Forward to: Brand Safety Team

Brand Protection
Workflows

Ten agent workflows for the Brand Safety Team — automated counterfeit seller detection, unauthorized reseller monitoring, brand impersonation tracking, gray market intelligence, domain squatting defense, fake review network identification, MAP violation detection, brand reputation monitoring, takedown prioritization, and protection effectiveness scoring — providing comprehensive domain-level intelligence that transforms e-commerce brand protection.

1Counterfeit Seller & Product Detection

AI agent detects counterfeit sellers and products across the web by analyzing domain patterns, page content, pricing anomalies, and web infrastructure signals to identify unauthorized sellers before they damage brand value and consumer trust.

1
Scan for Counterfeit Product Domains
/products /pricing /about /legal Domain Ages OpenPageRank Web Filtering
COUNTERFEIT DETECTION SCAN — BRAND "LUXECRAFT" ════════════════════════════════════════════════════════════ BRAND: LuxeCraft (premium home accessories) AUTHORIZED DOMAINS: 3 (luxecraft.com, luxecraft.co.uk, luxecraft-wholesale.com) UNAUTHORIZED DOMAINS DETECTED: 28 HIGH-RISK COUNTERFEIT DOMAINS: luxecraft-outlet-sale.com Domain Age: 18 days | Country: China | PageRank: 0.4 /products: Full catalog copy — 340 products listed /pricing: 60-80% below MSRP — counterfeit pricing /about: "Official LuxeCraft Outlet" — false claims /legal: No terms of service, no company registration Web Filtering: Flagged as "Newly Observed Domain" RISK: HIGH — Active counterfeit store, accepting orders luxe-craft-deals.shop Domain Age: 34 days | Country: Vietnam | PageRank: 0.2 /products: 87 popular items copied with brand imagery /pricing: 70% below MSRP RISK: HIGH — Same hosting pattern as known fraud ring luxecraft-factory-direct.net Domain Age: 92 days | Country: Malaysia | PageRank: 1.1 /products: 42 products, mix of genuine images and stock photos RISK: MODERATE — Possible gray market or counterfeit
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Identify Counterfeit Network Patterns
Counterfeit Network
Coordinated Counterfeit Ring — 14 of 28 detected domains share identical hosting infrastructure (IP: 103.x.x.x), same registrar, and template-based /about pages. All registered within a 10-day window. Pattern matches an active Southeast Asian counterfeit operation targeting multiple premium brands simultaneously.
CRITICAL — 14-domain counterfeit ring targeting your brand
Trend Alert
Counterfeit Volume Increasing — 28 unauthorized domains detected this month vs. 12 last month. 133% increase in counterfeit activity. Seasonal pattern analysis suggests pre-holiday surge in counterfeit site creation. Domain intelligence shows 8 more domains in registration pipeline matching brand name patterns.
ESCALATING — Counterfeit volume up 133% month-over-month
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Track Counterfeit Domain Lifecycle
Counterfeit Domain Activity — Last 90 Days
2025-12-02 First cluster of 6 counterfeit domains registered — holiday preparation
2025-12-18 /products pages populated on all 6 — going live before Christmas
2026-01-05 Second cluster of 8 domains registered — same hosting pattern
2026-01-22 14 additional domains detected — ring expanding rapidly
2026-02-10 8 new domains in registration pipeline — next wave imminent
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Generate Counterfeit Intelligence Report

Counterfeit Detection Report — LuxeCraft

THREAT SUMMARY ──────────────────────────────────────── Unauthorized domains: 28 active | Pipeline: 8 more detected Counterfeit rings: 1 major ring (14 domains) Month-over-month trend: +133% increase Estimated revenue loss: $420K-$680K monthly PRIORITY ACTIONS 1. Emergency takedown: 14 ring-connected domains (UDRP + hosting abuse) 2. Registrar alert: Block 8 pipeline domains pre-launch 3. File coordinated abuse reports with shared hosting provider 4. Implement weekly counterfeit monitoring cadence

2Unauthorized Reseller Monitoring

AI agent monitors for unauthorized resellers by analyzing domain intelligence to distinguish legitimate authorized dealers from gray market operators, MAP violators, and diversion sellers — protecting channel integrity and pricing discipline.

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Map Authorized vs. Unauthorized Resellers
/products /pricing /partners /about Domain Ages OpenPageRank
UNAUTHORIZED RESELLER SCAN — BRAND "TECHPRO" ════════════════════════════════════════════════════════════ AUTHORIZED RESELLERS: 45 (per partner agreement records) DOMAINS SELLING TECHPRO PRODUCTS: 128 UNAUTHORIZED RESELLERS: 83 UNAUTHORIZED RESELLER BREAKDOWN: CLEAR VIOLATIONS (34 sellers): Using TechPro branding without authorization /products pages with full product catalog Not listed on TechPro /partners page Example: techpro-warehouse.com — PR: 3.4, Age: 2 yrs GRAY MARKET SUSPECTED (28 sellers): Selling genuine products below MAP price /pricing pages show 15-30% below authorized price Example: discount-tech-supply.com — PR: 4.1, Age: 4 yrs UNKNOWN / REQUIRES REVIEW (21 sellers): Listing some TechPro products alongside competitors May be authorized through sub-distribution channels Example: enterprise-it-solutions.com — PR: 5.2, Age: 8 yrs
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Detect MAP Violations
MAP Violation
Systematic MAP Violations — 28 gray market sellers consistently pricing 15-30% below MAP. Cross-referencing /about pages reveals 12 are operated by the same parent company (shared /legal terms, identical /contact addresses). This coordinated gray market operation is undermining pricing discipline across your authorized channel.
CHANNEL DAMAGE — Coordinated gray market operation eroding margins
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Generate Channel Protection Report

Unauthorized Reseller Report

CHANNEL INTEGRITY SUMMARY ──────────────────────────────────────── Total sellers: 128 | Authorized: 45 (35%) Unauthorized: 83 (65%) | Clear violations: 34 Gray market: 28 | Under review: 21 Coordinated operations: 1 ring (12 domains, 1 parent company) ENFORCEMENT PRIORITIES 1. Cease-and-desist: 34 clear violation sellers 2. Investigate gray market supply chain — trace product diversion 3. Review 21 unknown sellers for sub-distribution authorization 4. Strengthen authorized dealer agreements with exclusivity clauses

3Brand Impersonation & Phishing Detection

AI agent detects brand impersonation websites and phishing domains by analyzing visual similarity, content copying patterns, domain name variations, and web infrastructure signals to protect customers from scams and preserve brand trust.

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Detect Brand Impersonation Domains
/about /products /login /contact Domain Ages Web Filtering
BRAND IMPERSONATION SCAN — "NOVASTORE" ════════════════════════════════════════════════════════════ LEGITIMATE DOMAIN: novastore.com IMPERSONATION DOMAINS FOUND: 19 CRITICAL PHISHING DOMAINS: novastore-login.com Domain Age: 4 days | Web Filtering: Phishing /login: Exact copy of novastore.com login page THREAT: Active credential harvesting — customers at risk nova-store-support.com Domain Age: 11 days | Web Filtering: Suspicious /contact: Fake support portal collecting personal data /about: "Official NovaStore Customer Support" THREAT: Social engineering — impersonating support team TYPOSQUATTING DOMAINS: novastor.com — Age: 3 years, redirects to competitor nova-store.com — Age: 180 days, parked with brand ads novastores.com — Age: 90 days, affiliate fraud site novastore.shop — Age: 22 days, counterfeit store
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Assess Customer Impact Risk
Phishing Alert
Active Credential Harvesting — novastore-login.com has an exact copy of the NovaStore /login page with form submission redirecting to an external server. Domain was registered 4 days ago and Web Filtering classifies it as phishing. Estimated customer exposure: 2,000-5,000 visitors based on similar phishing campaigns.
EMERGENCY — Active phishing site harvesting customer credentials
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Generate Brand Impersonation Report

Brand Impersonation Threat Report

IMPERSONATION SUMMARY ──────────────────────────────────────── Total impersonation domains: 19 Active phishing: 2 (credential harvesting) Typosquatting: 4 domains Counterfeit stores: 8 Parked/inactive: 5 EMERGENCY RESPONSE PLAN 1. Takedown novastore-login.com — active phishing (report to registrar + hosting) 2. Takedown nova-store-support.com — social engineering risk 3. Acquire defensive domains: novastor.com, nova-store.com 4. Alert customer base about phishing campaign

4Domain Squatting & Defensive Registration

AI agent monitors for brand-related domain squatting across all TLDs and provides defensive registration recommendations by analyzing registration patterns, squatter behavior, and domain value signals to protect brand digital assets proactively.

1
Scan Brand-Related Domain Registrations
/about /products /legal Domain Ages Countries OpenPageRank
DOMAIN SQUATTING ANALYSIS — BRAND "BRIGHTLINE" ════════════════════════════════════════════════════════════ OWNED DOMAINS: 12 (brightline.com + variants) BRAND-RELATED DOMAINS IN DATABASE: 84 SQUATTED DOMAINS: 72 SQUATTING CATEGORIES: COMPETITOR REDIRECTS (8 domains): brightline-alternative.com → redirects to competitor brightline-vs-rivalco.com → redirects to competitor Active competitive hijacking of brand traffic PARKED/MONETIZED (34 domains): brightline.co, brightline.io, brightline.shop All showing advertising or "for sale" pages Estimated acquisition cost: $500-$15,000 per domain MALICIOUS (12 domains): brightline-login.xyz, brightline-account.com Phishing or malware distribution potential GEOGRAPHIC GAPS (18 domains): brightline.de, brightline.fr, brightline.jp, brightline.cn Not owned by brand — registered by local entities Risk increases with international expansion plans
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Prioritize Defensive Acquisitions
Defensive Priority
Geographic Domain Gap + Expansion Plans — brightline.de and brightline.fr are held by domain squatters while company plans EU expansion (detected via /careers hiring "EU Market Manager"). Acquiring these domains now at $2,000-$5,000 each is far cheaper than post-announcement pricing or UDRP proceedings.
TIME-SENSITIVE — Acquire before EU expansion announcement
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Generate Domain Portfolio Report

Domain Portfolio & Squatting Report

DOMAIN PORTFOLIO STATUS ──────────────────────────────────────── Owned domains: 12 | Squatted: 72 Competitor redirects: 8 (active brand hijacking) Parked/monetized: 34 | Malicious: 12 Geographic gaps: 18 country TLDs unprotected ACQUISITION & PROTECTION PRIORITIES 1. UDRP filing: 8 competitor redirect domains (clear bad faith) 2. Emergency takedown: 12 malicious domains 3. Acquire brightline.de, brightline.fr before EU expansion 4. Budget $35K-$50K for strategic domain portfolio expansion

5Fake Review Network Identification

AI agent identifies fake review networks and astroturfing operations by analyzing domain patterns, website infrastructure connections, and coordinated behavior signals across review platforms to protect marketplace integrity and consumer trust.

1
Detect Fake Review Infrastructure
/about /products /blog Domain Ages OpenPageRank Web Filtering
FAKE REVIEW NETWORK DETECTION — MARKETPLACE SCAN ════════════════════════════════════════════════════════════ REVIEW DOMAINS ANALYZED: 4,200 SUSPICIOUS NETWORKS DETECTED: 3 NETWORK 1 — "REVIEW FACTORY RING": COORDINATED REVIEW SITES (22 domains): bestproduct-reviews2026.com — Age: 45 days, PR: 0.8 honest-home-reviews.com — Age: 38 days, PR: 0.6 top10-furniture-picks.com — Age: 52 days, PR: 1.1 ... and 19 more domains NETWORK INDICATORS: All 22 domains: same hosting provider (Cloudflare + shared origin) All registered within 60-day window All /about pages use same template structure All /blog posts reference same 15 sellers on our marketplace Cross-linking pattern: each site links to 4-6 others in network Web Filtering: 14 flagged as "Spam" or "Deceptive" AFFECTED SELLERS ON OUR MARKETPLACE: 15 Average review count boost: +340 reviews per seller Average rating inflation: +1.2 stars above organic baseline
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Trace Review-to-Seller Connections
Network Analysis
Seller-to-Review Site Connection — 15 marketplace sellers share payment processing infrastructure with 22 review domains. Domain registration contact patterns reveal 8 of 15 sellers are operated by the same entity. This coordinated operation has artificially inflated ratings for $2.8M in monthly GMV across our marketplace.
MARKETPLACE INTEGRITY — $2.8M GMV tainted by fake reviews
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Generate Review Integrity Report

Fake Review Network Report

NETWORK SUMMARY ──────────────────────────────────────── Fake review networks: 3 detected Total fake review domains: 47 Affected marketplace sellers: 15 (8 same entity) Tainted GMV: $2.8M monthly Rating inflation: +1.2 stars average ENFORCEMENT ACTIONS 1. Suspend 8 coordinated seller accounts immediately 2. Remove 5,100 fake reviews linked to network domains 3. Flag remaining 7 sellers for enhanced review verification 4. Implement domain-based review source validation

6MAP Violation Detection & Enforcement

AI agent monitors Minimum Advertised Price compliance across all online sellers by analyzing /pricing and /products pages to detect violations, identify systematic offenders, and prioritize enforcement actions to maintain pricing integrity.

1
Scan Pricing Across All Seller Domains
/pricing /products /about Domain Ages OpenPageRank
MAP COMPLIANCE SCAN — 340 PRODUCT SKUS ════════════════════════════════════════════════════════════ SKUS MONITORED: 340 (MAP-protected products) SELLER DOMAINS SCANNED: 128 MAP VIOLATIONS DETECTED: 47 across 23 sellers WORST OFFENDERS: bargain-tech-world.com — 14 SKU violations Average discount below MAP: 22% /pricing: Dynamic pricing engine detected (prices change hourly) Domain Age: 3 years | PageRank: 4.2 REPEAT OFFENDER — 3rd consecutive month techdeals-unlimited.com — 11 SKU violations Average discount below MAP: 18% /products: Bundle pricing used to circumvent MAP EVASION TECHNIQUE: Bundling to hide per-unit pricing clearance-electronics.com — 8 SKU violations Average discount below MAP: 12% /about: Claims "authorized liquidation partner" POSSIBLE: Legitimate liquidation or unauthorized seller
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Detect MAP Evasion Techniques
Evasion Detection
Bundling Evasion Pattern — 6 sellers using product bundling on /products pages to circumvent MAP enforcement. By pairing MAP-protected SKUs with low-value accessories at a "bundle discount," the effective per-unit price drops 15-25% below MAP while technically advertising a "bundle price." This technique has spread to 6 sellers in 2 months.
POLICY GAP — Bundle pricing exploiting MAP enforcement loophole
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Generate MAP Compliance Report

MAP Compliance Enforcement Report

COMPLIANCE OVERVIEW ──────────────────────────────────────── Sellers monitored: 128 | Compliant: 105 (82%) Violating: 23 sellers (47 SKU violations) Repeat offenders: 8 sellers (3+ months) Evasion techniques detected: Bundling (6 sellers), Dynamic pricing (3) ENFORCEMENT RECOMMENDATIONS 1. Final warning: bargain-tech-world.com (3rd month of violations) 2. Update MAP policy to address bundling loophole 3. Implement real-time MAP monitoring for dynamic pricing sellers 4. Recognize 105 compliant sellers with preferred partner status

7Gray Market & Diversion Intelligence

AI agent tracks gray market product diversion by analyzing geographic pricing patterns, cross-border seller activity, and supply chain signals across the domain landscape to identify where products are being diverted from authorized channels.

1
Detect Cross-Border Diversion Patterns
/products /pricing /about /contact Countries Domain Ages
GRAY MARKET DIVERSION TRACKING — GLOBAL ANALYSIS ════════════════════════════════════════════════════════════ MARKETS ANALYZED: 14 countries DIVERSION ROUTES DETECTED: 4 PRIMARY DIVERSION ROUTE: ROUTE 1: EU → US Gray Market Source: EU-region seller domains with /pricing in EUR Destination: US-facing domains with /pricing in USD Price gap: EU wholesale (-40%) vs US retail euro-electronics-wholesale.de — Germany /products: Full catalog at EU wholesale pricing /about: "B2B wholesale distributor" — legitimate but diverted premium-tech-usa.com — US /products: Same catalog at 20% below US MAP /contact: Miami address | /about: "Direct import specialist" Same product images as EU wholesaler DIVERSION: EU wholesale → US gray market resale
2
Map Diversion Supply Chain
Diversion Route
EU-to-US Diversion Pipeline — Domain intelligence reveals 8 US-based domains sourcing from 3 EU wholesale domains. Shared hosting patterns and cross-referenced /contact pages confirm the supply chain connection. Estimated annual diversion volume: $4.2M, undermining US authorized channel by 8% of revenue.
REVENUE IMPACT — $4.2M annual gray market diversion detected
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Generate Diversion Intelligence Report

Gray Market Diversion Report

DIVERSION ANALYSIS ──────────────────────────────────────── Active diversion routes: 4 Primary route: EU → US ($4.2M annual) Secondary routes: Asia → EU, LATAM → US, ME → Asia Total gray market volume: ~$8.6M annually SUPPLY CHAIN REMEDIATION 1. Audit EU wholesale distributor — enforce territorial restrictions 2. Implement serialized tracking for high-value SKUs 3. Harmonize cross-region pricing to reduce arbitrage incentive 4. Strengthen distributor agreements with anti-diversion clauses

8Brand Reputation & Sentiment Monitoring

AI agent monitors brand reputation across the web by analyzing mentions on blog pages, press pages, review sites, and social commerce domains to track sentiment trends, detect reputation threats, and measure brand health over time.

1
Track Brand Mentions Across Domain Landscape
/blog /press /products /about IAB Categories OpenPageRank Personas
BRAND REPUTATION MONITOR — "GREENLEAF ORGANICS" ════════════════════════════════════════════════════════════ DOMAINS MENTIONING BRAND: 340 SENTIMENT BREAKDOWN: POSITIVE MENTIONS (218 domains — 64%): High-authority review sites (PR > 5.0): 34 domains /blog posts: 89 positive product reviews /press: 12 brand feature articles /products: 83 retailer listings with positive descriptions NEUTRAL MENTIONS (78 domains — 23%): Product comparison sites: 42 domains Industry news: 28 domains Directory listings: 8 domains NEGATIVE MENTIONS (44 domains — 13%): Consumer complaint sites: 8 domains /blog: 22 negative reviews (sustainability claims questioned) /press: 4 investigative articles about "greenwashing" Social media aggregator domains: 10 with negative threads EMERGING THREAT: "Greenwashing" narrative gaining traction /blog articles questioning sustainability claims: +340% in 60 days
2
Detect Reputation Crisis Signals
Reputation Crisis
"Greenwashing" Narrative Accelerating — High-authority domains (PageRank 6.0+) publishing investigative content about sustainability claims increased from 1 to 4 in 60 days. /blog content across 22 domains questioning organic certifications. Persona analysis shows "Eco-Conscious Consumer" segment (your core audience) most exposed to this narrative.
CRISIS RISK — Greenwashing narrative targeting core customer persona
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Generate Brand Health Report

Brand Reputation Health Report

BRAND HEALTH METRICS ──────────────────────────────────────── Overall sentiment: 64% positive (down from 78% last quarter) Negative trend: +340% increase in critical content Key threat: "Greenwashing" narrative on high-authority domains Core audience exposure: HIGH — eco-conscious persona targeted CRISIS RESPONSE PLAN 1. Publish transparency report with certification documentation 2. Engage with high-authority critical publishers directly 3. Amplify 218 positive mention domains via partnership 4. Launch /sustainability page update with third-party audit results

9Takedown Prioritization & Automation

AI agent prioritizes and streamlines brand protection takedown actions by scoring infringing domains based on customer exposure risk, revenue impact, domain authority, and legal viability to maximize enforcement effectiveness with limited resources.

1
Score & Prioritize Infringing Domains
/products /pricing /login /legal OpenPageRank Domain Ages Web Filtering
TAKEDOWN PRIORITIZATION ENGINE — 86 INFRINGING DOMAINS ════════════════════════════════════════════════════════════ TOTAL INFRINGING DOMAINS: 86 SCORING FACTORS: Customer risk, Revenue impact, PageRank, Legal viability PRIORITY TIER 1 — IMMEDIATE ACTION (12 domains): Score: 90-100 | Active phishing + high traffic potential brand-login-secure.com — Score: 98 | Phishing | PR: 2.1 brand-outlet-official.com — Score: 95 | Counterfeit | PR: 3.8 brand-clearance-store.com — Score: 92 | Counterfeit | PR: 3.4 Recommended: Emergency registrar abuse report + hosting takedown PRIORITY TIER 2 — THIS WEEK (28 domains): Score: 70-89 | Counterfeit or unauthorized with moderate traffic Recommended: UDRP filing + cease-and-desist letters PRIORITY TIER 3 — THIS MONTH (46 domains): Score: 40-69 | Low traffic, parked, or minimal customer exposure Recommended: Batch DMCA notices + monitoring
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Track Takedown Effectiveness
Enforcement Metrics
Takedown Success Rate: 74% — Of 120 takedown actions in Q4 2025, 89 were successful. Emergency abuse reports: 95% success in 48 hours. UDRP filings: 82% success in 45 days. DMCA notices: 61% success rate. Domain intelligence shows 18 previously taken-down operators have re-registered under new domains — they need persistent monitoring.
RECIDIVISM — 18 operators re-registered after takedown
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Generate Enforcement Effectiveness Report

Takedown Effectiveness Report

ENFORCEMENT METRICS — Q4 2025 ──────────────────────────────────────── Domains actioned: 120 | Successful: 89 (74%) Emergency takedowns: 95% success UDRP success: 82% | DMCA success: 61% Recidivist operators: 18 (re-registered new domains) PROCESS IMPROVEMENTS 1. Target 12 Tier 1 domains for emergency takedown this week 2. Implement recidivist operator tracking (infrastructure fingerprinting) 3. Improve DMCA success rate — switch to direct hosting abuse reports 4. Track ROI: each successful takedown saves est. $8,400 in brand damage

10Brand Protection Effectiveness Scoring

AI agent generates comprehensive brand protection effectiveness scores by combining counterfeit detection rates, takedown success metrics, channel integrity measurements, and reputation health indicators into a unified dashboard for executive reporting.

1
Calculate Brand Protection Index
/products /pricing /about /legal OpenPageRank Domain Ages Web Filtering
BRAND PROTECTION INDEX — QUARTERLY SCORECARD ════════════════════════════════════════════════════════════ SCORING DIMENSIONS: Detection, Enforcement, Prevention, Reputation BRAND PROTECTION INDEX: 71/100 Detection Score: 82/100 Counterfeit domains found: 28 | Gray market: 18 Fake review networks: 3 | Impersonation sites: 19 Coverage: 92% of brand-related domains monitored Enforcement Score: 74/100 Takedown success rate: 74% | Average time: 6.2 days UDRP win rate: 82% | Recidivism rate: 15% Prevention Score: 58/100 Defensive domains owned: 12 of 84 brand-related (14%) MAP compliance: 82% | Channel integrity: 35% authorized Reputation Score: 72/100 Positive sentiment: 64% (down from 78%) Crisis indicators: 1 active threat (greenwashing)
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Benchmark Against Industry Standards
Industry Benchmark
Below Industry Average on Prevention — Your Brand Protection Index of 71 is slightly below the e-commerce industry average of 74. The critical gap is in Prevention (58 vs. industry avg 72). Companies with Prevention scores above 75 experience 60% fewer counterfeit incidents. Investing in defensive domain registration would have the highest ROI.
IMPROVEMENT NEEDED — Prevention score 14 points below industry average
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Track Protection Score Trends
Brand Protection Index — Quarterly Trend
Q1 2025 Index: 62/100 — Detection: 68, Enforcement: 64, Prevention: 52, Reputation: 78
Q2 2025 Index: 66/100 — Detection: 74, Enforcement: 68, Prevention: 54, Reputation: 76
Q3 2025 Index: 69/100 — Detection: 78, Enforcement: 72, Prevention: 56, Reputation: 74
Q4 2025 Index: 71/100 — Detection: 82, Enforcement: 74, Prevention: 58, Reputation: 72
Q1 2026 Target: 80/100 — Focus on Prevention (58→72) and Reputation (72→80)
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Generate Executive Protection Report

Brand Protection Executive Report

PROTECTION INDEX: 71/100 (Industry Avg: 74) ──────────────────────────────────────── Best dimension: Detection (82) — strong monitoring in place Worst dimension: Prevention (58) — defensive gaps critical Trend: +9 points over 4 quarters (improving) Target: 80/100 by Q1 2026 EXECUTIVE PRIORITIES — Q1 2026 1. Prevention investment: Acquire 30+ defensive domains ($35-50K) 2. Reputation crisis: Address greenwashing narrative urgently 3. Channel enforcement: Increase authorized seller ratio from 35% to 50% 4. Maintain detection excellence — 82 score is above industry average
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