Apple Pay : Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.
This technology is used by 13.86% of websites in the Payment processors category. The most popular industry vertical is Style & Fashion, with Arts and Crafts being the top subcategory.
What is Apple Pay?
Apple Pay is Apple's contactless payment and digital wallet service that allows users to make payments using iPhone, Apple Watch, iPad, and Mac. For web transactions, Apple Pay enables fast, secure checkout without entering credit card details, shipping addresses, or contact information.
Apple Pay on the web works through the Apple Pay JS API, allowing websites to accept payments from Safari users on supported Apple devices. Transactions are authenticated with Face ID, Touch ID, or device passcode, and use tokenized card numbers for enhanced security.
The service processes payments through existing payment networks (Visa, Mastercard, Amex) while adding layers of security through device-specific tokens and dynamic security codes. Detection indicates a website has implemented Apple Pay checkout for faster, more secure customer transactions.
Industry Vertical Distribution
Technologies Frequently Used with Apple Pay
| Technology | Co-usage Rate | Website |
|---|---|---|
| Cart Functionality | 91.38% | https://www.wappalyzer.com/technologies/ecommerce/cart-functionality |
| Cloudflare | 89.07% | http://www.cloudflare.com |
| Shopify | 89.04% | http://shopify.com |
| jQuery | 81.05% | https://jquery.com |
| Google Analytics | 70.38% | http://google.com/analytics |
| 66.17% | http://facebook.com | |
| Google Tag Manager | 47.08% | http://www.google.com/tagmanager |
| Visa | 45.71% | https://www.visa.com |
| American Express | 44% | https://www.americanexpress.com |
| Shop Pay | 43.18% | https://pay.google.com |
Apple Pay Features
Authentication: Face ID verification. Touch ID. Device passcode. Biometric security.
Tokenization: Device Account Number. Dynamic security codes. No card numbers shared. Enhanced privacy.
Payment Types: Credit cards. Debit cards. Prepaid cards. Store cards. Rewards cards.
Shipping: Stored addresses. Quick address selection. Shipping options. Delivery methods.
Recurring Payments: Subscriptions. Recurring billing. Automatic payments. Membership charges.
Express Checkout: One-touch payment. Pre-filled information. Reduced cart abandonment. Faster checkout.
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using Apple Pay:
| Technology | AI Score | Website |
|---|---|---|
| Cart Functionality | 0.45 | https://www.wappalyzer.com/technologies/ecommerce/cart-functionality |
| Shopify | 0.42 | http://shopify.com |
| Cloudflare | 0.29 | http://www.cloudflare.com |
| Apache HTTP Server | 0.23 | https://httpd.apache.org/ |
| Shop Pay | 0.2 | https://pay.google.com |
| jQuery | 0.19 | https://jquery.com |
| 0.18 | http://facebook.com | |
| Modernizr | 0.16 | https://modernizr.com |
| web-vitals | 0.15 | https://github.com/GoogleChrome/web-vitals |
| Amazon Pay | 0.1 | https://pay.amazon.com |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
Apple Pay Use Cases
E-commerce: Online stores. Retail websites. Fashion brands. Consumer goods. Digital products.
Travel: Airline bookings. Hotel reservations. Car rentals. Travel packages.
Food Delivery: Restaurant orders. Grocery delivery. Meal kits. Quick-service restaurants.
Subscriptions: Streaming services. News subscriptions. SaaS products. Membership sites.
Ticketing: Event tickets. Movie tickets. Sports events. Concert bookings.
Donations: Non-profit contributions. Charitable giving. Fundraising campaigns.
IAB Tier 2 Subcategory Distribution
Top Websites Using Apple Pay
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| 4knines.com | Automotive | Travel Accessories | 5.9 |
| rosarini.com | Style & Fashion | Women's Fashion | 5.89 |
| livebearded.com | Style & Fashion | Personal Care | 5.83 |
| pangolin.com | Travel | Continent | 5.76 |
| fashionnova.com | Style & Fashion | Fashion Trends | 5.21 |
| toms.com | Style & Fashion | Women's Fashion | 5.19 |
| chroniclebooks.com | Books and Literature | Fiction | 5.17 |
| hugoboss.com | Style & Fashion | Men's Fashion | 5.17 |
| elephantjournal.com | Religion & Spirituality | Spirituality | 5.14 |
| atari.com | Video Gaming | Console Games | 5.03 |
Apple Pay Code Examples
Apple Pay JS Implementation
// Check Apple Pay availability
if (window.ApplePaySession) {
const canMakePayments = ApplePaySession.canMakePayments();
if (canMakePayments) {
showApplePayButton();
}
}
// Payment request
const paymentRequest = {
countryCode: 'US',
currencyCode: 'USD',
supportedNetworks: ['visa', 'masterCard', 'amex'],
merchantCapabilities: ['supports3DS'],
total: {
label: 'My Store',
amount: '99.99'
}
};
// Create session
const session = new ApplePaySession(3, paymentRequest);
// Handle payment authorization
session.onpaymentauthorized = (event) => {
const payment = event.payment;
// Send token to your server
fetch('/process-payment', {
method: 'POST',
body: JSON.stringify(payment.token)
})
.then(response => response.json())
.then(result => {
session.completePayment(
result.success
? ApplePaySession.STATUS_SUCCESS
: ApplePaySession.STATUS_FAILURE
);
});
};
session.begin();
Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using Apple Pay is 10.7 years. The average OpenRank (measure of backlink strength) is 2.78.
Apple Pay Benefits
Security: Tokenized payments. Biometric authentication. No card numbers stored. Fraud reduction.
Convenience: One-touch checkout. Saved information. Fast transactions. Reduced friction.
Trust: Apple brand confidence. User familiarity. Secure perception. Quality association.
Conversion: Higher completion rates. Reduced cart abandonment. Faster checkout. Better UX.
Privacy: No card sharing with merchants. Transaction privacy. Data minimization.
Global: International support. Multiple currencies. Growing availability. Market reach.
Emerging Websites Using Apple Pay
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| fxprom.com | Events and Attractions | Personal Celebrations & Life Events | 0 |
| bradleyseedbrand.com | Home & Garden | Gardening | 0 |
| spinnerballgame.com | Video Gaming | Video Game Genres | 0 |
| stevensavoca.com | Hobbies & Interests | Games and Puzzles | 0 |
| imani-co.com | Hobbies & Interests | Arts and Crafts | 0 |
Technologies Less Frequently Used with Apple Pay
| Technology | Co-usage Rate | Website |
|---|---|---|
| AB Tasty | 0% | https://www.abtasty.com |
| Acuity Scheduling | 0% | https://acuityscheduling.com |
| AcuityAds | 0% | https://www.acuityads.com |
| AddToAny Share Buttons | 0% | https://github.com/projectestac/wordpress-add-to-any |
| Adform | 0% | https://site.adform.com |
