Comprehensive domain data on audience measurement companies, ratings services, and media analytics providers tracking viewership, readership, and engagement across platforms.
Linear, streaming, and cross-platform television viewership measurement and currency.
Web, mobile, and connected device audience measurement across digital platforms.
Unified measurement spanning linear TV, streaming, and digital touchpoints.
Audience measurement provides the currency for media buying and selling, determining how billions of dollars in advertising are allocated across television, digital, audio, and print media. Traditional panel-based methodologies have evolved to incorporate big data from set-top boxes, smart TVs, and digital platforms. The industry faces pressure to deliver unified cross-platform measurement as audiences fragment across devices and services.
The measurement landscape has grown more complex and contested as streaming disrupts traditional TV measurement. New entrants challenge established players with alternative methodologies promising faster, more granular, or more privacy-compliant measurement. Industry initiatives seek common standards and currencies while individual platforms develop proprietary metrics creating walled gardens.
Television ratings measure linear viewership through panels and increasingly through return-path data from smart TVs and set-top boxes. Streaming measurement tracks content consumption across subscription and ad-supported services, facing challenges from platform data access limitations. Radio measurement combines diaries, portable people meters, and streaming data.
Digital audience measurement tracks website and app traffic, time spent, and audience composition across devices. Social media measurement captures engagement metrics and audience demographics for social platforms. Cross-platform solutions attempt to deduplicate and unify audiences across linear and digital touchpoints for holistic reach and frequency analysis.
Representative samples projecting to total population with demographic detail and engagement data.
Census-level data from smart TVs, STBs, and ACR technology complementing panels.
Matching audiences across devices and platforms for unified cross-screen measurement.
Traditional broadcast and cable television ratings and audience demographics.
OTT and SVOD consumption measurement across connected devices and platforms.
Website and app traffic, unique visitors, and time spent across digital properties.
Terrestrial radio, podcasts, and audio streaming audience measurement.
Social platform reach, engagement, and audience analysis across networks.
Billboard, transit, and place-based media exposure and impression measurement.
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