Standard "Marketing" lists are 85% solo freelancers and inactive portfolios. Our AI agents verify employee counts, client rosters, and tech stacks to find verified Full-Service Agencies, AdTech Platforms, and Enterprise PR Firms.
Why firmographic filters fail in the agency world.
Every college student with a laptop calls themselves a "Digital Marketing Agency." If you sell high-ticket software or white-label services, you can't afford to waste time on solopreneurs.
You need to distinguish between a 50-person Performance Agency managing $10M in ad spend and a freelancer managing $500/mo.
| Metric | Standard "Agency" List | Our ICP Database |
|---|---|---|
| Headcount | LinkedIn Estimate | "Meet the Team" Verified |
| Niche | Generic "Marketing" | Specific (e.g. Dental SEO) |
| Tech Stack | None | HubSpot, Semrush, Databox |
| Client Tier | Unknown | Logo Analysis (Fortune 500?) |
Target agencies by what they actually DO, not just what they say.
Teams of 20+. Offering Web, SEO, PPC. Prime targets for white-label tools and staffing.
Focused solely on organic rank. High spend on link building, content tools, and reporting.
Managing high ad spend on FB/Google. Targets for attribution software and creative tools.
Klaviyo/HubSpot experts. Targets for deliverability tools and design assets.
Blog and whitepaper factories. Heavy users of AI writing tools and workflow software.
Commercials and explainer videos. Targets for stock footage, storage, and rendering.
Organic social growth. Targets for scheduling tools (Sprout/Buffer) and analytics.
Media placement experts. Targets for media monitoring (Cision) and outreach databases.
Logo and identity work. Targets for font licenses, collaboration tools (Figma), and print.
Building marketing sites. Targets for hosting, plugin licenses, and maintenance plans.
Specialized in retail growth. Targets for partnership apps and CRO tools.
Managing creator campaigns. Targets for discovery platforms and payment tools.
Serving plumbers/lawyers. Targets for citation tools and call tracking (CallRail).
ASO and user acquisition. Targets for mobile analytics and attribution SDKs.
Software for marketers. B2B targets for integration data and cloud infra.
Surveys and focus groups. Targets for panel data and analysis software.
Experiential and trade shows. Targets for registration software and signage.
Running partner programs. Targets for tracking networks and fraud detection.
Audio editing and growth. Targets for hosting and transcription AI.
Conversion Rate Optimization. Targets for A/B testing tools (VWO/Optimizely) and heatmaps.
Agencies are tech-heavy businesses. The tools they use define their maturity. A freelancer uses Mailchimp; an Enterprise Agency uses Salesforce Marketing Cloud.
We extract these "Stack Signals" to help you size the account before outreach.
If you sell a SEO tool, filter for agencies offering "SEO Services" but NOT using Semrush or Ahrefs public badges.
Pitch: "Add a new revenue stream by white-labeling our SEO audits for your clients..."
Our AI agents visit the "Our Work" or "Clients" pages of agency sites to analyze the logos displayed.
This allows you to sell vertical-specific solutions (e.g., "HIPAA compliant marketing tools") to the right agencies.
Get the data that powers the top Agency Partnership programs.
Websitecategorizationapi.com offers automated classifications of websites, with both homepage and full path real-time URL classifications. Our solution is available both in dashboard and as API. It is used for brand protection, marketing leads, online filtering, use in clients own applications and for other use cases. We also offer offline categorization database of 30 million categorized domains, covering 99.9%+ of active internet.
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