Hugo : Hugo is an open-source static site generator written in Go.
This technology is used by 29.41% of websites in the Static site generator category. The most popular industry vertical is Technology & Computing, with Computing being the top subcategory.
What is Hugo?
Hugo is a fast static site generator written in Go. It compiles content into HTML at incredible speeds—often building thousands of pages in seconds. Hugo focuses on performance, simplicity, and a batteries-included approach to static site generation.
Created by Steve Francia in 2013, Hugo became one of the most popular static site generators. Unlike JavaScript-based generators, Hugo is distributed as a single binary with no dependencies. It includes built-in templating, asset processing, and multilingual support without requiring additional plugins or configuration.
Industry Vertical Distribution
Technologies Frequently Used with Hugo
| Technology | Co-usage Rate | Website |
|---|---|---|
| jQuery | 46.34% | https://jquery.com |
| Google Analytics | 43.35% | http://google.com/analytics |
| Google Font API | 34.08% | http://google.com/fonts |
| Font Awesome | 31.85% | https://fontawesome.com/ |
| Bootstrap | 31.09% | https://getbootstrap.com |
| Netlify | 27.43% | https://www.netlify.com/ |
| Google Tag Manager | 23.33% | http://www.google.com/tagmanager |
| Google Workspace | 22.89% | https://workspace.google.com/ |
| Cloudflare | 19.59% | http://www.cloudflare.com |
| GitHub Pages | 13.46% | https://pages.github.com/ |
Key Features
Build Speed
- Go Performance: Millisecond build times
- Parallel Processing: Multi-core utilization
- Incremental Builds: Rebuild only changed content
- Live Reload: Instant browser updates
Content Management
- Taxonomies: Categories, tags, custom groupings
- Archetypes: Content templates
- Front Matter: YAML, TOML, JSON support
- Shortcodes: Reusable content snippets
Multilingual
- i18n: Built-in internationalization
- Language Switching: Automatic language menus
- Content Translation: Side-by-side translations
- URL Structure: Language prefixes or subdomains
Asset Pipeline
- SCSS/SASS compilation
- PostCSS processing
- JavaScript bundling
- Image processing and resizing
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using Hugo:
| Technology | AI Score | Website |
|---|---|---|
| Netlify | 0.37 | https://www.netlify.com/ |
| Highlight.js | 0.26 | https://highlightjs.org/ |
| Optimizely | 0.24 | https://www.optimizely.com |
| MathJax | 0.19 | https://www.mathjax.org |
| Printful | 0.16 | https://www.printful.com/ |
| Disqus | 0.15 | https://disqus.com |
| Iubenda | 0.14 | https://www.iubenda.com/ |
| Site Kit | 0.14 | https://sitekit.withgoogle.com/ |
| Leaflet | 0.13 | http://leafletjs.com |
| Klaviyo | 0.13 | https://www.klaviyo.com/ |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
Use Cases
Technical Blogs
Developers run personal blogs on Hugo for its speed and Markdown support. Code syntax highlighting, math rendering with KaTeX, and diagram generation handle technical content elegantly.
Documentation Sites
Open source projects host documentation with Hugo. The Docsy and Hugo Book themes provide documentation-ready features, while fast builds enable rapid iteration during writing.
Large Content Sites
Publishers with thousands of pages choose Hugo for build speed. Sites that would take minutes to build with other generators compile in seconds with Hugo.
Multilingual Websites
International organizations build multilingual sites using Hugo's native i18n support. Content in multiple languages generates with proper hreflang tags and language switchers.
Resume and CV Sites
Professionals create personal websites with Hugo's single-page themes. JSON Resume integration and print stylesheets produce web and PDF versions from the same source.
Knowledge Bases
Teams organize internal knowledge with Hugo's taxonomy system. Categories, tags, and related content features create interconnected documentation structures.
IAB Tier 2 Subcategory Distribution
Top Websites Using Hugo
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| crossref.org | Business and Finance | Industries | 5.46 |
| kubernetes.io | Technology & Computing | Business | 5.34 |
| freebsd.org | Technology & Computing | Computing | 5.27 |
| sugarsync.com | Technology & Computing | Computing | 5.09 |
| dogecoin.com | Business and Finance | Economy | 5.06 |
| rhino3d.com | Fine Art | Auto Type | 5 |
| documentfoundation.org | Business and Finance | Computing | 4.89 |
| ab-inbev.com | Travel | Continent | 4.88 |
| bookdown.org | Technology & Computing | Computing | 4.84 |
| webfinger.net | Technology & Computing | Computing | 4.79 |
Code Examples
Content File
---
title: "My First Post"
date: 2024-01-15
draft: false
tags: ["hugo", "tutorial"]
categories: ["Web Development"]
author: "Jane Doe"
---
This is my first blog post written in **Markdown**.
<!--more-->
Everything after the summary divider appears on the full page.
{{< youtube dQw4w9WgXcQ >}}
{{< highlight go >}}
fmt.Println("Hello, Hugo!")
{{< /highlight >}}
Template (layouts/posts/single.html)
{{ define "main" }}
<article>
<h1>{{ .Title }}</h1>
<time datetime="{{ .Date.Format "2006-01-02" }}">
{{ .Date.Format "January 2, 2006" }}
</time>
{{ with .Params.author }}
<span>by {{ . }}</span>
{{ end }}
{{ .Content }}
<div class="tags">
{{ range .Params.tags }}
<a href="{{ "/tags/" | relURL }}{{ . | urlize }}">{{ . }}</a>
{{ end }}
</div>
</article>
{{ end }}
config.toml
baseURL = "https://example.com/"
languageCode = "en-us"
title = "My Hugo Site"
theme = "ananke"
[params]
description = "A Hugo-powered website"
author = "Jane Doe"
[taxonomies]
tag = "tags"
category = "categories"
[languages]
[languages.en]
weight = 1
title = "English"
[languages.es]
weight = 2
title = "Español"
[markup.goldmark.renderer]
unsafe = true
Custom Shortcode
<!-- layouts/shortcodes/alert.html -->
<div class="alert alert-{{ .Get "type" | default "info" }}">
{{ .Inner | markdownify }}
</div>
<!-- Usage in content -->
{{< alert type="warning" >}}
This is a **warning** message!
{{< /alert >}}
Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using Hugo is 10.5 years. The average OpenRank (measure of backlink strength) is 2.74.
Ecosystem and Comparison
Hugo vs Jekyll
- Speed: Hugo significantly faster builds
- Installation: Hugo single binary, Jekyll needs Ruby
- Themes: Jekyll more themes, Hugo catching up
- GitHub Pages: Jekyll native support, Hugo needs actions
Hugo vs Gatsby
- Build Speed: Hugo much faster
- Client JS: Hugo none by default, Gatsby ships React
- Data Sources: Gatsby more flexible data layer
- Interactivity: Gatsby better for dynamic features
Theme Ecosystem
- Academic: Research and CV sites
- Docsy: Technical documentation
- PaperMod: Fast, clean blog theme
- Blowfish: Feature-rich personal site theme
Strengths
- Fastest static site generator available
- Single binary—no dependencies
- Built-in multilingual support
- Comprehensive feature set out of the box
Considerations
- Go template syntax learning curve
- Less JavaScript ecosystem integration
- Plugin system limited compared to others
- Complex template logic can be verbose
Emerging Websites Using Hugo
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| sergeantbiggs.net | Sports | Interactive Content | 0 |
| bluebell-motors.com | Automotive | Auto Type | 0 |
| linhto.com | Business and Finance | Business | 0 |
| moroumo.com | Hobbies & Interests | Artificial Intelligence | 0 |
| massadas.com | Business and Finance | Business | 0 |
Technologies Less Frequently Used with Hugo
| Technology | Co-usage Rate | Website |
|---|---|---|
| lit-html | 0.04% | https://lit.dev |
| three.js | 0.04% | https://threejs.org |
| Red Hat | 0.04% | https://www.redhat.com |
| Divi | 0.04% | https://www.elegantthemes.com/gallery/divi |
| Builder.io | 0.04% | https://builder.io |
