Built World Intelligence

Stop Pitching to Small Landlords.
Get Verified PropTech ICPs.

The "Real Estate" category is flooded with 1-person agents. Our AI agents verify property portfolio scale, property mgmt tech (Yardi/Entrata), and smart building IoT to find verified SaaS Builders, ConTech Startups, and Asset Owners.

The "Real Estate" Data Noise

Why SIC 6531 misses the tech-native buyers.

Targeting "Real Estate Agents" tells you nothing about a company's ability to buy enterprise software. You need to know what they manage and how they automate.

If you are selling cloud security, property data APIs, or smart-lock hardware, you need the builders:

  • Individual Realtors (Users, not builders)
  • Real Estate Blogs & Affiliate Sites
  • Local Property Managers (No cloud spend)
Metric Standard "RE" List Our ICP Database
Classification SIC 6531 SaaS vs. Services vs. Owner
Tech Signals None Yardi / Entrata / API Detection
Buying Center Agent (Consumer) CTO / Asset Manager
Maturity Unknown VC Funding & Portfolio Size

20 High-Value PropTech ICPs

Target builders of the built world infrastructure.

Property Mgmt SaaS (Enterprise)

Yardi/Entrata competitors. Managing >10k units. Targets for payment APIs, insurance integration, and AI chatbots.

ConTech (Construction Tech)

Procore/Autodesk competitors. Building project mgmt tools. Targets for 3D rendering APIs and rugged device hardware.

Smart Building IoT Labs

Building sensors/locks for CRE. Targets for cellular IoT SIMs, secure cloud, and battery mfg.

RE Analytics & Data APIs

Cherre/Reonomy clones. Selling data to investors. Targets for high-end DBs and vector search APIs.

Virtual Tour & Digital Twin

Matterport competitors. Targets for high-speed video processing and 3D asset storage.

Fintech for Real Estate

Rent collection and security deposit SaaS. B2B targets for banking core APIs and fraud detection.

Short-Term Rental SaaS

Guesty/Hospitable clones. Targets for localized SMS APIs and dynamic pricing data feeds.

Co-Working Management Tech

Software for flex-offices. Targets for bandwidth billing and community engagement apps.

Tenant Screening Startups

Automated vetting. Targets for background check APIs and facial recognition tech.

PropTech Sustainability (ESG)

Carbon tracking for buildings. B2B targets for sensor data and carbon credit markets.

Site Selection / GIS SaaS

Helping retailers find spots. Targets for mobile foot-traffic data and satellite imagery.

CRE Investment Platforms

Crowdfunding for property. Targets for investor CRM and legal automation.

Building Connectivity (Fiber)

SaaS managing in-building telco. Targets for infrastructure data and ISP partnerships.

PropTech Facility Services

Tech-enabled cleaning/maint. Targets for route optimization and workforce apps.

Lease Abstracting AI

NLP for property contracts. Targets for AI parsing APIs and legal review tools.

PropTech Access (Keyless)

Latch/Openpath clones. Targets for biometric hardware and secure mobile SDKs.

Smart HVAC & Grid Integration

VPP (Virtual Power Plant) tech. Targets for grid edge data and demand-response APIs.

Robotic Construction Startups

Brick-laying/Painting bots. Targets for AI models and specialized motor hardware.

Indoor Navigation SaaS

Wayfinding for malls/hospitals. Targets for beacon hardware and SDK licensing.

Tenant Engagement Portals

Social/Amenities apps for residents. Targets for retail data and local event partnerships.

Anatomy of a High-Value PropTech Lead

In PropTech, the "Technical Integration" defines the buying power. A company with a public API Documentation site and a Yardi Partnership is a high-ticket B2B account.

We extract these "Built Signals" to help you find the builders.

Tech Fingerprints

  • Integration: Detection of Yardi, Entrata, RealPage, or MRI integration partners.
  • Compliance: SOC2, ISO 27001, or GDPR mention in trust centers.
  • Platform: Presence of `/developers` or `api.domain.com`.

Growth Signals

  • Funding: Series A/B/C match via Crunchbase cross-ref.
  • Portfolio: Mentions of "Managing >100k units" or "Working with top REITs."
  • Hiring: Open roles for "Product Manager," "DevOps," or "GIS Engineer."

Outreach Strategy: The "Ecosystem" Play

If you sell a property data API, filter for PM platforms with high traffic but no "Marketplace" integration for data.
Pitch: "Saw your Yardi integration. We offer a pre-built API for real-time property tax data that your users can enable in minutes..."

Verification: The "SaaS" Check

We distinguish between companies that sell houses and companies that code property tools.

  • GitHub Link: Linking to an active public organization repo.
  • Product Tour: Presence of a high-res interactive dashboard or demo video.
  • Ratings: Active profile on G2 or Capterra with recent software updates.

This ensures you don't waste time on a local brokerage that happens to have a "Tech" category on their blog.

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