IAB Category: Pop Culture

Pop Culture Domain Database

Access comprehensive intelligence on 2.1M+ pop culture and entertainment websites. Target celebrity news, fan communities, meme platforms, influencer sites, and viral content hubs for contextual advertising and audience engagement.

Access Database Explore Categories
2.1M+
Pop Culture Domains
Celebrity, fan & viral content
4.8B
Monthly Page Views
68%
Gen Z/Millennial Audience
340K
Active Fan Communities
$18B
Creator Economy Value

Pop Culture Content Categories

Navigate the entertainment and trending content landscape

Celebrity News & Gossip

Access entertainment news outlets, celebrity gossip sites, paparazzi platforms, and Hollywood industry publications covering stars and their lives.

312,400 domains Explore

Fan Communities & Fandoms

Connect with dedicated fan sites, forums, wikis, and communities built around movies, TV shows, music artists, anime, K-pop, and gaming franchises.

486,200 domains Explore

Memes & Viral Content

Target meme generators, viral content aggregators, humor sites, and platforms where internet culture trends emerge and spread.

198,600 domains Explore

Streaming & Reviews

Access movie/TV review sites, streaming recommendation platforms, entertainment critics, and "what to watch" guide publishers.

287,400 domains Explore

Influencer & Creator Sites

Engage personal websites of social media influencers, YouTubers, TikTokers, and content creators with dedicated audiences.

412,800 domains Explore

Lifestyle & Trends

Target trend-focused content including celebrity fashion, beauty culture, lifestyle aspirational content, and pop culture merchandise.

324,600 domains Explore

Audience Demographics

Pop culture content reaches valuable young demographics

42%
Gen Z (13-26)
Digital natives
34%
Millennials (27-42)
Peak spending
58%
Female Audience
Key demographic
72%
Mobile Traffic
Mobile-first

Trending Content Intelligence

Pop culture moves fast. Our database tracks emerging trends, viral moments, and content that captures the cultural zeitgeist.

  • Real-time trend detection across categories
  • Emerging fandom and community mapping
  • Influencer collaboration opportunity identification
  • Cultural moment and event tracking
12K
New Sites/Month
48hr
Trend Detection
2.4M
Social Signals/Day
86%
Category Accuracy

Pop Culture Content Distribution

Breakdown by content type and focus area

Fan Communities & Fandoms 486,200 (23.2%)
Influencer & Creator Sites 412,800 (19.7%)
Lifestyle & Trends 324,600 (15.5%)
Celebrity News & Gossip 312,400 (14.9%)
Streaming & Reviews 287,400 (13.7%)
Memes & Viral Content 198,600 (9.5%)
Event & Award Coverage 78,400 (3.5%)

Use Cases for Pop Culture Domain Data

How brands leverage entertainment content intelligence

1
Youth Audience Targeting

CPG and fashion brands target Gen Z and Millennial consumers through contextual placement on entertainment and pop culture content.

2
Entertainment Marketing

Studios and streaming platforms identify fan communities and review sites for movie/show launches, trailer distribution, and premiere buzz.

3
Influencer Partnership Discovery

Brands identify influencer websites and creator platforms for sponsored content, brand ambassador programs, and collaboration opportunities.

4
Fandom Monetization

Merchandise companies and licensors identify active fan communities for product launches, collectibles, and official merchandise partnerships.

5
Cultural Trend Monitoring

Marketing agencies track emerging trends, viral moments, and cultural conversations for real-time marketing opportunities.

6
Brand Safety in Entertainment

Advertisers ensure ads appear on brand-safe entertainment content while avoiding celebrity scandal adjacencies and controversial content.

Data Fields for Pop Culture Domains

Attributes optimized for entertainment targeting

Domain Name Publisher/Creator Name Content Category Fandom/Topic Focus Audience Demographics Traffic Estimate Social Profiles Platform Presence Technology Stack Monetization Type Domain Age Contact Info

Access Pop Culture Domain Intelligence

Get comprehensive data on 2.1M+ pop culture and entertainment domains including fan communities, influencer sites, and viral content platforms for youth audience targeting.

View Pricing Plans Request Custom Extract

Custom extracts available by category, fandom, or demographic focus

Frequently Asked Questions

Common questions about our pop culture database

We tag fan sites by their primary focus including specific TV shows, movie franchises, music artists (K-pop, Taylor Swift, etc.), anime series, video games, sports teams, and more. This enables targeting fans of specific properties for relevant campaigns.

We provide traffic estimates for influencer websites and link to social media profiles where follower counts can be verified. We segment by creator tier: mega-influencers, macro-influencers, mid-tier, micro-influencers, and nano-influencers.

Yes, celebrity gossip/scandal content is tagged separately from general entertainment news. You can target entertainment content while excluding paparazzi sites, gossip blogs, and scandal-focused publications for brand safety.

Pop culture moves fast, so we prioritize rapid detection of emerging content. New sites gaining traction are typically categorized within 48-72 hours of discovery through social signal monitoring and traffic pattern analysis.

Yes, we cover global pop culture including K-pop, anime, Bollywood, Latin music, and international celebrity culture. This is essential as fandoms often transcend borders, with fans consuming content regardless of geographic origin.

Meme sites are categorized separately and can be included or excluded based on brand comfort. We further segment by humor type - mainstream humor versus edgy/adult content - allowing precise control over content adjacencies.