Forward to: Analytics Team

Audience Measurement
Workflows

Ten agent workflows for Audience Analytics — measurement platform monitoring, viewership data tracking, cross-platform audience analysis, demographic intelligence, attention metrics assessment, panel methodology monitoring, streaming measurement evolution, audience fragmentation analysis, cookieless measurement solutions, and audience intelligence dashboards.

1Measurement Platform Monitoring

AI agent monitors audience measurement company domains to track methodology changes, new product launches, and industry standard updates affecting how audiences are counted.

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Monitor Measurement Platforms
/products/press/aboutOpenPageRank
AUDIENCE MEASUREMENT INTELLIGENCE — 24 PLATFORMS ════════════════════════════════════════════════════════ nielsen.com /products: Nielsen ONE — cross-platform measurement launched /press: MRC accreditation restored for national TV /about: Panel size expanded to 101,000 homes comscore.com /products: Unified Digital Measurement — total digital audience /press: Streaming measurement deals with Netflix, Disney+ /investors: Revenue +14% YoY — recovery continuing videoamp.com /products: Multi-currency measurement — challenging Nielsen /press: Adopted by 6 of top 10 agency holding companies SIGNAL: Alternative measurement gaining rapid traction

2Cross-Platform Audience Analysis

AI agent tracks cross-platform viewing behavior, device usage patterns, and audience migration between linear and streaming to inform content distribution strategy.

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Analyze Cross-Platform Audiences
/products/blog/pressIAB Categories
CROSS-PLATFORM AUDIENCE ANALYSIS ════════════════════════════════════════════════════════ Viewing Share by Platform (Feb 2026): Streaming: 42.8% (+4.2 pts YoY) Cable: 26.4% (-3.8 pts YoY) Broadcast: 22.1% (-2.1 pts YoY) Other (FAST): 8.7% (+1.7 pts YoY) luminate.com /products: Streaming viewership data across all platforms /blog: "FAST channels now 4th largest viewing category" AUDIENCE MIGRATION: 18-34: -28% linear viewing, +42% streaming 35-54: -14% linear, +22% streaming 55+: -4% linear (slowest cord-cutting segment)

3Streaming Measurement Evolution

AI agent monitors how streaming platforms report and measure audiences, tracking the evolution from traditional ratings to engagement metrics.

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Track Streaming Metrics
/investors/press/productsOpenPageRank
STREAMING MEASUREMENT INTELLIGENCE ════════════════════════════════════════════════════════ netflix.com /investors: Reporting metric shifted to "Engagement Hours" /press: Q4: 108B hours viewed globally SIGNAL: Netflix metrics not comparable to TV ratings — adjust models disneyplus.com /investors: 150M subscribers | ARPU: $7.80 (+14% QoQ) /press: Ad-supported tier now 48% of new subscribers samba.tv /products: ACR-based streaming measurement — device level /press: Measuring streaming on 48M smart TVs SIGNAL: ACR data bridging measurement gap — evaluate as data source

4Audience Fragmentation Analysis

AI agent analyzes the growing fragmentation of media audiences across platforms, devices, and content types to inform cross-platform content strategy.

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Analyze Audience Fragmentation
/products/blog/investorsIAB Categories
AUDIENCE FRAGMENTATION ANALYSIS ════════════════════════════════════════════════════════ Avg household subscriptions: 5.2 streaming services Time spent per platform declining as options multiply Platform Monthly Users Avg Time/Day Trend YouTube 2.5B 48 min +8% Netflix 280M 62 min +4% TikTok 1.8B 52 min Flat Disney+/Hulu 240M 38 min +12% Linear TV declining 165 min -8% IMPLICATION: No single platform reaches mass audiences anymore STRATEGY: Multi-platform distribution mandatory — be everywhere

5Attention Metrics Assessment

AI agent monitors emerging attention-based measurement methodologies that go beyond viewership counts to measure genuine audience attention and engagement quality.

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Assess Attention Metrics
/products/press/case-studiesOpenPageRank
ATTENTION METRICS LANDSCAPE ════════════════════════════════════════════════════════ adelaide.co /products: AU (Attention Unit) metric — quality-adjusted impressions /case-studies: Attention-optimized campaigns deliver 2.5x ROAS /press: Adopted by GroupM, IPG, and Dentsu lumen-research.com /products: Eye-tracking based attention measurement /press: "Only 9% of digital ads receive active attention" ATTENTION ECONOMY: TV 30s ad: 68% attention (highest) CTV/streaming: 62% attention Social video: 34% attention Display banner: 9% attention (lowest) IMPLICATION: Attention-weighted CPMs favor our TV/CTV inventory

6Cookieless Measurement Solutions

AI agent monitors privacy-first audience measurement solutions as the industry transitions away from third-party cookies and device identifiers.

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Track Cookieless Solutions
/products/press/docsIAB Categories
COOKIELESS MEASUREMENT INTELLIGENCE ════════════════════════════════════════════════════════ thetradedesk.com /products: Unified ID 2.0 — email-based identity /press: Adopted by 500,000+ publishers liveramp.com /products: Authenticated Traffic Solution (ATS) /docs: 85M authenticated IDs in graph /press: Clean room partnerships with all major platforms IDENTITY SOLUTIONS MATURITY: UID 2.0: Ready — wide adoption Google Topics API: Limited effectiveness Clean rooms: Operational — growing Contextual targeting: Mature — privacy-safe RECOMMENDATION: Deploy UID 2.0 + clean room strategy

7Demographic Intelligence

AI agent tracks demographic shifts in media consumption, audience composition changes, and generational viewing preferences to inform programming and content decisions.

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Track Demographic Shifts
/products/press/blogIAB Categories
DEMOGRAPHIC INTELLIGENCE ════════════════════════════════════════════════════════ Gen Z (13-27) Media Behavior: Primary platform: YouTube (89%), TikTok (72%) Linear TV: 12% watch regularly (-8 pts YoY) Discovery: Social algorithms (not search, not channel surfing) Millennials (28-43): Primary: Netflix (82%), YouTube (78%) Linear TV: 28% watch regularly Highest ARPU demographic for streaming subscriptions Gen X (44-59): Primary: Cable (52%), Netflix (68%) Most valuable linear TV demo — premium CPMs OUR AUDIENCE AGE SKEW: Median viewer age: 54 (industry concern: aging audience) ACTION: Content strategy to attract 25-44 demo

8Panel Methodology Intelligence

AI agent monitors changes to audience panel methodologies, sample sizes, and statistical approaches used by measurement companies.

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Track Panel Methods
/products/docs/pressOpenPageRank
MEASUREMENT METHODOLOGY MONITOR ════════════════════════════════════════════════════════ nielsen.com /docs: Panel size: 101,000 → expanding to 150,000 by 2027 /products: Big Data + Panel hybrid methodology /press: MRC re-accreditation for national, local pending barb.co.uk — UK Measurement /docs: CFlight cross-platform measurement deployed /press: First country with unified linear + streaming measurement METHODOLOGY TRENDS: Panel-only: Declining — sample sizes insufficient for streaming Big data hybrid: Standard — combining ACR + panel + server-side Census-level: Emerging — server-side log data from platforms

9Audience Data Partnerships

AI agent monitors data partnership opportunities with measurement companies, data providers, and technology platforms to enhance audience understanding.

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Evaluate Data Partnerships
/products/partners/pressOpenPageRank
AUDIENCE DATA PARTNERSHIP INTELLIGENCE ════════════════════════════════════════════════════════ transunion.com/tru-optik /products: OTT audience data — household-level targeting /partners: 85M+ connected TV households SIGNAL: CTV targeting data — evaluate for ad product enhancement experian.com/marketing /products: ConsumerView — demographic + behavioral data /partners: 300M consumer profiles /press: Clean room ready — privacy-compliant matching DATA ENRICHMENT OPPORTUNITIES: Purchase data overlay: +40% campaign effectiveness Location data: +28% attribution accuracy Automotive intender data: Premium CPM opportunity

10Audience Analytics Dashboard

AI agent synthesizes all audience measurement intelligence into an executive dashboard — viewership trends, platform shifts, demographic changes, and measurement evolution.

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Generate Audience Dashboard
/investors/products/pressOpenPageRankIAB Categories
AUDIENCE DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ VIEWING SHARE: Streaming: 42.8% | Cable: 26.4% | Broadcast: 22.1% DEMOGRAPHICS: Median viewer: 54 years (target: attract 25-44)
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Generate Audience Report

Audience Measurement Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Measurement platforms: 24 tracked Streaming services: 18 monitored Identity solutions: 8 evaluated Demographic cohorts: 4 analyzed KEY INSIGHTS Streaming surpassed 42% viewing share. Multi-currency measurement era here — VideoAmp challenging Nielsen. Audience aging is primary concern — median viewer 54. Cookieless solutions maturing with UID 2.0 ready for deployment. Attention metrics favor premium video inventory — leverage for CPM premiums.
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