Typeform Technology Intelligence

What is Typeform?

Typeform is a software platform that specializes in creating conversational forms and surveys. Founded in 2012 in Barcelona by David Okuniev and Robert Muñoz, Typeform reimagined how questions are asked online with its one-question-at-a-time interface.

Typeform's approach increases completion rates by making forms feel like conversations rather than interrogations. Features include conditional logic, integrations with hundreds of apps, embedded media, and beautiful designs. Typeform is used for surveys, quizzes, lead generation, and customer feedback. The platform processes over 500 million responses annually for customers including Apple, Airbnb, and Nike.

Key Features

Form Building

• Question Types: Multiple choice, rating, opinion scale
• Logic Jumps: Conditional question paths
• Calculator: Dynamic scoring and pricing
• Media: Images, videos, GIFs

Design

• Themes: Pre-built visual styles
• Custom Branding: Colors, fonts, logos
• Backgrounds: Images and gradients
• Animations: Smooth transitions

Distribution

• Embed: Website and popup embeds
• Direct Link: Shareable URLs
• Email: Email campaign integration
• QR Codes: Physical distribution

Analysis

• Response Dashboard: Visual analytics
• Drop-off Analysis: Completion patterns
• Integrations: Send data to other tools
• Export: CSV, Excel, Google Sheets

Use Cases

Lead Generation

Marketing teams qualify leads through conversational forms. Progressive profiling gathers information without overwhelming. Logic routes leads to appropriate follow-up. Integration with CRM captures lead data automatically.

Customer Surveys

Companies collect customer feedback with engaging surveys. NPS and CSAT surveys measure satisfaction. Post-purchase surveys improve products. Higher response rates than traditional forms.

Quizzes and Assessments

Educators and marketers create interactive quizzes. Score calculation provides instant results. Outcome screens personalize follow-up. Lead magnets drive email signups.

Registration Forms

Event organizers collect registrations smoothly. Payment integration handles ticket sales. Conditional questions gather relevant details. Confirmation emails send automatically.

Employee Feedback

HR teams run engagement surveys. Anonymous responses encourage honesty. Pulse surveys track sentiment over time. Integration with HR systems for analysis.

Product Research

Product teams validate ideas with user research. Prototype feedback forms gather opinions. Feature prioritization surveys guide roadmaps. Video responses capture detailed feedback.

Code Examples

Standard Embed

<!-- Typeform Widget Embed -->
<div data-tf-widget="YOUR_FORM_ID" data-tf-medium="snippet"></div>
<script src="//embed.typeform.com/next/embed.js"></script>

Popup Embed

<!-- Popup on button click -->
<button data-tf-popup="YOUR_FORM_ID" data-tf-size="70">
    Open Survey
</button>
<script src="//embed.typeform.com/next/embed.js"></script>

<!-- Slider popup -->
<button data-tf-slider="YOUR_FORM_ID" data-tf-position="right">
    Feedback
</button>

JavaScript SDK

import { createPopup, createWidget } from '@typeform/embed';

// Create popup programmatically
const popup = createPopup('YOUR_FORM_ID', {
    hidden: {
        user_email: '[email protected]',
        source: 'website'
    },
    onSubmit: ({ responseId }) => {
        console.log('Form submitted:', responseId);
    }
});

// Open popup
popup.open();

// Create inline widget
createWidget('YOUR_FORM_ID', {
    container: document.getElementById('form-container'),
    height: 500
});

Responses API

// Fetch form responses
const response = await fetch(
    'https://api.typeform.com/forms/FORM_ID/responses',
    {
        headers: {
            Authorization: 'Bearer YOUR_TOKEN'
        }
    }
);

const data = await response.json();
console.log(data.items); // Response objects

Platform Comparison

Typeform vs Google Forms

• Design: Typeform far more polished
• Cost: Google Forms free
• Logic: Typeform more powerful
• Completion: Typeform higher rates

Typeform vs SurveyMonkey

• UX: Typeform more conversational
• Enterprise: SurveyMonkey more features
• Analysis: SurveyMonkey stronger analytics
• Design: Typeform more modern

Strengths

• Beautiful, conversational design
• Higher completion rates
• Strong integrations ecosystem
• Easy to use builder
• Mobile-optimized experience

Considerations

• Expensive for high volume
• Limited responses on free tier
• Less suitable for long surveys
• Slower than traditional forms
• Analytics less advanced