Access comprehensive intelligence on 2.8M+ personal finance websites. Target financial advisors, fintech applications, investment platforms, budgeting tools, and money management services with detailed firmographic data and technology detection.
Segment the personal finance ecosystem for precise targeting
Target brokerage platforms, robo-advisors, stock analysis tools, options trading education, and investment research services from Robinhood to Schwab.
Connect with neobanks, high-yield savings platforms, checking account providers, and digital banking solutions disrupting traditional finance.
Access credit card comparison sites, personal loan providers, credit score services, BNPL platforms, and credit repair companies.
Engage life insurance, auto insurance, health insurance comparison sites, and insurtech platforms simplifying coverage decisions.
Target expense tracking apps, budgeting software, financial planning tools, and money management platforms like Mint and YNAB.
Access 401(k) providers, IRA platforms, pension advisors, retirement calculators, and wealth preservation services for retirees.
The personal finance space is being transformed by fintech innovators. Our database tracks both established players and emerging disruptors across the digital finance landscape.
Personal finance sites serve distinct demographic and financial segments
Distinguish between service providers and content publishers
Banks, brokerages, lenders, and insurance companies directly offering financial products and services to consumers.
Software platforms and mobile apps providing budgeting, investing, payments, and financial management tools.
Financial blogs, education platforms, comparison sites, calculators, and affiliate content publishers.
Breakdown of personal finance domains by focus area
How businesses leverage personal finance intelligence
Banks and fintechs identify competitor products, partnership opportunities, and content publishers for affiliate and advertising programs.
Ad networks verify financial content meets regulatory requirements and avoid association with predatory lending or misleading investment advice.
Startups and investors map the competitive landscape, identify white space opportunities, and track emerging category leaders.
B2B financial technology vendors identify RIA firms, independent advisors, and wealth management practices for software sales.
Credit card issuers and lenders identify high-traffic personal finance blogs and comparison sites for affiliate recruitment.
Publishers analyze successful personal finance content, identify trending topics, and benchmark against category leaders.
Attributes optimized for financial services targeting
Get comprehensive data on 2.8M+ personal finance domains including fintech apps, financial advisors, and content publishers for targeted financial services marketing.
Custom extracts available by subcategory, audience segment, or content type
Common questions about our personal finance database