AI-Powered Analytics

PayPal Technology Intelligence

Unlock comprehensive market intelligence for PayPal. Discover real-time adoption metrics, industry distribution patterns, competitive landscape analysis, and AI-powered technology recommendations to drive strategic decisions.

View Analytics All Technologies
Animation Speed
1.0x
19.1%
Market Share in Payment processors
11.8
Avg Domain Age (yrs)
AI-Powered
Recommendations
2.65
Avg OpenRank
19.1%
Market Share
Style & Fashion
Top Industry
11.8 yrs
Avg Domain Age
2.65
Avg OpenRank

PayPal : PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.

This technology is used by 19.1% of websites in the Payment processors category. The most popular industry vertical is Style & Fashion, with Arts and Crafts being the top subcategory.

What is PayPal?

PayPal is a global online payments platform that enables individuals and businesses to send and receive money electronically. Founded in 1998 and now owned by PayPal Holdings, Inc., PayPal processes over $1 trillion in payment volume annually, serving 400+ million active accounts worldwide.

PayPal revolutionized e-commerce payments by providing secure transactions without sharing financial details with merchants. Users can pay via PayPal balance, linked bank accounts, or credit/debit cards. PayPal's buyer protection and brand trust drive conversion rates.

The PayPal ecosystem includes Venmo for peer-to-peer payments, Braintree for enterprise payment processing, and PayPal Credit for financing. PayPal's one-click checkout and 400+ million user base make it essential for e-commerce businesses.

Industry Vertical Distribution

Technologies Frequently Used with PayPal

Technology Co-usage Rate Website
jQuery50.84%https://jquery.com
Open Graph40.82%https://ogp.me
Google Analytics37.86%http://google.com/analytics
core-js34.9%https://github.com/zloirock/core-js
PHP31.71%http://php.net
HSTS29.52%https://www.rfc-editor.org/rfc/rfc6797#section-6.1
Google Font API29.44%http://google.com/fonts
HTTP/329.02%https://httpwg.org/
Facebook28.62%http://facebook.com
Google Tag Manager27.89%http://www.google.com/tagmanager

PayPal Features

PayPal Checkout: Smart payment buttons. PayPal, Venmo, and card acceptance. One-click for returning customers. Mobile-optimized experience.

PayPal Credit: Buy now, pay later financing. No interest if paid in full. Increases average order value. Pre-approval in seconds.

Invoicing: Send professional invoices. Recurring billing. Payment reminders. Expense tracking.

Subscriptions: Recurring payment management. Plan management. Retry logic for failed payments. Subscription analytics.

Payouts: Mass payments to multiple recipients. Bank and PayPal payouts. Marketplace seller payments. Affiliate commissions.

Buyer/Seller Protection: Fraud protection included. Dispute resolution. Chargeback handling. Trust building.

AI-Powered Technology Recommendations

Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using PayPal:

Technology AI Score Website
Mastercard 0.25https://www.mastercard.com
WooCommerce PayPal Checkout Payment Gateway 0.21https://github.com/woocommerce/woocommerce-gateway-paypal-express-checkout
Boomerang 0.18https://akamai.github.io/boomerang
PayPal Marketing Solutions 0.16https://developer.paypal.com/docs/marketing-solutions
WooCommerce PayPal Payments 0.15https://github.com/woocommerce/woocommerce-paypal-payments
PayPal Credit 0.14https://www.paypal.com/uk/webapps/mpp/paypal-virtual-credit
Venmo 0.14https://venmo.com
LazySizes 0.14https://github.com/aFarkas/lazysizes
Volusion 0.12https://www.volusion.com
Open Graph 0.1https://ogp.me

IAB Tier 1 Vertical Distribution

Relative Usage by Industry

Market Distribution Comparison

PayPal Use Cases

E-commerce Checkout: Alternative to card-only checkout. Higher conversion rates. Trusted payment option. Guest checkout available.

Digital Goods: Instant digital delivery. Software and subscription sales. Gaming purchases. Digital content.

Services: Freelancer payments. Invoice-based billing. Consulting fees. Professional services.

Marketplaces: Split payments between parties. Seller payouts. Escrow-like holding. Multi-vendor platforms.

International Commerce: 200+ markets supported. Currency conversion. Cross-border payments. Export business.

Donations: Nonprofit fundraising. Donation buttons. Recurring giving. Campaign tracking.

IAB Tier 2 Subcategory Distribution

Top Websites Using PayPal

Website IAB Category Subcategory OpenRank
walmart.comShoppingGrocery Shopping6.65
kiva.orgPersonal FinancePersonal Debt6.13
venmo.comPersonal FinancePersonal Debt5.89
jpurecords.comMusic and AudioRock Music5.85
filmsbykris.comTechnology & ComputingComputing5.75
frantone.comMusic and AudioSwimming5.74
riffleshuffle.comHobbies & InterestsGames and Puzzles5.74
digikey.comBusiness and FinanceIndustries5.39
poshmark.comStyle & FashionHigh Fashion5.37
dominos.comFood & DrinkNutrition5.21

PayPal Implementation

PayPal JavaScript SDK

<!-- PayPal SDK -->
<script src="https://www.paypal.com/sdk/js?client-id=YOUR_CLIENT_ID¤cy=USD"></script>

<div id="paypal-button-container"></div>

<script>
paypal.Buttons({
  // Create order on click
  createOrder: function(data, actions) {
    return actions.order.create({
      purchase_units: [{
        amount: {
          value: '99.99',
          currency_code: 'USD'
        },
        description: 'Premium Subscription'
      }]
    });
  },

  // Capture payment after approval
  onApprove: function(data, actions) {
    return actions.order.capture().then(function(details) {
      // Show success message
      alert('Transaction completed by ' + details.payer.name.given_name);
      // Send to your server for fulfillment
      return fetch('/api/paypal/capture', {
        method: 'POST',
        body: JSON.stringify({ orderID: data.orderID })
      });
    });
  },

  onError: function(err) {
    console.error('PayPal error:', err);
  }
}).render('#paypal-button-container');
</script>

<!-- Server-side order verification (Node.js) -->
<script>
// Verify with PayPal API before fulfilling
const order = await paypal.orders.get(orderID);
if (order.status === 'COMPLETED') {
  // Fulfill order
}
</script>

Usage by Domain Popularity (Top 1M)

Usage by Domain Age

The average age of websites using PayPal is 11.8 years. The average OpenRank (measure of backlink strength) is 2.65.

PayPal Benefits

Trusted Brand: 400+ million accounts recognize PayPal. Buyer confidence drives conversion. 25+ years of trust. Household name globally.

Higher Conversion: Users don't enter card details. One-click for returning users. Reduces checkout friction. Mobile-friendly experience.

Global Reach: 200+ markets supported. 25 currencies. Cross-border commerce. International expansion.

Buyer Protection: Disputes and claims handled. Fraud prevention. Chargeback protection. Customer confidence.

All-in-One: Cards, PayPal, Venmo accepted. No separate gateway needed. Invoicing included. Business account features.

Quick Setup: Fast merchant onboarding. Pre-built buttons. JavaScript SDK. No PCI burden for standard integration.

Venmo Access: Reach younger demographics. Pay with Venmo option. Social commerce features. Millennial and Gen Z users.

Emerging Websites Using PayPal

Website IAB Category Subcategory OpenRank
visitallpointsyarn.comHobbies & InterestsWorkshops and Classes0
therattlecat.comEvents and AttractionsConcerts & Music Events0
topcellularusa.comPersonal FinanceHome Utilities0
xn--8dbaco.comReligion & SpiritualityHebrew0
neckcoolers.netHobbies & InterestsArts and Crafts0

Technologies Less Frequently Used with PayPal

Technology Co-usage Rate Website
@sulu/web0%https://github.com/sulu/web-js
<model-viewer>0%https://modelviewer.dev
4-Tell0%https://4-tell.com
A-Frame0%https://aframe.io
Accessible3600%https://accessible360.com