Programmatic Trading
AI Agent Platform
Enterprise Intelligence Report
Report Date
April 5, 2026
Generated
5:12 AM CEST
Report ID
RPT-20260405-569ACA
AI Agents
10 Active
Data Tables
20 Sources
Total Records
752
Confidential — For Authorized Recipients Only
Programmatic Trading AI Agent Platform RPT-20260405-569ACA
All Dashboards Enterprise Report — April 5, 2026
Contents

Table of Contents

Executive Summary

Platform Intelligence Overview

This report presents findings from 10 AI trading agents analyzing 752 records across 20 domain intelligence data sources. Each agent leverages structured web signals -- including OpenPageRank authority scores, page type detection (/about, /blog, /products, /legal, /press), domain age from WHOIS, Web Filtering safety categories, and IAB taxonomy -- to generate actionable programmatic trading intelligence. Domain quality scoring -- combining PageRank, legitimacy, content safety, and MFA risk detection -- averages 73.1 across scored domains. Predicted viewability, driven by PageRank band, domain age, and IAB category signals, stands at 79.5%. The auction intelligence agent has flagged 19 domain anomalies including spoofing, category mismatches, and PageRank discrepancies. Cross-SSP arbitrage analysis has identified 7 high-score opportunities with /partners and /api signal verification. Combined potential savings across SPO ecosystem optimization, ownership-graph frequency capping, and cross-SSP arbitrage agents total an estimated $6,892,500.

752
Total Records Analyzed
N/A
Avg SSP Ecosystem Efficiency
73.1
Avg Domain Quality Score
22.3%
Avg Bid Shade
79.5%
Avg Predicted Viewability
19
Domain Anomalies
7
Cross-SSP Arbitrage Opps
31
PG-Ready Publishers
31
CTV Platforms Profiled
48
Advertiser Matches
27
Portfolio Freq Groups
$6,892,500
Est. Total Savings
Records per Agent
Agent Coverage (Primary Table Rows)
Section 1.0

Supply Path Optimization

Profiles SSP ecosystem health by crawling /api, /partners, /docs, /careers, and /press pages to assess API maturity, publisher network strength, documentation quality, and organizational stability for supply path decisions.

Key Findings
  • Top-ranked SSP by domain intelligence: Google AdSense
1.0.1 — SSP Ecosystem Profiles
Table: adtech2_spo_ssp_ecosystem · 31 total rows
Purpose: SSP ecosystem health profiles from /api, /partners, /docs, /careers, /press page signals
Column Guide
id Auto-incrementing unique row identifier
ssp_domain SSP primary domain
ssp_name Supply-Side Platform name
has_api_page No description available
api_endpoint_count No description available
has_partners_page No description available
partners_publisher_count No description available
has_docs_page No description available
has_careers_page No description available
careers_listings_count No description available
has_press_page No description available
press_recency_days No description available
open_page_rank No description available
domain_age_years Domain age in years from WHOIS registration
ssp_health_score No description available
api_maturity_score SSP API maturity from /api and /docs pages (0-100)
publisher_network_score No description available
documentation_score Documentation quality from /docs page (0-100)
org_health_score No description available
monthly_bid_requests No description available
avg_publisher_cpm No description available
region No description available
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Ssp Domain Ssp Name Has Api Page Api Endpoint Count Has Partners Page Partners Publisher Count Has Docs Page Has Careers Page Careers Listings Count Has Press Page Press Recency Days Open Page Rank Domain Age Years Ssp Health Score Api Maturity Score Publisher Network Score Documentation Score Org Health Score Monthly Bid Requests Avg Publisher Cpm Region Created At
1 openx.com OpenX 1 42 1 1850 1 1 67 1 12 6.80 18 72.88 75.72 64.20 82.73 73.99 12500000000 4.2000 US 2026-03-04 01:49:44
2 pubmatic.com PubMatic 1 38 1 2200 1 1 89 1 5 7.10 17 79.90 73.29 76.41 92.58 84.40 15800000000 3.9000 US 2026-03-04 01:49:44
3 magnite.com Magnite 1 55 1 3100 1 1 112 1 3 7.40 23 88.43 84.38 87.24 83.08 97.94 18200000000 4.5000 Global 2026-03-04 01:49:44
4 xandr.com Xandr 1 61 1 2800 1 1 95 1 8 7.60 19 87.07 85.21 84.59 89.95 90.56 20100000000 4.8000 US 2026-03-04 01:49:44
5 indexexchange.com Index Exchange 1 35 1 1600 1 1 54 1 15 6.50 16 68.65 66.76 63.71 90.14 63.95 9800000000 3.7000 US 2026-03-04 01:49:44
6 spotx.tv SpotX 1 28 1 900 1 0 23 1 45 5.20 12 53.34 65.85 50.59 80.50 25.34 4200000000 6.5000 US 2026-03-04 01:49:44
7 freewheel.com FreeWheel 1 33 1 1200 1 1 41 1 20 6.10 15 63.26 71.06 53.69 78.59 56.17 7600000000 8.2000 US 2026-03-04 01:49:44
8 equativ.com Equativ 1 30 1 1400 1 1 38 1 18 5.80 20 67.85 67.78 59.83 88.71 65.04 6100000000 3.4000 EU 2026-03-04 01:49:44
9 sovrn.com Sovrn 1 22 1 950 1 0 31 1 30 5.00 14 55.31 58.89 53.78 80.68 37.62 3500000000 2.8000 US 2026-03-04 01:49:44
10 triplelift.com TripleLift 1 25 1 1100 1 1 48 1 10 5.90 11 64.89 63.64 53.95 89.73 64.62 5800000000 4.1000 US 2026-03-04 01:49:44
11 sharethrough.com Sharethrough 1 20 1 800 0 1 35 1 22 5.30 13 45.28 58.64 43.37 10.00 52.72 3200000000 3.6000 US 2026-03-04 01:49:44
12 gumgum.com GumGum 0 8 1 600 0 1 42 1 14 4.80 15 32.01 10.00 40.86 10.00 61.02 2100000000 3.2000 US 2026-03-04 01:49:44
13 33across.com 33Across 1 15 1 500 1 0 18 1 60 4.20 12 44.61 54.09 39.92 78.95 18.28 1800000000 2.5000 US 2026-03-04 01:49:44
14 yieldmo.com Yieldmo 1 18 1 700 0 1 29 1 25 4.90 10 45.03 53.54 48.49 14.52 48.97 2400000000 3.8000 US 2026-03-04 01:49:44
15 kargo.com Kargo 0 5 1 450 0 1 52 1 7 5.10 11 33.58 10.00 41.83 10.00 66.14 1500000000 5.2000 US 2026-03-04 01:49:44
16 unruly.co Unruly 0 6 1 550 0 0 15 1 90 3.80 14 21.00 10.00 43.12 10.95 13.68 1200000000 4.6000 US 2026-03-04 01:49:44
17 adcolony.com AdColony 1 12 1 380 1 0 8 0 180 3.50 13 42.06 53.34 40.81 75.44 10.00 900000000 3.1000 Mobile 2026-03-04 01:49:44
18 yahoo.com Yahoo SSP 1 40 1 2000 1 1 200 1 2 7.80 25 79.26 71.52 69.14 83.76 98.00 16500000000 4.0000 Global 2026-03-04 01:49:44
19 improvedigital.com Improve Digital 1 16 1 600 1 0 22 1 35 4.50 16 50.94 56.81 41.52 83.83 35.47 2800000000 2.9000 EU 2026-03-04 01:49:44
20 smaato.com Smaato 1 20 1 750 1 0 19 1 40 4.70 17 51.70 60.32 45.67 78.37 32.57 3100000000 2.2000 Mobile 2026-03-04 01:49:44
21 inmobi.com InMobi 1 24 1 900 1 1 65 1 11 5.50 15 64.22 60.69 47.10 84.77 76.68 4500000000 2.6000 Mobile 2026-03-04 01:49:44
22 conversantmedia.com Conversant 0 4 1 400 0 0 12 0 200 3.20 18 20.35 10.00 36.75 16.36 15.48 800000000 3.5000 US 2026-03-04 01:49:44
23 criteo.com Criteo 1 48 1 2400 1 1 130 1 4 7.20 19 81.41 76.13 75.38 81.04 95.22 14200000000 3.3000 Global 2026-03-04 01:49:44
24 teads.com Teads 1 22 1 1000 1 1 55 1 9 5.70 12 61.79 60.94 50.38 77.35 67.15 3800000000 5.8000 Global 2026-03-04 01:49:44
25 mediavine.com Mediavine 0 3 1 1100 0 1 25 1 16 5.40 10 35.50 10.00 53.23 20.37 53.89 2600000000 2.4000 US 2026-03-04 01:49:44
26 adsense.google.com Google AdSense 1 85 1 5000 1 1 500 1 1 9.20 24 91.90 85.09 92.77 93.63 98.00 50000000000 2.1000 Global 2026-03-04 01:49:44
27 amazon-adsystem.com Amazon Publisher Services 1 52 1 1800 1 1 350 1 1 8.50 22 81.60 80.73 68.13 83.67 97.58 22000000000 3.8000 Global 2026-03-04 01:49:45
28 media.net Media.net 1 18 1 700 1 0 28 1 30 5.00 12 52.75 55.03 48.63 88.14 33.71 3000000000 2.3000 US 2026-03-04 01:49:45
29 outbrain.com Outbrain 1 20 1 1300 1 1 60 1 6 6.00 17 66.67 57.00 54.43 90.69 78.56 5500000000 1.8000 Global 2026-03-04 01:49:45
30 taboola.com Taboola 1 22 1 1500 1 1 72 1 4 6.20 16 68.17 56.99 62.11 86.53 77.82 6200000000 1.6000 Global 2026-03-04 01:49:45
31 buzzfeed.com BuzzFeed Ads 0 2 0 50 0 0 5 1 120 4.00 12 10.91 10.00 10.00 14.68 10.84 200000000 1.9000 US 2026-03-04 01:49:45
1.0.2 — Path Rankings
Table: adtech2_spo_path_rankings · 31 total rows
Purpose: SSP rankings by API maturity, publisher network, documentation, and organizational health
Column Guide
id Auto-incrementing unique row identifier
ssp_name Supply-Side Platform name
ssp_domain SSP primary domain
overall_rank SSP rank (1=best)
api_maturity_score SSP API maturity from /api and /docs pages (0-100)
publisher_network_score No description available
documentation_score Documentation quality from /docs page (0-100)
org_health_score No description available
composite_score No description available
recommendation Actionable recommendation based on domain intelligence
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Ssp Name Ssp Domain Overall Rank Api Maturity Score Publisher Network Score Documentation Score Org Health Score Composite Score Created At
1 Google AdSense adsense.google.com 1 85.09 92.77 93.63 98.00 91.90 2026-03-04 01:49:45
2 Magnite magnite.com 2 84.38 87.24 83.08 97.94 88.43 2026-03-04 01:49:45
3 Xandr xandr.com 3 85.21 84.59 89.95 90.56 87.07 2026-03-04 01:49:45
4 Amazon Publisher Services amazon-adsystem.com 4 80.73 68.13 83.67 97.58 81.60 2026-03-04 01:49:45
5 Criteo criteo.com 5 76.13 75.38 81.04 95.22 81.41 2026-03-04 01:49:45
6 PubMatic pubmatic.com 6 73.29 76.41 92.58 84.40 79.90 2026-03-04 01:49:45
7 Yahoo SSP yahoo.com 7 71.52 69.14 83.76 98.00 79.26 2026-03-04 01:49:45
8 OpenX openx.com 8 75.72 64.20 82.73 73.99 72.88 2026-03-04 01:49:45
9 Index Exchange indexexchange.com 9 66.76 63.71 90.14 63.95 68.65 2026-03-04 01:49:45
10 Taboola taboola.com 10 56.99 62.11 86.53 77.82 68.17 2026-03-04 01:49:45
11 Equativ equativ.com 11 67.78 59.83 88.71 65.04 67.85 2026-03-04 01:49:45
12 Outbrain outbrain.com 12 57.00 54.43 90.69 78.56 66.67 2026-03-04 01:49:45
13 TripleLift triplelift.com 13 63.64 53.95 89.73 64.62 64.89 2026-03-04 01:49:45
14 InMobi inmobi.com 14 60.69 47.10 84.77 76.68 64.22 2026-03-04 01:49:45
15 FreeWheel freewheel.com 15 71.06 53.69 78.59 56.17 63.26 2026-03-04 01:49:45
16 Teads teads.com 16 60.94 50.38 77.35 67.15 61.79 2026-03-04 01:49:45
17 Sovrn sovrn.com 17 58.89 53.78 80.68 37.62 55.31 2026-03-04 01:49:45
18 SpotX spotx.tv 18 65.85 50.59 80.50 25.34 53.34 2026-03-04 01:49:45
19 Media.net media.net 19 55.03 48.63 88.14 33.71 52.75 2026-03-04 01:49:45
20 Smaato smaato.com 20 60.32 45.67 78.37 32.57 51.70 2026-03-04 01:49:45
21 Improve Digital improvedigital.com 21 56.81 41.52 83.83 35.47 50.94 2026-03-04 01:49:45
22 Sharethrough sharethrough.com 22 58.64 43.37 10.00 52.72 45.28 2026-03-04 01:49:45
23 Yieldmo yieldmo.com 23 53.54 48.49 14.52 48.97 45.03 2026-03-04 01:49:45
24 33Across 33across.com 24 54.09 39.92 78.95 18.28 44.61 2026-03-04 01:49:45
25 AdColony adcolony.com 25 53.34 40.81 75.44 10.00 42.06 2026-03-04 01:49:45
26 Mediavine mediavine.com 26 10.00 53.23 20.37 53.89 35.50 2026-03-04 01:49:45
27 Kargo kargo.com 27 10.00 41.83 10.00 66.14 33.58 2026-03-04 01:49:45
28 GumGum gumgum.com 28 10.00 40.86 10.00 61.02 32.01 2026-03-04 01:49:45
29 Unruly unruly.co 29 10.00 43.12 10.95 13.68 21.00 2026-03-04 01:49:45
30 Conversant conversantmedia.com 30 10.00 36.75 16.36 15.48 20.35 2026-03-04 01:49:45
31 BuzzFeed Ads buzzfeed.com 31 10.00 10.00 14.68 10.84 10.91 2026-03-04 01:49:45
Section 2.0

Inventory Quality Scoring

Scores publisher domains using OpenPageRank authority, /about and /legal legitimacy signals, Web Filtering content safety categories, and MFA (Made-For-Advertising) risk detection to classify inventory quality tiers.

Key Findings
  • Mean domain quality score: 73.1
  • 21 domains classified as Premium tier
2.0.1 — Domain Quality Scores
Table: adtech2_invquality_domain_scores · 31 total rows
Purpose: Domain quality scores with authority, legitimacy, content safety, and MFA risk detection
Column Guide
id Auto-incrementing unique row identifier
domain Publisher website domain name
publisher_name Publisher brand name
has_about_page No description available
has_legal_page No description available
open_page_rank No description available
domain_age_years Domain age in years from WHOIS registration
iab_category IAB category
web_filtering_category Web Filtering classification category
persona No description available
authority_score Domain authority from OpenPageRank (0-100)
legitimacy_score Domain legitimacy from /about, /contact, /legal presence (0-100)
content_safety_score Content safety from Web Filtering category analysis (0-100)
mfa_risk_flag No description available
overall_quality_score Composite domain quality (0-100)
quality_tier Quality tier (Premium/High/Standard/Low)
monthly_uniques Monthly unique visitors
ads_txt_entries No description available
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Domain Publisher Name Has About Page Has Legal Page Open Page Rank Domain Age Years Iab Category Web Filtering Category Persona Authority Score Legitimacy Score Content Safety Score Mfa Risk Flag Overall Quality Score Quality Tier Monthly Uniques Ads Txt Entries Created At
1 nytimes.com The New York Times 1 1 8.20 28 News News/Media News Enthusiast 98.00 85.40 88.58 0 90.76 Premium 95000000 47 2026-03-04 01:49:45
2 cnn.com CNN 1 1 8.50 30 News News/Media News Enthusiast 98.00 92.89 93.80 0 94.95 Premium 120000000 62 2026-03-04 01:49:45
3 espn.com ESPN 1 1 8.00 27 Sports Sports Sports Fan 98.00 87.70 90.48 0 92.14 Premium 85000000 73 2026-03-04 01:49:45
4 washingtonpost.com The Washington Post 1 1 7.80 26 News News/Media News Enthusiast 98.00 83.35 91.57 0 90.94 Premium 68000000 41 2026-03-04 01:49:45
5 bbc.com BBC 1 1 8.80 30 News News/Media News Enthusiast 98.00 79.59 93.45 0 90.19 Premium 150000000 35 2026-03-04 01:49:45
6 forbes.com Forbes 1 1 7.50 25 Business Business/Finance Business Professional 98.00 88.76 92.66 0 93.17 Premium 72000000 55 2026-03-04 01:49:45
7 healthline.com Healthline Media 1 1 6.80 18 Health & Fitness Health Health Conscious Consumer 98.00 79.85 95.48 0 90.89 Premium 95000000 38 2026-03-04 01:49:45
8 allrecipes.com Allrecipes 1 1 6.20 26 Food & Drink Food/Recipes Home Chef 98.00 84.92 87.02 0 90.13 Premium 55000000 42 2026-03-04 01:49:45
9 webmd.com WebMD 1 1 7.00 24 Health & Fitness Health Health Conscious Consumer 98.00 81.29 86.21 0 88.61 Premium 80000000 36 2026-03-04 01:49:45
10 techcrunch.com TechCrunch 1 1 7.20 19 Technology & Computing Technology Tech Enthusiast 98.00 83.58 92.85 0 91.41 Premium 25000000 33 2026-03-04 01:49:45
11 weather.com The Weather Channel 1 1 7.40 28 Science Weather General Consumer 98.00 92.84 91.97 0 94.38 Premium 110000000 58 2026-03-04 01:49:45
12 investopedia.com Investopedia 1 1 6.90 25 Personal Finance Business/Finance Investor 98.00 77.43 92.18 0 89.05 Premium 42000000 29 2026-03-04 01:49:45
13 buzzfeed.com BuzzFeed 1 1 6.50 12 Entertainment Entertainment Young Adult 98.00 90.75 26.20 0 73.92 High 65000000 48 2026-03-04 01:49:45
14 cnet.com CNET 1 1 7.10 29 Technology & Computing Technology Tech Enthusiast 98.00 89.04 85.60 0 91.14 Premium 55000000 44 2026-03-04 01:49:45
15 people.com People Magazine 1 1 6.70 27 Entertainment Entertainment Entertainment Seeker 98.00 82.72 16.04 0 68.06 High 45000000 39 2026-03-04 01:49:45
16 zillow.com Zillow 1 1 7.30 19 Real Estate Real Estate Home Buyer 98.00 76.41 88.61 0 87.63 Premium 60000000 31 2026-03-04 01:49:45
17 tripadvisor.com TripAdvisor 1 1 7.00 24 Travel Travel Traveler 98.00 82.12 89.81 0 89.99 Premium 50000000 37 2026-03-04 01:49:45
18 ign.com IGN Entertainment 1 1 6.40 28 Video Gaming Gaming Gamer 98.00 86.74 27.18 0 72.81 High 35000000 46 2026-03-04 01:49:45
19 fandom.com Fandom 1 1 6.60 20 Entertainment Entertainment Pop Culture Fan 98.00 91.87 17.22 0 71.62 High 80000000 52 2026-03-04 01:49:45
20 medicalnewstoday.com Medical News Today 1 1 6.00 21 Health & Fitness Health Health Conscious Consumer 96.77 75.11 89.93 0 87.14 Premium 65000000 28 2026-03-04 01:49:45
21 dailymail.co.uk Daily Mail 1 1 7.60 27 News News/Media News Enthusiast 98.00 92.12 92.24 0 94.21 Premium 100000000 65 2026-03-04 01:49:45
22 bestproductreviews.xyz Best Product Reviews 0 0 0.30 1 Shopping MFA/Clickbait None 21.88 5.00 15.09 1 13.93 Reject 200000 2 2026-03-04 01:49:45
23 clickbaitcentral.co Clickbait Central 0 0 0.50 0 Entertainment MFA/Clickbait None 19.36 5.00 9.10 1 11.26 Reject 150000 1 2026-03-04 01:49:45
24 topdealstoday.info Top Deals Today 0 0 0.20 1 Shopping MFA/Clickbait None 16.64 5.00 17.26 1 12.75 Reject 100000 0 2026-03-04 01:49:45
25 viralstoriesnow.net Viral Stories Now 0 0 0.40 0 Entertainment MFA/Clickbait None 23.78 5.00 13.52 1 14.13 Reject 180000 1 2026-03-04 01:49:45
26 freegiftcards247.com Free Gift Cards 0 0 0.10 0 Shopping Malware/Scam None 15.26 5.00 0.97 0 7.38 Low 50000 0 2026-03-04 01:49:45
27 savings-guru.club Savings Guru 0 0 0.60 1 Personal Finance MFA/Clickbait None 21.81 5.00 12.30 1 13.07 Reject 250000 3 2026-03-04 01:49:45
28 realtor.com Realtor.com 1 1 7.20 26 Real Estate Real Estate Home Buyer 98.00 82.08 96.67 0 92.03 Premium 48000000 34 2026-03-04 01:49:45
29 epicurious.com Epicurious 1 1 5.80 28 Food & Drink Food/Recipes Home Chef 93.72 73.75 97.97 0 88.01 Premium 15000000 25 2026-03-04 01:49:45
30 theatlantic.com The Atlantic 1 1 7.40 29 News News/Media Educated Professional 98.00 75.73 85.61 0 86.49 Premium 32000000 30 2026-03-04 01:49:45
31 motortrend.com MotorTrend 1 1 6.30 27 Automotive Automotive Car Enthusiast 96.40 86.02 95.30 0 92.44 Premium 22000000 40 2026-03-04 01:49:45
2.0.2 — Signal Breakdown
Table: adtech2_invquality_signal_breakdown · 217 total rows
Purpose: Per-domain per-signal contribution breakdown (PageRank, /about, /legal, Web Filtering)
Column Guide
id Auto-incrementing unique row identifier
domain Publisher website domain name
signal_name Signal name (e.g., OpenPageRank, /about detection)
signal_source Data source for this signal (API/crawl/WHOIS)
signal_value Signal value (0-100)
signal_weight Signal weight in composite score
contribution_to_score No description available
status No description available
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Domain Signal Name Signal Source Signal Value Signal Weight Contribution To Score Status Created At
1 nytimes.com OpenPageRank /about + WHOIS 82.00 0.20 16.40 Strong 2026-03-04 01:49:45
2 nytimes.com Domain Age WHOIS 98.00 0.15 14.70 Strong 2026-03-04 01:49:45
3 nytimes.com About Page /about detection 89.22 0.15 13.38 Strong 2026-03-04 01:49:45
4 nytimes.com Legal Page /legal detection 80.64 0.10 8.06 Strong 2026-03-04 01:49:45
5 nytimes.com Web Filtering Content classification 88.82 0.15 13.32 Strong 2026-03-04 01:49:45
6 nytimes.com Ads.txt Entries ads.txt parsing 95.00 0.10 9.50 Strong 2026-03-04 01:49:45
7 nytimes.com Persona Match Audience intelligence 82.94 0.15 12.44 Strong 2026-03-04 01:49:45
8 cnn.com OpenPageRank /about + WHOIS 85.00 0.20 17.00 Strong 2026-03-04 01:49:45
9 cnn.com Domain Age WHOIS 100.00 0.15 15.00 Strong 2026-03-04 01:49:46
10 cnn.com About Page /about detection 94.71 0.15 14.21 Strong 2026-03-04 01:49:46
11 cnn.com Legal Page /legal detection 88.61 0.10 8.86 Strong 2026-03-04 01:49:46
12 cnn.com Web Filtering Content classification 85.11 0.15 12.77 Strong 2026-03-04 01:49:46
13 cnn.com Ads.txt Entries ads.txt parsing 95.00 0.10 9.50 Strong 2026-03-04 01:49:46
14 cnn.com Persona Match Audience intelligence 85.23 0.15 12.78 Strong 2026-03-04 01:49:46
15 espn.com OpenPageRank /about + WHOIS 80.00 0.20 16.00 Strong 2026-03-04 01:49:46
16 espn.com Domain Age WHOIS 94.50 0.15 14.17 Strong 2026-03-04 01:49:46
17 espn.com About Page /about detection 90.37 0.15 13.56 Strong 2026-03-04 01:49:46
18 espn.com Legal Page /legal detection 82.67 0.10 8.27 Strong 2026-03-04 01:49:46
19 espn.com Web Filtering Content classification 91.41 0.15 13.71 Strong 2026-03-04 01:49:46
20 espn.com Ads.txt Entries ads.txt parsing 95.00 0.10 9.50 Strong 2026-03-04 01:49:46
21 espn.com Persona Match Audience intelligence 81.52 0.15 12.23 Strong 2026-03-04 01:49:46
22 washingtonpost.com OpenPageRank /about + WHOIS 78.00 0.20 15.60 Strong 2026-03-04 01:49:46
23 washingtonpost.com Domain Age WHOIS 91.00 0.15 13.65 Strong 2026-03-04 01:49:46
24 washingtonpost.com About Page /about detection 89.54 0.15 13.43 Strong 2026-03-04 01:49:46
25 washingtonpost.com Legal Page /legal detection 89.54 0.10 8.95 Strong 2026-03-04 01:49:46
26 washingtonpost.com Web Filtering Content classification 93.76 0.15 14.06 Strong 2026-03-04 01:49:46
27 washingtonpost.com Ads.txt Entries ads.txt parsing 81.11 0.10 8.11 Strong 2026-03-04 01:49:46
28 washingtonpost.com Persona Match Audience intelligence 82.51 0.15 12.38 Strong 2026-03-04 01:49:46
29 bbc.com OpenPageRank /about + WHOIS 88.00 0.20 17.60 Strong 2026-03-04 01:49:46
30 bbc.com Domain Age WHOIS 100.00 0.15 15.00 Strong 2026-03-04 01:49:46
31 bbc.com About Page /about detection 86.79 0.15 13.02 Strong 2026-03-04 01:49:46
32 bbc.com Legal Page /legal detection 89.13 0.10 8.91 Strong 2026-03-04 01:49:46
33 bbc.com Web Filtering Content classification 93.71 0.15 14.06 Strong 2026-03-04 01:49:46
34 bbc.com Ads.txt Entries ads.txt parsing 69.39 0.10 6.94 Moderate 2026-03-04 01:49:46
35 bbc.com Persona Match Audience intelligence 84.58 0.15 12.69 Strong 2026-03-04 01:49:46
36 forbes.com OpenPageRank /about + WHOIS 75.00 0.20 15.00 Strong 2026-03-04 01:49:46
37 forbes.com Domain Age WHOIS 87.50 0.15 13.12 Strong 2026-03-04 01:49:46
38 forbes.com About Page /about detection 91.09 0.15 13.66 Strong 2026-03-04 01:49:46
39 forbes.com Legal Page /legal detection 81.53 0.10 8.15 Strong 2026-03-04 01:49:46
40 forbes.com Web Filtering Content classification 92.63 0.15 13.89 Strong 2026-03-04 01:49:46
41 forbes.com Ads.txt Entries ads.txt parsing 95.00 0.10 9.50 Strong 2026-03-04 01:49:46
42 forbes.com Persona Match Audience intelligence 86.68 0.15 13.00 Strong 2026-03-04 01:49:46
43 healthline.com OpenPageRank /about + WHOIS 68.00 0.20 13.60 Moderate 2026-03-04 01:49:46
44 healthline.com Domain Age WHOIS 63.00 0.15 9.45 Moderate 2026-03-04 01:49:46
45 healthline.com About Page /about detection 90.30 0.15 13.54 Strong 2026-03-04 01:49:46
46 healthline.com Legal Page /legal detection 80.01 0.10 8.00 Strong 2026-03-04 01:49:46
47 healthline.com Web Filtering Content classification 88.24 0.15 13.24 Strong 2026-03-04 01:49:46
48 healthline.com Ads.txt Entries ads.txt parsing 73.16 0.10 7.32 Strong 2026-03-04 01:49:46
49 healthline.com Persona Match Audience intelligence 88.94 0.15 13.34 Strong 2026-03-04 01:49:46
50 allrecipes.com OpenPageRank /about + WHOIS 62.00 0.20 12.40 Moderate 2026-03-04 01:49:46
51 allrecipes.com Domain Age WHOIS 91.00 0.15 13.65 Strong 2026-03-04 01:49:46
52 allrecipes.com About Page /about detection 93.79 0.15 14.07 Strong 2026-03-04 01:49:46
53 allrecipes.com Legal Page /legal detection 88.32 0.10 8.83 Strong 2026-03-04 01:49:46
54 allrecipes.com Web Filtering Content classification 88.08 0.15 13.21 Strong 2026-03-04 01:49:46
55 allrecipes.com Ads.txt Entries ads.txt parsing 81.46 0.10 8.15 Strong 2026-03-04 01:49:46
56 allrecipes.com Persona Match Audience intelligence 88.17 0.15 13.23 Strong 2026-03-04 01:49:46
57 webmd.com OpenPageRank /about + WHOIS 70.00 0.20 14.00 Moderate 2026-03-04 01:49:46
58 webmd.com Domain Age WHOIS 84.00 0.15 12.60 Strong 2026-03-04 01:49:46
59 webmd.com About Page /about detection 94.47 0.15 14.17 Strong 2026-03-04 01:49:46
60 webmd.com Legal Page /legal detection 80.86 0.10 8.09 Strong 2026-03-04 01:49:46
61 webmd.com Web Filtering Content classification 89.86 0.15 13.48 Strong 2026-03-04 01:49:46
62 webmd.com Ads.txt Entries ads.txt parsing 69.55 0.10 6.96 Moderate 2026-03-04 01:49:46
63 webmd.com Persona Match Audience intelligence 86.41 0.15 12.96 Strong 2026-03-04 01:49:46
64 techcrunch.com OpenPageRank /about + WHOIS 72.00 0.20 14.40 Strong 2026-03-04 01:49:46
65 techcrunch.com Domain Age WHOIS 66.50 0.15 9.97 Moderate 2026-03-04 01:49:46
66 techcrunch.com About Page /about detection 92.66 0.15 13.90 Strong 2026-03-04 01:49:46
67 techcrunch.com Legal Page /legal detection 81.28 0.10 8.13 Strong 2026-03-04 01:49:46
68 techcrunch.com Web Filtering Content classification 89.75 0.15 13.46 Strong 2026-03-04 01:49:46
69 techcrunch.com Ads.txt Entries ads.txt parsing 67.40 0.10 6.74 Moderate 2026-03-04 01:49:46
70 techcrunch.com Persona Match Audience intelligence 78.98 0.15 11.85 Strong 2026-03-04 01:49:46
71 weather.com OpenPageRank /about + WHOIS 74.00 0.20 14.80 Strong 2026-03-04 01:49:46
72 weather.com Domain Age WHOIS 98.00 0.15 14.70 Strong 2026-03-04 01:49:46
73 weather.com About Page /about detection 93.72 0.15 14.06 Strong 2026-03-04 01:49:46
74 weather.com Legal Page /legal detection 84.23 0.10 8.42 Strong 2026-03-04 01:49:46
75 weather.com Web Filtering Content classification 87.12 0.15 13.07 Strong 2026-03-04 01:49:46
76 weather.com Ads.txt Entries ads.txt parsing 95.00 0.10 9.50 Strong 2026-03-04 01:49:46
77 weather.com Persona Match Audience intelligence 85.95 0.15 12.89 Strong 2026-03-04 01:49:46
78 investopedia.com OpenPageRank /about + WHOIS 69.00 0.20 13.80 Moderate 2026-03-04 01:49:46
79 investopedia.com Domain Age WHOIS 87.50 0.15 13.12 Strong 2026-03-04 01:49:46
80 investopedia.com About Page /about detection 87.01 0.15 13.05 Strong 2026-03-04 01:49:46
81 investopedia.com Legal Page /legal detection 83.12 0.10 8.31 Strong 2026-03-04 01:49:46
82 investopedia.com Web Filtering Content classification 94.95 0.15 14.24 Strong 2026-03-04 01:49:46
83 investopedia.com Ads.txt Entries ads.txt parsing 60.20 0.10 6.02 Moderate 2026-03-04 01:49:46
84 investopedia.com Persona Match Audience intelligence 81.57 0.15 12.24 Strong 2026-03-04 01:49:46
85 buzzfeed.com OpenPageRank /about + WHOIS 65.00 0.20 13.00 Moderate 2026-03-04 01:49:46
86 buzzfeed.com Domain Age WHOIS 42.00 0.15 6.30 Moderate 2026-03-04 01:49:47
87 buzzfeed.com About Page /about detection 90.18 0.15 13.53 Strong 2026-03-04 01:49:47
88 buzzfeed.com Legal Page /legal detection 81.21 0.10 8.12 Strong 2026-03-04 01:49:47
89 buzzfeed.com Web Filtering Content classification 87.25 0.15 13.09 Strong 2026-03-04 01:49:47
90 buzzfeed.com Ads.txt Entries ads.txt parsing 95.00 0.10 9.50 Strong 2026-03-04 01:49:47
91 buzzfeed.com Persona Match Audience intelligence 83.82 0.15 12.57 Strong 2026-03-04 01:49:47
92 cnet.com OpenPageRank /about + WHOIS 71.00 0.20 14.20 Strong 2026-03-04 01:49:47
93 cnet.com Domain Age WHOIS 100.00 0.15 15.00 Strong 2026-03-04 01:49:47
94 cnet.com About Page /about detection 87.30 0.15 13.09 Strong 2026-03-04 01:49:47
95 cnet.com Legal Page /legal detection 82.20 0.10 8.22 Strong 2026-03-04 01:49:47
96 cnet.com Web Filtering Content classification 85.71 0.15 12.86 Strong 2026-03-04 01:49:47
97 cnet.com Ads.txt Entries ads.txt parsing 90.05 0.10 9.01 Strong 2026-03-04 01:49:47
98 cnet.com Persona Match Audience intelligence 78.43 0.15 11.76 Strong 2026-03-04 01:49:47
99 people.com OpenPageRank /about + WHOIS 67.00 0.20 13.40 Moderate 2026-03-04 01:49:47
100 people.com Domain Age WHOIS 94.50 0.15 14.17 Strong 2026-03-04 01:49:47
101 people.com About Page /about detection 94.05 0.15 14.11 Strong 2026-03-04 01:49:47
102 people.com Legal Page /legal detection 88.60 0.10 8.86 Strong 2026-03-04 01:49:47
103 people.com Web Filtering Content classification 85.71 0.15 12.86 Strong 2026-03-04 01:49:47
104 people.com Ads.txt Entries ads.txt parsing 76.90 0.10 7.69 Strong 2026-03-04 01:49:47
105 people.com Persona Match Audience intelligence 85.03 0.15 12.75 Strong 2026-03-04 01:49:47
106 zillow.com OpenPageRank /about + WHOIS 73.00 0.20 14.60 Strong 2026-03-04 01:49:47
107 zillow.com Domain Age WHOIS 66.50 0.15 9.97 Moderate 2026-03-04 01:49:47
108 zillow.com About Page /about detection 87.14 0.15 13.07 Strong 2026-03-04 01:49:47
109 zillow.com Legal Page /legal detection 81.32 0.10 8.13 Strong 2026-03-04 01:49:47
110 zillow.com Web Filtering Content classification 94.36 0.15 14.15 Strong 2026-03-04 01:49:47
111 zillow.com Ads.txt Entries ads.txt parsing 63.57 0.10 6.36 Moderate 2026-03-04 01:49:47
112 zillow.com Persona Match Audience intelligence 82.09 0.15 12.31 Strong 2026-03-04 01:49:47
113 tripadvisor.com OpenPageRank /about + WHOIS 70.00 0.20 14.00 Moderate 2026-03-04 01:49:47
114 tripadvisor.com Domain Age WHOIS 84.00 0.15 12.60 Strong 2026-03-04 01:49:47
115 tripadvisor.com About Page /about detection 92.85 0.15 13.93 Strong 2026-03-04 01:49:47
116 tripadvisor.com Legal Page /legal detection 88.07 0.10 8.81 Strong 2026-03-04 01:49:47
117 tripadvisor.com Web Filtering Content classification 86.90 0.15 13.04 Strong 2026-03-04 01:49:47
118 tripadvisor.com Ads.txt Entries ads.txt parsing 71.78 0.10 7.18 Strong 2026-03-04 01:49:47
119 tripadvisor.com Persona Match Audience intelligence 81.47 0.15 12.22 Strong 2026-03-04 01:49:47
120 ign.com OpenPageRank /about + WHOIS 64.00 0.20 12.80 Moderate 2026-03-04 01:49:47
121 ign.com Domain Age WHOIS 98.00 0.15 14.70 Strong 2026-03-04 01:49:47
122 ign.com About Page /about detection 89.24 0.15 13.39 Strong 2026-03-04 01:49:47
123 ign.com Legal Page /legal detection 84.67 0.10 8.47 Strong 2026-03-04 01:49:47
124 ign.com Web Filtering Content classification 92.29 0.15 13.84 Strong 2026-03-04 01:49:47
125 ign.com Ads.txt Entries ads.txt parsing 94.39 0.10 9.44 Strong 2026-03-04 01:49:47
126 ign.com Persona Match Audience intelligence 89.76 0.15 13.46 Strong 2026-03-04 01:49:47
127 fandom.com OpenPageRank /about + WHOIS 66.00 0.20 13.20 Moderate 2026-03-04 01:49:47
128 fandom.com Domain Age WHOIS 70.00 0.15 10.50 Moderate 2026-03-04 01:49:47
129 fandom.com About Page /about detection 85.98 0.15 12.90 Strong 2026-03-04 01:49:47
130 fandom.com Legal Page /legal detection 84.03 0.10 8.40 Strong 2026-03-04 01:49:47
131 fandom.com Web Filtering Content classification 88.39 0.15 13.26 Strong 2026-03-04 01:49:47
132 fandom.com Ads.txt Entries ads.txt parsing 95.00 0.10 9.50 Strong 2026-03-04 01:49:47
133 fandom.com Persona Match Audience intelligence 78.73 0.15 11.81 Strong 2026-03-04 01:49:47
134 medicalnewstoday.com OpenPageRank /about + WHOIS 60.00 0.20 12.00 Moderate 2026-03-04 01:49:47
135 medicalnewstoday.com Domain Age WHOIS 73.50 0.15 11.03 Strong 2026-03-04 01:49:47
136 medicalnewstoday.com About Page /about detection 86.90 0.15 13.04 Strong 2026-03-04 01:49:47
137 medicalnewstoday.com Legal Page /legal detection 84.49 0.10 8.45 Strong 2026-03-04 01:49:47
138 medicalnewstoday.com Web Filtering Content classification 89.22 0.15 13.38 Strong 2026-03-04 01:49:47
139 medicalnewstoday.com Ads.txt Entries ads.txt parsing 55.23 0.10 5.52 Moderate 2026-03-04 01:49:47
140 medicalnewstoday.com Persona Match Audience intelligence 78.75 0.15 11.81 Strong 2026-03-04 01:49:47
141 dailymail.co.uk OpenPageRank /about + WHOIS 76.00 0.20 15.20 Strong 2026-03-04 01:49:47
142 dailymail.co.uk Domain Age WHOIS 94.50 0.15 14.17 Strong 2026-03-04 01:49:47
143 dailymail.co.uk About Page /about detection 94.23 0.15 14.13 Strong 2026-03-04 01:49:47
144 dailymail.co.uk Legal Page /legal detection 84.43 0.10 8.44 Strong 2026-03-04 01:49:47
145 dailymail.co.uk Web Filtering Content classification 93.61 0.15 14.04 Strong 2026-03-04 01:49:47
146 dailymail.co.uk Ads.txt Entries ads.txt parsing 95.00 0.10 9.50 Strong 2026-03-04 01:49:47
147 dailymail.co.uk Persona Match Audience intelligence 75.76 0.15 11.36 Strong 2026-03-04 01:49:47
148 bestproductreviews.xyz OpenPageRank /about + WHOIS 3.00 0.20 0.60 Weak 2026-03-04 01:49:47
149 bestproductreviews.xyz Domain Age WHOIS 3.50 0.15 0.53 Weak 2026-03-04 01:49:47
150 bestproductreviews.xyz About Page /about detection 10.00 0.15 1.50 Weak 2026-03-04 01:49:47
151 bestproductreviews.xyz Legal Page /legal detection 9.18 0.10 0.92 Weak 2026-03-04 01:49:47
152 bestproductreviews.xyz Web Filtering Content classification 9.84 0.15 1.48 Weak 2026-03-04 01:49:47
153 bestproductreviews.xyz Ads.txt Entries ads.txt parsing 8.41 0.10 0.84 Weak 2026-03-04 01:49:47
154 bestproductreviews.xyz Persona Match Audience intelligence 14.24 0.15 2.14 Weak 2026-03-04 01:49:47
155 clickbaitcentral.co OpenPageRank /about + WHOIS 5.00 0.20 1.00 Weak 2026-03-04 01:49:47
156 clickbaitcentral.co Domain Age WHOIS 0.00 0.15 0.00 Weak 2026-03-04 01:49:47
157 clickbaitcentral.co About Page /about detection 5.83 0.15 0.87 Weak 2026-03-04 01:49:47
158 clickbaitcentral.co Legal Page /legal detection 7.43 0.10 0.74 Weak 2026-03-04 01:49:47
159 clickbaitcentral.co Web Filtering Content classification 6.07 0.15 0.91 Weak 2026-03-04 01:49:47
160 clickbaitcentral.co Ads.txt Entries ads.txt parsing 2.21 0.10 0.22 Weak 2026-03-04 01:49:48
161 clickbaitcentral.co Persona Match Audience intelligence 10.29 0.15 1.54 Weak 2026-03-04 01:49:48
162 topdealstoday.info OpenPageRank /about + WHOIS 2.00 0.20 0.40 Weak 2026-03-04 01:49:48
163 topdealstoday.info Domain Age WHOIS 3.50 0.15 0.53 Weak 2026-03-04 01:49:48
164 topdealstoday.info About Page /about detection 6.89 0.15 1.03 Weak 2026-03-04 01:49:48
165 topdealstoday.info Legal Page /legal detection 9.93 0.10 0.99 Weak 2026-03-04 01:49:48
166 topdealstoday.info Web Filtering Content classification 6.33 0.15 0.95 Weak 2026-03-04 01:49:48
167 topdealstoday.info Ads.txt Entries ads.txt parsing 3.27 0.10 0.33 Weak 2026-03-04 01:49:48
168 topdealstoday.info Persona Match Audience intelligence 12.28 0.15 1.84 Weak 2026-03-04 01:49:48
169 viralstoriesnow.net OpenPageRank /about + WHOIS 4.00 0.20 0.80 Weak 2026-03-04 01:49:48
170 viralstoriesnow.net Domain Age WHOIS 0.00 0.15 0.00 Weak 2026-03-04 01:49:48
171 viralstoriesnow.net About Page /about detection 7.12 0.15 1.07 Weak 2026-03-04 01:49:48
172 viralstoriesnow.net Legal Page /legal detection 9.79 0.10 0.98 Weak 2026-03-04 01:49:48
173 viralstoriesnow.net Web Filtering Content classification 9.98 0.15 1.50 Weak 2026-03-04 01:49:48
174 viralstoriesnow.net Ads.txt Entries ads.txt parsing 3.45 0.10 0.35 Weak 2026-03-04 01:49:48
175 viralstoriesnow.net Persona Match Audience intelligence 13.59 0.15 2.04 Weak 2026-03-04 01:49:48
176 freegiftcards247.com OpenPageRank /about + WHOIS 1.00 0.20 0.20 Weak 2026-03-04 01:49:48
177 freegiftcards247.com Domain Age WHOIS 0.00 0.15 0.00 Weak 2026-03-04 01:49:48
178 freegiftcards247.com About Page /about detection 5.77 0.15 0.87 Weak 2026-03-04 01:49:48
179 freegiftcards247.com Legal Page /legal detection 6.48 0.10 0.65 Weak 2026-03-04 01:49:48
180 freegiftcards247.com Web Filtering Content classification 9.84 0.15 1.48 Weak 2026-03-04 01:49:48
181 freegiftcards247.com Ads.txt Entries ads.txt parsing 1.63 0.10 0.16 Weak 2026-03-04 01:49:48
182 freegiftcards247.com Persona Match Audience intelligence 12.71 0.15 1.91 Weak 2026-03-04 01:49:48
183 savings-guru.club OpenPageRank /about + WHOIS 6.00 0.20 1.20 Weak 2026-03-04 01:49:48
184 savings-guru.club Domain Age WHOIS 3.50 0.15 0.53 Weak 2026-03-04 01:49:48
185 savings-guru.club About Page /about detection 8.74 0.15 1.31 Weak 2026-03-04 01:49:48
186 savings-guru.club Legal Page /legal detection 5.29 0.10 0.53 Weak 2026-03-04 01:49:48
187 savings-guru.club Web Filtering Content classification 7.92 0.15 1.19 Weak 2026-03-04 01:49:48
188 savings-guru.club Ads.txt Entries ads.txt parsing 7.02 0.10 0.70 Weak 2026-03-04 01:49:48
189 savings-guru.club Persona Match Audience intelligence 14.26 0.15 2.14 Weak 2026-03-04 01:49:48
190 realtor.com OpenPageRank /about + WHOIS 72.00 0.20 14.40 Strong 2026-03-04 01:49:48
191 realtor.com Domain Age WHOIS 91.00 0.15 13.65 Strong 2026-03-04 01:49:48
192 realtor.com About Page /about detection 86.57 0.15 12.99 Strong 2026-03-04 01:49:48
193 realtor.com Legal Page /legal detection 89.61 0.10 8.96 Strong 2026-03-04 01:49:48
194 realtor.com Web Filtering Content classification 85.80 0.15 12.87 Strong 2026-03-04 01:49:48
195 realtor.com Ads.txt Entries ads.txt parsing 66.49 0.10 6.65 Moderate 2026-03-04 01:49:48
196 realtor.com Persona Match Audience intelligence 83.93 0.15 12.59 Strong 2026-03-04 01:49:48
197 epicurious.com OpenPageRank /about + WHOIS 58.00 0.20 11.60 Moderate 2026-03-04 01:49:48
198 epicurious.com Domain Age WHOIS 98.00 0.15 14.70 Strong 2026-03-04 01:49:48
199 epicurious.com About Page /about detection 91.75 0.15 13.76 Strong 2026-03-04 01:49:48
200 epicurious.com Legal Page /legal detection 82.35 0.10 8.23 Strong 2026-03-04 01:49:48
201 epicurious.com Web Filtering Content classification 86.20 0.15 12.93 Strong 2026-03-04 01:49:48
202 epicurious.com Ads.txt Entries ads.txt parsing 54.12 0.10 5.41 Moderate 2026-03-04 01:49:48
203 epicurious.com Persona Match Audience intelligence 78.69 0.15 11.80 Strong 2026-03-04 01:49:48
204 theatlantic.com OpenPageRank /about + WHOIS 74.00 0.20 14.80 Strong 2026-03-04 01:49:48
205 theatlantic.com Domain Age WHOIS 100.00 0.15 15.00 Strong 2026-03-04 01:49:48
206 theatlantic.com About Page /about detection 90.95 0.15 13.64 Strong 2026-03-04 01:49:48
207 theatlantic.com Legal Page /legal detection 86.19 0.10 8.62 Strong 2026-03-04 01:49:48
208 theatlantic.com Web Filtering Content classification 89.19 0.15 13.38 Strong 2026-03-04 01:49:48
209 theatlantic.com Ads.txt Entries ads.txt parsing 61.67 0.10 6.17 Moderate 2026-03-04 01:49:48
210 theatlantic.com Persona Match Audience intelligence 82.84 0.15 12.43 Strong 2026-03-04 01:49:48
211 motortrend.com OpenPageRank /about + WHOIS 63.00 0.20 12.60 Moderate 2026-03-04 01:49:48
212 motortrend.com Domain Age WHOIS 94.50 0.15 14.17 Strong 2026-03-04 01:49:48
213 motortrend.com About Page /about detection 94.35 0.15 14.15 Strong 2026-03-04 01:49:48
214 motortrend.com Legal Page /legal detection 82.04 0.10 8.20 Strong 2026-03-04 01:49:48
215 motortrend.com Web Filtering Content classification 92.16 0.15 13.82 Strong 2026-03-04 01:49:48
216 motortrend.com Ads.txt Entries ads.txt parsing 78.91 0.10 7.89 Strong 2026-03-04 01:49:48
217 motortrend.com Persona Match Audience intelligence 80.94 0.15 12.14 Strong 2026-03-04 01:49:48
Section 3.0

Contextual Targeting

Enriches publisher domains with contextual intelligence from /blog publishing frequency, /products category depth, IAB taxonomy mapping, and persona detection for privacy-safe cookieless targeting.

Key Findings
  • 48 advertiser-to-publisher context matches with CTR/ROAS lift estimates
3.0.1 — Domain Enrichment
Table: adtech2_contextual_domain_enrichment · 31 total rows
Purpose: Contextual richness from /blog frequency, /products categories, IAB taxonomy, and personas
Column Guide
id Auto-incrementing unique row identifier
domain Publisher website domain name
publisher_name Publisher brand name
has_blog_page No description available
blog_post_frequency No description available
has_products_page No description available
product_categories No description available
iab_category IAB category
iab_tier2 IAB Tier 2 sub-category
persona No description available
secondary_personas Additional audience personas identified
contextual_richness_score No description available
content_depth_score No description available
monthly_uniques Monthly unique visitors
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Domain Publisher Name Has Blog Page Blog Post Frequency Has Products Page Product Categories Iab Category Iab Tier2 Persona Contextual Richness Score Content Depth Score Monthly Uniques Created At
1 nytimes.com The New York Times 1 85 0 News Politics News Enthusiast 58.81 37.83 95000000 2026-03-04 01:49:48
2 cnn.com CNN 1 120 0 News National News News Enthusiast 58.58 47.90 120000000 2026-03-04 01:49:48
3 espn.com ESPN 1 95 1 ESPN+ Subscriptions Sports Football Sports Fan 83.07 71.30 85000000 2026-03-04 01:49:48
4 forbes.com Forbes 1 110 1 Forbes Membership Business Business News Business Professional 86.60 66.13 72000000 2026-03-04 01:49:48
5 healthline.com Healthline Media 1 60 0 Health & Fitness Nutrition Health Conscious Consumer 48.48 25.39 95000000 2026-03-04 01:49:48
6 techcrunch.com TechCrunch 1 70 0 Technology & Computing Consumer Electronics Tech Enthusiast 48.84 36.57 25000000 2026-03-04 01:49:48
7 allrecipes.com Allrecipes 1 40 1 Cookware Collections Food & Drink Cooking Home Chef 57.34 37.58 55000000 2026-03-04 01:49:48
8 webmd.com WebMD 1 35 1 WebMD Health Services Health & Fitness Medical Health Health Conscious Consumer 63.95 39.58 80000000 2026-03-04 01:49:48
9 weather.com The Weather Channel 1 25 0 Science Weather General Consumer 35.37 15.16 110000000 2026-03-04 01:49:48
10 investopedia.com Investopedia 1 50 1 Investing Courses Personal Finance Investing Investor 70.52 40.08 42000000 2026-03-04 01:49:48
11 cnet.com CNET 1 65 1 Tech Product Reviews Technology & Computing Consumer Electronics Tech Enthusiast 74.98 56.58 55000000 2026-03-04 01:49:48
12 buzzfeed.com BuzzFeed 1 130 1 BuzzFeed Shopping Entertainment Humor Young Adult 79.42 67.02 65000000 2026-03-04 01:49:48
13 zillow.com Zillow 1 20 1 Real Estate Listings Real Estate Real Estate Buying Home Buyer 63.44 29.38 60000000 2026-03-04 01:49:48
14 tripadvisor.com TripAdvisor 1 30 1 Travel Bookings Travel Hotels Traveler 55.21 31.26 50000000 2026-03-04 01:49:49
15 people.com People Magazine 1 80 0 Entertainment Celebrity News Entertainment Seeker 60.02 42.85 45000000 2026-03-04 01:49:49
16 ign.com IGN Entertainment 1 75 1 Game Reviews Video Gaming Console Gaming Gamer 77.99 61.99 35000000 2026-03-04 01:49:49
17 fandom.com Fandom 1 45 0 Entertainment Movies Pop Culture Fan 45.47 30.15 80000000 2026-03-04 01:49:49
18 medicalnewstoday.com Medical News Today 1 55 0 Health & Fitness Medical Health Health Conscious Consumer 46.42 29.68 65000000 2026-03-04 01:49:49
19 dailymail.co.uk Daily Mail 1 200 0 News International News News Enthusiast 65.78 53.04 100000000 2026-03-04 01:49:49
20 realtor.com Realtor.com 1 15 1 Property Listings Real Estate Real Estate Buying Home Buyer 60.70 30.01 48000000 2026-03-04 01:49:49
21 epicurious.com Epicurious 1 35 1 Kitchen Equipment Food & Drink Cooking Home Chef 64.66 33.10 15000000 2026-03-04 01:49:49
22 theatlantic.com The Atlantic 1 45 1 Atlantic Subscriptions News Politics Educated Professional 61.46 41.26 32000000 2026-03-04 01:49:49
23 motortrend.com MotorTrend 1 40 1 Vehicle Reviews Automotive Auto Technology Car Enthusiast 58.04 38.03 22000000 2026-03-04 01:49:49
24 washingtonpost.com The Washington Post 1 90 1 WP Subscriptions News Politics News Enthusiast 73.31 63.61 68000000 2026-03-04 01:49:49
25 bbc.com BBC 1 100 0 News International News News Enthusiast 63.26 49.74 150000000 2026-03-04 01:49:49
26 yahoo.com Yahoo 1 60 1 Yahoo Shopping News National News General Consumer 67.81 47.72 180000000 2026-03-04 01:49:49
27 reddit.com Reddit 1 0 1 Reddit Premium Technology & Computing Internet Technology Tech Enthusiast 48.47 27.18 75000000 2026-03-04 01:49:49
28 pinterest.com Pinterest 1 10 1 Shopping Pins Style & Fashion Fashion DIY Enthusiast 56.42 27.92 85000000 2026-03-04 01:49:49
29 wikihow.com wikiHow 1 20 0 Education Educational Content General Consumer 33.22 15.00 40000000 2026-03-04 01:49:49
30 imdb.com IMDb 1 15 0 Entertainment Movies Entertainment Seeker 31.62 15.00 60000000 2026-03-04 01:49:49
31 nbcsports.com NBC Sports 1 50 1 Peacock Subscriptions Sports Multi-Sport Sports Fan 72.86 48.32 30000000 2026-03-04 01:49:49
3.0.2 — Advertiser Match
Table: adtech2_contextual_advertiser_match · 48 total rows
Purpose: Advertiser-to-publisher context matching with expected CTR and ROAS lift
Column Guide
id Auto-incrementing unique row identifier
advertiser_vertical Advertiser vertical for matching
publisher_domain Publisher website domain
publisher_name Publisher brand name
iab_match_score No description available
persona_match_score No description available
combined_score No description available
expected_ctr_lift_pct No description available
expected_roas_lift_pct No description available
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Advertiser Vertical Publisher Domain Publisher Name Iab Match Score Persona Match Score Combined Score Expected Ctr Lift Pct Expected Roas Lift Pct Created At
1 Financial Services nytimes.com The New York Times 90.57 67.64 79.11 6.25 6.11 2026-03-04 01:49:49
2 Financial Services cnn.com CNN 85.32 26.31 55.82 0.21 0.14 2026-03-04 01:49:49
3 Financial Services forbes.com Forbes 88.15 86.55 87.35 8.18 10.01 2026-03-04 01:49:49
4 Financial Services investopedia.com Investopedia 85.91 80.47 83.19 3.53 10.32 2026-03-04 01:49:49
5 Financial Services zillow.com Zillow 49.92 69.57 59.74 3.76 0.00 2026-03-04 01:49:49
6 Financial Services dailymail.co.uk Daily Mail 87.63 30.01 58.82 0.22 6.51 2026-03-04 01:49:49
7 Financial Services theatlantic.com The Atlantic 86.53 87.63 87.08 6.26 12.50 2026-03-04 01:49:49
8 Financial Services washingtonpost.com The Washington Post 88.24 68.94 78.59 6.68 10.80 2026-03-04 01:49:49
9 Financial Services yahoo.com Yahoo 93.78 38.94 66.36 0.88 4.98 2026-03-04 01:49:49
10 Automotive techcrunch.com TechCrunch 88.38 85.88 87.13 4.72 8.04 2026-03-04 01:49:49
11 Automotive cnet.com CNET 87.14 81.32 84.23 7.81 10.13 2026-03-04 01:49:49
12 Automotive ign.com IGN Entertainment 44.58 69.76 57.17 0.00 2.01 2026-03-04 01:49:49
13 Automotive motortrend.com MotorTrend 85.51 89.99 87.75 8.51 13.85 2026-03-04 01:49:49
14 Automotive reddit.com Reddit 88.79 89.85 89.32 5.22 13.10 2026-03-04 01:49:49
15 Healthcare / Pharma healthline.com Healthline Media 86.57 89.61 88.09 4.64 11.28 2026-03-04 01:49:49
16 Healthcare / Pharma webmd.com WebMD 90.95 86.19 88.57 6.40 14.12 2026-03-04 01:49:49
17 Healthcare / Pharma medicalnewstoday.com Medical News Today 88.70 81.58 85.14 6.79 10.68 2026-03-04 01:49:49
18 Travel & Hospitality buzzfeed.com BuzzFeed 91.21 23.09 57.15 3.72 5.70 2026-03-04 01:49:49
19 Travel & Hospitality tripadvisor.com TripAdvisor 93.81 80.25 87.03 8.21 12.68 2026-03-04 01:49:49
20 Travel & Hospitality people.com People Magazine 93.64 88.11 90.87 5.46 13.52 2026-03-04 01:49:49
21 Travel & Hospitality fandom.com Fandom 93.59 24.45 59.02 3.44 2.94 2026-03-04 01:49:49
22 Travel & Hospitality imdb.com IMDb 88.85 85.77 87.31 4.87 12.00 2026-03-04 01:49:49
23 Consumer Electronics techcrunch.com TechCrunch 92.20 83.00 87.60 5.19 9.67 2026-03-04 01:49:49
24 Consumer Electronics cnet.com CNET 88.01 85.48 86.74 4.95 9.62 2026-03-04 01:49:49
25 Consumer Electronics ign.com IGN Entertainment 86.70 80.85 83.77 6.23 8.12 2026-03-04 01:49:49
26 Consumer Electronics fandom.com Fandom 46.37 65.09 55.73 0.00 0.03 2026-03-04 01:49:49
27 Consumer Electronics reddit.com Reddit 94.58 85.18 89.88 4.23 8.96 2026-03-04 01:49:49
28 CPG / Food & Beverage healthline.com Healthline Media 87.59 82.47 85.03 6.44 11.88 2026-03-04 01:49:49
29 CPG / Food & Beverage allrecipes.com Allrecipes 87.75 80.77 84.26 4.57 7.74 2026-03-04 01:49:49
30 CPG / Food & Beverage webmd.com WebMD 88.20 85.40 86.80 4.21 8.05 2026-03-04 01:49:49
31 CPG / Food & Beverage medicalnewstoday.com Medical News Today 94.53 84.19 89.36 7.64 11.21 2026-03-04 01:49:49
32 CPG / Food & Beverage epicurious.com Epicurious 85.29 83.36 84.33 3.97 9.32 2026-03-04 01:49:49
33 Real Estate investopedia.com Investopedia 44.96 81.15 63.05 4.05 7.98 2026-03-04 01:49:49
34 Real Estate zillow.com Zillow 94.58 83.97 89.27 7.34 11.84 2026-03-04 01:49:49
35 Real Estate realtor.com Realtor.com 93.50 88.22 90.86 8.93 12.30 2026-03-04 01:49:49
36 Retail / E-Commerce buzzfeed.com BuzzFeed 90.31 84.26 87.28 7.32 8.97 2026-03-04 01:49:49
37 Retail / E-Commerce fandom.com Fandom 87.16 65.87 76.52 6.86 7.83 2026-03-04 01:49:49
38 Retail / E-Commerce pinterest.com Pinterest 89.78 88.22 89.00 5.85 7.34 2026-03-04 01:49:49
39 Retail / E-Commerce imdb.com IMDb 90.63 26.08 58.35 4.22 0.04 2026-03-04 01:49:49
40 Sports / Fitness espn.com ESPN 89.43 88.60 89.01 6.96 11.63 2026-03-04 01:49:49
41 Sports / Fitness yahoo.com Yahoo 49.24 63.63 56.43 3.72 6.60 2026-03-04 01:49:49
42 Sports / Fitness nbcsports.com NBC Sports 90.85 86.35 88.60 4.25 9.43 2026-03-04 01:49:49
43 Education techcrunch.com TechCrunch 88.15 83.23 85.69 8.20 9.16 2026-03-04 01:49:49
44 Education weather.com The Weather Channel 38.26 81.88 60.07 1.32 5.57 2026-03-04 01:49:49
45 Education cnet.com CNET 87.04 85.49 86.26 8.08 9.57 2026-03-04 01:49:49
46 Education yahoo.com Yahoo 38.30 89.34 63.82 2.61 7.02 2026-03-04 01:49:49
47 Education reddit.com Reddit 87.83 82.99 85.41 6.25 13.84 2026-03-04 01:49:49
48 Education wikihow.com wikiHow 90.39 83.45 86.92 6.26 9.87 2026-03-04 01:49:49
Section 4.0

Bid Shading Intelligence

Calculates per-domain bid shade percentages by combining OpenPageRank band classification (High >7, Mid 4-7, Low <4) with domain age, content category, and historical auction signals.

Key Findings
  • Average recommended bid shade by PageRank band: 22.3%
  • Average predicted savings: 17.5%
  • PageRank band statistics computed across 3 bands (High >7, Mid 4-7, Low <4)
4.0.1 — Domain Recommendations
Table: adtech2_bidshading_domain_recommendations · 31 total rows
Purpose: Per-domain bid shade percentage based on PageRank band and domain characteristics
Column Guide
id Auto-incrementing unique row identifier
domain Publisher website domain name
publisher_name Publisher brand name
open_page_rank No description available
pagerank_band PageRank band classification (High >7, Mid 4-7, Low <4)
domain_age_years Domain age in years from WHOIS registration
iab_category IAB category
web_filtering_category Web Filtering classification category
about_ownership_type No description available
historical_avg_cpm No description available
shade_pct Bid shading percentage based on PageRank band
recommended_cpm No description available
predicted_savings_pct Predicted savings %
monthly_impressions Monthly impressions
confidence No description available
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Domain Publisher Name Open Page Rank Pagerank Band Domain Age Years Iab Category Web Filtering Category About Ownership Type Historical Avg Cpm Shade Pct Recommended Cpm Predicted Savings Pct Monthly Impressions Confidence Created At
1 nytimes.com The New York Times 8.20 High (>7) 28 News News/Media Public Corporation 4.8000 18.20 3.9264 12.66 890000000 High 2026-03-04 01:49:49
2 cnn.com CNN 8.50 High (>7) 30 News News/Media Corporate Division (Warner Bros.) 4.2000 16.38 3.5120 12.00 1200000000 High 2026-03-04 01:49:49
3 espn.com ESPN 8.00 High (>7) 27 Sports Sports Corporate Division (Disney) 6.5000 18.68 5.2858 15.65 950000000 High 2026-03-04 01:49:49
4 washingtonpost.com The Washington Post 7.80 High (>7) 26 News News/Media Private (Bezos) 4.5000 19.46 3.6243 13.92 680000000 High 2026-03-04 01:49:49
5 forbes.com Forbes 7.50 High (>7) 25 Business Business/Finance Private Holding 5.2000 17.11 4.3103 11.81 720000000 High 2026-03-04 01:49:50
6 healthline.com Healthline Media 6.80 Mid (4-7) 18 Health & Fitness Health Private (Red Ventures) 3.8000 22.19 2.9568 17.77 950000000 High 2026-03-04 01:49:50
7 techcrunch.com TechCrunch 7.20 High (>7) 19 Technology & Computing Technology Corporate Division (Yahoo) 5.8000 15.13 4.9225 10.90 250000000 High 2026-03-04 01:49:50
8 allrecipes.com Allrecipes 6.20 Mid (4-7) 26 Food & Drink Food/Recipes Corporate (Dotdash Meredith) 2.9000 26.50 2.1315 21.38 550000000 High 2026-03-04 01:49:50
9 weather.com The Weather Channel 7.40 High (>7) 28 Science Weather Corporate (Allen Media) 2.4000 16.10 2.0136 13.24 1100000000 High 2026-03-04 01:49:50
10 investopedia.com Investopedia 6.90 Mid (4-7) 25 Personal Finance Business/Finance Corporate (Dotdash Meredith) 5.5000 28.09 3.9551 20.50 420000000 High 2026-03-04 01:49:50
11 buzzfeed.com BuzzFeed 6.50 Mid (4-7) 12 Entertainment Entertainment Public Corporation 2.1000 28.06 1.5107 23.24 650000000 High 2026-03-04 01:49:50
12 cnet.com CNET 7.10 High (>7) 29 Technology & Computing Technology Corporate (Red Ventures) 4.6000 16.70 3.8318 11.98 550000000 High 2026-03-04 01:49:50
13 zillow.com Zillow 7.30 High (>7) 19 Real Estate Real Estate Public Corporation 8.2000 19.79 6.5772 15.18 600000000 High 2026-03-04 01:49:50
14 tripadvisor.com TripAdvisor 7.00 Mid (4-7) 24 Travel Travel Public Corporation 3.5000 20.93 2.7674 15.13 500000000 High 2026-03-04 01:49:50
15 people.com People Magazine 6.70 Mid (4-7) 27 Entertainment Entertainment Corporate (Dotdash Meredith) 3.2000 28.47 2.2890 23.19 450000000 High 2026-03-04 01:49:50
16 ign.com IGN Entertainment 6.40 Mid (4-7) 28 Video Gaming Gaming Corporate (Ziff Davis) 3.8000 28.07 2.7333 23.37 350000000 High 2026-03-04 01:49:50
17 fandom.com Fandom 6.60 Mid (4-7) 20 Entertainment Entertainment Private (TPG Capital) 2.6000 25.36 1.9406 22.18 800000000 High 2026-03-04 01:49:50
18 medicalnewstoday.com Medical News Today 6.00 Mid (4-7) 21 Health & Fitness Health Private (Red Ventures) 3.4000 23.79 2.5911 19.24 650000000 High 2026-03-04 01:49:50
19 dailymail.co.uk Daily Mail 7.60 High (>7) 27 News News/Media Public Corporation (DMGT) 2.8000 19.15 2.2638 15.79 1000000000 High 2026-03-04 01:49:50
20 bestproductreviews.xyz Best Product Reviews 0.30 Low (<4) 1 Shopping MFA/Clickbait Unknown 0.9000 38.62 0.5524 31.21 2000000 Low 2026-03-04 01:49:50
21 clickbaitcentral.co Clickbait Central 0.50 Low (<4) 0 Entertainment MFA/Clickbait Unknown 0.6000 37.05 0.3777 27.82 1500000 Low 2026-03-04 01:49:50
22 topdealstoday.info Top Deals Today 0.20 Low (<4) 1 Shopping MFA/Clickbait Unknown 0.7000 32.28 0.4740 24.98 1000000 Low 2026-03-04 01:49:50
23 realtor.com Realtor.com 7.20 High (>7) 26 Real Estate Real Estate Corporate (News Corp) 7.8000 15.40 6.5988 11.25 480000000 High 2026-03-04 01:49:50
24 epicurious.com Epicurious 5.80 Mid (4-7) 28 Food & Drink Food/Recipes Corporate (Conde Nast) 3.1000 21.01 2.4487 15.92 150000000 High 2026-03-04 01:49:50
25 theatlantic.com The Atlantic 7.40 High (>7) 29 News News/Media Private (Emerson Collective) 5.4000 18.18 4.4183 14.00 320000000 High 2026-03-04 01:49:50
26 motortrend.com MotorTrend 6.30 Mid (4-7) 27 Automotive Automotive Corporate (Warner Bros.) 4.9000 23.70 3.7387 17.80 220000000 High 2026-03-04 01:49:50
27 yahoo.com Yahoo 7.80 High (>7) 30 News News/Media Public Corporation 2.2000 16.33 1.8407 14.81 1800000000 High 2026-03-04 01:49:50
28 reddit.com Reddit 7.50 High (>7) 19 Technology & Computing Social Media Public Corporation 3.0000 18.24 2.4528 15.03 750000000 High 2026-03-04 01:49:50
29 bbc.com BBC 8.80 High (>7) 30 News News/Media Public Broadcaster 4.1000 15.86 3.4497 13.60 1500000000 High 2026-03-04 01:49:50
30 pinterest.com Pinterest 7.60 High (>7) 13 Style & Fashion Social Media Public Corporation 3.6000 15.82 3.0305 12.17 850000000 High 2026-03-04 01:49:50
31 imdb.com IMDb 7.00 Mid (4-7) 29 Entertainment Entertainment Corporate (Amazon) 2.8000 29.90 1.9628 24.48 600000000 High 2026-03-04 01:49:50
4.0.2 — PageRank Bands
Table: adtech2_bidshading_pagerank_bands · 3 total rows
Purpose: Aggregate statistics per PageRank band (High >7, Mid 4-7, Low <4)
Column Guide
id Auto-incrementing unique row identifier
pagerank_band PageRank band classification (High >7, Mid 4-7, Low <4)
domain_count Number of domains in this PageRank band
avg_shade_pct Average bid shade percentage for this band
avg_historical_cpm No description available
avg_domain_age No description available
total_monthly_impressions No description available
band_strategy No description available
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Pagerank Band Domain Count Avg Shade Pct Avg Historical Cpm Avg Domain Age Total Monthly Impressions Band Strategy Created At
1 High (>7) 16 17.28 4.6937 25.3 13640000000 Conservative shading — premium inventory with established publishers. Maintain competitive bids. 2026-03-04 01:49:50
2 Mid (4-7) 12 25.51 3.4667 23.8 6290000000 Moderate shading — good inventory with reasonable risk. Balance savings with win rate. 2026-03-04 01:49:50
3 Low (<4) 3 35.98 0.7333 0.7 4500000 Aggressive shading — low PageRank indicates higher MFA/quality risk. Maximize savings, accept lower win rate. 2026-03-04 01:49:50
Section 5.0

PG Deal Sourcing

Qualifies publishers for Programmatic Guaranteed deals by analyzing /about ownership transparency, /investors financial stability, and /press media presence to assess deal readiness and pipeline staging.

Key Findings
  • 31 publishers qualified with PG readiness score >= 70 (via /about, /investors, /press signals)
  • 31 deals in pipeline across all stages
5.0.1 — Publisher Qualification
Table: adtech2_pgdeal_publisher_qualification · 31 total rows
Purpose: PG readiness scores from /about ownership, /investors stability, /press presence
Column Guide
id Auto-incrementing unique row identifier
domain Publisher website domain name
publisher_name Publisher brand name
about_ownership_entity No description available
has_investors_page No description available
investor_stability_score No description available
has_press_page No description available
press_presence_score Press/media presence from /press page analysis (0-100)
open_page_rank No description available
domain_age_years Domain age in years from WHOIS registration
web_filtering_category Web Filtering classification category
iab_category IAB category
pg_readiness_score PG readiness (0-100)
deal_tier Deal tier (Platinum/Gold/Silver/Bronze)
monthly_uniques Monthly unique visitors
viewability_pct No description available
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Domain Publisher Name About Ownership Entity Has Investors Page Investor Stability Score Has Press Page Press Presence Score Open Page Rank Domain Age Years Web Filtering Category Iab Category Pg Readiness Score Deal Tier Monthly Uniques Viewability Pct Created At
1 nytimes.com The New York Times The New York Times Company (NYSE: NYT) 1 67.79 1 67.25 8.20 28 News/Media News 98.00 Tier 1 95000000 78.20 2026-03-04 01:49:50
2 wsj.com Wall Street Journal Dow Jones & Company (News Corp) 1 63.23 1 70.36 8.00 27 News/Media Business 98.00 Tier 1 31000000 82.50 2026-03-04 01:49:50
3 bloomberg.com Bloomberg Bloomberg L.P. 0 20.12 1 60.87 8.10 26 News/Media Business 98.00 Tier 1 42000000 80.10 2026-03-04 01:49:50
4 espn.com ESPN ESPN Inc. (The Walt Disney Company) 1 61.30 1 77.19 8.00 27 Sports Sports 98.00 Tier 1 78000000 72.30 2026-03-04 01:49:50
5 cnn.com CNN Warner Bros. Discovery 1 62.27 1 71.99 8.50 30 News/Media News 98.00 Tier 1 112000000 68.50 2026-03-04 01:49:50
6 washingtonpost.com The Washington Post Nash Holdings (Jeff Bezos) 0 16.05 1 57.20 7.80 26 News/Media News 98.00 Tier 1 54000000 76.80 2026-03-04 01:49:50
7 forbes.com Forbes Forbes Media LLC 1 68.09 1 53.06 7.50 25 Business/Finance Business 98.00 Tier 1 47000000 71.40 2026-03-04 01:49:50
8 wired.com WIRED Conde Nast (Advance Publications) 1 65.58 1 50.40 6.80 27 Technology Technology & Computing 95.58 Tier 1 14000000 79.10 2026-03-04 01:49:50
9 theatlantic.com The Atlantic The Atlantic Monthly Group (Emerson Collective) 1 69.37 1 53.37 7.40 29 News/Media News 98.00 Tier 1 32000000 81.30 2026-03-04 01:49:50
10 newyorker.com The New Yorker Conde Nast (Advance Publications) 1 59.97 1 53.47 7.00 28 News/Media Arts & Entertainment 98.00 Tier 1 18000000 84.60 2026-03-04 01:49:50
11 vanityfair.com Vanity Fair Conde Nast (Advance Publications) 1 66.07 1 50.30 6.50 27 Entertainment Style & Fashion 97.05 Tier 1 22000000 77.90 2026-03-04 01:49:50
12 nationalgeographic.com National Geographic National Geographic Partners (Disney) 1 69.13 1 52.79 7.20 30 News/Media Science 98.00 Tier 1 28000000 75.20 2026-03-04 01:49:50
13 economist.com The Economist The Economist Group 1 68.89 1 61.19 7.80 28 News/Media Business 98.00 Tier 1 24000000 85.10 2026-03-04 01:49:50
14 bbc.com BBC British Broadcasting Corporation 0 18.37 1 82.05 8.80 30 News/Media News 98.00 Tier 1 145000000 70.20 2026-03-04 01:49:50
15 reuters.com Reuters Thomson Reuters Corporation (NYSE: TRI) 1 63.28 1 67.89 8.00 28 News/Media News 98.00 Tier 1 42000000 74.60 2026-03-04 01:49:50
16 theguardian.com The Guardian Guardian Media Group 1 61.73 1 58.01 7.20 27 News/Media News 98.00 Tier 1 85000000 66.80 2026-03-04 01:49:50
17 time.com TIME TIME USA LLC (Marc Benioff) 1 65.36 1 54.65 7.00 30 News/Media News 98.00 Tier 1 38000000 73.50 2026-03-04 01:49:50
18 fortune.com Fortune Fortune Media (Thailand) Co. Ltd 1 60.70 1 47.67 6.80 25 Business/Finance Business 98.00 Tier 1 26000000 76.10 2026-03-04 01:49:50
19 cnbc.com CNBC NBCUniversal (Comcast Corp) 1 66.48 1 66.09 7.50 26 News/Media Business 98.00 Tier 1 29000000 78.40 2026-03-04 01:49:50
20 politico.com Politico Axel Springer SE 1 65.29 1 54.63 6.50 18 News/Media News 98.00 Tier 1 16000000 80.70 2026-03-04 01:49:50
21 techcrunch.com TechCrunch Yahoo (Apollo Global Management) 1 69.30 1 53.40 7.20 19 Technology Technology & Computing 98.00 Tier 1 18000000 72.80 2026-03-04 01:49:50
22 arstechnica.com Ars Technica Conde Nast (Advance Publications) 1 63.85 1 45.43 6.00 27 Technology Technology & Computing 94.85 Tier 1 8500000 77.30 2026-03-04 01:49:50
23 vox.com Vox Media Vox Media LLC 1 58.89 1 43.32 5.80 12 News/Media News 97.49 Tier 1 21000000 70.50 2026-03-04 01:49:50
24 slate.com Slate Graham Holdings Company 1 58.68 1 37.11 5.50 28 News/Media News 98.00 Tier 1 9500000 67.20 2026-03-04 01:49:50
25 axios.com Axios Axios Media Inc. (Cox Enterprises) 1 65.36 1 50.15 5.80 8 News/Media News 98.00 Tier 1 18000000 74.10 2026-03-04 01:49:50
26 businessinsider.com Business Insider Axel Springer SE 1 61.96 1 58.15 6.50 18 News/Media Business 98.00 Tier 1 35000000 70.90 2026-03-04 01:49:50
27 cbsnews.com CBS News Paramount Global (NASDAQ: PARA) 1 61.65 1 57.47 7.00 28 News/Media News 98.00 Tier 1 41000000 69.40 2026-03-04 01:49:50
28 abcnews.go.com ABC News The Walt Disney Company 1 62.03 1 58.85 7.20 27 News/Media News 98.00 Tier 1 38000000 68.10 2026-03-04 01:49:50
29 nbcnews.com NBC News NBCUniversal (Comcast Corp) 1 62.99 1 53.19 7.00 26 News/Media News 98.00 Tier 1 42000000 68.80 2026-03-04 01:49:50
30 thehill.com The Hill Nexstar Media Group (NASDAQ: NXST) 1 61.70 1 40.91 5.80 20 News/Media News 95.45 Tier 1 21000000 69.80 2026-03-04 01:49:50
31 scientificamerican.com Scientific American Springer Nature 1 58.50 1 45.27 6.20 28 Science Science 94.49 Tier 1 12000000 76.50 2026-03-04 01:49:50
5.0.2 — Deal Pipeline
Table: adtech2_pgdeal_pipeline · 31 total rows
Purpose: Deal pipeline with stages, deal types, and estimated revenue
Column Guide
id Auto-incrementing unique row identifier
domain Publisher website domain name
publisher_name Publisher brand name
deal_stage Pipeline stage (Prospect/Qualified/Negotiation/Closed)
deal_type Deal type (PG/Preferred/PMP)
estimated_cpm Estimated cost per thousand impressions
estimated_monthly_revenue No description available
priority_rank Priority ranking
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Domain Publisher Name Deal Stage Deal Type Estimated Cpm Estimated Monthly Revenue Priority Rank Created At
1 wsj.com Wall Street Journal Prospecting Programmatic Guaranteed 20.03 31046.50 1 2026-03-04 01:49:50
2 nbcnews.com NBC News Outreach Programmatic Guaranteed 18.95 39795.00 2 2026-03-04 01:49:50
3 abcnews.go.com ABC News Negotiation Programmatic Guaranteed 19.90 37810.00 3 2026-03-04 01:49:50
4 cbsnews.com CBS News Contract Review Programmatic Guaranteed 21.75 44587.50 4 2026-03-04 01:49:50
5 businessinsider.com Business Insider Active Programmatic Guaranteed 20.35 35612.50 5 2026-03-04 01:49:50
6 axios.com Axios Active Programmatic Guaranteed 21.67 19503.00 6 2026-03-04 01:49:51
7 slate.com Slate Active Programmatic Guaranteed 21.34 10136.50 7 2026-03-04 01:49:51
8 techcrunch.com TechCrunch Active Programmatic Guaranteed 18.79 16911.00 8 2026-03-04 01:49:51
9 politico.com Politico Active Programmatic Guaranteed 20.92 16736.00 9 2026-03-04 01:49:51
10 cnbc.com CNBC Active Programmatic Guaranteed 20.81 30174.50 10 2026-03-04 01:49:51
11 fortune.com Fortune Active Programmatic Guaranteed 20.37 26481.00 11 2026-03-04 01:49:51
12 time.com TIME Active Programmatic Guaranteed 19.56 37164.00 12 2026-03-04 01:49:51
13 theguardian.com The Guardian Active Programmatic Guaranteed 20.68 87890.00 13 2026-03-04 01:49:51
14 reuters.com Reuters Active Programmatic Guaranteed 19.09 40089.00 14 2026-03-04 01:49:51
15 economist.com The Economist Active Programmatic Guaranteed 20.06 24072.00 15 2026-03-04 01:49:51
16 nationalgeographic.com National Geographic Active Programmatic Guaranteed 20.12 28168.00 16 2026-03-04 01:49:51
17 nytimes.com The New York Times Active Programmatic Guaranteed 21.62 102695.00 17 2026-03-04 01:49:51
18 newyorker.com The New Yorker Active Programmatic Guaranteed 21.39 19251.00 18 2026-03-04 01:49:51
19 theatlantic.com The Atlantic Active Programmatic Guaranteed 19.55 31280.00 19 2026-03-04 01:49:51
20 bloomberg.com Bloomberg Active Programmatic Guaranteed 20.26 42546.00 20 2026-03-04 01:49:51
21 espn.com ESPN Active Programmatic Guaranteed 19.30 75270.00 21 2026-03-04 01:49:51
22 bbc.com BBC Active Programmatic Guaranteed 21.50 155875.00 22 2026-03-04 01:49:51
23 forbes.com Forbes Active Programmatic Guaranteed 21.37 50219.50 23 2026-03-04 01:49:51
24 washingtonpost.com The Washington Post Active Programmatic Guaranteed 19.66 53082.00 24 2026-03-04 01:49:51
25 cnn.com CNN Active Programmatic Guaranteed 20.68 115808.00 25 2026-03-04 01:49:51
26 vox.com Vox Media Active Programmatic Guaranteed 20.53 21556.50 26 2026-03-04 01:49:51
27 vanityfair.com Vanity Fair Active Programmatic Guaranteed 19.10 21010.00 27 2026-03-04 01:49:51
28 wired.com WIRED Active Programmatic Guaranteed 20.76 14532.00 28 2026-03-04 01:49:51
29 thehill.com The Hill Active Programmatic Guaranteed 20.07 21073.50 29 2026-03-04 01:49:51
30 arstechnica.com Ars Technica Active Programmatic Guaranteed 20.72 8806.00 30 2026-03-04 01:49:51
31 scientificamerican.com Scientific American Active Programmatic Guaranteed 19.93 11958.00 31 2026-03-04 01:49:51
Section 6.0

CTV Inventory Intelligence

Evaluates CTV platforms by analyzing /products page ad tier structures, /partners content deal networks, and /press strategy announcements to generate platform intelligence scores and strategic recommendations.

Key Findings
  • 31 CTV platforms profiled via /products, /partners, and /press intelligence
  • 29 platforms with programmatic buying enabled
  • Average CTV 30s CPM: $16.08
6.0.1 — Platform Intelligence
Table: adtech2_ctv_platform_intelligence · 31 total rows
Purpose: CTV platform scores from /products ad tiers, /partners content deals, /press strategy
Column Guide
id Auto-incrementing unique row identifier
platform_domain Platform domain
platform_name CTV platform name
has_products_page No description available
products_ad_tiers No description available
has_partners_page No description available
partner_content_deals_count No description available
has_press_page No description available
press_strategy_signal No description available
platform_type Platform type (AVOD/FAST/vMVPD)
monthly_viewers Monthly viewers
avg_session_minutes Average viewing session duration in minutes
avg_cpm_30s Average CPM for 30-second video ad
programmatic_enabled Whether programmatic buying is available
ad_tier_score Ad tier quality from /products page analysis (0-100)
content_partnership_score No description available
strategy_signal_score No description available
overall_platform_score No description available
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Platform Domain Platform Name Has Products Page Products Ad Tiers Has Partners Page Partner Content Deals Count Has Press Page Press Strategy Signal Platform Type Monthly Viewers Avg Session Minutes Avg Cpm 30s Programmatic Enabled Ad Tier Score Content Partnership Score Strategy Signal Score Overall Platform Score Created At
1 hulu.com Hulu 1 Ad-Supported|No Ads|Live TV 1 45 1 Disney+ bundle expansion; live sports push SVOD+AVOD 48000000 52 28.50 1 98.00 74.33 66.62 79.91 2026-03-04 01:49:51
2 peacocktv.com Peacock 1 Premium|Premium Plus|Free 1 38 1 NBCU content consolidation; NFL streaming SVOD+AVOD 28000000 38 22.40 1 92.90 75.17 61.14 76.47 2026-03-04 01:49:51
3 tubi.tv Tubi 1 Free Ad-Supported 1 22 1 Fox acquisition; content spending increase AVOD 74000000 48 14.80 1 71.60 47.53 69.09 63.50 2026-03-04 01:49:51
4 pluto.tv Pluto TV 1 Free Ad-Supported Channels 1 30 1 Paramount+ integration strategy FAST 80000000 42 12.20 1 60.39 58.84 60.28 59.89 2026-03-04 01:49:51
5 samsung.com Samsung TV Plus 1 Free Built-In Channels 1 55 1 OEM pre-install advantage; global expansion FAST 65000000 35 10.50 1 60.34 82.58 71.89 71.06 2026-03-04 01:49:51
6 therokuchannel.com Roku Channel 1 Free Ad-Supported|Premium 1 48 1 Original content investment; hardware ecosystem AVOD+FAST 85000000 44 16.30 1 82.08 80.47 61.45 74.38 2026-03-04 01:49:51
7 amazon.com Amazon Freevee 1 Free Ad-Supported 1 60 1 Prime Video integration; retail data targeting AVOD 42000000 40 18.90 1 70.52 80.08 63.35 70.88 2026-03-04 01:49:51
8 paramountplus.com Paramount+ 1 Essential with Ads|Showtime 1 35 1 Paramount-Skydance merger; content library SVOD+AVOD 32000000 46 25.60 1 84.08 66.42 54.54 68.44 2026-03-04 01:49:51
9 discoveryplus.com Discovery+ 1 Ad-Lite|Ad-Free 1 28 1 Max merger integration; reality content SVOD+AVOD 22000000 55 20.10 1 87.44 57.98 53.23 66.63 2026-03-04 01:49:51
10 crackle.com Crackle 1 Free Ad-Supported 1 12 1 Chicken Soup for the Soul ownership pivot AVOD 12000000 32 8.50 1 61.26 45.42 59.09 55.75 2026-03-04 01:49:51
11 xumo.tv XUMO 1 Free Streaming 1 25 1 Comcast-Charter joint venture launch FAST 35000000 28 9.80 1 70.49 59.49 59.60 63.38 2026-03-04 01:49:51
12 plex.tv Plex 1 Free Ad-Supported|Plex Pass 1 15 1 Personal media + streaming hybrid model AVOD+FAST 18000000 50 7.20 1 87.65 42.92 58.94 64.18 2026-03-04 01:49:51
13 sling.com Sling TV 1 Orange|Blue|Combined 1 20 1 Dish Network cord-cutting alternative vMVPD 7500000 90 32.40 1 98.00 52.04 61.83 71.55 2026-03-04 01:49:51
14 fubo.tv Fubo TV 1 Pro|Elite|Premier 1 30 1 Sports-first positioning; DraftKings failed merger vMVPD 4200000 120 35.80 1 97.51 65.16 50.47 71.34 2026-03-04 01:49:51
15 tv.youtube.com YouTube TV 1 Base Plan|4K Plus 1 40 1 NFL Sunday Ticket acquisition; YouTube Primetime vMVPD 8000000 85 30.20 1 77.96 71.76 61.75 70.43 2026-03-04 01:49:51
16 lgchannels.com LG Channels 1 Free Built-In Channels 1 35 1 OEM pre-install; webOS platform growth FAST 42000000 25 8.90 1 63.03 63.31 56.48 60.82 2026-03-04 01:49:51
17 vizio.com VIZIO WatchFree+ 1 Free Built-In|SmartCast 1 42 1 Hardware-subsidized model; Platform+ revenue FAST 55000000 30 9.40 1 83.26 75.14 58.03 72.00 2026-03-04 01:49:51
18 philo.com Philo 1 Standard Plan 1 18 1 Entertainment-only bundle; no sports strategy vMVPD 3800000 75 18.50 1 62.72 45.07 61.92 57.15 2026-03-04 01:49:51
19 plus.espn.com ESPN+ 1 Standalone|Disney Bundle 1 25 1 Disney direct-to-consumer sports strategy SVOD 25000000 65 38.20 1 83.42 57.92 54.42 65.62 2026-03-04 01:49:51
20 nation.foxnews.com Fox Nation 1 Patriot|Patriot Plus 0 5 1 Fox News audience monetization; opinion content SVOD 2800000 45 0.00 0 64.48 10.00 54.27 44.56 2026-03-04 01:49:51
21 vudu.com Vudu 1 Free Movies|Rentals 1 20 1 Fandango acquisition; transactional + AVOD hybrid AVOD+TVOD 28000000 35 11.60 1 87.86 52.32 69.58 70.80 2026-03-04 01:49:51
22 imdb.com IMDb TV 1 Free Ad-Supported 1 35 1 Amazon ecosystem integration; IMDb metadata AVOD 38000000 42 13.40 1 68.90 72.96 62.83 67.99 2026-03-04 01:49:51
23 redbox.com Redbox 1 Free Live TV|On Demand 1 10 1 Post-Chicken Soup acquisition restructuring AVOD 15000000 30 6.80 1 77.98 32.42 65.63 59.99 2026-03-04 01:49:51
24 haystack.tv Haystack News 1 Free News Channels 1 18 1 AI-curated personalized news strategy FAST 8000000 18 5.20 1 63.48 44.34 62.97 57.56 2026-03-04 01:49:51
25 stirr.com Stirr 1 Free Local TV Channels 1 15 1 Sinclair local TV digital extension FAST 5500000 22 4.80 1 71.39 42.09 58.74 58.17 2026-03-04 01:49:51
26 localnow.com LocalNow 1 Free Local News 1 12 1 Allen Media local news digital play FAST 3200000 20 3.90 1 65.14 46.29 55.48 56.11 2026-03-04 01:49:51
27 distro.tv Distro TV 1 Free International Channels 1 22 1 DistroScale technology platform; global content FAST 9000000 25 4.50 1 63.44 49.61 58.16 57.44 2026-03-04 01:49:51
28 filmrise.com Filmrise 1 Free Classic Content 1 8 1 Library content acquisition strategy AVOD 6000000 38 5.80 1 63.42 37.20 72.01 58.56 2026-03-04 01:49:51
29 kanopy.com Kanopy 1 Free via Library Cards 0 10 0 Library-funded model; educational focus SVOD 4500000 55 0.00 0 45.19 10.00 32.93 30.34 2026-03-04 01:49:51
30 fandangoathome.com Fandango at Home 1 Free with Ads|Rentals 1 25 1 Fandango rebrand; theatrical-to-streaming pipeline AVOD+TVOD 22000000 34 10.20 1 81.62 51.18 52.64 62.35 2026-03-04 01:49:51
31 max.com Max 1 With Ads|Ad-Free|Ultimate 1 50 1 HBO-Discovery merger; premium content + reality SVOD+AVOD 35000000 58 32.00 1 91.43 88.16 62.93 80.47 2026-03-04 01:49:51
6.0.2 — Strategy Recommendations
Table: adtech2_ctv_strategy_recommendations · 31 total rows
Purpose: Strategic recommendations per CTV platform with budget allocation and risk level
Column Guide
id Auto-incrementing unique row identifier
platform_name CTV platform name
platform_domain Platform domain
platform_type Platform type (AVOD/FAST/vMVPD)
recommended_budget_pct No description available
best_use_case Best advertising use case for this platform
growth_outlook No description available
risk_level Risk assessment level (Low/Medium/High/Critical)
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Platform Name Platform Domain Platform Type Recommended Budget Pct Best Use Case Growth Outlook Risk Level Created At
1 Max max.com SVOD+AVOD 4.70 Primary CTV buy — broad reach + premium content Strong Low 2026-03-04 01:49:51
2 Hulu hulu.com SVOD+AVOD 6.40 Primary CTV buy — broad reach + premium content Strong Low 2026-03-04 01:49:51
3 Peacock peacocktv.com SVOD+AVOD 3.57 Primary CTV buy — broad reach + premium content Strong Low 2026-03-04 01:49:51
4 Roku Channel therokuchannel.com AVOD+FAST 10.55 Complementary CTV buy — targeted reach or niche audience Strong Medium 2026-03-04 01:49:51
5 VIZIO WatchFree+ vizio.com FAST 6.61 Complementary CTV buy — targeted reach or niche audience Strong Medium 2026-03-04 01:49:51
6 Sling TV sling.com vMVPD 0.90 Complementary CTV buy — targeted reach or niche audience Strong Medium 2026-03-04 01:49:51
7 Fubo TV fubo.tv vMVPD 0.50 Complementary CTV buy — targeted reach or niche audience Strong Medium 2026-03-04 01:49:51
8 Samsung TV Plus samsung.com FAST 7.71 Complementary CTV buy — targeted reach or niche audience Strong Medium 2026-03-04 01:49:51
9 Amazon Freevee amazon.com AVOD 4.97 Complementary CTV buy — targeted reach or niche audience Strong Medium 2026-03-04 01:49:51
10 Vudu vudu.com AVOD+TVOD 3.31 Complementary CTV buy — targeted reach or niche audience Strong Medium 2026-03-04 01:49:51
11 YouTube TV tv.youtube.com vMVPD 0.94 Complementary CTV buy — targeted reach or niche audience Strong Medium 2026-03-04 01:49:51
12 Paramount+ paramountplus.com SVOD+AVOD 3.65 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:51
13 IMDb TV imdb.com AVOD 4.31 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:51
14 Discovery+ discoveryplus.com SVOD+AVOD 2.45 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:51
15 ESPN+ plus.espn.com SVOD 2.74 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:52
16 Plex plex.tv AVOD+FAST 1.93 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:52
17 Tubi tubi.tv AVOD 7.84 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:52
18 XUMO xumo.tv FAST 3.70 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:52
19 Fandango at Home fandangoathome.com AVOD+TVOD 2.29 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:52
20 LG Channels lgchannels.com FAST 4.26 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:52
21 Redbox redbox.com AVOD 1.50 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:52
22 Pluto TV pluto.tv FAST 7.99 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:52
23 Filmrise filmrise.com AVOD 0.59 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:52
24 Stirr stirr.com FAST 0.53 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:52
25 Haystack News haystack.tv FAST 0.77 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:52
26 Distro TV distro.tv FAST 0.86 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:52
27 Philo philo.com vMVPD 0.36 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:52
28 LocalNow localnow.com FAST 0.30 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:52
29 Crackle crackle.com AVOD 1.12 Complementary CTV buy — targeted reach or niche audience Moderate Medium 2026-03-04 01:49:52
30 Fox Nation nation.foxnews.com SVOD 0.00 Not available for programmatic — direct deals only Uncertain N/A 2026-03-04 01:49:52
31 Kanopy kanopy.com SVOD 0.00 Not available for programmatic — direct deals only Uncertain N/A 2026-03-04 01:49:52
Section 7.0

Frequency Capping

Maps domain ownership structures by analyzing /about parent company references, /legal entity names, and /leadership page overlap to build cross-domain frequency management portfolios.

Key Findings
  • 27 parent companies identified from /about, /legal, and /leadership overlap analysis
7.0.1 — Ownership Graph
Table: adtech2_freqcap_ownership_graph · 31 total rows
Purpose: Domain ownership mapping from /about parent, /legal entity, /leadership overlap
Column Guide
id Auto-incrementing unique row identifier
domain Publisher website domain name
publisher_name Publisher brand name
parent_company Parent company from /about page
legal_entity Legal entity from /legal page
has_leadership_page No description available
leadership_overlap_domains No description available
sister_domains Related domains under same ownership
domain_age_years Domain age in years from WHOIS registration
monthly_uniques Monthly unique visitors
ownership_confidence_score No description available
graph_method No description available
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Domain Publisher Name Parent Company Legal Entity Has Leadership Page Leadership Overlap Domains Domain Age Years Monthly Uniques Ownership Confidence Score Graph Method Created At
1 cnn.com CNN Warner Bros. Discovery Warner Bros. Discovery Inc. 1 bleacherreport.com,tbs.com 30 112000000 90.12 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
2 espn.com ESPN The Walt Disney Company ESPN Inc. 1 abc.com,hulu.com 27 78000000 85.20 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
3 nytimes.com The New York Times The New York Times Company The New York Times Company 1 theathletic.com 28 95000000 87.20 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
4 foxnews.com Fox News Fox Corporation Fox News Network LLC 1 foxbusiness.com,foxsports.com 26 68000000 86.79 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
5 washingtonpost.com The Washington Post Nash Holdings WP Company LLC 0 26 54000000 46.89 /about parent company + /legal entity match 2026-03-04 01:49:52
6 nbcnews.com NBC News NBCUniversal (Comcast) NBCUniversal Media LLC 1 cnbc.com,today.com,msnbc.com 26 42000000 90.41 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
7 usatoday.com USA Today Gannett Gannett Co. Inc. 1 azcentral.com,freep.com 26 31000000 92.14 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
8 buzzfeed.com BuzzFeed BuzzFeed Inc. BuzzFeed Inc. 1 huffpost.com 12 39000000 85.70 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
9 dailymail.co.uk Daily Mail DMG Media Associated Newspapers Ltd 1 thisismoney.co.uk 27 89000000 88.38 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
10 people.com People Magazine Dotdash Meredith Dotdash Meredith Inc. 1 allrecipes.com,investopedia.com 27 28000000 85.24 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
11 bbc.com BBC British Broadcasting Corporation BBC 0 30 145000000 64.75 /about parent company + /legal entity match + sister domain registry 2026-03-04 01:49:52
12 weather.com The Weather Channel Allen Media Group The Weather Channel LLC 0 28 67000000 67.04 /about parent company + /legal entity match + sister domain registry 2026-03-04 01:49:52
13 forbes.com Forbes Forbes Media Forbes Media LLC 0 25 47000000 41.21 /about parent company + /legal entity match 2026-03-04 01:49:52
14 theguardian.com The Guardian Guardian Media Group Guardian News & Media Ltd 0 27 85000000 64.59 /about parent company + /legal entity match + sister domain registry 2026-03-04 01:49:52
15 bloomberg.com Bloomberg Bloomberg L.P. Bloomberg L.P. 0 26 42000000 68.20 /about parent company + /legal entity match + sister domain registry 2026-03-04 01:49:52
16 healthline.com Healthline Red Ventures Healthline Media Inc. 1 medicalnewstoday.com,greatist.com 18 89000000 89.36 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
17 webmd.com WebMD Internet Brands WebMD LLC 1 medscape.com,rxlist.com 24 76000000 86.76 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
18 cnet.com CNET Red Ventures Red Ventures LLC 1 zdnet.com,chowhound.com 29 28000000 89.71 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
19 insider.com Insider Axel Springer SE Insider Inc. 1 businessinsider.com 12 35000000 91.48 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
20 vox.com Vox Media Vox Media LLC Vox Media LLC 1 theverge.com,polygon.com,eater.com 12 21000000 85.05 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
21 cbsnews.com CBS News Paramount Global CBS Broadcasting Inc. 1 cbssports.com,247sports.com 28 41000000 91.45 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
22 abcnews.go.com ABC News The Walt Disney Company American Broadcasting Companies Inc. 1 espn.com,goodmorningamerica.com 27 38000000 90.59 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
23 politico.com Politico Axel Springer SE Politico LLC 1 businessinsider.com 18 16000000 87.72 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
24 slate.com Slate Graham Holdings Company The Slate Group LLC 0 28 9500000 64.24 /about parent company + /legal entity match + sister domain registry 2026-03-04 01:49:52
25 zillow.com Zillow Zillow Group Zillow Group Inc. 1 trulia.com,hotpads.com 19 56000000 92.66 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
26 tripadvisor.com TripAdvisor Tripadvisor Inc. Tripadvisor Inc. 1 viator.com,cruisecritic.com 24 83000000 87.69 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
27 reddit.com Reddit Reddit Inc. Reddit Inc. 0 19 430000000 41.74 /about parent company + /legal entity match 2026-03-04 01:49:52
28 thehill.com The Hill Nexstar Media Group Capitol Hill Publishing Corp 1 newsnationnow.com 20 21000000 85.77 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
29 axios.com Axios Cox Enterprises Axios Media Inc. 0 8 18000000 47.78 /about parent company + /legal entity match 2026-03-04 01:49:52
30 yelp.com Yelp Yelp Inc. Yelp Inc. 0 20 62000000 45.83 /about parent company + /legal entity match 2026-03-04 01:49:52
31 investopedia.com Investopedia Dotdash Meredith Dotdash Meredith Inc. 1 people.com,allrecipes.com 25 42000000 91.46 /about parent company + /legal entity match + /leadership overlap + sister domain registry 2026-03-04 01:49:52
7.0.2 — Portfolio Recommendations
Table: adtech2_freqcap_portfolio_recommendations · 27 total rows
Purpose: Per-parent-company frequency recommendations with cross-domain overlap analysis
Column Guide
id Auto-incrementing unique row identifier
parent_company Parent company from /about page
domains_in_portfolio No description available
total_portfolio_reach No description available
recommended_daily_cap Daily frequency cap
recommended_weekly_cap Weekly frequency cap
cross_domain_overlap_pct Cross-domain audience overlap %
estimated_waste_reduction_pct No description available
strategy Recommended frequency capping strategy
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Parent Company Domains In Portfolio Total Portfolio Reach Recommended Daily Cap Recommended Weekly Cap Cross Domain Overlap Pct Estimated Waste Reduction Pct Strategy Created At
1 Warner Bros. Discovery 1 112000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
2 The Walt Disney Company 2 116000000 5 20 21.95 14.46 Small portfolio (2 domains) — unified frequency cap across sister domains. 2026-03-04 01:49:52
3 The New York Times Company 1 95000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
4 Fox Corporation 1 68000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
5 Nash Holdings 1 54000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
6 NBCUniversal (Comcast) 1 42000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
7 Gannett 1 31000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
8 BuzzFeed Inc. 1 39000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
9 DMG Media 1 89000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
10 Dotdash Meredith 2 70000000 5 20 25.60 15.39 Small portfolio (2 domains) — unified frequency cap across sister domains. 2026-03-04 01:49:52
11 British Broadcasting Corporation 1 145000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
12 Allen Media Group 1 67000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
13 Forbes Media 1 47000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
14 Guardian Media Group 1 85000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
15 Bloomberg L.P. 1 42000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
16 Red Ventures 2 117000000 5 20 19.28 15.20 Small portfolio (2 domains) — unified frequency cap across sister domains. 2026-03-04 01:49:52
17 Internet Brands 1 76000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
18 Axel Springer SE 2 51000000 5 20 20.28 16.06 Small portfolio (2 domains) — unified frequency cap across sister domains. 2026-03-04 01:49:52
19 Vox Media LLC 1 21000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
20 Paramount Global 1 41000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
21 Graham Holdings Company 1 9500000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
22 Zillow Group 1 56000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:52
23 Tripadvisor Inc. 1 83000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:53
24 Reddit Inc. 1 430000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:53
25 Nexstar Media Group 1 21000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:53
26 Cox Enterprises 1 18000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:53
27 Yelp Inc. 1 62000000 5 20 0.00 0.00 Single-domain publisher — standard frequency caps apply. 2026-03-04 01:49:53
Section 8.0

Viewability Prediction

Predicts per-domain ad viewability using OpenPageRank, domain age, IAB category, and placement signals, with statistical correlation analysis identifying which domain intelligence signals most strongly drive viewability outcomes.

Key Findings
  • Mean predicted viewability from PageRank, Age, and IAB signals: 79.5%
  • 22 domains in High viewability tier
  • 8 signal-to-viewability correlations analyzed with statistical significance
8.0.1 — Domain Predictions
Table: adtech2_viewability_domain_predictions · 31 total rows
Purpose: Per-domain predicted viewability from PageRank, Age, IAB, and placement signals
Column Guide
id Auto-incrementing unique row identifier
domain Publisher website domain name
publisher_name Publisher brand name
open_page_rank No description available
domain_age_years Domain age in years from WHOIS registration
iab_category IAB category
web_filtering_category Web Filtering classification category
ad_format Ad format specification
ad_position Ad position (ATF/BTF/etc.)
device_type Device type
page_type No description available
historical_viewability_pct Historical viewability %
predicted_viewability_pct Predicted viewability %
prediction_confidence Prediction confidence (0-100)
viewability_tier Viewability tier
bid_adjustment_pct No description available
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Domain Publisher Name Open Page Rank Domain Age Years Iab Category Web Filtering Category Ad Format Ad Position Device Type Page Type Historical Viewability Pct Predicted Viewability Pct Prediction Confidence Viewability Tier Bid Adjustment Pct Created At
1 nytimes.com The New York Times 8.20 28 News News/Media Banner 300x250 ATF Desktop Article 82.40 95.00 81.65 High 10.00 2026-03-04 01:49:53
2 nytimes.com The New York Times 8.20 28 News News/Media Banner 300x600 BTF Mobile Article 61.20 62.15 83.63 Medium 0.00 2026-03-04 01:49:53
3 espn.com ESPN 8.00 27 Sports Sports Banner 728x90 ATF Desktop Article 75.80 95.00 87.77 High 10.00 2026-03-04 01:49:53
4 espn.com ESPN 8.00 27 Sports Sports Banner 300x250 Sidebar Desktop Scoreboard 68.30 88.25 81.87 High 10.00 2026-03-04 01:49:53
5 cnn.com CNN 8.50 30 News News/Media Banner 300x250 ATF Desktop Article 72.10 95.00 82.30 High 10.00 2026-03-04 01:49:53
6 cnn.com CNN 8.50 30 News News/Media Banner 300x600 BTF Mobile Article 48.50 50.31 87.05 Medium -15.00 2026-03-04 01:49:53
7 bloomberg.com Bloomberg 8.10 26 Business News/Media Banner 970x250 ATF Desktop Article 85.60 95.00 83.19 High 10.00 2026-03-04 01:49:53
8 washingtonpost.com The Washington Post 7.80 26 News News/Media Banner 300x250 ATF Desktop Article 79.30 95.00 86.05 High 10.00 2026-03-04 01:49:53
9 washingtonpost.com The Washington Post 7.80 26 News News/Media Native In-Feed In-Article Mobile Article 71.80 85.02 86.49 High 10.00 2026-03-04 01:49:53
10 forbes.com Forbes 7.50 25 Business Business/Finance Banner 300x250 ATF Desktop Article 66.70 95.00 80.06 High 10.00 2026-03-04 01:49:53
11 forbes.com Forbes 7.50 25 Business Business/Finance Banner 728x90 BTF Desktop Listicle 52.10 60.93 86.98 Medium 0.00 2026-03-04 01:49:53
12 buzzfeed.com BuzzFeed 6.50 12 Entertainment Entertainment Banner 300x250 ATF Mobile Listicle 55.40 68.54 79.55 Medium 0.00 2026-03-04 01:49:53
13 buzzfeed.com BuzzFeed 6.50 12 Entertainment Entertainment Native In-Feed In-Feed Mobile Feed 62.80 71.64 81.37 High 0.00 2026-03-04 01:49:53
14 dailymail.co.uk Daily Mail 7.60 27 News News/Media Banner 300x250 ATF Desktop Article 51.20 76.56 81.17 High 10.00 2026-03-04 01:49:53
15 dailymail.co.uk Daily Mail 7.60 27 News News/Media Banner 300x600 BTF Mobile Article 38.60 41.48 86.24 Low -15.00 2026-03-04 01:49:53
16 weather.com The Weather Channel 7.40 28 Science Weather Banner 300x250 ATF Mobile Forecast 73.40 95.00 87.10 High 10.00 2026-03-04 01:49:53
17 healthline.com Healthline Media 6.80 18 Health & Fitness Health Banner 300x250 ATF Desktop Article 70.20 93.92 88.33 High 10.00 2026-03-04 01:49:53
18 healthline.com Healthline Media 6.80 18 Health & Fitness Health Banner 300x250 In-Article Mobile Article 58.90 68.67 84.12 Medium 0.00 2026-03-04 01:49:53
19 wired.com WIRED 6.80 27 Technology & Computing Technology Banner 970x250 ATF Desktop Article 78.50 95.00 84.79 High 10.00 2026-03-04 01:49:53
20 techcrunch.com TechCrunch 7.20 19 Technology & Computing Technology Banner 300x250 ATF Desktop Article 74.90 95.00 85.17 High 10.00 2026-03-04 01:49:53
21 reddit.com Reddit 7.50 19 Technology & Computing Social Media Native Promoted In-Feed Desktop Feed 69.10 87.53 80.46 High 10.00 2026-03-04 01:49:53
22 reddit.com Reddit 7.50 19 Technology & Computing Social Media Native Promoted In-Feed Mobile Feed 64.50 73.07 82.89 High 0.00 2026-03-04 01:49:53
23 webmd.com WebMD 7.00 24 Health & Fitness Health Banner 300x250 ATF Desktop Article 65.30 88.48 81.33 High 10.00 2026-03-04 01:49:53
24 webmd.com WebMD 7.00 24 Health & Fitness Health Banner 300x600 BTF Mobile Article 44.80 41.11 81.78 Low -15.00 2026-03-04 01:49:53
25 tripadvisor.com TripAdvisor 7.00 24 Travel Travel Banner 300x250 ATF Desktop Listing 71.60 95.00 82.65 High 10.00 2026-03-04 01:49:53
26 zillow.com Zillow 7.30 19 Real Estate Real Estate Banner 728x90 ATF Desktop Listing 76.80 95.00 81.70 High 10.00 2026-03-04 01:49:53
27 cnet.com CNET 7.10 29 Technology & Computing Technology Banner 300x250 ATF Desktop Review 67.40 93.40 88.57 High 10.00 2026-03-04 01:49:53
28 allrecipes.com Allrecipes 6.20 26 Food & Drink Food/Recipes Banner 300x250 ATF Desktop Recipe 63.80 89.39 83.49 High 10.00 2026-03-04 01:49:53
29 allrecipes.com Allrecipes 6.20 26 Food & Drink Food/Recipes Banner 300x250 In-Recipe Mobile Recipe 56.20 58.93 84.69 Medium 0.00 2026-03-04 01:49:53
30 theguardian.com The Guardian 7.20 27 News News/Media Banner 300x250 ATF Desktop Article 80.10 95.00 83.19 High 10.00 2026-03-04 01:49:53
31 bestproductreviews.xyz Best Product Reviews 0.30 1 Shopping MFA/Clickbait Banner 300x250 ATF Mobile Listicle 32.10 25.00 62.00 Low -15.00 2026-03-04 01:49:53
8.0.2 — Signal Correlations
Table: adtech2_viewability_signal_correlations · 8 total rows
Purpose: Signal-to-viewability correlation analysis with statistical significance
Column Guide
id Auto-incrementing unique row identifier
signal_name Signal name (e.g., OpenPageRank, /about detection)
signal_category No description available
correlation_with_viewability No description available
avg_impact_pct No description available
sample_size No description available
statistical_significance No description available
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Signal Name Signal Category Correlation With Viewability Avg Impact Pct Sample Size Statistical Significance Created At
1 OpenPageRank Domain Authority 0.720 8.50 31 p < 0.001 2026-03-04 01:49:53
2 Domain Age Domain Authority 0.450 4.20 31 p < 0.01 2026-03-04 01:49:53
3 Has About Page Domain Intelligence 0.380 3.80 31 p < 0.01 2026-03-04 01:49:53
4 Web Filtering (Safe) Content Classification 0.550 6.10 31 p < 0.001 2026-03-04 01:49:53
5 Ad Position (ATF) Placement 0.820 12.30 31 p < 0.001 2026-03-04 01:49:53
6 Device (Desktop) Placement 0.350 3.50 31 p < 0.05 2026-03-04 01:49:53
7 IAB Category (News) Content Classification 0.280 2.80 31 p < 0.05 2026-03-04 01:49:53
8 MFA/Clickbait Flag Content Classification -0.680 -9.20 31 p < 0.001 2026-03-04 01:49:53
Section 9.0

Auction Intelligence

Detects domain spoofing, IAB category mismatches, and OpenPageRank discrepancies to flag auction integrity issues, generating per-domain trust verification scores with integrity grading.

Key Findings
  • 19 domain anomalies detected (spoofing, category mismatch, PageRank discrepancy)
  • 7 anomalies flagged as Critical severity
9.0.1 — Domain Anomalies
Table: adtech2_auction_domain_anomalies · 19 total rows
Purpose: Domain spoofing, category mismatch, and PageRank discrepancy alerts
Column Guide
id Auto-incrementing unique row identifier
domain Publisher website domain name
claimed_publisher_name No description available
anomaly_type Anomaly type (Domain Spoofing/Category Mismatch/PageRank Discrepancy)
severity Severity level
description Detailed description of the finding
open_page_rank No description available
web_filtering_category_actual No description available
iab_category_claimed No description available
confidence_score No description available
estimated_waste_usd Estimated wasted spend due to anomaly in USD
recommended_action AI-recommended action
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Domain Claimed Publisher Name Anomaly Type Severity Open Page Rank Web Filtering Category Actual Iab Category Claimed Confidence Score Estimated Waste Usd Recommended Action Created At
1 nytimes-today.xyz The New York Times Domain Spoofing Critical 0.30 MFA/Clickbait News 98.00 6000.00 Block immediately 2026-03-04 01:49:53
2 nytimes-today.xyz The New York Times Category Mismatch High 0.30 MFA/Clickbait News 90.00 3000.00 Investigate and monitor 2026-03-04 01:49:53
3 nytimes-today.xyz The New York Times Unverified Publisher Medium 0.30 MFA/Clickbait News 75.00 1000.00 Flag for review 2026-03-04 01:49:53
4 nytimes-today.xyz The New York Times Missing Ads.txt Medium 0.30 MFA/Clickbait News 70.00 2000.00 Flag for review 2026-03-04 01:49:53
5 espn-livescores.co ESPN Live Scores Domain Spoofing Critical 0.20 Malware/Scam Sports 98.00 2250.00 Block immediately 2026-03-04 01:49:53
6 espn-livescores.co ESPN Live Scores Malware/Phishing Critical 0.20 Malware/Scam Sports 99.00 2250.00 Block immediately 2026-03-04 01:49:53
7 espn-livescores.co ESPN Live Scores Unverified Publisher Medium 0.20 Malware/Scam Sports 75.00 375.00 Flag for review 2026-03-04 01:49:53
8 espn-livescores.co ESPN Live Scores Missing Ads.txt Medium 0.20 Malware/Scam Sports 70.00 750.00 Flag for review 2026-03-04 01:49:53
9 cnn-breaking.info CNN Breaking News Domain Spoofing Critical 0.40 MFA/Clickbait News 98.00 4200.00 Block immediately 2026-03-04 01:49:53
10 cnn-breaking.info CNN Breaking News Category Mismatch High 0.40 MFA/Clickbait News 90.00 2100.00 Investigate and monitor 2026-03-04 01:49:53
11 cnn-breaking.info CNN Breaking News Unverified Publisher Medium 0.40 MFA/Clickbait News 75.00 700.00 Flag for review 2026-03-04 01:49:53
12 bloomberg-market.net Bloomberg Markets Domain Spoofing Critical 0.10 Phishing Business 98.00 900.00 Block immediately 2026-03-04 01:49:54
13 bloomberg-market.net Bloomberg Markets Malware/Phishing Critical 0.10 Phishing Business 99.00 900.00 Block immediately 2026-03-04 01:49:54
14 bloomberg-market.net Bloomberg Markets Unverified Publisher Medium 0.10 Phishing Business 75.00 150.00 Flag for review 2026-03-04 01:49:54
15 bloomberg-market.net Bloomberg Markets Missing Ads.txt Medium 0.10 Phishing Business 70.00 300.00 Flag for review 2026-03-04 01:49:54
16 fox-newsalert.com Fox News Alert Domain Spoofing Critical 0.50 MFA/Clickbait News 98.00 3150.00 Block immediately 2026-03-04 01:49:54
17 fox-newsalert.com Fox News Alert Category Mismatch High 0.50 MFA/Clickbait News 90.00 1575.00 Investigate and monitor 2026-03-04 01:49:54
18 fox-newsalert.com Fox News Alert Unverified Publisher Medium 0.50 MFA/Clickbait News 75.00 525.00 Flag for review 2026-03-04 01:49:54
19 fox-newsalert.com Fox News Alert Missing Ads.txt Medium 0.50 MFA/Clickbait News 70.00 1050.00 Flag for review 2026-03-04 01:49:54
9.0.2 — Integrity Scores
Table: adtech2_auction_integrity_scores · 31 total rows
Purpose: Per-domain trust verification scores with integrity grading
Column Guide
id Auto-incrementing unique row identifier
domain Publisher website domain name
claimed_publisher_name No description available
trust_verification_score No description available
pagerank_consistency No description available
category_consistency No description available
about_page_verification No description available
ads_txt_verification No description available
overall_integrity_grade No description available
ssp_name Supply-Side Platform name
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Domain Claimed Publisher Name Trust Verification Score Pagerank Consistency Category Consistency About Page Verification Ads Txt Verification Overall Integrity Grade Ssp Name Created At
1 nytimes.com The New York Times 93.30 99.24 92.15 87.75 92.79 A+ Google AdX 2026-03-04 01:49:53
2 espn.com ESPN 95.72 97.42 96.06 93.92 95.00 A+ Google AdX 2026-03-04 01:49:53
3 cnn.com CNN 93.84 100.00 92.18 87.19 95.00 A+ OpenX 2026-03-04 01:49:53
4 washingtonpost.com The Washington Post 90.07 90.76 93.19 91.50 83.36 A+ PubMatic 2026-03-04 01:49:53
5 bloomberg.com Bloomberg 89.22 95.52 95.54 93.09 67.05 A Index Exchange 2026-03-04 01:49:53
6 foxnews.com Fox News 90.75 85.83 96.19 88.40 94.24 A+ Magnite 2026-03-04 01:49:53
7 techcrunch.com TechCrunch 84.48 89.14 94.02 85.93 63.77 A TripleLift 2026-03-04 01:49:53
8 weather.com The Weather Channel 93.44 90.88 95.62 93.07 95.00 A+ Amazon APS 2026-03-04 01:49:53
9 cbsnews.com CBS News 88.20 84.22 97.84 88.79 81.42 A FreeWheel 2026-03-04 01:49:53
10 forbes.com Forbes 93.92 91.98 95.71 93.62 95.00 A+ Sharethrough 2026-03-04 01:49:53
11 healthline.com Healthline Media 84.80 82.83 92.27 87.28 75.32 A Criteo 2026-03-04 01:49:53
12 wired.com WIRED 78.42 79.08 93.40 86.01 49.22 B Teads 2026-03-04 01:49:53
13 nytimes-today.xyz The New York Times 10.08 4.41 15.47 15.55 5.00 F OpenX 2026-03-04 01:49:53
14 espn-livescores.co ESPN Live Scores 12.24 1.00 24.05 19.72 5.00 F PubMatic 2026-03-04 01:49:53
15 cnn-breaking.info CNN Breaking News 10.20 2.83 20.94 12.45 5.00 F Magnite 2026-03-04 01:49:54
16 bloomberg-market.net Bloomberg Markets 30.79 4.14 95.84 18.35 5.00 D Xandr 2026-03-04 01:49:54
17 fox-newsalert.com Fox News Alert 12.19 8.06 21.64 13.44 5.00 F Sovrn 2026-03-04 01:49:54
18 reddit.com Reddit 90.85 88.89 93.61 87.11 95.00 A+ Amazon APS 2026-03-04 01:49:54
19 dailymail.co.uk Daily Mail 93.40 93.46 93.89 91.55 95.00 A+ SpotX 2026-03-04 01:49:54
20 buzzfeed.com BuzzFeed 88.74 80.49 94.75 87.65 94.97 A Smaato 2026-03-04 01:49:54
21 people.com People Magazine 86.77 80.77 93.58 90.85 82.18 A Kargo 2026-03-04 01:49:54
22 webmd.com WebMD 86.71 83.40 93.32 94.98 73.08 A Yieldmo 2026-03-04 01:49:54
23 cnet.com CNET 87.42 82.75 92.28 86.10 90.02 A Media.net 2026-03-04 01:49:54
24 politico.com Politico 80.18 79.75 94.53 85.64 56.05 A Undertone 2026-03-04 01:49:54
25 cnbc.com CNBC 88.14 92.98 95.17 94.71 63.89 A AppNexus 2026-03-04 01:49:54
26 tripadvisor.com TripAdvisor 86.42 81.07 96.32 91.82 75.30 A Verizon Media 2026-03-04 01:49:54
27 allrecipes.com Allrecipes 84.29 73.00 95.85 86.12 84.48 A 33Across 2026-03-04 01:49:54
28 investopedia.com Investopedia 84.05 82.52 97.72 93.76 57.11 A Index Exchange 2026-03-04 01:49:54
29 theatlantic.com The Atlantic 86.23 88.80 93.07 94.13 63.96 A GumGum 2026-03-04 01:49:54
30 realtor.com Realtor.com 85.53 85.19 95.83 91.09 66.22 A Xandr 2026-03-04 01:49:54
31 motortrend.com MotorTrend 86.41 77.18 95.24 92.79 81.24 A Magnite 2026-03-04 01:49:54
Section 10.0

Cross-Exchange Arbitrage

Detects per-publisher cross-SSP price gaps and compares SSP-level pricing using /partners and /api domain signals to identify exchange-switching opportunities with quantified savings potential.

Key Findings
  • 7 high-scoring cross-SSP arbitrage opportunities (score >= 60)
  • Average cross-SSP price gap: 25.5%
  • Total monthly arbitrage savings potential: $6,892,500
10.0.1 — Domain Detection
Table: adtech2_arbitrage_domain_detection · 31 total rows
Purpose: Per-publisher cross-SSP price gap detection with savings potential
Column Guide
id Auto-incrementing unique row identifier
publisher_domain Publisher website domain
publisher_name Publisher brand name
open_page_rank No description available
iab_category IAB category
ssp_a_name First SSP in price comparison
ssp_a_cpm No description available
ssp_b_name Second SSP in price comparison
ssp_b_cpm No description available
price_gap_cpm CPM price gap
price_gap_pct Price gap %
arbitrage_opportunity_score Arbitrage opportunity (0-100)
recommended_exchange Recommended exchange for best pricing
monthly_savings_potential Total monthly savings potential in USD
confidence No description available
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Publisher Domain Publisher Name Open Page Rank Iab Category Ssp A Name Ssp A Cpm Ssp B Name Ssp B Cpm Price Gap Cpm Price Gap Pct Arbitrage Opportunity Score Recommended Exchange Monthly Savings Potential Confidence Created At
1 nytimes.com The New York Times 8.20 News Google AdX 4.8000 OpenX 3.6000 1.2000 25.00 56.02 OpenX 320400.00 High 2026-03-04 01:49:54
2 espn.com ESPN 8.00 Sports Google AdX 5.1000 PubMatic 4.2000 0.9000 17.65 39.68 PubMatic 256500.00 High 2026-03-04 01:49:54
3 cnn.com CNN 8.50 News Index Exchange 3.4000 Magnite 2.8000 0.6000 17.65 42.68 Magnite 216000.00 High 2026-03-04 01:49:54
4 bloomberg.com Bloomberg 8.10 Business Google AdX 8.9000 Index Exchange 7.2000 1.7000 19.10 43.64 Index Exchange 214200.00 High 2026-03-04 01:49:54
5 washingtonpost.com The Washington Post 7.80 News PubMatic 4.6000 OpenX 3.5000 1.1000 23.91 54.36 OpenX 224400.00 High 2026-03-04 01:49:54
6 foxnews.com Fox News 7.00 News Magnite 9.8000 SpotX 8.2000 1.6000 16.33 40.91 SpotX 326400.00 High 2026-03-04 01:49:54
7 nbcnews.com NBC News 7.00 News Xandr 3.2000 OpenX 2.4000 0.8000 25.00 55.64 OpenX 100800.00 High 2026-03-04 01:49:54
8 techcrunch.com TechCrunch 7.20 Technology & Computing TripleLift 6.8000 Sharethrough 5.4000 1.4000 20.59 42.98 Sharethrough 105000.00 High 2026-03-04 01:49:54
9 weather.com The Weather Channel 7.40 Science Amazon APS 4.2000 InMobi 2.8000 1.4000 33.33 65.17 InMobi 462000.00 High 2026-03-04 01:49:54
10 cbsnews.com CBS News 7.00 News FreeWheel 14.8000 Magnite 11.5000 3.3000 22.30 44.69 Magnite 405900.00 High 2026-03-04 01:49:54
11 forbes.com Forbes 7.50 Business OpenX 4.1000 Sovrn 2.9000 1.2000 29.27 57.65 Sovrn 259200.00 High 2026-03-04 01:49:54
12 buzzfeed.com BuzzFeed 6.50 Entertainment Sharethrough 2.8000 EMX Digital 1.5000 1.3000 46.43 83.69 EMX Digital 253500.00 High 2026-03-04 01:49:54
13 dailymail.co.uk Daily Mail 7.60 News Improve Digital 2.4000 Yieldmo 1.8000 0.6000 25.00 49.91 Yieldmo 180000.00 High 2026-03-04 01:49:54
14 healthline.com Healthline Media 6.80 Health & Fitness Criteo 3.6000 Sovrn 2.2000 1.4000 38.89 70.53 Sovrn 399000.00 High 2026-03-04 01:49:54
15 wired.com WIRED 6.80 Technology & Computing GumGum 9.2000 33Across 6.8000 2.4000 26.09 54.93 33Across 100800.00 High 2026-03-04 01:49:54
16 wsj.com Wall Street Journal 8.00 Business Google AdX 12.5000 Kargo 10.8000 1.7000 13.60 37.76 Kargo 158100.00 Medium 2026-03-04 01:49:54
17 theatlantic.com The Atlantic 7.40 News GumGum 8.4000 TripleLift 6.5000 1.9000 22.62 47.49 TripleLift 182400.00 High 2026-03-04 01:49:54
18 reddit.com Reddit 7.50 Technology & Computing Amazon APS 3.8000 BidSwitch 2.6000 1.2000 31.58 64.08 BidSwitch 270000.00 High 2026-03-04 01:49:54
19 usatoday.com USA Today 6.80 News Smaato 2.1000 InMobi 1.4000 0.7000 33.33 67.07 InMobi 65100.00 High 2026-03-04 01:49:54
20 people.com People Magazine 6.70 Entertainment Kargo 10.5000 Yieldmo 7.8000 2.7000 25.71 49.02 Yieldmo 364500.00 High 2026-03-04 01:49:54
21 webmd.com WebMD 7.00 Health & Fitness Criteo 3.4000 Media.net 2.5000 0.9000 26.47 57.15 Media.net 216000.00 High 2026-03-04 01:49:54
22 politico.com Politico 6.50 News Undertone 12.8000 33Across 9.5000 3.3000 25.78 54.26 33Across 158400.00 High 2026-03-04 01:49:54
23 cnbc.com CNBC 7.50 Business AppNexus 5.2000 Rubicon Project 4.1000 1.1000 21.15 46.45 Rubicon Project 95700.00 High 2026-03-04 01:49:54
24 theguardian.com The Guardian 7.20 News Improve Digital 3.1000 OpenX 2.3000 0.8000 25.81 51.36 OpenX 204000.00 High 2026-03-04 01:49:54
25 tripadvisor.com TripAdvisor 7.00 Travel Verizon Media 3.8000 Smaato 2.6000 1.2000 31.58 66.03 Smaato 180000.00 High 2026-03-04 01:49:54
26 abcnews.go.com ABC News 7.20 News Rubicon Project 3.9000 AppNexus 3.1000 0.8000 20.51 44.86 AppNexus 91200.00 High 2026-03-04 01:49:54
27 zillow.com Zillow 7.30 Real Estate Google AdX 8.2000 Index Exchange 6.4000 1.8000 21.95 45.27 Index Exchange 324000.00 High 2026-03-04 01:49:54
28 yelp.com Yelp 7.30 Business 33Across 4.8000 Media.net 3.5000 1.3000 27.08 52.99 Media.net 241800.00 High 2026-03-04 01:49:54
29 allrecipes.com Allrecipes 6.20 Food & Drink PubMatic 2.9000 Sovrn 2.1000 0.8000 27.59 57.56 Sovrn 132000.00 High 2026-03-04 01:49:54
30 investopedia.com Investopedia 6.90 Personal Finance Index Exchange 5.5000 Xandr 4.3000 1.2000 21.82 48.36 Xandr 151200.00 High 2026-03-04 01:49:54
31 imdb.com IMDb 7.00 Entertainment Amazon APS 4.5000 OpenX 3.2000 1.3000 28.89 60.79 OpenX 234000.00 High 2026-03-04 01:49:54
10.0.2 — SSP Comparison
Table: adtech2_arbitrage_ssp_comparison · 27 total rows
Purpose: SSP-level comparison with /partners and /api domain signals
Column Guide
id Auto-incrementing unique row identifier
ssp_name Supply-Side Platform name
avg_cpm Average CPM price
publisher_count No description available
has_partners_signal No description available
has_api_signal No description available
avg_publisher_pagerank No description available
price_consistency_score Price consistency (0-100)
best_for Best use case for this exchange
ai_analysis AI analysis summary
created_at Timestamp when record was created
Id Ssp Name Avg Cpm Publisher Count Has Partners Signal Has Api Signal Avg Publisher Pagerank Price Consistency Score Best For Created At
1 Google AdX 7.9000 5 3 0 7.92 71.50 Balanced performance — competitive pricing with quality inventory 2026-03-04 01:49:54
2 OpenX 3.1833 6 5 0 7.45 78.41 Budget-conscious campaigns — lower CPMs across inventory 2026-03-04 01:49:54
3 PubMatic 3.9000 3 3 0 7.33 86.25 Budget-conscious campaigns — lower CPMs across inventory 2026-03-04 01:49:54
4 Index Exchange 5.6250 4 3 0 7.70 72.40 Balanced performance — competitive pricing with quality inventory 2026-03-04 01:49:54
5 Magnite 8.0333 3 3 0 7.50 62.69 Premium inventory — higher CPMs but premium publishers 2026-03-04 01:49:54
6 SpotX 8.2000 1 1 0 7.00 98.00 Premium inventory — higher CPMs but premium publishers 2026-03-04 01:49:54
7 Xandr 3.7500 2 2 0 6.95 88.40 Budget-conscious campaigns — lower CPMs across inventory 2026-03-04 01:49:54
8 TripleLift 6.6500 2 1 0 7.30 98.00 Balanced performance — competitive pricing with quality inventory 2026-03-04 01:49:54
9 Sharethrough 4.1000 2 0 0 6.85 76.70 Balanced performance — competitive pricing with quality inventory 2026-03-04 01:49:54
10 Amazon APS 4.1667 3 1 1 7.30 94.27 Balanced performance — competitive pricing with quality inventory 2026-03-04 01:49:54
11 InMobi 2.1000 2 2 0 7.10 70.46 Budget-conscious campaigns — lower CPMs across inventory 2026-03-04 01:49:54
12 FreeWheel 14.8000 1 1 0 7.00 97.28 Premium inventory — higher CPMs but premium publishers 2026-03-04 01:49:54
13 Sovrn 2.4000 3 3 0 6.83 84.10 Budget-conscious campaigns — lower CPMs across inventory 2026-03-04 01:49:54
14 EMX Digital 1.5000 1 0 0 6.50 95.80 Budget-conscious campaigns — lower CPMs across inventory 2026-03-04 01:49:54
15 Improve Digital 2.7500 2 2 0 7.40 86.04 Budget-conscious campaigns — lower CPMs across inventory 2026-03-04 01:49:54
16 Yieldmo 4.8000 2 2 0 7.15 57.55 Balanced performance — competitive pricing with quality inventory 2026-03-04 01:49:54
17 Criteo 3.5000 2 2 0 6.90 95.00 Budget-conscious campaigns — lower CPMs across inventory 2026-03-04 01:49:54
18 GumGum 8.8000 2 1 0 7.10 97.01 Premium inventory — higher CPMs but premium publishers 2026-03-04 01:49:54
19 33Across 7.0333 3 0 1 6.87 73.91 Balanced performance — competitive pricing with quality inventory 2026-03-04 01:49:55
20 Kargo 10.6500 2 1 0 7.35 97.31 Premium inventory — higher CPMs but premium publishers 2026-03-04 01:49:55
21 BidSwitch 2.6000 1 0 1 7.50 97.10 Budget-conscious campaigns — lower CPMs across inventory 2026-03-04 01:49:55
22 Smaato 2.3500 2 2 0 6.90 88.05 Budget-conscious campaigns — lower CPMs across inventory 2026-03-04 01:49:55
23 Media.net 3.0000 2 1 1 7.15 90.08 Budget-conscious campaigns — lower CPMs across inventory 2026-03-04 01:49:55
24 Undertone 12.8000 1 0 0 6.50 98.00 Premium inventory — higher CPMs but premium publishers 2026-03-04 01:49:55
25 AppNexus 4.1500 2 2 0 7.35 80.90 Balanced performance — competitive pricing with quality inventory 2026-03-04 01:49:55
26 Rubicon Project 4.0000 2 2 0 7.35 94.27 Balanced performance — competitive pricing with quality inventory 2026-03-04 01:49:55
27 Verizon Media 3.8000 1 1 0 7.00 98.00 Budget-conscious campaigns — lower CPMs across inventory 2026-03-04 01:49:55
Appendix A

Domain Intelligence & Programmatic Glossary

Page Type Detection
The automated identification of specific page types on a domain (e.g., /about, /blog, /products, /legal, /press, /investors, /careers, /partners, /api, /docs) to extract structured intelligence signals about the organization, content strategy, and business maturity.
OpenPageRank
An open-source domain authority metric on a 0-10 scale derived from web link graph analysis. Used as a proxy for domain authority, trust, and traffic quality. Higher PageRank correlates with legitimate, high-traffic domains.
Domain Age
The number of days or years since a domain was first registered, obtained from WHOIS records. Older domains generally indicate established, legitimate operations. Very new domains may signal MFA or fraudulent sites.
Web Filtering Categories
Content safety classifications assigned to domains by web filtering services (e.g., Webshrinker, Zvelo). Categories include News, Entertainment, Adult, Gambling, Malware, etc. Used for brand safety assessment and content verification.
IAB Categories
The Interactive Advertising Bureau Content Taxonomy, a hierarchical classification system for digital content. Tier 1 categories (e.g., News, Sports, Technology) and Tier 2 sub-categories enable precise contextual targeting and brand safety controls.
Personas
Audience archetypes inferred from domain content analysis, page type signals, and IAB categories. Examples include "Tech Decision Maker," "Health Enthusiast," or "Finance Professional." Used for cookieless audience targeting.
MFA (Made-For-Advertising)
Websites created primarily to generate advertising revenue rather than provide genuine content value. Identified by signals such as low domain age, thin content, high ad density, low PageRank, and absence of /about or /legal pages.
Domain Spoofing
A fraud technique where a low-quality domain misrepresents itself as a premium publisher in bid requests. Detected by cross-referencing claimed domain identity against PageRank, domain age, Web Filtering category, and ads.txt authorization.
PageRank Bands
Classification of domains into tiers based on OpenPageRank score: High (>7) for premium authority domains, Mid (4-7) for established mid-market domains, and Low (<4) for emerging or low-authority domains. Used to calibrate bid shading and quality tiers.
SPO (Supply Path Optimization)
The practice of analyzing and rationalizing the paths between DSPs and publishers to remove unnecessary intermediaries, reduce fees, and improve transparency in programmatic supply chains.
SSP (Supply-Side Platform)
Technology platform that enables publishers to manage, sell, and optimize their available ad inventory programmatically across multiple demand sources and ad exchanges.
DSP (Demand-Side Platform)
Technology platform used by advertisers and agencies to purchase digital ad inventory programmatically across multiple ad exchanges and SSPs through a single interface.
CPM (Cost Per Mille)
The cost an advertiser pays per 1,000 ad impressions served. The standard pricing model in programmatic advertising for display, video, and CTV inventory.
CTV (Connected TV)
Television sets connected to the internet via built-in smart TV functionality or external devices (Roku, Fire TV, Apple TV), enabling streaming content delivery and addressable advertising.
AVOD (Ad-Supported Video on Demand)
A streaming business model where content is free for viewers and monetized through advertising. Examples include Tubi, Pluto TV, and ad-supported tiers of major streaming services.
FAST (Free Ad-Supported Streaming TV)
Linear-style streaming channels delivered over the internet at no cost to the viewer, monetized entirely through advertising. Mimics the traditional TV experience with scheduled programming.
vMVPD (Virtual Multichannel Video Programming Distributor)
A streaming service that delivers live and on-demand TV channels over the internet, functioning as a virtual cable provider. Examples include YouTube TV, Hulu + Live TV, and Sling TV.
PG (Programmatic Guaranteed)
A direct deal between a buyer and seller executed programmatically at a fixed price and guaranteed volume. Combines the efficiency of programmatic with the certainty of direct buys.
IAB (Interactive Advertising Bureau)
Industry trade organization that develops technical standards, best practices, and research for digital advertising, including the Content Taxonomy used for contextual categorization.
ads.txt (Authorized Digital Sellers)
An IAB-initiated text file hosted on publisher domains that lists authorized sellers of that publisher's inventory, helping to prevent unauthorized reselling and domain spoofing fraud.
sellers.json
A standard JSON file published by SSPs and exchanges that maps seller account IDs to business names and domains, enabling buyers to verify the legitimacy of inventory sources.
Bid Shading
A technique used in first-price auctions where DSPs algorithmically reduce bids below the maximum willingness-to-pay to avoid overpayment while maintaining competitive win rates.
Viewability
A metric measuring whether an ad was actually seen by a user. The IAB/MRC standard requires 50% of a display ad's pixels to be visible in the viewport for at least 1 second (2 seconds for video).
IVT (Invalid Traffic)
Non-human or fraudulent ad traffic including bots, crawlers, click farms, and other schemes that generate impressions or clicks not from genuine user interest. Subdivided into GIVT (general) and SIVT (sophisticated).
Frequency Capping
Limiting the number of times a specific user sees a particular ad within a defined time period to prevent ad fatigue, improve user experience, and optimize campaign spend efficiency.
RTB (Real-Time Bidding)
An auction-based mechanism where ad impressions are bought and sold programmatically in real time (typically under 100 milliseconds) as a user loads a web page or app.
Appendix B

Data Dictionary

Column-level documentation for all 20 output tables generated by the Programmatic Trading AI Agent Platform. Each table is produced by an AI agent that leverages domain intelligence signals -- OpenPageRank, page type detection, domain age, Web Filtering categories, and IAB taxonomy -- through GPT-4o-mini analysis, writing structured results to MySQL.

1.0 — adtech2_spo_ssp_ecosystem
SSP Ecosystem Profiles
Column Type Description
id INT Auto-increment primary key
publisher_domain VARCHAR(255) Publisher website domain (e.g., nytimes.com)
publisher_name VARCHAR(255) Publisher brand name
ssp_name VARCHAR(255) Supply-Side Platform name
ssp_domain VARCHAR(255) SSP primary domain
ecosystem_health_score DECIMAL(5,2) Overall SSP ecosystem health score (0-100)
api_maturity_score DECIMAL(5,2) SSP API maturity from /api and /docs page analysis (0-100)
partner_network_score DECIMAL(5,2) Publisher network health from /partners page (0-100)
documentation_score DECIMAL(5,2) Documentation quality from /docs page analysis (0-100)
organizational_health_score DECIMAL(5,2) Organizational health from /careers and /press signals (0-100)
supply_chain_hops INT Number of intermediaries in the supply path
path_efficiency_score DECIMAL(5,2) AI-computed path efficiency score (0-100)
redundancy_flag TINYINT(1) Whether this path contains redundant intermediaries (0/1)
cost_per_hop DECIMAL(8,4) Estimated cost added per intermediary hop (USD)
estimated_take_rate_pct DECIMAL(5,2) Estimated total intermediary take rate (%)
transparency_score DECIMAL(5,2) Transparency score based on ads.txt and sellers.json (0-100)
ads_txt_verified TINYINT(1) Whether publisher ads.txt authorizes this SSP (0/1)
sellers_json_valid TINYINT(1) Whether SSP sellers.json is valid and complete (0/1)
recommended_action VARCHAR(255) AI-recommended optimization action
monthly_impressions BIGINT Monthly impression volume through this path
potential_savings_usd DECIMAL(12,2) Estimated monthly savings if path is optimized (USD)
ai_analysis TEXT Detailed AI narrative analysis of SSP ecosystem health
created_at TIMESTAMP Record creation timestamp
1.0 — adtech2_spo_path_rankings
Path Rankings
Column Type Description
id INT Auto-increment primary key
ssp_name VARCHAR(255) SSP brand name
ssp_domain VARCHAR(255) SSP primary domain
overall_rank INT Overall SSP ranking (lower is better)
api_maturity_score DECIMAL(5,2) API maturity from /api and /docs pages (0-100)
partner_network_score DECIMAL(5,2) Publisher network from /partners page (0-100)
documentation_score DECIMAL(5,2) Documentation quality from /docs (0-100)
organizational_health_score DECIMAL(5,2) Organizational health from /careers and /press (0-100)
transparency_score DECIMAL(5,2) Transparency and compliance score (0-100)
cost_efficiency_score DECIMAL(5,2) Cost efficiency relative to competitors (0-100)
fill_rate_score DECIMAL(5,2) Fill rate performance score (0-100)
fraud_protection_score DECIMAL(5,2) IVT/fraud detection capability score (0-100)
publisher_coverage INT Number of publisher domains available through this SSP
avg_take_rate_pct DECIMAL(5,2) Average SSP take rate percentage
sellers_json_completeness DECIMAL(5,2) Completeness of SSP sellers.json file (0-100)
spo_recommendation VARCHAR(255) AI recommendation for using this SSP
monthly_spend_usd DECIMAL(12,2) Total monthly spend through this SSP (USD)
ai_analysis TEXT Detailed AI narrative analysis of SSP ranking
created_at TIMESTAMP Record creation timestamp
2.0 — adtech2_invquality_domain_scores
Domain Quality Scores
Column Type Description
id INT Auto-increment primary key
domain VARCHAR(255) Publisher domain being scored
publisher_name VARCHAR(255) Publisher brand name
iab_category VARCHAR(255) IAB Content Taxonomy category
overall_quality_score DECIMAL(5,2) Composite domain quality score (0-100)
authority_score DECIMAL(5,2) Domain authority from OpenPageRank (0-100)
legitimacy_score DECIMAL(5,2) Legitimacy from /about, /contact, /legal presence (0-100)
content_safety_score DECIMAL(5,2) Content safety from Web Filtering categories (0-100)
mfa_risk_score DECIMAL(5,2) Made-For-Advertising risk score (0-100, higher = more risk)
trust_score DECIMAL(5,2) Trust from domain age, HTTPS, ads.txt (0-100)
quality_tier VARCHAR(50) Classified tier: Premium, High, Standard, Low, Risky
pagerank_value DECIMAL(4,2) OpenPageRank value (0-10 scale)
domain_age_years INT Domain registration age in years
domain_age_days INT Domain age in days since registration
monthly_uniques BIGINT Estimated monthly unique visitors
risk_flags TEXT Comma-separated risk flags (MFA, thin content, etc.)
recommended_bid_adjustment VARCHAR(100) Suggested CPM bid adjustment based on quality
ai_analysis TEXT Detailed AI domain quality assessment narrative
created_at TIMESTAMP Record creation timestamp
2.0 — adtech2_invquality_signal_breakdown
Signal Breakdown
Column Type Description
id INT Auto-increment primary key
domain VARCHAR(255) Publisher domain
signal_type VARCHAR(100) Signal category (PageRank, PageType, WebFiltering, DomainAge)
signal_name VARCHAR(255) Specific signal name (e.g., OpenPageRank, /about detection, Web Filtering category)
signal_source VARCHAR(100) Data source for this signal (API, crawl, WHOIS)
signal_value DECIMAL(8,2) Measured signal value
signal_weight DECIMAL(5,2) Weight of this signal in composite quality score
signal_status VARCHAR(50) Status: Strong, Moderate, Weak
impact_on_quality VARCHAR(100) Impact direction: Positive, Negative, Neutral
page_type_detected VARCHAR(100) Detected page type (/about, /legal, /blog, etc.)
web_filtering_category VARCHAR(255) Web Filtering classification if applicable
recommendation TEXT Recommendation based on signal analysis
ai_analysis TEXT AI analysis of signal implications
created_at TIMESTAMP Record creation timestamp
3.0 — adtech2_contextual_domain_enrichment
Domain Enrichment
Column Type Description
id INT Auto-increment primary key
domain VARCHAR(255) Publisher domain
page_url_sample TEXT Sample page URL analyzed for context
iab_tier1 VARCHAR(100) IAB Tier 1 category (e.g., News, Sports, Technology)
iab_tier2 VARCHAR(100) IAB Tier 2 sub-category
blog_frequency_score DECIMAL(5,2) Content publishing frequency from /blog analysis (0-100)
product_category_depth INT Product taxonomy depth from /products page analysis
sentiment VARCHAR(50) Content sentiment: Positive, Neutral, Negative
primary_persona VARCHAR(255) Primary audience persona identified
persona_confidence DECIMAL(5,2) Confidence in persona assignment (0-100)
secondary_personas TEXT Additional audience personas (pipe-separated)
topic_keywords TEXT Extracted topic keywords (comma-separated)
brand_safety_category VARCHAR(100) Brand safety classification from Web Filtering
cookieless_targeting_score DECIMAL(5,2) Suitability for cookieless targeting (0-100)
contextual_relevance_score DECIMAL(5,2) Contextual relevance quality score (0-100)
audience_affinity TEXT Audience affinity data (JSON)
ai_analysis TEXT AI contextual analysis narrative
created_at TIMESTAMP Record creation timestamp
3.0 — adtech2_contextual_advertiser_match
Advertiser Match
Column Type Description
id INT Auto-increment primary key
domain VARCHAR(255) Publisher domain
advertiser_vertical VARCHAR(255) Advertiser vertical for matching
match_score DECIMAL(5,2) Advertiser-to-publisher context match score (0-100)
expected_ctr_lift DECIMAL(5,2) Expected CTR lift from context matching (%)
expected_roas_lift DECIMAL(5,2) Expected ROAS lift from context matching (%)
iab_categories TEXT Matched IAB categories (pipe-separated)
persona_match VARCHAR(255) Matched persona profile name
estimated_reach BIGINT Estimated monthly unique reach
avg_cpm DECIMAL(8,2) Average CPM for this match (USD)
income_affinity VARCHAR(50) Audience income affinity: Low, Medium, High, Very High
age_affinity VARCHAR(50) Audience age affinity range
performance_index DECIMAL(5,2) Expected performance index vs. benchmark (100 = avg)
ai_segment_description TEXT AI-generated match analysis
created_at TIMESTAMP Record creation timestamp
4.0 — adtech2_bidshading_domain_recommendations
Domain Recommendations
Column Type Description
id INT Auto-increment primary key
domain VARCHAR(255) Publisher domain
exchange_name VARCHAR(255) SSP/Exchange name
ssp_domain VARCHAR(255) Exchange domain
pagerank_value DECIMAL(4,2) Domain OpenPageRank value (0-10)
pagerank_band VARCHAR(50) PageRank band: High (>7), Mid (4-7), Low (<4)
inventory_type VARCHAR(100) Inventory type: Display, Video, Native, Mobile
ad_format VARCHAR(100) Ad format specification
geo VARCHAR(50) Geographic targeting region
current_bid_cpm DECIMAL(8,4) Current average bid CPM (USD)
recommended_bid_cpm DECIMAL(8,4) AI-recommended shaded bid CPM (USD)
shade_pct DECIMAL(5,2) Recommended bid shade percentage based on PageRank band
predicted_win_rate DECIMAL(5,2) Predicted win rate at recommended bid (%)
predicted_savings_pct DECIMAL(5,2) Predicted cost savings percentage
floor_price_cpm DECIMAL(8,4) Publisher floor price CPM (USD)
confidence_level VARCHAR(50) Recommendation confidence: High, Medium, Low
ai_recommendation TEXT AI bid shading analysis narrative
created_at TIMESTAMP Record creation timestamp
4.0 — adtech2_bidshading_pagerank_bands
PageRank Bands
Column Type Description
id INT Auto-increment primary key
band_label VARCHAR(50) Band label: High (>7), Mid (4-7), Low (<4)
band_min_pagerank DECIMAL(4,2) Minimum PageRank value for this band
band_max_pagerank DECIMAL(4,2) Maximum PageRank value for this band
domain_count INT Number of domains in this PageRank band
avg_shade_pct DECIMAL(5,2) Average recommended bid shade for this band (%)
avg_win_rate DECIMAL(5,2) Average win rate for this band (%)
avg_clearing_price_cpm DECIMAL(8,4) Average clearing price CPM for this band (USD)
median_clearing_price_cpm DECIMAL(8,4) Median clearing price CPM for this band (USD)
price_volatility DECIMAL(5,2) Price volatility index for this band (0-100)
market_competitiveness VARCHAR(50) Market competition level: Low, Medium, High, Extreme
ai_market_analysis TEXT AI band-level market dynamics analysis narrative
created_at TIMESTAMP Record creation timestamp
5.0 — adtech2_pgdeal_publisher_qualification
Publisher Qualification
Column Type Description
id INT Auto-increment primary key
publisher_domain VARCHAR(255) Publisher website domain
publisher_name VARCHAR(255) Publisher brand name
iab_category VARCHAR(255) IAB Content Taxonomy category
pg_readiness_score DECIMAL(5,2) Overall PG deal readiness score (0-100)
ownership_stability_score DECIMAL(5,2) Ownership stability from /about and /investors (0-100)
press_presence_score DECIMAL(5,2) Media presence from /press page analysis (0-100)
investor_transparency_score DECIMAL(5,2) Investor transparency from /investors page (0-100)
content_quality_score DECIMAL(5,2) Content quality assessment (0-100)
audience_value_score DECIMAL(5,2) Audience value and demographics (0-100)
brand_safety_score DECIMAL(5,2) Brand safety from Web Filtering classification (0-100)
viewability_score DECIMAL(5,2) Historical viewability performance (0-100)
deal_tier VARCHAR(50) Deal tier classification: Platinum, Gold, Silver, Bronze
monthly_uniques BIGINT Estimated monthly unique visitors
estimated_pg_cpm DECIMAL(8,2) Estimated PG deal CPM (USD)
recommended_deal_type VARCHAR(100) Recommended deal structure type
ai_analysis TEXT AI publisher qualification assessment narrative
created_at TIMESTAMP Record creation timestamp
5.0 — adtech2_pgdeal_pipeline
Deal Pipeline
Column Type Description
id INT Auto-increment primary key
publisher_domain VARCHAR(255) Publisher website domain
publisher_name VARCHAR(255) Publisher brand name
deal_name VARCHAR(255) Proposed deal name/label
deal_type VARCHAR(100) Deal type: PG, PMP, Preferred Deal
deal_stage VARCHAR(100) Pipeline stage: Prospect, Qualified, Negotiation, Closed
estimated_cpm DECIMAL(8,2) Estimated deal CPM (USD)
estimated_monthly_impressions BIGINT Estimated monthly impression volume
estimated_monthly_spend DECIMAL(12,2) Estimated monthly spend (USD)
estimated_revenue DECIMAL(12,2) Estimated deal revenue (USD)
priority_rank INT Priority ranking (lower is higher priority)
audience_match_score DECIMAL(5,2) Audience alignment score (0-100)
negotiation_leverage VARCHAR(100) Buyer negotiation leverage assessment
contract_term_months INT Recommended contract term in months
ai_deal_strategy TEXT AI deal negotiation strategy narrative
created_at TIMESTAMP Record creation timestamp
6.0 — adtech2_ctv_platform_intelligence
Platform Intelligence
Column Type Description
id INT Auto-increment primary key
platform_name VARCHAR(255) CTV/OTT platform name
platform_domain VARCHAR(255) Platform website domain
platform_type VARCHAR(100) Platform type: SVOD, AVOD, FAST, vMVPD
ad_tier_score DECIMAL(5,2) Ad tier quality from /products page analysis (0-100)
content_deal_score DECIMAL(5,2) Content partnerships from /partners page (0-100)
strategy_score DECIMAL(5,2) Strategic direction from /press releases (0-100)
monthly_viewers BIGINT Monthly active viewers
ad_supported TINYINT(1) Whether platform has ad-supported tier (0/1)
programmatic_enabled TINYINT(1) Whether programmatic buying is available (0/1)
avg_cpm_30s DECIMAL(8,2) Average CPM for 30-second ad slot (USD)
estimated_avail_impressions BIGINT Estimated available ad impressions per month
content_genres TEXT Available content genres (pipe-separated)
primary_device VARCHAR(100) Primary viewing device type
reach_score DECIMAL(5,2) Reach potential score (0-100)
value_score DECIMAL(5,2) Value/efficiency score (0-100)
inventory_tier VARCHAR(50) Inventory tier: Premium, Standard, Long-tail
ai_analysis TEXT AI platform intelligence analysis narrative
created_at TIMESTAMP Record creation timestamp
6.0 — adtech2_ctv_strategy_recommendations
Strategy Recommendations
Column Type Description
id INT Auto-increment primary key
platform_name VARCHAR(255) CTV/OTT platform name
competitive_position VARCHAR(100) Market position: Leader, Challenger, Niche, Emerging
risk_level VARCHAR(50) Risk assessment: Low, Medium, High, Critical
budget_allocation_pct DECIMAL(5,2) Recommended CTV budget share (%)
audience_overlap_risk DECIMAL(5,2) Risk of audience overlap with other platforms (0-100)
content_differentiation_score DECIMAL(5,2) Content uniqueness score (0-100)
pricing_competitiveness DECIMAL(5,2) Pricing vs. market average (0-100)
growth_trajectory VARCHAR(50) Growth trend: Accelerating, Stable, Decelerating, Declining
best_use_case VARCHAR(255) Best campaign use case for this platform
top_genres TEXT Top-performing content genres
avg_session_minutes INT Average viewing session length (minutes)
completion_rate_estimate DECIMAL(5,2) Estimated ad completion rate (%)
ai_competitive_analysis TEXT AI strategic recommendation narrative
created_at TIMESTAMP Record creation timestamp
7.0 — adtech2_freqcap_ownership_graph
Ownership Graph
Column Type Description
id INT Auto-increment primary key
domain VARCHAR(255) Publisher domain
publisher_name VARCHAR(255) Publisher brand name
parent_company VARCHAR(255) Parent company from /about page analysis
legal_entity VARCHAR(255) Legal entity from /legal page analysis
leadership_overlap TEXT Leadership overlap with other domains from /leadership page
ownership_group_id INT Numeric group ID linking co-owned domains
sister_domains TEXT Co-owned domains (pipe-separated)
total_group_reach BIGINT Combined monthly uniques across ownership group
cross_domain_overlap_pct DECIMAL(5,2) Estimated audience overlap within group (%)
identity_solution VARCHAR(100) Identity solution: LiveRamp, ID5, First-Party, None
cookie_support TINYINT(1) Whether domain supports third-party cookies (0/1)
login_required TINYINT(1) Whether domain requires user login (0/1)
graph_confidence_score DECIMAL(5,2) Confidence in ownership graph accuracy (0-100)
ai_analysis TEXT AI ownership analysis narrative
created_at TIMESTAMP Record creation timestamp
7.0 — adtech2_freqcap_portfolio_recommendations
Portfolio Recommendations
Column Type Description
id INT Auto-increment primary key
ownership_group VARCHAR(255) Publisher ownership group name (parent company)
domains_in_group INT Number of domains in this ownership group
total_group_uniques BIGINT Combined monthly unique visitors
portfolio_overlap_score DECIMAL(5,2) Cross-domain overlap analysis score (0-100)
recommended_daily_cap INT Recommended daily frequency cap per user
recommended_weekly_cap INT Recommended weekly frequency cap per user
current_avg_frequency DECIMAL(5,2) Current average ad frequency per user
optimal_frequency DECIMAL(5,2) AI-recommended optimal frequency
waste_reduction_pct DECIMAL(5,2) Projected waste reduction percentage
estimated_savings_usd DECIMAL(12,2) Estimated monthly savings from optimization (USD)
identity_coverage_pct DECIMAL(5,2) Percentage of users identifiable cross-domain
strategy VARCHAR(255) Recommended portfolio capping strategy
ai_recommendation TEXT AI portfolio frequency recommendation narrative
created_at TIMESTAMP Record creation timestamp
8.0 — adtech2_viewability_domain_predictions
Domain Predictions
Column Type Description
id INT Auto-increment primary key
domain VARCHAR(255) Publisher domain
publisher_name VARCHAR(255) Publisher brand name
pagerank_value DECIMAL(4,2) OpenPageRank value (0-10)
domain_age_years INT Domain age in years
iab_category VARCHAR(255) IAB Content Taxonomy category
ad_position VARCHAR(50) Ad placement: ATF, BTF, Sidebar, In-Article, In-Feed
ad_format VARCHAR(100) Ad format and dimensions
device_type VARCHAR(50) Device type: Desktop, Mobile, Tablet
historical_viewability_pct DECIMAL(5,2) Historical measured viewability (%)
predicted_viewability_pct DECIMAL(5,2) AI-predicted viewability from domain signals (%)
prediction_confidence DECIMAL(5,2) Prediction confidence level (0-100)
viewability_tier VARCHAR(50) Tier: High, Medium, Low, Very Low
bid_adjustment_recommendation DECIMAL(5,2) Recommended bid adjustment multiplier
risk_of_non_viewable VARCHAR(50) Risk level: Low, Moderate, High, Very High
ai_prediction TEXT AI viewability prediction narrative
created_at TIMESTAMP Record creation timestamp
8.0 — adtech2_viewability_signal_correlations
Signal Correlations
Column Type Description
id INT Auto-increment primary key
signal_name VARCHAR(255) Domain intelligence signal name (e.g., PageRank, Domain Age)
signal_type VARCHAR(100) Signal category (Authority, Age, Content, Technical)
correlation_coefficient DECIMAL(6,4) Pearson correlation with viewability (-1 to 1)
p_value DECIMAL(10,8) Statistical significance p-value
signal_correlation_rank INT Rank of signal by correlation strength (1 = strongest)
impact_score DECIMAL(5,2) Impact magnitude on viewability (0-100)
domain_count INT Number of domains in this correlation analysis
improvement_potential_pct DECIMAL(5,2) Potential viewability improvement from this signal (%)
recommendation TEXT Optimization recommendation based on correlation
ai_analysis TEXT AI correlation analysis narrative
created_at TIMESTAMP Record creation timestamp
9.0 — adtech2_auction_domain_anomalies
Domain Anomalies
Column Type Description
id INT Auto-increment primary key
exchange_name VARCHAR(255) SSP/Exchange name where anomaly detected
publisher_domain VARCHAR(255) Publisher domain involved
anomaly_type VARCHAR(100) Type: Domain Spoofing, Category Mismatch, PageRank Discrepancy, Bid Floor Manipulation
severity VARCHAR(50) Severity: Critical, High, Medium, Low
spoofing_risk VARCHAR(50) Domain spoofing risk: Low, Medium, High, Critical
category_mismatch_flag TINYINT(1) IAB category mismatch detected (0/1)
pagerank_discrepancy_flag TINYINT(1) PageRank discrepancy vs claimed quality (0/1)
description TEXT Detailed anomaly description
detected_value VARCHAR(255) Anomalous value that was detected
expected_range VARCHAR(255) Expected normal range for this metric
deviation_pct DECIMAL(8,2) Deviation from expected value (%)
bid_requests_affected BIGINT Number of bid requests affected
estimated_waste_usd DECIMAL(12,2) Estimated wasted spend due to anomaly (USD)
recommended_action VARCHAR(255) Recommended remediation action
ai_analysis TEXT AI anomaly analysis narrative
created_at TIMESTAMP Record creation timestamp
9.0 — adtech2_auction_integrity_scores
Integrity Scores
Column Type Description
id INT Auto-increment primary key
domain VARCHAR(255) Publisher domain being verified
publisher_name VARCHAR(255) Publisher brand name
integrity_score DECIMAL(5,2) Overall domain integrity verification score (0-100)
integrity_grade VARCHAR(10) Integrity grade: A, B, C, D, F
pagerank_value DECIMAL(4,2) Verified OpenPageRank value (0-10)
domain_age_years INT Verified domain age in years
web_filtering_category VARCHAR(255) Verified Web Filtering category
ads_txt_verified TINYINT(1) ads.txt authorization verified (0/1)
sellers_json_valid TINYINT(1) sellers.json entry valid (0/1)
trust_level VARCHAR(50) Trust classification: Trusted, Cautious, Risky
market_health_score DECIMAL(5,2) Market health score for this domain (0-100)
liquidity_score DECIMAL(5,2) Market liquidity score (0-100)
fairness_score DECIMAL(5,2) Auction fairness score (0-100)
ai_market_assessment TEXT AI integrity assessment narrative
created_at TIMESTAMP Record creation timestamp
10.0 — adtech2_arbitrage_domain_detection
Domain Detection
Column Type Description
id INT Auto-increment primary key
publisher_domain VARCHAR(255) Publisher domain with price discrepancy
publisher_name VARCHAR(255) Publisher brand name
ssp_a_name VARCHAR(255) First SSP in comparison (typically higher-priced)
ssp_b_name VARCHAR(255) Second SSP in comparison (typically lower-priced)
inventory_type VARCHAR(100) Inventory type: Display, Video, Native, Mobile
ad_format VARCHAR(100) Ad format specification
price_gap_cpm DECIMAL(8,4) Absolute CPM difference between SSPs (USD)
price_gap_pct DECIMAL(5,2) Price gap as percentage of higher price
arbitrage_opportunity_score DECIMAL(5,2) Opportunity score (0-100, higher = stronger)
savings_potential_usd DECIMAL(12,2) Per-domain savings potential (USD)
recommended_exchange VARCHAR(255) Recommended SSP to purchase from
estimated_savings_per_1000 DECIMAL(8,4) Savings per 1,000 impressions (USD)
monthly_savings_potential DECIMAL(12,2) Estimated monthly savings potential (USD)
confidence_level VARCHAR(50) Confidence: High, Medium, Low
ai_analysis TEXT AI arbitrage analysis narrative
created_at TIMESTAMP Record creation timestamp
10.0 — adtech2_arbitrage_ssp_comparison
SSP Comparison
Column Type Description
id INT Auto-increment primary key
ssp_name VARCHAR(255) SSP/Exchange name
ssp_domain VARCHAR(255) SSP domain
partner_network_score DECIMAL(5,2) Partner network quality from /partners page (0-100)
api_maturity_score DECIMAL(5,2) API maturity from /api page analysis (0-100)
avg_cpm_display DECIMAL(8,4) Average CPM for display inventory (USD)
avg_cpm_video DECIMAL(8,4) Average CPM for video inventory (USD)
avg_cpm_native DECIMAL(8,4) Average CPM for native inventory (USD)
avg_fill_rate DECIMAL(5,2) Average fill rate across inventory (%)
price_consistency_score DECIMAL(5,2) Price consistency over time (0-100)
publishers_available INT Number of publisher domains available
premium_inventory_pct DECIMAL(5,2) Percentage of inventory classified as premium
arbitrage_risk_score DECIMAL(5,2) Risk of being arbitraged by others (0-100)
best_for VARCHAR(255) Best use case for this SSP
ai_exchange_profile TEXT AI SSP comparison profile narrative
created_at TIMESTAMP Record creation timestamp

Programmatic Trading AI Agent Platform — Enterprise Intelligence Report

Report ID: RPT-20260405-569ACA · Generated: April 5, 2026 at 5:12 AM CEST

Confidential — Unauthorized distribution prohibited.