Advertising Technology Intelligence

Ad technology adoption reveals how companies acquire customers and invest marketing budgets. Websites running Google Ads tracking are actively spending on search and display advertising. Facebook Pixel implementations indicate social media marketing investments. Programmatic ad infrastructure signals sophisticated media buying. Understanding these patterns transforms prospecting for AdTech sales and media partnerships.

For advertising agencies and media companies, our database identifies potential clients based on their current ad stack. Companies already investing in digital advertising represent warmer prospects than those with no tracking infrastructure. The specific platforms they use indicate sophistication level and potential gaps. Combined with traffic data, you can prioritize high-value prospects effectively.

Publisher monetization analysis also relies on ad technology detection. Identifying which ad networks a site uses, whether they implement header bidding, and their programmatic infrastructure helps evaluate inventory quality and partnership potential. Our data supports both buy-side and sell-side advertising intelligence across the publisher ecosystem.

Browse by Ad Platform

Google Ads / GTM

9.2M+ domains

Websites with Google Ads conversion tracking or Google Tag Manager. The dominant advertising platform indicates active search and display advertising investments. Essential for understanding paid acquisition strategies.

Explore Google Ads Sites

Facebook Pixel

6.8M+ domains

Websites implementing Meta's Facebook Pixel for advertising and retargeting. Indicates social media advertising investment and audience building. Common among e-commerce and consumer brands.

Explore Facebook Sites

LinkedIn Insight

1.4M+ domains

Websites tracking LinkedIn advertising conversions. Strong signal for B2B marketing investment and professional audience targeting. Often indicates enterprise sales focus and account-based marketing strategies.

Explore LinkedIn Sites

Retargeting Platforms

2.1M+ domains

Sites using Criteo, AdRoll, Perfect Audience, and other retargeting solutions. Sophisticated remarketing indicates focus on conversion optimization and understanding of the customer journey beyond first touch.

Explore Retargeting Sites

Programmatic / DSP

890K+ domains

Websites with programmatic advertising infrastructure including The Trade Desk, DV360, and other DSP pixels. Indicates sophisticated media buying and typically larger advertising budgets.

Explore Programmatic Sites

Ad Networks / SSP

3.2M+ domains

Publisher websites monetizing with ad networks like Google AdSense, Media.net, or header bidding solutions. Identifies content sites generating ad revenue and evaluates monetization sophistication.

Explore Publisher Sites

Use Cases for AdTech Intelligence

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Media Sales

Identify advertisers actively spending on digital to target with direct inventory opportunities and sponsorships.

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AdTech Sales

Find companies using competitor platforms or missing capabilities your solution provides for targeted outreach.

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Competitive Intel

Understand competitor advertising strategies by analyzing their ad technology stack and likely channel investments.

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Publisher Valuation

Evaluate publisher monetization infrastructure and ad tech sophistication for partnerships or acquisitions.

Understanding Digital Advertising Investment

Ad technology presence serves as a proxy for marketing budget and sophistication. A website with only basic Google Analytics differs dramatically from one running Google Ads, Facebook Pixel, LinkedIn Insight, and retargeting platforms. The breadth and depth of ad tech implementation indicates how seriously a company invests in customer acquisition, making it valuable for both B2B targeting and competitive analysis.

Cross-referencing ad technology with analytics platforms and marketing automation reveals complete digital maturity profiles. Companies with sophisticated ad tech but basic analytics may have gaps in measurement. Those with marketing automation but limited ad infrastructure might be ready for paid acquisition expansion. These combinations create nuanced targeting opportunities.

Privacy regulations increasingly impact ad technology adoption. Cookie deprecation drives interest in first-party data solutions and contextual advertising. Our detection tracks these shifts, identifying which companies move to privacy-compliant alternatives and which maintain traditional tracking. This intelligence helps AdTech vendors position solutions and advertisers understand the evolving compliance landscape.

Related Resources

Publisher and Advertiser Perspectives

Our ad technology detection supports both sides of the advertising equation. For publishers, we identify monetization infrastructure—which ad networks they use, whether they implement header bidding, and their overall sophistication. This intelligence helps ad networks identify onboarding opportunities and demand partners evaluate inventory quality. Filter by traffic tier to find high-value publishers.

For advertisers, understanding competitor ad tech reveals their likely channel mix and targeting capabilities. A competitor heavy on Facebook Pixel likely invests in social. Those with LinkedIn Insight focus on B2B. Retargeting implementation indicates conversion optimization sophistication. This competitive intelligence shapes your own media strategy and positioning.

The relationship between ad technology and e-commerce platforms particularly matters. Shopify stores often implement different ad tech patterns than custom WooCommerce or Magento implementations. Understanding these correlations helps both AdTech vendors and media sellers target effectively. Our API enables these multi-dimensional queries for sophisticated targeting.

Domains by Ad Technology