Standard "Automotive" lists are full of car blogs and defunct forums. Our AI agents verify inventory feeds, DMS usage, and service bays to find verified Franchise Dealerships, Aftermarket Retailers, and Fleet Operators.
Why firmographic filters fail in the auto industry.
Targeting "Automotive" is too broad. You get everything from a massive Ford dealership to a kid detailing cars in his driveway.
If you are selling DMS software, inventory cameras, or showroom furniture, you need to filter out:
| Metric | Standard "Auto" List | Our ICP Database |
|---|---|---|
| Classification | Category: "Car" | Franchise vs. Independent |
| Inventory | None | VIN Count & Turnover |
| Tech Stack | None | CDK, Reynolds, Dealer.com |
| Service Data | Unknown | Service Scheduler Check |
Target businesses by their operational model.
OEM affiliated (Ford, Toyota). Big budgets. Targets for DMS add-ons, marketing, and staffing.
Non-franchise lots. Targets for subprime financing, inventory auctions, and basic CRM.
Body shops. Targets for insurance estimating software, paint supplies, and parts.
High volume maintenance. Targets for POS systems, bulk oil, and loyalty programs.
Selling heavy duty work trucks. Targets for B2B financing and fleet telematics.
Motorcycles, ATVs, Boats. Targets for specialized financing and seasonal marketing.
Aftermarket stores. Targets for e-commerce platforms, inventory management, and shipping.
Infrastructure providers. Targets for software management, hardware maintenance, and grid tech.
High-end cosmetic services. Targets for booking apps and chemical supplies.
Software for dealers. B2B targets for API data feeds and cloud infrastructure.
High turnover service. Targets for distributor networks and alignment equipment.
Emergency service fleets. Targets for dispatch software, GPS tracking, and insurance.
Recyclers and part pullers. Targets for eBay listing tools and inventory systems.
Extended service contracts. Targets for actuarial software and call center tools.
Subprime and Buy-Here-Pay-Here. Targets for credit data and collections software.
Local independents. Targets for fleet management, booking engines, and insurance.
Modifying engines/suspension. Targets for dyno equipment and specialized parts.
Commercial fleet branding. Targets for large format printers and vinyl suppliers.
High value restoration. Targets for auction access and sourcing rare parts.
Shipping cars nationwide. Targets for load boards and logistics software.
In Automotive, the Dealer Management System (DMS) is the brain of the operation. Knowing if a dealer uses CDK or Reynolds & Reynolds dictates what software you can sell them.
We extract these "Tech Signals" to help you qualify the technical maturity of the dealership.
If you sell a photo booth solution, filter for dealers with >100 cars but using stock photos on their VDPs (Vehicle Detail Pages).
Pitch: "I see you have 100+ cars but no real photos. Our booth automates photography..."
We validate dealers by counting their cars.
This ensures you don't waste time on dealerships that have gone out of business but left their website up.
Get the list that powers the top Automotive vendors.
Websitecategorizationapi.com offers automated classifications of websites, with both homepage and full path real-time URL classifications. Our solution is available both in dashboard and as API. It is used for brand protection, marketing leads, online filtering, use in clients own applications and for other use cases. We also offer offline categorization database of 30 million categorized domains, covering 99.9%+ of active internet.
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