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Hugo Technology Intelligence

Unlock comprehensive market intelligence for Hugo. Discover real-time adoption metrics, industry distribution patterns, competitive landscape analysis, and AI-powered technology recommendations to drive strategic decisions.

View Analytics All Technologies
Animation Speed
1.0x
29.41%
Market Share in Static site generator
10.5
Avg Domain Age (yrs)
AI-Powered
Recommendations
2.74
Avg OpenRank
29.41%
Market Share
Technology & Computing
Top Industry
10.5 yrs
Avg Domain Age
2.74
Avg OpenRank

Hugo : Hugo is an open-source static site generator written in Go.

This technology is used by 29.41% of websites in the Static site generator category. The most popular industry vertical is Technology & Computing, with Computing being the top subcategory.

What is Hugo?

Hugo is a fast static site generator written in Go. It compiles content into HTML at incredible speeds—often building thousands of pages in seconds. Hugo focuses on performance, simplicity, and a batteries-included approach to static site generation.

Created by Steve Francia in 2013, Hugo became one of the most popular static site generators. Unlike JavaScript-based generators, Hugo is distributed as a single binary with no dependencies. It includes built-in templating, asset processing, and multilingual support without requiring additional plugins or configuration.

Industry Vertical Distribution

Technologies Frequently Used with Hugo

Technology Co-usage Rate Website
jQuery46.34%https://jquery.com
Google Analytics43.35%http://google.com/analytics
Google Font API34.08%http://google.com/fonts
Font Awesome31.85%https://fontawesome.com/
Bootstrap31.09%https://getbootstrap.com
Netlify27.43%https://www.netlify.com/
Google Tag Manager23.33%http://www.google.com/tagmanager
Google Workspace22.89%https://workspace.google.com/
Cloudflare19.59%http://www.cloudflare.com
GitHub Pages13.46%https://pages.github.com/

Key Features

Build Speed

  • Go Performance: Millisecond build times
  • Parallel Processing: Multi-core utilization
  • Incremental Builds: Rebuild only changed content
  • Live Reload: Instant browser updates

Content Management

  • Taxonomies: Categories, tags, custom groupings
  • Archetypes: Content templates
  • Front Matter: YAML, TOML, JSON support
  • Shortcodes: Reusable content snippets

Multilingual

  • i18n: Built-in internationalization
  • Language Switching: Automatic language menus
  • Content Translation: Side-by-side translations
  • URL Structure: Language prefixes or subdomains

Asset Pipeline

  • SCSS/SASS compilation
  • PostCSS processing
  • JavaScript bundling
  • Image processing and resizing

AI-Powered Technology Recommendations

Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using Hugo:

Technology AI Score Website
Netlify 0.37https://www.netlify.com/
Highlight.js 0.26https://highlightjs.org/
Optimizely 0.24https://www.optimizely.com
MathJax 0.19https://www.mathjax.org
Printful 0.16https://www.printful.com/
Disqus 0.15https://disqus.com
Iubenda 0.14https://www.iubenda.com/
Site Kit 0.14https://sitekit.withgoogle.com/
Leaflet 0.13http://leafletjs.com
Klaviyo 0.13https://www.klaviyo.com/

IAB Tier 1 Vertical Distribution

Relative Usage by Industry

Market Distribution Comparison

Use Cases

Technical Blogs

Developers run personal blogs on Hugo for its speed and Markdown support. Code syntax highlighting, math rendering with KaTeX, and diagram generation handle technical content elegantly.

Documentation Sites

Open source projects host documentation with Hugo. The Docsy and Hugo Book themes provide documentation-ready features, while fast builds enable rapid iteration during writing.

Large Content Sites

Publishers with thousands of pages choose Hugo for build speed. Sites that would take minutes to build with other generators compile in seconds with Hugo.

Multilingual Websites

International organizations build multilingual sites using Hugo's native i18n support. Content in multiple languages generates with proper hreflang tags and language switchers.

Resume and CV Sites

Professionals create personal websites with Hugo's single-page themes. JSON Resume integration and print stylesheets produce web and PDF versions from the same source.

Knowledge Bases

Teams organize internal knowledge with Hugo's taxonomy system. Categories, tags, and related content features create interconnected documentation structures.

IAB Tier 2 Subcategory Distribution

Top Websites Using Hugo

Website IAB Category Subcategory OpenRank
crossref.orgBusiness and FinanceIndustries5.46
kubernetes.ioTechnology & ComputingBusiness5.34
freebsd.orgTechnology & ComputingComputing5.27
sugarsync.comTechnology & ComputingComputing5.09
dogecoin.comBusiness and FinanceEconomy5.06
rhino3d.comFine ArtAuto Type5
documentfoundation.orgBusiness and FinanceComputing4.89
ab-inbev.comTravelContinent4.88
bookdown.orgTechnology & ComputingComputing4.84
webfinger.netTechnology & ComputingComputing4.79

Code Examples

Content File

---
title: "My First Post"
date: 2024-01-15
draft: false
tags: ["hugo", "tutorial"]
categories: ["Web Development"]
author: "Jane Doe"
---

This is my first blog post written in **Markdown**.

<!--more-->

Everything after the summary divider appears on the full page.

{{< youtube dQw4w9WgXcQ >}}

{{< highlight go >}}
fmt.Println("Hello, Hugo!")
{{< /highlight >}}

Template (layouts/posts/single.html)

{{ define "main" }}
<article>
    <h1>{{ .Title }}</h1>
    <time datetime="{{ .Date.Format "2006-01-02" }}">
        {{ .Date.Format "January 2, 2006" }}
    </time>

    {{ with .Params.author }}
        <span>by {{ . }}</span>
    {{ end }}

    {{ .Content }}

    <div class="tags">
        {{ range .Params.tags }}
            <a href="{{ "/tags/" | relURL }}{{ . | urlize }}">{{ . }}</a>
        {{ end }}
    </div>
</article>
{{ end }}

config.toml

baseURL = "https://example.com/"
languageCode = "en-us"
title = "My Hugo Site"
theme = "ananke"

[params]
  description = "A Hugo-powered website"
  author = "Jane Doe"

[taxonomies]
  tag = "tags"
  category = "categories"

[languages]
  [languages.en]
    weight = 1
    title = "English"
  [languages.es]
    weight = 2
    title = "Español"

[markup.goldmark.renderer]
  unsafe = true

Custom Shortcode

<!-- layouts/shortcodes/alert.html -->
<div class="alert alert-{{ .Get "type" | default "info" }}">
    {{ .Inner | markdownify }}
</div>

<!-- Usage in content -->
{{< alert type="warning" >}}
This is a **warning** message!
{{< /alert >}}

Usage by Domain Popularity (Top 1M)

Usage by Domain Age

The average age of websites using Hugo is 10.5 years. The average OpenRank (measure of backlink strength) is 2.74.

Ecosystem and Comparison

Hugo vs Jekyll

  • Speed: Hugo significantly faster builds
  • Installation: Hugo single binary, Jekyll needs Ruby
  • Themes: Jekyll more themes, Hugo catching up
  • GitHub Pages: Jekyll native support, Hugo needs actions

Hugo vs Gatsby

  • Build Speed: Hugo much faster
  • Client JS: Hugo none by default, Gatsby ships React
  • Data Sources: Gatsby more flexible data layer
  • Interactivity: Gatsby better for dynamic features

Theme Ecosystem

  • Academic: Research and CV sites
  • Docsy: Technical documentation
  • PaperMod: Fast, clean blog theme
  • Blowfish: Feature-rich personal site theme

Strengths

  • Fastest static site generator available
  • Single binary—no dependencies
  • Built-in multilingual support
  • Comprehensive feature set out of the box

Considerations

  • Go template syntax learning curve
  • Less JavaScript ecosystem integration
  • Plugin system limited compared to others
  • Complex template logic can be verbose

Emerging Websites Using Hugo

Website IAB Category Subcategory OpenRank
sergeantbiggs.netSportsInteractive Content0
bluebell-motors.comAutomotiveAuto Type0
linhto.comBusiness and FinanceBusiness0
moroumo.comHobbies & InterestsArtificial Intelligence0
massadas.comBusiness and FinanceBusiness0

Technologies Less Frequently Used with Hugo

Technology Co-usage Rate Website
lit-html0.04%https://lit.dev
three.js0.04%https://threejs.org
Red Hat0.04%https://www.redhat.com
Divi0.04%https://www.elegantthemes.com/gallery/divi
Builder.io0.04%https://builder.io