Website Categorization Results

Results generated by WebsiteCategorizationAPI.com

https://www.bankofamerica.com/
Generated on May 7, 2026, 6:35 pm

Analysis Results

Results for: https://www.bankofamerica.com/

IAB Categories View all

Business and Finance > Business > Business Banking & Finance

Confidence: 0.87

Business and Finance > Business > Business Banking & Finance > Business Loans

Confidence: 0.52

Technology & Computing > Consumer Electronics > Smartphones

Confidence: 0.20

Business and Finance > Business

Confidence: 0.16

Personal Finance > Personal Investing

Confidence: 0.12

Web Filtering Categories View all

Category name: Financial Services

Confidence: 1.00

Category name: Online Banking

Confidence: 1.00

Buyer Personas View all

Banking Professional

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Financial Advisor

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Financial Analyst

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Entrepreneur

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Commercial Property Investor

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Asset Allocator

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Cryptocurrency Investor

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Private Equity Professional

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Startup Enthusiast

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Business Owner

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Tech Enthusiast

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Technology Enthusiast

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Smartphone Enthusiast

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Mobile App Developer

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Software Developer

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Gadget Enthusiast

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Digital Marketer

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Cybersecurity Expert

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IoT Enthusiast

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Investor

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Economic Analyst

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Portfolio Manager

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E-commerce Entrepreneur

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Consulting Enthusiast

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Beginner Investor

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Equity Investor

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Long-Term Investor

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Estate Planner

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Capital Growth Seeker

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Property Investor

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Passive Income Builder

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Security Check

Checking for Malware

Result: False - Safe

Safe if False / Unsafe if True

Checking for Social Engineering

Result: False - Safe

Safe if False / Unsafe if True

Checking for Malicious Software

Result: False - Safe

Safe if False / Unsafe if True

20 Web Technologies Detected

Node.js
MarkoMarko
Amazon Web Services
Vue.js
Adobe Client Data Layer
Akamai
Tealium
OneTrust
Akamai Bot Manager
web-vitals
Lodash
crypto-js
Adobe Experience Platform Launch
Kaltura
HSTS
DigiCert
Amazon S3Amazon S3
Webpack
Open Graph
Module Federation

Domain Description

Bank of America provides financial services including banking credit cards loans and investing through Merrill

Topics

Mobile Banking

Highlighted through the app store and Google Play app download prompts

Checking and Savings Accounts

Menu includes checking savings and CDs sections

Credit Cards

Menu and content references credit card offerings

Home and Auto Loans

Menu includes home loans and auto loans

Small Business Banking

Menu includes small business section

Investing

Merrill investing referenced in header and content

Financial Education

Better Money Habits program offers education and challenges

Account Security

Security center and security meter features described

Similar domains

chase.com

JPMorgan Chase Bank

wellsfargo.com

Wells Fargo Bank

citi.com

Citibank

Key Named Entities

Bank of America

Company

Merrill

Company

Apple Inc

Company

Google Inc

Company

Samsung Electronics Co Ltd

Company

Better Money Habits

Program

Likely Buyer Personas

Students and Young Adults

Content specifically mentions banking for students and young adults

Homeowners or Homebuyers

Home equity line of credit and home loans guidance

Small Business Owners

Dedicated small business banking section

Credit Card Shoppers

Credit cards prominently featured

Investors

Merrill investing services promoted

Tech Savvy Mobile Users

Mobile app download focus for iOS and Android

Related Keywords

mobile banking app online banking checking account savings account credit card home loan auto loan small business banking Merrill investing financial education account security

Brands (Reputation Analysis)

Bank of America

Neutral

Merrill

Neutral

Apple Inc

Neutral

Google Inc

Neutral

Samsung Electronics Co Ltd

Neutral

Better Money Habits

Positive

Likely Audience Demographics

Adults 18 to 35

Mobile and digital banking emphasis appeals to younger users

Homeowners aged 30 to 60

Content on home equity lines and mortgages

Small business proprietors

Dedicated small business services

Investors aged 25 to 65

Merrill investing offerings

Credit card applicants of varied ages

Credit card products highlighted

Sentiment Analysis

EntityTypeSentimentContext
Bank of AmericaCompanyNeutralBrand messaging focuses on empowerment and connection
MerrillCompanyNeutralReferenced as investing division
Apple IncCompanyNeutralTrademark notice included
Google IncCompanyNeutralTrademark mention for Android
Better Money HabitsProgramPositiveDescribed as helping communities through education

Language

English

Legal Entity & Address

Bank of America Corporation

No address present in content

Tags

Banking Credit Cards Loans Investing Mobile App Financial Education Security Fintech

Similar companies

JPMorgan Chase Bank

Offers comparable range of consumer banking and credit card products

Wells Fargo

Major US bank with similar product lineup

Citibank

Global bank providing checking savings and lending services

Content Sentiment

:-)
Positive
Score: 65
Distribution
Positive 70%Neutral 20%Negative 10%
Confidence
85%
informativepersuasivesupportive
The text promotes Bank of America's services and emphasizes user security, contributing to a positive sentiment.

Entity Sentiment

EntityTypeSentimentScoreContext
Bank of AmericaCompanyPositive+70promotes services and financial goals
AppleCompanyNeutral0mentioned as a trademark
GoogleCompanyNeutral0mentioned as a trademark
SamsungCompanyNeutral0mentioned as a trademark
Merrill InvestingServicePositive+65part of Bank of America's offerings
Mobile Banking AppProductPositive+75encouraged for user convenience
Financial EducationTopicPositive+80aims to strengthen communities
Home Equity Line of CreditProductPositive+70promoted as a helpful financial tool
Certificate of DepositProductPositive+70explained as a financial product
Money-Saving ChallengesTopicPositive+75encourages better money habits
Text Message FeesTopicNeutral0mentioned as a potential cost
Security PracticesTopicPositive+80emphasizes user protection
Financial GoalsTopicPositive+75focus on achieving user objectives
Bank FeesTopicNeutral0discussed in the context of avoidance
Mobile WebsiteProductNeutral0alternative access method mentioned
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