IAB Category: Pets

Pets Domain Database

Access comprehensive intelligence on 1.4M+ pet industry websites. Target pet food brands, veterinary practices, pet retailers, grooming services, and the booming pet tech sector across the $320B+ global pet care market.

1.4M+
Pet Industry Domains

Food, retail, services & content
$320B
Global Pet Market
70%
US Households with Pets
$1,480
Avg Annual Spend/Dog
6.7%
Annual Market Growth

Pet Industry Subcategories

Segment the pet ecosystem for precise targeting

Pet Food & Nutrition

Target premium pet food brands, raw diet providers, prescription diets, treats manufacturers, and the booming fresh/human-grade pet food segment.

312,400 domains Explore

Veterinary Services

Connect with veterinary clinics, animal hospitals, specialty practices, emergency care, telemedicine platforms, and mobile vet services.

186,200 domains Explore

Pet Retail & E-commerce

Access pet stores, online retailers, subscription box services, and marketplace sellers from Chewy challengers to independent pet shops.

287,600 domains Explore

Pet Services

Engage grooming salons, pet boarding facilities, dog walking services, pet sitting platforms, training schools, and daycare providers.

198,400 domains Explore

Pet Supplies & Accessories

Target manufacturers and sellers of beds, toys, collars, leashes, carriers, apparel, and specialty products for pets.

214,800 domains Explore

Pet Tech & Innovation

Access GPS trackers, smart feeders, pet cameras, health monitors, DNA testing services, and the emerging connected pet ecosystem.

86,400 domains Explore

Coverage by Pet Type

Domains segmented by animal focus

🐕
Dogs
624K
🐈
Cats
312K
🐦
Birds
86K
🐠
Fish
68K
🐴
Horses
124K
🐹
Small Pets
54K

DTC Pet Brand Intelligence

The pet industry has seen explosive growth in direct-to-consumer brands challenging traditional retail. Our database tracks the new generation of pet brands.

  • Fresh/human-grade pet food disruptors
  • Subscription box and auto-ship services
  • Instagram-native pet product brands
  • VC-backed pet tech startups
4,200
DTC Pet Brands
$8.2B
Pet DTC Market
340
VC-Funded Startups
67%
Subscription Models

Pet Industry Category Distribution

Breakdown of pet domains by business type

Pet Food & Nutrition 312,400 (22.3%)
Pet Retail & E-commerce 287,600 (20.5%)
Pet Supplies & Accessories 214,800 (15.3%)
Pet Services 198,400 (14.2%)
Veterinary Services 186,200 (13.3%)
Pet Tech & Innovation 86,400 (6.2%)
Pet Insurance 42,600 (3.0%)

Use Cases for Pet Industry Domain Data

How businesses leverage pet market intelligence

1
Pet Food Brand Partnerships

CPG companies identify influencer pet accounts, breed-specific communities, and content creators for product launches and ambassador programs.

2
Veterinary Practice Marketing

Practice management software and veterinary suppliers identify clinics by size, specialty focus, and technology adoption for targeted sales.

3
Pet Retail Competitive Analysis

Retailers monitor competitor product offerings, pricing strategies, and market positioning across online and brick-and-mortar channels.

4
Pet Insurance Distribution

Insurers identify veterinary partners, pet retailers, and breeders for embedded insurance and distribution partnership opportunities.

5
Pet Tech Investment Research

VCs and corporate investors map the pet tech landscape, identify acquisition targets, and track emerging category leaders.

6
Affiliate & Influencer Recruitment

Pet brands identify high-traffic pet blogs, YouTube channels, and Instagram accounts for affiliate and sponsored content programs.

Data Fields for Pet Industry Domains

Attributes optimized for pet market targeting

Domain Name Company/Brand Name Pet Type Focus Business Category Product/Service Type Technology Stack E-commerce Platform Subscription Model Traffic Estimate Location Contact Emails Social Profiles Funding Status Domain Age

Access Pet Industry Domain Intelligence

Get comprehensive data on 1.4M+ pet industry domains including food brands, veterinary services, retailers, and pet tech startups across the $320B global pet market.

Custom extracts available by pet type, business category, or geography

Frequently Asked Questions

Common questions about our pet industry database

Yes, we tag domains by primary pet type focus including dogs, cats, birds, fish, horses, reptiles, and small animals. Multi-species retailers are tagged accordingly. This enables targeting specific pet owner segments for relevant product marketing.

We detect subscription business models through pricing page analysis, subscription platform integration (Recharge, Bold, etc.), and auto-ship/recurring delivery mentions. This helps identify the growing subscription pet commerce segment.

Yes, we identify premium positioning through pricing signals, brand messaging, and product category (organic, human-grade, designer accessories). This helps target the high-end pet parent segment spending significantly above average.

We detect common veterinary software including practice management systems, booking platforms, and telemedicine integrations. This helps veterinary software vendors and service providers identify competitive displacement opportunities.

Yes, we include breeder websites and rescue/adoption organizations as part of the pet ecosystem. These are tagged separately, enabling pet product companies to target new pet parents at the point of acquisition.

Pet-focused content creators with their own domains are included, tagged by content type (blog, video, social) and audience size indicators. This supports influencer marketing programs seeking pet-focused creators for brand partnerships.