Insider Technology Intelligence

What is Insider?

Insider is an enterprise growth management platform that unifies customer data and delivers personalized, cross-channel experiences. The platform combines customer data platform (CDP) capabilities with AI-powered personalization, enabling brands to create individualized experiences across web, mobile apps, email, push notifications, and messaging channels. Insider serves major enterprise brands seeking to improve customer engagement and conversion through sophisticated personalization.

The platform's foundation is a unified customer data platform that consolidates information from multiple sources. Website behavior, app interactions, purchase history, CRM data, and offline touchpoints merge into comprehensive customer profiles. This 360-degree view enables personalization based on complete customer understanding rather than siloed data fragments.

Insider's AI-powered segmentation and prediction capabilities identify customer patterns and anticipate behavior. Machine learning models predict likelihood to purchase, churn risk, and optimal contact times. Automated segmentation groups customers by behavior, preferences, and value. These predictive capabilities enable proactive engagement rather than reactive marketing.

Cross-channel orchestration ensures consistent customer experiences across touchpoints. A customer's website experience connects to their email and push notification content. Journey builders coordinate multi-step campaigns across channels. Real-time triggers respond to customer actions immediately. This orchestration creates cohesive brand experiences regardless of how customers engage.

Detection of Insider on a website indicates enterprise-level investment in customer experience and personalization. Organizations using Insider typically operate at significant scale and prioritize sophisticated, data-driven marketing. The presence suggests advanced customer engagement capabilities and cross-channel marketing maturity.

Insider Platform Features

Customer Data Platform: Unified customer profiles consolidate data from all touchpoints. Identity resolution connects anonymous and known user data. Real-time profile updates reflect immediate behavior changes. Custom attributes store business-specific information. Data integration connects with existing marketing and business systems. The CDP foundation enables all personalization capabilities.

AI-Powered Personalization: Machine learning algorithms determine optimal experiences for each customer. Product recommendations based on individual preferences and behavior. Content personalization adapts messaging to customer segments. Predictive send-time optimization maximizes engagement. AI recommendations improve continuously from performance data.

Web Personalization: Website experiences adapt in real-time to each visitor. Dynamic content modules display personalized recommendations. Targeted overlays and banners reach specific segments. Social proof notifications show real-time activity. Countdown timers create urgency for time-sensitive offers. Every website element can personalize based on visitor data.

Journey Orchestration: Visual journey builders design multi-step customer experiences. Triggers initiate journeys based on behavior or attributes. Conditional logic branches journeys based on customer responses. Cross-channel coordination sends messages on appropriate channels. A/B testing within journeys optimizes performance. Complex customer journeys execute automatically at scale.

Mobile Engagement: Push notifications reach customers on mobile devices. In-app messages engage users within applications. App inbox provides persistent message storage. Mobile web personalization adapts to mobile contexts. Deep linking connects notifications to specific app content. Mobile experiences integrate with overall customer journeys.

Predictive Analytics: Churn prediction identifies at-risk customers for retention efforts. Purchase likelihood scores prioritize engagement. Customer lifetime value prediction guides resource allocation. Next-best-action recommendations optimize individual interactions. Predictive capabilities transform reactive to proactive marketing.

Insider Use Cases

E-commerce Personalization: Online retailers deliver individualized shopping experiences. Product recommendations reflect browsing history and purchase patterns. Homepage content adapts to customer preferences. Category pages highlight relevant products for each visitor. Cart abandonment recovery engages across channels. Personalization drives conversion rate improvements and average order value increases.

Customer Retention and Loyalty: Predictive models identify customers at risk of churning. Automated win-back campaigns target at-risk segments. Loyalty program engagement personalizes to member behavior. Re-engagement campaigns reach lapsed customers. Retention efforts focus resources on highest-impact opportunities.

Cross-Channel Campaign Management: Coordinated campaigns reach customers on preferred channels. Email, push, SMS, and web messages work together coherently. Channel selection optimizes based on individual preferences. Campaign performance analyzes across all touchpoints. Marketers execute sophisticated multi-channel strategies efficiently.

Travel and Hospitality: Travel brands personalize booking experiences. Destination recommendations based on past trips and browsing. Dynamic pricing displays adapt to customer segments. Abandoned booking recovery encourages completion. Post-booking engagement improves trip experiences. Travel companies increase bookings and customer satisfaction.

Financial Services: Banks and insurers personalize product recommendations. Cross-sell opportunities surface based on customer profiles. Onboarding journeys guide new customers to value. Engagement campaigns maintain active relationships. Compliant personalization works within regulatory requirements.

Media and Entertainment: Content platforms personalize recommendations. Subscription conversion journeys optimize for different segments. Re-engagement campaigns bring back lapsed subscribers. Cross-platform experiences maintain consistency. Media brands increase engagement and subscription retention.

Insider Integration Examples

Basic Implementation

<!-- Insider JavaScript SDK -->
<script>
    window.insiderConfig = {
        partnerId: 'YOUR_PARTNER_ID',
        locale: 'en_US'
    };
    (function(a,b,c,d){
        a.Insider=b;a[b]=a[b]||function(){(a[b].q=a[b].q||[]).push(arguments)};
        var e=c.createElement(d);e.async=1;
        e.src='https://yourpartner.api.useinsider.com/ins.js';
        var f=c.getElementsByTagName(d)[0];f.parentNode.insertBefore(e,f);
    })(window,'Insider',document,'script');
</script>

User Identification

// Identify logged-in users
Insider.setUserAttributes({
    uuid: 'user-12345',
    email: '[email protected]',
    phone_number: '+1234567890',
    name: 'John Doe',
    gdpr_optin: true,
    email_optin: true,
    custom: {
        membership_level: 'gold',
        total_orders: 15,
        customer_since: '2022-01-15'
    }
});

// Track user login
Insider.track('login', {
    method: 'email'
});

E-commerce Event Tracking

// Product view
Insider.track('product_detail_page_view', {
    product: {
        id: 'SKU-12345',
        name: 'Premium Wireless Headphones',
        taxonomy: ['Electronics', 'Audio', 'Headphones'],
        currency: 'USD',
        unit_price: 149.99,
        unit_sale_price: 129.99,
        url: 'https://example.com/products/headphones',
        stock: 50,
        custom: {
            brand: 'AudioTech',
            color: 'Black'
        }
    }
});

// Add to cart
Insider.track('add_to_cart', {
    product: {
        id: 'SKU-12345',
        quantity: 1,
        unit_price: 129.99
    }
});

// Purchase completed
Insider.track('purchase', {
    order_id: 'ORD-98765',
    total: 142.99,
    shipping_cost: 13.00,
    currency: 'USD',
    products: [{
        id: 'SKU-12345',
        quantity: 1,
        unit_price: 129.99
    }]
});

Web Push Implementation

// Request push notification permission
Insider.requestPushPermission({
    promptMessage: 'Get notified about exclusive deals!',
    onSuccess: function() {
        console.log('Push permission granted');
    },
    onDenied: function() {
        console.log('Push permission denied');
    }
});

// Custom trigger for push campaign
Insider.trigger('cart_high_value', {
    cart_total: 250.00
});

REST API Integration

// Server-side API for user updates
const axios = require('axios');

const updateUserProfile = async (userData) => {
    const response = await axios.post(
        'https://unification.useinsider.com/api/user/v1/upsert',
        {
            users: [{
                identifiers: {
                    uuid: userData.userId,
                    email: userData.email
                },
                attributes: {
                    name: userData.name,
                    custom: {
                        last_order_date: userData.lastOrderDate,
                        lifetime_value: userData.ltv
                    }
                }
            }]
        },
        {
            headers: {
                'X-PARTNER-NAME': 'your-partner',
                'X-REQUEST-TOKEN': API_TOKEN,
                'Content-Type': 'application/json'
            }
        }
    );
    return response.data;
};

// Trigger journey via API
const triggerJourney = async (userId, journeyName, data) => {
    await axios.post(
        'https://unification.useinsider.com/api/event/v1/track',
        {
            events: [{
                event_name: journeyName,
                timestamp: new Date().toISOString(),
                identifiers: { uuid: userId },
                event_params: data
            }]
        },
        {
            headers: {
                'X-PARTNER-NAME': 'your-partner',
                'X-REQUEST-TOKEN': API_TOKEN
            }
        }
    );
};

Why Teams Choose Insider

Unified Customer View: The integrated CDP eliminates data silos across channels and systems. Single customer profiles enable true personalization. Identity resolution connects touchpoints into coherent journeys. Real-time data ensures current customer understanding. This unified foundation powers all engagement capabilities.

AI-Powered Intelligence: Machine learning automates personalization decisions at scale. Predictive models anticipate customer needs and behavior. Recommendations improve continuously from performance data. Human marketers focus on strategy while AI handles execution. Intelligence amplifies marketing team effectiveness.

Cross-Channel Orchestration: Consistent customer experiences across all touchpoints. Journeys coordinate web, mobile, email, and messaging seamlessly. Channel selection optimizes for individual preferences. Attribution connects touchpoints to business outcomes. True omnichannel marketing becomes achievable.

Enterprise Scale: Platform handles billions of events and millions of customers. Performance remains consistent under high traffic. Global infrastructure ensures worldwide reliability. Enterprise security and compliance standards met. Large organizations can deploy with confidence.

Speed to Value: Pre-built templates accelerate campaign launches. Industry-specific use cases provide starting points. Visual builders enable non-technical campaign creation. Integrations connect existing technology investments. Value realization happens faster than custom development.

Measurable Impact: Clear attribution connects personalization to revenue. A/B testing validates experience improvements. Analytics dashboards visualize performance comprehensively. ROI calculation justifies continued investment. Business impact is demonstrable and reportable.

Continuous Innovation: Regular platform updates add new capabilities. AI models improve with advancing technology. New channels integrate as they emerge. Customer success teams guide optimization. The platform evolves with marketing technology trends.