The "Marketing" category is flooded with 1-person SEO shops and defunct blogs. Our AI agents verify Customer Data Platform (CDP) signatures, server-side tracking SDKs, and attribution modeling pipelines to find verified CDP Providers, Automation SaaS, and Analytics builders.
Why firmographic filters miss the tech-stack native buyers.
Targeting "Advertising Agencies" tells you nothing about a company's ability to buy enterprise data infrastructure. You need to know what they track and how they integrate.
If you are selling reverse-ETL, identity resolution APIs, or ad-tech proxies, you need the builders:
| Metric | Standard "Marketing" List | Our ICP Database |
|---|---|---|
| Classification | Broad (Agencies) | CDP vs. SaaS vs. Agency-Tech |
| Tech Signals | None | Segment / mParticle / Braze Verification |
| Buying Center | Creative Director | Marketing Ops / Head of Data |
| Maturity | Unknown | VC Funding & API Docs Check |
Target builders of the future of customer relationships.
Segment/mParticle alternatives. Ingesting massive data. Targets for warehouse-native sync (Reverse ETL) and ID resolution.
Braze/Klaviyo clones. High event volume. Targets for notification APIs, SMS/Email delivery rails, and MJML tech.
Software solving the "Cookies are Dead" problem. Targets for server-side GTM infra and pixel-proxy tech.
Brandwatch/Sprinklr competitors. Targets for social API access, NLP sentiment datasets, and vector DBs.
Contentful/Sanity alternatives. B2B targets for rendering APIs, DAM systems, and edge caching.
Matching anonymous users to profiles. Targets for first-party data graphs and compliance vaulting.
Software for retailers selling ad space. Targets for DSP integrations and SKU-level data feeds.
Ensuring emails hit the inbox. Targets for SMTP relay data and reputation monitoring APIs.
Automated image/video variant generation. Targets for GPU compute and stock asset APIs.
Firms building custom dashboards for clients. Targets for BI software and white-label reporting.
SEMrush/Ahrefs competitors. Massive scrapers. Targets for cloud orchestration and proxy services.
Discovery and payment for creators. Targets for payout APIs and social data scraping.
Impact/PartnerStack clones. Targets for fraud detection and financial reconciliation APIs.
Fathom/Plausible clones. Targets for cookieless tracking and GDPR-compliant cloud.
Software for virtual summits. Targets for streaming APIs and attendee lead-scoring AI.
Product recommendation engines. Targets for vector databases and real-time checkout APIs.
Professional networks (e.g. Pavilion). Targets for event software and member data.
Investing in SaaS portfolios. Targets for due diligence and recurring revenue data.
Intercom/Drift competitors. Targets for LLM compute and specialized support data.
Enterprise content vaults. Targets for high-end storage and CDN partners.
In MarTech, the "Technical Depth" and "Integration Count" define the buying power. A company with a public SDK Documentation and active Webhook support is a top-tier account.
We extract these "Growth Signals" to help you find the builders.
If you sell a global edge network, filter for MarTech startups with high traffic but no CDN or Anycast mention.
Pitch: "Reduce your pixel firing latency by 200ms globally by moving your event ingestion to our edge proxy network..."
We distinguish between companies that do marketing and companies that code marketing.
This ensures you don't waste time on a local advertising agency that happens to have a "Tech" category on their blog.
Get the data that powers the global MarTech innovation ecosystem.
Websitecategorizationapi.com offers automated classifications of websites, with both homepage and full path real-time URL classifications. Our solution is available both in dashboard and as API. It is used for brand protection, marketing leads, online filtering, use in clients own applications and for other use cases. We also offer offline categorization database of 30 million categorized domains, covering 99.9%+ of active internet.
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