PayPal : PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
This technology is used by 19.1% of websites in the Payment processors category. The most popular industry vertical is Style & Fashion, with Arts and Crafts being the top subcategory.
What is PayPal?
PayPal is a global online payments platform that enables individuals and businesses to send and receive money electronically. Founded in 1998 and now owned by PayPal Holdings, Inc., PayPal processes over $1 trillion in payment volume annually, serving 400+ million active accounts worldwide.
PayPal revolutionized e-commerce payments by providing secure transactions without sharing financial details with merchants. Users can pay via PayPal balance, linked bank accounts, or credit/debit cards. PayPal's buyer protection and brand trust drive conversion rates.
The PayPal ecosystem includes Venmo for peer-to-peer payments, Braintree for enterprise payment processing, and PayPal Credit for financing. PayPal's one-click checkout and 400+ million user base make it essential for e-commerce businesses.
Industry Vertical Distribution
Technologies Frequently Used with PayPal
| Technology | Co-usage Rate | Website |
|---|---|---|
| jQuery | 50.84% | https://jquery.com |
| Open Graph | 40.82% | https://ogp.me |
| Google Analytics | 37.86% | http://google.com/analytics |
| core-js | 34.9% | https://github.com/zloirock/core-js |
| PHP | 31.71% | http://php.net |
| HSTS | 29.52% | https://www.rfc-editor.org/rfc/rfc6797#section-6.1 |
| Google Font API | 29.44% | http://google.com/fonts |
| HTTP/3 | 29.02% | https://httpwg.org/ |
| 28.62% | http://facebook.com | |
| Google Tag Manager | 27.89% | http://www.google.com/tagmanager |
PayPal Features
PayPal Checkout: Smart payment buttons. PayPal, Venmo, and card acceptance. One-click for returning customers. Mobile-optimized experience.
PayPal Credit: Buy now, pay later financing. No interest if paid in full. Increases average order value. Pre-approval in seconds.
Invoicing: Send professional invoices. Recurring billing. Payment reminders. Expense tracking.
Subscriptions: Recurring payment management. Plan management. Retry logic for failed payments. Subscription analytics.
Payouts: Mass payments to multiple recipients. Bank and PayPal payouts. Marketplace seller payments. Affiliate commissions.
Buyer/Seller Protection: Fraud protection included. Dispute resolution. Chargeback handling. Trust building.
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using PayPal:
| Technology | AI Score | Website |
|---|---|---|
| Mastercard | 0.25 | https://www.mastercard.com |
| WooCommerce PayPal Checkout Payment Gateway | 0.21 | https://github.com/woocommerce/woocommerce-gateway-paypal-express-checkout |
| Boomerang | 0.18 | https://akamai.github.io/boomerang |
| PayPal Marketing Solutions | 0.16 | https://developer.paypal.com/docs/marketing-solutions |
| WooCommerce PayPal Payments | 0.15 | https://github.com/woocommerce/woocommerce-paypal-payments |
| PayPal Credit | 0.14 | https://www.paypal.com/uk/webapps/mpp/paypal-virtual-credit |
| Venmo | 0.14 | https://venmo.com |
| LazySizes | 0.14 | https://github.com/aFarkas/lazysizes |
| Volusion | 0.12 | https://www.volusion.com |
| Open Graph | 0.1 | https://ogp.me |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
PayPal Use Cases
E-commerce Checkout: Alternative to card-only checkout. Higher conversion rates. Trusted payment option. Guest checkout available.
Digital Goods: Instant digital delivery. Software and subscription sales. Gaming purchases. Digital content.
Services: Freelancer payments. Invoice-based billing. Consulting fees. Professional services.
Marketplaces: Split payments between parties. Seller payouts. Escrow-like holding. Multi-vendor platforms.
International Commerce: 200+ markets supported. Currency conversion. Cross-border payments. Export business.
Donations: Nonprofit fundraising. Donation buttons. Recurring giving. Campaign tracking.
IAB Tier 2 Subcategory Distribution
Top Websites Using PayPal
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| walmart.com | Shopping | Grocery Shopping | 6.65 |
| kiva.org | Personal Finance | Personal Debt | 6.13 |
| venmo.com | Personal Finance | Personal Debt | 5.89 |
| jpurecords.com | Music and Audio | Rock Music | 5.85 |
| filmsbykris.com | Technology & Computing | Computing | 5.75 |
| frantone.com | Music and Audio | Swimming | 5.74 |
| riffleshuffle.com | Hobbies & Interests | Games and Puzzles | 5.74 |
| digikey.com | Business and Finance | Industries | 5.39 |
| poshmark.com | Style & Fashion | High Fashion | 5.37 |
| dominos.com | Food & Drink | Nutrition | 5.21 |
PayPal Implementation
PayPal JavaScript SDK
<!-- PayPal SDK -->
<script src="https://www.paypal.com/sdk/js?client-id=YOUR_CLIENT_ID¤cy=USD"></script>
<div id="paypal-button-container"></div>
<script>
paypal.Buttons({
// Create order on click
createOrder: function(data, actions) {
return actions.order.create({
purchase_units: [{
amount: {
value: '99.99',
currency_code: 'USD'
},
description: 'Premium Subscription'
}]
});
},
// Capture payment after approval
onApprove: function(data, actions) {
return actions.order.capture().then(function(details) {
// Show success message
alert('Transaction completed by ' + details.payer.name.given_name);
// Send to your server for fulfillment
return fetch('/api/paypal/capture', {
method: 'POST',
body: JSON.stringify({ orderID: data.orderID })
});
});
},
onError: function(err) {
console.error('PayPal error:', err);
}
}).render('#paypal-button-container');
</script>
<!-- Server-side order verification (Node.js) -->
<script>
// Verify with PayPal API before fulfilling
const order = await paypal.orders.get(orderID);
if (order.status === 'COMPLETED') {
// Fulfill order
}
</script>
Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using PayPal is 11.8 years. The average OpenRank (measure of backlink strength) is 2.65.
PayPal Benefits
Trusted Brand: 400+ million accounts recognize PayPal. Buyer confidence drives conversion. 25+ years of trust. Household name globally.
Higher Conversion: Users don't enter card details. One-click for returning users. Reduces checkout friction. Mobile-friendly experience.
Global Reach: 200+ markets supported. 25 currencies. Cross-border commerce. International expansion.
Buyer Protection: Disputes and claims handled. Fraud prevention. Chargeback protection. Customer confidence.
All-in-One: Cards, PayPal, Venmo accepted. No separate gateway needed. Invoicing included. Business account features.
Quick Setup: Fast merchant onboarding. Pre-built buttons. JavaScript SDK. No PCI burden for standard integration.
Venmo Access: Reach younger demographics. Pay with Venmo option. Social commerce features. Millennial and Gen Z users.
Emerging Websites Using PayPal
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| visitallpointsyarn.com | Hobbies & Interests | Workshops and Classes | 0 |
| therattlecat.com | Events and Attractions | Concerts & Music Events | 0 |
| topcellularusa.com | Personal Finance | Home Utilities | 0 |
| xn--8dbaco.com | Religion & Spirituality | Hebrew | 0 |
| neckcoolers.net | Hobbies & Interests | Arts and Crafts | 0 |
Technologies Less Frequently Used with PayPal
| Technology | Co-usage Rate | Website |
|---|---|---|
| @sulu/web | 0% | https://github.com/sulu/web-js |
| <model-viewer> | 0% | https://modelviewer.dev |
| 4-Tell | 0% | https://4-tell.com |
| A-Frame | 0% | https://aframe.io |
| Accessible360 | 0% | https://accessible360.com |
