Big Data Intelligence

Stop Pitching to Excel Users.
Get Verified Data Team ICPs.

Standard "Analytics" lists are full of marketing agencies and generic IT consultants. Our AI agents verify Snowflake usage, dbt implementation, and Data Engineering roles to find verified Enterprise Data Teams, Analytics Consultancies, and Modern Data Stack users.

The "Spreadsheet" Data Blur

Why generic keyword filters fail for data sales.

Targeting "Data Analytics" often returns marketing agencies running Google Analytics. If you sell warehouse compute, ETL tools, or reverse ETL, you need the engineers.

You need to filter out the dashboard viewers and find the Pipeline Builders with cloud infrastructure budgets.

  • Marketing Agencies (Google Analytics only)
  • Excel-heavy Accounting Firms
  • SEO Consultants labeled as "Data"
Metric Standard "Data" List Our ICP Database
Classification Keyword Match MDS vs. Legacy vs. Agency
Tech Stack None Snowflake, dbt, Looker, Airflow
Buying Center CMO / Analyst VP of Data / Data Engineering
Scale Unknown Team Size & Role Ratios

20 High-Value Data & Analytics ICPs

Target data teams by their stack maturity.

Modern Data Stack (MDS) Teams

Using Snowflake/dbt/Fivetran. High maturity. Targets for observability, catalog, and reverse ETL tools.

Enterprise BI Powerhouses

Heavy Tableau/PowerBI users. Targets for semantic layer tech and governance software.

Data Engineering Consultancies

Implementation partners. Targets for partnership programs and white-label tools.

ETL / ELT Tool Providers

Informatica/Matillion competitors. Targets for cloud infrastructure and connector maintenance.

Big Data Infrastructure

Databricks/Spark users. Handling petabytes. Targets for compute optimization and storage tiers.

Alternative Data Providers

Selling datasets to hedge funds. Targets for web scraping tech and data clean rooms.

Data Observability Startups

Monte Carlo/Datafold competitors. Targets for integration partnerships and enterprise sales.

Data Privacy & Governance

Collibra/BigID users. Targets for compliance automation and lineage tools.

Predictive Analytics Agencies

Building custom ML models. Targets for MLOps platforms and feature stores.

Cloud Data Warehouses

Redshift/BigQuery architects. Targets for cost management and security overlays.

Geospatial Analytics Firms

GIS and location intelligence. Targets for satellite imagery and mapping APIs.

Retail Analytics Specialists

Shopper behavior analysis. Targets for POS data integration and visual AI.

Customer Data Platform (CDP)

Segment/Tealium implementers. Targets for identity resolution and activation tools.

Graph Database Users

Neo4j/TigerGraph teams. Targets for fraud detection and network analysis tools.

Industrial Analytics (IIoT)

Manufacturing sensor data. Targets for time-series DBs and edge compute.

Financial Data Services

Bloomberg/FactSet ecosystem. Targets for low-latency feeds and terminal apps.

Bioinformatics Data Teams

Genomics and pharma R&D. Targets for massive storage and specialized compute.

AdTech Data Brokers

DMPs and bidstream analysis. Targets for privacy sandboxes and cookie-less tech.

Market Research Firms

Survey and panel data. Targets for automation and visualization reporting.

Data Science Bootcamps

Training future analysts. Targets for student licenses and curriculum partnerships.

Anatomy of a High-Value Data Lead

In Data & Analytics, the "Infrastructure Stack" defines the maturity. A team running dbt on top of Snowflake with Airflow orchestration is a sophisticated engineering organization.

We extract these "Pipeline Signals" to help you find the builders.

Tech Fingerprints

  • Warehouse: Detection of Snowflake, BigQuery, or Redshift logins.
  • Transformation: Usage of dbt (Data Build Tool) or Coalesce.
  • BI: Presence of Looker, Tableau, or PowerBI embedding.

Team Signals

  • Ratio: High ratio of "Data Engineers" to "Data Analysts" (Indicates infra focus).
  • Leadership: Presence of a "VP of Data" or "Head of Data Engineering."
  • Hiring: Open roles for "Python," "SQL," or "Spark" developers.

Outreach Strategy: The "Metadata" Play

If you sell a data catalog, filter for companies with >10 Data Engineers but no visible Governance tool.
Pitch: "Stop the slack DMs asking 'what does this column mean?' Automate your data dictionary..."

Verification: The "Stack" Check

We distinguish between companies that have data and companies that use data.

  • Job Board: Are they hiring for "Excel" (Low maturity) or "dbt/Snowflake" (High maturity)?
  • Blog: Do they have an "Engineering Blog" discussing their data pipeline architecture?
  • Events: Are they sponsoring data conferences like Coalesce or Summit?

This ensures you pitch to modern data teams, not legacy IT departments.

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