Drift Technology Intelligence

What is Drift?

Drift is a conversational marketing platform using chatbots and live chat to engage website visitors. Acquired by Vista Equity Partners in 2021, Drift enables real-time conversations that accelerate pipeline.

With AI-powered chatbots that qualify leads and book meetings automatically, Drift helps sales teams engage buyers the moment they show interest.

Key Features

Chat

• Live: Human conversations
• Bots: AI automation
• Routing: Rep assignment
• Playbooks: Conversation flows

Conversational

• Marketing: Lead capture
• Sales: Instant booking
• Support: Customer help

Intelligence

• Intent: Visitor signals
• Analytics: Conversation metrics
• Insights: Performance tracking

Use Cases

Lead Qualification

Bots ask qualifying questions and route hot leads to sales. Capture leads 24/7 without forms.

Meeting Booking

Qualified visitors book sales meetings instantly. No back-and-forth scheduling emails.

ABM Engagement

Personalize chat for target accounts. Custom greetings and routing for named accounts.

Sales Acceleration

Reps engage high-intent visitors in real-time. Strike while leads are hot on pricing pages.

Code Examples

Widget Installation

<!-- Drift Widget -->
<script>
!function() {
    var t = window.driftt = window.drift = window.driftt || [];
    t.load = function(t) {
        var e = document.createElement("script");
        e.async = !0, e.src = "https://js.driftt.com/include/" + t + "/" + t + ".js",
        document.body.appendChild(e);
    };
    t.SNIPPET_VERSION = '0.3.1';
    t.load('YOUR_DRIFT_ID');
}();
</script>

Identify Visitor

drift.identify('USER_ID', {
    email: '[email protected]',
    name: 'John Doe',
    company: 'Acme Corp'
});

Comparison

vs Intercom

• Focus: Drift sales-centric
• Support: Intercom broader
• ABM: Drift stronger

vs Qualified

• Salesforce: Qualified native
• Standalone: Drift more flexible
• Features: Both comprehensive

Why Drift

• Conversational marketing pioneer
• Strong AI chatbots
• Sales team focus
• ABM personalization