Standard "Communications" lists are 95% individual YouTubers and hobbyist blogs. Our AI agents verify FCC licenses, ad inventory depth, and Nielsen/Comscore presence to find verified TV Networks, Radio Groups, and Digital Publishers.
Why firmographic filters fail for broadcast sales.
A "Media Company" could be Disney or a teenager with a TikTok account. If you sell transmitter hardware, ad servers, or premium stock footage, you need the infrastructure.
You need to filter out the influencers and find the Broadcast Groups and Enterprise Publishers.
| Metric | Standard "Media" List | Our ICP Database |
|---|---|---|
| Classification | Broad (NAICS 51) | Broadcast vs. Digital vs. Print |
| Monetization | Unknown | Direct Ads vs. Programmatic |
| Tech Stack | None | Google Ad Mgr, Piano, WideOrbit |
| Inventory | Unknown | Reach & Impressions Verification |
Target media companies by their delivery channel.
Major OTA/Cable groups (e.g. Nexstar, Sinclair). Massive CAPEX. Targets for transmitters, video servers, and ad-tech.
Multiple FM/AM stations. Targets for traffic software (WideOrbit), studio gear, and streaming tech.
High volume web media (e.g. Buzzfeed, Refinery29). Targets for header bidding, CDNs, and DAM systems.
Billboard and screen networks. Targets for specialized player hardware and location data.
Aggregating top tier shows. Targets for dynamic ad insertion and hosting platforms.
Direct-to-consumer video. Targets for encoding, DRM, and subscriber mgmt software.
Large city dailies. Targets for digital transformation, paywalls (Piano), and archiving.
Niche professional news. High value audience. Targets for lead gen tools and webinar platforms.
Spanish/Asian language networks. Targets for specialized translation and localized ad networks.
Software for broadcasters. B2B targets for API data and cloud infrastructure.
Direct broadcast satellite. Targets for high-end crypto hardware and uplink services.
Managing rosters of 100+ creators. Targets for CRM, payment automation, and legal.
Audience measurement firms. Targets for big data storage and visualization tools.
Licensing libraries (e.g. Getty). Targets for AI tagging, search tech, and storage.
Glossy print + digital. Targets for premium ad networks and circulation software.
Managing global brand image. Targets for media databases (Cision) and social listening.
Museum and theater media. Targets for ticketing integration and donor data.
Supplying news photos. Targets for high-end cameras, lenses, and DAM.
Selling inventory for publishers. Targets for CRM and proposal software.
Non-profit media. Targets for pledge drive software and community tools.
In Media, the "Monetization Stack" defines the business. A publisher using Piano for subscriptions and Prebid.js for ads is a sophisticated enterprise.
We extract these "Revenue Signals" to help you find the companies moving the needle.
If you sell ad yield management, filter for publishers with high traffic using GAM but missing Header Bidding wrappers.
Pitch: "Increase your programmatic yield by 20% by implementing our server-side header bidding wrapper..."
We validate media companies by their editorial footprint.
This ensures you pitch to media houses, not auto-generated spam sites.
Get the data that powers the global media and broadcast industry.
Websitecategorizationapi.com offers automated classifications of websites, with both homepage and full path real-time URL classifications. Our solution is available both in dashboard and as API. It is used for brand protection, marketing leads, online filtering, use in clients own applications and for other use cases. We also offer offline categorization database of 30 million categorized domains, covering 99.9%+ of active internet.
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