Clicky Technology Intelligence

What is Clicky?

Clicky is a real-time web analytics platform that provides detailed visitor tracking and website performance insights. Founded in 2006, Clicky has built a reputation for delivering instant, actionable analytics without the complexity of enterprise solutions. The platform offers a privacy-friendly alternative to mainstream analytics tools while providing comprehensive visitor behavior data.

The platform's defining characteristic is real-time data availability. Unlike analytics tools that process data with delays, Clicky shows visitor activity as it happens. Website owners can watch visitors navigate their sites in real-time, seeing which pages are viewed, how long visitors stay, and what actions they take. This immediacy enables rapid response to traffic events and site issues.

Clicky provides detailed individual visitor tracking rather than just aggregate statistics. Each visitor's complete journey through a website is recorded and accessible. Session replays show mouse movements and clicks. Heatmaps visualize where visitors focus attention. This granular view helps understand user behavior beyond statistical summaries.

Privacy compliance has become central to Clicky's value proposition. The platform operates without requiring cookie consent in many jurisdictions. GDPR-compliant tracking options respect visitor privacy preferences. Data ownership remains with website operators rather than the analytics vendor. These privacy features address growing concerns about user tracking and data collection.

Detection of Clicky on a website indicates interest in real-time analytics and potentially privacy-conscious analytics practices. Organizations using Clicky often prioritize data immediacy over the ecosystem integration of larger platforms. The presence suggests hands-on attention to website performance and visitor behavior.

Clicky Platform Features

Real-Time Dashboard: Live visitor data streams to the dashboard continuously. Current visitor count, active pages, and recent actions display instantly. Geographic visualization shows where traffic originates in real-time. Traffic spikes become visible immediately as they occur. The real-time view enables responsive management of website activity.

Individual Visitor Tracking: Complete visitor journeys are recorded and accessible. Each session shows pages visited, time on site, and actions taken. Visitor segmentation identifies new versus returning users. Custom visitor labeling helps track specific users of interest. Individual tracking reveals patterns invisible in aggregate data.

Session Recording: Mouse movements, clicks, and scrolling are captured for playback. Session replays show exactly how visitors interacted with pages. Usability issues become visible through actual user behavior. Recordings can be filtered by page, visitor type, or actions. Qualitative insights complement quantitative metrics.

Heatmaps: Click heatmaps visualize where visitors click on pages. Scroll heatmaps show how far visitors scroll down pages. Hover heatmaps indicate where visitors focus attention. Heatmap data aggregates across visitor segments. Visual data reveals engagement patterns quickly.

Uptime Monitoring: Site availability monitoring alerts when sites go down. Response time tracking identifies performance issues. Uptime history shows reliability over time. Integration with analytics contextualizes traffic during outages. Website health monitoring complements visitor analytics.

Privacy-First Tracking: Cookieless tracking options available for privacy compliance. IP anonymization protects visitor identity. GDPR-compliant data handling options configurable. Do Not Track respect can be enabled. Privacy features satisfy regulatory requirements without sacrificing insights.

Clicky Use Cases

Content Publishers: Blogs and news sites need to understand which content resonates. Real-time data shows article performance as traffic arrives. Individual visitor tracking reveals reading patterns and engagement depth. Heatmaps show whether visitors read complete articles or bounce early. Publishers optimize content strategy based on actual consumption patterns.

E-commerce Monitoring: Online stores benefit from real-time visibility into shopping activity. Active shoppers can be monitored as they browse and purchase. Session recordings reveal checkout friction and abandonment points. Campaign performance becomes visible immediately after launch. Quick identification of technical issues prevents lost sales.

Campaign Tracking: Marketing campaigns require rapid performance assessment. Real-time data shows campaign traffic as it arrives. UTM parameter tracking attributes visitors to specific campaigns. Conversion tracking measures campaign effectiveness. Quick feedback enables campaign optimization during active periods.

Website Development: Development teams need to understand how changes affect user behavior. Session recordings reveal usability issues with new features. Heatmaps validate design decisions with actual user data. Real-time monitoring catches deployment issues quickly. User behavior data guides iterative improvements.

Privacy-Conscious Organizations: Some organizations prioritize privacy-friendly analytics. Clicky's cookieless options reduce consent requirements. GDPR compliance becomes simpler with built-in privacy features. European businesses particularly benefit from privacy-first design. Analytics capability continues without compromising visitor privacy.

Small Business Analytics: Small businesses need accessible analytics without complexity. Clicky's straightforward interface requires minimal learning. Essential metrics are immediately visible without configuration. Affordable pricing suits limited budgets. Small businesses gain professional analytics capabilities simply.

Clicky Integration Examples

Basic Installation

<!-- Clicky tracking code -->
<script async src="//static.getclicky.com/js" type="text/javascript"></script>
<script type="text/javascript">
    try { clicky.init(YOUR_SITE_ID); } catch(e) {}
</script>
<noscript>
    <p><img alt="Clicky" width="1" height="1"
        src="//in.getclicky.com/YOUR_SITE_ID.gif" /></p>
</noscript>

Custom Event Tracking

// Track custom goals/events
clicky.goal('purchase', 149.99);
clicky.goal('signup');
clicky.goal('download', 0, 'Product Brochure');

// Track with revenue
clicky.goal('sale', revenue, 'Product Name');

// Track custom page views (for SPAs)
clicky.log('/virtual/page', 'Virtual Page Title');

Visitor Identification

// Identify logged-in users
var clicky_custom = {
    visitor: {
        username: "john_doe",
        email: "[email protected]",
        customer_type: "premium"
    }
};

// Or set dynamically
clicky_custom.visitor = {
    username: getUserName(),
    membership: getMembershipLevel()
};

Session Data and Custom Variables

// Add session-level custom data
var clicky_custom = {
    session: {
        landing_campaign: "spring_sale",
        ab_test_variant: "B",
        referrer_type: "email"
    },
    visitor: {
        username: "john_doe"
    }
};

// Track custom data with pageviews
clicky.log(window.location.pathname, document.title, {
    custom_data: {
        category: "Electronics",
        product_id: "SKU-12345"
    }
});

Heatmap and Recording Configuration

// Enable heatmaps and session recording
var clicky_custom = {
    heatmap: true,
    recording: {
        enabled: true,
        // Exclude sensitive elements from recording
        exclude: [
            '.credit-card-input',
            '#password-field',
            '[data-private]'
        ]
    }
};

// Disable recording on specific pages
if (window.location.pathname.includes('/checkout')) {
    clicky_custom.recording = { enabled: false };
}

REST API Usage

// Fetch analytics data via API
const getVisitorStats = async (siteId, date) => {
    const response = await fetch(
        `https://api.clicky.com/api/stats/4?` +
        `site_id=${siteId}&sitekey=${SITE_KEY}` +
        `&type=visitors&date=${date}&output=json`
    );
    return response.json();
};

// Available API endpoints:
// - visitors: Visitor counts and metrics
// - pages: Page view data
// - goals: Conversion data
// - searches: Search term data
// - links: Outbound link clicks

// Example: Get top pages
const response = await fetch(
    `https://api.clicky.com/api/stats/4?` +
    `site_id=${SITE_ID}&sitekey=${SITE_KEY}` +
    `&type=pages&date=last-7-days&limit=10&output=json`
);

Why Teams Choose Clicky

True Real-Time Data: Visitor activity appears instantly without processing delays. Traffic spikes, campaign launches, and site issues become visible immediately. Real-time monitoring enables rapid response to changing conditions. No waiting for data to process before making decisions.

Individual Visitor Insight: Understanding specific visitor journeys reveals patterns aggregate data misses. Session recordings show actual user interactions. Visitor labeling tracks important users over time. This granular view enables deep user behavior understanding.

Privacy Compliance: Cookieless tracking options simplify GDPR compliance. No personal data collection required for basic analytics. Visitor privacy respected through anonymization options. Privacy-first approach reduces legal complexity.

Simplicity: Clean interface presents essential metrics without overwhelming complexity. Learning curve is minimal compared to enterprise platforms. Small teams can use Clicky effectively without analytics specialists. Simplicity means faster time to insights.

All-in-One Solution: Session recording, heatmaps, and analytics in single platform. No need for separate tools for different analysis types. Uptime monitoring included adds operational value. Consolidated tooling reduces vendor management.

Affordable Pricing: Competitive pricing makes professional analytics accessible. Free tier available for small sites. No per-seat pricing complexity. Value delivered exceeds cost for most organizations.

Data Ownership: Website operators own their analytics data completely. No data sharing with third parties. Export capabilities ensure data portability. Independence from advertising-funded analytics models.