0 7.70 72.40 Balanced performance — competitive pricing with quality inventory Index Exchange: $5.62 avg CPM across 4 publishers. Avg publisher PageRank: 7.7. Consistency: 72.4/100. 2026-03-04 01:49:54
5 Magnite 8.0333 3 3 0 7.50 62.69 Premium inventory — higher CPMs but premium publishers Magnite: $8.03 avg CPM across 3 publishers. Avg publisher PageRank: 7.5. Consistency: 62.7/100. 2026-03-04 01:49:54
6 SpotX 8.2000 1 1 0 7.00 98.00 Premium inventory — higher CPMs but premium publishers SpotX: $8.20 avg CPM across 1 publishers. Avg publisher PageRank: 7.0. Consistency: 98.0/100. 2026-03-04 01:49:54
7 Xandr 3.7500 2 2 0 6.95 88.40 Budget-conscious campaigns — lower CPMs across inventory Xandr: $3.75 avg CPM across 2 publishers. Avg publisher PageRank: 6.95. Consistency: 88.4/100. 2026-03-04 01:49:54
8 TripleLift 6.6500 2 1 0 7.30 98.00 Balanced performance — competitive pricing with quality inventory TripleLift: $6.65 avg CPM across 2 publishers. Avg publisher PageRank: 7.3. Consistency: 98.0/100. 2026-03-04 01:49:54
9 Sharethrough 4.1000 2 0 0 6.85 76.70 Balanced performance — competitive pricing with quality inventory Sharethrough: $4.10 avg CPM across 2 publishers. Avg publisher PageRank: 6.85. Consistency: 76.7/100. 2026-03-04 01:49:54
10 Amazon APS 4.1667 3 1 1 7.30 94.27 Balanced performance — competitive pricing with quality inventory Amazon APS: $4.17 avg CPM across 3 publishers. Avg publisher PageRank: 7.3. Consistency: 94.3/100. 2026-03-04 01:49:54
11 InMobi 2.1000 2 2 0 7.10 70.46 Budget-conscious campaigns — lower CPMs across inventory InMobi: $2.10 avg CPM across 2 publishers. Avg publisher PageRank: 7.1. Consistency: 70.5/100. 2026-03-04 01:49:54
12 FreeWheel 14.8000 1 1 0 7.00 97.28 Premium inventory — higher CPMs but premium publishers FreeWheel: $14.80 avg CPM across 1 publishers. Avg publisher PageRank: 7.0. Consistency: 97.3/100. 2026-03-04 01:49:54
13 Sovrn 2.4000 3 3 0 6.83 84.10 Budget-conscious campaigns — lower CPMs across inventory Sovrn: $2.40 avg CPM across 3 publishers. Avg publisher PageRank: 6.83. Consistency: 84.1/100. 2026-03-04 01:49:54
14 EMX Digital 1.5000 1 0 0 6.50 95.80 Budget-conscious campaigns — lower CPMs across inventory EMX Digital: $1.50 avg CPM across 1 publishers. Avg publisher PageRank: 6.5. Consistency: 95.8/100. 2026-03-04 01:49:54
15 Improve Digital 2.7500 2 2 0 7.40 86.04 Budget-conscious campaigns — lower CPMs across inventory Improve Digital: $2.75 avg CPM across 2 publishers. Avg publisher PageRank: 7.4. Consistency: 86.0/100. 2026-03-04 01:49:54
16 Yieldmo 4.8000 2 2 0 7.15 57.55 Balanced performance — competitive pricing with quality inventory Yieldmo: $4.80 avg CPM across 2 publishers. Avg publisher PageRank: 7.15. Consistency: 57.6/100. 2026-03-04 01:49:54
17 Criteo 3.5000 2 2 0 6.90 95.00 Budget-conscious campaigns — lower CPMs across inventory Criteo: $3.50 avg CPM across 2 publishers. Avg publisher PageRank: 6.9. Consistency: 95.0/100. 2026-03-04 01:49:54
18 GumGum 8.8000 2 1 0 7.10 97.01 Premium inventory — higher CPMs but premium publishers GumGum: $8.80 avg CPM across 2 publishers. Avg publisher PageRank: 7.1. Consistency: 97.0/100. 2026-03-04 01:49:54
19 33Across 7.0333 3 0 1 6.87 73.91 Balanced performance — competitive pricing with quality inventory 33Across: $7.03 avg CPM across 3 publishers. Avg publisher PageRank: 6.87. Consistency: 73.9/100. 2026-03-04 01:49:55
20 Kargo 10.6500 2 1 0 7.35 97.31 Premium inventory — higher CPMs but premium publishers Kargo: $10.65 avg CPM across 2 publishers. Avg publisher PageRank: 7.35. Consistency: 97.3/100. 2026-03-04 01:49:55
21 BidSwitch 2.6000 1 0 1 7.50 97.10 Budget-conscious campaigns — lower CPMs across inventory BidSwitch: $2.60 avg CPM across 1 publishers. Avg publisher PageRank: 7.5. Consistency: 97.1/100. 2026-03-04 01:49:55
22 Smaato 2.3500 2 2 0 6.90 88.05 Budget-conscious campaigns — lower CPMs across inventory Smaato: $2.35 avg CPM across 2 publishers. Avg publisher PageRank: 6.9. Consistency: 88.0/100. 2026-03-04 01:49:55
23 Media.net 3.0000 2 1 1 7.15 90.08 Budget-conscious campaigns — lower CPMs across inventory Media.net: $3.00 avg CPM across 2 publishers. Avg publisher PageRank: 7.15. Consistency: 90.1/100. 2026-03-04 01:49:55
24 Undertone 12.8000 1 0 0 6.50 98.00 Premium inventory — higher CPMs but premium publishers Undertone: $12.80 avg CPM across 1 publishers. Avg publisher PageRank: 6.5. Consistency: 98.0/100. 2026-03-04 01:49:55
25 AppNexus 4.1500 2 2 0 7.35 80.90 Balanced performance — competitive pricing with quality inventory AppNexus: $4.15 avg CPM across 2 publishers. Avg publisher PageRank: 7.35. Consistency: 80.9/100. 2026-03-04 01:49:55
26 Rubicon Project 4.0000 2 2 0 7.35 94.27 Balanced performance — competitive pricing with quality inventory Rubicon Project: $4.00 avg CPM across 2 publishers. Avg publisher PageRank: 7.35. Consistency: 94.3/100. 2026-03-04 01:49:55
27 Verizon Media 3.8000 1 1 0 7.00 98.00 Budget-conscious campaigns — lower CPMs across inventory Verizon Media: $3.80 avg CPM across 1 publishers. Avg publisher PageRank: 7.0. Consistency: 98.0/100. 2026-03-04 01:49:55