Tilda Technology Intelligence

What is Tilda?

Tilda is a block-based website builder founded in 2014 in Moscow. The platform provides hundreds of pre-designed blocks that users combine to create websites, landing pages, and digital publications.

Tilda's approach emphasizes editorial design and typography. Originally created for online magazines and longform content, it evolved to support business websites, online stores, and portfolios.

Platform Features

Block Library

• 550+ Blocks: Pre-designed sections
• Categories: Headers, galleries, forms
• Zero Block: Custom design mode
• Typography: Editorial focused

E-commerce

• Store: Built-in shopping
• Payments: Multiple gateways
• Inventory: Product management
• Orders: Fulfillment tracking

Forms & CRM

• Forms: Lead capture
• CRM: Contact management
• Email: Newsletter sending
• Integrations: Zapier, webhooks

Common Applications

Landing Pages

Marketing teams create campaign pages by combining blocks. Quick assembly from pre-designed components speeds up launch cycles.

Digital Magazines

Publishers create longform editorial content with Tilda's typography-focused blocks. Stories flow naturally with visual elements.

Small Business Sites

Local businesses build professional websites without technical skills. Block combinations create unique layouts from common patterns.

Event Pages

Conference and event organizers create registration sites with countdown timers, speaker blocks, and schedule displays.

Developer Options

Zero Block CSS

/* Custom CSS in Zero Block */
.custom-button {
    background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
    border-radius: 30px;
    padding: 15px 40px;
    transition: transform 0.3s ease;
}

.custom-button:hover {
    transform: scale(1.05);
}

Custom Code

// Add to page HTML settings
<script>
// Custom JavaScript
$(document).ready(function() {
    // Tilda uses jQuery
    $('.t-btn').on('click', function() {
        gtag('event', 'cta_click', {
            'button_text': $(this).text()
        });
    });
});
</script>

API Access

Export pages as static HTML or access form submissions via API for external processing.

Pricing & Alternatives

Pricing Plans

• Free: 1 site, Tilda subdomain
• Personal: $10/month, 1 site
• Business: $20/month, 5 sites
• Business+: $25/month, HTML export

vs Webflow

• Approach: Tilda blocks, Webflow freeform
• Learning: Tilda easier start
• Control: Webflow more flexibility
• Price: Tilda more affordable

Strengths

• Fast page creation from blocks
• Beautiful typography options
• Built-in e-commerce
• Affordable pricing