Russian Language Website Database

The "Runet" is one of the world's few self-sufficient digital ecosystems. Connecting over 260 million speakers across Russia and the CIS, it relies on local giants like Yandex, VK, and Sber. Our database categorizes high-value domains across 20 essential verticals driving this vast Eurasian market.

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20 Key Verticals in the Russian Web

Deep dive into the sectors that define the Runet landscape.

1. Energy & Natural Resources

Russia is an energy superpower. This vertical includes state giants (Gazprom, Rosneft), metal producers (Norilsk Nickel), and mining service providers. It is the backbone of the economy and B2B sector.

Examples: Gazprom.ru, Rosneft.ru, Lukoil.ru

2. Tech & Yandex Ecosystem

Yandex is the Google of Russia. This vertical covers the massive local IT sector, including search, cloud services, and cybersecurity (Kaspersky). It is a hub for developers and digital innovation.

Examples: Yandex.ru, Mail.ru, Kaspersky.ru

3. E-commerce (Marketplaces)

Wildberries and Ozon are the Amazon equivalents. This vertical is exploding, with thousands of sellers and logistics partners. Cross-border trade with China is also significant.

Examples: Wildberries.ru, Ozon.ru, Lamoda.ru

4. Banking & Fintech

Sberbank is a tech conglomerate, not just a bank. The fintech sector is highly advanced with instant payments (SBP) and super-apps. This vertical covers consumer banking and investment platforms.

Examples: Sberbank.ru, Tinkoff.ru, VTB.ru

5. Social Media (VK)

VKontakte (VK) and Odnoklassniki (OK) dominate social networking. This vertical covers influencers, community groups, and digital marketing agencies specialized in the Runet social space.

Examples: VK.com, OK.ru, Rutube.ru

6. Retail & Supermarkets

X5 Retail Group and Magnit lead the grocery sector. This vertical includes delivery services (Samokat), hypermarket portals, and consumer loyalty programs.

Examples: X5.ru, Magnit.com, Lenta.com

7. News & Information

Russian media consumption is high. This category covers state agencies (RIA), business dailies (Kommersant, Vedomosti), and regional news portals. It is a critical channel for mass communication.

Examples: Ria.ru, Kommersant.ru, RBC.ru

8. Telecommunications

MTS, Beeline, and MegaFon form the "Big Three." This vertical covers mobile connectivity, fiber internet, and the growing IoT (Internet of Things) market.

Examples: MTS.ru, Beeline.ru, Megafon.ru

9. Automotive (Avto)

Despite market shifts, the auto sector remains active. Lada is the national brand. This vertical includes car classifieds (Avto.ru), parts suppliers, and repair services.

Examples: Lada.ru, Avto.ru, Drom.ru

10. Real Estate (Nedvizhimost)

Cian and Avito Real Estate are market leaders. This vertical covers residential sales, commercial leasing, and the large construction developer market (PIK Group).

Examples: Cian.ru, PIK.ru, DomClick.ru

11. Travel & Transport

RZD (Railways) and Aeroflot connect the vast country. This vertical covers booking aggregators (Aviasales), tourism boards for regions like Altai or Sochi, and taxi services.

Examples: RZD.ru, Aeroflot.ru, Aviasales.ru

12. Classifieds (Avito)

Avito is the world's most popular classifieds site. This vertical covers the buying and selling of everything from electronics to services. It is a massive peer-to-peer economy.

Examples: Avito.ru, Youla.ru, Profi.ru

13. Education & EdTech

Russia has a strong STEM tradition. This vertical includes major universities (MGU) and booming EdTech platforms (Skillbox, Skyeng) offering coding and language courses.

Examples: Msu.ru, Skillbox.ru, Hse.ru

14. Healthcare & Medicine

Private clinics and lab networks (Invitro) are growing. This vertical covers medical services, online pharmacies (Apteka.ru), and health information portals.

Examples: Invitro.ru, Apteka.ru, DocDoc.ru

15. Construction & DIY

Home improvement is popular. This vertical covers DIY retailers (Leroy Merlin Russia), construction material suppliers, and architecture firms.

Examples: Petrovich.ru, Sata.ru, Vseinstrumenti.ru

16. Gaming & Esports

Russian gamers are highly active. This vertical covers game developers, esports teams (Team Spirit), and gaming news portals. It is a key entertainment sector.

Examples: Games.mail.ru, Cybersport.ru, Kanobu.ru

17. Agriculture

Russia is a top grain exporter. This vertical covers agro-holdings, machinery suppliers, and fertilizer producers. It is a vital B2B sector for the economy.

Examples: Rusagro.ru, Phosagro.ru, Agroinvestor.ru

18. Jobs (HeadHunter)

HeadHunter (hh.ru) dominates recruitment. This vertical covers job boards, HR tech services, and freelance platforms. It tracks the pulse of the labor market.

Examples: Hh.ru, Superjob.ru, Zarplata.ru

19. Culture & Theaters

The Bolshoi and Hermitage are global icons. This vertical covers museums, theaters, and cultural event ticketing (Kassir). It represents the rich heritage of Russia.

Examples: Bolshoi.ru, Hermitagemuseum.org, Afisha.ru

20. Government (Gosuslugi)

Gosuslugi is the unified portal for public services. This vertical includes tax authorities, municipal sites (Mos.ru), and legal registries. It is the central nervous system of administration.

Examples: Gosuslugi.ru, Mos.ru, Nalog.ru

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