Publisher Supply Intelligence: 10-domain sample

independent.co.uk

Editorial

Actively selling through

26 SSPs

PubMaticMagniteGoogleOneTagAmazon TAM/UAMXandrIndex ExchangeSeedtagOpenX33AcrossEquativSovrnGumGumOzone ProjectYahoo AdvertisingAdformTripleLiftRich AudienceInMobiImprove DigitalUnrulyCriteoSharethroughYieldmoMedia.netNexx360

4 more authorised but not selling · 71 resellers

PubMatic159272, 157218 +2

Magnite17214, 17292 +1

Googlepub-5964551156905038, pub-3477346062204992

Estimated monthly impressions

240Mto720M

4 ad positions per page · rank 266

Quality score

Editorial

News and Politics > National News
EN · 6 page types

Audience

35-44, 45-54 agebalanced gender skewmiddle income

no confident persona

20 personas · 3 interest segments · 2 in-market signals
Intent: news subscriptions

Full audience profile

mlive.com

advancelocal.com

Editorial

Actively selling through

24 SSPs

PubMaticGoogleYahoo AdvertisingMagniteOneTagIndex ExchangeAmazon TAM/UAMSeedtagXandrAdformGumGumSovrnInMobiEquativSharethroughYieldmoMedia.netOpenXCriteoTripleLiftImprove Digital33AcrossConnatixUnruly

4 more authorised but not selling · 72 resellers

PubMatic130444, 156636 +4

Googlepub-2937494567949278, pub-1995032544933848 +3

Magnite10071, 208038 +5

Estimated monthly impressions

30Mto300M

5 ad positions per page · rank 3,967

Quality score

Editorial

Television > Music TV
EN · 4 page types

Audience

25-34, 35-44 agemale lean gender skewmiddle income

College StudentAthletic RecruiterAthlete in RehabilitationStudent Athlete

20 personas · 3 interest segments · 2 in-market signals
Intent: local news subscriptions

Full audience profile

manchestereveningnews.co.uk

reachplc.com

Editorial

Actively selling through

21 SSPs

Amazon TAM/UAMRich AudienceGoogleGumGumXandrInMobiPubMaticMagniteSovrnOneTag33AcrossIndex ExchangeTripleLiftOpenXCriteoOzone ProjectImprove DigitalMedia.netSharethroughEquativSeedtag

6 more authorised but not selling · 59 resellers

Rich AudienceKplo2PTRsd

Googlepub-2048723688233790, pub-2870152834215954 +2

GumGum13971, 13971

Estimated monthly impressions

66Mto660M

11 ad positions per page · rank 9,669

Quality score

Editorial

News and Politics > National News
EN · 8 page types

Audience

25-34, 35-44 agebalanced gender skewmiddle income

FoodieDining EnthusiastCulinary StudentBrewery Tourist

20 personas · 3 interest segments · 2 in-market signals
Intent: entertainment, food and beverage

Full audience profile

theargus.co.uk

newsquest.co.uk

Editorial

Actively selling through

23 SSPs

PubMaticMagniteOneTagGoogleXandrSovrnEquativOpenXGumGum33AcrossTripleLiftImprove DigitalAdformCriteoRich AudienceMedia.netSharethroughSeedtagYahoo AdvertisingUnrulyIndex ExchangeAmazon TAM/UAMYieldmo

5 more authorised but not selling · 125 resellers

PubMatic156977, 156993 +14

Magnite18802, 11022 +10

Googlepub-6189185586606367, pub-1283624027922691 +7

Estimated monthly impressions

on request

8 ad positions per page

Quality score

Editorial

News and Politics > National News
EN · 9 page types

Audience

25-34, 35-44 agebalanced gender skewmiddle income

Event PlannerEvent EnthusiastCharity Event OrganizerAward Show Enthusiast

0 personas · 3 interest segments · 2 in-market signals
Intent: entertainment, food and drink

Full audience profile

allure.com

condenast.com

Editorial

Actively selling through

15 SSPs

GoogleIndex ExchangeAmazon TAM/UAMMedia.netTripleLiftOpenXYahoo AdvertisingPubMaticMagniteAdformInMobiCriteoXandrEquativOneTag

2 more authorised but not selling · 2 resellers

Googlepub-2725559791067351, pub-3379 +3

Index Exchange192960, 183973 +1

Media.net8CU65UN7R, 8CU5551Y5

Estimated monthly impressions

66Mto660M

11 ad positions per page · rank 5,712

Quality score

Editorial

Style & Fashion > Beauty
EN · 7 page types

Audience

25-34, 35-44 agefemale lean gender skewmiddle income

Makeup ArtistBeauty BloggerFashion EnthusiastFashion Forward Female

6 personas · 3 interest segments · 2 in-market signals
Intent: beauty products

Full audience profile

90min.com

si.com

Editorial

Actively selling through

2 SSPs

GoogleAmazon TAM/UAM

20 more authorised but not selling · 50 resellers

Googlepub-6777681644654693, pub-1956856209985681 +5

Estimated monthly impressions

4.8Mto24M

ad positions not detected · rank 26,803

Quality score

Editorial

Sports > Soccer
EN · 4 page types

Audience

25-34 agemale lean gender skewmiddle income

Football EnthusiastAmateur Sports AnalystCasual AthleteActive Lifestyle Advocate

10 personas · 3 interest segments · 2 in-market signals
Intent: sports merchandise

Full audience profile

babycenter.com

everydayhealthgroup.com

Editorial

Actively selling through

5 SSPs

GoogleAmazon TAM/UAMMagniteXandrPubMatic

9 more authorised but not selling · 25 resellers

Googlepub-8041926961236112, pub-8228251605965337

Magnite13346, 17750

Estimated monthly impressions

42Mto420M

7 ad positions per page · rank 7,710

Quality score

Editorial

Family and Relationships > Parenting
EN · 8 page types

Audience

25-34, 35-44 agefemale lean gender skewmiddle income

Expectant MotherInfertility ResearcherBirth Control ExplorerDisease Researcher

17 personas · 3 interest segments · 2 in-market signals
Intent: baby products, parenting courses

Full audience profile

veryinformed.com

digitalexpressed.com

Made for advertising

Actively selling through

25 SSPs

MagniteGoogleOpenXPubMaticGumGumXandrCriteoOneTagYahoo AdvertisingTripleLiftSovrnImprove DigitalAmazon TAM/UAMIndex ExchangeAdformEquativ33AcrossOzone ProjectSharethroughKargoSeedtagYieldmoConnatixMedia.netUnruly

3 more authorised but not selling · 19 resellers

Magnite17404, 17484 +3

Googlepub-1601477034266482

OpenX537154278, 537144493 +1

PubMatic157108, 157109 +3

Estimated monthly impressions

on request

2 ad positions per page

Quality score

Made for advertising

Hobbies & Interests > Arts and Crafts
EN · 4 page types

Audience

25-34 agebalanced gender skewmiddle income

Music EnthusiastMusic ProducerMusic TeacherConcert Goer

20 personas · 3 interest segments · 2 in-market signals
Intent: clothing, gaming

Full audience profile

postfun.com

hivemedia.com

Made for advertising

Actively selling through

9 SSPs

GoogleInMobiAmazon TAM/UAM33AcrossPubMaticOpenXXandrImprove DigitalMagnite

5 more authorised but not selling · 93 resellers

Googlepub-5139218182323575, pub-8950012917213574 +3

33Across0015a00003ALsDfAAL

Estimated monthly impressions

24kto144k

ad positions not detected · rank 3,183,063

Quality score

Made for advertising

Pop Culture > Humor and Satire
EN · 3 page types

Audience

25-34, 35-44 agebalanced gender skewmiddle income

Celebrity Gossip EnthusiastHollywood EnthusiastPop Culture EnthusiastComedy Enthusiast

26 personas · 3 interest segments · 2 in-market signals
Intent: entertainment

Full audience profile

definition.org

Made for advertising

Actively selling through

22 SSPs

MagnitePubMaticOneTagGoogle33AcrossXandrEquativSeedtagOpenXCriteoGumGumAdformSovrnTripleLiftMedia.netImprove DigitalUnrulyYieldmoSharethroughYahoo AdvertisingIndex ExchangeAmazon TAM/UAM

1 more authorised but not selling · 82 resellers

Magnite19098

PubMatic136000, 157029 +2

Googlepub-1648898646144340, pub-4448716336571148

Estimated monthly impressions

6kto36k

1 ad positions per page · rank 1,590,585

Quality score

Made for advertising

Books and Literature > Biographies
EN · 3 page types

Audience

n/a agebalanced gender skewmiddle income

Adult LearnerCollege StudentRecent GraduateLifelong Learner

0 personas · 3 interest segments · 2 in-market signals
Intent: n/a

Full audience profile

How to read the profiles

Actively selling through lists the SSPs seen receiving ad requests from the live site, most active first; the seat IDs are the ones a deal is set up against. "Authorised but not selling" are SSPs the publisher permits but does not currently use; resellers are intermediaries also permitted to sell the site.

Estimated monthly impressions is a range for the whole site, with the ad positions detected on a page.

Quality score runs 0 to 100, higher is better; below 50 the site is built to carry ads rather than to be read, and the card is highlighted.

Audience personas, demographics, interests and purchase intent are derived from the site's own content, so they attach to any domain without cookies or IDs. The full profile page for each domain holds every dimension, coded to the IAB Audience Taxonomy.

Ten publishers, one row each: who sells them, how much, and to whom

independent.co.uk

mlive.com

manchestereveningnews.co.uk

theargus.co.uk

allure.com

90min.com

babycenter.com

veryinformed.com

postfun.com

definition.org

How to read the profiles

The same profile for any domain

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