Forward to: Distribution Team

OTA & Distribution
Monitor Workflows

Ten agent workflows for the Distribution Team — OTA platform monitoring, channel performance tracking, rate parity analysis, commission optimization, direct booking intelligence, metasearch tracking, GDS monitoring, wholesale channel assessment, distribution cost analysis, and distribution strategy dashboard — enabling optimized distribution powered by domain intelligence.

1OTA Platform Monitoring

AI agent monitors OTA domains to track platform changes, pricing algorithms, commission structures, and feature updates affecting hotel distribution.

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Track OTA Platform Signals
/products/investors/pressOpenPageRank
OTA PLATFORM INTELLIGENCE — 24 PLATFORMS TRACKED ════════════════════════════════════════════════════════ booking.com /investors: 28M listings | Room nights: +12% YoY /products: Genius loyalty program — Level 4 tier added /press: AI-powered trip planner launching globally SIGNAL: Genius L4 may redirect high-value guests — assess impact expedia.com /investors: Revenue: $12.8B | Take rate increasing /products: One Key loyalty — unified across brands /press: B2B platform Expedia Partner Solutions growing 22% trip.com /investors: International bookings up 40% /press: Aggressive expansion in Europe and US SIGNAL: Trip.com targeting Western markets — new competitive force

2Rate Parity Intelligence

AI agent monitors OTA and metasearch domains to detect rate parity violations, unauthorized discounting, and competitive rate positioning across distribution channels.

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Monitor Rate Parity
/pricing/products/aboutOpenPageRank
RATE PARITY INTELLIGENCE ════════════════════════════════════════════════════════ Parity Violations Detected (Last 7 Days): Booking.com: 847 properties with undercut rates Expedia: 342 properties with parity issues Trip.com: 128 properties — wholesaler leakage Google Hotels: 89 properties — cached rate issues PARITY SUMMARY: Overall parity compliance: 82% (target 95%) Revenue at risk: $4.2M monthly from undercutting SIGNAL: Wholesale leakage to Trip.com — audit B2B rates

3Direct Booking Optimization

AI agent monitors hotel brand direct booking domains to track conversion rates, pricing advantages, and loyalty incentives driving direct channel performance.

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Optimize Direct Bookings
/pricing/products/aboutOpenPageRank
DIRECT BOOKING INTELLIGENCE ════════════════════════════════════════════════════════ Direct Booking Share by Chain: marriott.com 74% direct | Best rate guarantee active hilton.com 72% direct | Member discount prominent hyatt.com 68% direct | Points + Cash option Our Brand 62% direct | Below peer average DIRECT BOOKING LEVERS: Price advantage: Only 3% below OTA — increase to 8% Mobile app bookings: 18% (peer avg: 28%) RECOMMENDATION: Increase member discount + invest in mobile app

4Metasearch Channel Tracking

AI agent monitors metasearch platform domains to track bidding competition, click costs, and conversion rates across Google Hotels, Trivago, and Kayak.

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Track Metasearch Performance
/products/pricing/aboutOpenPageRank
METASEARCH CHANNEL INTELLIGENCE ════════════════════════════════════════════════════════ google.com/travel /products: Free booking links — 24% of hotel clicks /about: Hotel Ads CPC up 18% YoY SIGNAL: Google CPC rising — optimize bidding strategy trivago.com /products: Cost-per-click model /investors: Revenue declining — market share loss to Google SIGNAL: Trivago CPCs declining — shift budget for ROI kayak.com /products: Price prediction feature — influences booking timing /about: 30M monthly users METASEARCH ROI: Google Hotels: ROAS 6.2x (declining) Trivago: ROAS 8.4x (improving) Kayak: ROAS 7.1x (stable)

5Commission & Cost Analysis

AI agent monitors distribution channel costs to optimize commission structures, negotiate favorable rates, and reduce total cost of distribution across all channels.

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Analyze Distribution Costs
/pricing/docs/aboutIAB Categories
DISTRIBUTION COST INTELLIGENCE ════════════════════════════════════════════════════════ Channel Commission Share Cost/Booking Brand.com 4-6% 62% $12 Booking.com 15-18% 18% $42 Expedia 18-22% 12% $48 GDS 12-15% 6% $34 Wholesale 20-25% 2% $52 COST OPTIMIZATION: Blended distribution cost: 11.4% of revenue Industry benchmark: 9.8% SIGNAL: Distribution cost 1.6% above benchmark — $8.4M savings possible

6GDS & Corporate Channel Monitoring

AI agent monitors GDS and corporate travel domains to track corporate rate programs, TMC relationships, and business travel distribution trends.

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Track GDS & Corporate Channels
/products/press/partnersOpenPageRank
GDS & CORPORATE DISTRIBUTION INTELLIGENCE ════════════════════════════════════════════════════════ amadeus.com /products: NDC adoption: 42% of bookings /press: New hospitality distribution module sabre.com /products: SynXis platform upgrade — enhanced RM integration /press: Consolidation with travel tech competitors CORPORATE CHANNEL: Corporate bookings: +14% YoY recovery NDC adoption: 42% (reducing GDS costs) SIGNAL: NDC reducing distribution costs — accelerate adoption

7Wholesale & Opaque Channel Assessment

AI agent monitors wholesale and opaque channel domains to track rate leakage, unauthorized resale, and wholesale distribution compliance.

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Assess Wholesale Channels
/products/pricing/aboutOpenPageRank
WHOLESALE CHANNEL INTELLIGENCE ════════════════════════════════════════════════════════ hotelbeds.com /products: 180,000 hotel partners | B2B distribution /press: API integration with 4 new online channels RATE LEAKAGE DETECTED: Wholesale rates appearing on 8 retail OTAs Revenue impact: $2.8M monthly WHOLESALE STATUS: Compliant partners: 78% Leakage sources identified: 12 resellers SIGNAL: Wholesale leakage significant — enforce distribution agreements

8Travel Agency & TMC Intelligence

AI agent monitors travel agency and TMC domains to track agency performance, preferred status programs, and travel management technology trends.

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Track Travel Agency Performance
/about/press/productsOpenPageRank
TRAVEL AGENCY & TMC INTELLIGENCE ════════════════════════════════════════════════════════ amexgbt.com /about: $39B in managed travel spend /products: AI booking recommendations bcdtravel.com /about: $28B managed spend | 12,000 corporate clients /press: Hotel program optimizing for sustainability scores TMC TRENDS: AI adoption in travel management: 68% Sustainability-weighted booking: Growing 34% YoY SIGNAL: TMCs prioritizing sustainable hotels — strengthen certifications

9Voice & AI Booking Channel Tracking

AI agent monitors voice assistant and AI booking platform domains to track new distribution channels emerging from conversational AI and smart devices.

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Track AI Booking Channels
/products/press/apiIAB Categories
VOICE & AI BOOKING INTELLIGENCE ════════════════════════════════════════════════════════ openai.com /products: ChatGPT travel plugins — hotel booking integration /api: Hotel inventory API partnerships growing google.com /products: Google AI travel planner — end-to-end booking /press: Gemini assistant with hotel booking capabilities AI BOOKING TRENDS: AI-assisted bookings: 8% of total (from 1% last year) Voice bookings: 2.4% — growing 120% YoY SIGNAL: AI booking intermediaries emerging — ensure API connectivity

10Distribution Strategy Dashboard

AI agent synthesizes all distribution intelligence into an executive dashboard — providing leadership with real-time visibility into channel mix, cost optimization, and distribution health.

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Generate Distribution Dashboard
/pricing/products/investorsOpenPageRankIAB Categories
DISTRIBUTION DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ CHANNEL MIX: Direct: 62% | OTA: 30% | GDS: 6% | Other: 2% Target: 70% direct COST: Blended cost: 11.4% | Benchmark: 9.8% Savings opportunity: $8.4M PARITY: Compliance: 82% | Revenue at risk: $4.2M/month
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Generate Distribution Report

Distribution Intelligence Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── OTA platforms tracked: 24 Distribution channels: 8 major categories Wholesale partners: 42 monitored Metasearch platforms: 6 active KEY INSIGHTS Direct booking share at 62% — below 70% target. Rate parity compliance 82% with $4.2M monthly revenue at risk. Wholesale leakage through 12 unauthorized resellers costing $2.8M monthly. AI-assisted bookings growing rapidly — 8% of total. NDC adoption at 42% reducing GDS costs. Distribution cost 1.6% above benchmark.
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