Workforce Innovation Intelligence

Stop Pitching to Staffing Agencies.
Get Verified HRTech ICPs.

The "HR" category is flooded with 1-person recruiters. Our AI agents verify API documentation, G2 leader status, and integration partners to find verified ATS Platforms, LMS SaaS, and Payroll Startups.

The "HR" Data Mess

Why SIC 7361 misses the tech-native buyers.

Targeting "Employment Agencies" tells you nothing about a company's ability to buy enterprise software. You need to know what they build and how they integrate.

If you are selling cloud security, payroll APIs, or dev tools, you need to filter out the practitioners:

  • Solo Recruiters (Users, not builders)
  • HR Blogs & Review Sites
  • Local Staffing Agencies (No cloud spend)
Metric Standard "HR" List Our ICP Database
Classification SIC 7361 SaaS vs. Services vs. PEO
Tech Signals None API Docs & SOC2 Detection
Buying Center Recruiter (Consumer) CTO / Product Director
Maturity Unknown G2 Quadrant & Dev Team Size

20 High-Value HRTech ICPs

Target builders of the future of work.

ATS Platforms (Modern)

Greenhouse/Lever competitors. Targets for background check APIs, job board syndicators, and AI screening tools.

Global Payroll SaaS

Deel/Rippling clones. Targets for global banking APIs, tax compliance data, and localized legal support.

Enterprise LMS

Corporate learning systems. Targets for video streaming APIs, SCORM content, and AI tutoring bots.

Performance Management

Lattice/15Five competitors. Targets for OKR data, manager coaching content, and CRM integration.

Employee Engagement Apps

Survey and culture tools. Targets for data visualization APIs and specialized HNW data.

HR Compliance & Risk Tech

SaaS for labor law. Targets for legislative data feeds and automated policy builders.

Background Check Startups

Checkr competitors. Massive users of identity verification APIs and court record data.

Benefits Administration SaaS

Health and 401k platforms. Targets for insurance carrier APIs and financial data feeds.

PEOs (Professional Employer)

Full service HR outsourcing. Targets for enterprise ERP and bulk procurement deals.

Developer Hiring Platforms

HackerRank/CoderPad clones. Targets for IDE cloud hosting and technical content.

DEI Analytics Platforms

Diversity tracking SaaS. Targets for demographic data APIs and benchmarking tools.

Time & Attendance Tech

Clock-in software for deskless. Targets for biometric hardware and geofencing APIs.

Internal Mobility SaaS

Helping large corps promote from within. Targets for skills-mapping AI and graph DBs.

Identity & Access (HR-led)

Onboarding/Offboarding automation. Targets for IAM integration and laptop logistics.

Video Interview Platforms

Asynchronous interview SaaS. Targets for AI sentiment analysis and video hosting.

Recognition & Rewards Tech

Peer-to-peer gifting. Targets for gift card APIs and international fulfillment.

Workforce Planning AI

Predicting hiring needs. Targets for macro-economic data and data modeling tools.

University Recruiting Tech

Connecting campus to corp. Targets for student data and event management.

Compensation Benchmarking

SaaS providing market pay data. Targets for salary surveys and data privacy tech.

HR Chatbot & Self-Service

Automating employee FAQs. Targets for NLP APIs and knowledge base data.

Anatomy of a High-Value HRTech Lead

In HRTech, the "Ecosystem Position" defines the buying power. A company with a public API Documentation site and a G2 Leader badge is a commercial enterprise.

We extract these "Innovation Signals" to help you find the builders.

Tech Fingerprints

  • Integration: Detection of Rippling, Workday, or BambooHR integration partners.
  • Compliance: SOC2, ISO 27001, or FedRAMP mention in security pages.
  • Platform: Presence of `/developers` or `api.domain.com`.

Growth Signals

  • Funding: Series A/B/C match via Crunchbase cross-ref.
  • Market Cap: Estimated valuation for private firms based on revenue scale.
  • Hiring: Open roles for "Product Manager," "DevOps," or "HRIS Engineer."

Outreach Strategy: The "Integration" Play

If you sell a background check API, filter for ATS platforms with high traffic but no "Marketplace" integration for screening.
Pitch: "Saw your Lever integration. We offer a pre-built API for 1-click background checks that your users can enable in minutes..."

Verification: The "SaaS" Check

We distinguish between companies that use HR tools and companies that code HR tools.

  • GitHub Link: Linking to an active public organization repo.
  • Product Tour: Presence of a high-res interactive dashboard or demo video.
  • G2/Capterra: Active user reviews and recent software updates.

This ensures you don't waste time on a local headhunter that happens to have a "Tech" category on their blog.

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