Forward to: Real Estate & Expansion

Store Location
Intelligence Workflows

Ten agent workflows for the Real Estate & Expansion team — site selection analysis, competitor store mapping, foot traffic intelligence, market saturation monitoring, lease expiration tracking, anchor tenant analysis, demographic targeting, cannibalization risk assessment, market gap identification, and location performance benchmarking — enabling data-driven store network planning.

1Competitor Store Network Mapping

AI agent monitors competitor domains to track store openings, closures, renovations, and expansion strategies — building a comprehensive competitive store network map.

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Map Competitor Store Networks
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COMPETITOR STORE NETWORK INTELLIGENCE — 45 BRANDS ════════════════════════════════════════════════════════ target.com /about: 12 new small-format stores announced for 2026 /press: Expanding into urban centers — NYC, SF, Chicago /careers: +340 store-level positions posted SIGNAL: Target encroaching on our urban footprint walmart.com /press: Closing 8 underperforming supercenter locations /press: Launching 20 "Neighborhood Market" format stores OPPORTUNITY: 3 Walmart closures near our expansion targets costco.com /about: 28 new warehouse locations planned globally /careers: Hiring in 6 new markets SIGNAL: Costco entering 2 markets where we have no presence NETWORK CHANGES (90 days): Competitor openings: 68 stores Competitor closures: 34 stores (potential sites)

2Market Gap Identification

AI agent analyzes demographic data, competitor coverage, and consumer behavior signals to identify underserved markets with high potential for new store locations.

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Identify Market Gaps
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MARKET GAP ANALYSIS ════════════════════════════════════════════════════════ TOP UNDERSERVED MARKETS: 1. Austin-Round Rock, TX Population growth: +4.8% YoY | Median income: $82K Competitor stores: 12 | Our stores: 0 OPPORTUNITY: High-growth, high-income, zero coverage 2. Boise, ID Population growth: +3.2% YoY | Median income: $68K Competitor stores: 6 | Our stores: 0 OPPORTUNITY: Emerging market, low competition 3. Raleigh-Durham, NC Population growth: +3.8% YoY | Median income: $75K Competitor stores: 14 | Our stores: 2 OPPORTUNITY: Undersaturated for market size TOTAL IDENTIFIED GAPS: 18 markets

3Lease & Real Estate Intelligence

AI agent monitors commercial real estate domains to track lease expirations, available retail spaces, anchor tenant changes, and rental rate trends across target markets.

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Track Real Estate Opportunities
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RETAIL REAL ESTATE INTELLIGENCE ════════════════════════════════════════════════════════ cbre.com /products: 24 Class A retail spaces available in target markets /press: Retail vacancy rates declining — lock in leases early simon.com — Simon Property Group /press: Renovating 8 malls in our target markets /about: Anchor tenant departures creating sublease opportunities SIGNAL: 3 former Sears/JCPenney spaces available regencycenters.com /products: New mixed-use developments in Austin and Raleigh /press: Offering tenant improvement packages OPPORTUNITY: Ground-floor retail in high-traffic developments AVAILABLE SITES IN TARGET MARKETS: 42

4Store Format Innovation Tracking

AI agent monitors competitor and industry domains to track store format innovations — pop-ups, dark stores, micro-fulfillment centers, and experiential retail concepts.

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Track Format Innovations
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STORE FORMAT INNOVATION INTELLIGENCE ════════════════════════════════════════════════════════ amazon.com /press: "Amazon Fresh" format expanding — 40 new locations /products: Cashier-less "Just Walk Out" in 22 stores THREAT: Amazon redefining grocery format expectations nordstrom.com /press: "Nordstrom Local" small-format — pickup/returns only /blog: 60% of online orders now picked up in-store SIGNAL: Small-format + BOPIS model proving successful nike.com /press: "Nike Live" community stores — hyper-local assortment /about: Experiential retail driving 3x dwell time EVALUATE: Localized assortment model for our brand FORMAT TRENDS: Small-format: +45% adoption across industry Dark stores: Growing for e-commerce fulfillment Experiential: Proven to increase basket size 22%

5Cannibalization Risk Assessment

AI agent analyzes existing store performance data alongside competitor and demographic signals to assess cannibalization risk for proposed new locations.

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Assess Cannibalization Risk
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CANNIBALIZATION RISK ANALYSIS ════════════════════════════════════════════════════════ Proposed: New store — Dallas Uptown Nearest existing store: 3.2 miles (Dallas North Park) Trade area overlap: 28% Cannibalization risk: MODERATE Net incremental sales: +$4.2M (after 12% cannibalization) RECOMMENDATION: Proceed — net positive impact Proposed: New store — Chicago Lincoln Park Nearest existing store: 1.8 miles (Chicago Gold Coast) Trade area overlap: 45% Cannibalization risk: HIGH Net incremental sales: +$1.1M (after 35% cannibalization) RECOMMENDATION: Defer — consider different neighborhood PIPELINE ASSESSMENT: Low risk: 8 locations | Moderate: 4 | High: 2

6Anchor Tenant & Co-Tenancy Analysis

AI agent monitors shopping center and mall domains to track anchor tenant changes, co-tenancy clauses, and traffic-driving tenant mix that impacts store performance.

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Analyze Anchor Tenant Changes
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ANCHOR TENANT INTELLIGENCE ════════════════════════════════════════════════════════ ANCHOR DEPARTURES (Impact on our stores): Westfield Mall, San Jose — Our store #142 macys.com: Closing anchor location Mar 2026 Traffic impact: Estimated -18% foot traffic ALERT: Evaluate co-tenancy clause — lease renegotiation? ANCHOR ARRIVALS (Positive for our stores): River Oaks Shopping, Houston — Our store #089 wholefoodsmarket.com: Opening new location Q3 2026 Traffic impact: Estimated +25% foot traffic SIGNAL: Premium grocery anchor will boost our demographics ANCHOR CHANGES (90 days): Departures near our stores: 4 Arrivals near our stores: 6 Net traffic impact: Slightly positive overall

7Demographic Trend Monitoring

AI agent tracks demographic shifts — population growth, income changes, urbanization patterns, and consumer preference evolution — to inform long-term location strategy.

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Monitor Demographic Trends
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DEMOGRAPHIC TREND INTELLIGENCE ════════════════════════════════════════════════════════ FASTEST GROWING MARKETS (Our target demo: 25-54, $60K+): Austin, TX: +4.8% target demo growth Phoenix, AZ: +3.9% target demo growth Nashville, TN: +3.6% target demo growth Raleigh, NC: +3.4% target demo growth DECLINING MARKETS (Watch list): Detroit, MI: -1.2% target demo — 3 stores Cleveland, OH: -0.8% target demo — 2 stores ACTION: Review store performance in declining markets URBANIZATION TRENDS: Suburban migration: +8% post-pandemic Urban core recovery: Rebounding — 85% of pre-pandemic RECOMMENDATION: Prioritize suburban formats for new openings

8Store Performance Benchmarking

AI agent benchmarks store performance metrics against competitor locations and market averages to identify optimization opportunities and underperforming locations.

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Benchmark Store Performance
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STORE PERFORMANCE BENCHMARKING ════════════════════════════════════════════════════════ Metric Our Avg Competitor Avg Best-in-Class Sales/sq ft $420 $485 $680 Revenue/store $8.4M $9.2M $14.5M 4-wall margin 18% 22% 28% Traffic growth -2% +1% +5% UNDERPERFORMERS (Bottom quartile): Store #088 — Cleveland: $280/sq ft (-33% below avg) Store #102 — Detroit: $310/sq ft (-26% below avg) Store #145 — St Louis: $340/sq ft (-19% below avg) TOP PERFORMERS: Store #012 — NYC SoHo: $680/sq ft (+62% above avg) Store #034 — Miami Beach: $590/sq ft (+40% above avg)

9International Expansion Intelligence

AI agent monitors international retail markets to identify expansion opportunities — tracking market entry barriers, consumer readiness, competitive landscape, and regulatory requirements.

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Evaluate International Markets
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INTERNATIONAL EXPANSION INTELLIGENCE ════════════════════════════════════════════════════════ Market Retail Growth Entry Barrier Competitor Presence UK +3.8% Medium High Canada +2.4% Low Medium Mexico +5.2% Medium Low UAE +6.8% Medium Low India +8.4% High Growing RECOMMENDED PRIORITIES: 1. Canada: Low barrier, strong brand recognition, $40M opportunity 2. Mexico: High growth, low competition, $60M opportunity 3. UAE: Premium market, high margins, $25M opportunity retailcouncil.org: Canadian retail licensing guide published profeco.gob.mx: Mexico consumer protection requirements updated

10Location Intelligence Dashboard

AI agent synthesizes all location intelligence into a strategic dashboard — providing leadership with network optimization insights, expansion pipeline visibility, and competitive store dynamics.

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Generate Location Dashboard
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LOCATION INTELLIGENCE DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ NETWORK STATUS: Current stores: 285 | Pipeline: 14 new locations Underperformers: 12 stores below threshold Market gaps: 18 identified opportunities COMPETITIVE DYNAMICS: Competitor openings (90 days): 68 Competitor closures: 34 (potential sites)
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Generate Location Report

Store Location Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Competitor brands tracked: 45 domains Store network: 285 locations across 32 markets Expansion pipeline: 14 new locations under evaluation Market gaps identified: 18 underserved markets KEY INSIGHTS Austin, Boise, and Raleigh represent highest-priority expansion markets. Target and Amazon are aggressively expanding urban small-format stores. 34 recent competitor closures create site acquisition opportunities. Three underperforming stores in declining markets should be evaluated for closure or format conversion. International expansion into Canada and Mexico offers lowest-risk growth path.
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