Background Pattern

Instantly Classify Any Website with Powerful Website Categorization API



We are the leading global enterprise provider of website categorizations for all major taxonomies standards: IAB, IPTC, Google Shopping, Shopify, Amazon and eBay, with standards being used by global companies: Ford, Reuters, General Motors, BBC, Agence France and others.

For low latency use cases we also provide an offline Categorization Database with 30 million domains already categorized, covering 99.5%+ of active internet.


Test any URL

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Accuracy

99% accuracy of categorization

Uptime

99.93% uptime in last 90 days

Coverage

More than 99% coverage of Active Web

Categories

700+ Unique Content Categories (IAB)

All Taxonomies Supported

IAB, Google Shopping, Amazon, Shopify

Offline URL Databases

30 Million Database, covering 99% of active web



API Example


For full list of our API endpoints and their specification, visit API Documentation


Test our API


Example API Response for URL: www.apple.com

{
  "iab_taxonomy_version3": [
    [
      "Category name: Technology & Computing > Computing > Computer Software and Applications > Operating Systems",
      "Confidence: 1.0"
    ],
    [
      "Category name: Technology & Computing > Consumer Electronics",
      "Confidence: 0.4776957035064697"
    ],
    [
      "Category name: Business and Finance > Business",
      "Confidence: 0.26621344685554504"
    ],
    [
      "Category name: Technology & Computing > Consumer Electronics > Smartphones",
      "Confidence: 0.18425633013248444"
    ],
    [
      "Category name: Technology & Computing > Computing",
      "Confidence: 0.16810087859630585"
    ],
    [
      "Category name: Technology & Computing > Computing > Computer Peripherals",
      "Confidence: 0.1437946856021881"
    ]
  ]
  "filtering_taxonomy": [
    [
      "Category name: Computers & Technology",
      "Confidence: 1.0"
    ],
 
  ],
  "buyer_personas_confidence_selection": {
    "Tech Enthusiast": 0.9,
    "Smartphone Enthusiast": 0.9,
    "Gadget Enthusiast": 0.9,
    "Technology Enthusiast": 0.9,
    "Consumer Advocate": 0.7,
    "Software Developer": 0.6,
    "IT Professional": 0.6,
    "Mobile App Developer": 0.6,
    "Digital Marketer": 0.5,
    "Business Owner": 0.5,
    "E-commerce Entrepreneur": 0.5,
    "AI Technologist": 0.5,
    "Financial Analyst": 0.4,
    "Investor": 0.4
  },
  "data": {
    "Topics": [
      [
        "MacBook Air performance",
        "Highlighted sky high performance with M4 chip"
      ],
      [
        "Education savings",
        "Promotion for buying Mac or iPad for college"
      ],
      [
        "iPhone 16 family",
        "Introduction and shop link for iPhone 16 models"
      ],
      [
        "Apple Intelligence",
        "Repeated u201cbuilt for apple intelligenceu201d branding"
      ],
      [
        "Trade-in program",
        "$170u2013$630 credit when trading in eligible iPhone"
      ],
      [
        "Apple Card benefits",
        "Up to 3% daily cash back"
      ],
      [
        "Entertainment services",
        "Apple TV+, Apple Music, Podcasts etc"
      ],
      [
        "Accessibility features",
        "AirPods Pro 2 hearing aid and protection"
      ]
    ],
    "Key Named Entities": [
      [
        "Apple Inc.",
        "Organization"
      ],
      [
        "MacBook Air",
        "Product"
      ],
      [
        "iPhone 16",
        "Product"
      ],
      [
        "AirPods Pro 2",
        "Product"
      ],
      [
        "Goldman Sachs Bank USA",
        "Organization"
      ],
      [
        "MLB Advanced Media, L.P.",
        "Organization"
      ],
      [
        "FDA",
        "Organization"
      ]
    ],
    "Likely Buyer Personas": [
      [
        "College Students",
        "Education discount offers for Mac and iPad"
      ],
      [
        "Tech Enthusiasts",
        "Interest in latest hardware and Apple Intelligence"
      ],
      [
        "Audio Users",
        "Hearing aid and protection features in AirPods Pro 2"
      ],
      [
        "Creative Professionals",
        "MacBook Pro performance for work"
      ],
      [
        "Entertainment Consumers",
        "Subscriptions to Apple TV+ and Apple Music"
      ]
    ],
    "Related Keywords": [
      "macbook air",
      "iphone 16",
      "airpods pro 2",
      "apple intelligence",
      "trade-in",
      "apple card",
      "apple tv+",
      "apple music",
      "hearing aid feature",
      "education savings"
    ],
    "Similar companies": [
      [
        "Samsung",
        "Competes in smartphones and tablets"
      ],
      [
        "Google",
        "Competes with Pixel devices and services"
      ],
      [
        "Microsoft",
        "Competes with Surface devices and Windows ecosystem"
      ],
      [
        "Bose",
        "Competes in audio headset market"
      ],
      [
        "Netflix",
        "Competes with Apple TV+ streaming service"
      ]
    ],
    "Tags": [
      "Apple",
      "MacBook",
      "iPhone",
      "iPad",
      "AirPods",
      "Apple Intelligence",
      "Trade-In",
      "Apple Card",
      "Entertainment",
      "Accessibility"
    ],
    "Social media profiles": [
      "No social media profiles present in page content"
    ],
    "Likely Audience Demographics": [
      [
        "Ages 18u201324",
        "Targeted by education promotions and hearing features"
      ],
      [
        "Ages 25u201345",
        "Professionals and tech enthusiasts"
      ],
      [
        "Students",
        "Education savings on devices"
      ],
      [
        "Hearing-impaired adults",
        "AirPods Pro 2 hearing aid feature"
      ],
      [
        "Entertainment fans",
        "Apple TV+ and Music services"
      ]
    ],
    "Sentiment Analysis": [
      [
        "Apple Inc.",
        "Neutral"
      ],
      [
        "MacBook Air",
        "Positive"
      ],
      [
        "iPhone 16",
        "Positive"
      ],
      [
        "AirPods Pro 2",
        "Positive"
      ],
      [
        "Apple Card",
        "Neutral"
      ]
    ],
    "Language": [
      "English"
    ],
    "Legal Entity & Address": [
      [
        "Apple Inc.",
        "Legal entity name found in footer; no address present"
      ]
    ]
  },
  "malware": "No detection of Malware/Social Engineering/Malicious_Software"
,
  "technologies": "{\"urls\":{\"https://www.apple.com/\":{\"status\":200}},\"technologies\":[{\"slug\":\"cart-functionality\",\"name\":\"Cart Functionality\",\"description\":\"Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.\",\"confidence\":100,\"version\":null,\"icon\":\"Cart-generic.svg\",\"website\":\"https://www.wappalyzer.com/technologies/ecommerce/cart-functionality\",\"cpe\":null,\"categories\":[{\"id\":6,\"slug\":\"ecommerce\",\"name\":\"Ecommerce\"}],\"rootPath\":true},{\"slug\":\"apple-mapkit-js\",\"name\":\"Apple MapKit JS\",\"description\":\"Apple MapKit JS lets you embed interactive maps directly into your websites across platforms and operating systems, including iOS and Android.\",\"confidence\":100,\"version\":null,\"icon\":\"Apple.svg\",\"website\":\"https://developer.apple.com/maps/web/\",\"cpe\":null,\"categories\":[{\"id\":35,\"slug\":\"maps\",\"name\":\"Maps\"}],\"rootPath\":true},{\"slug\":\"adobe-target\",\"name\":\"Adobe Target\",\"description\":\"Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application\",\"confidence\":100,\"version\":\"2.3.2\",\"icon\":\"Adobe.svg\",\"website\":\"https://www.adobe.com/marketing/target.html\",\"cpe\":null,\"categories\":[{\"id\":74,\"slug\":\"a-b-testing\",\"name\":\"A/B Testing\"},{\"id\":76,\"slug\":\"personalisation\",\"name\":\"Personalisation\"}],\"rootPath\":true},{\"slug\":\"adobe-analytics\",\"name\":\"Adobe Analytics\",\"description\":\"Adobe Analytics is a web analytics, marketing and cross-channel analytics application.\",\"confidence\":100,\"version\":null,\"icon\":\"Adobe Analytics.svg\",\"website\":\"https://www.adobe.com/analytics/adobe-analytics.html\",\"cpe\":null,\"categories\":[{\"id\":10,\"slug\":\"analytics\",\"name\":\"Analytics\"}],\"rootPath\":true},{\"slug\":\"preact\",\"name\":\"Preact\",\"description\":\"Preact is a JavaScript library that describes itself as a fast 3kB alternative to React with the same ES6 API.\",\"confidence\":100,\"version\":null,\"icon\":\"Preact.svg\",\"website\":\"https://preactjs.com\",\"cpe\":null,\"categories\":[{\"id\":59,\"slug\":\"javascript-libraries\",\"name\":\"JavaScript libraries\"}],\"rootPath\":true},{\"slug\":\"hsts\",\"name\":\"HSTS\",\"description\":\"HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.\",\"confidence\":100,\"version\":null,\"icon\":\"default.svg\",\"website\":\"https://www.rfc-editor.org/rfc/rfc6797#section-6.1\",\"cpe\":null,\"categories\":[{\"id\":16,\"slug\":\"security\",\"name\":\"Security\"}],\"rootPath\":true},{\"slug\":\"open-graph\",\"name\":\"Open Graph\",\"description\":\"Open Graph is a protocol that is used to integrate any web page into the social graph.\",\"confidence\":100,\"version\":null,\"icon\":\"Open Graph.png\",\"website\":\"https://ogp.me\",\"cpe\":null,\"categories\":[{\"id\":19,\"slug\":\"miscellaneous\",\"name\":\"Miscellaneous\"}],\"rootPath\":true}]}\\n'"

  "status": 200,
  "total_credits": 101000,
  "remaining_credits": 100982
}

Main Features

Discover the Powerful Features That Make Our Platform the Ultimate Solution for Categorizing Websites, Ads, and other Media

Website Categorization API

Gain deeper insights with our Website Categorization, based on IAB taxonomy.

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30 million domains categorization database

For low latency uses we offer 30 million domains categorization database.

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Website and Quality Scores

Evaluate websites and ads based on our comprehensive Quality Framework with 20 metrics.

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Sentiment, Intent Scores, MFA detection

We compute sentiment, intent proximity scores for your ads. We offer MFA detection API/block lis for advertisers.

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What We Offer

Unparallel accuracy, Deep Expertise, Vast Datasets, Innovative Solutions, and dedication to customer support.

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Unparallel accuracy

Our categorization API has accuracy of 99% on validation sets.

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Deep Expertise

We have deep expertise in the field of website categorization and AdTech in general.

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Vast Datasets

Our main datasets include 650 million domains. We categorized 30 million of those (representing 99.9%+ of active internet) and offer it as offline categorization database.

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Discover the Powerful Features

Discover the Powerful Features That Make Our APIs the Ultimate Solution for Scaling Your Business

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Website Categorization for All Taxonomies

Our content classification API allows highly accurate and detailed categorization of websites/URLs, which can be used by many participants in the AdTech ecosystem: Ad Exchanges, DSPs, SSPs, Ad Networks.

We return categorizations of URLS for the following taxonomies:

  • IAB, version 3, with 4 Tiers (taxonomy from Internet Advertising Bureau - IAB, with members including top global companies - Ford, IBM, Unilever, etc.) (703 categories)
  • IAB, version 2, with 4 Tiers (taxonomy from Internet Advertising Bureau - IAB, with members including top global companies - Procter & Gamble, General Motors, etc.) (698 categories)
  • IPTC NewsCodes, especially suitable for News Categorization (used by the world's largest news agencies, such as Associated Press, Reuters, BBC, News York Times) (1124 categories)
  • Web Content Filtering Taxonomy (44 categories)
  • Google Shopping Taxonomy, used by millions of online retailers (5474 categories)
  • Shopify Taxonomy, used by millions of online stores (10560 categories)
  • Amazon Taxonomy (39004 categories)

We also return the following classifications / enriched data about each URL:
  • Detection of Malware/Social Engineering/Mailicious Software
  • Web Technologies used
  • Likely Buyer Personas
  • Topics
  • Key Entities Named
  • Sentiment Analysis
  • Similar companies / Competitors
  • Tags
  • Keywords

Companies use our API to categorize domains of their clients, which allows them to offer personalized communication, at scale.

Classify creatives, influencers for all major social media platforms, using our service.

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Webpage Quality Scores

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We evaluate websites and ads based on our comprehensive Quality Framework

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We track 20+ metrics including: Trusthworthiness, Clickbait-ness, Visual Appeal, Relevance, Buyers intent, Deception, MFA detection, and more.

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Combining both Quality and Content Categories allows advertisers capturing more values from their media investments.

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Domains categorization database

Our 30 millions domains categorization database is ideal for clients that need low latency.

 It can be supplemented with our real-time categorization API to cover newly registered domains.

Ease of integration

APIs

We provide user friendly APIs for all services that can be integrated with just a few lines of code.

Example code

We provide example code for all major programming languages, including Python, Node.js, and more.

Offline solutions for low latency

For high volume, low latency use cases, we offer offline database in all formats, including CSV, JSON, Sqlite and others.

Over 600+ clients have trusted the AI services of our company

David

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I am surprised how accurate your product is. I am really shocked. I love it.

Arthur

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Thanks for high quality classifications of our several hundred thousands of products with your eCommerce classifier.

Jean-Louis

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The accuracy of the api is pretty good.

Vitalii

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Thanks for the awesome product and excellent categorizations.

Ready to Start Categorizing?

We provide a demo where you can try out our website categorization service. No credit card required.