PropTech & Real Estate Intelligence

Stop Wasting Ad Spend on "For Sale" Sites.
Get Verified Real Estate ICPs.

Generic "Real Estate" lists are flooded with agent landing pages and expired listings. Our AI agents filter for high-value targets like Commercial REITs, Multi-Family Property Managers, and Luxury Brokerages.

The "Realtor" List Problem

Why generic property data fails B2B sales teams.

Most databases scrape the "Real Estate" category and give you 50,000 independent residential agents who work under a franchise like Keller Williams.

If you are selling enterprise software (PropTech), construction services, or investment tools, these leads are useless. You need to find the Asset Owners and Management Firms, not the sales agents.

  • Individual Agent Pages (No purchasing power)
  • Expired listing microsites
  • Parked domains from 2008
Metric Standard "Real Estate" List Our ICP Database
Target Identification Keyword: "Realty" Context: Asset Class & Model
Decision Maker Agent (Independent Contractor) Broker / Asset Manager
Tech Signals None Yardi, AppFolio, CoStar
Relevance Low (Spray & Pray) High (Account Based)

20 High-Value Real Estate ICPs

Target the companies that actually own and manage assets.

Commercial REITs

Real Estate Investment Trusts managing large portfolios of office or retail space. Enterprise targets for ESG and asset mgmt software.

Multi-Family Property Managers

Firms managing 500+ residential units. Heavy users of tenant portals, maintenance software, and smart access tech.

Single-Family Rental (SFR) Funds

Institutional investors buying homes at scale. Needs automated valuation models (AVMs) and remote showing tech.

Industrial Logistics Developers

Companies building and leasing warehouses. Targets for solar, security systems, and logistics tech.

Luxury Residential Brokerages

Boutique firms with high average sale price. Targets for high-end marketing, VR staging, and CRM.

House Flippers / Wholesalers

High-volume transaction investors. Need hard money lenders, skip tracing data, and renovation software.

Parking Asset Operators

Owners of garages and lots. Looking for payment automation, EV charging infrastructure, and enforcement tech.

Retail Center Owners

Strip mall and shopping center landlords. Focus on tenant retention software and foot traffic analytics.

Title & Escrow Companies

Settlement service providers. High security needs, wire fraud prevention, and notary scheduling software.

PropTech SaaS

Companies selling software TO the real estate industry. Ideal B2B targets for cloud infrastructure and dev tools.

HOA Management Firms

Managing communities and condos. Heavy communication needs, accounting software, and voting platforms.

Land Banking / Raw Land Investors

Buying and selling undeveloped lots. Targets for GIS mapping data and drone photography services.

Student Housing Operators

Specialized high-density housing. Needs guarantor insurance services, high-speed internet, and turnover cleaning.

Medical Office Building (MOB) Mgrs

Managing healthcare real estate. High compliance needs, specialized HVAC and janitorial services.

Commercial General Contractors

Large scale builders. Project management software (Procore), bidding platforms, and material suppliers.

Hard Money Lenders

Private lenders for investors. Loan origination software (LOS) and underwriting data consumers.

Corporate Housing Providers

Furnished mid-term rentals for business travel. Cleaning logistics and booking platform needs.

Real Estate Marketing Agencies

Providing photo/video/ads for brokers. Targets for white-label reporting and ad-tech.

Home Inspection Firms

Multi-inspector firms. Report writing software, radon testing gear, and scheduling tools.

Real Estate Schools

Education providers for licensing. LMS software and student marketing.

Anatomy of a High-Value PropTech Lead

Identifying a "Property Manager" isn't enough. You need to know if they manage 50 units or 5,000 units, and what software they are trapped in.

Our AI agents scan for specific "PropTech Fingerprints" to qualify leads before they ever reach your CRM.

Software Detection

  • Tenant Portals: Detection of AppFolio, Buildium, or Yardi login pages.
  • CRM Usage: Hubspot vs. Follow Up Boss vs. Salesforce.
  • Marketing Stack: Active usage of Adwerx, LuxuryPresence, or BoomTown.

Portfolio Signals

  • Listing Volume: >10 active listings indicates a brokerage, <5 often an individual.
  • Asset Class: Keywords like "Cap Rate," "NOI," "Triple Net" indicate Commercial focus.
  • Team Size: "Meet the Team" page analysis counting heads vs. solo practitioner.

Outreach Strategy: The "Integration" Play

If you sell a maintenance solution, filter our list for companies using Buildium.
Pitch: "We plug directly into your Buildium portal to automate vendor dispatch..."

Verification: Filtering Out the Noise

The biggest challenge in Real Estate data is the sheer volume of "Zombie Sites" — old agent blogs that haven't been touched since 2015.

Our "Liveness Check" agent analyzes recent blog posts, copyright dates, and SSL certificate validity to ensure you only pitch to active businesses. We also flag "Franchise Subdomains" (e.g., agent.kw.com) so you can exclude them if you only want HQ contacts.

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