The Chinese internet is a universe unto itself. Connecting over 1 billion users behind the Great Firewall and beyond, it requires specific knowledge of local platforms like WeChat, Baidu, and Alibaba. Our database categorizes high-value domains across 20 essential verticals driving the world's largest digital economy.
Download Full DatabaseDeep dive into the sectors that define the Sinophone digital landscape.
China is the world's e-commerce leader. This vertical covers the ecosystems of Alibaba (Taobao, Tmall) and JD.com, as well as thousands of independent brand sites. It also includes the booming "Social Commerce" sector (Xiaohongshu) and cross-border trade platforms.
The tech sector is dominated by BAT (Baidu, Alibaba, Tencent). This vertical includes cloud computing, AI startups, and the massive mobile app ecosystem. Shenzhen and Beijing are the hubs. Marketing here requires deep integration with local super-apps.
WeChat is the operating system of daily life. This vertical covers social platforms like Weibo, Douyin (TikTok), and Bilibili. Live streaming commerce is a unique and massive phenomenon here, driving billions in sales.
China is the world's largest gaming market. This vertical covers huge publishers (Tencent Games, NetEase), streaming platforms (Huya), and esports organizations. It is a high-engagement sector for the youth demographic.
"The World's Factory." This vertical includes thousands of factory websites, wholesale marketplaces (1688.com), and export agents. It is the critical link for global supply chains sourcing from China.
China leads in mobile payments (Alipay, WeChat Pay). This vertical covers the "Big Four" state banks, wealth management platforms (Lufax), and insurance tech. It is a highly regulated but massive sector.
Ctrip (Trip.com) dominates. This vertical covers domestic tourism (huge volume) and outbound travel. It includes airline portals, hotel booking sites, and travel review communities like Mafengwo.
Property is the main store of household wealth. This vertical includes listing giants (Anjuke, Fang.com) and developer sites (Vanke, Evergrande). It is a critical sector for the national economy.
China is the world's largest EV market. This vertical covers new brands like NIO, BYD, and XPeng, alongside traditional auto portals (Autohome). It is a hub of innovation and consumer interest.
Despite regulatory changes, education remains a priority. This vertical covers universities (Tsinghua, Peking), vocational training, and language learning apps. It is a high-demand sector for the middle class.
Digital health is booming (Ping An Good Doctor). This vertical includes online pharmacies, hospital booking systems, and health advice portals. Trust signals are vital in this regulated space.
State media plays a central role. Xinhua and People's Daily are key. However, commercial news portals (Sina, Sohu, NetEase) also drive massive traffic. This vertical is key for understanding official narratives.
The delivery network is the world's most efficient. SF Express and Cainiao power e-commerce. This vertical covers tracking sites, freight forwarders, and last-mile delivery platforms (Meituan).
Meituan and Dianping dominate "Local Life." This vertical covers food delivery, restaurant reviews, and lifestyle services. It is a hyper-local, high-frequency transaction sector.
Baidu is the Google of China. But other search verticals exist, like Sogou and Shenma. Understanding SEO on these platforms is distinct from Western standards (e.g., Baidu ranking factors).
China is the top market for global luxury. This vertical covers brand official sites (often hosted on Tmall Luxury Pavilion) and fashion media like Vogue China. It is highly visual and influencer-driven.
From Shenzhen to the world. This vertical covers consumer electronics brands (Xiaomi, DJI, Lenovo) and component suppliers. It is a key sector for tech reviews and product launches.
The "996" work culture drives a busy job market. Platforms like Zhaopin and 51job are central. LinkedIn has a complex history in China (now Maimai dominates professional networking).
Rural revitalization is a policy focus. Pinduoduo connects farmers directly to consumers. This vertical covers agri-tech, rural e-commerce, and food safety platforms.
E-governance is advanced. The Gov.cn portal aggregates services. This vertical is authoritative and strictly controlled, serving as the official voice for policy and regulation.
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