eSputnik Technology Intelligence

What is eSputnik?

eSputnik is a comprehensive marketing automation platform that enables businesses to create personalized, omnichannel customer communication campaigns. The platform combines email marketing, SMS messaging, web push notifications, and mobile app messaging into a unified system for customer engagement. eSputnik helps businesses deliver the right message through the right channel at the right time.

The platform excels in data-driven marketing automation with powerful segmentation and personalization capabilities. Businesses can create complex customer journeys based on behavior, preferences, and purchase history. eSputnik's AI-powered recommendations help optimize content and timing for maximum engagement.

eSputnik provides advanced email marketing features including drag-and-drop editors, dynamic content blocks, and A/B testing. The platform supports sophisticated trigger campaigns that respond to customer actions in real-time. Abandoned cart recovery, welcome series, and re-engagement campaigns are easily configured.

The CDP (Customer Data Platform) capabilities within eSputnik unify customer data from multiple sources. This consolidated view enables precise targeting and personalization across all marketing channels. Analytics dashboards provide insights into campaign performance and customer behavior.

Detection of eSputnik on a website indicates investment in sophisticated marketing automation. Businesses using eSputnik typically prioritize personalized customer experiences and data-driven marketing strategies across multiple communication channels.

eSputnik Platform Features

Email Marketing: Drag-and-drop email builder. Responsive templates library. Dynamic content personalization. A/B testing capabilities.

Omnichannel Messaging: SMS campaign management. Web push notifications. Mobile app messaging. Viber business messages.

Marketing Automation: Visual workflow builder. Trigger-based campaigns. Customer journey mapping. Behavioral automation rules.

Segmentation: Advanced audience segmentation. RFM analysis built-in. Behavioral segments. Dynamic segment updates.

Personalization: AI-powered recommendations. Dynamic product blocks. Personalized send times. Individual content optimization.

Customer Data Platform: Unified customer profiles. Multi-source data integration. 360-degree customer view. Real-time data sync.

Analytics: Campaign performance dashboards. Revenue attribution tracking. Engagement metrics. Customer lifecycle analytics.

eSputnik Use Cases

E-commerce Marketing: Abandoned cart recovery emails. Product recommendation campaigns. Post-purchase follow-ups. Loyalty program communications.

Customer Retention: Win-back campaigns for inactive customers. Personalized re-engagement messages. Churn prevention automation. Loyalty reward notifications.

Lead Nurturing: Welcome email series. Educational content delivery. Progressive profiling campaigns. Sales funnel automation.

Transactional Communications: Order confirmation messages. Shipping notifications. Appointment reminders. Account updates.

Promotional Campaigns: Sale announcements across channels. Seasonal promotion automation. Flash sale notifications. New product launches.

Customer Feedback: Post-purchase surveys. NPS collection campaigns. Review request automation. Feedback loop management.

eSputnik Integration Examples

JavaScript Tracking Setup

<!-- eSputnik tracking script -->
<script>
!function(t,e,c,n){var s=e.createElement(c);s.async=1,s.src='https://statics.esputnik.com/scripts/'+n+'.js';
var r=e.getElementsByTagName(c)[0];r.parentNode.insertBefore(s,r),
t['eS']=t['eS']||function(){(t['eS'].q=t['eS'].q||[]).push(arguments)}}
(window,document,'script','YOUR_ACCOUNT_KEY');

eS('init');
</script>

Contact Subscription

// Subscribe contact via JavaScript
eS('subscribe', {
    email: '[email protected]',
    firstName: 'John',
    lastName: 'Doe',
    phone: '+1234567890',
    groups: ['newsletter', 'promotions'],
    customFields: {
        city: 'New York',
        preferredCategory: 'Electronics'
    }
});

// Track page view
eS('sendEvent', 'PageView', {
    pageType: 'product',
    productId: 'SKU123',
    productName: 'Wireless Headphones',
    price: 99.99
});

E-commerce Events

// Track product view
eS('sendEvent', 'ProductViewed', {
    productId: 'SKU123',
    name: 'Wireless Headphones',
    price: 99.99,
    category: 'Electronics/Audio'
});

// Track add to cart
eS('sendEvent', 'AddToCart', {
    productId: 'SKU123',
    name: 'Wireless Headphones',
    price: 99.99,
    quantity: 1
});

// Track purchase
eS('sendEvent', 'Purchase', {
    orderId: 'ORDER-12345',
    totalCost: 109.99,
    products: [
        {
            productId: 'SKU123',
            name: 'Wireless Headphones',
            price: 99.99,
            quantity: 1
        }
    ]
});

REST API Integration

// PHP API integration
$apiUrl = 'https://esputnik.com/api/v1/';
$apiKey = 'YOUR_API_KEY';

// Add contact
$contact = [
    'channels' => [
        ['type' => 'email', 'value' => '[email protected]'],
        ['type' => 'sms', 'value' => '+1234567890']
    ],
    'firstName' => 'John',
    'lastName' => 'Doe',
    'groups' => [
        ['name' => 'Newsletter Subscribers']
    ]
];

$ch = curl_init($apiUrl . 'contact');
curl_setopt($ch, CURLOPT_HTTPHEADER, [
    'Authorization: Basic ' . base64_encode($apiKey),
    'Content-Type: application/json'
]);
curl_setopt($ch, CURLOPT_POST, true);
curl_setopt($ch, CURLOPT_POSTFIELDS, json_encode($contact));
curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);

$response = curl_exec($ch);

Trigger Campaign via API

// Node.js trigger email
const axios = require('axios');

async function sendTriggeredEmail(email, eventType, data) {
    const response = await axios.post(
        'https://esputnik.com/api/v1/event',
        {
            eventTypeKey: eventType,
            keyValue: email,
            params: data
        },
        {
            headers: {
                'Authorization': `Basic ${Buffer.from(API_KEY).toString('base64')}`,
                'Content-Type': 'application/json'
            }
        }
    );
    return response.data;
}

// Send abandoned cart email
sendTriggeredEmail('[email protected]', 'abandoned_cart', {
    cartItems: cartData,
    cartTotal: 199.99,
    checkoutUrl: 'https://store.com/checkout'
});

Why Marketers Choose eSputnik

True Omnichannel: Unified platform for all channels. Consistent customer experience. Coordinated messaging strategy. Single interface management.

Advanced Personalization: AI-driven recommendations. Individual customer journeys. Dynamic content adaptation. Behavioral targeting.

Powerful Automation: Visual workflow builder. Complex trigger scenarios. Real-time response to actions. Sophisticated campaign logic.

Data Unification: Built-in CDP capabilities. Customer 360 view. Multi-source integration. Actionable insights.

E-commerce Focus: Pre-built e-commerce workflows. Product recommendations. Cart abandonment recovery. Revenue tracking.

Scalability: Handles large contact lists. High-volume sending. Enterprise-grade infrastructure. Growing business support.

Support Quality: Dedicated customer success. Implementation assistance. Best practices guidance. Responsive technical support.