Sports Business Intelligence

Stop Pitching to Fan Forums.
Get Verified Sports ICPs.

Standard "Sports" lists are 95% fantasy football blogs. Our AI agents verify league affiliation, stadium capacity, and NIL compliance to find verified Professional Teams, NCAA Departments, and Equipment Brands.

The "Fan" Data Trap

Why scraping ESPN doesn't work for B2B sales.

The sports industry is high-profile but small. There are only ~150 "Big 4" teams in the US. If you sell stadium tech, athlete recovery gear, or ticketing software, you need decision makers.

You need to filter out the fan sites and find the Front Office executives controlling the budget.

  • Fan Blogs (No budget)
  • Youth Rec Leagues (Volunteer run)
  • Fantasy Sports Advice Sites
Metric Standard "Sports" List Our ICP Database
Filtering Keyword: "Ball" League (NFL, NBA, NCAA)
Scale Unknown Attendance & Revenue
Tech Stack None Ticketmaster, Hudl, Catapult
Role Verification "Coach" General Manager / AD

20 High-Value Sports ICPs

Target organizations by their competitive level.

Pro Teams (Big 4)

NFL, NBA, MLB, NHL franchises. Massive budgets. Targets for sponsorship, analytics, and travel.

NCAA Division I Athletics

Power 5 conference departments. Targets for recruiting software, facilities, and nutrition.

Sports Equipment Brands

Manufacturing gear (Nike, Wilson). Targets for material supply and DTC tech.

Gym Franchises

Fitness chains (Planet Fitness). Targets for equipment leasing and member apps.

SportsTech SaaS

Apps for coaching/training. B2B targets for video APIs and cloud hosting.

Stadium Operators

Managing arenas. Targets for security, concessions software, and signage.

Golf Course Management

Operating multiple clubs. Targets for tee time software and agronomy.

Motorsports Teams

F1, NASCAR, IndyCar. High tech engineering. Targets for simulation and telemetry.

Soccer Academies

Youth development clubs. Pay-to-play model. Targets for registration software and uniforms.

Esports Teams

Competitive gaming orgs. Targets for hardware sponsors and streaming tools.

Sports Medicine Clinics

Treating athletes. Targets for rehab equipment and MRI machines.

Sports Media Networks

Broadcasting games. Targets for production gear and ad-tech.

Sports Agencies

Representing athletes. Targets for contract software and wealth management.

Tournament Organizers

Running large events. Targets for logistics, trophies, and travel booking.

Swim Centers

Aquatic facilities. Targets for pool chemicals and timing systems.

Ski Resorts

Winter sports ops. Targets for lift tech and snow grooming.

Racetracks (Horse/Auto)

Betting venues. Targets for parimutuel tech and F&B.

Team Apparel Suppliers

Custom jersey makers. Targets for sublimation printers and textiles.

Sports Betting Operators

Sportsbooks (DraftKings etc). Targets for compliance (KYC) and data feeds.

Bike Share / Micro-Mobility

City rental fleets. Targets for GPS hardware and maintenance.

Anatomy of a High-Value Sports Lead

In Sports, the league affiliation dictates the spend. An NFL team has a $200M+ cap. A minor league team has a shoestring budget.

We extract these "Competitive Signals" to help you tier your accounts.

Tech Fingerprints

  • Ticketing: Usage of Ticketmaster Archtics, SeatGeek, or Paciolan.
  • Performance: Detection of Catapult, Hudl, or Kinexon systems.
  • CRM: Salesforce Sports Cloud or KORE Software integration.

League Signals

  • Level: Pro (NFL/NBA) vs College (NCAA D1/D2) vs Amateur.
  • Venue: "Stadium" or "Arena" capacity >10,000 indicates major operator.
  • NIL: Mention of "NIL Collective" or "Opendorse" (College specific).

Outreach Strategy: The "Fan Experience" Play

If you sell mobile ordering, filter for stadiums using Ticketmaster but no mobile food app.
Pitch: "Increase your concession per-cap by allowing fans to order from their seats via your existing app..."

Verification: The "Roster" Check

We validate teams by their front office.

  • Staff Directory: Do they list a "VP of Technology" or "Director of Partnership"?
  • Schedule: Is there an active season schedule for 2024/25?
  • Sponsors: Do they display corporate partners on their homepage?

This ensures you pitch to operational franchises, not defunct leagues.

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