Ruby : Ruby is an open-source object-oriented programming language.
This technology is used by 2.2% of websites in the Programming languages category. The most popular industry vertical is Real Estate, with Real Estate Buying and Selling being the top subcategory.
What is Ruby?
Ruby is a dynamic, object-oriented programming language designed for programmer happiness and productivity. Created by Yukihiro "Matz" Matsumoto in Japan in 1995, Ruby emphasizes elegant syntax that's natural to read and write. Its philosophy: "Optimized for developer joy."
Ruby gained massive popularity with Ruby on Rails (2004), the web framework that revolutionized web development. Rails pioneered convention over configuration, MVC architecture in web apps, and rapid prototyping. GitHub, Shopify, Airbnb, Twitch, and Basecamp run on Ruby.
Beyond Rails, Ruby powers DevOps tools (Chef, Puppet, Vagrant), testing frameworks (RSpec, Cucumber), and static site generators (Jekyll). Ruby 3.x focuses on performance with YJIT compiler, achieving 3x faster execution than Ruby 2. The language maintains its expressive, productive nature while addressing performance concerns.
Industry Vertical Distribution
Technologies Frequently Used with Ruby
| Technology | Co-usage Rate | Website |
|---|---|---|
| Ruby on Rails | 96.22% | https://rubyonrails.org |
| jQuery | 86.87% | https://jquery.com |
| Google Analytics | 76.01% | http://google.com/analytics |
| Nginx | 67.63% | http://nginx.org/en |
| Google Tag Manager | 64.75% | http://www.google.com/tagmanager |
| webpack | 56.46% | https://webpack.js.org/ |
| Bootstrap | 55.82% | https://getbootstrap.com |
| OpenResty | 53.71% | http://openresty.org |
| Lua | 51.63% | http://www.lua.org |
| Tealium | 32.52% | http://tealium.com |
Ruby Architecture
Pure Object-Orientation: Everything in Ruby is an object, including numbers and nil. Classes are objects of class Class. Metaclasses enable per-object method definitions. No primitives, consistent object protocol throughout.
Blocks & Procs: First-class closures passed to methods. Blocks enable internal iterators, resource management, and DSLs. Procs and lambdas store blocks as objects. Foundation for Ruby's expressive APIs.
Duck Typing: Objects defined by behavior, not class. No explicit interfaces needed. "If it walks like a duck and quacks like a duck..." Flexible polymorphism without type hierarchies.
Metaprogramming: Programs that write programs. method_missing catches undefined method calls. define_method creates methods dynamically. Rails' ActiveRecord generates methods from database schemas.
MRI & YJIT: MRI (Matz's Ruby Interpreter) is the reference implementation. Ruby 3.1+ includes YJIT, a just-in-time compiler achieving significant speedups. Alternative implementations: JRuby (JVM), TruffleRuby (GraalVM).
Gems & Bundler: RubyGems hosts 170,000+ packages. Bundler manages dependencies and versions. Gemfile.lock ensures reproducible installs. Rich ecosystem for any task.
AI-Powered Technology Recommendations
Our AI recommender engine, trained on 100 million data points, suggests these technologies for websites using Ruby:
| Technology | AI Score | Website |
|---|---|---|
| Ruby on Rails | 0.75 | https://rubyonrails.org |
| RackCache | 0.41 | https://github.com/rtomayko/rack-cache |
| Phusion Passenger | 0.34 | https://phusionpassenger.com |
| GitHub Pages | 0.31 | https://pages.github.com/ |
| Tealium | 0.28 | http://tealium.com |
| Jekyll | 0.24 | http://jekyllrb.com |
| Ahoy | 0.22 | https://github.com/ankane/ahoy |
| Cowboy | 0.21 | http://ninenines.eu |
| Stimulus | 0.2 | https://stimulusjs.org/ |
| Heroku | 0.18 | https://www.heroku.com/ |
IAB Tier 1 Vertical Distribution
Relative Usage by Industry
Market Distribution Comparison
Ruby Use Cases
Web Applications: Ruby on Rails remains dominant for startups and scale-ups. Rapid prototyping to production. Convention over configuration accelerates development. Full-stack or API-only modes.
E-commerce: Shopify, the largest Ruby application, runs millions of stores. Spree and Solidus open-source e-commerce platforms. Payment integration, inventory management, and multi-tenancy.
DevOps & Automation: Chef and Puppet configuration management. Vagrant for development environments. Fastlane for mobile CI/CD. Capistrano for deployment automation.
Static Sites: Jekyll powers GitHub Pages. Simple blogs to documentation sites. Markdown content with Liquid templating. Fast, secure static output.
Scripting: System administration scripts. Data processing and transformation. File manipulation and report generation. More readable than shell scripts.
Testing: RSpec for BDD-style testing. Cucumber for acceptance testing. Selenium WebDriver bindings. Testing frameworks influence other languages.
IAB Tier 2 Subcategory Distribution
Top Websites Using Ruby
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| goodreads.com | Books and Literature | Sci-fi and Fantasy | 7.14 |
| gettyimages.com | Hobbies & Interests | Arts and Crafts | 6.51 |
| ifttt.com | Automotive | Business | 6.29 |
| knowyourmeme.com | Technology & Computing | Computing | 6.18 |
| academia.edu | Business and Finance | Educational Content | 6.17 |
| flippa.com | Business and Finance | Marketplace/eCommerce | 6.06 |
| wildlifelearningcenter.com | Science | Biological Sciences | 5.75 |
| vam.ac.uk | Events and Attractions | Museums & Galleries | 5.7 |
| alltrails.com | Events and Attractions | Travel Type | 5.54 |
| mixlr.com | Music and Audio | Sports Radio | 5.52 |
Ruby Code Examples
Expressive Ruby Syntax
# Everything is an object
5.times { puts "Hello" }
"hello".upcase.reverse # => "OLLEH"
[1, 2, 3].map { |n| n ** 2 } # => [1, 4, 9]
# Blocks and iterators
File.open("data.txt") do |file|
file.each_line { |line| puts line }
end # File automatically closed
# Classes with attr_accessor
class User
attr_accessor :name, :email
def initialize(name, email)
@name = name
@email = email
end
def to_s
"#{name} <#{email}>"
end
end
# Rails ActiveRecord
class Article < ApplicationRecord
belongs_to :author
has_many :comments
validates :title, presence: true, length: { minimum: 5 }
scope :published, -> { where(published: true) }
scope :recent, -> { order(created_at: :desc).limit(10) }
end
# Query with ActiveRecord
Article.published
.where(author: current_user)
.recent
.includes(:comments)
# RSpec testing
describe Calculator do
it "adds two numbers" do
expect(Calculator.add(2, 3)).to eq(5)
end
end
Usage by Domain Popularity (Top 1M)
Usage by Domain Age
The average age of websites using Ruby is 11.1 years. The average OpenRank (measure of backlink strength) is 2.3.
Ruby Benefits
Developer Happiness: Designed for programmer joy. Readable, expressive syntax. Code reads like English. Less ceremony, more intent.
Rapid Development: Rails' conventions eliminate boilerplate. Generators scaffold applications. Migrations handle database changes. Prototype to production quickly.
Metaprogramming Power: Create domain-specific languages. Rails itself is a Ruby DSL. RSpec's expressive testing syntax. Extend the language for your domain.
Testing Culture: Ruby community pioneered TDD/BDD. RSpec and Cucumber are industry standards. Test-first development is the norm. High-quality, well-tested code.
Ruby 3.x Performance: YJIT compiler dramatically improves speed. 3x faster than Ruby 2. Competitive with interpreted language peers. Reduced hosting costs.
Mature Ecosystem: RubyGems with 170,000+ libraries. Rails 7 with Hotwire for modern frontends. Active community development and support.
Startup Proven: GitHub, Shopify, Airbnb, Stripe built with Ruby. Scales from MVP to billions in revenue. Proven production readiness.
Emerging Websites Using Ruby
| Website | IAB Category | Subcategory | OpenRank |
|---|---|---|---|
| talonmusic.com | Real Estate | Real Estate Buying and Selling | 0 |
| celebaddicts.com | Personal Finance | Personal Debt | 0 |
| chrisveber.com | Music and Audio | Country Music | 0 |
| otband.com | Style & Fashion | Travel Type | 0 |
| midwestprowrestling.com | Real Estate | Real Estate Buying and Selling | 0 |
Technologies Less Frequently Used with Ruby
| Technology | Co-usage Rate | Website |
|---|---|---|
| AB Tasty | 0% | https://www.abtasty.com |
| Acuity Scheduling | 0% | https://acuityscheduling.com |
| Addsearch | 0% | https://www.addsearch.com/ |
| AddShoppers | 0% | http://www.addshoppers.com |
| Adform | 0% | https://site.adform.com |
