Constant Contact Technology Intelligence

What is Constant Contact?

Constant Contact is an email marketing platform designed for small businesses. Founded in 1995, it's one of the oldest and most established email marketing services, helping millions of small businesses connect with customers.

Features include email campaigns, automation, contact management, social media marketing, and event management. Known for excellent customer support and ease of use.

Key Features

Email Marketing

• Templates: Hundreds of designs
• Drag-and-Drop: Easy editor
• A/B Testing: Subject line testing
• Reporting: Campaign analytics

Automation

• Welcome Series: New subscriber emails
• Birthday Emails: Automated greetings
• Resend: Non-opener resends

Additional Tools

• Social: Social media posting
• Events: Event registration
• Surveys: Customer feedback

Use Cases

Small Business Newsletters

Local businesses send regular updates to customers. Restaurant specials, retail promotions, and service announcements keep customers engaged.

Event Marketing

Organizations promote and manage events. Built-in event registration with email confirmations. Reminder sequences drive attendance.

Nonprofits

Charities communicate with donors and volunteers. Fundraising campaigns, volunteer coordination, and impact updates.

Real Estate

Agents nurture leads and past clients. Property listings, market updates, and drip campaigns.

Code Examples

Signup Form

<!-- Constant Contact Signup Form -->
<form action="https://visitor2.constantcontact.com/api/signup" method="post">
    <input type="hidden" name="ca" value="YOUR_KEY">
    <input type="email" name="email" placeholder="Email" required>
    <input type="text" name="first_name" placeholder="First Name">
    <button type="submit">Subscribe</button>
</form>

API Integration

const response = await fetch('https://api.cc.email/v3/contacts', {
    method: 'POST',
    headers: {
        'Authorization': 'Bearer ACCESS_TOKEN',
        'Content-Type': 'application/json'
    },
    body: JSON.stringify({
        email_address: { address: '[email protected]' },
        first_name: 'John',
        list_memberships: ['list-id']
    })
});

Comparison

vs Mailchimp

• Support: Constant Contact better phone support
• Events: Constant Contact has event tools
• Free Tier: Mailchimp has free plan

Strengths

• Excellent customer support
• Easy for beginners
• Event management included
• High deliverability

Considerations

• No free tier
• Automation less advanced
• Higher pricing at scale