Standard "Media" lists are 95% inactive WordPress blogs. Our AI agents verify ad tech stacks, editorial staff, and traffic volume to find verified Digital Publishers, News Networks, and Academic Journals.
Why scraping RSS feeds fails for B2B sales.
There are 600 million blogs on the internet. Only 0.1% are businesses. If you sell programmatic ad tech, paywalls, or CMS software, you need the pros.
You need to filter out the hobbyists and find the Media Companies with editorial teams and revenue.
| Metric | Standard "Media" List | Our ICP Database |
|---|---|---|
| Filtering | Keyword: "News" | Ad Stack & Traffic |
| Revenue | Unknown | Header Bidding / Subscriptions |
| Tech Stack | None | Arc XP, WordPress VIP, Piano |
| Staffing | "Blogger" | Editor-in-Chief / Ad Ops |
Target media companies by their monetization model.
High volume news (e.g. Vox, Insider). Targets for video players, ad servers, and CDNs.
Regional journalism. Transitioning to subs. Targets for paywalls and newsletter tools.
Peer-reviewed science. Targets for submission systems and PDF hosting.
Industry specific news. High value audience. Targets for lead gen widgets and webinars.
Ad-supported content. Targets for header bidding wrappers and yield mgmt.
Substack/Beehiiv empires. Targets for sponsorship sales and referral tools.
OTT/FAST channels. Targets for encoding, insertion, and rights mgmt.
Product recommendations (Wirecutter). Targets for link tracking and SEO tools.
Educational content. Targets for LMS integration and digital rights (DRM).
Tools for publishers. B2B targets for infrastructure and data partnerships.
User Generated Content (UGC). Targets for moderation AI and community platforms.
Audio publishers. Targets for dynamic ad insertion and hosting.
Stock market news. High speed. Targets for data feeds and charting libs.
App-first aggregators. Targets for push notification SDKs and SDK ads.
Glossy print + digital. Targets for high-end ad networks and layout software.
Esports and reviews. Targets for video hosting and community tools.
Faith content. Targets for donation tools and streaming.
Partisan news. Targets for fundraising tools and list building.
Cooking sites. Targets for shoppable recipes and video.
Visual storytelling. Targets for reader apps and digital distribution.
In Media, the Ad Stack is the fingerprint. A site running Header Bidding with Prebid.js is sophisticated. A site running just AdSense is basic.
We extract these "Monetization Signals" to help you size the revenue potential.
If you sell ad optimization, filter for publishers with high traffic using GAM but missing Amazon TAM.
Pitch: "Unlock 15% more revenue by adding TAM to your existing Prebid setup..."
We validate publishers by their content operations.
This ensures you pitch to media businesses, not zombie blogs.
Get the data that powers the digital media ecosystem.
Websitecategorizationapi.com offers automated classifications of websites, with both homepage and full path real-time URL classifications. Our solution is available both in dashboard and as API. It is used for brand protection, marketing leads, online filtering, use in clients own applications and for other use cases. We also offer offline categorization database of 30 million categorized domains, covering 99.9%+ of active internet.
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