One bad ad placement can destroy years of brand building. Our domain intelligence platform helps advertisers and agencies ensure ads appear only alongside safe, suitable content.
Programmatic advertising delivers scale but introduces brand safety challenges that manual review can't address.
Our platform detects and filters these high-risk content categories in real-time.
Graphic violence, hate speech, terrorism content, and extremist material that creates negative brand association.
Pornographic material, explicit content, and adult services that violate brand guidelines for most advertisers.
Drug promotion, illegal weapons, counterfeit goods, and content promoting illegal activities.
Disinformation sites, conspiracy theories, and deliberately misleading content that erodes trust.
Low-quality sites designed purely to display ads with minimal original content or user value.
Sites distributing malware, phishing schemes, or engaged in ad fraud that wastes budget.
Everything you need to protect brand reputation across programmatic campaigns.
Filter inventory using all 698 IAB Content Taxonomy categories. Block entire verticals or specific sub-categories that conflict with your brand values. Create custom category combinations for nuanced control.
Maintain and sync blocklists across all buying platforms. Our blocklists update continuously as new risky domains emerge. Import existing blocklists and export for use in any DSP.
Move beyond binary safe/unsafe with nuanced suitability scores. Set custom thresholds based on your brand's risk tolerance. Different scores for different campaigns or regions.
Classify URLs in real-time during bid requests. Sub-50ms response times ensure no impact on programmatic auction speeds. Process millions of URLs daily through our infrastructure.
Don't just check current content - understand a domain's history. Sites that previously hosted unsafe content may do so again. Our historical data reveals patterns.
Classify content in 40+ languages accurately. English-centric tools miss risks in international content. Protect your brand globally with proper linguistic coverage.
Implementing brand safety protection takes minutes, not months.
Integrate with your DSP, ad server, or verification platform through our API. We support all major platforms including DV360, The Trade Desk, Xandr, and custom solutions.
Define your brand safety requirements using IAB categories, custom keywords, and suitability thresholds. Create multiple policies for different brands, campaigns, or markets.
Export blocklists filtered to your specifications. Lists update automatically as our crawlers detect new risks. Push updates directly to connected platforms.
Track brand safety metrics across campaigns. Identify blocked domains, see category distributions, and quantify brand safety protection in executive reports.
Enterprise advertisers and agencies trust our platform to protect brand reputation.
Fortune 500 companies use our platform to enforce brand safety standards across global campaigns. Consistent protection regardless of which agencies or platforms execute media.
Agency trading desks integrate our API for real-time brand safety across client portfolios. One platform protects hundreds of brands with customized policies per advertiser.
Ad verification companies license our domain intelligence to power brand safety features. Our classification data enhances their measurement and blocking capabilities.
Don't risk brand reputation on inadequate brand safety. Our platform provides comprehensive protection for programmatic advertising.
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