Visa
This technology is used by 7.26% of websites in the Payment processors category. The most popular industry vertical is Style & Fashion, with Arts and Crafts being the top subcategory.
What is Visa?
Visa Inc. is a global payments technology company that operates one of the world's largest electronic payment networks. Rather than issuing cards directly, Visa provides the infrastructure, technology, and network that enables financial institutions to offer Visa-branded cards and merchants to accept payments.
For e-commerce, Visa provides the rails for card-not-present transactions, security protocols like 3D Secure (Verified by Visa), and tokenization services. When a website accepts Visa, it means transactions are processed through Visa's global network of acquiring banks and payment processors.
Detection of Visa acceptance indicates standard credit/debit card processing capability. Virtually all payment gateways and processors support Visa, making it essential for any e-commerce operation serving customers in over 200 countries.
Industry Vertical Distribution
Technologies Frequently Used with Visa
| Technology | Co-usage Rate | Website |
|---|---|---|
| American Express | 93.27% | https://www.americanexpress.com |
| Cart Functionality | 93.05% | https://www.wappalyzer.com/technologies/ecommerce/cart-functionality |
| Shopify | 88.36% | http://shopify.com |
| Cloudflare | 87.97% | http://www.cloudflare.com |
| Apple Pay | 84.38% | https://www.apple.com/apple-pay |
| jQuery | 77.6% | https://jquery.com |
| Google Pay | 73.49% | https://pay.google.com |
| Shop Pay | 71.87% | https://pay.google.com |
| Google Analytics | 67.84% | http://google.com/analytics |
| 63.58% | http://facebook.com |
Visa Features
Global Network: 200+ countries. 100+ currencies. 4+ billion cards. Worldwide acceptance.
3D Secure: Verified by Visa. Strong authentication. Fraud prevention. Liability shift.
Tokenization: Visa Token Service. Secure storage. Device tokens. Click to Pay.
Card Types: Credit cards. Debit cards. Prepaid cards. Business cards. Virtual cards.
Security: Real-time fraud detection. AI-powered monitoring. Dispute resolution. Zero liability.
Click to Pay: Streamlined checkout. Stored credentials. Guest checkout. Cross-merchant.
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using Visa:
| Technology | AI Score | Website |
|---|---|---|
| American Express | 0.75 | https://www.americanexpress.com |
| Google Pay | 0.4 | https://pay.google.com |
| Cart Functionality | 0.15 | https://www.wappalyzer.com/technologies/ecommerce/cart-functionality |
| Mastercard | 0.15 | https://www.mastercard.com |
| Handlebars | 0.1 | http://handlebarsjs.com |
| Shopify | 0.09 | http://shopify.com |
| Polyfill | 0.07 | https://polyfill.io |
| Cookiebot | 0.07 | http://www.cookiebot.com |
| Flickity | 0.07 | https://flickity.metafizzy.co/ |
| Yoast SEO | 0.07 | http://yoast.com |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
Visa Use Cases
E-commerce: Online retail. Digital goods. Services. Subscriptions. Marketplaces.
Travel: Airlines. Hotels. Car rentals. Travel agencies. Tourism services.
Subscriptions: Streaming services. SaaS products. Membership sites. Recurring payments.
B2B Payments: Business purchases. Vendor payments. Expense management. Corporate cards.
Cross-Border: International transactions. Currency conversion. Global commerce. Export/import.
Digital Wallets: Apple Pay. Google Pay. Samsung Pay. Digital wallet funding.
IAB Tier 2 Subcategory Distribution
Top Websites Using Visa
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| rosarini.com | Style & Fashion | Women's Fashion | 5.89 |
| livebearded.com | Style & Fashion | Personal Care | 5.83 |
| makershed.com | Hobbies & Interests | Arts and Crafts | 5.01 |
| pier1.com | Home & Garden | Outdoor Decorating | 4.85 |
| bellamihair.com | Style & Fashion | Beauty | 4.8 |
| cupshe.com | Sports | Swimming | 4.77 |
| leonisa.com | Sports | Swimming | 4.77 |
| thenaturalbabyco.com | Style & Fashion | Pet Supplies | 4.76 |
| thecomfortcompany.com | Family and Relationships | Bereavement | 4.75 |
| renewalmill.com | Business and Finance | Industries | 4.7 |
Visa Code Examples
Card Number Validation
// Visa card number detection
function isVisaCard(cardNumber) {
// Visa cards start with 4 and are 13 or 16 digits
const visaRegex = /^4[0-9]{12}(?:[0-9]{3})?$/;
return visaRegex.test(cardNumber.replace(/\s/g, ''));
}
// Luhn algorithm validation
function validateCardNumber(number) {
let sum = 0;
let isEven = false;
for (let i = number.length - 1; i >= 0; i--) {
let digit = parseInt(number[i], 10);
if (isEven) {
digit *= 2;
if (digit > 9) digit -= 9;
}
sum += digit;
isEven = !isEven;
}
return sum % 10 === 0;
}
3D Secure Integration
// 3D Secure 2.0 (Verified by Visa) flow
const threeDSecureResult = await stripe.confirmCardPayment(clientSecret, {
payment_method: paymentMethodId,
return_url: 'https://example.com/checkout/complete'
});
if (threeDSecureResult.error) {
// Handle authentication failure
console.error(threeDSecureResult.error.message);
} else if (threeDSecureResult.paymentIntent.status === 'succeeded') {
// Payment successful
handleSuccess();
}
Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using Visa is 10.1 years. The average OpenRank (measure of backlink strength) is 2.67.
Visa Benefits
Ubiquity: Accepted everywhere. Global recognition. Universal coverage. Customer expectation.
Trust: Established brand. Consumer confidence. Fraud protection. Dispute resolution.
Security: Advanced fraud detection. Tokenization. 3D Secure. Zero liability policies.
Speed: Real-time authorization. Fast settlement. Reliable processing. 24/7 availability.
Innovation: Contactless payments. Digital wallets. Biometric authentication. Blockchain initiatives.
Support: Merchant services. Technical support. Integration assistance. Documentation.
Emerging Websites Using Visa
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| lighting4diamonds.com | Hobbies & Interests | Snooker/Pool/Billiards | 0 |
| bradleyseedbrand.com | Home & Garden | Gardening | 0 |
| fxprom.com | Events and Attractions | Personal Celebrations & Life Events | 0 |
| imani-co.com | Hobbies & Interests | Arts and Crafts | 0 |
| maxineandjimmie.com | Hobbies & Interests | Arts and Crafts | 0 |
Technologies Less Frequently Used with Visa
| Technology | Co-usage Rate | Website |
|---|---|---|
| <model-viewer> | 0.01% | https://modelviewer.dev |
| AB Tasty | 0.01% | https://www.abtasty.com |
| Accentuate Custom Fields | 0.01% | https://www.accentuate.io |
| Acuity Scheduling | 0.01% | https://acuityscheduling.com |
| AcuityAds | 0.01% | https://www.acuityads.com |
