Event Intelligence

Stop Pitching to Zoom Webinars.
Get Verified Event ICPs.

Standard "Events" lists are 90% virtual-only organizers and defunct Meetup groups. Our AI agents verify venue contracts, attendee counts, and ticket platforms to find verified Conference Organizers, Wedding Planners, and Festival Producers.

The "Planner" Data Mess

Why scraping Eventbrite fails for B2B sales.

An "Event Planner" could be a Fortune 500 Director or someone organizing a birthday party. If you sell AV production, registration software, or catering, you need professional budgets.

You need to filter out the amateurs and find the Agencies putting on 500+ person gatherings.

  • Wedding Bloggers (No clients)
  • Virtual-only Webinars
  • Expired Conference sites
Metric Standard "Event" List Our ICP Database
Classification Keyword: "Event" Corp vs. Social vs. Music
Scale Unknown Past Attendee Counts
Tech Stack None Cvent, Bizzabo, Hopin
Format Unknown In-Person vs. Virtual

20 High-Value Event ICPs

Target planners by their event type.

Corporate Event Agencies

Organizing SKOs and summits. High budget. Targets for travel, AV, and gifting.

Luxury Wedding Planners

High-net-worth clients. Targets for floral, decor rentals, and boutique hotels.

Music Festival Promoters

Large outdoor events. Targets for fencing, security, and portable sanitation.

Trade Show Organizers

B2B expos. Targets for booth fabrication, drayage, and registration tech.

EventTech SaaS

Software for planners. B2B targets for integration partners and cloud hosting.

Venue Management Groups

Operating multiple event spaces. Targets for booking software and furniture.

Catering Companies (Large)

Feeding 500+ guests. Targets for kitchen equipment, staffing, and food distro.

AV Production Houses

Lighting and sound. Targets for LED walls, rigging, and rental gear.

Race Directors (Marathon/5k)

Endurance events. Targets for timing chips, medals, and road barriers.

University Event Depts

Alumni and campus events. Targets for tent rentals and commencement supplies.

Photo Booth Vendors

Experiential marketing. Targets for printers, backdrops, and camera tech.

Bartending Services

Mobile bars. Targets for alcohol distribution and glassware.

Party Rental Companies

Tables/Chairs/Linens. Targets for inventory software and delivery trucks.

Keynote Speakers Bureaus

Booking talent. Targets for CRM and travel management.

Floral Designers

High-end decor. Targets for wholesale flower supply and coolers.

Corporate Gifting

Swag bags. Targets for personalization tech and fulfillment.

Exhibitor Services (Drayage)

Moving booth freight. Targets for forklifts and labor.

Non-Profit Gala Planners

Fundraising events. Targets for auction software and mobile bidding.

Esports Tournament Ops

Gaming events. Targets for network gear and gaming chairs.

DMC (Destination Mgmt)

Local logistics experts. Targets for transportation and tour booking.

Anatomy of a High-Value Event Lead

In Events, the Registration Platform is the central nervous system. A planner using Cvent handles millions in budget. One using Google Forms does not.

We extract these "Platform Signals" to help you find the big spenders.

Tech Fingerprints

  • Reg: Detection of Cvent, Eventbrite, or Splash.
  • Virtual: Usage of Hopin, Zoom Events, or ON24 (Hybrid focus).
  • Mobile App: Whova or Socio integration signals attendee engagement.

Activity Signals

  • Frequency: "Upcoming Events" calendar with >5 dates/year.
  • Sponsors: Logos of Platinum/Gold sponsors (Revenue signal).
  • Venue: Mentions of "Convention Center" vs "Hotel Ballroom".

Outreach Strategy: The "Hybrid" Play

If you sell streaming hardware, filter for planners using Cvent but no virtual platform.
Pitch: "Add a virtual ticket tier to your Cvent events without the headache of complex AV..."

Verification: The "Portfolio" Check

We validate planners by their past work.

  • Gallery: Do they show high-res photos of large ballrooms and stages?
  • Testimonials: Are reviews from corporate clients (e.g. "Google Sales Kickoff")?
  • Team: Do they list "Production Managers" or just "Coordinators"?

This ensures you pitch to full-service agencies, not day-of coordinators.

Pack the House

Get the data that powers the experience economy.