Netlify : Netlify providers hosting and server-less backend services for web applications and static websites.
This technology is used by 2.94% of websites in the PaaS category. The most popular industry vertical is Business and Finance, with Computing being the top subcategory.
What is Netlify?
Netlify is a web development platform that automates builds, deployments, and hosting for modern web projects. Founded in 2014 by Mathias Biilmann and Christian Bach, Netlify pioneered the Jamstack architecture movement.
Netlify transforms how developers ship websites. Push to Git and Netlify handles the rest: builds the site, deploys to a global CDN, provisions SSL certificates, and manages DNS. The platform supports any frontend framework with intelligent build detection. Netlify coined and popularized "Jamstack" (JavaScript, APIs, Markup), influencing how the industry thinks about web architecture.
Industry Vertical Distribution
Technologies Frequently Used with Netlify
| Technology | Co-usage Rate | Website |
|---|---|---|
| Google Analytics | 50.22% | http://google.com/analytics |
| webpack | 40.27% | https://webpack.js.org/ |
| Google Tag Manager | 35.93% | http://www.google.com/tagmanager |
| React | 34.49% | https://reactjs.org |
| Google Workspace | 30.17% | https://workspace.google.com/ |
| Google Font API | 29.31% | http://google.com/fonts |
| jQuery | 25.75% | https://jquery.com |
| Gatsby | 22.56% | https://www.gatsbyjs.org/ |
| Node.js | 14.31% | http://nodejs.org |
| Bootstrap | 14.01% | https://getbootstrap.com |
Key Features
Continuous Deployment
- Git Integration: GitHub, GitLab, Bitbucket support
- Build Detection: Auto-detects frameworks
- Deploy Previews: Every PR gets unique URL
- Branch Deploys: Deploy any branch
Netlify Functions
- Serverless: AWS Lambda powered
- Background Functions: Long-running tasks
- Scheduled Functions: Cron-based execution
- Edge Functions: Run at CDN edge
Built-in Features
- Forms: Form handling without backend
- Identity: User authentication service
- Large Media: Git LFS integration
- Split Testing: A/B testing branches
Infrastructure
- Global CDN: Edge nodes worldwide
- Instant Cache Invalidation: Atomic deploys
- Asset Optimization: Automatic compression
- DDoS Protection: Enterprise-grade security
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using Netlify:
| Technology | AI Score | Website |
|---|---|---|
| Hugo | 0.3 | http://gohugo.io |
| Gatsby | 0.28 | https://www.gatsbyjs.org/ |
| Highlight.js | 0.14 | https://highlightjs.org/ |
| Contentful | 0.13 | http://www.contentful.com |
| Gridsome | 0.13 | https://gridsome.org |
| DatoCMS | 0.12 | https://www.datocms.com |
| WP Rocket | 0.11 | http://wp-rocket.me |
| GTranslate | 0.11 | https://gtranslate.io |
| Cloudinary | 0.11 | https://cloudinary.com |
| Jekyll | 0.1 | http://jekyllrb.com |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
Use Cases
Static Websites
Teams deploy marketing sites, blogs, and documentation. Static site generators like Gatsby, Hugo, and Eleventy build at deploy time. Content updates trigger automatic rebuilds through webhooks.
Jamstack Applications
Developers build dynamic experiences on static infrastructure. Frontend JavaScript handles interactivity. Third-party APIs provide backend functionality. Performance remains excellent because static assets serve from CDN.
Form Collection
Marketing teams collect leads without backend development. Netlify Forms detect HTML forms automatically. Submissions forward to email, Slack, or webhooks. Spam filtering included.
E-commerce Storefronts
Online stores use headless commerce with Netlify hosting. Shopify, Snipcart, and Stripe handle transactions. Fast page loads improve conversion rates. Edge functions personalize shopping experiences.
Documentation Portals
Open source projects host docs on Netlify. Docusaurus, VitePress, and GitBook deploy seamlessly. Search integrates via Algolia. Version management through branch deploys.
Agency Client Sites
Web agencies manage multiple client sites. Team features enable collaboration. Audit logs track changes. White-label options for client-facing deployments.
IAB Tier 2 Subcategory Distribution
Top Websites Using Netlify
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| asana.com | Careers | Remote Working | 6.36 |
| trimble.com | Business and Finance | Industries | 6.23 |
| 1password.com | Family and Relationships | Parenting | 5.79 |
| wakelet.com | Hobbies & Interests | Educational Content | 5.53 |
| unilever.com | Style & Fashion | Personal Care | 5.37 |
| okta.com | Business and Finance | Industries | 5.35 |
| kubernetes.io | Technology & Computing | Business | 5.34 |
| mailjet.com | Business and Finance | Business | 5.32 |
| openkeychain.org | Technology & Computing | Computing | 5.3 |
| onepeloton.com | Sports | Cycling | 5.27 |
Code Examples
netlify.toml Configuration
[build]
command = "npm run build"
publish = "dist"
functions = "netlify/functions"
[build.environment]
NODE_VERSION = "20"
[[redirects]]
from = "/api/*"
to = "/.netlify/functions/:splat"
status = 200
[[headers]]
for = "/*"
[headers.values]
X-Frame-Options = "DENY"
X-Content-Type-Options = "nosniff"
[context.production]
environment = { NODE_ENV = "production" }
[context.deploy-preview]
command = "npm run build:preview"
Netlify Function
// netlify/functions/hello.ts
import type { Handler } from "@netlify/functions";
const handler: Handler = async (event, context) => {
const { name = "World" } = event.queryStringParameters || {};
return {
statusCode: 200,
headers: {
"Content-Type": "application/json",
},
body: JSON.stringify({
message: `Hello, ${name}!`,
timestamp: new Date().toISOString(),
}),
};
};
export { handler };
Netlify Form (HTML)
<form name="contact" method="POST" data-netlify="true">
<input type="hidden" name="form-name" value="contact" />
<label>
Name: <input type="text" name="name" required />
</label>
<label>
Email: <input type="email" name="email" required />
</label>
<label>
Message: <textarea name="message" required></textarea>
</label>
<button type="submit">Send</button>
</form>
Netlify CLI
# Install CLI
npm install -g netlify-cli
# Login
netlify login
# Initialize project
netlify init
# Local development
netlify dev
# Deploy draft
netlify deploy
# Deploy production
netlify deploy --prod
Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using Netlify is 9.8 years. The average OpenRank (measure of backlink strength) is 2.76.
Ecosystem
Netlify Integrations
- Contentful: Headless CMS webhooks
- Sanity: Real-time content preview
- Algolia: Site search indexing
- Stripe: E-commerce payments
Build Plugins
- Lighthouse: Performance audits
- Sitemap: Automatic generation
- Cache: Persistent build caching
- Cypress: E2E testing integration
Strengths
- Pioneered modern web deployment
- Excellent free tier
- Built-in forms and authentication
- Framework agnostic
- Strong community and ecosystem
Considerations
- Build minutes limited on free tier
- Function execution limits
- Large site builds can be slow
- Some features require higher tiers
- Less optimal for Next.js than Vercel
Emerging Websites Using Netlify
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| melapatisserie.com.au | Events and Attractions | Personal Celebrations & Life Events | 0 |
| colinsavacool.com | Business and Finance | Industries | 0 |
| easeprojects.net | Fine Art | Arts and Crafts | 0 |
| phiskills.com | Technology & Computing | Artificial Intelligence | 0 |
| pai-recognition.com | Business and Finance | Business | 0 |
Technologies Less Frequently Used with Netlify
| Technology | Co-usage Rate | Website |
|---|---|---|
| Kestrel | 0.01% | https://docs.microsoft.com/en-us/aspnet/core/fundamentals/servers/kestrel |
| Performance Lab | 0.01% | https://wordpress.org/plugins/performance-lab/ |
| Yext | 0.01% | https://www.yext.com |
| Privy | 0.01% | https://www.privy.com |
| Impact | 0.01% | https://impact.com/ |
