Wix Technology Intelligence

What is Wix?

Wix is a cloud-based website development platform enabling users to create professional websites without coding. Founded in 2006 in Israel, Wix hosts over 250 million websites globally. Its drag-and-drop interface and extensive app marketplace make website creation accessible to everyone.

Wix offers both a freeform editor (Wix Editor) and AI-powered design (Wix ADI) that creates sites based on user preferences. The platform includes hosting, security, and a domain. Wix ranges from free (with Wix branding) to premium plans with e-commerce and business features.

Beyond basic websites, Wix provides Wix Stores for e-commerce, Wix Bookings for appointments, Wix Restaurants for food service, and Wix Hotels for hospitality. Velo by Wix enables custom development with JavaScript for advanced users.

Wix Features

Drag-and-Drop Editor: Pixel-perfect positioning. Absolute creative freedom. Resize and move anything. Visual grid snapping.

Wix ADI: AI website builder. Answer questions, get a site. Automatic design. Content suggestions.

800+ Templates: Industry-specific designs. Mobile-optimized. Customizable layouts. Regular additions.

App Market: 500+ apps and integrations. Marketing tools. E-commerce extensions. Booking systems.

Wix Stores: Full e-commerce platform. Payment processing. Inventory management. Shipping options. Multi-channel selling.

Velo Platform: JavaScript development. Database collections. HTTP functions. Custom APIs. Advanced customization.

Wix Use Cases

Small Business: Local business websites. Service providers. Professional pages. Contact forms.

Online Stores: Product catalogs. Shopping carts. Payment processing. Order management.

Portfolios: Creative professionals. Photography sites. Design showcases. Video portfolios.

Restaurants: Menu display. Online ordering. Reservation systems. Delivery integration.

Service Booking: Appointment scheduling. Class registration. Fitness studios. Salons and spas.

Blogs: Personal blogs. Company blogs. Magazine-style layouts. Content marketing.

Wix Development

Velo by Wix Code Examples

// Page code (in Wix Editor)
import wixData from 'wix-data';
import wixLocation from 'wix-location';

$w.onReady(function () {
    // Query database collection
    wixData.query("Products")
        .eq("category", "featured")
        .limit(6)
        .find()
        .then((results) => {
            $w("#productsRepeater").data = results.items;
        });

    // Form submission
    $w("#submitButton").onClick(() => {
        const formData = {
            name: $w("#nameInput").value,
            email: $w("#emailInput").value,
            message: $w("#messageInput").value
        };

        wixData.insert("ContactSubmissions", formData)
            .then(() => {
                $w("#successMessage").show();
                $w("#contactForm").reset();
            })
            .catch((err) => {
                console.error(err);
            });
    });
});

// Backend code (backend/api.jsw)
import wixData from 'wix-data';
import { ok, notFound } from 'wix-http-functions';

export function get_products(request) {
    return wixData.query("Products")
        .find()
        .then((results) => {
            return ok({ body: results.items });
        });
}

Wix Benefits

No Coding Required: Visual drag-and-drop. Anyone can build. Intuitive interface. Quick results.

Design Freedom: Pixel-perfect control. Move anything anywhere. Total creative flexibility. Unique layouts.

All-Inclusive: Hosting included. SSL security. Global CDN. Automatic backups.

Free Option: Build free with Wix branding. Test before committing. Upgrade when ready. No credit card needed.

App Ecosystem: 500+ apps available. Third-party integrations. Extended functionality. Marketing tools.

Mobile Editor: Separate mobile customization. Mobile-specific layouts. Optimized experience. Mobile preview.

24/7 Support: Help center articles. Community forums. Phone support (premium). Live chat.