Forward to: Strategy Team

Competitive Intelligence
Workflows

Ten agent workflows for the Strategy Team — competitor product monitoring, pricing analysis, market share tracking, distribution strategy intelligence, M&A signal detection, digital transformation benchmarking, talent war intelligence, brand positioning analysis, market entry detection, and strategic planning support.

1Competitor Product Monitoring

AI agent monitors competitor insurance carriers' product launches, coverage enhancements, and market positioning through their web presence — tracking /products, /pricing, and /press pages for strategic intelligence.

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Competitor Product Monitoring
/products/pricing/press/blog
COMPETITOR PRODUCT MONITORING — 24 CARRIERS TRACKED ════════════════════════════════════════════════════════ NEW PRODUCT LAUNCHES DETECTED: travelers.com /products: NEW — "CyberFirst for Small Business" — bundled cyber+GL /pricing: Starting at $47/month — aggressive SMB pricing /press: "Investing $200M in small commercial digital platform" THREAT: Direct competitor to our small commercial package libertymutual.com /products: NEW — Parametric weather coverage for agriculture /blog: "AI-powered instant claims for weather events" OPPORTUNITY: We have no agricultural parametric offering NO CHANGES — 18 carriers (stable competitive landscape)
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Assess Strategic Impact
Product Intelligence
Competitive Analysis — 8 new competitor products detected this quarter, 3 directly competing with our offerings. Our product development team needs to respond to bundled cyber+GL trend within 90 days.
New competitor products: 3 direct threats identified

2Pricing Strategy Analysis

AI agent analyzes competitor pricing strategies by monitoring pricing page changes, rate filing data, and promotional offerings — informing our competitive pricing decisions.

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Pricing Strategy Analysis
/pricing/products/press
COMPETITOR PRICING ANALYSIS — COMMERCIAL LINES ════════════════════════════════════════════════════════ RATE MOVEMENT TRACKER: thehartford.com /pricing: Small BOP: Reduced 5% — competitive pressure Commercial auto: Increased 12% — loss driven chubb.com /pricing: Cyber: New tiered pricing — security-score based D&O: Flat — no changes detected progressive.com /pricing: Commercial auto: "Usage-based pricing" for fleets launched DISRUPTIVE: Pay-per-mile model challenges traditional pricing OUR POSITION: BOP: Competitive (within 3% of market) Auto: Above market by 8% — losing quotes Cyber: No security-score pricing — falling behind

3Market Share Tracking

AI agent tracks market share movements by monitoring competitor growth signals — hiring patterns, office expansions, press releases, and web traffic indicators that reveal competitive positioning.

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Market Share Tracking
/careers/press/about/contact
MARKET SHARE INTELLIGENCE — COMMERCIAL INSURANCE ════════════════════════════════════════════════════════ GROWTH SIGNAL ANALYSIS: GAINING SHARE — Watch closely: bfrinsurance.com /careers: +67 positions (up 340% YoY) /press: "BFR Insurance surpasses $2B in written premium" /contact: 4 new office locations opened Aggressive growth — targeting our mid-market segment LOSING SHARE — Potential opportunity: oldguardmutual.com /careers: Down 45% — hiring freeze signals /press: CEO retirement, no successor named /about: Removed market leadership claims OPPORTUNITY: Target their accounts during transition

4Distribution Strategy Intelligence

AI agent monitors competitor distribution strategies — new agency appointments, digital platform investments, and channel changes that reveal strategic priorities.

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Distribution Strategy Intelligence
/partners/products/press/careers
DISTRIBUTION STRATEGY INTELLIGENCE ════════════════════════════════════════════════════════ COMPETITOR DISTRIBUTION MOVES: nationwide.com /partners: Added 3 InsurTech partnerships (digital distributors) /press: "Nationwide launches embedded insurance API" TREND: Direct digital distribution bypassing traditional agencies erieinsurance.com /partners: Deepening exclusive agency model /careers: Hiring 40 agency development managers Counter-trend: Doubling down on agency relationships STRATEGIC IMPLICATIONS: Market bifurcating: Digital-first vs. agency-deepening Our position: Middle — need to pick a lane or do both well

5M&A Signal Detection

AI agent detects M&A activity signals in the insurance market — tracking leadership changes, strategic reviews, and financial indicators that precede mergers and acquisitions.

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M&A Signal Detection
/press/leadership/investors/careers
M&A SIGNAL DETECTION — INSURANCE MARKET ════════════════════════════════════════════════════════ STRONG M&A SIGNALS: midwestspecialty.com /leadership: CEO and CFO both departed within 60 days /press: "Strategic alternatives review announced" /careers: All hiring frozen /investors: Added "financial advisors retained" language SIGNAL: Likely acquisition target — 90% probability Premium: ~$800M | Specialty: Construction & Energy MODERATE SIGNALS: regionalcarrierz.com /press: "Evaluating strategic partnerships" Possible joint venture or partial acquisition IMPLICATIONS FOR US: If Midwest Specialty acquired by competitor: $34M shared book at risk If we acquire: $800M premium + construction specialty

6Digital Transformation Benchmarking

AI agent benchmarks digital transformation progress across insurance carriers — comparing web sophistication, digital product offerings, and technology adoption signals.

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Digital Transformation Benchmarking
/products/api/docs/blog/careers
DIGITAL TRANSFORMATION BENCHMARK — TOP 20 CARRIERS ════════════════════════════════════════════════════════ DIGITAL MATURITY RANKING: #1 progressive.com — Score: 94/100 /api: Full REST API, real-time quoting | /docs: Extensive /products: All available digitally | /careers: 340 tech roles #5 travelers.com — Score: 82/100 /api: Partner APIs available | /products: Digital portal #12 Our company — Score: 61/100 /api: Limited | /products: Partially digital /careers: Only 12 tech positions (vs. 340 at Progressive) #20 oldguardmutual.com — Score: 28/100 Minimal digital presence, paper-based processes GAP: We rank 12th — need to accelerate digital investment Priority: API development, digital quoting, self-service portal

7Talent War Intelligence

AI agent monitors talent market dynamics across insurance carriers — tracking who is hiring, what roles are growing, and where talent is flowing to inform workforce strategy.

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Talent War Intelligence
/careers/about/leadership/press
INSURANCE TALENT INTELLIGENCE — FEBRUARY 2026 ════════════════════════════════════════════════════════ TALENT MARKET SIGNALS: COMPETITORS AGGRESSIVELY HIRING: Data scientists: Progressive (12), Travelers (8), Hartford (6) Our open data science roles: 2 (significantly behind) Cyber underwriters: Coalition (18), At-Bay (12), Beazley (8) Our open cyber roles: 4 (adequate but not leading) ROLE GROWTH TRENDS (from /careers analysis): Fastest growing: AI/ML Engineers (+89% YoY) Growing: Cyber underwriters (+34%) Declining: Traditional underwriters (-12%) Declining: Claims adjusters (-8%) — automation impact TALENT FLIGHT RISK: 3 competitors actively hiring our core skill sets Retention risk: Senior actuaries and data scientists

8Brand Positioning Analysis

AI agent analyzes competitor brand positioning by monitoring messaging changes, thought leadership content, and market positioning on their websites — informing our brand strategy.

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Brand Positioning Analysis
/about/blog/press/products
BRAND POSITIONING ANALYSIS — TOP 10 COMPETITORS ════════════════════════════════════════════════════════ POSITIONING SHIFTS DETECTED: statefarm.com /about: Previous: "Like a good neighbor" NEW: Adding "AI-powered protection" messaging /blog: 12 articles on AI/technology in 30 days Pivoting brand from traditional to tech-forward lemonade.com /about: Expanding from "instant insurance" to "business protection" /products: Added commercial lines for first time Entering our core market with consumer-first brand equity BRAND AUTHORITY (PageRank comparison): Geico: 8.4 | Progressive: 8.1 | State Farm: 7.9 Travelers: 7.2 | Our company: 5.8 Gap: Invest in content marketing and digital presence

9Market Entry Detection

AI agent detects new market entrants — InsurTech startups, non-traditional competitors, and big tech companies entering insurance through domain intelligence monitoring.

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Market Entry Detection
/about/products/pricing/investors
NEW MARKET ENTRANTS — INSURANCE DISRUPTION WATCH ════════════════════════════════════════════════════════ HIGH THREAT ENTRANTS: tessainsurance.ai — New InsurTech Domain age: 8 months | /investors: $120M Series B (a16z) /products: AI-native commercial insurance platform /pricing: 60-second quotes, 40% cheaper than traditional /careers: 87 positions — scaling rapidly THREAT LEVEL: HIGH — well-funded, targeting our segment amazoninsurance.com (reserved domain) Domain registered by Amazon Technologies Inc. No active page yet — but signals potential market entry NEW DOMAINS IN INSURANCE IAB (last 90 days): 234 InsurTech startups: 18 | MGA formations: 12 Monitoring all for competitive threat signals

10Strategic Planning Dashboard

AI agent generates comprehensive competitive intelligence dashboards — synthesizing competitor moves, market trends, threat assessments, and opportunity analysis for executive strategy sessions.

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Generate Strategic Intelligence Report
/about/products/press/investors

Competitive Intelligence Dashboard — Q1 2026

COMPETITIVE LANDSCAPE ──────────────────────────────────────── Carriers tracked: 24 | Product changes detected: 34 Pricing movements: 18 significant changes M&A signals: 2 strong, 4 moderate THREAT ASSESSMENT Immediate threats: 3 (bundled cyber, usage-based auto, AI-native) Emerging threats: 5 (InsurTech entries, big tech signals) Market exits creating opportunity: 4 carriers retreating STRATEGIC PRIORITIES 1. Launch bundled cyber+GL product (Q2 deadline to compete) 2. Develop security-score pricing for cyber (Q3 target) 3. Accelerate digital platform investment ($40M needed) 4. Pursue Midwest Specialty acquisition ($800M opportunity) COMPETITIVE ADVANTAGE FROM DOMAIN INTELLIGENCE Faster competitor detection: 14 days average lead time M&A signals identified: 2 targets before market awareness Product gap identification: 34 opportunities mapped
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