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Brand Safety Solution

Protect Your Brand from
Unsafe Ad Placements

One bad ad placement can destroy years of brand building. Our domain intelligence platform helps advertisers and agencies ensure ads appear only alongside safe, suitable content.

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Brand Safety Risks Are Growing

Programmatic advertising delivers scale but introduces brand safety challenges that manual review can't address.

$120M
Annual Brand Damage from Unsafe Placements
73%
Consumers Lose Trust After Unsafe Ad
3.2%
Impressions Served on Unsafe Content
$2.3M
Avg Annual Waste on Unsafe Inventory

Content Categories That Threaten Brand Reputation

Our platform detects and filters these high-risk content categories in real-time.

Violence & Hate

Graphic violence, hate speech, terrorism content, and extremist material that creates negative brand association.

Adult Content

Pornographic material, explicit content, and adult services that violate brand guidelines for most advertisers.

Illegal Activities

Drug promotion, illegal weapons, counterfeit goods, and content promoting illegal activities.

Fake News & Misinformation

Disinformation sites, conspiracy theories, and deliberately misleading content that erodes trust.

Made for Advertising (MFA)

Low-quality sites designed purely to display ads with minimal original content or user value.

Malware & Fraud

Sites distributing malware, phishing schemes, or engaged in ad fraud that wastes budget.

Comprehensive Brand Safety Features

Everything you need to protect brand reputation across programmatic campaigns.

IAB Category Filtering

Filter inventory using all 698 IAB Content Taxonomy categories. Block entire verticals or specific sub-categories that conflict with your brand values. Create custom category combinations for nuanced control.

Dynamic Blocklists

Maintain and sync blocklists across all buying platforms. Our blocklists update continuously as new risky domains emerge. Import existing blocklists and export for use in any DSP.

Brand Suitability Scoring

Move beyond binary safe/unsafe with nuanced suitability scores. Set custom thresholds based on your brand's risk tolerance. Different scores for different campaigns or regions.

Real-Time API Classification

Classify URLs in real-time during bid requests. Sub-50ms response times ensure no impact on programmatic auction speeds. Process millions of URLs daily through our infrastructure.

Historical Content Analysis

Don't just check current content - understand a domain's history. Sites that previously hosted unsafe content may do so again. Our historical data reveals patterns.

Multi-Language Support

Classify content in 40+ languages accurately. English-centric tools miss risks in international content. Protect your brand globally with proper linguistic coverage.

How Brand Safety Integration Works

Implementing brand safety protection takes minutes, not months.

1

Connect Your Platforms

Integrate with your DSP, ad server, or verification platform through our API. We support all major platforms including DV360, The Trade Desk, Xandr, and custom solutions.

2

Configure Safety Policies

Define your brand safety requirements using IAB categories, custom keywords, and suitability thresholds. Create multiple policies for different brands, campaigns, or markets.

3

Generate Blocklists

Export blocklists filtered to your specifications. Lists update automatically as our crawlers detect new risks. Push updates directly to connected platforms.

4

Monitor & Report

Track brand safety metrics across campaigns. Identify blocked domains, see category distributions, and quantify brand safety protection in executive reports.

Who Uses Our Brand Safety Solution

Enterprise advertisers and agencies trust our platform to protect brand reputation.

Enterprise Brands

Fortune 500 companies use our platform to enforce brand safety standards across global campaigns. Consistent protection regardless of which agencies or platforms execute media.

Media Agencies

Agency trading desks integrate our API for real-time brand safety across client portfolios. One platform protects hundreds of brands with customized policies per advertiser.

Verification Vendors

Ad verification companies license our domain intelligence to power brand safety features. Our classification data enhances their measurement and blocking capabilities.

Protect Your Brand Today

Don't risk brand reputation on inadequate brand safety. Our platform provides comprehensive protection for programmatic advertising.

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