Audience taxonomy · vocabulary version 1.1

Every code and value in the audience database

This is the complete vocabulary of the audience database: every value each field can take, with the code you query on and the label you show. Nothing in the file falls outside this list.

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Demographics Business audience Interests Purchase intent Personas

The vocabulary is aligned with the IAB Audience Taxonomy 1.1. Codes are short, stable identifiers: interest codes start with INT. and purchase-intent codes with PI., and a sub-interest or segment code always begins with the code of its group, so INT.travel.adventure_travel sits inside INT.travel. Demographic and business fields use plain codes such as 25_34 or young_professional.

Within a major version the vocabulary only grows. New values can appear in a release, but existing codes are never renamed or removed, so queries, dashboards and models built on these codes keep working after every refresh. Each row of the database records the vocabulary version it was written with.

Demographic and audience fields

Ten fields describe the audience of a site: who it is for, age, gender skew, income, education, life stage, household, employment, home ownership and where the audience lives. The confidence band applies to each attribute group.

Audience type `audience_type`

Whether the site mainly serves consumers, businesses or both.

Consumer audience b2cBusiness audience b2bMixed mixed

Age bracket `age_bracket`

Age ranges of the typical audience. A domain can carry several brackets.

13–17 13_1718–24 18_2425–34 25_3435–44 35_4445–54 45_5455–64 55_6465–74 65_7475+ 75_plus

Gender skew `gender_skew`

A five-point scale from strongly male to strongly female.

Strongly male male_strongLeans male male_leanBalanced balancedLeans female female_leanStrongly female female_strong

Income level `income_level`

Six bands from low to affluent.

Low lowLower middle lower_middleMiddle middleUpper middle upper_middleHigh highAffluent affluent

Education level `education_level`

Highest typical education of the audience.

Primary or secondary school primary_secondaryVocational vocationalSome college some_collegeUndergraduate undergraduatePostgraduate postgraduateDoctorate doctorateMixed mixed

Life stage `life_stage`

Where the audience is in life, from student to retiree.

Student studentYoung single young_singleYoung professional young_professionalNewlywed couple newlywed_coupleExpecting parent expecting_parentNew parent new_parentFamily young children family_young_childrenFamily teens family_teensSingle parent single_parentEstablished professional established_professionalEmpty nester empty_nesterRetiree retireeMultigenerational household multigenerational_householdMixed mixed

Household composition `household_composition`

Who the audience typically lives with.

Single person single_personCouple without children couple_no_childrenFamily with children family_with_childrenSingle-parent household single_parent_householdShared household shared_householdMultigenerational multigenerationalMixed mixed

Employment status `employment_status`

Typical working situation of the audience.

Student studentEmployed full time employed_full_timeEmployed part time employed_part_timeSelf-employed self_employedHomemaker homemakerUnemployed, seeking work unemployed_seekingRetired retiredMixed mixed

Home ownership `home_ownership`

Whether the audience mostly owns or rents.

Owner ownerRenter renterMixed mixed

Urbanicity `urbanicity`

Where the audience lives, from city centres to rural areas.

Urban urbanSuburban suburbanSmall town small_townRural ruralMixed mixed

Confidence band `confidence`

Attached to each attribute group: how strong the signal is.

Low lowMedium mediumHigh high

Business audience fields

Filled for sites with professional or business readers, and left empty on purely consumer sites.

Company size `b2b_company_size_employees`

For business audiences: size of the companies the readers work for.

1–10 employees 1_1011–50 employees 11_5051–200 employees 51_200201–1000 employees 201_10001,001–5000 employees 1001_50005,001+ employees 5001_plusAny any

Seniority `b2b_seniority`

For business audiences: the readers’ level in their organisation.

Owner or founder owner_founderC-suite c_suiteVice president vpDirector directorManager managerSenior individual contributor senior_icIndividual contributor individual_contributorAny any

Job function `b2b_job_function`

For business audiences: what the readers do at work.

Executive and general management executive_general_mgmtMarketing marketingSales salesBusiness development business_developmentCustomer success customer_successSoftware engineering engineering_softwareHardware engineering engineering_hardwareIT operations it_opsSecurity securityData and analytics data_analyticsProduct productDesign and creative design_creativeFinance financeHuman resources hrOperations operationsSupply chain and logistics supply_chain_logisticsProcurement procurementLegal and compliance legal_complianceResearch and science research_scienceHealthcare and clinical healthcare_clinicalEducation and training education_trainingManufacturing and trades manufacturing_tradesMedia and communications media_communicationsGovernment and public sector government_public_sectorHospitality and service hospitality_serviceReal estate and construction real_estate_constructionOther other

Interests: 29 groups, 288 sub-interests

Interest groups and their sub-interests. A domain can carry several groups and several sub-interests.

Academic Interests `INT.academic`

Arts and HumanitiesINT.academic.arts_and_humanities
Language LearningINT.academic.language_learning
Life SciencesINT.academic.life_sciences
Physical Science and EngineeringINT.academic.physical_science_and_engineering
Social SciencesINT.academic.social_sciences

Automotive `INT.automotive`

Auto Buying and SellingINT.automotive.auto_buying_and_selling
Auto ShowsINT.automotive.auto_shows
Auto TechnologyINT.automotive.auto_technology
Budget CarsINT.automotive.budget_cars
Car CultureINT.automotive.car_culture
Classic CarsINT.automotive.classic_cars
Concept CarsINT.automotive.concept_cars
Dash Cam VideosINT.automotive.dash_cam_videos
Driverless CarsINT.automotive.driverless_cars
Green VehiclesINT.automotive.green_vehicles
Luxury CarsINT.automotive.luxury_cars
MotorcyclesINT.automotive.motorcycles
Performance CarsINT.automotive.performance_cars
ScootersINT.automotive.scooters

Books & Literature `INT.books_literature`

Art and Photography BooksINT.books_literature.art_and_photography_books
BiographiesINT.books_literature.biographies
Children's LiteratureINT.books_literature.children_s_literature
Comics and Graphic NovelsINT.books_literature.comics_and_graphic_novels
CookbooksINT.books_literature.cookbooks
FictionINT.books_literature.fiction
PoetryINT.books_literature.poetry
Travel BooksINT.books_literature.travel_books
Young Adult LiteratureINT.books_literature.young_adult_literature
Non-FictionINT.books_literature.non_fiction

Business & Finance `INT.business_finance`

BusinessINT.business_finance.business
EconomyINT.business_finance.economy
IndustriesINT.business_finance.industries

Careers `INT.careers`

ApprenticeshipsINT.careers.apprenticeships
Career AdviceINT.careers.career_advice
Career PlanningINT.careers.career_planning
Remote WorkingINT.careers.remote_working
Vocational TrainingINT.careers.vocational_training

Education `INT.education`

Adult EducationINT.education.adult_education
Language LearningINT.education.language_learning
Online EducationINT.education.online_education
Primary and Secondary EducationINT.education.primary_secondary
College Admissions and ExamsINT.education.admissions_exams

Family & Relationships `INT.family_relationships`

ParentingINT.family_relationships.parenting
Parenting Babies & ToddlersINT.family_relationships.parenting_babies_toddlers
Parenting Children 4-11INT.family_relationships.parenting_children
Parenting TeensINT.family_relationships.parenting_teens
Daycare & Pre-SchoolINT.family_relationships.daycare_preschool
Dating & RelationshipsINT.family_relationships.dating
Marriage & WeddingsINT.family_relationships.marriage_weddings
EldercareINT.family_relationships.eldercare

Fine Art & Performing Arts `INT.fine_art`

CostumeINT.fine_art.costume
DanceINT.fine_art.dance
DesignINT.fine_art.design
Digital ArtsINT.fine_art.digital_arts
Fine Art PhotographyINT.fine_art.fine_art_photography
Modern ArtINT.fine_art.modern_art
OperaINT.fine_art.opera
TheaterINT.fine_art.theater

Food & Drink `INT.food_drink`

Alcoholic BeveragesINT.food_drink.alcoholic_beverages
Barbecues and GrillingINT.food_drink.barbecues_and_grilling
CookingINT.food_drink.cooking
Desserts and BakingINT.food_drink.desserts_and_baking
Dining OutINT.food_drink.dining_out
Food AllergiesINT.food_drink.food_allergies
Food MovementsINT.food_drink.food_movements
Healthy Cooking and EatingINT.food_drink.healthy_cooking_and_eating
Non-Alcoholic BeveragesINT.food_drink.non_alcoholic_beverages
Vegan DietsINT.food_drink.vegan_diets
Vegetarian DietsINT.food_drink.vegetarian_diets
World CuisinesINT.food_drink.world_cuisines

Medical Health `INT.medical_health`

Medical Services & PhysiciansINT.medical_health.medical_services
Conditions, Symptoms & PharmaceuticalsINT.medical_health.conditions_symptoms
Mental HealthINT.medical_health.mental_health
Dental & Vision CareINT.medical_health.dental_vision_care
Alternative & Natural MedicineINT.medical_health.alternative_medicine
Elder CareINT.medical_health.elder_care
Pharmacies & MedicationsINT.medical_health.pharmacies_medications
Cosmetic & Aesthetic ProceduresINT.medical_health.cosmetic_procedures

Healthy Living `INT.healthy_living`

Children's HealthINT.healthy_living.children_s_health
Fitness and ExerciseINT.healthy_living.fitness_and_exercise
Men's HealthINT.healthy_living.men_s_health
NutritionINT.healthy_living.nutrition
Senior HealthINT.healthy_living.senior_health
Weight LossINT.healthy_living.weight_loss
WellnessINT.healthy_living.wellness
Women's HealthINT.healthy_living.women_s_health

Hobbies & Interests `INT.hobbies`

Antiquing and AntiquesINT.hobbies.antiquing_and_antiques
Arts and CraftsINT.hobbies.arts_and_crafts
BeekeepingINT.hobbies.beekeeping
BirdwatchingINT.hobbies.birdwatching
CigarsINT.hobbies.cigars
CollectingINT.hobbies.collecting
Content ProductionINT.hobbies.content_production
Games and PuzzlesINT.hobbies.games_and_puzzles
Genealogy and AncestryINT.hobbies.genealogy_and_ancestry
Magic and IllusionINT.hobbies.magic_and_illusion
Model ToysINT.hobbies.model_toys
Musical InstrumentsINT.hobbies.musical_instruments
Paranormal PhenomenaINT.hobbies.paranormal_phenomena
Radio ControlINT.hobbies.radio_control
Sci-fi and FantasyINT.hobbies.sci_fi_and_fantasy
Workshops and ClassesINT.hobbies.workshops_and_classes

Home & Garden `INT.home_garden`

GardeningINT.home_garden.gardening
Home EntertainingINT.home_garden.home_entertaining
Home ImprovementINT.home_garden.home_improvement
Interior DecoratingINT.home_garden.interior_decorating
LandscapingINT.home_garden.landscaping
Outdoor DecoratingINT.home_garden.outdoor_decorating
Remodeling & ConstructionINT.home_garden.remodeling_and_construction
Smart HomeINT.home_garden.smart_home

Movies `INT.movies`

Action and Adventure MoviesINT.movies.action_and_adventure_movies
Animation MoviesINT.movies.animation_movies
Comedy MoviesINT.movies.comedy_movies
Crime and Mystery MoviesINT.movies.crime_and_mystery_movies
Documentary MoviesINT.movies.documentary_movies
Drama MoviesINT.movies.drama_movies
Family and Children MoviesINT.movies.family_and_children_movies
Fantasy MoviesINT.movies.fantasy_movies
Horror MoviesINT.movies.horror_movies
Indie and Arthouse MoviesINT.movies.indie_and_arthouse_movies
Romance MoviesINT.movies.romance_movies
Science Fiction MoviesINT.movies.science_fiction_movies
World MoviesINT.movies.world_movies

Music & Audio `INT.music_audio`

BluesINT.music_audio.blues
Classical MusicINT.music_audio.classical
Country MusicINT.music_audio.country
Dance & Electronic MusicINT.music_audio.dance_electronic
Hip Hop & Urban MusicINT.music_audio.hip_hop_urban
JazzINT.music_audio.jazz
Pop MusicINT.music_audio.pop
Rock & Alternative MusicINT.music_audio.rock_alternative
Folk & Singer-SongwriterINT.music_audio.folk_songwriter
Reggae & World MusicINT.music_audio.reggae_world
Religious & Gospel MusicINT.music_audio.religious_gospel
Children's MusicINT.music_audio.childrens_music
Soundtracks & ShowtunesINT.music_audio.soundtracks_showtunes
Talk RadioINT.music_audio.talk_radio
Sports RadioINT.music_audio.sports_radio

News & Politics `INT.news_politics`

CrimeINT.news_politics.crime
DisastersINT.news_politics.disasters
International NewsINT.news_politics.international_news
LawINT.news_politics.law
Local NewsINT.news_politics.local_news
National NewsINT.news_politics.national_news
PoliticsINT.news_politics.politics
WeatherINT.news_politics.weather

Personal Finance `INT.personal_finance`

Frugal LivingINT.personal_finance.frugal_living
InsuranceINT.personal_finance.insurance
Personal DebtINT.personal_finance.personal_debt
Personal InvestingINT.personal_finance.personal_investing
Personal TaxesINT.personal_finance.personal_taxes
Retirement PlanningINT.personal_finance.retirement_planning

Pets `INT.pets`

BirdsINT.pets.birds
CatsINT.pets.cats
DogsINT.pets.dogs
Fish and AquariumsINT.pets.fish_and_aquariums
Horses and EquineINT.pets.horses_and_equine
Large AnimalsINT.pets.large_animals
Pet AdoptionsINT.pets.pet_adoptions
ReptilesINT.pets.reptiles

Pop Culture `INT.pop_culture`

Humor & SatireINT.pop_culture.humor_satire
Celebrity News & GossipINT.pop_culture.celebrity
Entertainment Industry NewsINT.pop_culture.entertainment_news

Real Estate `INT.real_estate`

ApartmentsINT.real_estate.apartments
Developmental SitesINT.real_estate.developmental_sites
Hotel PropertiesINT.real_estate.hotel_properties
HousesINT.real_estate.houses
Industrial PropertyINT.real_estate.industrial_property
Land and FarmsINT.real_estate.land_and_farms
Office PropertyINT.real_estate.office_property
Real Estate Buying and SellingINT.real_estate.real_estate_buying_and_selling
Real Estate Renting and LeasingINT.real_estate.real_estate_renting_and_leasing
Retail PropertyINT.real_estate.retail_property
Vacation PropertiesINT.real_estate.vacation_properties

Shopping `INT.shopping`

Deals, Coupons & DiscountsINT.shopping.deals_coupons
Gifts & OccasionsINT.shopping.gifts_occasions
Luxury GoodsINT.shopping.luxury_goods

Sports `INT.sports`

American FootballINT.sports.american_football
Australian Rules FootballINT.sports.australian_rules_football
Auto RacingINT.sports.auto_racing
BadmintonINT.sports.badminton
BaseballINT.sports.baseball
BasketballINT.sports.basketball
Beach VolleyballINT.sports.beach_volleyball
BodybuildingINT.sports.bodybuilding
BowlingINT.sports.bowling
BoxingINT.sports.boxing
CheerleadingINT.sports.cheerleading
College SportsINT.sports.college_sports
CricketINT.sports.cricket
CyclingINT.sports.cycling
DartsINT.sports.darts
Disabled SportsINT.sports.disabled_sports
DivingINT.sports.diving
Equine SportsINT.sports.equine_sports
Extreme SportsINT.sports.extreme_sports
Fantasy SportsINT.sports.fantasy_sports
Field HockeyINT.sports.field_hockey
Figure SkatingINT.sports.figure_skating
Fishing SportsINT.sports.fishing_sports
GolfINT.sports.golf
GymnasticsINT.sports.gymnastics
Hunting and ShootingINT.sports.hunting_and_shooting
Ice HockeyINT.sports.ice_hockey
Inline SkatingINT.sports.inline_skating
LacrosseINT.sports.lacrosse
Martial ArtsINT.sports.martial_arts
Olympic SportsINT.sports.olympic_sports
Poker and Professional GamblingINT.sports.poker_and_professional_gambling
RodeoINT.sports.rodeo
RowingINT.sports.rowing
RugbyINT.sports.rugby
SailingINT.sports.sailing
SkiingINT.sports.skiing
Snooker/Pool/BilliardsINT.sports.snooker_pool_billiards
SoccerINT.sports.soccer
SoftballINT.sports.softball
Sports EquipmentINT.sports.sports_equipment
SquashINT.sports.squash
SwimmingINT.sports.swimming
Table TennisINT.sports.table_tennis
TennisINT.sports.tennis
Track and FieldINT.sports.track_and_field
VolleyballINT.sports.volleyball
WalkingINT.sports.walking
Water PoloINT.sports.water_polo
WeightliftingINT.sports.weightlifting
WrestlingINT.sports.wrestling

Style & Fashion `INT.style_fashion`

BeautyINT.style_fashion.beauty
Body ArtINT.style_fashion.body_art
Children's ClothingINT.style_fashion.children_s_clothing
Designer ClothingINT.style_fashion.designer_clothing
Fashion TrendsINT.style_fashion.fashion_trends
High FashionINT.style_fashion.high_fashion
Men's FashionINT.style_fashion.men_s_fashion
Personal CareINT.style_fashion.personal_care
Street StyleINT.style_fashion.street_style
Women's FashionINT.style_fashion.women_s_fashion

Technology & Computing `INT.tech_computing`

Artificial IntelligenceINT.tech_computing.artificial_intelligence
Augmented RealityINT.tech_computing.augmented_reality
ComputingINT.tech_computing.computing
Consumer ElectronicsINT.tech_computing.consumer_electronics
RoboticsINT.tech_computing.robotics
Virtual RealityINT.tech_computing.virtual_reality

Television `INT.television`

Animation TVINT.television.animation_tv
Children's TVINT.television.children_s_tv
Comedy TVINT.television.comedy_tv
Drama TVINT.television.drama_tv
Factual TVINT.television.factual_tv
Holiday TVINT.television.holiday_tv
Music TVINT.television.music_tv
Reality TVINT.television.reality_tv
Science Fiction TVINT.television.science_fiction_tv
Soap Opera TVINT.television.soap_opera_tv
Special Interest TVINT.television.special_interest_tv
Sports TVINT.television.sports_tv

Travel `INT.travel`

Adventure TravelINT.travel.adventure_travel
Africa TravelINT.travel.africa_travel
Asia TravelINT.travel.asia_travel
Australia and Oceania TravelINT.travel.australia_and_oceania_travel
Beach TravelINT.travel.beach_travel
CampingINT.travel.camping
Day TripsINT.travel.day_trips
Europe TravelINT.travel.europe_travel
Family TravelINT.travel.family_travel
North America TravelINT.travel.north_america_travel
Polar TravelINT.travel.polar_travel
Road TripsINT.travel.road_trips
South America TravelINT.travel.south_america_travel

Video Gaming `INT.video_gaming`

Console GamesINT.video_gaming.console_games
eSportsINT.video_gaming.esports
Mobile GamesINT.video_gaming.mobile_games
PC GamesINT.video_gaming.pc_games
Video Game GenresINT.video_gaming.video_game_genres

Religion & Spirituality `INT.religion_spirituality`

Spirituality & Personal GrowthINT.religion_spirituality.spirituality
ChristianityINT.religion_spirituality.christianity
IslamINT.religion_spirituality.islam
JudaismINT.religion_spirituality.judaism
Buddhism & Eastern ReligionsINT.religion_spirituality.buddhism_eastern
HinduismINT.religion_spirituality.hinduism
Atheism & AgnosticismINT.religion_spirituality.atheism_agnosticism
Astrology & EsotericINT.religion_spirituality.astrology_esoteric

Events & Attractions `INT.events_attractions`

Concerts & Music FestivalsINT.events_attractions.concerts_festivals
Museums & GalleriesINT.events_attractions.museums_galleries
Bars, Clubs & NightlifeINT.events_attractions.nightlife
Theme Parks & AttractionsINT.events_attractions.theme_parks_attractions
Local & Community EventsINT.events_attractions.local_events
Fairs, Expos & ConventionsINT.events_attractions.fairs_expos

Purchase intent: 34 groups, 288 segments

What the audience of a site is in the market for. Segment codes begin with the code of their group.

Apps `PI.apps`

Auto and Vehicles AppsPI.apps.auto_and_vehicles_apps
Books AppsPI.apps.books_apps
Business AppsPI.apps.business_apps
Education AppsPI.apps.education_apps
Entertainment AppsPI.apps.entertainment_apps
Finance AppsPI.apps.finance_apps
Food and Drink AppsPI.apps.food_and_drink_apps
Games AppsPI.apps.games_apps
Health and Fitness AppsPI.apps.health_and_fitness_apps
Lifestyle AppsPI.apps.lifestyle_apps
Magazine and Newspapers AppsPI.apps.magazine_and_newspapers_apps
Medical AppsPI.apps.medical_apps
Music AppsPI.apps.music_apps
Navigation AppsPI.apps.navigation_apps
News AppsPI.apps.news_apps
Photo and Video AppsPI.apps.photo_and_video_apps
Productivity AppsPI.apps.productivity_apps
Reference AppsPI.apps.reference_apps
Search Engine AppsPI.apps.search_engine_apps
Shopping AppsPI.apps.shopping_apps
Social Networking AppsPI.apps.social_networking_apps
Sports AppsPI.apps.sports_apps
Travel AppsPI.apps.travel_apps
Utilities AppsPI.apps.utilities_apps
Weather AppsPI.apps.weather_apps

Arts and Entertainment `PI.arts_entertainment`

Blogs/Forums/Social NetworksPI.arts_entertainment.blogs_forums_social_networks
BooksPI.arts_entertainment.books
Culture and Fine ArtsPI.arts_entertainment.culture_and_fine_arts
eBooks and AudiobooksPI.arts_entertainment.ebooks_audiobooks
Experiences and EventsPI.arts_entertainment.experiences_and_events
Fantasy SportsPI.arts_entertainment.fantasy_sports
Magazine and Newspaper SubscriptionsPI.arts_entertainment.magazines_newspapers
Music and Video Streaming ServicesPI.arts_entertainment.music_and_video_streaming_services
Online EntertainmentPI.arts_entertainment.online_entertainment
Radio and PodcastsPI.arts_entertainment.radio_and_podcasts
Ticket ServicesPI.arts_entertainment.ticket_services
TVPI.arts_entertainment.tv

Automotive Ownership `PI.auto_ownership`

New VehiclesPI.auto_ownership.new_vehicles
Pre-Owned VehiclesPI.auto_ownership.pre_owned_vehicles

Automotive Products `PI.auto_products`

Automotive Care ProductsPI.auto_products.automotive_care_products
Automotive Parts and AccessoriesPI.auto_products.automotive_parts_and_accessories

Automotive Services `PI.auto_services`

Auto RentalPI.auto_services.auto_rental
Auto Towing and RepairPI.auto_services.auto_towing_and_repair
Car WashPI.auto_services.car_wash

Beauty Services `PI.beauty_services`

Beauty Salons and TanningPI.beauty_services.beauty_salons_and_tanning
Hair SalonsPI.beauty_services.hair_salons
Nail SalonsPI.beauty_services.nail_salons
Piercing and TattooingPI.beauty_services.piercing_and_tattooing
SpasPI.beauty_services.spas

Business and Industrial `PI.business_industrial`

Advertising and MarketingPI.business_industrial.advertising_and_marketing
AuctionsPI.business_industrial.auctions
Conferences/Events/SeminarsPI.business_industrial.conferences_events_seminars
ConstructionPI.business_industrial.construction
Energy IndustryPI.business_industrial.energy_industry
Forestry and LoggingPI.business_industrial.forestry_and_logging
GovernmentPI.business_industrial.government
Human ResourcesPI.business_industrial.human_resources
Industrial StoragePI.business_industrial.industrial_storage
IndustrialsPI.business_industrial.industrials
Laundry and Dry Cleaning ServicesPI.business_industrial.laundry_and_dry_cleaning_services
Law EnforcementPI.business_industrial.law_enforcement
ManufacturingPI.business_industrial.manufacturing
Material HandlingPI.business_industrial.material_handling
Medical and BiotechnologyPI.business_industrial.medical_and_biotechnology
Mining and QuarryingPI.business_industrial.mining_and_quarrying
PhotographersPI.business_industrial.photographers
Printing/Fax/WiFi ServicesPI.business_industrial.printing_fax_wifi_services
Public Relations and Strategic CommunicationPI.business_industrial.public_relations_and_strategic_communication
Publishing and Self-Publishing ServicesPI.business_industrial.publishing_services
RetailPI.business_industrial.retail
Science and LaboratoryPI.business_industrial.science_and_laboratory
SignagePI.business_industrial.signage
Small BusinessPI.business_industrial.small_business
Telecom ServicesPI.business_industrial.telecom_services
Waste Disposal and RecyclingPI.business_industrial.waste_disposal_and_recycling

Clothing and Accessories `PI.clothing_accessories`

ClothingPI.clothing_accessories.clothing
Clothing AccessoriesPI.clothing_accessories.clothing_accessories
Costumes and AccessoriesPI.clothing_accessories.costumes_and_accessories
FootwearPI.clothing_accessories.footwear
Footwear AccessoriesPI.clothing_accessories.footwear_accessories
Handbags and WalletsPI.clothing_accessories.handbags_and_wallets
Jewelry and WatchesPI.clothing_accessories.jewelry_and_watches
SunglassesPI.clothing_accessories.sunglasses

Collectables and Antiques `PI.collectables_antiques`

AntiquesPI.collectables_antiques.antiques
Coins and Paper MoneyPI.collectables_antiques.coins_and_paper_money
CollectiblesPI.collectables_antiques.collectibles
Entertainment MemorabiliaPI.collectables_antiques.entertainment_memorabilia
Sports Memorabilia and Trading CardsPI.collectables_antiques.sports_memorabilia_and_trading_cards
StampsPI.collectables_antiques.stamps

Consumer Electronics `PI.consumer_electronics`

Arcade EquipmentPI.consumer_electronics.arcade_equipment
AudioPI.consumer_electronics.audio
Cameras and PhotoPI.consumer_electronics.cameras_and_photo
Circuit Boards and ComponentsPI.consumer_electronics.circuit_boards_and_components
Communications ElectronicsPI.consumer_electronics.communications_electronics
ComponentsPI.consumer_electronics.components
ComputersPI.consumer_electronics.computers
E-ReadersPI.consumer_electronics.e_readers
Electronics AccessoriesPI.consumer_electronics.electronics_accessories
Home Theater SystemsPI.consumer_electronics.home_theater_systems
Marine ElectronicsPI.consumer_electronics.marine_electronics
Mobile Phone PlansPI.consumer_electronics.mobile_phone_plans
Mobile Phones and AccessoriesPI.consumer_electronics.mobile_phones_and_accessories
NetworkingPI.consumer_electronics.networking
Printers/Copiers/Scanners/FaxPI.consumer_electronics.printers_copiers_scanners_fax
Security DevicesPI.consumer_electronics.security_devices
TabletsPI.consumer_electronics.tablets
TelevisionsPI.consumer_electronics.televisions
VideoPI.consumer_electronics.video
Video Game Console AccessoriesPI.consumer_electronics.video_game_console_accessories
Video Games and ConsolesPI.consumer_electronics.video_games_and_consoles

Consumer Packaged Goods `PI.cpg`

EdiblePI.cpg.edible
Non-ediblePI.cpg.non_edible

Education and Careers `PI.education_careers`

Adult EducationPI.education_careers.adult_education
Career Improvement and AdvicePI.education_careers.career_improvement_and_advice
Colleges and UniversitiesPI.education_careers.colleges_and_universities
Employment AgenciesPI.education_careers.employment_agencies
Language LearningPI.education_careers.language_learning
Online EducationPI.education_careers.online_education
Study SkillsPI.education_careers.study_skills
Teaching ResourcesPI.education_careers.teaching_resources
Tutoring and Exam PreparationPI.education_careers.tutoring_exam_prep

Family and Parenting `PI.family_parenting`

ChildcarePI.family_parenting.childcare
Genealogy and Family TreesPI.family_parenting.genealogy_and_family_trees
Kids ActivitiesPI.family_parenting.kids_activities

Finance and Insurance `PI.finance_insurance`

AccountantsPI.finance_insurance.accountants
BankingPI.finance_insurance.banking
BookkeepersPI.finance_insurance.bookkeepers
Credit and Debt Repair/Credit ReportingPI.finance_insurance.credit_and_debt_repair_credit_reporting
Credit CardsPI.finance_insurance.credit_cards
InsurancePI.finance_insurance.insurance
Mortgage Lenders and BrokersPI.finance_insurance.mortgage_lenders_and_brokers
Payday and Emergency LoansPI.finance_insurance.payday_and_emergency_loans
Retirement PlanningPI.finance_insurance.retirement_planning
Stocks and InvestmentsPI.finance_insurance.stocks_and_investments
Student Financial AidPI.finance_insurance.student_financial_aid
Tax Preparation ServicesPI.finance_insurance.tax_preparation_services

Food and Beverage Services `PI.food_beverage`

BakeriesPI.food_beverage.bakeries
BarsPI.food_beverage.bars
CateringPI.food_beverage.catering
Fast FoodPI.food_beverage.fast_food
Food Delivery ServicesPI.food_beverage.food_delivery_services
RestaurantsPI.food_beverage.restaurants

Furniture `PI.furniture`

Baby and Toddler FurniturePI.furniture.baby_and_toddler_furniture
BBQ/Grills/Outdoor DiningPI.furniture.bbq_grills_outdoor_dining
Beds and AccessoriesPI.furniture.beds_and_accessories
BenchesPI.furniture.benches
Cabinets and StoragePI.furniture.cabinets_and_storage
ChairsPI.furniture.chairs
Entertainment Centers and TV StandsPI.furniture.entertainment_centers_and_tv_stands
Furniture SetsPI.furniture.furniture_sets
Outdoor FurniturePI.furniture.outdoor_furniture
ShelvingPI.furniture.shelving
SofasPI.furniture.sofas
TablesPI.furniture.tables

Gifts and Holiday Items `PI.gifts_holiday`

FlowersPI.gifts_holiday.flowers
Gift BasketsPI.gifts_holiday.gift_baskets
Gift Cards and CouponsPI.gifts_holiday.gift_cards_and_coupons
Gift CertificatesPI.gifts_holiday.gift_certificates
Greeting CardsPI.gifts_holiday.greeting_cards
Holiday and Ethnic ItemsPI.gifts_holiday.holiday_and_ethnic_items
Party GoodsPI.gifts_holiday.party_goods

Hardware Supplies `PI.hardware_supplies`

Agriculture and Farming EquipmentPI.hardware_supplies.agriculture_and_farming_equipment
Building MaterialsPI.hardware_supplies.building_materials
Building ProductsPI.hardware_supplies.building_products
Building SuppliesPI.hardware_supplies.building_supplies
Carpentry SuppliesPI.hardware_supplies.carpentry_supplies
Electrical EquipmentPI.hardware_supplies.electrical_equipment
Fencing and BarriersPI.hardware_supplies.fencing_and_barriers
Fuel Containers and TanksPI.hardware_supplies.fuel_containers_and_tanks
Hardware AccessoriesPI.hardware_supplies.hardware_accessories
Hardware PumpsPI.hardware_supplies.hardware_pumps
Heating/Ventilation/Air ConditioningPI.hardware_supplies.heating_ventilation_air_conditioning
Locks and KeysPI.hardware_supplies.locks_and_keys
MachineryPI.hardware_supplies.machinery
Plumbing SuppliesPI.hardware_supplies.plumbing_supplies
Power and Electrical SuppliesPI.hardware_supplies.power_and_electrical_supplies
Small EnginesPI.hardware_supplies.small_engines
Storage TanksPI.hardware_supplies.storage_tanks
ToolsPI.hardware_supplies.tools
Work Safety Protective GearPI.hardware_supplies.work_safety_protective_gear

Health and Medical Services `PI.health_medical`

Alternative and Natural MedicinePI.health_medical.alternative_and_natural_medicine
ChiropractorsPI.health_medical.chiropractors
Clinical ResearchPI.health_medical.clinical_research
Cosmetic Medical ServicesPI.health_medical.cosmetic_medical_services
Dental CarePI.health_medical.dental_care
Drugstores and PharmaciesPI.health_medical.drugstores_and_pharmacies
Elder CarePI.health_medical.elder_care
Hair Loss TreatmentsPI.health_medical.hair_loss_treatments
Health Care and PhysiciansPI.health_medical.health_care_and_physicians
Health ServicesPI.health_medical.health_services
HospitalsPI.health_medical.hospitals
Massage TherapistsPI.health_medical.massage_therapists
Physical TherapistsPI.health_medical.physical_therapists
Skin Care TreatmentsPI.health_medical.skin_care_treatments
Smoking CessationPI.health_medical.smoking_cessation
VaccinesPI.health_medical.vaccines
Vision CarePI.health_medical.vision_care

Hobbies and Interests `PI.hobbies`

Arts and CraftsPI.hobbies.arts_and_crafts
Musical Instruments and AccessoriesPI.hobbies.musical_instruments_and_accessories
Psychics and AstrologyPI.hobbies.psychics_and_astrology
Workshops and ClassesPI.hobbies.workshops_and_classes

Home and Garden Services `PI.home_garden_services`

Appliance RepairPI.home_garden_services.appliance_repair
Business and Home Security ServicesPI.home_garden_services.business_and_home_security_services
Carpeting and Flooring ServicesPI.home_garden_services.carpeting_and_flooring_services
Emergency PreparednessPI.home_garden_services.emergency_preparedness
Flood, Fire and Gas SafetyPI.home_garden_services.flood_fire_and_gas_safety
Gas and Electric ServicesPI.home_garden_services.gas_and_electric_services
Home Improvement and RepairPI.home_garden_services.home_improvement_and_repair
Housekeeping ServicesPI.home_garden_services.housekeeping_services
Landscaping ServicesPI.home_garden_services.landscaping_services
Lawn and Garden ServicesPI.home_garden_services.lawn_and_garden_services
Pest ExterminatorsPI.home_garden_services.pest_exterminators
PlumbersPI.home_garden_services.plumbers
Pool and Spa Installation and MaintenancePI.home_garden_services.pool_and_spa_installation_and_maintenance
Remodeling and ConstructionPI.home_garden_services.remodeling_and_construction
Water ServicesPI.home_garden_services.water_services
Window Installation and TreatmentsPI.home_garden_services.window_installation_and_treatments

Legal Services `PI.legal_services`

AttorneysPI.legal_services.attorneys
Bail BondsPI.legal_services.bail_bonds

Life Events `PI.life_events`

AnniversaryPI.life_events.anniversary
Baby ShowersPI.life_events.baby_showers
Bachelor and Bachelorette PartiesPI.life_events.bachelor_and_bachelorette_parties
BirthdaysPI.life_events.birthdays
BirthsPI.life_events.births
Funeral Supplies and ServicesPI.life_events.funeral_supplies_and_services
GraduationsPI.life_events.graduations
PromsPI.life_events.proms
Wedding Services and SuppliesPI.life_events.wedding_services_and_supplies

Logistics and Delivery `PI.logistics_delivery`

Shipping ServicesPI.logistics_delivery.shipping_services
Storage FacilitiesPI.logistics_delivery.storage_facilities

Non-Profits `PI.non_profits`

Charities and DonationsPI.non_profits.charities_and_donations
Civic OrganizationsPI.non_profits.civic_organizations
Federations and Professional AssociationsPI.non_profits.federations_and_professional_associations
Military OrganizationsPI.non_profits.military_organizations
NGOsPI.non_profits.ngos
PSAsPI.non_profits.psas

Office Equipment and Supplies `PI.office_supplies`

Office FurniturePI.office_supplies.office_furniture
StationeryPI.office_supplies.stationery

Pet Services `PI.pet_services`

Pet BreedersPI.pet_services.pet_breeders
Pet GroomingPI.pet_services.pet_grooming
Pet SittingPI.pet_services.pet_sitting
Pet StoresPI.pet_services.pet_stores
Veterinary ServicesPI.pet_services.veterinary_services

Pharmaceuticals, Conditions, and Symptoms `PI.pharma_health_conditions`

Real Estate `PI.real_estate`

Commercial Real EstatePI.real_estate.commercial_real_estate
Real Estate RentalsPI.real_estate.real_estate_rentals
Real Estate SalesPI.real_estate.real_estate_sales
Real Estate Services For OwnersPI.real_estate.real_estate_services_for_owners
Residential Real EstatePI.real_estate.residential_real_estate

Recreation and Fitness Activities `PI.recreation_fitness`

Dance StudiosPI.recreation_fitness.dance_studios
Gyms and Health ClubsPI.recreation_fitness.gyms_and_health_clubs
Participant Sports LeaguesPI.recreation_fitness.participant_sports_leagues
Personal TrainersPI.recreation_fitness.personal_trainers
Self Defense and Martial Arts ClassesPI.recreation_fitness.self_defense_and_martial_arts_classes
Swimming FacilitiesPI.recreation_fitness.swimming_facilities
Yoga StudiosPI.recreation_fitness.yoga_studios

Software `PI.software`

Computer SoftwarePI.software.computer_software
Digital Goods and CurrencyPI.software.digital_goods_and_currency

Sporting Goods `PI.sporting_goods`

Athletics EquipmentPI.sporting_goods.athletics_equipment
Exercise and Fitness EquipmentPI.sporting_goods.exercise_and_fitness_equipment
Indoor Games EquipmentPI.sporting_goods.indoor_games_equipment
Outdoor Recreation EquipmentPI.sporting_goods.outdoor_recreation_equipment

Travel and Tourism `PI.travel`

Adventure TravelPI.travel.adventure_travel
Air TravelPI.travel.air_travel
Auto RentalPI.travel.auto_rental
Beach TravelPI.travel.beach_travel
Bed and BreakfastsPI.travel.bed_and_breakfasts
Budget TravelPI.travel.budget_travel
Business TravelPI.travel.business_travel
CampingPI.travel.camping
Coach TravelPI.travel.coach_travel
Cruise TravelPI.travel.cruise_travel
Day TripsPI.travel.day_trips
Family TravelPI.travel.family_travel
Ferry TravelPI.travel.ferry_travel
Honeymoons and GetawaysPI.travel.honeymoons_and_getaways
Hotels and ResortsPI.travel.hotels_and_resorts
MotelsPI.travel.motels
Passenger TransportationPI.travel.passenger_transportation
Rail TravelPI.travel.rail_travel
Road TripsPI.travel.road_trips
Sightseeing Tours and ActivitiesPI.travel.sightseeing_tours_and_activities
SpasPI.travel.spas
TimesharesPI.travel.timeshares
Travel Agents and Online Travel ServicesPI.travel.travel_agents_and_online_travel_services
Travel InsurancePI.travel.travel_insurance

Web Services `PI.web_services`

Domain ServicesPI.web_services.domain_services
Internet ProvidersPI.web_services.internet_providers
Web Hosting and Cloud ComputingPI.web_services.web_hosting_and_cloud_computing

Personas: 1,667

Named personas that describe the typical readers of a site, in alphabetical order. A domain usually carries two to five.

#A B C D E F G H I J K L M N O P R S T U V W Y

#

3D Animator

A

Academic Researcher
Accounting Manager
Accounts Receivable Manager
Acoustic Guitar Hobbyist
Action Movie Buff
Action Movie Enthusiast
Active Athletes
Active Lifestyle Enthusiast
Active Retirees
Active Senior Woman
Active Seniors
Active Trader
Active Voter
Activist Advocate
Adaptive Athlete
Adoption Agency Professionals
Adrenaline Junkie
Adult Content Creators
Adult Hobbyists
Adult Learner
Adult Learners Seeking Higher Education
Adults suffering from seasonal allergies
Adventure Enthusiasts
Adventure Seeker
Adventure Seekers
Adventure Sports Lover
Adventure Traveler
Adventure Travelers
Adventure-Seeking Couples
Adventure-Seeking Family
Adventure-Seeking Millennial
Adventure-Seeking Parents
Adventure-Seeking Retiree
Adventurous Athlete
Adventurous Road Tripper
Advertising Executive
Advertising Sales Director
Advocates for Mental Health Awareness
Aerospace Engineer
Affluent Parents
Affluent Professionals
After-School Program Coordinator
Aging Baby Boomer
Aging Cat Caregiver
Aging Professional
Agricultural Investor
Agricultural Professional
Agronomist
AI Developer
AI Researcher
Airline Marketing Manager
Alternative Music Festival Goer
Amateur Athlete
Amateur Photographer
Angel Investor
Animal Enthusiasts
Animal Rescue Advocate
Animal Rights Advocate
Animal Welfare Advocate
Animal Welfare Advocates
Animation Student
Anime Enthusiast
Aquarium Enthusiast
Aquatic Fitness Advocate
Aquatic Fitness Enthusiasts
Aquatic Hobbyist
Architect
Architectural Firms
Architectural Visualizer
Art Collector
Art Enthusiast
Art Enthusiasts
Art Investor
Art Student
Art Therapy Seekers
Artistic Individual
Artistic Parent
Artistic Retiree
Arts Enthusiast
Aspiring Artist
Aspiring Bodybuilder
Aspiring Entrepreneur
Aspiring Filmmaker
Aspiring Freelance Writer
Aspiring Gymnast
Aspiring Investor
Aspiring Magician
Aspiring Martial Artist
Aspiring Musician
Aspiring Musicians
Aspiring Podcaster
Aspiring Poet
Aspiring Rapper
Aspiring Skateboarder
Aspiring Songwriter
Aspiring Wrestler
Asthma Patient
Astronomy Student
Athletes
Athletes prone to nasal injuries
Audio Engineer
Audio Engineers
Automotive Engineer
Automotive Engineers
Automotive Enthusiast
Automotive Industry Executive
Automotive Industry Professionals
Automotive Journalist
Automotive Parts Supplier
Avian Veterinarian
Aviation Industry Executive
Aviation Regulatory Consultant
Avid Collectors
Avid Fan
Avid Golf Enthusiasts
Avid Reader
Awards Program Director

B

B2B Marketing Specialist
Baby Boomer
Baby Shower Planners
Backpackers
Bankruptcy Attorney or Legal Consultant
Barbecue Enthusiast
Bargain Hunters
Beach Lifestyle Influencer
Beach Volleyball Enthusiast
Beauty Enthusiast
Beginner Runner
Bereaved Family Member
Best Man
Billiards Instructor
Binge-Watching Millennial
Biology Student
Biotech Entrepreneur
Biotech Investor
Birdwatching Hobbyist
Blogging Enthusiast
Board Game Collector
Board Game Enthusiasts
Body Modification Advocate
Book Club Member
Book Collector
Book-to-Film Enthusiast
Bowling Equipment Aficionado
Bowling League Organizer
Brand Strategist
Bridal Client
Bridesmaid
Bridesmaids
Budget Backpacker
Budget Backpackers
Budget-Conscious Backpacker
Budget-Conscious Buyer
Budget-Conscious Car Owner
Budget-Conscious Celebrator
Budget-Conscious Commuter
Budget-Conscious Consumer
Budget-Conscious Explorers
Budget-Conscious Families
Budget-Conscious Family
Budget-Conscious Millennial
Budget-Conscious Pet Owner
Budget-Conscious Retirees
Budget-Conscious Shopper
Budget-Conscious Shoppers
Budget-Conscious Student
Budget-Conscious Traveler
Budget-Conscious Travelers
Budget-Savvy Organic Shopper
Budget-Savvy Shopper
Budget-Savvy Student
Budgie Enthusiast
Business Analyst
Business Commuters
Business Consultant
Business Consultants
Business Development Executive
Business Development Manager
Business Executive
Business Intelligence Analyst
Business Intelligence Manager
Business Intelligence Specialist
Business Owners
Business Professional
Business Professionals
Business Traveler
Business Travelers
Busy Family Manager
Busy Mom
Busy Mom on the Go
Busy Parent
Busy Parents
Busy Professional
Busy Professional Mom
Busy Professional with a Love for Pop Music
Busy Professionals
Busy Working Mom
Busy Working Parent
Busy Working Parents

C

C-Suite Executive
Camping and Overlanding Aficionados
Cancer Patients
Car Collectors
Car Dealership Owner
Car Enthusiast
Car Enthusiasts
Cardiovascular Disease Patients
Career Advancers
Career Changer
Career Changers
Caregiver
Caregiver for Elderly Parent
Caregiver or Family Member
Caregivers
Caregivers for Aging Parents
Caregivers for Endocrine Disorders
Caregivers for Individuals with Lung Conditions
Caregivers for Seniors
Caregivers of Heart Patients
Caregivers of Individuals with Mental Health Conditions
Caregivers of Patients with Neurological Disorders
Caregivers of Thyroid Patients
Carpooling Soccer Mom
Cash Flow Analyst
Casual Bettor
Casual Card Player
Casual Cartoon Viewer
Casual Collector
Casual Comedy Viewer
Casual Darts Player
Casual Fantasy Player
Casual Fitness Enthusiasts
Casual Gamblers
Casual Gamer
Casual Gamers
Casual Genealogy Researcher
Casual Golfers
Casual Learner
Casual Listener
Casual Moviegoer
Casual Player
Casual Racing Enthusiast
Casual Reader
Casual RPG Players
Casual Sailor
Casual Soccer Fan
Casual Spectator
Casual Sports Fan
Casual Stargazer
Casual User
Casual Viewer
Casual Wrestling Fan
Cat Enthusiast
Cat Product Shopper
Cat Rescue Volunteer
Catering Business Owner
Celebrity Enthusiast
Celebrity Enthusiasts
Celebrity Follower
CFO of a Mid-Sized Company
Character Customization Fans
Cheerleading Coach
Cheerleading Enthusiast
Cheerleading Parent
Chemical Industry Researcher
Chief Financial Officer
Chief Technology Officer (CTO)
Child Development Specialists
Child Psychologists
Child Welfare Social Workers
Childcare Center Directors
Childcare Providers
Children's Content Creators
Chronic Digestive Disorder Sufferer
Chronic Disease Patients
Chronic Illness Patient
Chronic Respiratory Disease Patients
Chronic Skin Condition Sufferer
Cigar Aficionado
Cigar Newbie
Cinephile
CIO (Chief Information Officer)
Civic Education Coordinator
Civic Educator
Civic Engagement Advocate
Civil Engineer
Classic Car Collector
Classic Car Enthusiasts
Classic Music Enthusiast
Classic Rock Enthusiast
Classic Rock Enthusiasts
Climate Change Researcher
Clinical Research Coordinator
Close Friend
Cloud Architect
Cloud Solutions Architect
Coaching Professional
Cocktail Creators
College Admissions Counselors
College Athlete
College Graduate
College Student
College Student Facing Peer Pressure
College Student Music Enthusiast
College Students
College Students Managing Finances
College Students on a Tight Budget
College Undergraduate
Combat Sports Fan
Comedians and Satirists
Comedy Enthusiast
Comedy Enthusiasts
Comfort-Driven Retiree
Comfort-Seeking Casual Wearer
Comfort-Seeking Mom
Comic Book Enthusiast
Commercial Pilot
Community Engager
Community Organizer
Commuter Riders
Competitive Athlete
Competitive Bowler
Competitive Cheerleader
Competitive Darts Enthusiast
Competitive Diver
Competitive Esports Racer
Competitive Gamblers
Competitive Gamer
Competitive Inline Skater
Competitive Paintball Player
Competitive Player
Competitive Powerlifter
Competitive PvP Player
Competitive Racer
Competitive Rider
Competitive Shooter
Competitive Skier
Competitive Sports Participant
Competitive Squash Player
Competitive Strategist
Competitive Swimmer
Competitive Water Polo Player
Compliance Officer
Concerned Parent
Concerned Parents
Concert Goer
Concert Goers
Conservation Advocate
Construction Companies
Construction Contractor
Construction Project Manager
Construction Site Manager
Construction Worker
Consumer Automotive Enthusiast
Consumer Seeking Personal Bankruptcy Advice
Content Creator
Content Creators
Content Creators in Adult Entertainment
Content Marketing Manager
Content Marketing Specialist
Content Moderation Specialist
Corporate Buyer
Corporate Employee in Stressful Job
Corporate Employee Seeking Flexibility
Corporate Event Organizer
Corporate Event Planner
Corporate Executive
Corporate Finance Executive
Corporate Finance Manager
Corporate Financial Analyst Specializing in Risk Management
Corporate Gifter
Corporate Professional
Corporate Real Estate Executive
Corporate Social Responsibility Executive
Corporate Trainer
Corporate Training Manager
Corporate Treasurer
Cosplay Aficionado
Cosplay Hobbyist
Counterterrorism Researcher
Country Music Enthusiast
Couples Escaping
Couples Exploring Sexual Wellness Solutions
Couples Planning for Family
Couples Trying to Conceive
Cowboy/Cowgirl Apparel Shopper
Craft Beer Enthusiasts
Craft Enthusiast
Crafting Community Member
Creative Crafters
Creative Hobbyist
Creative Mom
Creative Parent
Creative Professional
Creative Writing Student
Crisis Management Consultant
Culinary Adventurer
Culinary Entrepreneur
Culinary Explorer
Culinary Professional
Cultural Enthusiast
Cultural Enthusiasts
Cultural Experience Seeker
Cultural Exploration Families
Cultural Explorer
Cultural Explorers
Cultural Influencer
Cultural or Religious Community Leader
Cultural Sophisticate
Culture Explorers
Curious Explorer
Curious Explorers
Curious Learner
Curious Teenagers
Currency Traders
Curriculum Developer
Custom Bike Enthusiasts
Customer Support Specialist
Cybersecurity Advocates
Cybersecurity Analyst
Cybersecurity Enthusiast

D

Dark Humor Connoisseur
Darts Equipment Collector
Darts Event Organizer
Data Analyst
Data Scientist
Data-Driven Analyst
Database Administrator
Date Night Planner
Debt-Consolidation Seekers
Dental professionals
Dermatology Professional
Design Aficionados
Destination Wedding Enthusiasts
DevOps Engineer
Diabetic Patients
Die-hard Club Supporter
Die-Hard Fan
Die-hard Fan
Die-Hard Rock Fan
Die-Hard Sports Fan
Die-Hard Wrestling Enthusiast
Dietary Restriction Advocate
Digital Content Creator
Digital Marketer
Digital Marketing Manager
Digital Marketing Specialist
Digital Nomad
Digital Nomads
Digital Publisher
Digital Safety Advocate
Divorced Parent
Divorcees Seeking Remarriage
DIY Craft Enthusiast
DIY Enthusiast
DIY Enthusiasts
DIY Hobbyists
DIY Mechanic
DIY Mechanics
DIY Music Creator
DIY Musician
DIY Nail Art Enthusiast
DJ/Live Performer
DNA Testing Explorer
Documentary Enthusiast
Documentary Viewer
Donor Relations Manager
Dystopian Drama Lover

E

E-Book Enthusiast
E-commerce Entrepreneur
E-commerce Manager
Early Childhood Educators
Early Planner
Eco-Conscious Beauty Enthusiast
Eco-Conscious Commuter
Eco-Conscious Consumer
Eco-conscious Consumer
Eco-Conscious Consumers
Eco-Conscious Consumers Looking for Sustainable Savings
Eco-Conscious Driver
Eco-Conscious Drivers
Eco-conscious Entrepreneur
Eco-Conscious Explorer
Eco-Conscious Explorers
Eco-Conscious Fish Keeper
Eco-Conscious Homeowner
Eco-Conscious Millennial
Eco-Conscious Music Lover
Eco-conscious Shopper
Eco-Conscious Shopper
Eco-Conscious Tourists
Eco-Friendly Consumer
Eco-Friendly Craftsman
Eco-Friendly Family
Eco-Friendly Fashionista
Eco-Friendly Lifestyle Advocate
Eco-Friendly Parent
Eco-Friendly Shopper
Eco-Tourists
Economic Development Officers
Economics Student
Economists
Education Administrator
Education-Focused Families
Educational Administrators
Educational Advocate
Educational advocates
Educational Consultants
Educational Content Seeker
Educational Game Seekers
Educational Institution
Educational Policy Maker
Educational Policy Makers
Educational Product Developers
Educational Technology Specialist
Educator and Academic
Educator in Children's Health
Educator/Teacher
Educators
Educators Focused on Sexual Education
Elderly Drivers
Elderly Homeowners
Elderly Individuals
Elderly Individuals with Sleep Issues
Election Research Analyst
Emergency Preparedness Planner
Emergency Responders
Emergency Room Physicians
Emotional Connection Seeker
Emotionally Driven Viewer
Empty Nester
Empty Nesters Seeking Financial Security
Engaged Couples
Enterprise Architect
Entertainment News Junkie
Entrepreneur
Environmental Activist
Environmental Advocate
Environmental Advocates
Environmental Policy Maker
Environmental Scientist
Environmentally-Conscious Consumers
Equestrian Enthusiast
Equestrian Enthusiasts
Equestrian Sports Fan
Equine Veterinarian
Esports Enthusiast
Ethnomusicology Student
Event Attendee
Event Attendees
Event Coordinator
Event Organizer
Event Planner
Event Planner for Memorial Services
Event Planners
Event Seekers
Executive Level Candidate
Expectant Mother
Expectant Parents
Expecting Mothers
Expecting Parents
Exploration Seeker
Extreme Sports Athlete

F

Facility Manager
Faithful Believer
Families Seeking More Space
Families with Children
Families with Young Athletes
Family Activity Seeker
Family Advocates
Family Birdwatcher
Family Bowling Enthusiast
Family Car Buyers
Family Country Event Attendee
Family Entertainer
Family Entertainment Coordinator
Family Fun Seekers
Family Game Night Organizer
Family Game Night Organizers
Family Game Night Planner
Family Hauler
Family History Enthusiast
Family Member
Family Members
Family Members of New Parents
Family Members of Seniors
Family Movie Night Planner
Family Movie Planner
Family Outing Organizer
Family Outings
Family Pet Seeker
Family Planners
Family Road-Tripper
Family Shoppers
Family Ski Trip Planner
Family Sports Fan
Family Traveler
Family Vacation Organizer
Family Vacation Planner
Family Vacation Planners
Family Vacationer
Family Vacationers
Family-Focused Chef
Family-Friendly Attendee
Family-Friendly Gamer
Family-Oriented Luxury Shoppers
Family-Oriented Meal Planner
Family-Oriented Parent
Family-Oriented Parents
Family-oriented Player
Family-Oriented Viewer
Fantasy Baseball Enthusiast
Fantasy Enthusiast
Fantasy Football Enthusiast
Fantasy League Manager
Fantasy Lover
Fantasy Role-Player
Fantasy World Builder
Fantasy Writer
Farm Owner
Farmers
Fashion Enthusiast
Fashion Enthusiasts
Fashion Forward Designers
Fashion Forward Individual
Fashion-Conscious Athlete
Fashion-Conscious Entrepreneur
Fashion-Conscious Executive
Fashion-Conscious Gym-Goers
Fashion-Conscious Mom
Fashion-Conscious Professional
Fashion-Forward Bride
Fashion-forward Early Adopter
Fashion-Forward Groom
Fashion-Forward Millennial
Fashion-Forward Professional
Fashion-forward Professional
Fashion-Forward Student
Fashion-Forward Trendsetter
Festival Goer
Film Enthusiast
Film Producer
Financial Advisor
Financial Advisor for Distressed Assets
Financial Analyst
Financial Analysts
Financial Consultant
Financial Controller
Financial Manager
First-Time Buyers
First-Time Car Buyer
First-Time Car Buyers
First-Time Car Owners
First-Time Fish Owner
First-Time Home Buyers
First-Time Homebuyer
First-Time Homebuyers
First-Time Homeowners
First-Time Pet Adopter
First-Time Pet Owner
First-Time Reptile Owner
Fitness Advocate
Fitness and Health Advocate
Fitness and Health Advocates
Fitness Buffs
Fitness Conscious Individual
Fitness Enthusiast
Fitness Enthusiast for Kids
Fitness Enthusiasts
Fitness Fanatic
Fitness-Focused Parent
Fitness-Oriented Gamer
Fleet Manager
Fleet Managers
Folk Music Enthusiast
Food Allergy Sufferer
Food Product Manufacturer
Food Production Executive
Food Scientist
Food Trend Follower
Foodie Explorer
Foodie Families
Foodie Home Cook
Foot Health Professionals
Foster Care Advocates
Fragrance Enthusiast
Freelance Accountant
Freelance Consultant
Freelance Designer
Freelance Developer
Freelance Web Designer
Freelance Web Developer
Freelancer
Freelancer/Independent Contractor
Freelancers
Frequent Business Traveler
Frequent Flyer
Frequent Traveler
Frequent Travelers
Friends of Expectant Parents
Friends Planning Celebrations
Funeral Home Director

G

Gadget Collector
Gadget Shopper
Gadget-loving Parent
Game Developer
Game Developers
Gaming Aficionado
Gaming Fanatic
Gaming Lifestyle Advocate
Garden Designer
Gearhead
Genealogy Hobbyist
General Consumer
Genetic Counselor
Genetics Researcher
Geology Student
Gift Giver
Gift Givers
Gift Makers
Gift Shopper
Gift Shoppers
Gifting Seeker
Global Festival Goer
Golfing Families
Golfing Professionals
Gossip Enthusiast
Gothic Literature Lover
Gourmet Food Enthusiast
Government Officials
Grandparents
Grant Writer
Graphic Designer
Graphic Designer transitioning to Web Design
Green Technology Advocate
Green Technology Advocates
Green Technology Investor
Grief Support Advocate
Groom-to-be
Groomsmen
Guidance Counselor
Gym Owner/Trainer
Gymnastics Coach

H

Halloween Fanatic
Hardcore Adventurer
Hardcore Gamer
Hardcore Racing Simulator Fan
Hardcore Raider
Hardcore RPG Enthusiasts
Health and Safety Trainers
Health and Wellness Advocate
Health and Wellness Enthusiasts
Health Educators and Advocates
Health Insurance Executive
Health Insurance Providers
Health Monitoring User
Health Researcher
Health Researchers
Health-Conscious Adult
Health-conscious Adults
Health-Conscious Adults
Health-Conscious Athlete
Health-Conscious Cook
Health-Conscious Couples
Health-Conscious Diners
Health-Conscious Drinkers
Health-Conscious Eater
Health-Conscious Foodie
Health-Conscious Individual
Health-Conscious Individuals
Health-Conscious Individuals Exploring Non-Hormonal Methods
Health-Conscious Millennial
Health-Conscious Parent
Health-Conscious Parents
Health-conscious parents
Health-Conscious Pet Owner
Health-Conscious Senior
Health-Conscious Seniors
Health-Conscious Young Adult
Health-Focused Parent
Healthcare Administrator
Healthcare Executive
Healthcare Professional
Healthcare Professionals
Healthcare professionals seeking the latest ENT research
Healthcare Professionals Specializing in Geriatrics
Healthcare Professionals Specializing in Neurology
Healthcare Professionals Specializing in Sexual Health
Healthcare Regulatory Affairs Specialist
Heritage Traveler
High School Chemistry Teacher
High School English Teacher
High School Graduates
High School Senior
High School Student
High School Students
High School Students Exploring Career Options
High School Students Preparing for College
High School Teacher
High School Track Coach
Higher Education Administrator
Hindu Parent
Hip Hop Enthusiast
Hip-Hop Culture Advocate
Historical Society Member
History Aficionado
History Buff
History Buffs
History Enthusiast
Hobbyist Digital Artist
Hobbyist Players
Hobbyist Sketcher
Hobbyists and Crafters
Holistic Practitioner
Holistic Wellness Advocate
Holistic Wellness Enthusiast
Holistic Wellness Practitioner
Holistic Wellness Seeker
Home Cook
Home Decor Aficionados
Home Decorator
Home Decorators
Home Improvement Hobbyist
Home Office Worker
Home Organization Enthusiasts
Home Renovator
Home Theater Aficionado
Home Theater Enthusiast
Homebody Entertainer
Homeowner DIY Enthusiast
Homeowners Seeking Refinancing
Homeschooling Families
Homeschooling Parent
Homesteaders
Honeymooners
Hopeful Dreamers
Horror Movie Aficionado
Horse Owner
Horse Racing Enthusiast
Horse Trainer
HR Manager
HR Professionals
Hunting Equipment Collector

I

Ice Hockey Coach
Illusionist Hobbyist
Image-Conscious Parent
Immunocompromised Individuals
Independent Film Supporter
Independent Filmmaker
Independent Music Artist
Independent Music Producer
Independent Musician
Indie Music Enthusiast
Individuals Experiencing Sexual Health Issues
Individuals Seeking Therapy
Individuals with Medical Conditions Affecting Fertility
Industrial Engineer
Industrial Operations Manager
Industrial Property Developer
Industry Professional
Industry Researcher
Informed Voter
Injured Athletes
Injury Recovery Patients
Innovation Consultant
Insurance Professionals
Insurance Shopper
Insurance Underwriters
Interior Designer
International Student
International Students
International Travel Aficionado
Investing Enthusiast
Investment Analyst
Investment Banker
Investment Buyers
Investment Seeker
Investment Strategist
Investors
Investors in Rental Properties
IT Consultant
IT Director
IT Manager
IT Services Director
IT Support Specialist

J

Jazz Enthusiast
Jazz Festival Attendee
Job Seeker
Job Seeker Returning to Workforce
Job Seekers
Job Seekers in Transition

K

K-12 Educator
Kink and Fetish Enthusiasts

L

Lacrosse Coaches
Lacrosse Enthusiasts
Landlords and Property Managers
Last-Minute Shopper
Leisure Traveler
Librarians and Book Club Organizers
Lifelong Learner
Lifelong Learners
Lifelong Learners Pursuing Personal Development
Literary Enthusiast
Literary Fiction Scholar
Live Music Aficionado
Local Event Attendee
Local Experience Enthusiasts
Local Music Scene Advocate
Logistics Coordinator
Logistics Manager
Long-term Partners
Lore Enthusiast
Luxury Adventure Traveler
Luxury Buyers
Luxury Car Buyers
Luxury Car Enthusiasts
Luxury Experience Seeker
Luxury Family Travelers
Luxury Fashion Aficionado
Luxury Fashion Enthusiast
Luxury Gift Seeker
Luxury Grooming Seeker
Luxury Homebuyer
Luxury Leisure Traveler
Luxury Lifestyle Enthusiast
Luxury Lifestyle Enthusiasts
Luxury Lifestyle Seekers
Luxury Organic Enthusiast
Luxury Pet Enthusiast
Luxury Rail Enthusiasts
Luxury Seeker
Luxury Shopper
Luxury Ski Traveler
Luxury Skincare Aficionado
Luxury Travel Planner
Luxury Traveler
Luxury Travelers
Luxury Vacation Planners
Luxury Vacation Seekers
Luxury Vacationer
Luxury Vehicle Owner
Luxury Vehicle Seekers
Luxury Yacht Enthusiast
Luxury-Loving Professional

M

Magic Collector
Magic Enthusiast
Maid of Honor
Manufacturing Executive
Manufacturing Manager
Marine Conservationist
Maritime Adventure Seeker
Market Researcher
Marketing Director
Marketing Manager
Marketing Professional
Marketing Professionals
Marketing Professionals in Edgy Brands
Martial Arts Parent
Mature Adult
Mechanical Engineer
Media and Influencers
Media Buyer
Medical Device Buyer
Medical Professional
Medical Professionals
Medical Researchers
Meditation Practitioners
Memes and Viral Content Consumers
Memory Keeper
Mental Health Advocate
Mental Health Professional
Mental Health Professionals
Mergers and Acquisitions Consultant
Meteorologist
Mid-Career Professional
Mid-Career Professional Looking for Change
Mid-Career Professionals Seeking Advancement
Middle-Aged Individuals Addressing Sexual Health Concerns
Middle-Aged Parent
Middle-Aged Professionals with Dependents
Military Veteran Transitioning to Civilian Workforce
Millennial Celebration Enthusiast
Mindful Seeker
Mindful Wellness Enthusiast
Mindfulness Practitioner
Mindfulness Seeker
Mindfulness Seekers
Mining Industry Professional
Mobile Gamer
Mobile Gaming Aficionados
Motion Graphics Designer
Motorcycle Enthusiast
Motorsport Fans
Multi-Generational Gamers
Music Aficionado
Music Collectors
Music Educator
Music Enthusiast
Music Executive
Music Festival Enthusiast
Music Festival Goer
Music Festival Organizer
Music Historian
Music History Buffs
Music Lover
Music Lovers
Music Producers
Music Teachers
Musical Theatre Lover
Mystery Genre Fan

N

National Security Analyst
Natural Remedies Enthusiast
Natural Remedy Enthusiast
Nature and Wildlife Lover
Nature Conservation Advocates
Nature Enthusiast
Nature Enthusiasts
Nature Explorers
Nature Lovers
Nature Photographers
Network Administrator
Network Engineer
Networking Enthusiast
New Cat Owner
New Internet Users
New Parents
New Pet Parent
Newly Retired Educator
Newlyweds
Nightlife Enthusiasts
Non-Profit Executive Director
Nostalgic 90s Rock Fan
Nostalgic Adult
Nostalgic Audiophile
Nostalgic Baby Boomers
Nostalgic Gamer
Nostalgic Listener
Nostalgic Music Lover
Nostalgic TV Series Fan
Nutrition Enthusiast
Nutrition-Conscious Athlete
Nutritional Wellness Seeker
Nutritionist Specializing in Children

O

Occasional Players
Off-Road Racing Fans
Older adults managing dental health
Olympic Games Fans
Online Casino Enthusiasts
Online Community Moderator
Online Course Instructor
Opera Aficionado
Operations Director
Operations Manager
Optometry Student
Outdoor Adventure Enthusiast
Outdoor Adventure Lover
Outdoor Adventure Seeker
Outdoor Adventurer
Outdoor Entertainer
Outdoor Enthusiast
Outdoor Enthusiasts
Outdoor Explorer
Outdoor Families
Outdoor Lifestyle Aficionados
Owner-Operator Truck Driver

P

Paintball Equipment Collector
Paranormal Enthusiast
Parent
Parent of a High School Student
Parent of a Special Needs Child
Parent of a Student
Parent of a Young Athlete
Parent of Allergic Child
Parent of Children with Skin Issues
Parent of College-bound Student
Parent of School-Aged Children
Parent of Young Athletes
Parent of Young Children
Parent of Young Crafters
Parent of Young Gamers
Parent of Young Gymnast
Parent of Young Players
Parent of Young Water Polo Player
Parents Educating Teens on Birth Control
Parents Helping Children with Online Resources
Parents Looking for Sexual Education Resources
Parents Managing Household Debt
Parents of children with disabilities
Parents of Children with Foot Issues
Parents of College-Bound Students
Parents of High School Seniors
Parents of Lacrosse Players
Parents of Preschoolers
Parents of School-Aged Children
Parents of Sleep-Challenged Children
Parents of Special Needs Children
Parents of Teenagers
Parents of the Bride/Groom
Parents of Toddlers
Parents of Young Adults
Parents of Young Athletes
Parents of Young Builders
Parents of Young Children
Parents of young children experiencing ear infections
Parents of Young Gamers
Parents of Young Musicians
Parents of Young Swimmers
Parents Planning Anniversary Celebrations
Parents Seeking Active Play
Parents Seeking Alternative Education
Parents Seeking Extracurricular Activities
Parents Seeking Information for Teenagers
Parents Supporting Children's Online Learning
Parents with Young Children
Parrot Owner
Party Enthusiasts
Party Planner
Patients Diagnosed with Brain Disorders
Patients with Chronic Conditions
Patients with Chronic Pain
Patients with specific dental conditions
Patients with Thyroid Conditions
Pediatric Healthcare Professional
People Seeking Natural Sleep Remedies
Performance Enthusiast
Personal Development Seeker
Personal Finance Advisor
Pet Enthusiast
Pet Owner
Pet Owner with Allergies
Pet Parent
Pet Store Owner
Pet Supply Retailers
Pharma Sales Representative
Pharmaceutical Business Development Manager
Pharmaceutical Marketing Manager
Pharmaceutical Sales Representative
Pharmaceutical Sales Representatives
Pharmaceutical Supply Chain Analyst
Pharmacy Managers
Photographers
Photography Hobbyist
Physical Therapists
Podcast Creators
Podcast Listener
Podcast Producer
Policy Analysts
Policy Maker
Policy Researcher
Political Analyst
Political Campaign Manager
Political Enthusiast
Political News Enthusiast
Pop Culture Aficionado
Pop Culture Aficionados
Pop Culture Collector
Pop Culture Enthusiast
Pop Culture Fans
Post-Surgery Patient
Post-Surgery Rehabilitation Seekers
Potential Car Buyers
Practical Working Professional
Primary School Teachers
Print Production Manager
Private Equity Analyst
Private Equity Investor
Procurement Specialist
Product Development Specialist
Professional Astronomer
Professional Carpenter
Professional Coach
Professional Development Seekers
Professional Driver
Professional Gamers
Professional Graphic Designer
Professional Illustrator
Professional Landscaper
Professional Musicians
Professional Nail Technician
Professional Photographer
Professional Stylist
Prom Committee Member
Property Developers
Property Investor
Prospective Adoptive Parents
Public Health Advocates
Public Health Officials
Public Policy Advocate
Public Policy Maker
Public Relations Specialist
Public Sector Executives
Publishing Executive
Puzzle Enthusiast
Puzzle Solver
Puzzle Solvers

R

Racing Fan
Racing Industry Professional
Radio Listeners
Radio Station Manager
Rancher/Farmer
Real Estate Developer
Real Estate Investor
Real Estate Investors
Reality TV Enthusiast
Reality TV Fan
Recent College Graduate
Recent College Graduates
Recent College Graduates Looking for Specialization
Recent Graduate
Recent High School Graduates
Recently Single
Recreational Athlete
Recreational Bowler
Recreational Diver
Recreational Hunter
Recreational Jogger
Recreational Player
Recreational Skater
Recreational Skier
Recreational Swimmer
Recreational Volleyball Player
Recruiters
Regulatory Affairs Specialist
Rehabilitation Patients
Rehabilitation Specialists
Relationship Enrichment Seekers
Relaxed Listener
Religious Scholar
Relocating Family
Relocation Families
Relocator
Remote Team Manager
Remote Worker
Reptile Enthusiast
Research Scientist
Researchers in Metabolic Diseases
Researchers in Neuroscience
Researchers in Respiratory Health
Responsible Pet Owner
Restaurant Owner
Restoration Hobbyist
Restoration Hobbyists
Retail Store Owner
Retired Birdwatcher
Retired Pet Lover
Retired Road Tripper
Retired Woodworker
Retiree
Retiree Seeking Active Lifestyle
Retiree Seeking Wellness
Retirees
Retirees Considering Estate Planning
Retirees Downsizing Homes
Retirees Looking to Downsize
Retirees Looking to Manage Fixed Income
Retirees on a Fixed Income
Retirees Planning for Downsizing
Retirees Seeking Financial Security
Retirees Seeking Leisure
Retirees Seeking Second Homes
Retirees Seeking to Maximize Savings
Retirees Seeking Value
Retirees Who Play Golf
Retirement Cruiser
Retirement Planner
Retro Game Enthusiast
Retro Party Planners
Retro Radio Fan
Returning Workforce Parent
Risk Manager
Risk-Taking Millennial
Rodeo Competitor
Rodeo Enthusiast
Romantic Getaway Couples
Romantic Getaway Seekers
Romantic Newlyweds
Romantic Partner
Romantic Partners
Rugby Coach
Rugby Player
Rural Lifestyle Advocate

S

Safety-Conscious Driver
Safety-Conscious Families
Safety-Conscious Parent
Safety-Conscious Parents
Sailing Instructor
Sales Manager
Sales Operations Analyst
Sales Representative
Same-Sex Couples Seeking Parenthood
Satirical News Followers
School administrators
School Administrators
School Groups
Science and Nature Buff
Science Educator
Seasonal Allergy Sufferer
Seasonal Visitors
Security Technology Developer
Self-Defense Seeker
Self-Employed Individuals
Senior Citizen Seeking Health Improvement
Senior Pet Enthusiast
Seniors with chronic sinus issues
Sensitive Skin Care Seeker
Sentimental Friend
Sentimental Gift Giver
Sexual Wellness Advocates
Simulation Enthusiasts
Single Individuals Considering Donor Options
Single Parent
Single Parents
Sitcom Superfan
Skateboarding Enthusiast
Skateboarding Parent
Sketch Comedy Aficionado
Skiing Enthusiast
Skill Enhancer
Skincare Enthusiast
Sleep-Deprived Professionals
Small Business Owner
Small Business Owner Facing Financial Difficulties
Small Business Owners
Smart City Planner
Smart Home Integrator
Soccer Analytics Enthusiast
Social Activist
Social Card Game Host
Social Drinkers
Social Gamblers
Social Gamer
Social Gamers
Social Impact Analyst
Social Influencer
Social Justice Activist
Social Justice Advocate
Social Media Influencer
Social Media Manager
Social Media Savvy Millennials
Social Media User
Social Smoker
Social Strategist
Socialite Event-Goer
Socially Conscious Listener
Softball Coach
Softball Fanatic
Software Developer
Software Engineers
Solo Adventure Seeker
Solo Adventurer
Solo Adventurers
Solo Explorer
Spa Owners
Space Enthusiast
Space Exploration Fanatic
Special education teachers
Special Event Attendee
Spiritual Healer
Spiritual Seeker
Sponsorship Coordinator
Sports Bar Owner
Sports Coaches
Sports Enthusiast
Sports Equipment Retailers
Sports Event Organizer
Sports Event Travelers
Sports Family
Sports Merchandise Collector
Sports Organization Manager
Sports Parent
Sports Team Coach
Squash Coach
Stand-Up Enthusiast
Startup Founder
Status Seekers
Stay-at-Home Parent
Stay-at-Home Parents
Stay-at-Home Parents Re-entering the Workforce
Story-Driven Enthusiast
Story-Driven Gamers
Story-Driven Player
Storyteller
Streaming Service Manager
Streaming Service Subscriber
Streetwear Enthusiast
Student Recruitment Officer
Students and Educators
Students and Young Adults Exploring Mental Health
Students Seeking Online Learning
Supply Chain Analyst
Supply Chain Coordinator
Supply Chain Manager
Supportive Family Members
Survival Horror Gamer
Survivors
Sustainability Consultant
Sustainability Manager
Sustainable Food Advocate
Sustainable Lifestyle Advocate
Sustainable Living Enthusiasts
Sustainable Shopper
Sustainable Style Advocate
Swim Coaches
System Administrator

T

Tabletop Enthusiast
Tabletop Gamer
Tabletop Strategy Players
Tactical Strategy Seekers
Talent Agent
Tattoo Enthusiast
Teachers and Educators
Team Building Organizer
Tech Enthusiast
Tech Enthusiasts
Tech Entrepreneur
Tech Support Specialist
Tech-Savvy Buyers
Tech-Savvy Car Enthusiast
Tech-Savvy Commuter
Tech-Savvy Drivers
Tech-Savvy Gadget Enthusiast
Tech-Savvy Hobbyist
Tech-Savvy Millennial
Tech-Savvy Millennials
Tech-Savvy Parents
Tech-Savvy Professional
Tech-Savvy Seniors
Tech-Savvy Shoppers
Tech-Savvy Student
Technology-Savvy Millennial
Teenage Bookworm
Teenage Makeup Explorer
Teenage Music Enthusiast
Telecom Analyst
Telecom Executive
Test Preparation Companies
The Active Adventurer
The Adventurous Outdoorsman
The Alternative Lifestyle Advocate
The Armchair Detective
The Art House Enthusiast
The Art Teacher
The Aspiring Artist
The Aspiring Makeup Artist
The Astrology Novice
The Avid Reader
The Beach Lifestyle Enthusiast
The Bride-to-Be
The Budget-Conscious Shopper
The Budget-Savvy Shopper
The Busy Professional
The Casual Dresser
The Casual Gambler
The Casual Hobbyist
The Casual Trendsetter
The Casual Viewer
The Casual Weekend Warrior
The Collectible Collector
The Comfort-Seeking Student
The Community-Focused Guardian
The Commuter
The Competitive Athlete
The Cosplay Enthusiast
The Cozy Mystery Enthusiast
The Crafting Parent
The Creative Hobbyist
The Crime Enthusiast
The Culture Enthusiast
The Culture Seeker
The Curious Listener
The Curious Seeker
The Curious Skeptic
The Daily Horoscope Enthusiast
The Dark Fiction Aficionado
The Devoted Fan
The DIY Enthusiast
The DIY Restorer
The Eco-Conscious Camper
The Eco-Conscious Consumer
The Eco-Conscious Shaver
The Eco-Conscious Shopper
The Eco-Conscious Surfer
The Family Adventurer
The Family Beachgoer
The Family Heritage Keeper
The Fantasy Gamer
The Fashion-Conscious College Student
The Fashion-Conscious Millennial
The Fashion-Conscious Parent
The Fashion-Forward Professional
The Film Festival Aficionado
The Financially Savvy Parent
The Ghost Hunter
The Gift Giver
The Gift Maker
The Gift Shopper
The Glamping Enthusiast
The Grooming Enthusiast
The Health-Conscious Athlete
The High Roller
The Historical Enthusiast
The History Buff
The History Enthusiast
The Home Decorator
The Indie Film Buff
The Investment Seeker
The Involved Caregiver
The Late Starter
The Lifelong Learner
The Luxury Beauty Enthusiast
The Luxury Enthusiast
The Luxury Indulger
The News Junkie
The Nostalgic Admirer
The Occult Enthusiast
The Online Gaming Enthusiast
The Overwhelmed Parent
The Paranormal Investigator
The Podcast Explorer
The Podcast Listener
The Practical Professional
The Pre-Retiree
The Puzzle Solver
The Relaxation Seeker
The Research-Oriented Parent
The Retired Planner
The Sci-Fi Movie Buff
The Self-Care Advocate
The Self-Improvement Seeker
The Social Gambler
The Social Media Engager
The Socialite
The Solo Explorer
The Spiritual Explorer
The Spiritual Seeker
The Storyline Enthusiast
The Stylish Dad
The Supportive Friend
The Thrill-Seeking Adventurer
The Thrill-Seeking Reader
The Trendsetter
The Trendy Millennial
The Trendy Minimalist
The Trendy Professional
The Trendy Teen
The True Crime Aficionado
The Vacationing Tourist
The Value-Seeker
The Value-Seeking Consumer
The Vintage Collector
The Weekend Warrior
The Young Professional
The Zodiac Lover
Theater Enthusiast
Therapists and counselors
Thoroughbred Owner
Thoughtful Giver
Thrill Seekers
Thrill-Seeking Backpacker
Thrill-Seeking Gamer
Time Travel Aficionado
Tourist
Tourist on Vacation
Tourists
Tourists and Travelers
Transportation Business Owner
Travel Blogger
Travel Manager
Travelers Seeking Vaccinations
Traveling Climber
Trend-Savvy Millennial
Trend-Savvy Young Professionals
Trend-Seeking Millennial
Trendsetter
Trendsetting Social Media Influencer
Trendy College Student
Trendy Gym-Goer
Trendy Millennial
Trendy Mom
Trendy Stay-at-Home Mom
Trendy Urbanite

U

UI/UX Designer
Undergraduate Chemistry Student
Underwater Photographer
Unemployed Job Seeker
Upskilling Professionals
Urban Commuter
Urban Commuters
Urban Explorer
Urban Family Planner
Urban Gardeners
Urban Music Enthusiast
Urban Planners
Urban Professionals
Urban Trendsetter

V

Vacationing Families
Vacationing Family
Venture Capital Analyst
Venture Capitalist
Veterinarian
Veterinarians
Veterinary Professional
Video Editors
Vintage Car Collectors
Vinyl Collector
Vinyl Collectors
Vision Impaired Senior
Visual Effects Artist
Vocational Students
Volleyball Coach
Volunteer Coordinator
Voter Engagement Advocate

W

Warehouse Supervisor
Water Polo Coach
Water Sports Enthusiasts
Water Sports Lovers
Wealth Management Enthusiast
Wealth Manager
Web Developer
Wedding Attendee
Wedding Planners
Weekend Adventurers
Weekend Getaway Enthusiasts
Weekend Grill Master
Weekend Warrior
Weekend Warrior Adventurer
Weekend Warriors
Wellness Advocate
Wellness Enthusiasts
Wellness Seeker
Western Lifestyle Advocate
Wine Aficionados
Winter Sports Enthusiasts
Women Managing Reproductive Health Issues
Women Over 35
Working Parent
Working Parents
Working Professional Seeking Flexibility
Working Professionals Seeking Career Advancement
World Music Enthusiast
Wrestling Merchandise Collector

Y

Yoga Instructors
Young Adult Fan
Young Adult Fiction Enthusiast
Young Adult Fiction Fan
Young Adult Indie Enthusiast
Young Adult Party-Goer
Young Adults Exploring Sexual Health
Young Adults Seeking Contraceptive Options
Young adults seeking dental advice
Young Adults Seeking Humor
Young Adults Seeking Sexual Health Information
Young Families
Young Families Planning for the Future
Young Professional
Young Professional Pet Enthusiast
Young Professional Seeking Advancement
Young Professionals
Young Professionals Aiming to Pay Off Debt
Young Rock Explorer
Youth Lacrosse Player
Youth Player
Youth Player Parent
Youth Soccer Coach
Youth Softball Player
YouTube Content Creator

One million domain profiles in this vocabulary

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Every code and value in the audience database

Demographic and audience fields

Audience type audience_type

Age bracket age_bracket

Gender skew gender_skew

Income level income_level

Education level education_level

Life stage life_stage

Household composition household_composition

Employment status employment_status

Home ownership home_ownership

Urbanicity urbanicity

Confidence band confidence

Business audience fields

Company size b2b_company_size_employees

Seniority b2b_seniority

Job function b2b_job_function

Interests: 29 groups, 288 sub-interests

Academic Interests INT.academic

Automotive INT.automotive

Books & Literature INT.books_literature

Business & Finance INT.business_finance

Careers INT.careers

Education INT.education

Family & Relationships INT.family_relationships

Fine Art & Performing Arts INT.fine_art

Food & Drink INT.food_drink

Medical Health INT.medical_health

Healthy Living INT.healthy_living

Hobbies & Interests INT.hobbies

Home & Garden INT.home_garden

Movies INT.movies

Music & Audio INT.music_audio

News & Politics INT.news_politics

Personal Finance INT.personal_finance

Pets INT.pets

Pop Culture INT.pop_culture

Real Estate INT.real_estate

Shopping INT.shopping

Sports INT.sports

Style & Fashion INT.style_fashion

Technology & Computing INT.tech_computing

Television INT.television

Travel INT.travel

Video Gaming INT.video_gaming

Religion & Spirituality INT.religion_spirituality

Events & Attractions INT.events_attractions