Forward to: Digital Commerce

E-Commerce Platform
Monitor Workflows

Ten agent workflows for the Digital Commerce team — online marketplace tracking, platform feature monitoring, conversion optimization intelligence, digital experience benchmarking, mobile commerce analysis, checkout innovation tracking, personalization engine monitoring, search and discovery optimization, payment technology intelligence, and platform performance analytics.

1Competitor E-Commerce Monitoring

AI agent monitors competitor e-commerce platforms to track feature launches, UX changes, technology stack updates, and digital experience innovations.

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Track Competitor E-Commerce
/products/press/blogOpenPageRank
E-COMMERCE COMPETITIVE INTELLIGENCE — 60 RETAILERS ════════════════════════════════════════════════════════ amazon.com /products: AI-powered "Rufus" shopping assistant launched globally /press: Same-day delivery expanded to 120 metro areas /blog: Visual search accuracy improved 40% THREAT: Amazon setting new CX expectations with AI shopping shopify.com /products: "Shopify Magic" AI product descriptions for merchants /press: 1-click checkout conversion rate: +28% for merchants SIGNAL: Evaluate Shopify Magic for our marketplace sellers shein.com /products: 6,000 new SKUs added daily via AI-driven design /press: Delivery times cut to 3 days for US market THREAT: Shein's speed-to-market is 10x faster than traditional DIGITAL EXPERIENCE GAPS: AI shopping assistant: We don't have one — 4 competitors do Visual search: Basic — competitors using advanced AI Same-day delivery: 12 markets (Amazon: 120)

2Marketplace & Platform Intelligence

AI agent monitors third-party marketplaces and platform ecosystems to track seller dynamics, commission structures, and marketplace strategy shifts.

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Monitor Marketplace Dynamics
/pricing/products/pressIAB Categories
MARKETPLACE INTELLIGENCE ════════════════════════════════════════════════════════ amazon.com /pricing: FBA fee increases: +5% for Q2 2026 Advertising cost: CPC up 18% YoY IMPACT: Amazon margin pressure increasing — diversify channels walmart.com /products: Marketplace seller count: 150K+ (up 40% YoY) Commission rates: Lower than Amazon by 2-3% OPPORTUNITY: Expand Walmart marketplace presence temu.com /press: US GMV growing 200%+ | Ultra-low pricing model /about: Direct-from-factory model disrupting pricing THREAT: Temu's pricing impossible to match on branded goods MARKETPLACE STRATEGY: Amazon: Optimize, reduce dependency Walmart: Expand aggressively DTC: Grow own platform to 40% of digital revenue

3Conversion Rate Optimization

AI agent monitors competitor checkout flows, payment options, and conversion optimization techniques to identify improvements for our e-commerce platform.

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Optimize Conversion Rates
/products/login/pricingOpenPageRank
CONVERSION OPTIMIZATION INTELLIGENCE ════════════════════════════════════════════════════════ CHECKOUT BENCHMARKING: Amazon: 1-click checkout | Conversion: 14.2% Apple: Apple Pay integration | Conversion: 12.8% Shopify merchants avg: 3.2% Our site: 2.4% COMPETITOR INNOVATIONS DETECTED: target.com: Added Apple Pay, Google Pay, Affirm BNPL nordstrom.com: Implemented "Try before you buy" sephora.com: AR try-on boosting conversion +22% QUICK WINS: Add Apple Pay + Google Pay: Est. +0.4% conversion lift Implement BNPL (Affirm/Klarna): Est. +0.6% lift Reduce checkout steps from 5 to 3: Est. +0.3% lift TOTAL ESTIMATED LIFT: +1.3% (from 2.4% to 3.7%)

4Mobile Commerce Intelligence

AI agent monitors mobile commerce trends, app performance, and competitor mobile strategies to optimize the mobile shopping experience.

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Track Mobile Commerce Trends
/products/blog/pressIAB Categories
MOBILE COMMERCE INTELLIGENCE ════════════════════════════════════════════════════════ APP STORE RANKINGS (Shopping Category): Amazon: #1 | Walmart: #3 | Target: #5 | SHEIN: #2 Our app: #28 — needs improvement MOBILE-SPECIFIC FEATURES: nike.com: AR shoe try-on — +35% mobile conversion sephora.com: Virtual makeup try-on — +28% mobile AOV ikea.com: AR room visualization — +18% mobile conversion OUR MOBILE GAPS: App rating: 3.8/5 (competitor avg: 4.4/5) Mobile share of digital: 52% (competitor avg: 68%) Mobile conversion: 1.4% (competitor avg: 2.8%) CRITICAL: Mobile experience is primary competitive weakness

5Personalization & AI Intelligence

AI agent monitors competitor personalization capabilities, recommendation engines, and AI-powered shopping experiences to benchmark and improve our personalization strategy.

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Benchmark Personalization
/products/blog/pressIAB Categories
PERSONALIZATION INTELLIGENCE ════════════════════════════════════════════════════════ amazon.com: AI recommendations = 35% of revenue netflix.com: Personalization model — benchmark for retail stitch-fix.com: AI-curated styling — 92% retention rate OUR PERSONALIZATION STATUS: Recommendation engine: Basic collaborative filtering Personalized homepage: Not implemented Email personalization: Segment-based (not individual) Estimated revenue from personalization: 8% (Amazon: 35%) UPGRADE OPPORTUNITIES: AI recommendations: Est. +$45M annual revenue Personalized homepage: Est. +12% engagement 1:1 email personalization: Est. +25% email revenue TOTAL OPPORTUNITY: $65M+ from personalization upgrade

6Payment & BNPL Technology

AI agent monitors payment technology and BNPL provider domains to track innovations, adoption rates, and integration opportunities for the checkout experience.

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Track Payment Innovation
/products/press/pricingIAB Categories
PAYMENT TECHNOLOGY INTELLIGENCE ════════════════════════════════════════════════════════ affirm.com: BNPL adoption up 42% in retail klarna.com: Launching AI-powered payment assistant stripe.com: New "Optimized Checkout Suite" — +11.9% revenue apple.com: Apple Pay Later expanding to all merchants OUR PAYMENT OPTIONS: Credit/Debit: Yes | PayPal: Yes Apple Pay: No | Google Pay: No BNPL: No | Crypto: No COMPETITOR PAYMENT OPTIONS: Average payment methods offered: 7.2 Our payment methods: 2 — significantly below average CRITICAL: Add BNPL and digital wallets by Q2 2026

7Content & Social Commerce

AI agent monitors social commerce platforms and content-driven shopping experiences to track emerging channels and engagement strategies.

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Track Social Commerce
/blog/products/pressIAB Categories
SOCIAL COMMERCE INTELLIGENCE ════════════════════════════════════════════════════════ tiktokshop.com: US GMV growing 300%+ | Live shopping surging instagram.com: Shop feature adoption — 130M monthly shoppers pinterest.com: Shoppable pins conversion up 40% COMPETITOR SOCIAL PRESENCE: Sephora TikTok Shop: $120M+ estimated GMV Nike Instagram Shop: Integrated across 40 markets Our social commerce: Not active — missing $15M+ opportunity LIVE SHOPPING TRENDS: TikTok Live: Average conversion 5-8% Amazon Live: Growing but lower engagement OPPORTUNITY: Launch TikTok Shop by Q2 — est. $8M Year 1

8Search & Discovery Optimization

AI agent monitors competitor search experiences and product discovery features to optimize our on-site search, navigation, and product findability.

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Optimize Search & Discovery
/products/blog/docsOpenPageRank
SEARCH & DISCOVERY INTELLIGENCE ════════════════════════════════════════════════════════ COMPETITOR SEARCH CAPABILITIES: amazon.com: NLP search + visual search + voice search asos.com: AI style match — upload photo, find products wayfair.com: Room scene search — find furniture from photos OUR SEARCH PERFORMANCE: Search usage: 35% of sessions | Conversion: 4.2% Zero-result rate: 12% (target: <5%) Synonym coverage: 62% (target: 90%) IMPROVEMENTS: AI-powered search (NLP): Est. +18% search conversion Visual search: Est. +8% mobile engagement Reduce zero-results: Est. +$3M annual revenue

9Shipping & Delivery Intelligence

AI agent monitors competitor delivery capabilities, shipping partners, and last-mile innovation to benchmark and improve our delivery experience.

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Benchmark Delivery Experience
/products/press/aboutIAB Categories
DELIVERY EXPERIENCE BENCHMARKING ════════════════════════════════════════════════════════ Retailer Free Ship Same-Day Avg Delivery amazon.com $35+ 120 cities 1.4 days walmart.com $35+ 4,700 stores 1.8 days target.com $35+ 1,900 stores 2.1 days Our Company $50+ 12 cities 3.8 days DELIVERY GAPS: Free shipping threshold: $15 above competitors Same-day coverage: 90% below Walmart Average delivery: 2.4 days slower than Amazon CRITICAL: Delivery experience is significant competitive weakness RECOMMENDATION: Lower free ship to $35, expand BOPIS to 80% of stores

10E-Commerce Platform Dashboard

AI agent synthesizes all e-commerce intelligence into a dashboard — providing leadership with digital performance visibility, competitive benchmarking, and growth opportunity analysis.

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Generate E-Commerce Dashboard
/products/press/investorsOpenPageRankIAB Categories
E-COMMERCE DASHBOARD — FEBRUARY 2026 ════════════════════════════════════════════════════════ DIGITAL PERFORMANCE: Conversion rate: 2.4% (target: 3.5%) Mobile share: 52% (competitor avg: 68%) Digital revenue: $480M | Growth: +14% YoY COMPETITIVE GAPS: AI shopping assistant: Missing Payment options: 2 vs competitor avg 7.2 Same-day delivery: 12 vs Walmart 4,700 cities
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Generate E-Commerce Report

E-Commerce Report — February 2026

EXECUTIVE SUMMARY ──────────────────────────────────────── Competitor platforms tracked: 60 domains Digital revenue: $480M (+14% YoY) Conversion gap: 1.1% below competitor average Payment gap: 5 fewer payment methods than average KEY INSIGHTS AI-powered shopping, BNPL integration, and mobile experience are critical gaps. Personalization upgrade could add $65M+. Social commerce missing entirely — TikTok Shop launch could generate $8M in Year 1. Delivery experience significantly behind Amazon and Walmart. Priority investments: AI search, payment expansion, mobile optimization, and social commerce.
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