Forward to: Growth Team

Product-Led Growth
Workflows

Ten agent workflows for the Growth Team — freemium conversion intelligence, onboarding optimization, feature adoption tracking, expansion revenue signals, user segmentation, activation analysis, viral loop monitoring, self-serve upgrade triggers, product-qualified lead scoring, and growth benchmarking — powering data-driven PLG motions with domain intelligence.

1Freemium-to-Paid Conversion Intelligence

AI agent analyzes free-tier user domains to predict conversion likelihood — scoring company size, technology maturity, and budget signals to identify which free users have the highest probability of upgrading to paid plans.

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Score Free Users for Conversion Potential
/careers /about /pricing OpenPageRank IAB Categories Countries
FREEMIUM CONVERSION SCORING — 12,400 FREE ACCOUNTS ════════════════════════════════════════════════════════ HIGH CONVERSION PROBABILITY (340 accounts): fast-growing-saas.com — Conv. Score: 96/100 /careers: 120+ roles → Mid-market company /about: "Series B, $45M raised" ✓ Funded PageRank: 5.8 | Countries: US, UK Free usage: 18 users, hitting limits daily ACTION: Trigger upgrade prompt + offer 20% annual discount enterprise-division.com — Conv. Score: 93/100 /careers: 2,000+ roles → Enterprise /about: Fortune 500 subsidiary PageRank: 7.1 | Countries: 8 countries Free usage: 5 users, testing features heavily ACTION: Route to Enterprise AE — high-value prospect in trial MEDIUM PROBABILITY (2,100 accounts): Average company size: 50-200 | Some funded, some bootstrapped ACTION: Automated nurture + feature-gated prompts LOW PROBABILITY (9,960 accounts): Personal emails, single users, very small companies ACTION: Keep on free tier, optimize for referral/viral

2Product-Qualified Lead (PQL) Scoring

AI agent combines product usage data with domain intelligence to create superior PQL scores — factoring in company fit, growth trajectory, and technology sophistication alongside in-product behavior.

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Generate Enhanced PQL Scores
/api /docs /products /security OpenPageRank Personas
PQL Model Enhancement
Domain Intelligence PQL Boost — Adding domain intelligence to product usage PQL model increased conversion prediction accuracy from 34% to 67%. Key signals: /api presence (3.2x conversion), /security page (2.8x), /careers 50+ roles (2.5x), PageRank >4 (2.1x). Domain-enriched PQLs convert 2.4x faster than usage-only PQLs.
2.4x faster conversion with domain-enriched PQL scoring

3Onboarding Personalization Intelligence

AI agent personalizes onboarding flows based on domain intelligence — tailoring feature recommendations, integration suggestions, and use case templates to each user's company type, industry, and technology stack.

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Personalize Onboarding by Domain Intelligence
/products /partners /api IAB Categories Personas
PERSONALIZED ONBOARDING — NEW SIGNUP ════════════════════════════════════════════════════════ ecommerce-platform.com — New signup detected IAB: Shopping > E-Commerce | /products: E-commerce platform /partners: Shopify, Stripe, ShipStation /api: REST API with webhooks PERSONALIZED ONBOARDING FLOW: Template: "E-Commerce Operations" starter template Integrations: Suggest Shopify + Stripe connectors first Features: Highlight order tracking, inventory workflows Use case: "How E-Commerce Teams Use [Product]" guide API: Show webhook setup for real-time order events PREDICTED ACTIVATION: Time to value: 2.3 days (vs 5.1 day avg) with personalization Activation rate: 78% (vs 42% generic onboarding)

4Viral Loop & Referral Intelligence

AI agent identifies high-value referral sources and viral loop opportunities by analyzing domain relationships, partner networks, and industry connections — optimizing the referral program for maximum network effects.

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Map Referral Network Potential
/partners /about /blog IAB Categories OpenPageRank
REFERRAL NETWORK ANALYSIS ════════════════════════════════════════════════════════ TOP REFERRAL SOURCES (by downstream conversions): tech-influencer-blog.com — PageRank: 7.2 Referrals: 234 signups → 45 paid conversions (19.2% rate) /blog: Publishes weekly SaaS tool reviews IAB: Technology > Software Reviews ACTION: Offer affiliate partnership + exclusive content agency-network.com — PageRank: 6.1 Referrals: 189 signups → 67 paid conversions (35.4% rate) /partners: Lists 340 agency clients /about: "We recommend tools to our 340 clients" ACTION: Create agency partner program — highest conversion rate VIRAL COEFFICIENT: Current: 0.42 (each user invites 0.42 new users on average) With domain-targeted referral program: Est. 0.78 +86% viral improvement by targeting high-network domains

5Self-Serve Upgrade Trigger Optimization

AI agent optimizes upgrade triggers by correlating domain intelligence with conversion patterns — determining the right moment and message to prompt free users to upgrade based on their company profile and usage trajectory.

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Optimize Upgrade Triggers by Segment
/pricing /careers /about OpenPageRank IAB Categories
UPGRADE TRIGGER OPTIMIZATION ════════════════════════════════════════════════════════ SEGMENT: Enterprise (PR >6, /careers 500+ roles) Best trigger: SSO/SAML gate (89% upgrade rate) Best timing: Day 3 of trial (vs Day 14 for others) Best message: "Your IT team requires SSO — upgrade for enterprise security" SEGMENT: Growth (PR 4-6, /careers 50-500 roles) Best trigger: Seat limit gate (67% upgrade rate) Best timing: When 80% of free seats used Best message: "Your team is growing — unlock unlimited seats" SEGMENT: SMB (PR 2-4, /careers <50 roles) Best trigger: Feature gate (34% upgrade rate) Best timing: After 3 feature-gate encounters Best message: "Unlock advanced workflows — plans from $12/mo" SEGMENT: Solo/Personal (PR <2, no /careers) Best trigger: Storage limit (8% upgrade rate) NOTE: Low conversion — optimize for referral instead

6Feature Adoption & Stickiness Analysis

AI agent correlates feature adoption patterns with domain intelligence segments to understand which features drive retention in different company types — informing product development and growth strategy.

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Analyze Feature Adoption by Company Type
/products /api IAB Categories Personas OpenPageRank
FEATURE ADOPTION BY DOMAIN SEGMENT ════════════════════════════════════════════════════════ Feature Enterprise Growth SMB Retention Impact API Integration 89% 67% 23% +45% retention SSO/SAML 94% 34% 4% +38% retention Automation 78% 72% 56% +32% retention Dashboards 82% 65% 41% +18% retention Mobile App 45% 67% 78% +12% retention KEY INSIGHT: API Integration is the #1 stickiness feature Companies with /api pages adopt API integration 3.4x more Once API-integrated, 12-month retention is 94% (vs 61% without) RECOMMENDATION: Prioritize API onboarding for all tech companies

7Expansion Revenue Trigger Detection

AI agent monitors customer domain signals for expansion opportunities — detecting company growth, new product launches, geographic expansion, and team scaling that indicate readiness for plan upgrades or additional products.

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Detect Expansion Triggers
/careers /press /products Countries OpenPageRank
Expansion Signals — customer-domain.com
2025-11-01 /careers: +45% new roles posted — growth acceleration
2025-12-15 /press: Series C announced, $80M raised
2026-01-08 Countries: New geo detected — UK office opened
2026-01-22 /products: New product line launched
2026-02-05 /careers: 3 new roles mention our product category
2026-02-12 PageRank: 4.8 → 5.6 (domain authority growing)

8Activation Funnel Optimization

AI agent optimizes activation funnels by segmenting users based on domain intelligence and identifying which activation steps different company types struggle with — enabling targeted interventions to improve time-to-value.

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Analyze Activation by Domain Segment
/api /docs IAB Categories OpenPageRank Personas
ACTIVATION FUNNEL BY DOMAIN SEGMENT ════════════════════════════════════════════════════════ Step Tech Co Non-Tech Enterprise SMB Signup 100% 100% 100% 100% Complete Profile 89% 82% 91% 78% First Action 78% 54% 73% 56% Invite Team 67% 32% 82% 28% API Connected 56% 8% 45% 12% Weekly Active 45% 21% 52% 18% BIGGEST DROP-OFF: Non-tech companies: "First Action" step (82% → 54%) FIX: Add guided wizard for non-tech companies (no /api page) SMB: "Invite Team" step (56% → 28%) FIX: Simplify team invite for SMB (smaller team, fewer seats)

9Growth Benchmarking Against PLG Peers

AI agent benchmarks growth metrics against PLG peers by analyzing competitor free-tier offerings, conversion strategies, and self-serve capabilities — identifying best practices and optimization opportunities.

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Benchmark PLG Metrics vs Peers
/pricing /products /docs /api OpenPageRank
PLG BENCHMARK — CATEGORY PEERS ════════════════════════════════════════════════════════ Company Free Tier Self-Serve /docs /api PR Our Product Yes (10) Yes Yes Yes 7.2 plg-leader.com Yes (unl.) Yes Yes Yes 8.1 rival-platform.com Yes (5) Yes Yes Yes 7.8 enterprise-first.com No No Yes No 6.9 legacy-tool.com No No PDF No 5.4 PLG MATURITY BENCHMARK: Our Score: 82/100 (2nd in category) Leader: plg-leader.com at 94/100 GAP: Unlimited free tier (they offer unlimited, we cap at 10) GAP: Interactive docs (they have playground, we have static)

10Growth Experiment Targeting

AI agent identifies optimal segments for growth experiments by analyzing domain intelligence patterns — targeting specific company types, industries, or technology profiles for A/B tests that maximize learning velocity.

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Design Domain-Targeted Growth Experiments
/products /api IAB Categories Personas OpenPageRank

Growth Experiment Recommendations

EXPERIMENT 1: API-First Onboarding ──────────────────────────────────────── Target: Companies with /api pages (tech-savvy) Hypothesis: Showing API setup first increases activation 25% Segment size: 3,400 free users (27% of base) Expected lift: +25% activation, +18% conversion EXPERIMENT 2: Industry-Specific Templates ──────────────────────────────────────── Target: E-commerce companies (IAB: Shopping) Hypothesis: Pre-built e-commerce templates reduce TTV by 60% Segment size: 1,200 free users (10% of base) Expected lift: +40% activation, +22% conversion EXPERIMENT 3: Enterprise Fast-Track ──────────────────────────────────────── Target: Companies with /careers 500+ roles, PageRank >6 Hypothesis: Showing Enterprise features first accelerates sales Segment size: 340 free users (3% of base, 45% of revenue potential) Expected lift: +35% sales-assist conversion, +$2.1M ARR
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