Forward to: Brand Strategy

CPG & Brand Monitor
Workflows

Ten agent workflows for the Brand Strategy Team — consumer packaged goods tracking, brand portfolio monitoring, new product launches, CPG market share intelligence, private label competition, packaging innovation, pricing architecture analysis, brand equity tracking, innovation pipeline monitoring, and CPG competitive landscape dashboard — enabling data-driven brand decisions powered by comprehensive domain intelligence.

1CPG Brand Portfolio Monitoring

AI agent monitors major CPG company domains to track brand portfolio changes, new product launches, and strategic brand management decisions across the food and beverage landscape.

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Track CPG Brand Signals
/products/press/investorsOpenPageRank
CPG BRAND INTELLIGENCE — 480 BRANDS TRACKED ════════════════════════════════════════════════════════ nestle.com /products: 2,000+ brands — portfolio simplification ongoing /press: Divesting water brands — focusing on health science /investors: Organic growth 7.2% — premium brands driving SIGNAL: Health and wellness pivot accelerating pepsico.com /products: Frito-Lay innovation — 18 new SKUs Q1 /press: International snacks acquisition — $2.8B SIGNAL: Snacking category dominance strategy unilever.com /products: 30 brands divested — Power Brands focus /press: Ice cream division spin-off announced SIGNAL: Radical portfolio restructuring — acquisition opportunities

2New Product Launch Intelligence

AI agent tracks new food and beverage product launches across CPG company domains — monitoring innovation velocity, category expansion, and market entry strategies.

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Monitor New Product Launches
/products/press/blogIAB Categories
NEW PRODUCT LAUNCH INTELLIGENCE — Q1 2026 ════════════════════════════════════════════════════════ Category Launches YoY Top Innovation Functional foods: 340 +28% Gut health, adaptogens Plant-based: 180 -15% Hybrid products gaining Protein snacks: 260 +34% High-protein everything Zero-sugar bev: 220 +42% Natural sweeteners Premium frozen: 140 +18% Restaurant-quality meals FASTEST GROWING INGREDIENT CLAIMS: Probiotics: +45% in new launches Mushroom extracts: +68% — trend accelerating Collagen: +32% — mainstream adoption

3Private Label Competition Tracking

AI agent monitors retailer private label strategies — tracking quality improvements, pricing gaps, and category expansion that threatens branded products.

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Track Private Label Threats
/products/pricing/pressOpenPageRank
PRIVATE LABEL COMPETITIVE INTELLIGENCE ════════════════════════════════════════════════════════ aldi.us Private label share: 92% of assortment /products: Quality awards beating national brands in blind tests /press: 400 new US stores planned — market pressure increasing costco.com — Kirkland Signature /products: $60B private label brand — world largest Premium positioning: Organic, sustainable claims PRIVATE LABEL SHARE: Overall F&B: 28.4% (all-time high, up from 24%) DEFENSE: Innovate faster, communicate brand value

4Packaging Innovation Monitoring

AI agent monitors food packaging innovation — tracking sustainable materials, smart packaging technology, and design trends influencing consumer purchasing.

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Track Packaging Innovation
/products/sustainability/pressOpenPageRank
FOOD PACKAGING INNOVATION ════════════════════════════════════════════════════════ notpla.com /products: Seaweed-based packaging — fully compostable /press: Major CPG partnerships for condiment sachets apeel.com /products: Plant-based coating — extends produce freshness 2x /press: Walmart, Kroger adoption — reducing food waste SIGNAL: Invisible packaging extending shelf life TRENDS: Recyclable: 72% of new launches Compostable: 18% — growing rapidly Smart labels (QR): 8% — traceability focus

5CPG Pricing Architecture Analysis

AI agent analyzes CPG pricing strategies — tracking pack size changes, price-per-unit trends, promotional depth, and shrinkflation patterns.

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Analyze Pricing Strategies
/products/pricing/pressOpenPageRank
CPG PRICING INTELLIGENCE ════════════════════════════════════════════════════════ SHRINKFLATION WATCH: Doritos: 9.25oz to 9.0oz (-2.7%) | Same price Gatorade: 32oz to 28oz (-12.5%) | Same price Consumer awareness increasing — social media backlash PREMIUMIZATION: haagendazs.com — Premium positioning maintained $6.49/pint — 9.2% price increase absorbed SIGNAL: Premium brands can increase prices with less resistance

6DTC Food Brand Monitoring

AI agent monitors direct-to-consumer food brands — tracking digitally-native brands disrupting traditional CPG with subscription models and community marketing.

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Monitor DTC Food Brands
/products/about/pressDomain Ages
DTC FOOD BRAND INTELLIGENCE ════════════════════════════════════════════════════════ magicspoon.com /products: High-protein cereal — $9.99/box /press: Expanded to retail — Walmart, Target, Kroger SIGNAL: DTC-first brand successfully entering retail mudwtr.com /products: Mushroom coffee alternative — subscription /press: $60M revenue — 100% DTC SIGNAL: Subscription model working in functional beverages athleticbrewing.com /products: Non-alcoholic craft beer — premium $12.99/6-pack /press: $90M revenue — fastest growing NA beer brand SIGNAL: Premium NA beverages — massive growth opportunity

7Retailer Relationship Intelligence

AI agent monitors major food retailer domains — tracking merchandising strategies, category management shifts, and retailer-brand partnership signals.

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Track Retailer Relationships
/products/press/partnersOpenPageRank
RETAILER RELATIONSHIP INTELLIGENCE ════════════════════════════════════════════════════════ walmart.com /press: Retail media network — $3.4B ad revenue /products: Shelf space reallocation — private label expanding SIGNAL: Pay-to-play increasing — retail media investment required kroger.com /press: Albertsons merger completed — 5,000+ stores combined /products: Category management restructuring post-merger SIGNAL: Supplier consolidation — negotiate early amazon.com /products: Amazon Fresh expanding grocery delivery /press: Whole Foods integration deepening — Prime benefits SIGNAL: Online grocery now 12% of total — growing

8Brand Equity Tracking

AI agent tracks brand equity signals across food and beverage domains — monitoring brand health, digital presence strength, and perception shifts.

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Monitor Brand Health Signals
/about/blog/pressOpenPageRankPersonas
BRAND EQUITY INTELLIGENCE ════════════════════════════════════════════════════════ Brand PageRank Trend Category Position coca-cola.com 8.4 Stable #1 Beverages pepsi.com 8.1 +0.2 #2 Beverages redbull.com 7.8 +0.4 #1 Energy oatly.com 5.6 -0.8 Declining alt-milk INSIGHT: Content marketing (Red Bull model) drives brand equity IPO disappointments erode brand perception (Oatly)

9CPG Sustainability & Clean Label

AI agent tracks clean label and sustainability trends across food CPG — monitoring ingredient transparency, sustainability commitments, and clean product demand.

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Track Clean Label Trends
/products/sustainability/pressIAB Categories
CLEAN LABEL INTELLIGENCE ════════════════════════════════════════════════════════ CLEAN LABEL ADOPTION: No artificial claims: 68% of new launches Organic claims: 24% — growing steadily Non-GMO: 42% — table stakes for premium danone.com /sustainability: B Corp across portfolio SIGNAL: B Corp becoming competitive advantage in F&B RECOMMENDATION: Accelerate clean label reformulation

10CPG Brand Intelligence Dashboard

AI agent synthesizes all CPG intelligence into a strategy dashboard — providing leadership with portfolio health, competitive benchmarks, and innovation priorities.

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Generate CPG Dashboard
/products/investors/pressOpenPageRankIAB Categories
CPG BRAND DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ PORTFOLIO: Brands tracked: 480 | Innovation velocity: +28% functional COMPETITIVE: Private label: 28.4% share — record TRENDS: Mushroom extracts: +68% | Zero-sugar: +42%
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Generate CPG Report

CPG & Brand Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── CPG brands tracked: 480 domains New launches Q1: 1,140 Private label: 28.4% share (record) Top innovation: Functional, protein, zero-sugar KEY INSIGHTS Private label at record share — Aldi expanding 400 US stores. Functional ingredients driving innovation. Unilever restructuring creates acquisition opportunities. DTC brands entering retail successfully. Recommend innovation acceleration and retail media investment to defend shelf space.
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