Standard "Home" lists are 90% hobbyist blogs and affiliate sites. Our AI agents verify contractor licenses, e-commerce inventory, and project galleries to find verified Interior Designers, Landscaping Firms, and Smart Home Brands.
Why firmographic filters fail in the home sector.
Every mommy blogger with a "Home Decor" category gets labeled as a business in standard lists. If you sell high-end furniture, project software, or HVAC equipment, these leads are dead ends.
You need to distinguish between a Luxury Design Firm managing $1M renovations and a Pinterest enthusiast.
| Metric | Standard "Home" List | Our ICP Database |
|---|---|---|
| Classification | Broad (NAICS 23) | Specific (e.g. Design-Build) |
| Activity | Unknown | Project Gallery Verified |
| Tech Stack | None | Buildertrend, Houzz Pro, Ivy |
| Commercial | Mixed | Transactional Signal Detected |
Target businesses by their specific trade and model.
High-end residential focus. Targets for custom furniture, premium fabrics, and design software (Ivy/Studio Designer).
Maintaining corporate campuses. Targets for heavy equipment, irrigation IoT, and fleet management.
Installing Control4/Crestron. Targets for security hardware, networking gear, and home theater.
Showroom based operators. Targets for cabinetry supply, stone surfaces, and 3D rendering tools.
High-ticket installations. Targets for pool chemicals, pumps, and specialized construction financing.
Bed-in-a-box leaders. High marketing spend. Targets for logistics, returns management, and review platforms.
Niche outdoor electric. Targets for low-voltage fixtures, wire, and night-photography services.
Firms like California Closets. Targets for shelving systems, CNC wood services, and CRM.
Multi-location residential maintenance. Targets for field service software (ServiceTitan) and parts supply.
Retailers for indoor growing. Targets for LED lighting brands, nutrients, and e-commerce tech.
Commercial/Residential painting. Targets for sprayers, ladders, and safety gear.
Rooftop focus. Targets for financing platforms, lead gen, and permitting services.
Local nurseries with online presence. Targets for POS, local SEO, and delivery logistics.
Outdoor structure fabrication. Targets for high-end textiles and automated motor systems.
High volume residential. Targets for canvassing software and specialized installation tools.
Softener and filter sales. Targets for lead testing kits and recurring revenue apps.
SaaS for home maintenance. B2B targets for API data and integration partners.
Installation and monitoring. Targets for central station software and camera hardware.
Equipment for DIY/Pros. Targets for asset tracking and maintenance management.
Storm damage focus. Targets for aerial measurements and insurance claim tech.
In Home & Garden, the business maturity is defined by the "Lead Intake" and "Project Management" flow. A company using ServiceTitan or Buildertrend has a commercial budget.
We extract these "Operational Signals" to help you find the pros.
If you sell reputation management, filter for designers with high traffic but no Houzz or Google Review widget.
Pitch: "You're getting traffic but missing social proof. We can sync your best projects from your portfolio to Google automatically..."
We validate home service providers by their visual proof.
This ensures you focus on companies with active trucks and teams, not just "dream home" curators.
Get the data that powers the multi-billion dollar home services market.
Websitecategorizationapi.com offers automated classifications of websites, with both homepage and full path real-time URL classifications. Our solution is available both in dashboard and as API. It is used for brand protection, marketing leads, online filtering, use in clients own applications and for other use cases. We also offer offline categorization database of 30 million categorized domains, covering 99.9%+ of active internet.
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