CloudCart Technology Intelligence

What is CloudCart?

CloudCart is a Bulgarian-founded e-commerce platform designed for small to medium businesses in Eastern Europe. Established in 2013 in Sofia, Bulgaria, CloudCart provides a fully hosted online store solution with particular strength in Bulgarian, Romanian, and other regional markets.

The platform offers localized payment integrations (ePay.bg, Borica for Bulgarian cards), regional shipping carrier connections, and multilingual support for Eastern European languages. CloudCart handles hosting, security, and updates while merchants focus on selling.

With competitive pricing positioned below Shopify, CloudCart serves merchants who need professional e-commerce capabilities without enterprise-level complexity or cost. The platform supports physical products, digital downloads, and service bookings.

CloudCart Platform Features

Regional Payment Support: Integrations with ePay.bg, Borica (Bulgarian card processing), PayPal, Stripe, and cash-on-delivery—the preferred payment method in Bulgaria and Romania.

Local Shipping: Pre-integrated with Speedy, Econt, Bulgarian Posts, and regional couriers. Generate shipping labels, track packages, and calculate rates automatically.

Multilingual Stores: Native support for Bulgarian, Romanian, Greek, and other Eastern European languages. RTL support for markets requiring it.

Product Management: Unlimited products with variants, bulk import via CSV, inventory tracking, and low-stock notifications. Product cloning speeds catalog building.

SEO Tools: Customizable meta titles, descriptions, and URLs. Automatic sitemap generation. Blog included for content marketing.

Mobile App: Manage orders, inventory, and customer inquiries from iOS and Android apps. Push notifications for new orders.

CloudCart Use Cases

Bulgarian SMB Retail: Local shops in Bulgaria establish online presence with platform understanding Bulgarian business practices, payment preferences (COD is 60%+ of transactions), and shipping infrastructure.

Regional Expansion: Bulgarian businesses expand to Romania, Greece, and other Balkan markets with built-in multi-language and multi-currency support.

Fashion & Apparel: Clothing boutiques leverage product variant management for sizes and colors, with lookbook-style galleries showcasing collections.

Electronics Retailers: Tech shops manage complex product specifications, comparison features, and warranty information required for electronics sales.

Food & Specialty: Gourmet shops, wine sellers, and specialty food retailers with regional delivery requirements and product certifications.

First-Time Entrepreneurs: Low entry cost and Bulgarian-language support enable new business owners to launch without technical background.

CloudCart Customization

Theme Customization - Product Display

<!-- CloudCart Twig Template -->
{% for product in products %}
<div class="product-card" data-id="{{ product.id }}">
    <img src="{{ product.image | resize(400, 400) }}" alt="{{ product.name }}">
    <h3>{{ product.name }}</h3>
    <div class="price">
        {% if product.old_price %}
            <span class="old">{{ product.old_price | money }}</span>
        {% endif %}
        <span class="current">{{ product.price | money }}</span>
    </div>
    <button onclick="CloudCart.addToCart({{ product.id }})">
        {{ 'Add to Cart' | translate }}
    </button>
</div>
{% endfor %}

Webhook Order Processing

// Handle new order webhook
$payload = json_decode(file_get_contents('php://input'), true);
$order = $payload['order'];

// Send to Bulgarian courier (Speedy)
$speedy->createShipment([
    'recipient' => $order['shipping_address'],
    'cod_amount' => $order['payment_method'] === 'cod' ? $order['total'] : 0,
    'weight' => $order['total_weight']
]);

CloudCart Advantages

Regional Expertise: Built by Eastern Europeans for Eastern European markets. Understanding of local payment preferences, shipping infrastructure, and consumer behavior.

Affordable Pricing: Significantly lower monthly costs than Shopify or BigCommerce while providing comparable core features. No transaction fees beyond payment processor costs.

COD Support: Robust cash-on-delivery workflows essential for markets where card payments aren't dominant. Courier COD collection and reconciliation built-in.

Local Carrier Integration: Pre-built connections to Speedy, Econt, and regional couriers. Automatic shipping label generation saves manual data entry.

Bulgarian Support: Native Bulgarian-speaking support team. Phone, email, and chat available. Documentation in Bulgarian language.

No Technical Skills Required: Drag-and-drop builder, pre-made templates, and guided setup wizard. Launch a store in hours, not weeks.